Name: Dhiraj Kumar
Student ID: 656873700
Section: N 70
Assignment 1: Labour Market Research
1. Visit the National Occupational Classification (NOC) and identify and record the 4digit NOC that you are interested in pursuing for your internship?
I am interested in the Professional occupations in advertising, marketing and public
relations position and its NOC is 1123 as I have experience in the Digital Marketing
and would like to continue in digital marketing domain.
2. Job market analysis: What is the current state of the job market in your industry, what
are the trends (search for industry news, look at industry associations)? Where are the
hot job markets? Please consider the geographic area in which you want to work as
the labour market demand can vary from place to place (Google “hot job markets in
BC”)
Digital Marketing jobs are very high in demand and considered as one of the fastest
growing industry around the globe. Digital marketing continues to grow its share of
marketing budgets, as traditional forms of marketing such as TV, radio and print lose
favour. Digital marketers help their employer spend their digital marketing budget
effectively and have knowledge in areas such as SEO, paid media, email, and social
media, among other digital initiatives.
The hot job markets area are Vancouver, Victoria, Quebec, Toronto and Ontario. In
British Columbia the hot job markets area are Vancouver and Victoria as many of the
industries are situated in these places and many opportunities are available there in
comparison to the Nanaimo as Digital Marketing jobs presence is very limited in
Nanaimo. My preference destination would be Vancouver where I would like to do
my internship after completion of my MBA course.
3. Detailed qualifications: Consider what qualifications you need for this work. Don't
just list what you found on the NOC, have a look at job postings in the area of interest
and these will tell you what employers are requiring. What are your plans to obtain
the required qualifications?
In order to get the job in Digital Marketing domain the business firms are looking for
the candidates who possess a degree or master’s in business, preferably with a
specialization in Marketing or IT and a strong understanding of Digital Marketing
concepts, such as Google Ads, Facebook Ads and experience in the same domain is
an asset.
In order to get this position, I need to do certification in Google Ads and Facebook
Blueprints. This industry is highly dynamic; therefore, certification expires in a year. I
already do have hands on experience which will help me to achieve this certification
which will give me more understanding of how to deal in these specific areas as along
with the certification I am perusing MBA degree in Marketing.
4. Salary: Do some research on salary range for this type of work. Remember, consider
what region you are wanting to work as this can differ. Use LinkedIn Salary,
Glassdoor, Job Bank.
In Canada for the Digital Marketing Specialist the average salary offered is $56,000
per years which goes up to $90,000 per year. (Source)
5. Companies: Identify 5+ companies in your industry (include small and medium sized
companies) that you would like to work for. Detail the company culture/mission
statement, the department you’re interested in, hiring practices, current opportunities,
student/grad opportunities, etc. Use Canpages, Manta and LinkedIn. Identify contact
people, note them in this assignment and add them on LinkedIn or call/connect.
After completion of my MBA course I will be looking to get employment in the
companies mentioned below.
Adidas
Mission Statement: The adidas Group strives to be the global leader in the sporting
goods industry with brands built on a passion for sports and a sporting lifestyle. We
are committed to continuously strengthening our brands and products to improve our
competitive position.
Department: I would be interested to work in Digital Marketing department.
Hiring Practices: In order to apply, you need to have interview, possible second round
of interview and selection process.
Current Opportunities: Adidas is offering digital marketing intern with $15 per hour
wages.
Student / Graduate Opportunities: Best brand to start with.
Contact People: Aakash Sharma (Digital Marketing- Head)
Roomvu
Mission Statement: All your real-estate needs.
Department: I would be interested to work in Digital Marketing department.
Hiring Practices: In order to apply, you need to have interview, possible second round
of interview and selection process.
Current Opportunities: Digital Marketing Assistant, Intern.
Student / Graduate Opportunities: Would be a new platform to learn more about real
estate.
Contact People: Russell Kentish (COO at Roomvu)
Prizm Media Inc.
Mission Statement: We aim to make an impact on the health of patients with chronic
conditions and empower them with solutions that can transform their health outcomes.
Department: I would be interested to work as Marketing Intern.
Hiring Practices: In order to apply, you need to have interview, possible second round
of interview and selection process.
Current Opportunities: Offering Marketing intern position.
Student / Graduate opportunities: Totally a new health care industry, a lot of things to
learn. It’s really a good kickstart to career after MBA.
Contact People: Siba Sahu and Jessica Dorazio (Head Growth and Client Strategy)
Best Buy
Mission Statement: Best Buy Mission Statement: "Our formula is simple: we're a
growth company focused on better solving the unmet needs of our customers—and
we rely on our employees to solve those puzzles. Thanks for stopping. "
Department: I would be interested to work as Digital Marketing Intern.
Hiring Practices: In order to apply, you need to have interview, possible second round
of interview and selection process.
Current Opportunities: Offering a vacancy of intern in Burnaby.
Student / Graduate opportunities: It is a well renowned company for a good start in
digital marketing
Contact People: Colin Picard (Director-Best buy)
AECOM
Mission Statement AECOM is a global network of experts working with clients,
communities and colleagues to develop and implement innovative solutions to the
world's most complex challenges. Delivering clean water and energy.
Department: I would be interested to work as a Marketing Intern.
Hiring Practices: In order to apply, you need to have interview, possible second round
of interview and selection process.
Current Opportunities: They are offering a vacancy of Marketing Intern.
Summer / Graduate opportunities: It’s a very good company established in multiple
nations.
Contact People: Bassam Al Khalil (Director)