Coke

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Situation
• “Coke was it”
• 100 years of success
• Pepsi impact
What Went Wrong
• Pepsi captures market share
• Introduction of new Coke
• Sales plummet
Reclaiming Success
• What can we do?
• How should we do it?
• Our options?
Recommendations
• Re-introducing old Coke
• Sticking to our guns
• New Coke, New Brother
Any Questions?
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