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Business plan on
Clinivex Prosthetic
Muhammad MarufIbneWali (MfW)
Lecturer, School of Business & Economics
North South University
COURSE: MGT 368
SECTION: 01
Prepared by
ImtiajSelimNahid
ImtiazArshad
Syed Tausif Ahmed
ShangedaMakhnoon
Masum Mia
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132 1817 630
141 0663 630
133 0301 030
131 1101 630
151 2125 030
Letter of Transmittal
Dated: 18th December 2018
Muhammad Maruf-IbneWali (MfW)
Department of Management
School of Business & Economics
North South University
Subject: Application for permission to write a group report on our business
“CLINIVEX PROSTHETIC"
Dear Sir,
We are pleased to inform you that we feel highly delighted with the opportunity to submit a
project on our business “Clinivex Prosthetic”.
We humbly beg to ask for your kind permission to please allow us to work on the project
where we are strictly going to follow the contents learnt in MGT 368.
The entire duration of the project had been greatly helpful and has been an incredibly
beneficial learning experience for us.
We earnestly hope that you will be pleased to go through our report.
Yours Sincerely,
ImtiajSelimNahid
ShangedaMakhnoon
Syed Tausif Ahmed
ImtiazArshad
Masum Mia
2|Page
Acknowledgement
We would first like to thank the Almighty Allah for His support and guidance throughout
because of which we could successfully complete the project.
We hereby express our sincere gratitude to our honorable faculty member and course
instructor Mr. Muhammad MarufIbneWali (MfW) for his constant support and helpfulness
that enabled us to work on a project as such.
On behalf of all the group members, I would also like to express my gratitude to all our
family members who made it a point to stand by us throughout the semester.
Last but not the least, each and every group member have given equal effort in the project
and have given the shape to the project as it is now.
3|Page
Table of Contents
SL
Topics
Page no
01
Introduction
06
02
BMC Model
09
03
Mission Vision
19
04
Back Ground Of Entrepreneur
22
05
Marketing Plan
23
06
Distribution Plan
26
07
Production Plan
29
08
Operational Plan
36
09
Organizational Plan
37
10
Human Resource Management
39
11
Flow Of Order For Goods And Service
45
12
Equipment
46
13
Risk Management
47
14
Financial Plan
52
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15
Appendix
5|Page
68
Executive Summary
The purpose of this report is to provide all the related information about a startup, we are
trying to start. We are making prosthetic for the handicap people. Here we have shown
all the activities and cost which was needed for making the product and launched our
product. It was a group project and there were five members, now all of us working on it.
First, we developed our algorithm and then we will conduct a market research. Then we
will contract with our suppliers. Then we will rent an office space where all the activities
regarding the storing of the product will take place. All the members will be involved in
various departments. Then we decided that our product will be sold directly from the
office. Our targeted segments are handicap and disable people. The media used for
advertisement are mainly corporate marketing along with the tools such as sponsorship,
e-mail and Face book. The Face book page will also be used for selling products and
customer service enhancement. The pricing method we are going to follow is market
development as we are a new company and there are very few other companies in the
market who are selling similar products. We will also provide delivery service to our
customers. This is the overview of the business. Information regarding the costs and
other activities is provided in details in the report.
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Introduction
Prosthetic is Adjusting a fake body parts for example an appendage, a heart, or a bosom embed and
furthermore replaces a missing body part which might be lost through injury, malady inborn
conditions. Prosthetic life structures bolsters 3D missing parts that individual living effectively.
1. (A) Name of the Business:
The name of the business is “Clinivex Prosthetic.”
1. The nature of our Business:Clinivex Prosthetic is one of the authorization services in the medical
Industry for handicap people. This service product will be something new in Bangladesh. This will be
a great opportunity for our country handicap people to make them active. In our new business plan
is to producing artificial hand, leg, teeth of human body initially help this suffering people. After
accomplishing this project plan then we have plan to move on in a wide position like artificial organ
for human and animal. Firstly, the company is focusing on Business to Business (B2B) operation and
business to consumer (B2C) and targeting mostly to the hospitals. The aim ofClinivexProsthetic is to
reduce cost of prosthetic in Bangladesh and make it available in everywhere and in future we will
export our product in abroad.
1. (B) Name and Address of the principal
Name
Address
Phone
e-mail
ImtiazArshad
House1,road2,bl
ock-f,Rampora
01747088550
[email protected]
Syed Tausif Ahmed
House1,road3,bl
ock-e,Rampora.
01766934827
[email protected]
Masum Mia
Duptara1460,road1,Nara
yangange.
01780080908
[email protected]
ShangedaMakhnoon
Road1,Dhaka
cantonment.
01732763818
[email protected]
ImtiajSelimNahid
2/8
B#D, 01684017162
Lalmatia , Dhaka
1207
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[email protected]
2. Statement of the financing needed:
To begin this business named ClinivexProsthetic, we will require a specific measure of capital, for
buying materials and resources. We each accomplice will similarly contribute BDT.30 lakh to activity
to maintain the business. Yet we are hoping that their will some lack of capital in our business. This
obligation will cover office space, production line gear, beginning supplies, promoting cost and
others cost. As a startup, the organization will set aside opportunity to acquaint with the market. We
emphatically trust our-self that, we can possibly get prevail inside a not very many occasions.
Name
Amount
Total investment
BDT. 25000000
Each partners Contribution
BDT. 30,00000
Company own investment
BDT.1,50,00,000
Bank Loan
BDT. 50,00,000
External Investment Needed
BDT. 50,00,000
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Statement of confidentiality off report:
Every information data and material in this strategy for success are entirely classified and touchy. All
that data will give the individuals who will keep such data secretly. This archive is just utilization of
some approved individuals who are identified with ClinivexProsthetic. That information will be
extremely private and not shared to outsiders without educating. On the off chance that, any
representative abuses any of the principles and conditions, lawful advance will be taken against the
faulted individual whoever did this.
1) .ImtiajSelimNahid
2) .Masum Mia
3) .ImtiazArshad
4) .Syed Tausif Ahmed
5) .ShangedaMakhnoon
9|Page
BMC Model
Key Partners
Key Activities
Value
Proposition

Suppliers:Creation of
Netherlands
items:

, China etc.
Artificial
 Touch
hand

Artificial
Bionics:
provides
leg
world
 Promotional
leading
activity
prosthetics,  Provide
provide
knowledge
technology
about
and
prosthetic
Key Resources
supporting
design.
 Hospitals:
Square
Hospitals
 Software
and App:  Capital Link Cord
 Labor







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Land
3rd parties
Raw materials
Technical
support team
Physical office
Prosthetic
related device




Affordable
Individual
customizati
on of design
A tool that
will help
our
customer to
live a happy
a life
Customer Relationship






Call of support
creator
Device
maintenance
program
Training program
warranty
Channels






B2B:
Hospitals, Trauma
center
Retailers
Promotional and
Awareness: TV
and Internet
advertisements and
programs.
B2C: Delivery: our
product will fill
them as a real part
of their body
Customer
Segmentation





Domestic
Hospital
Trauma
Centre
Old Age
Homes
Cost Structure
Revenue Stream
(For the year 2019)
(For the year 2018)
 Office rent (yearly) :
3,60,000BDT
 Factory rent (yearly) :
8,40,000BDT
 Maintenance (yearly) : 50,000BDT
 Machineries (once): 70,00,000BDT
 Artificial half leg (yearly): 8,25,000 BDT
 Artificial full(yearly):
9,00,000 BDT
 Artificial half hand(yearly): 7,65,000 BDT
 Artificial full hand(yearly): 7,20,000 BDT
 3D Printers (yearly) : 3,50,000BDT
(yearly basis)
 Artificial half leg
 Artificial full leg
 Artificial half hand
 Artificial full hand
In 2018 year 4 products average revenue
Is BDT 14,505,000
Key Partners:
Touch Bionics, Link Cords, Square Hospitals are our key partners. Our prosthetics
technology supplier will be Touch Bionics. They are the best leading companies in
prosthetics. Square hospitals will be our mass promoting partner by referring our products to
their disable or handicapped patients. For the synchronizations between our products and the
user with built in app our partner Link Cord will contribute their software support.
Key activities:
Our key activities will be centered on, giving the best prosthetic products with certain
packages. Packages refers to discounts, offers etc. that may come with our products. Another
main activity for us will be to spread knowledge about prosthetic in mass scale.
Value Proposition:
We will provide utmost care to each individual patient’s needs and what can be done to make
them able to live life at its best. We will make sure give customers their old life back when
they had all their limbs or give them new life where they will have the limbs that, they did
not have before.We will make our products affordable enough for most economic range of
customers.
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Key Resources:
Our key resources are Raw materials, processing machines, hardware assemble, technical
support team. With the mixture of all these resources we finally make our finish product.
Customer relationship:
We will aim to build a very strong customer relationship through several approaches. We will
provide a call support center and a customer service center. It will be open 24/7 to provide
care for our customers. We will also ensure a training system for our customers so that they
can learn the procedures practically. We will provide medical help for our customer along
with necessary management for any mishaps with our products. We will ensure the best
customer satisfaction that is possible.
Channels:
Our distribution channel will be our outlets, Hospitals, Trauma centers etc. we will do
promotional events as well as educational or cognitive events on TV and internet. We will
also hold small campaigns on key points of each city of Bangladesh to promote our product
farther.
Customer segment:
Our target market includes the handicapped patients inside Bangladesh alongside the patients
in the neighboring country. Our products age restrictions will be from age of 10 to 60 years
old. Our main retail center will be the hospitals, trauma centers, and old homes. This
segmentation will be common for our international market.
Revenue streams:
Our revenue will be generated from the sale of prosthetics, service charge, contract renewal
revenue, subsidiary service revenue. There will be 4 types for of products, half leg, half hand, full
leg, full hand. These types will vary the prices.
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Half hand
20000 BDT
Half leg
15000BDT
Full hand
30000 BDT
Full leg
20000 BDT
Our service charge will depend on the type of services our customers will be availing.
Services charges will be kept as low as possible.
2.B) Cost Structure:
Our products will cost differently for different augmentations. Our starting price
ratings will be:
Half hand
3000BDT
Full hand
4000BDT
Half leg
2500BDT
Full leg
3000BDT
2.B) Social Goal:
Our product will have a very positive effect in social effect as our product is sure to create aa
lot of change in the society to better. Our social goals are:





Remove the stereotypical thinking that handicapped people are burden.

Increase high life expectancy of society by
making all the handicapped
people able to move like a normal people.
Improve the society by removing the disability of the people to contribute 
to society due to incapability or limited capability due to having disability.
2.D) Sustainability:
Our product is sure to provide us with good sustainability. The process through which our
product will make our business sustainable is given below:





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Large amount of people in our society
are handicapped so the number of
potential customer is not a problem.
Since the income level of our society has increased
 it will be possible for
most of the disabled people to buy our product.
The price is not that high and our service quality will definitely
 be able
meet the customers demand and will attract more customers.
2.E) Eco Friendly:
Our products eco friendliness will be it’s another strong point. They are:





Our products will be made with non-polluting material.

We will also make our products in many parts making the rest of its
parts useable when certain parts get damaged or destroyed it will also
make us able to reduce whatever little pollution occurs when creating a

part.
We will also have a process where the old parts which are given back
by a customer and use that productfor the next customer
with his

consent which will also reduce the production of extra.
2.E) Ethical Issue:
Our company will of course emphasize on ethics while giving service. They are:







We will make sure for all our employee to follow the ethical
code of
conduct in the office and keep the office environment clean.
All customer will be treated equally and ethically.

Have customer’s full knowledge and consent before using old parts.
No kind of faulty service will be given. They are:


o Give faulty equipment’s.
o Give false reports to even though the patient is not suitable for
the prosthetics
These ethics will be followed to the point and whoever breaks
them will receive punishment from the authority.
We will have issued all the necessary licenses for our company. Any unethical behavior
found in our company by any of our employee will be dealt with strictness. We wish not only
do business but also gain the trust of our customers.
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3. Business environment analysis:
3. A) Future outlook and trends
Clinivex Inc. Prosthetic is an artificial and robotic organ manufacturing company. Our
products and service are targeted towards B2B and B2C market. We realize that the demand
is far bigger in the market at this moment and supply is not up to the mark. There are an
estimated 16 million people with disabilities in Bangladesh, or 10% of the country's
population. In 2004, the prevalence of disability was about 6% among those below the age of
18 and about 14% among those above that age. The demand for our product will be increased
in future if we can provide better service and better quality product with minimum cost
possible. (https://en.wikipedia.org/wiki/Disability_in_Bangladesh). We believe Clinivex Inc.
Prosthetic will reach maturity stage of the industry life cycle within a very short time and we
will be able to take the market with promotion and distribution.
Artificial arms or robotic arms have become much more familiar in past few years. Though
the demand of our product is high but the customers are not getting the quality of product as
they deserve. Prosthetics industry has developed significantly and it has created a remarkable
change in handicap people. If we can show that one company can fulfill their necessity within
their price range is very much good for Clinivex Inc. Prosthetic. Covering up a large market
shear will be very easy. The next step of our plan would be increasing our offered product
line and provide different type of after sale service
(https://en.wikipedia.org/wiki/Disability_in_Bangladesh)
3. B) PESTLE analysis
Political: In recent years the political condition of Bangladesh was stable and now a days our
election is coming up and the government can change that can be not good for our business.
This time running a new business will not be that much easy.
Economical: Our economy is now one of the most emerging economy. Now the growth rate
GDP is sustainable that is very good for any kind of business. Prosthetic business in our
country will look for B2B market. Because the entire product we sell are highly personalized
and as a local company Our Company will need to have a good distribution channel.
15 | P a g e
GDP growth rate of Bangladesh
Social: The people of our country is now more aware now the people of our country think
about how our life can get better than it used to be. If the people of our country see that
something is worth their money they will send the money. But that have to ensure the product
quality.
Technological: Our target hospitals all of them are now much more aware about new
technology. If we can give those hospitals a proper solution of prosthetic with technologically
advanced product to them they will receive our product and our target customers will be
benefited also.
Legal: In order to operate the business, the ClinivexInc. Prosthetic will need to have some
documents and trade license. The raw materials that we will import as finished good from
abroad and we will sell in the country is legal in Bangladesh.
Environmental: One of the features of the company is we can produce prosthetic without
harming the environment. This company is purely an environment friendly company. We will
be using such kinds of materials which will be not hampering to the environment.
3. C) Porters five factors
Competitive Rivalry: This factor deals with how much competitor are available in the
market. The way of pricing and other major factors we have to determine according to this
factor. Clinivex Inc. business is kind of Oligopoly market there are some competitors but the
amount is not much and the demands are big that means lots of buyers. The existing market
16 | P a g e
price is high. If we can give a moderate price we can have a decent amount of profit. There is
a big company BRAC but we are hopeful that we will able to differentiate our products with
better quality and user-friendliness.
Threat of new Entrants: In present scenario of our country and due to entry barrier and exit
barrier, there is low threat of new entrants. Though there are very few direct competitors in
our country but in international market there are so many Companies like touch bionics,
Grace Prosthetic Fabrication they are the biggest competitors of us as they have huge
resources and supply chain. But as we are the first company to take this initiative in
Bangladesh, so we have to take a competitive advantage over new entrants. We also have the
first mover advantage and we may enjoy economies of scale. But if we want to maintain our
first mover advantage we have to make sure the quality is good and we do have something
that cannot be copied or it is not that much easy.
Threat of Substitutes: There is no direct alternative of our product till now, as we are using
latest kind of technology. There is not any kind of direct substitution in our country or in rest
of the world. We can say that is a positive point for us.
Bargaining Power of Suppliers: Our main raw material is wood, plastic, still and some
other materials. We are hoping to get our supply from India, China and Netherland as we are
imputing so the bargaining power will be low and their burning power will be high.
Bargaining Power of Customers: As we are the beginner of this service provider in our
country but in international context the bargaining power of the customer is very low. It is all
about providing services and for the very first time it is introducing in our market so there
might be some challenges as well though we do not have any existing competitor. There is no
company we can see or follow It can be either breaking or making kind of thing
17 | P a g e
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Manage closely: Those are the general population with whom we have to keep up a
provision connection. They have high power and high enthusiasm for our business. In the
event that we confront any sort of issue or any trouble we will dependably require them. For
our organization distinctive healing centers and our workers are generally vital.
Keep informed: Those are the general populations who have less power in our business yet
have high enthusiasm for our business. On the off chance that those individuals are not very
much overseen, it may make inconvenience for our business. For our business they are our
speculators and Government individuals.
Keep satisfied: Those are the general populationwho has high power in our business and low
intrigue. We have to keep up a decent connection with them. For our business
representative's area of expertise and healing facilities, we have to keep fulfilled.
Monitored: Those are the general population who has low power and low enthusiasm for our
business. Be that as it may, we have to valance a decent association with them since they are
some way or another identified with our business. For our business they are our adjacent
individuals and our rivals. (https://shepherdsfinance.com/high return speculations/)
3. F) Industry and market forecasts
In this industry till there is not very many association in Bangladesh like Easy Life for
Bangladesh and Dynamic Limb focus. Despite the fact that there are prosthetic accessible
in our nation yet we will give something new and mechanically propelled like 3d Printed
prosthetic.
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The global market of prosthetic is increasing significantly. Each year 185000 people become
disable which means 300-500 every day. One out of every 200 people is amputation in
America. More than 16 million people in Bangladesh are disabling. So, there is a huge
market in prosthetics.
(https://www.nib.com.au/the-checkup/future-happenings/print-your-own-body-the-futureof-3d-prosthetics)
Mission and Vision
Mission: The mission of Clinivex Prosthetic Inc, is to provide or ensure viable, sustainable prosthetic
items products.
Vision: ClinivexProsthetic Inc. tries to rethink Prosthetic and Orthotic mind in this season of
contracting repayments and a developing human services scene in a way that will pressure
sympathetic, considerate, cutting edge, longitudinal administer to every person.
Three reasons sound appealing to you a career in Prosthetic will probably be a good fit.
You'll get an abnormal state of moment satisfaction.
You'll turn into a strategist.
You can without much of a stretch move into the field.
Product and Service
Products:
Clinivex Prosthetic Inc. Prosthetics will offer products and services both. We will first
produce product for our customers and then give services them about it’s using process.
We will be offering artificial leg for lower part of the leg or for full leg.
We will be offering artificial hand for lower part of the hand or for full hand.
We will provide light weight artificial leg and hand that people can use it easily and
comfortably.
We will also made customize products by customers own choices
and preferences.
We will be using light weight material that our customers can easily fix it with their body
and can easily move it and whenever they need they can remove it from their body.
20 | P a g e
Services:
There will be highly dedicated customer service center which will maintain its operation from
the head office in uttra (joshimuddin). Customer service assistance will provide 24/7 service to
solve all the queries of customers and also help them about using process of our product. Uttara
is near to our factory Gazipur and a official area so it will be easy for us to maintain service from
there. It is also a middle point of Dhaka city so we will be able to provide to in house customer
service in more efficient manner. We will also have an improvement center where customer will
share their experience or their demands regarding the experience. There will be also a doctor
that customer can get checkup their problem regularly. We will also provide video conferencing
service that if they need urgent we can give them service properly by video conferencing.
Overall, all our service will be well packed to enhance the customer experience regarding our
service.
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After sales services : we will provide our customer within one year of free services for the purchase
they make and when the i year of the service is completed customers will have to pay BDT 500 for
maintenances .according to our estimation the frequency of maintenances can be between 4-7 times a
year.
Size of Business
Our location for business will be at Uttara. It is a perfect place for doing business because different
type of people is there. It is a very crowd and well-known area where will be attracted by local
peoples and foreigners. Mainly our factory will be at Gazipur which is outside of the city so that city
will be safe form wastages. We will rent a flat which is totally new because we have very strong
budget and our business is new in this country so we will have new building. We will own this
business by the rent. I think this building and location is right for our business. Uttara is a big area and
number of people is also huge. For marketing it is a great opportunity. To start our office we need
furniture, office equipment, sample of our products etc. Some equipment will own by us and will be
used by rent. Most of the equipment will be owned.
22 | P a g e
Office Equipment
Office of ClinivexProsthetic Inc. will be located in Uttara (Joshimuddin). There will be discussion
rooms where all the entrepreneurs will have their discussion. We have five entrepreneurs who
will work in the management team by themselves. We have 10 local employees, 2 trainees, 2
doctors etc. In our leased office we will keep official desks, chair and tables, personal computers,
printers fully centralized air condition, internet connection, stationeries etc. Telephone for
customer service, waste box, dustbin, C.C tv camera for surveillance, oxygen cylinder and also
there will be free extinguisher for emergency fire out. All the equipment will be purchased from
shop and all the equipment cost will be bear by office.
Background of Entrepreneurs:
1. Syed Tausif Ahmed
Syed TausifAhmedis doing major in marketing and international business in a most reputed private
university which is North South University. He has completed his Higher Secondary School
Certificate from Ideal School and College in 2011 and Secondary School Certificate from City
College.
2. ImtiajSelimNahid
ImtiajSelimNahid is doing major in finance and accounting in North South University. He has
completed her Higher Secondary School Certificate from Dhaka College in 2012 and completed her
Secondary School Certificate from NoakhaliZilla Scholl in 2010. He has very well knowledge about
financing, cost and budget.
3. ShangedaMakhnoon
ShangedaMakhnoon is doing major in marketing in well-known private university which is North
South University. she has completed her higher secondary school certificate from ShaheedBir Uttamlt
Anwar Girl College in 2012 and completed secondary school certificate from Dhaka cant Girls public
School and College in 2010 she has very well knowledge about business because she has family
business and she is more efficient about sales and promotion.
4. ImtiazArshad
ImtiazArshad is doing major in finance and accounting in North South University. He has completed
his Higher Secondary School Certificate from Dinajpurgovt College in 2013 and completed his
Secondary School Certificate from DinajpurZilla School in 2011. He is very efficient in financing,
cost and budgeting.
5. Masum Mia
Masum Mia is doing major in accounting in north south university. he has completed his higher
secondary School certificate from Milestone School and College in 2014 and completed his secondary
School certificate from Narayangonj central High School and College in 2012.
23 | P a g e
Marketing plan
5. A) Customer Analysis
Our prosthetics technology and devices is mainly targeted for middle income groups. According to the
World Health Organization, Bangladesh, with its chaotic traffic and poor safety standards, has nearly
400,000 road accidents every year. In addition, many people have deformities or musculoskeletal
diseases, and they don’t get sufficient care. The demand for artificial limbs manufacturing facilities
are increasing and can be considered as a big opportunity for us meet the need of the people. We aim
to deliver prosthetics that changes people’s lives for the better and bring about a positive change to the
neglected disabled community in Bangladesh.
Our target customers are




Middle to upper middle class families

People involved in accidents that lost limbs.
5. B) Product and service description:
Clinivex Prosthetics is both a product and service. The product part of the offering consists of a
sturdy mechanical limb made from materials according to the personal tastes of our customer tool
that gets attached to the customer via a socket that uses a control mechanism to move the
artificial limb.
There are four types of prosthetics we offer:
Our Products
Below the knee
A prosthetic lower leg attached to an intact
upper leg.
Above the knee
A prosthetic lower and upper leg, including a
prosthetic knee.
Below the elbow
A prosthetic forearm.
Above the elbow
A prosthetic lower and upper arm, including a
prosthetic elbow.
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Prosthesis consists of a number of different parts. There's the prosthetic body parts, the socket or
screws (which connects or "interface" between the prosthetic limb and the patient's body), the
attachment mechanism, and the control system. Let's briefly look at these in turn.
The construction of prosthesis depends largely on the job it will have to do. Prosthetic legs are
substitutes for a major structural part of someone's body and have to bear their entire weight.
Typically, a prosthetic arm or leg is made from a strong and durable but lightweight material such as
carbon fiber, covered with foam padding for comfort or flesh-colored plastic. The weight of prosthetic
limbs is a very important factor. We don't notice how much our limbs weigh because they feel so
natural and seem to move themselves.
The comfort and effectiveness of prosthesis is largely dependent on how well it fits onto the
remaining part of the patient's own limb, which is called their residual limb. The connecting
part of prosthesis is called the socket and it's carefully molded around a plaster cast taken
from the residual limb. The fit of a socket has to be precise or the new limb may damage the
residual limb, causing discomfort or tissue damage or even making it impossible to wear the
prosthesis for a time. A patient's residual limb is likely to change shape and size over months
and years so new sockets will be needed from time to time. More precisely fitting sockets can
now be made by scanning a patient's residual limb with lasers and cutting-edge techniques
such as 3D printing are also now being used.
25 | P a g e
Our Service
A well-fitting prosthesis is usually connected to a residual limb by a suspension system
(which might be an elastic sleeve, a suction socket, or straps). A snug, secure fitting is vital
for comfort and ensures the limb can be properly controlled. Natural limbs are pulled back
and forth by muscles stimulated by our brains; in much the same way, the simplest functional
prostheses are operated by systems of cables that run through them, doing the job of the
muscles. We will provide our customer with the perfect fit they need for comfortable daily
activities.
26 | P a g e
5.C) Pricing
Price of the prosthesis will be very much dependent on the material used to make the end product,
weight and level of complexity. Purchasing the prosthesis covers all the benefits of the device along
with free maintenance and other necessary steps to ensure that the prosthesis performs properly. The
price of a prosthesis are given below.
ArtificialHalf Hand
20000
Artificial Full Hand
30000
Artificial Half Leg
15000
Artificial Full Leg
20000
The purchase fee will include installation charge and free maintenance service, and if unfortunately
any of our customers get any faulty device we will make sure to change the device for free.
After Sales Service
We will provide our customers with 1 year of free service for the purchase they make and
when the 1 year of the service is completed customers will have to pay 500 BDT for
maintenance. According to our estimation, the frequency of maintenance can be between 4-7
times a year.
5.D) Distribution Plan
We start our distribution process after manufacturing the prosthetic limbs and then we will
directly distribute the device to the end customers. A direct distribution channel is organized and
managed by the firm itself and we will do the same.
5. E) Advertising & promotion Plan
We will also make advertisements where our vision of changing the life of the disabled will
be highlighted. We will sponsor activities that include disabled people in events such as
picnics, tour to our facility and give them a detailed view of the process. We will also be
using the product placement strategy for promotion as people will see our products in movies,
we will show demonstration advertisements showing the use and how it helps the people. We
will engaging in a Free Prosthetics Week where very poor patients will be given free
prosthetics for free for better exposure.
27 | P a g e




Will use traditional mediums such as trade publications to advertise its products and
services.

Set up booths in medical related trade shows targeted to our b2b target market.

Sponsor activities for the disabled such as picnics and concerts.

Use advertisements to educate people about prosthetics.
We will use strategies that will help us attract our customers even more, they are described
below
Penetration Strategy: As our business involves a huge investment, we have to decide a
pricing model which will help us to achieve our target profit. We will be using “Penetration
strategy” to enter into the market. At first we will sell the products for a bit lower price than
our competitors. By doing this, we can capture the market as early as possible to retain our
customer segments for the long run. In the long run, after successfully penetrating the price in
the market, we can charge a bit more than before. It will be a successful way to put the name
of the company in our customers mind for cost effectiveness and best quality product.
Direct marketing: We can directly approach to some renowned hospitals to use and buy our
product. We can give them some samples of our product so that they can get to know how
good our products quality actual is.
Digital marketing: We will also use online marketing strategy through website and our Face
book page. For example, we can make our website and Face book page.
Personal selling: We will approach to the key contact person of the medical industry.
Maximum medical industries have a key contact person by whom they used to contact with
suppliers. So, we can give some incentives to those key contact person so that they can do
positive word of mouth and help us to reach those customers.
Traditional Media: We will promote our product through traditional media like newspaper
(ProthomAlo, Ittefaq and The daily Star etc.), magazine and leaflet.
28 | P a g e
5. F) Customer service policy:
A good customer service is very important to keep the customers loyal to the company, also making
the switching cost high, and increase customers by achieving positive word of mouth. Our aim is to
create a new standard of customer service and we will make policies and train our employees
accordingly. We have to make our customers feel welcome and make them feel special, the trauma
they had gone through we want to reduce that from their mind and make them feel comfortable though
our service. In our business we have to maintain a good relationship with our customers.

First greet our customers in a courteous and professional manner when the customers ask for
help.


When customers tell about the problem; listen carefully to our customers’ problem or request
and take the necessary actions to assist them.


If there are any unexpected delays in service; keep our customers informed the reason of that
unexpected delays in service.


Inform our customers of the normal procedure of solving the problem and the expected time is
should take. When they can expect completion of the process and if any delays that may arise
in the process, proper reasoning has to be provided.




Respond to questions/requests as fast as possible during normal business hours.

Finish our encounters with our customers in a courteous and professional way and make sure
that they are satisfied with the service we provided.
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Production Plan / Service Delivery Model
Sourcing:
The sourcing of raw materials and part for the devices will be done internationally. In order
to reduce our cost, for expertise, and economics of scale the 3d printer itself will be sourced
from Singapore. The materials for 3d printing will be sourced from Ultimate as well. The
integration of software and training will be contacted to Limb Forge.
3D Printer:
The 3D printer will be sourced from an international source.
Ultimaker BV:
o Company Details:
Ultimaker is a famous 3d printer manufacturing company based in the
Netherlands. Their offices and assembly lines are also in the US, North-America,
Singapore. They make FDM 3D printers, develop 3D printing software, and sell
branded 3D printing materials. Their product line includes the Ultimaker S5
series, Ultimaker 3 series, Ultimaker 2+ series and Ultimaker Original+. These
products are used by industries such as automotive, architecture, healthcare,
education, and small scale manufacturing.
Office Address:
Ultimaker Asia Pacific
Office
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Level 10
55 Market Street
Singapore 048941
Email:
General inquiries and pre-sales support: [email protected]
Phone:
General inquiries and pre-sales support: +65 6521 3185
Website:
https://ultimaker.com/
6. A) 3D Printing facility and service center:
A facility will be set up for fabrication and finalization of the prosthetic devices. Materials that
will be needed during operations at the plant are given below:
•
Ultimaker 3
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•
TPU 95 (thermoplastic polyurethane) filament
•
PLA (polylactic acid) filament
32 | P a g e
Doctors
checks
patients or
Patient
arrivesProcess
hisprescription and
asks about
any preference
Engineer uses 3d
printer to make
Socket/s that will be
attached to bodyfor
the prosthetic limb
Patients
confirms the
design of the
prosthetics
and confirms
orders
Doctors gives
specification to
engineers
Engineers sends the
finished products in
storage
Engineers uses
3d printer to
make the
required
limb/saccording
to the
Process
ends
No
Doctors installs the
prosthetics to the
Any
complications
patient and check for
complications
Yes
Resend to engineers
for more
Customizations
Fig: Process Diagram
33 | P a g e
The description is given in the next page.
Step 1:
Customer walks into the sales office and consults a doctor. The doctor takes measurements
for the prosthesis and asks the customer for personal preferences in style, color and
functionality. The customer may also have a prescription from other doctors, so in that case
our doctor will ask for personal preferences.
Step 2:
The patient confirms the design for prosthesis and gives his consent.Then an appointment
will be made with the doctor to receive the prosthetics
Step 3:
Doctor sends the specifications to the head engineer. The head engineer then divides and
two separate orders to make the socket and the limb according to the specifications and
design given by the doctor.
Step 4:
The production of a prosthetics using 3d printing usually takes 12-16 hours. However, by
dividing the work, it is possible to speed up the production of a complete and functional
product within 5-7 hours depending on the complexity of the prosthetics. After production is
completed, the head engineer stores the product in the storage.
Step 5:
The patient comes back at the appointed time and the doctor attaches the socket and limb to
the patient and checks for any complications and asks the patient for his approval.
If there is no complication and the patient is happy with the prosthetics then the process is
completed.
If the patient is unhappy, then the prosthetics will be sent back to the factory and adjusted
appropriately. The patient will be given another appointed date and time. The prosthetics will
be again checked by the patient. After the patient is satisfied, the process will end..
6. B) Plant:
Our building structure will be divided into 4 areas. They are
1. Production area
34 | P a g e
2. Storage area
3. Staff area
4. Kitchen cum canteen for stuffs
6. C) Necessary Equipment:
To make the final device ready for use, we will require some necessary equipment. They
range from assembly gear to installation machines. The details of these necessary equipment
are:-
35 | P a g e

3D Printer -This equipment will be required to make the socket and limbs
from filaments at low cost and high speed.



PLA and TPU filament -Materials used by 3D printers in the production of
prosthetics.



LimbForge-LimbForge is a powerful software company for configuring and
manufacturing 3D printed prosthetics.


6. D) Suppliers and other Partners:
o LimbForge - As software and configuration partner
o Ultimaker BV – As an 3d printing device and materials sourcing partner
36 | P a g e
Operational plan
Description of company’s operation
The main motto of our business is to provide quality full prosthetics products to our
customers. Our main target customers are Middle to upper middle class families People
involved in accidents that lost limbs and different hospitals. We always try to provide
artificial half hand, artificial full hand, artificial half leg, and artificial full legin suitable price
range. Our prosthetic products design and price will be unique and affordable. Our goal is to
satisfy our clients with our products and want to spread our working skills all over the
Bangladesh. For this business we will open a website where people will get a clear idea about
the products and service they want. We also have an office in Dhaka and a factory in
Gazipur.We expect that our office and factory will be ready for set up the equipment by one
month. Then we will take further 10 days to get ready to startup our operation. This is how by
nearly 2 months of operation we expect that our product will be ready to launch. After
launching the product, we will have strict operational plan. Our operation hour from Saturday
to Thursday will be 9 am to 5 pm including a break of 1 hour from 1.00PM to 2.00PM.
Financing department will be handle through database management system. The total opening
hour for a whole month will be around 220 hours.
37 | P a g e
Organizational Plan
A Form of Ownership
Clinivex Inc. Prosthetics will be a partnership business according to the partnership act of
1932 by following this act the partners of Clinivex Inc. Prosthetic will have limited liability.
The amount of the liability will be determined by the equity investment amount. All the
partners will have saying in the regard of the business. But the main dictions will be taken by
the Chairman of the company. We are a partnership business but for now we are not planning
to turn our business into a corporation till now. A lawyer will be haired based on monthly
payment basis. The lawyer will draw the partnership deed and all the member will have to
abide by the rule of the contract.
Identification of partners or Principal shareholders
Clinivex Inc. Prosthetics is a partnership business and owners will be called board of
directors. The amount of profit will be equally distributed but if any of the partner who takes
the part of CEO will receive a separate amount for his/her jobs. Here given a chart to
represent amount of share and profit distribution of Clinivex Inc. Prosthetics.
Name
Designation
Ownership
Profit Percentage
percentage
ImtiazArshad
Chairman
12%
16.66%
Syed Tausif Ahmed
Board of director
12%
16.66%
ImtiazSelimNahid
Board of director
12%
16.66%
ShangedaMakhnoon
Board of director
12%
16.66%
Masum Mia
Board of director
12%
16.66%
Equity Investor
40%
16.66%
Total
100%
100%
Authority of Principal:
Chairman: The position of chairman
holds the highest
power of the organization.
ImtiazArshad is the Chairman of Clinivex Inc. Prosthetics Company. The chairman need to
38 | P a g e
console from all the board members and also he has to inform all the board members about
the transaction which is more than 600,000 Taka.
Board of Directors: All the board members have equal right for vote. All of them have to
attend the board meeting which will be organized by the chairman. All the board member has
to approve any transaction over 600,000 Taka.
Check Signing Authority: Chairman of Clinivex Inc. will operate a current account and the
CFO will operate the account on the behalf of the company. The CEO will have the right to
permit the checks until the limit of 100,000 and in case the amount is greater than the amount
of 100,000 Taka the chairman has to give sign. All the board member has to approve any
transaction over 600,000 Taka.
Role and Responsibility of Members Organization:
Chief Executive Officer (CEO): The CEO will be appointed by the board directors it is a
process of voting. The CEO can be appointed internally of externally. Any board member
(not the chairman) can apply for the post. The chairman will be allowed to give a vote in this
selection process. Weekly update taking from all top managers; formulating monthly
strategies; manage liaison between board of directors and company (in long term); managing
overall investments and resources; Looking through yearly reports and big data results will be
done by the CEO.
Chief Marketing Officer (CMO): CMO will basically deal with the marketing work he will
decide our marketing way, which method we are going to use for marketing, marketing team
selection managing major marketing stockholders and Update CEO in case of marketing
work how much demand there in the market.
Chief Financial Officer (CFO): The CFO will manage the financial part. The account that
the organization will operate will be handled by the CFO. All kind of bank transaction will be
dialed by the CFO.
Chief Technology Officer (CTO): The main job of CTO is operating the server system and
if the is a technical issue in the Equipment and other staffs he will resolve the issue or arrange
someone who can deal with the problem
39 | P a g e
Chief Production Officer (CPO): The main work of the chief production manager will be
make the subordinate managers are working properly and there is no problem regarding the
production presses
Human Resource Management
Organization chain of command
Bord of
Chairman
Cheif exiqutive
officer
chief markating
officer
Chief
technological
officer
Relationship
managers
Sales team
Cheif finantial
officer
Accounting
officers
Chif production
officer
Finantial
analists
Production
managers
Enginiors
Production
manager of leg
unit
Production
manager of
others
Production
manager of
hands unit
System
adminestator
Workers
Workers
Workers
Developers
40 | P a g e
directors
Key Employees:
Key employees are the employees who themselves fill up the top management position of an
organization. They are the person who make significant decision for company and provide
leadership to the employees who work under them. All those employees have unique
capability to increase the value of the organization.
Engineer and Part Time Doctor:
To make proper design of prosthetic we need an engineer who will design the prosthetic, and
a part time doctor to look after all those processes.
Relationship manager:
Each client will be assigned by a relationship manager. The job of the relationship manager is
to solve any issue with the client has and to make sure the client stays with our company and
give us more business and can increase our client list.
Assembly Manager:
We will train our employees on how to assemble the product and we will also ensure that the
quality of the finished product is up to the mark.
Quality control:
We will provide service to the customers, so customer support is one of the most important
things which we have to give the effort to ensure our product quality properly. Customer
support and assembly team will be looking after by the quality control team members.
Management Team Background:
The management team is one of the most essential part of every organization. The whole
business goal and objectives are identified by the management team members. For our
business we have selected our management team members from different organization and
from different sectors.
Chief Executive Officer (CEO):
AshiqurRahman will be a perfect for this position because of his experience with startups he
has initiated the launch of a lot of startups. MR. AshiqurRahman is currently the head of
digital services of Grameenphone; he is responsible for guiding innovation. AshiqurRahman's
body of work is
*Founder of "Home chef BD" a model of home cooking where anyone can sign up, share
recipe and cook for other people.
*Founder of "Foodiez" a network for restaurants and food lovers to connect.
*Digital services and innovation consultant for Grameenphone. There he projects led two
very successful programs
41 | P a g e
AshiqurRahman has a proven background in launching startups his experience, market
contact & information can be a great asset for our company.
Chief Financial Officer (CFO):
SahidulHaq has work experience in many sectors like in different Hospitals and Credit rating
and Banking. Mr. SahidulHaq's specialties are Business support and planning, finance, cost
controlling, financial analysis, Business development, market research and credit rating. He
was responsible for ROBI's operational plan and monitoring tracking of their organizational
performance. He has 11 years of experience working with multicultural cross functional team
to support in strategic and new business initiative. Few of his notable achievements are




In 2015 he was awarded the "Finance Star" by RobiAxiata Ltd

Certificate of appreciation by CEO and CCPO of RobiAxiata in 2014 for his
contribution in strategic projects.

Employee of the year in 2012 for Emerging group

In 2011 completed initial credit rating of IDLC Finance limited
With his experience in management, finance and operation he will fit perfectly for the job of
CFO.
Chief Technology Officer (CTO):
NazmusSaquibe has been in the IT industry for over 5 years and has been working in several
technology roles. He was the former CTO at Chorki.com (an e-commerce search engine).
Moreover, he worked as Senior Director at Dnet; PHP developer at Nazdaq Technologies;
and Software Engineer at Ebizzsol. He would be a great addition to the company and a legit
C suit manager to handle the Technology division.
HR Policies & Procedures:
In the initial stage the key HR policies that will be followed by Entrust Inc. Prosthetic are
Staff recruitment Procedure:
recruitment procedure of an organization a process of finding out and hiring new employees.
Entrust Inc. Prosthetic will be following those 10 steps for staff recruitment.



Identifying the need of recruitment

Making plan what we need
42 | P a g e













Requisition of recruitment letter

Approving of the letter

Advertisement for recruitment

Applicant screening

Offering of employment

Signing of non-disclosure agreement

Signing of no compete agreement
Probationary period of 90
Training and development
After the recruitment we will conduct training program for our employees. For latest and
advanced technology use we will approach foreign and local trainer. We will arrange both
form of training like.


On the job training

Off the job training
Leave Policy
Sick leave: Employees are allowed 14 days of paid sick leave within a year. Proper medical
documentation has to be submitted to avail this leave.
Casual leave: 10 days of casual leave with pay will be given to the employee each year these
holidays cannot be carried to the next year.
Maternity leave: Employees will be given 6 months of maternity leave 3 months prior to the
expected date of delivery and 3 months after the date of delivery.
Festival, Annual and Government holidays: Paid holidays will also be provided on every
public holiday’s dates.
43 | P a g e
Benefits
▪Festive Bonus: Employees will get a month salary as bonus twice a year
▪Compensation: Employees working with the product assembly will compensated for their
better quality of work greater number of output.
Termination
These reasons will lead to immediate employee termination








Falsification of information

Theft or misplacing company possessions

Sexual or the unlawful harassment

Possession of drugs or working under the influence of drugs

Unauthorized disclosure of business secrets

Unsatisfactory performance or conduct

Negligence of company property

Misuse of company funds
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Action Plan & Time
45 | P a g e
Flow of order for goods and Services
We provide both product and services to our customers. Our core objective is to sell
prosthetics products to our customers. We will follow the flow of orders for our every
products and services. At first the customer will come to our office and tell us their needs.
Then we will make our customers consult with our doctors. Our doctor will suggest the
patient the suitable products ranging from half hand, half leg, full hand full leg etc.
Begin
Customer
enters our
office
Consults with
our doctor
Choose the
product they
need
Doctor gives an
estimation of
cost
Does
customer
want it?
46 | P a g e
Our team starts
working on the
product
Yes
No
End
Customer
receive the
product after 7
days
Attaches the
product and END collect payment
Business location & requirements details:



Our factory will be situated at Boardghar, kalialoir, Gazipur

Our office will be at Address: House- 6, Road-9, Sector-6, Uttara, Dhaka 1230

We will lease the factory for 5 years and we will also have to give rent each
month.
Equipment
To make the final device ready for use, we will require some necessary equipment. They
range from assembly gear to installation machines. Following is the details of these necessary
equipment• 3D Printer
This equipment will be required make the socket and limbs from filaments at low cost and
high speed.
• PLA and TPU filament
Materials used by 3D printers in the production of prosthetics.
• LimbForge
LimbForge is a powerful software for configuring and manufacturing 3D printed prosthetics.
47 | P a g e
Technology Utilization:


For our factory labor and employee, we will use fingerprint attendance system.
We will always try to use advanced machineries to give the best products to our clients.
Risk Management Plan
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Open
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High
Medium
Red
Our business is unique in our
country. So, we do not have
any direct competitor but we
have indirect competitor.
These competitors are risk
for our business. This will
happened when customer will
mismatch our service with
normal available products.
It may
decrea
se our
deman
d in
the
marke
t.
Open
Low
Low
Green
We have different Operation
risk such as 3d printer crashes,
software crashes and
unavailability of raw materials
This
risk
might
lead to
fail to
conduc
t
busine
ss.
Failure
in
operati
on
lower
satisfa
ction.
Open
High
Low
Yellow
Employee might get injured.
This
will
directl
y
impact
on
operati
on. So,
impact
on
operati
on will
lead
custom
er
dissatis
faction
.
Open
High
Medium
Red
Natural Disasters are a big risk
for us. Specially, floods, heavy
rainfall, storms and draught.
Earthquake also a major issue.
Earth
can
destroy
us.
Heavy
rainfall
will
destroy
50 | P a g e
roads.
Which
lead
the
custom
er to
not
come.
Risk Response Strategy
Response Strategy
Contingency Plan
Mitigation
Making people more aware
about the benefits and low
cost of 3d printed prosthetics
Differentiating us from other
service and stay unique in the
market
Mitigation
We will have licensed
software and backup printers
Our head engineer will ensure
that the all equipment are
available in time and are
ready and perfect to play
Avoidance
We will pay health benefits.
There is not much safety
issue for the employees. Still
our medical department will
give free treatment for the
employee.
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Contingency
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Using all resources to
overcome the damages
We will train our employees
to mitigate our losses.
Moreover, we will build our
building strongly.
Financial plan
11.A) Assumptions:
As Clinivex prosthetic company producing or manufacturing prosthetic products in
Bangladesh .We think it have an enormous potential and higher revenue steam in coming
future. As we discussed earlier in this report ,we needed initial of approximately Taka
25000000 to start the business and execute it successfully. As we are five partners ,so we
are planning to give 3000000 Taka each .5000000 Taka come from bank loan and another
5000000 taka come from External investment capital firm at interest rate approximately
14% -15% for the next five (5) years .our assumption is to reach breakeven within 1.5 years
.our vast and versatile business plan will help us to generate money easily and fast.At the
beginning we start our business. we will start our all operational activities to manufacturing
prosthetic products. in the table we shows that the product items and per unit assumption
cost and sales.
Product
Cost Per Unites
Sales Per Unites
Artificial Half
Hand
3000
20000
Artificial Full
Hand
4000
30000
Artificial Half Leg
2000
15000
Artificial Full Leg
2500
20000
11.B) Sales Forecast:
Sales forecasting is the most important think ,is the process of estimating future sales .we
know that accurate sales forecasts enable companies to make informed business decision
and predict short term and long term performance. by the sales forecast we know predict
achievable sales revenue, efficiency allocate resources, plan for future growth. in this case
we shows our company sales forecast for 5 years . in this case we decide our product price
will be constant for forecasting five years, and we increase number of units or increase
production units.
53 | P a g e
Year 2018
Product name
Number of Unites
Per unit price
Annual Sales
1
Artificial Half
Hand
600
20000
12000000
2
Artificial Full
Hand
400
30000
12000000
3
Artificial Half Leg
600
15000
9000000
4
Artificial Full Leg
400
20000
8000000
5
Total
2,000
85000
41000000
Year 2019
Product name
Number of Unites
Per unit price
Annual Sales
1
Artificial Half
Hand
700
20000
14000000
2
Artificial Full
Hand
500
30000
15000000
3
Artificial Half Leg
700
15000
10500000
4
Artificial Full Leg
500
20000
10000000
5
Total
2400
85000
49500000
Year 2020
Product name
Number of Unites
Per unit price
Annual Sales
1
Artificial Half
Hand
800
20000
16000000
2
Artificial Full Hand
600
30000
18000000
3
Artificial Half Leg
800
15000
12000000
4
Artificial Full Leg
600
20000
12000000
5
Total
2800
85000
58000000
54 | P a g e
Year 2021
Product Name
Number of Unites
Per unit price
Annual Sales
1
Artificial Half
Hand
700
20000
14000000
2
Artificial Full Hand
900
30000
27000000
3
Artificial Half Leg
700
15000
10500000
4
Artificial Full Leg
900
20000
18000000
5
Total
3200
85000
69500000
Year 2022
Product Name
Number of Unites
Per unit price
Annual Sales
1
Artificial Half
Hand
1200
20000
24000000
2
Artificial Full
Hand
1000
30000
30000000
3
Artificial Half Leg
1200
15000
18000000
4
Artificial Full Leg
1000
20000
20000000
5
Total
4400
85000
92000000
11.C) Cost of Goods Sold:
Cost of goods sold is the accumulated total of all costs used to create a product or
services , which has been sold these costs fall into the general sub-categories of direct
labor ,materials and overlaid. in the table we shows our company all the year total
COGS. these cogs value these are all assuming value, and this cogs we calculation by
MS-Excel.
55 | P a g e
Number
Cost Of Goods
Sold
2018
2019
2020
2021
2022
1
Artificial Half Hand
18,00,000
2100000
2400000
2700000
3600000
2
Artificial Full Hand
1600000
2000000
2400000
2800000
4000000
3
Artificial Half Leg
1200000
1400000
1600000
1800000
2400000
4
Artificial Full Leg
1000000
1250000
1500000
1750000
2000000
5
Annual (COGS)
56,00,000
6750000
7900000
9050000
12000000
11.D ) Expenses:
An Expense consists of the economic costs a business incurs through its operation to even
revenue, business are allowed to write off tax - deductable expenses on their income tax
returns to lower their taxable income commonly business expenses included payment to
supplier ,employees wages and salary and etc. in this table we include 5 years foresting.
clinivex prosthetic expenses.
Expenses Item
2018
2019
2020
2021
2022
56,00,000
6750000
7900000
9050000
12000000
Utilities
12000
13000
14000
15000
16000
Office Rent
360000
360000
384000
384000
384000
Factory Rent
840000
840000
960000
960000
960000
Salary
8000000
8050000
8100000
8150000
8200000
Advertising
1200000
1300000
1400000
1500000
1600000
Electricity
720000
750000
780000
810000
840000
Depreciation
750000
750000
750000
750000
750000
Miscellaneous
60000
70000
80000
90000
100000
repair and
maintenance
50000
60000
70000
80000
90000
Promotion
200000
220000
240000
260000
280000
COGS
56 | P a g e
interest 15%
Total Annual Expanse
750000
750000
750000
750000
750000
1,85,42,000
19913000
21428000
22799000
25970000
11.E) Pro- Forma Income Statement:
Item
2018
2019
2020
2021
2022
Sales Revenue
41000000
49500000
58000000
69500000
92000000
COGS (-)
56,00,000
6750000
7900000
9050000
12000000
Grossprofit
3,54,00,000
42750000
50100000
60450000
80000000
Utilities
12000
13000
14000
15000
16000
Salary
8000000
8050000
8100000
8150000
8200000
office rent
360000
360000
384000
384000
384000
Advertising
1200000
1300000
1400000
1500000
1600000
Factory rent
840000
840000
960000
960000
960000
Promotion
200000
220000
240000
260000
280000
E- bill
720000
750000
780000
810000
840000
Depreciation
750000
750000
750000
750000
750000
Miscellaneous
60000
70000
80000
90000
100000
Repair and maintenance
50000
60000
70000
80000
90000
Total operating Expenses
12192000
12413000
12778000
12909000
13220000
EBIT
2,32,08,000
30337000
37322000
47541000
66780000
Tax 37.5% (-)
8703000
11376375
13995750
17827875
25042500
Operating and administrative
Expenses:
Net income after Tax
57 | P a g e
1,45,05,000
18960625
23326250 29713125
41737500
Operating Cash Flow:
EBIT
2,32,08,000
30337000
37322000
47541000
66780000
Depreciation (+)
750000
750000
750000
750000
750000
Tax (-)
8703000
11376375
13995750
17827875
25042500
OCF
1,52,55,000
19710625
24076250
30463125
42487500
58 | P a g e
11.F) Pro- Forma Balance Sheet:
Column1
Column2
Column3
Column4
Column5
Column6
2018
2019
2020
2021
2022
Cash
1500000
2000000
2000000
3000000
3000000
Inventory
7000000
8400000
9800000
11200000
12600000
Total current Asset
8500000
10400000
11800000
14200000
15600000
Delivery Van
3000000
3000000
3000000
3000000
3000000
Office Equipment
1000000
1000000
1000000
1000000
1000000
Machineries
7000000
7000000
7000000
7000000
7000000
Total Long Term Asset
11000000
11000000
11000000
11000000
11000000
Total Asset
19500000
21400000
22800000
25200000
26600000
750000
1500000
2250000
3000000
3750000
Bank loan
5000000
5000000
5000000
5000000
5000000
Total Liabilities
5750000
6500000
7250000
8000000
8750000
OE
13750000
14900000
15550000
17200000
17850000
Total liabilities and OE
19500000
21400000
22800000
25200000
26600000
ASSET:
Long term asset:
Liabilities' and OE:
Short Term liabilities
Accumulated Depreciation
Long Term Liabilities:
*A/R is assumed to be 25% of sales.
*A/P is 50% of our raw materials.
59 | P a g e
11.G ) Cash Flow Projection.
Year
A/R
2018
10250000
2019
12375000
2020
14500000
2021
17375000
2022
23000000
2018
2019
2020
2021
2022
10250000
12375000
14500000
17375000
*we will receive the A/R in the beginning of the next year.
11. H) Source and Application of fund:
The sources of capital is the partners and also the bank that provides loan and external
capital for the business. The total required capital will be invested by the partners. The
application of funds will be multipurpose. The total money will be used for purchasing fixed
assets as well as managing expenses such as wages, salaries & advertisement.
Column1
Column2
Column3
Source Of Fund:
Principle Investment
BDT15000000
External Investment
5000000
Bank loan
5000000
Total investment
25000000
Application Of fund:
Factory rent advance
2000000
Office rent Advance
200000
60 | P a g e
Machineries
7000000
Purchase of Equipment:
Computers
(5*40000)
200000
CC-TV
(10*2000)
20000
Monitor
(2*10000)
20000
Total application of fund
9440000
11 I) Break-Even Analysis:
Break even analysis is one of the most useful cost accounting technique and the main
purpose of doing this analysis is to determine how many units are needed to sell to recover
the cost and start realizing profit .
Suppose, the projected units of product we will sell is 50 units and sell for 50 BDT. Cost per
unit is 20. So for break-even will occur when (50x20) taka = 1000 taka will be generated as a
revenue. As a result, the break-even will be (1000/50) = 20 unit
Year 2018
Total Unit
Sales
Cost
Break-even
point
Selling
Price
Break even
units
Artificial Half Hand
600
3000
1800000
20000
90
Artificial Full Hand
400
4000
1600000
30000
53.33333333
Artificial Half Leg
600
2000
1200000
15000
80
Artificial Full Leg
400
2500
1000000
20000
50
61 | P a g e
Year 2019
Total unit
sales
cost
BEP
s/p
BEP -P/U
Artificial Half Hand
700
3000
2100000
20000
105
Artificial Full Hand
500
4000
2000000
30000
66.66666667
Artificial Half Leg
700
2000
1400000
15000
93.33333333
Artificial Full Leg
500
2500
1250000
20000
62.5
Year 2020
TUS
COST
BEP
S/P
BEP-P/U
Artificial Half Hand
800
3000
2400000
20000
120
Artificial Full Hand
600
4000
2400000
30000
80
Artificial Half Leg
800
2000
1600000
15000
106.6666667
Artificial Full Leg
600
2500
1500000
20000
75
YEAR 2021
TUS
COST
BEP
S/P
BEP-P/U
Artificial Half Hand
700
3000
2100000
20000
105
Artificial Full Hand
900
4000
3600000
30000
120
Artificial Half Leg
700
2000
1400000
15000
93.33333333
Artificial Full Leg
900
2500
2250000
20000
112.5
YEAR 2022
TUS
COST
BEP
S/P
BEP-P/S
Artificial Half Hand
1200
3000
3600000
20000
180
Artificial Full Hand
1000
4000
4000000
30000
133.3333333
Artificial Half Leg
1200
2000
2400000
15000
160
Artificial Full Leg
1000
2500
2500000
20000
125
62 | P a g e
Pay Back Period projection :
Pay Back Period
Column1
Column2
Year
Clinivex Prosthetic
Column3
0
-25000000
1
1,52,55,000
-97,45,000
2
19710625
0
3
Pay Back
24076250 year
4
30463125
5
42487500
0.494403
1.494403
11 J) Ratio Analysis:
Performance determination of a company is one of the most important steps for showing
company’s progress. Ratio analysis helps a company to keep eyes on how efficiently the
company operates in the market and how effective the progress is
63 | P a g e
Current Ratio
YEARS
2018
2019
2020
2021
2022
C/A
8500000
10400000
11800000
14200000
15600000
C/L
750000
1500000
2250000
3000000
3750000
Current Ratio
11.33333333
6.933333333
5.244444444
4.733333333
4.16
Current ratio is a comparison of current assets to current liabilities, calculated by
dividing your current assets by your current liabilities. Potential creditors use the
current ratio to measure a company's liquidity or ability to pay off short-term debts.
Current Ratio
11.3333333
4.16
3
4.73333333
5.244444443
4
6.93333333
3
15
10
5
0
1
Inventory
turnover
Column1
Column2
Column3
Column4
Column5
Column6
Years
2018
2019
2020
2021
2022
0,8
0.8
0.81
0.81
0.95
The inventory turnover ratio is an efficiency ratio that shows how effectively inventory is
managed by comparing cost of goods sold with average inventory for a period. In other
words, it measures how many times a company sold its total average inventory dollar
amount during the year
64 | P a g e
Inventory Turnover2021 2022
2020
2019
0.95
0.81
0.81
0.8
2018
0
1
Column1
2
3
Column2
Column3
Column4
Column5
Column6
Year
2018
2019
2020
2021
2022
Interest
Coverage
22.48
30.45
38.23
46.2
72.04
Interest
Coverage
The interest coverage ratio is used to determine how easily a company can pay their
interest expenses on outstanding debt. The ratio is calculated by dividing a company's
earnings before interest and taxes (EBIT) by the company's interest expenses for the
same period.
Total Debt to
Equity
Year
2018
2019
2020
2021
2022
Total Debt to
Equity
0.42
0.44
0.47
0.47
0.49
65 | P a g e
The debt-to-equity ratio (D/E) is a financial ratio indicating the relative
proportion of shareholders' equity and debt used to finance a company's assets.
Closely related to leveraging, the ratio is also known as risk, gearing or leverage.
Column1
Column2
Column3
Column4
Column5
Column6
Year
2018
2019
2020
2021
2022
Return On
Investment
6.32
6.33
6.34
6.35
6.67
Return On
Investment
Return on Investment (ROI) is a performance measure, used to evaluate the efficiency of an
investment or compare the efficiency of a number of different investments. ROI measures
the amount of return on an investment, relative to the investment’s cost. To calculate ROI,
the benefit (or return) of an investment is divided by the cost of the investment. The result
is expressed as a percentage or a ratio.
Column1
Column2
Column3
Column4
Column5
Column6
Year
2018
2019
2020
2021
2022
Return On
Asset
0.54
0.67
0.79
0.86
1.27
Return On
Asset
Return on assets (ROA) is a financial ratio that shows the percentage of profit a company earns
in relation to its overall resources. It is commonly defined as net income divided by total assets.
Net income is derived from the income statement of the company and is the profit after taxes.
66 | P a g e
Column1
Column2
Column3
Column4
Column5
Column6
Year
2018
2019
2020
2021
2022
Asset Turnover
2.1
2.31
2.54
2.64
3.46
Asset Turnover
Asset turnover is a financial ratio that measures the efficiency of a company's use of its assets in
generating sales revenue or sales income to the company. Companies with low profit margins tend
to have high asset turnover, while those with high profit margins have low asset turnover
Sensitivity Analysis:
This technique is basically used to determine how different values of independent variable
can influence the dependent variable with a given set of assumption. Here, we have shown
the sensitivity analysis of CLINIVEX PROSTHETIC business’s financial statement.
Sensitivity Analysis:
Column1
Column2
Column3
Year 2018
Budgeted Demand
10% Increase
Demand
10% decrease in
Demand
Sales
41000000
45100000
36900000
cost of goods sold
5600000
6160000
4984000
Gross Profit
35400000
38940000
31506000
Operating Expense
12192000
13411200
10972800
Operating Income
23208000
25528800
20887200
Sensitivity Analysis:
Column1
Column2
Column3
Year 2019
Budgeted Demand
10% Increase
Demand
10% decrease in
Demand
Sales
49500000
54450000
44550000
cost of goods sold
6750000
7425000
6075000
67 | P a g e
Gross Profit
42750000
47025000
38475000
Operating Expense
12413000
13654300
11171700
Operating Income
30337000
33370700
27303300
Sensitivity Analysis:
Column1
Column2
Column3
Year 2020
Budgeted Demand
10% Increase
Demand
10% decrease in
Demand
Sales
58000000
63800000
52200000
cost of goods sold
7900000
8690000
7110000
Gross Profit
50100000
55110000
45090000
Operating Expense
12778000
14055800
11500200
Operating Income
37322000
41054200
33589800
Sensitivity Analysis:
Column1
Column2
Column3
Year 2021
Budgeted
Demand
10% Increase Demand
10% decrease in Demand
Sales
69500000
76450000
62550000
cost of goods sold
9050000
99550000
8145000
Gross Profit
60450000
66495000
54405000
Operating Expense
12909000
14199900
11618100
Operating Income
47541000
52295100
42786900
Sensitivity Analysis:
Column1
Column2
Column3
Year 2022
Budgeted
Demand
10% Increase Demand
10% decrease in Demand
Sales
68 | P a g e
92000000
101200000
82800000
cost of goods sold
12000000
13200000
10800000
Gross Profit
80000000
88000000
72000000
Operating Expense
13220000
14542000
11898000
Operating Income
66780000
73458000
60102000
Appendix
Findings of the Marketing Research:
According to the World Health Organization, the country, with its chaotic traffic and
poor safety standards, has 400,000 road accidents every year, he said. In addition,
many poor people have deformities or musculoskeletal diseases, and they don’t get
sufficient care. The need for such services is growing as road traffic and industrial
accidents increase in this rapidly developing country. Improved health awareness
also leads to higher quality of life expectations, as people learn, for example, that
children with cerebral palsy or who have had polio can benefit hugely from
rehabilitation therapy and simple appliances. Bangladesh, like many other
developing countries, does not have reliable statistics on people with disabilities.
Based on World Health Organization (WHO) estimates about the prevalence of
disabilities in the world, approximately 12 million out of 120 million people in
Bangladesh have a disability. According to the WHO estimates, 3 million people
would have speech and hearing impairments, 3.5 million locomotor disabilities and
5.5 million visual impairments. The Government has taken up a project to survey
people with disabilities which has not yet begun. Assistive devices for people with
mobility impairments are mainly made locally. These devices are often low in quality.
During the past few years, artificial limbs have been produced at the Orthopaedic
Hospital in Bangladesh. Some entrepreneurs have produced local designs of
wheelchairs, trolleys, tricycles, walkers, calipers, braces and crutches. Well-to-do
people can import these devices, as there is no import duty on them. Fifteen per cent
of the total demand can be met through imports and donation from developed
countries and NGOs. This does not include indigenous production. Modern assistive
devices produced in the country do not meet demand, primarily due to a lack of
funds, technological support and skilled personnel. There is no tax on imported
devices. Assistive devices are imported mainly from China, India, Norway,
69 | P a g e
Singapore, United Kingdom and United States. These include many different types of
devices.
Lease to Contracts:
We lease one kinds of assets for our business.
Renting space for factory: First we lease land to set up our factory for production.
We enter into a contract with the owner of the land for a certain period of time.
According to the contract act, we contract and pay the land owner for the contract.
Price list form suppliers:
We buy raw materials for our production from one supplier in the Netherlands
(Ultimaker)
Raw Materials costs (including shipping costs) are as follows:
• TPU 95A (thermoplastic polyurethane) will cost 3500 taka per kg (all inclusive)
• PLA (polylactic acid) filament will cost 2500 taka per kg
70 | P a g e
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