www.getwsodo.com
Social Sales Formula
ff
Easy O ers. Made Easy. The Easy Way.
www.getwsodo.com
Type In
Link Click
Post Type One
Post Type Two
Sees O er
Respond
DM You
You Reply
Via DM
Post Type Three
Comment
Manually
ff
Automated
www.getwsodo.com
At Some Point, We Gotta Sell
Something.
www.getwsodo.com
Therefore, We Need To Start With
The End In Mind.
www.getwsodo.com
The Most Important Part Of This Equation
Is Your Offer. (The Offer Is The Way You
Present Your Solution To Their Problem.)
www.getwsodo.com
You Could Make 300X More
Content Than Gary Vee And It
Could Be 300X Better …
www.getwsodo.com
But If Your Offer Sucks, You Ain’t
Sellin’ Nothin’.
www.getwsodo.com
This Is Very Simple
Forget The “How” For A Minute. Remember The “What”
• EVERYBODY has some sort of PROBLEM.
• Everybody WANTS a solution to that PROBLEM.
• All they think about and really care about is the SOLUTION TO THAT PROBLEM.
• All we’re doing is demonstrating that we have the solution and that they can buy it from us.
• Therefore, all we really do is talk about SOLVING THEIR PROBLEM.
• Social Posts
• Emails
• Web Pages
• Messages
www.getwsodo.com
The Only Things That Matter
Focus On This And Avoid Overwhelm
• What does your market WANT?
• How do they get it?
• How do they get it from YOU?
• At the end of the day, all we’re doing is focusing on those things and using a
combination of words and pictures to talk about those things.
www.getwsodo.com
A Good Offer Usually Has These Components
•The thing they want.
•A bonus or premium.
•Some type of risk reversal.
•Some type of scarcity.
•The cooler you make these three components, the
ff
better the o er.
www.getwsodo.com
A Surprise Discovery
•Many people are afraid to make o ers.
•Many people like to over complicate o ers by, over-
educating the prospect, over-nurturing the prospect,
drawing out the sales process.
•They do this because they are AFRAID OF “NO”.
(People being “mad because you pitch too much” is
another form of “no”.)
ff
ff
ff
•My testing shows that people LIKE seeing o ers.
www.getwsodo.com
fi
The Direct Offer Template
•
Step 1: If You Want …
•
Step 2: Big Promise
•
Step 3: Common ground intro.
•
Step 4: Common pain.
•
Step 5: Discovery of REAL reason for common pain.
•
Step 6: Unique Solution and Discovery of unique solution and results.
•
Step 7: Product Reveal
•
Step 8: Bene ts
•
Step 9: How It Works
•
Step 10: The Value Build
•
Step 11: The Price
•
Step 12: The Premiums Or Bonuses
•
Step 13: The Guarantee
•
Step 14: Scarcity
•
Step 15: Call To Action
•
Step 16: Re-State Everything in steps 1 and steps 7 - 15
www.getwsodo.com
How We’re Going To Make Your Offer TODAY (Phase 1)
• You’re About To See Some Slides With Instructions
And Examples.
• You’ll get these slides - so all you have to do is make a
copy and then replace my examples with your stu .
• Some people won’t even need to do THAT - they can
ff
just look at my examples and “ad lib” it in real time.
www.getwsodo.com
How We’re Going To Make Your Offer TODAY (Phase 2)
• You’re Going To Open Up The Voice Memo App On Your
Phone And Record Yourself Reading The Slides. (Nobody
Will Hear This.)
• You’re Going To Mess Up But You’re Not Going To Stop
Recording. You’re Going Pause For A Second And Then
Pick Up Where You Messed Up. (Nobody Will Hear This.)
• When You’re Done, You’re Going To Get That Recording
Transcribed Using rev.com
• NOBODY WILL SEE THE TRANSCRIPTS.
www.getwsodo.com
How We’re Going To Make Your Offer TODAY (Phase 3)
• You’re Going To Get The Transcripts and NOT FREAK OUT about
them not being perfect.
• The idea is to edit the transcripts so they can be used as a SCRIPT
…and then you record yourself reading the edited script (just using
your voice memo app again - no need to be on camera.)
• DO THAT - and read the edited version out loud. Relax and don’t try
to sound “good”. If you mess up, don’t start over - just pause for a
second or two and pick up where you left o . Be prepared to mess
up.
ff
• Upload the recording to the super awesome tool I’ll show you later.
www.getwsodo.com
Before We Start - What Is Your
BIG PROMISE?
www.getwsodo.com
This Class: You’re Getting A Simple Way To Become
Well Known, Grow Your Brand, And Get Consistent
Leads & Sales From Social Media …Without Making
A Ton Of Posts Or Spending A Bunch Of Money.
www.getwsodo.com
Direct Offer Step 1: If You Want
• Say “If you want” and then list all the things your prospect WANTS in
relation to your product below:
•
•
•
•
•
•
•
•
•
Example: Become well known
Example: Have a global personal brand
Example: Build a huge audience of people who like you
Example: Become a celebrity in your niche
Example: Get consistent leads every day from social media.
Example: Build a big list of email subscribers
Example: Make sales every day from Social Media
Example: Consistently get more and more new customers
MAKE AS MANY OF THESE STATEMENTS AS YOU CAN. AD-LIB,
RIFF, IMPROVISE, HAVE FUN. YOU DON’T HAVE TO BE PERFECT.
DON’T EVEN TRY.
www.getwsodo.com
Direct Offer Step 2: The Big Promise
• Say “then you want to pay very close attention to this message. Here’s why.
You’re about to discover [INSERT BIG PROMISE HERE]”
• Example: “Then you’re going to want to pay very close attention to this message
because you’re about to discover A Simple Way To Become Well Known, Grow
Your Brand, And Get Consistent Leads & Sales From Social Media …Without
Making A Ton Of Posts Or Spending A Bunch Of Money.”
www.getwsodo.com
Direct Offer Step 3: Common Ground Intro
• Say my name is [YOU] and I’m a [COMMON GROUND] just like you.
• Then elaborate:
• Intro example: My name is Frank Kern and I’m an online entrepreneur just like
fi
you.
• Elaboration example with common ground problem statement. I’ve always
known Social Media was a “big deal” but it was always kind of overwhelming.
• Elaboration example #2 with common ground problem statement: I’ve been
selling things online since 1999 and I’m about to turn 50. Maybe it’s my age or
something but I never really “got” social media. I’ve never felt comfortable
posting sel es and motivational quotes and all that. The whole thing just felt
weird.
• Elaboration example #3 with common ground problem statement: If you’re
anything like me, your business means the world to you. And maybe you’ve
tried social media before but found it to be too time consuming, overwhelming,
and inconsistent.
www.getwsodo.com
Direct Offer Step 4: Common Pain
• Your prospect (and probably you as well) has tried to solve their problem before.
• Make a list of everything they might have tried and been disappointed with. Also
include things you’ve tried. Especially if there’s a story there. If you know
additional reasons why it didn’t work, list them. (See red parts).
• You’re not writing copy here, you’re just brainstorming a list. Put as much as you
can here:
• Going live every day - run out of stu to say, nobody watches, feel dumb, time
ff
f
fi
consuming.
• Making cool videos - time consuming, expensive, don’t know what to say,
nobody sees them
• Posting every day - glued to phone, hard to schedule, run out of things to say.
• Getting followers - doesn’t move the needle, feels silly.
• Posting sel es - feels silly, time consuming.
• Posting motivational stu - feels silly, time consuming
• Running ads, spent money - didn’t get results.
www.getwsodo.com
Direct Offer Step 4: Common Pain
• Now that you have the list, say: “I’ve tried all kinds of stu ” (then ad-lib on your list.)
• Going live every day - run out of stu to say, nobody watches, feel dumb, time
consuming.
• Making cool videos - time consuming, expensive, don’t know what to say, nobody
sees them
• Posting every day - glued to phone, hard to schedule, run out of things to say.
• Getting followers - doesn’t move the needle, feels silly.
• Posting sel es - feels silly, time consuming.
• Posting motivational stu - feels silly, time consuming
• Running ads, spent money - didn’t get results.
• When you’re done, you want to drive home the single biggest pain points. In this
ff
ff
f
fi
example case, it’s: wasted time and money - and didn’t get sales or even build a
following.
• So say, “And after all that, [BIGGEST PAIN POINT]
• Example: “And after all that, all I’d done is wasted a ton of time and money …and I didn’t
get sales or even build a following. It was all a massive disappointment.”
www.getwsodo.com
Direct Offer Step 5: Discover of REAL reason for common pain.
• First, you need to know what the real reason for common pain is.
• In this case, it’s two things:
• First, followers are pointless. It’s all about engagement. If people engage, FB/IG will show your stu to more
ff
ff
ff
•
ff
•
and more people even if they don’t follow you.
• Second, most people don’t have their o er dialed in. So even if they get a zillion people going to their
website, they don’t get any sales because the o er sucks.
Now that you know the REAL reasons, you want to tell the story of how you discovered them. (It doesn’t have
to be multiple reasons by the way - it can be just one.)
Just outline the story - you can ad-lib it when it’s time to record. We’ll just focus on the engagement issue here.
• Example:
• Thought that surely there was something that worked.
• Dug through every post and discovered something amazing.
• 95% of posts didn’t work. But 5% worked like crazy.
• I analyzed the ones that didn’t work and found they all one thing in common:
• They talked about ME.
• Turns out that (unless we’re already famous or something), people ignore posts that are about US.
• And if people ignore your posts, that means they’re not engaging with them.
• And after doing tons of research I discovered the REAL root of the problem - ENGAGEMENT!
• Facebook LOVES engagement. That’s when people reply, like, save, watch, read, or click on your posts.
• If people start doing that, Facebook and Instagram will show your stu to strangers for FREE.
• But if they don’t, you’re going to be ignored.
www.getwsodo.com
Direct Offer Step 5: Tell the pain discovery story.
• Remember - we’re just talking about the REAL reason for the pain here. Not the solution.
• Begin the story with an intro statement like any of these:
• “I knew there had to be a way to make this work, so …”
• “I knew I HAD to make this work, so …”
• “I knew that something has to work because after all, other people are getting results. So …”
• Then ad lib your story based on your outline from the previous slide. (I’ll paste it below for reference)
• Thought that surely there was something that worked.
• Dug through every post and discovered something amazing.
• 95% of posts didn’t work. But 5% worked like crazy.
• I analyzed the ones that didn’t work and found they all one thing in common:
• They talked about ME.
• Turns out that (unless we’re already famous or something), people ignore posts that are about
•
•
ff
•
•
•
US.
And if people ignore your posts, that means they’re not engaging with them.
And after doing tons of research I discovered the REAL root of the problem - ENGAGEMENT!
Facebook LOVES engagement. That’s when people reply, like, save, watch, read, or click on
your posts.
If people start doing that, Facebook and Instagram will show your stu to strangers for FREE.
But if they don’t, you’re going to be ignored.
www.getwsodo.com
Direct Offer Step 6: Unique Solution and how you discovered it.
• First, you need identify a unique solution to the problem.
• In this case, it’s engagement. Speci cally, the three types of posts that get engagement as well as
ff
ff
ff
•
•
fi
•
how we get people to comment and ask for things:
Now that you know the REAL solution, you want to tell the story of how you discovered it. We’re not
talking about the product yet.
Just outline the story - you can ad-lib it when it’s time to record.
Example:
• Realized that 5% of my posts took o like crazy and got a ton of views, clicks, likes, and
comments.
• Noticed that they all had certain things in common. They followed a pattern.
• Started making more posts like the ones that worked - things took o .
• The more of these posts I made, the more my following grew, and the more sales I got.
• And the reason it worked is because each post got engagement.
• It’s like a circle. The more engagement you get, the more people they show your stu too.
• If you keep making posts that get engagement, you get more and more exposure.
• Maybe explain how engagement works and pull up some stats/articles
• Show results.
www.getwsodo.com
Direct Offer Step 6: Tell the Unique Solution discovery story.
ff
ff
fi
ff
fi
• Remember - we’re just talking about the REAL solution here. Not the product.
• Begin the story with an intro statement like any of these:
• “What happened next changed my life/business/health forever …”
• “Once I realized what the REAL problem was, it was time to nd the solution …”
• “It was great to nally uncover the real problem …but how do we solve it?”
• Now just ad-lib the story based on the outline you did in the previous slide.
• Here’s the outline again:
• Dug through every post and discovered something amazing.
• Some posts took o like crazy and got a ton of views, clicks, likes, and comments.
• Noticed that they all had certain things in common. They followed a pattern.
• Started making more posts like the ones that worked - things took o .
• The more of these posts I made, the more my following grew, and the more sales I got.
• And the reason it worked is because each post got engagement.
• It’s like a circle. The more engagement you get, the more people they show your stu too.
• If you keep making posts that get engagement, you get more and more exposure.
• Maybe explain how engagement works and pull up some stats/articles
• Show results.
www.getwsodo.com
Direct Offer Step 7: Product Reveal
• At this point, the prospect should be intrigued. You’ve shown that have common ground. You’ve shown what
ff
fl
ff
fi
fi
fi
•
fi
•
fi
•
fi
•
•
the real problem is. You’ve shown the real solution and backed it with results.
Naturally, the prospect should be interested in getting the results too.
NOW it’s time to introduce your product, service, or o er. Because the product/service/o er is the thing that
DELIVERS the real solution.
First, we want some transition language that allows you to introduce the product. In this one little phase, we’re
simply letting them know that they can get this real solution right now. We’ll talk it up in a minute with the
bene ts.
Here are example intro statements:
• “After a while, I started sharing this with my friends. They started getting results too. So I decided to
document exactly how anyone can nally get [DESIRED RESULT] by using the same methods that are
working for me. And that’s how [PRODUCT] was created.
• “And if you’d like me to guide you through exactly how to do this, I’d be happy to. I’ve created a special
course/system/product/formula called [PRODUCT].
• “And if you’d like to nally get [BIG DESIRED RESULT], I think you’ll absolutely love [PRODUCT].
Here are some examples where I’m lling in the blanks for you:
• After a while, I started sharing this with my friends. They started getting results too. So I decided to
document exactly how anyone can nally create a successful brand and get customers from social media
…just by using the same methods that are working for me. And that’s how Social Sales Formula was
created.
• “And if you’d like me to guide you through exactly how to do this, I’d be happy to. I’ve created a special
training called Social Sales Formula and I think you’ll love it.
• “And if you’d like to nally get rid of the pain that’s caused by chronic in ammation, I think you’ll absolutely
love a new supplement called Cellular CBD”.
www.getwsodo.com
Direct Offer Step 8: Benefits
• Now we want to just list all the bene ts of your product.
• These aren’t necessarily bullets or anything - this is literally a brainstorming session of all the ways your
product or o er ful lls the promise.
• To trigger ideas to ri on, try adding “so you can” statements after each bene t.
• Also (when you’re reading this back), try beginning some bene t statements by stating a problem your
•
prospect has …and then state the bene t as a solution.
See the red text below for examples
• Example: Simple Frameworks So You’ll Know exactly what to say in every post.
• Example: Lots of people who appear to have big brands seem like they’re constantly taking sel es and
•
making posts 24/7. The good news is you don’t have to do that. There are only three types of posts you ever
need to make, and you only need to make one of each per day …MAX.
• Example: Quickly create posts that will make prospects like and trust you …and then ASK YOU for
information about what you sell.
• Example: Turn complete strangers into leads and sales using a simple two-step process than even a
teenager with no experience can use.
• Example: Create an o er that’s easy to say yes to …and have that o er online in a single day …without
having to write a word of sales copy.
• Example: Have hundreds of people join your audience in less than 24 hours …for pennies
Remember - you’re brainstorming here. Crank out as many bene ts as you can. Even if they are ridiculous.
You’re going to read them later and you’re going to “ri ” on them and “ad lib” all kinds of stu .
fi
ff
fi
ff
fi
fi
ff
fi
fi
ff
ff
fi
ff
Lots of it will be dumb and you won’t use it. That’s totally normal. It doesn’t matter. We just want to get it out of
your head and into a form we can use.
www.getwsodo.com
Direct Offer Step 8: Benefits
• Now that you’ve made the list, we just want a statement that lets you transition into talking about all the
•
•
•
bene ts.
Here are some examples:
• Here’s exactly how this helps you.
• Here’s what you’re going to discover/learn.
Next, you want to ri o your list of bene ts. Remember - these aren’t bullet points, these are descriptions of
how your product solves the problem. So feel free to ri on each one. If you mess it up, it doesn’t matter!
Nobody’s going to hear this, ever.
I’ll paste the list from the previous slide below.
• Example: Simple Frameworks So You’ll Know exactly what to say in every post.
• Example: Lots of people who appear to have big brands seem like they’re constantly taking sel es and
fi
ff
ff
fi
•
ff
•
fi
•
ff
•
making posts 24/7. The good news is you don’t have to do that. There are only three types of posts you ever
need to make, and you only need to make one of each per day …MAX.
Example: Quickly create posts that will make prospects like and trust you …and then ASK YOU for
information about what you sell.
Example: Turn complete strangers into leads and sales using a simple two-step process than even a
teenager with no experience can use.
Example: Create an o er that’s easy to say yes to …and have that o er online in a single day …without
having to write a word of sales copy.
Example: Have hundreds of people join your audience in less than 24 hours …for pennies
www.getwsodo.com
Direct Offer Step 9: How It Works
• This is really about how they USE the product. What their EXPERIENCE will be like.
• This section can be really short in some cases, and it can be really long in others.
• If you’re selling a health supplement, it’s going to be relatively short. Like this:
• Here’s how it works. You take one pill in the morning and then another before you go to bed. You can take it
ff
fi
fi
ff
fi
fi
fi
•
ff
•
•
with or without food. And if you forget to take it one day, that’s OK. Just take a little extra the next day. After
about four days, you’ll notice you have fewer aches and pains. By the second week, you should feel like you’re
16 again.
If you’re selling a course, it’ll be longer. Things like courses are usually broken down into two stages.
Stage One: The Big Picture.
• Big Picture Example: The class is a three day virtual workshop where I show you exactly how to [BIG PROMISE]
• Each day I show you exactly what to do and give you follow-along templates and frameworks that make it really
easy.
Stage Two: The Breakdown. (This is where you explain how the big picture works)
• In the breakdown phase, tell them as much as you can by using the same type of language you use in the
bene ts section.
• Breakdown Bene t Example: On the rst day, we’re going to make sure you get paid.
• Example: I’ll give you six ways to present your product or service so that it’s irresistible.
• Example: Then I’ll show you exactly what to say so that people are most likely to say “Yes”.
• (When you ri on it, you might say “You’ll discover a simple ll in the blanks framework for making an o er
that’s so simple, you’ll have an o er that’s easy to say YES to …perfectly crafted and ready for your prospects
to see …all done on the very rst day …WITHOUT HAVING TO WRITE ANY SALES COPY …and without having
to stare at a blank screen.” < —— REMEMBER, RELAX WHEN YOU’RE RECORDING YOUR FIRST VERSION.
NOBODY WILL HEAR IT.
• If you’re selling a course that has several modules, do it for each module. If it’s a workshop with multiple days,
do it for each day.
www.getwsodo.com
Direct Offer Step 10: The Value Build
• Say, “Similar products usually cost [PRICE]”
• Example: “Similar products usually cost $1997.”
• Example after you ri on it or edit the transcription: “I’ve seen ads for similar products and they cost between $997
and $1997.”
• Then choose any or all of these value building “tracks”.
• Track one: Breaking down each component.
• Example. If one component of the product is that they’ll walk away with a solid o er that’s DONE, state the
•
value of that.
• Example: On the rst day, you’re getting a simple ll in the blanks template that lets you have a ready-to-go
o er that’s easy to say yes to …and have it DONE and ready on the rst day. It’s hard to put a price on
something like that - but if you were to hire a professional copywriter, you’d pay anywhere from $2,000 to
$100,000 and there’s no guarantee it would work. I’ve looked around and there are courses that teach you
how to do it …and they’re good - but they’re usually $997 at least.”
Track two: Breaking down each result:
• Example: One result is that you’ll build an engaged audience of people who like you. And you can make
o ers to them every day.
• Example: On day two you’ll discover how to quickly build an engaged audience of people who buy from
you. Imagine if this audience just brought you one new customer per day. What’s one customer worth?
Only you can answer that but if one customer usually spends $20 with you …and you just get one per
day …that’s 365 new customers. 365 new customers times $20 per customer is $7,300 over the course
of a year.
ff
fi
fi
ff
fi
ff
ff
• REMEMBER, RELAX WHEN YOU’RE RECORDING YOUR FIRST VERSION. NOBODY WILL HEAR IT.
www.getwsodo.com
Direct Offer Step 11: The Price
• Say, “With all that said, this could easily be worth [XXXX]
• Example: “With all that said, this could easily be worth $10,000.
• Then justify that with one or more value justi cation statements.
• Value justi cation statement one: Competitor prices
• Example: After all, similar products sell for $1,997 and that’s just the cost of learning to do the social media
posts.
• Value justi cation statement two: Result prices
• Example: And don’t forget - you’re also asking away with a complete o er that’s ready to go …on day one.
An o er that’s easy for your prospects to say yes to. And you don’t have to stare at a blank screen or spend
all day writing because you’re getting a simple template and learning a simple technique to get this done
without writing a word of actual sales copy. If you were to hire someone to do this, it could cost anywhere
from $2,000 to $10,000.
• TIP: Make a lot of these statements. Ri on them. You can aways edit them out once you talk out your rst draft.
fi
ff
ff
fi
ff
fi
fi
ff
•
fi
Remember - the rst draft is just you getting all this stu out of your head and “on paper” as quickly and painlessly
as possible.
Finally, reveal your price by saying “But you can have it today for [PRICE].”
www.getwsodo.com
Direct Offer Step 12: Bonuses (Optional)
• Say, “But it gets better, because when you order today, you also get [BONUS]”
• Example, “But it gets better, because when you order today, you also get one on one support from my team via chat
messenger.”
• Then use the exact same language style you used in step 8 to list the bene ts of the bonus!
• Example: No guessing what to do, get one on one help from an expert.
• Example: All businesses are di erent. Get help applying these strategies to your speci c circumstance. Tailor
•
Made (ri on that when recording.)
List as many as you can. You can always edit them out. And don’t be afraid to ri !
• Then use the exact same value building language from step 5 to build the value of the bonuses.
• Other programs with one on one help sell all the time for $10,000
• If you were to hire a consultant, it would easily cost $3,000 a month - minimum.
fi
ff
fi
ff
ff
• Then say, “This one bonus is easily worth [VALUE] but you can have it FREE when you act now.
www.getwsodo.com
Direct Offer Step 13: The Guarantee
• Say, “and of course, you’re protected by our guarantee. (And then
state your guarantee.)”
• Example, “And of course, you’re protected by our guarantee. Use
everything you learn for 30 full days. Truly put it to the test. If you don’t
think it was the best investment you’ve ever made, I’ll immediately
refund your money - no questions asked.”
www.getwsodo.com
Direct Offer Step 14: Optional Scarcity
• Scarcity works. But false scarcity is VERY LAME.
• Almost anyone can use scarcity legitimately if they’re creative.
• Example: Free shipping going away.
• Earlybird pricing going away.
• Bonuses going away.
• Entire o er going away.
• Discount going away.
• Price will increase (simply a di erent way of saying discount is going
ff
ff
away.)
www.getwsodo.com
Direct Offer Step 14: Optional Scarcity
• Therefore, choose one of the following scarcity statements:
• However - I can only o er this price for the next [TIME PERIOD]. After
that, the price increases to [NEW PRICE].
• However - I can only o er these bonuses for the next [TIME PERIOD].
After that, they won’t be included.
• However - this o er expires completely in [TIME PERIOD], after that it’s gone for good.
• Example for someone just trying to get appointments: However - I
ff
ff
ff
can’t guarantee availability for more than [TIME PERIOD]. So if you
schedule now, you’re guaranteed to get an appointment. If you wait,
you could miss out. (Notice the word “COULD”)
www.getwsodo.com
Direct Offer Step 15: Call to action
• Tell them what to do.
• Tell them what happens after they do it.
• Remind them of the bonuses.
• Remind them of the scarcity.
• Remind them of the guarantee.
• Tell them what to do again.
www.getwsodo.com
Direct Offer Step 15: Call to action
• Tell them what to do.
• So click the button below and get started today.
• Tell them what happens after they do it.
• As soon as you place your order, you’ll receive your username and password by email …
• As soon as you place your order, you’ll get a con rmation email with your order number and your
•
shipping info …
As soon as you schedule your appointment, you’ll get a con rmation email. You’ll also receive two
reminders before the appointment so you don’t have to worry about missing it.
• Remind them of the bonuses.
• And you’ll also receive immediate access to the bonuses [DESCRIBE BONUSES AGAIN]
• And when you order today, you’re also getting [DESCRIBE BONUSES AGAIN]
• Remind them of the scarcity.
• But remember, [REPEAT SCARCITY STATEMENT]
• Remind them of the guarantee.
• And like I said, you’re always protected by our guarantee [REPEAT GUARANTEE STATEMENT]
fi
fi
• Tell them what to do again.
• So go ahead and order/enroll/book your session now.
www.getwsodo.com
Direct Offer Step 16: Re-State
fi
fi
ff
• This is especially e ective for VSLs and webinars. If you want to use it in a letter, do it in the P.S.
• You basically re-state everything from step1, and steps 7-15.
• Restate step 1: So if want, [Desires]
• Restate step 7: You’ll absolutely love [Product]
• Restate step 8: Here’s exactly how it will help you [Bene ts]
• Restate step 9: The way it works is simple [How it works]
• Restate step 10: This could easily sell for [Value Build]
• Restate step 11: But you can have it today for [PRICE]
• Restate step 12: And when you order today, you also get [Bonuses and Bene ts Of Bonuses]
• Restate step 13: Of course you’re protected by [Guarantee]
• Restate step 14: But remember, [Scarcity]
• Restate Step 15: So [Call To Action - Literally Everything From The Call To Action Slide]
www.getwsodo.com
Now Just READ THIS STUFF OUT LOUD
Into Anything That
Can Record Your Voice.
www.getwsodo.com
DO NOT TRY TO SOUND GOOD. WHEN YOU
MESS UP, JUST PAUSE FOR A FEW SECONDS
AND PICK UP WHERE YOU LEFT OFF.
www.getwsodo.com
www.getwsodo.com
www.getwsodo.com
Six Ways To Present Your Offer
www.getwsodo.com
Type 1: The Obvious
“I’ll give you this banana for $5.”
www.getwsodo.com
Type 2: The Ease-In
“I’ll give you this banana for two
payments of $2.50.”
www.getwsodo.com
Type 3: The Bonus
“I’ll give you this banana for $5.00
and I’ll also give you an orange for free.”
www.getwsodo.com
Type 4: The Ease-In With Bonus
“I’ll give you this banana for two payments
of $2.50 and I’ll also give you an orange for free.”
www.getwsodo.com
Type 5: The Risk Reversal
“I’ll give you this banana for $5.00 and I guarantee
you’ll love it or your money back.”
www.getwsodo.com
Type 6: The Risk Reversal + Bonus
“I’ll give you this banana for $5.00 and I’ll also
give you a free orange.
If you don’t love the banana,
I’ll give you your money back and you can still
keep the orange.”
www.getwsodo.com
Type 7: The No-Lose
“This banana is $5 and it comes with a free
orange.
Don’t pay for it. Just try it.
If you like it, pay $5.
If you don’t like it, don’t worry about it.
You don’t have to pay for it …and you can
even keep the orange too.”
www.getwsodo.com
Type 8: The “Bribe”
“This orange is hand-grown by telepathic virgins
on the 9th moon of Jupiter.
Some say it’s worth 900 billion dollars.
But you can have it FREE when you get this
banana for just $5”
www.getwsodo.com
Type 9: The “Bribe” + “No Lose”
“This orange is hand-grown by telepathic virgins
on the 9th moon of Jupiter.
Some say it’s worth 900 billion dollars.
But you can have it FREE when you try this
banana.
If you like the banana, it’s $5.
If you don’t like it, don’t worry. You don’t have to
pay for it …and you can keep the orange for
free.”