WEBINAR PREP WORKBOOK
HOW TO CREATE ADS THAT
ACTUALLY WORK
{And Fix The Ones That Aren’t Working}
Copyright 2019. Successful Ads Club. All Rights Reserved.
About Your Presenter
Tara Zirker is an advertising expert who has taught thousands of business
owners to rapidly scale through the power of Facebook ads. She is the founder
of Successful Ads Club, a high-touch support platform where business owners
receive step-by-step training to master their own lead generation.
The expertise Tara shares through SAC is built on her years owning a successful
ad agency, through which she and her team manage $5 million per year in ad
spend. They generate millions of dollars in revenue for industry-leading clients
including New York Times bestselling authors, 7 and 8-figure business owners,
and social media influencers.
Tara is passionate about demystifying Facebook ads for entrepreneurs who are
overwhelmed, skeptical, or just plain over it. Her mentorship makes Facebook ads
an accessible tool and a powerful one—her students routinely report successes
like reducing cost per lead from $25 to $5 in mere days. They often say Tara is not
only the best Facebook ads teacher they’ve had, but also their favorite business
mentor ever.
2
Copyright 2019. Successful Ads Club. All Rights Reserved.
Copyright 2019. Successful Ads Club. All Rights Reserved.
3
Pre-Webinar Homework
Before we meet, I want you to get into the power-player mindset. This requires
you give yourself some time to think about the challenges you face and the
results you’re looking for. Let’s start here.
SELECT ALL THAT APPLY
What is your biggest challenge with Facebook/Instagram Ads?
a) I have no idea where to start.
b) My ads aren’t producing leads (and definitely not conversions).
c) I have a very small budget.
d) Time. I have none.
e) I can’t seem to figure out why my ads are continuously disapproved.
f) I don’t know how to read the numbers.
What do you want to accomplish with Facebook Ads?
a) Build my email list.
b) Grow my following.
c) Establish brand recognition.
d) Scale up and make mega profits. Like, bigtime profits.
e) Sell my products online.
How much did you spend on Facebook/Instagram Ads last month?
a) 0­­—$499
b) $500—$999
c) $1K—$4,999
d) $5K—$9,999
e) $10K—$14,999
f) $15K—$19,999
g) $20K—$24,000
h) $25K—$49,999
What’s the number one thing you need to move the needle in your business?
a) Scaling—More leads coming into my business
b) Conversions—Less expensive leads coming into my business
4
Copyright 2019. Successful Ads Club. All Rights Reserved.
More About Your
Business
What problem does your product/service solve for your clients/customers?
Who is your ideal client/customer?
AGE
GENDER
INTERESTS
GEOGRAPHY
OCCUPATION
BEHAVIORS
OTHER UNIQUE TRAITS
5
Copyright 2019. Successful Ads Club. All Rights Reserved.
Notes
Feel free to use this area for pre-webinar work or during the webinar.
6
Copyright 2019. Successful Ads Club. All Rights Reserved.
HEADLINES
IMAGERY
COPYWRITING
Key Takeaways
ADDITIONAL NOTES
7
Copyright 2019. Successful Ads Club. All Rights Reserved.
BONUS
Understanding
The Numbers
COST PER CONVERSION (ALSO
CALLED CPL OR COST PER LEAD)
• This number reflects the average cost
of each lead.
• Benchmark: This is determined by a
number of factors, so it will vary.
LANDING PAGE CONVERSION
RATE
• This percentage represents how well
your landing page converts.
CPM (COST PER THOUSAND)
• Cost-per-thousand represents what
you pay for 1000 imprssions.
CTR (LINK CLICK-THROUGH RATE)
• This metric helps gauge whether
RELEVANCE SCORE
or not your ads are compelling and
• This is Facebook’s measure of the
engaging enough to drive your
quality and engagement level of your
audiences to click to your landing
ads.
page.
INDUSTRY
STANDARD
CTR (Link Click-Thru Rate) Ad to Lander
1%
EXCELLENT
YOUR STATS
2%
Landing Page Conversion Rate
(Online Offer)
20—30%
30—65%
Landing Page Conversion Rate
(Offline offer)
5—20%
20%
CPM
$42
less than $37
Relevance Score
5—7
8—10
8
Copyright 2019. Successful Ads Club. All Rights Reserved.
Thank You!
Now, I want you to take this information and
run with it. Honestly, you can take the testing
protocol and creative tips and I promise you,
you’ll have improved results! (and you might
even have some fun).
I am so excited for you to join me and my coaches in Successful Ads Club. We’re there to support your growth and teach you how to master
your own advertising (when you’re ready to scale
up and make bank).
I wish you every bit of success and I hope to get
to know your business!
ABOUT SUCCESSFUL ADS CLUB
Successful Ads Club is the world’s leading
training and support system for Facebook Ads.
We teach the most important modern skills
needed to grow and scale your business while
providing amazing support and community.
9