Corporate
Social
Responsibility
IN VIETNAM
THE GUIDEBOOK
Basic principles of CSR in Vietnam
The Benefits
Your Strategy
5 Case studies
Nonprofit Organizations Network
1.
2.
EDITORIAL
Henri-Charles
Claude, Chairman,
CCIFV
The French Chamber of
Commerce and Industry
in Vietnam (CCIFV) is
determined to tackle new
needs formulated both
by the private sector and
an evolving Vietnamese
civil society. Through
our growing Corporate
Social Responsibilit y
(CSR) program, we initiated a reflection on the impact
companies have locally, and offer means for these
companies to deliver positive impact. In short, we are
looking not only to expand, but also to diversify and
upgrade our scope in the wake of a new era in Vietnamese
development. Gathering over 300 members from
individual members to MNCs, including SMEs, CCIFV
mainly aims at driving the French business community
in Vietnam. I want to strongly thank Clemence for her
generous and impactful initiatives she brought to the
community and our organisation.
Clemence Aron,
CSR Project
Manager, CCIFV
As a business association,
our mission is to increase
the flow of good business
practices, experiences
and contacts to enhance
sustainable development
in Vietnam. CCIFV’s CSR
Program aims to raise
public awareness about
social responsibilit y
and support the implementation of CSR strategies
in Vietnam. We use the power of our network to share
knowledge about CSR. Besides, we bring together
various stakeholders to CSR events we organize, with a
view to foster dialogue on sustainability. To dig deeper,
we offer services and tools to help companies improve
their social and environmental impact. This guidebook
is our first official publication dedicated to CSR, which
we are proud to address to the business community in
Vietnam. We would like to thank those who have made
it possible, our partner KPMG, and our members who
shared their best practices
John Ditty,
Partner at KPMG
Vietnam and
Cambodia
Extending beyond our
corporate culture, KPMG
in Vietnam and Cambodia
also works with other
companies, governments
and non-governmental
organizations to address
issues in business and
our local communities, to
make positive difference
in people’s health, welfare and prosperity. For the
next five years (2019-2023), we will continue to focus
our CSR and sustainability plans on three main areas:
Education, Environmental stewardship and Community
engagement. The shared interest we have with CCIFV
in nurturing and inspiring a community of engaged
business leaders in Vietnam is what has brought together
an exciting partnership between KPMG and CCIFV.
Together we will strive to develop strategic CSR activities
and encourage businesses in our networks (clients,
suppliers, and strategic partners) to create positive
and sustainable social and environmental impacts for
Vietnam.
3.
INTRODUCTION
The purpose of this guidebook is to provide
businesses with information on Corporate
Social Responsibility in Vietnam.
It has been designed to help companies better
understand what CSR is through basic knowledge
and concrete examples
of corporates’ efforts to embrace sustainability.
First, this book provides an overview
of the state of CSR in Vietnam.
Then, it outlines the benefits of CSR for your
company, followed by a description
of the methodology to build a CSR strategy.
We carefully selected five case studies
to illustrate successful socially responsible
approaches implemented by SMEs and MNCs.
Finally, this guidebook includes a directory
of potential CSR partners from the nonprofit sector.
4.
CONTENTS
3 EDITORIAL
5 CONTENTS
6 PART 1: CORPORATE SOCIAL RESPONSIBILITY IN VIETNAM
10 KPMG & CORPORATE SOCIAL RESPONSIBILITY
12 PART 2: BENEFITS OF CORPORATE SOCIAL RESPONSIBILITY
16 PART 3: HOW TO IMPLEMENT A CSR STRATEGY
19 PART 4: CASE STUDIES
25 PART 5: OUR NONPROFIT ORGANIZATIONS NETWORK
Contents finalized: November 2018
© 2018 CCIFV, all right reserved.
Publication Directors: Rose de Champeaux,
Marie-France Nguyen
Editor in Chief and Copywriter: Clemence Aron
Design & Layout: Thirty Dirty Fingers
Printing: Blue Gate,
printed on 100% recycled paper
Translation: Giang Vu
French Chamber of Commerce and Industry in
Vietnam (CCIFV)
Ho Chi Minh City office
Landmark Building, 15th floor,
5B Ton Duc Thang, D.1, HCMC
+84 (0) 28 3825 8625
Hanoi office
Horison Tower, Unit 8, 3B Floor,
40 Cat Linh, Dong Da District, Hanoi
+84 (0) 24 3715 2229
5.
PART 1 : CORPORATE SOCIAL
RESPONSIBILITY IN VIETNAM
What is Corporate Social Responsibility (CSR)?
Being a responsible business
UNIDO, the United Nations Industrial Development
Organization, defines Corporate Social Responsibility as
a management concept whereby companies integrate
social and environmental concerns in their business
operations and interactions with their stakeholders.
In other words CSR refers to the way a company will
achieve a balance of economic, environmental and social
imperatives. A business creates value when taking into
account its impact on environment, ensuring the respect
of its employees’ rights and working conditions, and
getting involved in the development of communities.
SOCIETY
ENVIRONMENT
ECONOMY
A management concept whereby companies integrate
social and environmental concerns in their business
operations and interactions with their stakeholders.
What are the core subjects
of social responsibility ?
International standard ISO 26000* provides guidance
on operating businesses responsibly.
It lists 7 core issues :
- Organizational Governance
- Human Rights
- Labor practices
- Environment
- Fair operating practices
- Consumer issues
- Community involvement and development
There are other international references providing
frameworks to develop CSR, which will be listed later
in this guidebook.
6.
* ISO 26000:2010 Guidance on social responsibility
PART 1 : CORPORATE SOCIAL
RESPONSIBILITY IN VIETNAM
A new priority for Vietnam’s development
Vietnam’s rapid economic development brings about
new challenges. Government-led trade liberalization
and market-oriented reforms drive industrialization.
Increasing regional and inter-regional cooperation attests
to integration to the global economy. As a consequence,
Vietnam is confronted to the impacts, both positive and
negative, of globalization. Recently, the Government and
the U.N defined as a priority to achieve an economically,
socially and environmentally sustainable development
model. Besides, the EU – Vietnam Free Trade Agreement
(EVFTA) includes a chapter on Trade and Sustainable
Development, listing obligations from both the European
Union and Vietnam regarding labour and environmental
issues. Social responsibility is becoming a new standard
for companies in Vietnam.
Besides, the EU – Vietnam Free Trade
(EVFTA) includes a chapter on Trade and
Development, listing obligations from
European Union and Vietnam regarding
environmental issues.
In 2018, CCIFV and KPMG carried out a survey to
understand companies’ perceptions regarding the state
of CSR in Vietnam. Results are very
encouraging, showing a willingness from businesses to
improve their impact on society and the environment,
as well as to demonstrate the efforts implemented.
In addition, to make CSR fruitful, resources must be
strategically allocated, the right tools need to be chosen
wisely and effectively for the sustainability of the field. The
survey consists of a sample of 80 business leaders from
companies operating in Vietnam, 54% of MNCs, 35% of
SMEs and 11% of other structures, form various industries:
consumer goods, business services, construction and
engineering, tourism, ITC, retail, transports and logistics,
agriculture, energy, etc.
Agreement
Sustainable
both the
labour and
Responsibility and concerns of businesses
Overall, 79 % of respondents consider that their business
is a responsible company (80% of MNCs and 74% of
SMEs).
The 4 main motivations to implement CSR are :
84%
67%
77%
60%
The principle of respect
for the people and the planet
Contribute to local development
Employee engagement and talent
attraction
Improve brand image
Businesses are reluctant to get involved in CSR when faced with a lack of human and financial resources (72%),
and a lack of knowledge and methodology (51%).
7.
PART 1 : CORPORATE SOCIAL
RESPONSIBILITY IN VIETNAM
Management of CSR
CSR activities implemented by companies
Only 8% of surveyed companies reported to have a
dedicated CSR department. Indeed, few of them have a
budget dedicated to CSR. It is more commonly managed
by CEO/General management and HR department. This
demonstrates that CSR tends to be considered as a
management challenge rather than a mere marketing
tool.
74%
95%
of interviewed businesses stated that they have
implemented CSR activities.
Community activities : Charity, partnerships with
nonprofits, philanthropy, employee volunteering, etc.
47%
HR related activities : Listening, engaging employees,
skills development,etc.
43%
Supporting local economic development : vocational
Training, Social inclusion, public-private partnerships,etc.
33%
Supply chain activities : fair trade, driving standards,
monitoring suppliers impact,etc.
Businesses and the 17 SDGs
The Sustainable Development Goals (SDGs), adopted by
the United Nations in 2015, are a set of 17 goals which
defines global sustainable development priorities for
2030. They call for worldwide action among businesses,
government and civil society to end poverty, protect the
environment and create opportunities for all.
© Sylvain Marcelle / NOI Pictures
8.
PART 1 : CORPORATE SOCIAL
RESPONSIBILITY IN VIETNAM
Some SDGs in particular are addressed by surveyed companies through their CSR strategies :
65%
of respondents
45%
of respondents
40%
of respondents
SDG will only be achieved through cooperation.
Community oriented activities:
strategic partnerships with nonprofits
SDGs will only be achieved through cooperation. A
number of actors from civil society are working together
with governments and businesses to address social and
environmental challenges.
66% of respondents have already partnered with
nonprofit organizations in Vietnam. Beyond cash and inkind donations, businesses support nonprofits through
employee volunteering. In fact, according to the survey,
businesses are more likely to allocate human and material
resources to partner with NGOs instead of making direct
cash donations (38%).
Companies allocate different resources to partner with nonprofits :
45%
Employee Volunteering Program
45%
In-kind donations
38%
Sponsorship
24%
Skills-based volunteering
CSR Reporting in Vietnam
Reporting refers to measuring the organization’s performance to achieve goals related to sustainable development,
and to communicate these information to stakeholders. Only half of the respondent declared doing CSR Reporting.
This practice is very new in Vietnam. CSR reports help businesses to identify future risks and opportunities while
strengthening relations with stakeholders and increasing competitiveness
Businesses interviewed in Vietnam are producing CSR reports related to carbon footprint (21%), Human Rights (16%),
UN Sustainable Development Goals (13%), and climate-related risks (12%).
Source : CCIFV & KPMG 2018 Survey : The state of CSR in Vietnam - October 2018
9.
KPMG
KPMG and Corporate Social Responsibility
At KPMG in Vietnam and Cambodia, there is a genuine commitment to Corporate Social Responsibility (CSR) which
unites our firm, enhances our reputation and inspires a culture of doing good within the communities that we work
in. This commitment is built upon three crucial values of our Corporate Citizenship initiatives: People, Client and
Communities.
People
With many graduates and qualified employees citing
CSR as a priority, our commitments are helping us to
attract, develop and unite great people.
Living our purpose to “Inspire confidence” and
“Empower change”, every year, all of KPMG employees
are encouraged to devote time for community services
and self-initiated social projects. We also collaborate
with stakeholders in different sectors to work together to
tackle key environmental and social issues.
Clients
Clients actively involved in CSR often to work with likeminded organisations. Our commitment to transparency
and our strong desire to make a positive difference to
the world reflect the beliefs and actions of many of our
clients.
Communities
There is a strong moral case for CSR and we believe it is
right to support selected individuals and groups in need
– both as an organisation and as individuals.
In 2017, we first launched our Empowerment Education
Project. Thanks to our close work with the Vietnam
Association for Education, the first scholarship was given
to a high school student in Binh Phuoc province to help
her pursue her education. Today, the Project has officially
become KPMG Empowerment Fund, which is open to all
employees’ contribution through internal charity events
and self-raised funds. With the help of local universities
and youths’ social assistance groups, in one year, we
have handed out a number of KPMG scholarships to
local students who are experiencing extreme financial
hardships. For us, this is a meaningful platform that we
all can join at KPMG to create a better future for younger
generations.
10.
KPMG
KPMG Corporate Citizenship
and Sustainable Development Goals (SDGs)
CSR projects enable our employees to learn from challenging experiences; gain fresh perspectives; enhance their
skills; and work with a broad range of people – including senior colleagues. In one year, our colleagues across Vietnam
and Cambodia have contributed more than 6,000 volunteering hours to our SDG projects, which tackle issues that are
prominently relevant to the local context. They are: Quality Education, Good Health and Well-being, Climate Action,
Innovation and Infrastructure, Responsible Consumption and Partnership for the Goals.
Our initiatives include :
--Awarding Empowerment Scholarships to worthy recipients to help them
realise their dreams
--Replacing plastic consumption with eco-friendly products in all KPMG events
--Organising Blood Donation day across Vietnam and Cambodia offices for
KPMG staff & clients to participate
--Renovating classrooms at Angsleng Primary School, Takeo Province,
Cambodia
--Building a bridge for local residents in Sa Dec, Dong Thap province, Vietnam
--KPMG’s Gift of Sight for poor patients at Ho Chi Minh City Eye Hospital
--Planting trees in Ba Vi Forest, Hanoi, Vietnam
In one year, our colleagues across Vietnam and
Cambodia have contributed more than 6,000
volunteering hours to our SDG projects...
The volunteering opportunities that we offer help make
us one of the Best Places to Work, and empower our
people’s career aspirations by exposing them to different
life skills and world views. As a firm, we believe that it is
crucial to facilitate a more dynamic, goodwill-oriented and
prepared workforce at KPMG, who always stay relevant to
the ever-changing global challenges in order to make
positive impacts on communities and strengthen the
public’s trust through collective efforts. It is the purpose
that KPMG was founded more than a century ago and it
still represents our true spirit of dedicated services and
the social-responsible navigation of our firm.
11.
PART 2 : BENEFITS OF
CORPORATE SOCIAL RESPONSIBILITY
Attention given to CSR is increasing at political, legal and economic levels.
More companies in Vietnam are adopting corporate sustainability approaches. However, is this interest driven by
compliance issues or is it representative of a real willingness to improve their societal impact? What would be the key
incentives for companies to enhance their social responsibility?
5 reasons to embrace CSR:
1
3
5
COST REDUCTION
Energy and water savings
Risk management
Employee retention
CUSTOMER SATISFACTION
Get a competitive advantage
Customer loyalty
EMPLOYEE ENGAGEMENT
Retention and talent attraction
Employee loyalty
2
INNOVATION
4
BRAND IMAGE
Access to new markets
Product development
Innovation in Management
Word of mouth marketing
Attract Investment
Finally, CSR is a way for your business to
have a long-term approach, anticipating
social and environmental challenges
in a fast moving environment.
Focus: employee engagement in Vietnam
Organizations in Vietnam often face issues regarding
employees’ commitment. This is a recurring problem in
transitioning economies. Employee turnover is driven up
by high inflation. By addressing this problem, organizations
will be more competitive in the Asia Pacific region and
ultimately boost the country’s economic growth. Here,
developing efficient policies to boost employee motivation
is key to a successful HR strategy; more knowledge is
needed to achieve this.
Corporate Social Responsibility and Employee
Engagement
Social Commitment Day, CCIFV, 2018
By addressing this problem, organizations will be more
competitive in the Asia Pacific region and ultimately
boost the country’s economic growth.
12.
A social responsibility strategy can contribute to increase
employee commitment. According to researcher Philip
Mirvis (2012)*, CSR implementation gives the organization
a competitive advantage in terms of recruiting, retaining
and engaging employees. The social responsibility of the
company would strengthen the motivation, the identity and
the sense of purpose and meaning of the employee.
Mirvis, P. (2012). Employee engagement and CSR. California Management
Review, 54(4), 93-117.
PART 2 : BENEFITS OF
CORPORATE SOCIAL RESPONSIBILITY
Organization’s
commitment
to social issues
Positive
Employee’s work
attitude
Positive
Organizational
Reputation
Employee’s
identification
Successful
group
CSR gives the company a positive image, which gives
employees the sense of belonging to a successful
group, improves their self-esteem and enhances their
motivation.
Research
In 2017, CCIFV led a survey to understand which
components of a CSR strategy will influence the
employee engagement in a French-Vietnamese
corporate environment. It is based on a sample of
73 employees from top and middle management
positions in 39 mostly French companies in Vietnam,
representing a variety of fields.
The study shows that responsible business strategies are
usually initiated by top management, which is mostly
French, thus not representative of the predominantly
Vietnamese staff. In this multicultural context, one
may wonder how the CSR activities are perceived by
employees and how it will impact their engagement,
more specifically which components of Corporate Social
Responsibility might reinforce engagement.
Boost
Employee’s
self concept
The study was designed to measure employee
dedication to their job, their perception of CSR within
the organization, and their level of engagement
through CSR approaches. Employee Engagement was
evaluated through three criteria: emotional, physical
and cognitive. The CSR perception was examined in
regards to the sentiment employees have towards CSR,
the level of communication, the organizational values
and the involvement required from the CSR approach
of the company.
Finally, the CSR strategy was analyzed through 6
different dimensions:
1. Community-oriented CSR
2. Natural environment–oriented CSR
3. Employee-oriented CSR
4. Supplier-oriented CSR
5. Customer-oriented CSR
6. Shareholder-oriented CSR
13.
PART 2 : BENEFITS OF
CORPORATE SOCIAL RESPONSIBILITY
Findings
CSR enhances employee engagement
The research shows that overall CSR initiatives reinforce employee engagement :
55%
58%
*High performance :
performant in the 6 dimensions of CSR measured
** well integrated into the organization : engaging employees through
a dimension of pride, positive feelings,high involvement required,
adequacy to values, and a high communication
Community-oriented CSR strategy
A CSR strategy must be strategically built to
positively impact employees
of a high level of engagement is correlated
to a high performance in CSR policy *
A community-oriented CSR strategy is positively linked
with engagement. Among the 6 CSR dimensions, this is
the most impactful on Job Engagement (59% correlation),
followed by customer-oriented CSR (57%) and employeeoriented CSR (53%).
Different levels of engagement
Hierarchy greatly influences corporate responsibility’s
perception: according to the survey, Top Management
is 22% more engaged through CSR than Middle
Management.
Low awareness and lack of involvement in the decision
making process may be to blame. This goes to show that it
is vital to consider an adaptive approach to reach everyone
in the company when implementing CSR.
This goes to show that it is vital to consider an adaptive
approach to reach everyone in the company when
implementing CSR.
14.
of a high level of engagement is correlated
to a CSR policy well integrated into the organization**
Overall employees from companies with a defined CSR
strategy are feeling more engaged. However, the CSR
approach needs to be strategically designed. It must be
well communicated and should represent the overall
organization’s values in order to be integrated by
employees from different hierarchical levels and different
nationalities.
PART 2 : BENEFITS OF
CORPORATE SOCIAL RESPONSIBILITY
4 tips to engage employees through CSR:
1.
Understand employees’ perceptions and expectations
Invite them to express their opinion through internal surveys, quiz and games. They
will be the designers of the CSR strategy, which they will themselves implement.
2.
Create and communicate organizational
shared values
Define a set of organizational values, taking into consideration employees’ opinion
and representative of your company’s vision, communicated through different
channels in order to reach employees at every level.
3.
Engage the company in community-oriented activities
Engaging employees in community oriented projects offers them an opportunity for
self development and reinforce their sense of belonging.
4.
Set clear objectives and measure the impact
Clear goals are easily integrated and implemented by employees and simple to
monitor.
Source: CCIFV 2017 Survey : The Influence of CSR on employee engagement in French Companies in Vietnam - August 2017
15.
PART 3 : HOW TO IMPLEMENT A CSR STRATEGY
• In the context of globalization, companies see the
importance of investing in a sustainable future. Businesses
play an integral role in achieving positive social and
environmental impact. Through their social responsibility
policies, they strive to meet the demands formulated by
investors, governments and society.
If companies want to achieve sustainability, they must
embrace CSR as a whole, as a culture, rather than restrict
their actions to charity. The very definition of CSR differs
depending on the field, scale or culture of a firm, and there
are many ways to get involved. However, specific standards
and methodologies must be adopted.
The real challenge is to identify these efforts and to
make them part of a responsible approach for the
company.
• To implement a successful strategy, managers must
follow a method and align it with the company's vision and
mission, organizational culture, environment, operation
conditions and risk characteristics. Mobilized resources
(human, material, financial, knowledge) will vary depending
on the level of awareness and the efforts already put towards
CSR. Every company is already engaged, whether it is through
its relations with suppliers, customers, employees, its impact
on the environment or society. The real challenge is to identify
these efforts and to make them part of a responsible approach
for the company. The following guidelines address businesses
of any size in Vietnam. Implementing CSR efficiently should
not negatively impact the company’s budget. In the long run
it will ensure the sustainability of operations and benefit the
business at different levels. Regardless of your company’s
profile, we recommend following the 3 main steps on the
next pages.
CSR is a journey to continuous improvement...
International standards and references
The following references are providing guidelines to develop CSR :
• ISO 26000 Social responsibility
• United Nations Guiding Principles
on Business and Human rights
• International Labour Organization (ILO)
• United Nations Global Compact
• The Carbon Disclosure Project
16.
• OECD Guidelines for multinational enterprises
• Global Reporting Initiative
• IFC Performance Standards
• Principles for Responsible Investing
• The World Business Council for
•Sustainable Development (WBCSD)
PART 3 : HOW TO IMPLEMENT A CSR STRATEGY
The first thing to do when getting involved in CSR is to appoint one person in charge of leading, implementing and
monitoring CSR activities. You can then follow these steps :
STEP 1:
Planification
1
Analysis of your CSR performance
1. Involve the company leaders in the initiative
2. Define the company’s vision of CSR
3. Conduct an initial assessment :
What is your impact on society/environment?
What value do you create for the community?
What are your available resources?
- Review legal requirements and international
norms
- Review internal processes
- Make a check list of CSR requirements
4. Identify key stakeholders
What are their expectations?
How your activities affect stakeholders?
Definition of your CSR Strategy
1. Create a consultation group
(Top management and department managers)
2. Benchmark existing strategies within your
sector
3. Identify opportunities and risks
What are the areas for CSR development?
What are the boundaries?
4. List all the CSR action possible
STEP 2 :
Implementation
2
Create CSR commitments
1. List possible commitments
2. Engage main stakeholders with the
consultation group
3. Select final commitments and define strategy
Commitments help aligning CSR values with the
business’ strategy
They provide guidance for employees to
implement them
Implement CSR Commitments
1. Set clear and measurable goals with the
consultation group: define KPIs
2. Build an action plan and assign tasks within
departments
3. Engage employees affected by the new
guidelines in CSR activities
4. Organize a general training for the staff
- Communicate the company values and
commitments
- Integrate CSR principles within the organization
5. Communicate about the new strategy
Internal and external communications
What can you achieve and how?
1. Set priorities for your business
2. Get employees’ opinion
Understand their perception of CSR and in what
activities they could be involved in
17.
PART 3 : HOW TO IMPLEMENT A CSR STRATEGY ?
STEP 3 :
Evaluation and
Improvement
3
Evaluate your performance
1. Set measurement tools: review KPIs
2. Measure the impact of your projects
3. Discuss the efficiency of the program
What was the most impactful?
What was easy to implement?
What are the next steps?
Improve your CSR approach
1. Identify areas for improvement
2. Create a plan for continuous improvements
Timeline and tools for assessment
Value your activities
1. Write a CSR report
2. Communicate with stakeholders and get their
feedback
Stakeholders include your employees, customers,
investors, suppliers, NGOs, governments,etc
Ready to improve your CSR
approach ?
Here is a list of activities to improve the company’s
impact regarding social, environmental and governance
concerns.
ENVIRONMENT
Energy
Consumption reduction
Install new equipments
Invest in renewable
energies
Water
Consumption reduction
Recycling waste water
Waste Management
Recycle/ reuse products
Reduce plastic use/no
littering
Raise employee awareness
18.
Environmental
Management System
Measure Carbon footprint
Evaluate processes and
communicate good
practices
Ensure sustainability in
the supply chain
Circular Economy
Industrial ecology
Product-service System
GOVERNANCE
SOCIAL
Working conditions
Health and safety policies
Working hours
Drudgery of work
Work environment
Provide job opportunities
to population in need
Pay decent and equal
wages
Suppliers code of conduct
Management
Participative management
Training opportunities
Work-life balance policies
Local commitment
Offer employees
volunteering
opportunities
Create products/services
available for population
in need
Hire and purchase locally
Support vocational
training programs
Diversity and human
rights
Promote gender equality/
diversity
Prevent discrimination
Eliminate hazardous
products
Minimize packaging
Concertation
Engage with stakeholders
Consultation group
Corruption
Internal Policies
Employee awareness
Respect of Business
Ethics
Create your code of
conduct
Communicate about your
commitments: CSR report
PART 4: CASE STUDIES
Les Vergers du Mékong
CCIFV CSR
Award 2018
winner
Eurocham
Sustainability
Award 2018
Number of employees in Vietnam : 130
Business sector : Sustainable Agro Food business
Vision : Paving the way for a sustainable and healthy food and drink environment
Unique business model from the farm to the fork :
Since 2000, we integrate the local supply chain, the processing of natural products
and the direct distribution in Vietnam and Cambodia
CSR approach and goals
Integrating “people, planet and profit”: A strategy
based on high-quality food and beverage requires
implementing principles of sustainable development.
In the Mekong Delta, Can Tho, we build trust with local
farmers through long-term and transparent relationships.
The sourcing team is committed to examining the farms and
to educating growers to respect environmental standards.
Outcome and Impact of projects
•Waste management : organic compost from factory
waste and use of organic fertilizer. le fruit jams, le fruit juices,
folliet tea and folliet coffee are pesticide residue free.
•Glass recycling program : collection from 6 cities in
vietnam & recycling of le fruit glass jars and bottles.
•Renewable energy : creating hot water using
refrigeration heat recovery.
•Wastewater treatment : converting wastewater into
water that returns to the water cycle.
•Eco-friendly transport : using sea and river boat
transportation between can tho and hanoi, danang, nha
trang and cambodia.
•Eco-friendly packaging : launching of 100% biobased
compostable espresso capsules.
Figures
•2000 family-owned farms partners
•2000 mt of 25 different local fresh fruits processed in 2018
•150 farms trained on sustainable practices in 2018 in
vietnam
•100,000 pineapple & 10,450 guava trees planted in 20172018
•240mt of organic compost created per year
•18,000 glass jars/bottles collected & recycled per year
Sustainability of projects, going beyond CSR
Sustanaible fruit value chain
We built a sustainable fruit supply chain with local familyowned farms. We collect fresh fruits with a traceability, to
engage with farmers to preserve natural eco-system and
promote environmental agriculture certifications.
Traceability 1 sourcing app
We developed a unique sourcing app for farmers to get
new skills, record their crops and plantations, access agriinnovations and share knowledge.
Creation of two sustainable pilot farms
We work on organic, regenerative, cover crops,
permaculture, new farming practices with better natural
resources management and train future farmers. We grow
20 varieties of fruits on the farms to look for ways to preserve
endangered fruit species, boost the biodiversity, mitigate
the climate change and strengthen climate resiliency.
Credits: Sophie Boyadjian, Marketing & Export Manager,
Les Vergers du Mekong, export@vergersmekong.com.vn
19.
PART 4: CASE STUDIES
Schneider Electric
Number of employees in Vietnam : 900
Business sector : Energy Management and Automation
Vision : Serve our customers by developing innovative products and solutions
in Energy Management and Automation that simplify the lives of those who use
them.
CSR approach and goals
CSR is embedded in our DNA. CSR is embedded in our
DNA. We are responsible and we care for the Planet and
the Society in everything we do: in our Business Offer, in
our People management and in our our social outreach
and initiatives. To support economic development of
Vietnam, there will be higher demand for efficient energy
management and we are committed to provide solutions
to improve safety, reliability, efficiency, sustainability, and
connectivity for our customers.
Outcome and Impact of projects
•Women empowerment project through social
business in An Giang: support of local women to start
a social business to bring solar lamps to rural and poor
communities, at a very low cost.
With our donation of 150 lamps for 3 villages, they
distributed 400 lamps in total, while supporting
economically 3 women.
•“Light it Up”: Access to lighting and communications
to remote and vulnerable communities in Northern and
Central Vietnam: we raised donations from our employees
and customers to donate more than 600 solar lamps in
2018 with our NGO partner EPVN.
•Training of young underprivileged Vietnamese in
electricity and entrepreneurship. We support 8 local
vocational training centers through 3 NGO partners: ESF,
ASSIST and IECD, to train more than 1,500 young people
every year.
20.
Sustainability of projects, going beyond CSR
•Public Training : Free training for our customers about
Energy Efficiency to raise public awareness.
•Employee Training : All employees are required to
complete minimum 1 day of training/year. They follow
a personal development plan, through an internal
e-learning platform and regular on-site training,
•Strong relationships with local universities :
internships provided to university students, through our
Graduate and Manager Program. Student Competition
every year: Go Green in the City, to coach students to
develop a business case in Sustainability.
•CSR & Training : Traning component added to all our
CSR projects. Donation is not enough, the only way to
have a long-lasting social impact is to help beneficiaries
to acquire new skills, to better use products. Goal: train
more than 2000 young underprivileged people/year
in Vietnam to contribute to the development of highly
qualified green electricians in the country.
Credits : Felicitas Friedrich, CSR & Education Manager, Schneider Electric
Vietnam. Felicitas.Friedrich@schneider-electric.com
PART 4: CASE STUDIES
Marou Chocolate Company
Number of employees in Vietnam : 100
Business sector : Food and Beverage
Vision : make the best chocolate possible with Vietnamese cacao. From the
beginning, we have been committed to strong relationships and quality standards.
CSR approach and goals
Social Responsibility is integrated into Marou’s
business model, in every aspect of our operations. The
taste of our chocolate depends on the quality of the cacao
we buy, which we nurture through relationships at the farm
and in our factory.
•Marou pays a premium, stable price, for high quality cacao,
to Vietnamese small farmers. We offer farmers technical and
economic support to increase the amount of quality cacao
produced, and provide feedbacks during monthly visits, so
that we purchase more from them.
•We promote environmental sustainability through
agroforestry. In 2015 we partnered with landowners in Lam
Dong province to develop a model demonstrating that cacao
production can be developed without sacrificing biodiversity.
•We invest in the future of our employees, offering training
and health benefits, addressing gender inequality.
Outcome and Impact of projects
Premium price for cacao paid to farmers : Total amount
paid to farmers increased of 58% per year. Over a one-year
period, we purchased 104 Tons of cacao, almost 5% of
Vietnam’s national production.
Technical and financial support : 201 sourcing trips to
25 cacao fermenters in one year. From 2016-2017, we spent
$5,400 on facility improvements for farmers.
Environmental sustainability through agroforestry :
4000 cacao seedlings planted in 2015 with our partners in
an agroforestry project in Lam Dong. 5000 more seedlings
planted in 2017, for a total of 9 genetic varieties.
Employee Health : Marou purchased a company-wide
health insurance plan.
Employee training and gender policies : Marou
invests in employees’ development, offering English classes,
teaching history of Chocolate. 88% of our management team
is female.
Sustainability of projects, going beyond CSR
We want to make chocolate with Vietnamese cacao for
decades to come. That means paying our farmers and
employees well, encouraging their growth, and maintaining
the health of our ecosystem. 18% of Vietnam’s GDP is from
Agriculture. We see chocolate as a way to raise the reputation
of Vietnam’s food production both locally and overseas.
Marou is founded on the well-being of its cacao farmers,
employees, and the environment. We can only make fine
quality Vietnamese chocolate if the cacao was treated with
care by all the hands it passed through.From its cultivation
on the farm, to fermentation, roasting and grinding, to being
made into fine pastries and served in our cafe.
Credits: Samuel Maruta, Founder & Chairman, Marou Chocolate,
samuel@marouchocolate.com
21.
PART 4: CASE STUDIES
L’Oréal
Number of employees in Vietnam : 240
Business sector : Beauty/FMCG
Vision : Our ambition is to bring the best of beauty products to all Vietnamese
consumers and build a sustainable growth both responsible and united.
CSR approach and goals
Our CSR program aims at creating jobs for the
underprivileged, especially women through our
beauty professional training program. It is meant
to enable women to take the lead in their lives by being
independent financially and socially.
Launched in Vietnam in 2009, Beauty For A Better Life
program has significantly changed the lives of thousands
of young women since. L’Oreal has created an intensive
hairdressers training program that spans 17 weeks with
6 months industry paid internship, enabling 100%
participants to get a job right after. We partnered
with more than 15 international and local NGOs/
organizations to deliver the trainings. Program locations:
Hanoi, Ho Chi Minh, Vinh, Quang Binh, Can Tho, Hau Giang
and is scheduling to deploy in Thanh Hoa, Hai Duong and
central highlands.
Outcome and Impact of projects
•More than 2,000 jobs created for poor young women
and men (80% hairdressers and 20% salon owners) since
2009.
•Average income for our beneficiaries ranges from 5
million to 15 million/month, (initial income: 0 to 2,5
million VND)
•Significant increase in beneficiaries’ earning from 200 –
500%. Positive change with visible improvement of social
status.
•Vietnam’s initiative became worldwide since 2015,
deployed in 27 countries, creating jobs for more than
2,000,000 beneficiaries in 2017.
22.
Sustainability of projects, going beyond CSR
•From a single center in Ho Chi Minh city, the project
has expanded countrywide with 4 training centers in
Hanoi, Vinh, Quang Binh and Can Tho.
•In 2016, we launched the mobile training program
in rural areas of the Mekong Delta with Vietnam Red Cross
in Can Tho and another mobile training in mountainous
regions of the Quang Binh Province. The programs have
been proved to contribute significant change for women in
these regions and are projected to expand in the country.
•In order to create better access to job opportunities,
in 2018, a new beauty skill was added to our beauty
professional training – make-up artists. This new program
creates jobs for our beneficiaries in professional
makeup or working as beauty advisors in the cosmetics
industry. It will provide them with high quality standards
to leverage the beauty market in coming years.
Credits: Nguyen Ngoc Tuyet Trinh, Corporate Communication & Sustainable
Development Director, L’Oreal Vietnam, trinh.nguyenngoctuyet@loreal.com
PART 4: CASE STUDIES
Vinamilk
Number of employees in Vietnam : 6,600
Business sector : FMCG – Dairy Products
Vision : To become a world grade brand in food and beverage industry, where
people put all their trust in nutrient and health products.
CSR approach and goals
Being the leading dairy company in Vietnam,
Vinamilk continues to strive for the proud journey with
stable and sustainable development. Its achievements
are recognized by the values to stakeholders: sustainable
benefits for shareholders, high-quality products for
consumers, dynamic working environment for employees,
reliable partnerships, and its large contribution to the
community and Government. Vinamilk aims at bringing
the community the most valuable nutrition with all respect,
trust and responsibility.
Outcome and Impact of projects
•Providing top quality products: Vinamilk strives to
supply the best quality products to meet the increasing
nutritional needs of domestic and international consumers.
After 42 years of operation, we brought milk closer to
consumers and contributed to improving health and raising
the stature of the Vietnamese.
•Clean production, ‘green’ breeding: Vinamilk
focuses on effectively using green and renewable
energy in production and breeding. Most of Vinamilk’s
manufacturing plants have switched to biomass and natural
gas. Appplication of clean technologies, energy saving
initiatives and optimizing production capacity are our top
priorities. Solar energy system is one of important projects
that Vinamilk implements.
Operating units are built with proper waste treatment
systems to ensure compliance with environmental laws and
minimize impacts on the surroundings.
• Pioneering in organic farming: Vinamilk Organic
Farm Dalat is the first farm to achieve EU organic standard in
Vietnam. We aim to continue expanding this farming model.
Sustainability of projects, going beyond CSR
•Sustainable HR: Vinamilk has been selected as the most
preferred employer in Vietnam. It is a recognition of our
efforts in providing a safe and quality working environment
with attractive and competitive welfare and reward policies.
Our policies are set to assure freedom, fairness, transparency
and efficiency, creating a platform for talent development.
•Building a developed and civilized community:
in order to contribute to communities development, we
organized several programs with a 10-20 year roadmap:
Stand Tall Vietnam Milk Fund and School Milk Program,
A Million Trees for Vietnam Fund, Vinamilk’s programs of
health examination and nutrition consultation.
By purchasing raw milk from local farmers and developing
dairy farms, we actively support local economic development,
improving the farmers’ productivity and labor efficiency in
these areas
Credits: Ms. Ha Thi Dieu Thu, CSR Team member, Vinamilk
23.
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clemence.aron@ccifv.org
www.ccifv.org
clemence.aron@ccifv.org
clemence.aron@ccifv.org
www.ccifv.org
www.ccifv.org
www.ccifv.org
PART 5 : OUR NONPROFIT ORGANIZATIONS NETWORK
The private sector has a role to play to tackle the issues
of climate change, human and labor rights, well being
and good health of the population, access to quality
education in the country, etc. To deliver a greater impact,
multi stakeholder initiatives can help developing a
clarity of purpose. Many nonprofits organizations are
working towards SDGs (UN Sustainable Development
Goals) and partner with businesses to achieve these
goals together.
In order to implement a successful partnership, a
business and a nonprofit must align :
•Philanthropic goals : What will be the positive
impact on society and the environment
•Executive strategy : How they will achieve the
philanthropic goals together
•Business strategy : How it will be part of the global
strategy
•Business Competencies : What resources the
company can allocate
In the present directory we listed nonprofit organizations
operating in Vietnam working to achieve sustainable
development goals and looking for partners to create
a more inclusive and sustainable future.
CHILDREN & EDUCATION
Blue Dragon Children's Foundation
Sector Human Trafficking & Street Children
Location Ha Noi, Vietnam
Contact michael@bdcf.org bluedragon.org
Christina Noble Children’s Foundation
Sector Education, Healthcare, Community Development
Location Vietnam and Mongolia
Contact olivia.hearn@cncf.org
Website www.cncf.org
Center for Child Rights & Corporate Social
Responsibility (CCR CSR)
Sector Child rights, sustainability, youth development
Location Countrywide, Vietnam
Contact dzung.nguyen@ccrcsr.com
Website www.ccrcsr.com
Coup de Coup de Pouce Vietnam
Sector Ha Noi, Vietnam
Location Vietnam and Mongolia
Contact coupdepoucevietnam@gmail.com
Website coupdepoucevn.com
ChildFund Vietnam
Sector Community Development Programs
Location Northern provinces, Vietnam
Contact liennb@childfund.org.vn
Website www.childfund.org.vn
Enfance Partenariat Vietnam
Sector Health Education and improvment of living
conditions.
Location France & Ha Noi, Vietnam
Contact coupdepoucevietnam@gmail.com
Website www.epvn.org
25.
Enfants d’Asie
Sector Children
Location France & Ha Noi, Vietnam
Contact coordo.vietnam@enfantsdasie.com
Website enfantsdasie.com
Poussières de Vie
Sector Vocational training, healthcare
Location Ho Chi Minh City, Vietnam
Contact pdesir@poussieresdevie.org
Website poussieresdevie.org
Les Enfants Du Dragon
Sector Children
Location Ho Chi Minh City, Vietnam
Contact coupdepoucevietnam@gmail.com
Website www.lesenfantsdudragon.com
Saigon Children’s Charity CIO
Sector Education
Location Ho Chi Minh City, Vietnam
Contact angelique@saigonchildren.com
Website www.saigonchildren.com
Maison Chance
Sector Children and education
Location Ho Chi Minh City, Vietnam
Contact vietnam@maison-chance.org
Website www.maison-chance.org
School on the Boat
Sector Education
Location Ha Noi, Vietnam
Contact int.coordinators@schoolontheboat.fr
Website www.schoolontheboat.fr
Mère-Isabelle Urgence Humanitaire au Vietnam
Sector humanitarian sector
Location Neuilly Sur Seine, France
Contact mauricebenoit@sfr.fr
Website www.mere-isabelle.fr
Solidarités Jeunesses Vietnam
Sector Education, environment, construction and
renovation
Location Ha Noi, Vietnam
Contact phuc@sjvietnam.org
Website www.sjvietnam.org
Planete Enfants & Developpement
Sector Child protection
Location Countrywide, Vietnam
Contact ietnam.administration@planete-eed.org
Website www.planete-eed.org
26.
World Vision International in Vietnam
Sector Health and Nutrition, Livelihoods, Child
Protection, Humanitarian and Emergency Affairs
Location Countrywide, Vietnam
Contact Dan_Mtonga@wvi.org
Website www.wvi.org/vietnam
XUÂN
Sector Education
Location Vietnam, Benin & France
Contact contact@assoxuan.org
Website www.assoxuan.fr/en
AGRISUD INTERNATIONAL
Sector Fighting poverty through entrepreneurship
Location Sapa & Lao Cai, Vietnam
Contact egourdol@agrisud.org
Website http://www.agrisud.org/en
COMMUNITY DEVELOPMENT
France Volontaires
Sector Volunteers management
Location Vietnam and Laos
Contact lan.nguyen@france-volontaires.org
Website www.france-volontaires.org
LIN Center for Community Development
Sector Community Development
Location Ho Chi Minh city and Southern provinces,
Vietnam
Contact kelly.vo@linvn.org
Website www.linvn.org
ECONOMIC DEVELOPMENT
1001fontaines Vietnam
Sector Access to safe drinking water
Location Mekong Delta & Ho Chi Minh City, Vietnam
Contact romain.joly@1001fontaines.com
Website 1001fontaines.com
Action on Poverty in Vietnam
Sector Sustainable Livelihoods, Good governance,
Public Health, Climate Change Adaptation
Location Countrywide, Vietnam
Contact admin@actiononpoverty.org.vn
Website actiononpoverty.org.vn
AGRONOMES & VETERINAIRES SANS FRONTIERES
Sector Rural development
Location Countrywide, Vietnam
Contact phong.dk@avsf.org
Website www.avsf.org
Alliance Anti Trafic
Sector Poverty, inequalities
Location Countrywide, Vietnam
Contact vnaction@allianceantitrafic.org
Website www.allianceantitrafic.org
Amis France Vietnam
Sector Charity
Location Ha Noi, Vietnam
Contact yennp@amisfrancevietnam.org
Website www.amisfrancevietnam.org
BATIK International
Sector Women’s rights, socio-economic inclusion
Location Ha Noi, Vietnam
Contact Julienguillaume@batik-international.org
Website www.batik-international.org
27.
Côtes d’Armor Viêt Nam
Sector Education, Sustainable development, Health
Location Côtes d’Armor, France
Contact jacques.bourgain@armor-vietnam.com
Website www.armor-vietnam.com
Bright Solutions Vietnam
Sector Vocational training, manufacturing handcrafts
Location Ho Chi Minh City, Vietnam
Contact contact@brightsolutionsvietnam.com
Website www.brightsolutionsvietnam.com
GRET
Sector Poverty, inequalities
Location Ha Noi, Vietnam
Contact dieptran.vietnam@gret.org
Website www.gret.org
Energies Sans Frontières
Sector Acces to water ancd energy
Location Ho Chi Minh City, Vietnam
Contact michel.munoz12@orange.fr
Website www.energies-sans-frontieres.org
La Goutte d’eau Nîmes Vietnam
Sector Help to family in social and health Action
Location Nîmes, France
Contact danygouttedeau@gmail.com
Website associationgouttedeau.e-monsite.com
Institut Européen de Coopération et de
Développement (IECD)
Sector Education, Vocational training, Support to micro
enterprises
Location Ho Chi Minh City, Vietnam
Contact ttv.hardiville@iecd.org
Website www.iecd.org/en/
Mekong Plus
Sector Economic-social-human development
Location Vietnam & Cambodia
Contact bernard.kervyn@mekongplus.org
Website www.mekongplus.org
EDUCATION & TRAINING
Asian Institute of Technology in Vietnam
Sector Higher education, Sustainable development
Location Countrywide, Vietnam
Contact hoa@aitcv.ac.vn
Website aitvn.asia/
28.
Knowmads Hanoi
Sector Well being and Education
Location Ha Noi, Vietnam
Contact linhpham@knowmads.vn
Website knowmads.vn
Life Project 4 Youth Foundation Inc.
Sector Professional Training for Young Vulnerable Adults
Location Ha Noi & Ho Chi Minh City, Vietnam
Contact roxane.durand@lp4y.org
Website www.lp4y.org
Passerelles numériques Vietnam
Sector IT, Education
Location Da Nang, Vietnam
Contact trang.vo@passerellesnumeriques.org
Website www.passerellesnumeriques.org/en/
Grow Green Vietnam
Sector Environment/Sustainability
Location Ho Chi Minh City, Vietnam
Contact growgreenvietnam@gmail.com
Website www.growgreenvietnam.com
ENVIRONMENT
Center for Creativity and Sustainability Study and
Consultancy
Sector Sustainable Consumption and Production; Climate
change; Renewable Energy; Sustainable Agriculture
Location Ha Noi, Vietnam
Contact long.nh@ccspin.org
Website ccspin.org/index.php/en
Change Vietnam
Sector Environment
Location Ho Chi Minh City, Vietnam
Contact yaochen@changevn.org
Website www.changevn.org
Development Workshop France
Sector Disaster risk reduction, safe housing & safe
construction
Location Hue, Vietnam
Contact guillaume.chantry@dwf.org
Website www.dwf.org
Enda Vietnam
Sector Community-based solid waste system
management
Location Ho Chi Minh City, Vietnam
Contact linh.nth@endavn.org.vn
Website www.endavn.org.vn
Grow Your Life - Social Permaculture
Sector Organic Agriculture
Location Hoi An & Quang Nam, Vietnam
Contact permaculturewalkabout@gmail.com
Keep Vietnam Clean and Green
Sector Anti-littering via Children education & Public
awareness programs
Location Countrywide, Vietnam
Contact tue@vietnamsachvaxanh.org
Website vietnamsachvaxanh.org
Rencontres du Vienam
Sector Science and Education
Location Qui Nhon, Vietnam
Contact Tran Thanh Van
Website rencontresduvietnam.org/
Rikolto
Sector Sustainable Food Systems
Location Ha Noi, Vietnam
Contact minh.thai@rikolto.org / vietnam@rikolto.org
Website www.rikolto.org/vietnam
29.
. INDIVIDUALS
WWF-Viet Nam
Sector Wildlife Conservation
Location Ha Noi, Vietnam
Contact van.nguyendaongoc@wwfgreatermekong.org
Website vietnam.panda.org
Zero Waste Saigon
Sector Environment
Location Ho Chi Minh City, Vietnam
Contact julia@zerowastesaigon.com
Website www.zerowastesaigon.com
SOCIAL
RESPONSIBILITY
PLATFOR
PLATFORM
ccifv.openteam.com
INDIVIDUALS
NONPROFITS
BUSINESSES
Gather around meaningful projects
based on shared values
and join forces for positive impact!
CIVIL
SOCIETY
HEALTHCARE
Association Franco-Vietnamienne de Médecine
d’Urgence et Réanimation
Sector Healthcare
Location France & Vietnam
Contact afravietmur@gmail.com
Website blog.afravietmur.com
Médecins du Monde
Sector Healthcare
Location Ha Noi, Vietnam
Contact genco.vietnam@medecinsdumonde.net
Website www.medecinsdumonde.org
Interested in finding out more about their
projects and getting in touch?
Most of these organizations are
listed on CCIFV Social Responsibility
Platform:
ccifv.openteam.co
30.
CORPORATE
WORLD
Find the right partner
based on your needs!
csr@ccifv.org
With the support of: