Forensic Behavioral Sciences and the Law CRIM 156
Symbols or images protected by corporation’s investments
Will symbols cause confusion in the mind of the consumer? FBS= does mind
Sosumi : apple sound when you turn it on.
Factors considered in infringement:
1. Strength
2. Degree of logo similarity
3. Proximity of products (in marketplace)
4. Quality of product, services
5. Good faith
6. Likelihood of confusion of the mind of the consumer.
Defining FBS
 “Moron in a hurry” standard (i.e., only a moron could be confused)
 “Mind share” (consumer awareness)
 MikeRoweSoft v. Microsoft
- Protect it or lose it
 Generic trademarks (becoming too popular)
- Vaseline, Kleenex, Hoover, Aspirin, Escalator, Xerox, Dry Ice, Laundromat, Videotape,
Zipper, Band-Aid, App…