1. Drawbacks of Social Media Marketing
- Time consuming: People may deliberately ignore your page because they may be
interested in other sites. To get them to appreciate and share your posts may take
time. For this reason resources in terms of money and time must be allocated to
ensure frequent publishing of aesthetic posts.
- Slow returns on investments: Social media marketing is a long term investment
and one cannot expect returns in an overnight. For companies looking for quick
results, implementing traditional methods like word of mouth would be appropriate.
- Exposure to competitors: Social media marketing enables you to study your
competitors strategy. However, they can still study your business methods
through your social media platform. This puts your business at the risk of being
outdone.
Source:
https://www.business.gov.au/marketing/social-media/pros-and-cons-ofsocial-media