Moji Ogunlusi
FYEX 1630
03/07/2019
SWOT Analysis Table of content
Strengths
(Internal factors- personal qualities,
abilities)
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Positive personal traits.
Relevant skills,
competencies, knowledge
and work experience.
A solid education.
A strong network.
Commitment, enthusiasm
and passion for my field.
Opportunities
(External factors- e.g. resources, people)
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Favorable industry trends.
A booming economy.
A specific job opening.
An upcoming company project.
Emerging demand for a new skill
or expertise.
Use of a new technology.
Referral to a high-powered
contact.
Weaknesses
(Internal factors- e.g. personal qualities,
difficulties)
 Negative personal characteristics and
poor work habits.
 A lack of work experience or relevant
experience.
 A lack of education.
 No network or a small one.
 A lack of career direction or focus.
 Weak professional or careermanagement skills.
Threats
(External factors- e.g. potential barriers,
risks)
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Industry restructuring and
consolidation.
Changing market requirements and
their impact on your employer.
Changing professional standards that
you do not meet.
Reduced demand for one of your skills.
Evolving technologies, I am
unprepared for.
The emergence of a competitor, either
to company or to me personally.
A company decision maker who does
not like or support me.
Moji Ogunlusi
FYEX 1630
03/07/2019