Dreaming with You! Wedding plan proposal Alejandra Humpierres alejandrahumpierres@gmail.com Keller Graduate School of Management HOSP590– Event Planning and Management - 61166 Professor Godfrey Pratt December 2018 Contents Introduction .............................................................................................................................................. 4 Scenario:................................................................................................................................................ 4 Stakeholders ............................................................................................................................................. 4 Smart Goals ............................................................................................................................................... 4 Event Theme ............................................................................................................................................. 5 Location Analysis....................................................................................................................................... 8 Anticipation ............................................................................................................................................... 9 Pre-Arrival ............................................................................................................................................... 10 Arrival ...................................................................................................................................................... 12 The Bride ............................................................................................................................................. 12 The Groom .......................................................................................................................................... 13 The family............................................................................................................................................ 13 Bridal party.......................................................................................................................................... 13 The guests ........................................................................................................................................... 13 Atmosphere ............................................................................................................................................ 13 Appetite .................................................................................................................................................. 15 Activities .................................................................................................................................................. 15 Amenities ................................................................................................................................................ 16 After Event .............................................................................................................................................. 17 Final Report ............................................................................................................................................. 18 Budget and Financials ............................................................................................................................. 18 Attachments............................................................................................................................................ 19 References .............................................................................................................................................. 20 Introduction Scenario: In this opportunity Juan and Adriana came to us to help them create their dream wedding and our best answer is, let us Dream with You! Our team goes from those who can say: been there, done that and it is the best day ever! And those who still dream about that big day. We know the feeling and we are excited to go through this process with them. Our goal is to plan a beautiful and memorable event, and I try to do our best for it to be as stress free as possible for them. We know they both live in Orlando, Florida, as well as their families and friends. They have requested us to plan a beach wedding or vineyard/cellar/winery 3 days wedding event for 100 people. Stakeholders For this event, Dreaming with You has identified 6 stakeholders to work closely in order to gather as much information and help us to understand the needs and must have for this wedding. Our most important stakeholders are the bride and the groom, who are the ones that will provide all the inputs for the event. They have also indicated they will like us to be inconstant communication and have their mothers, maid of honor and best man as part of the planning team, they will be our point of contact during the event. Smart Goals Knowing who our stakeholders are and the involvement they will have in this adventure we have developed a SMART plan, but first a needs assessment must be done. We know that a needs assessment identifies “the requirements of the event host or client, the needs and desires of the audience or attendees, and the specifications associated with the event elements. The results of the assessment, which are used to create the event profile or prospectus, include the event objectives (why), attendee expectations (who), event format and scope (what), geographic and physical requirements (where), and dates and schedules (when).” Identifying what our two most important people want is key, meaning what our bride and groom want, and after our conversation with them we have a pretty good idea. Smart Goals: 1. S = Specific: be clear on what you want to do/ultimately accomplish and how you are going to get there. We know that the objective is a weekend wedding. She wanted winery and he wanted beach, some compromising had to be done 2. M = Measurable: if you can’t measure it, you can’t manage it! Set a goal that with timelines to see progress toward each goal that is set. The goal is to develop and bring to successful completion this event by September 28, 2019 3. A = Achievable: it is okay if goals make everyone stretch slightly however; be realistic so intentions are good, and goals are attainable. Having an agreement with the couple we will be able to please both, that is why we brought to the table the idea of doing the weekend event in St. Augustine, where the rehearsal dinner can take place at the winery and the wedding at the beach. 4. R = Realistic: ask one’s self is this “do-able”? Keep in mind the, ask of the task, timeline and real outcomes. We have agreed with the couple that if we follow the timeline, we will be able to achieve the big goal, however it is important for them to understand that last minute changes might put in jeopardy some other aspects of the wedding. 5. T = Timely: Always work with a time frame. Work within a year, month, weeks, and days. Putting an end point on goal gives everyone a clear target to work towards. We ask our clients to work with us and follow the plan and delivery times. We need them to understand that sticking to the timeline is crucial for accomplishing all the request. We have worked with the couple and assigned task for each of the stakeholders: 1 – Bride: Color/theme of the wedding, decor selection, photographer. 2 – Groom: music, honeymoon 3 – Couple: guest list, marriage license, food selection 4 – Mom of the Bride: She is a seamstress and designer. She will oversee the bride’s dress, Maid of honor and flower girl. 5 – Mom of the Groom: Accommodations for the families 6 – Maid of honor: she will coordinate with the bridal party that dresses have been acquired and bachelorette party 7 – Best man: Coordinate beverage, bachelor party, and in town transportation. Dream with you will coordinate with venues and vendors, negotiate prices and offer the best customer service in town. Our goal is to become your friend, stablish a great relationship and trust, give you the best service and the peace of mind you need knowing that everything is being handle. Event Theme After meeting with the happy couple and listening to their likes and dislikes, we came across with the idea of combining their two wedding ideas. The bride wanted a vineyard wedding and the groom wanted a beach wedding. In order to make both happy, we decided to bring to the table the best of both worlds. As requested, this wedding will be a weekend event were family and friends will have the opportunity to have a mini vacation and enjoy with the couple what they like to do the most: wine tasting and the beach life, and what a better place to do it than in St. Augustine, FL. The rehearsal dinner will be at a beautiful winery and the wedding ceremony will be at the beach. Day one Starting on a Friday afternoon, the couple, closest family and bridal party will arrive to St. Augustine, check in at their hotel and meet at the San Sebastian Winery to enjoy a wine tasting tour and then move to the area reserve for the rehearsal dinner. Rehersal dinner: There will be a reserved are at The Cellar Upstairs for 20 people. The couple, both sides parents, maid of honor plus one, best man plus one, siblings of the bride and groom with their significant others and 6 other close friends will join them for the rehearsal dinner. There will be a Thank You speech from the happy couple and the bride’s that will also do a speech. After everyone have finished the dinner, the production planner will explain the schedule for the wedding day, the timeline and activities of the day for both sides of the event, bride/groom. Will also confirm contact information of both moms, maid of honor and best man to be able to keep the communication flowing Day 2 The bride has indicated that for their beach style wedding they will like to work around the teal, white and beige colors for the decoration, as well with candles. The ceremony For the ceremony we partnered with Your St. Augustine Beach Wedding. The Bride wants a beautifully decorated ceremony with all the custom décor and lemonade station for the guests. The ceremony will take place in the early evening to enjoy al the changing colors of the sunset. This company offers white deluxe resin chairs, beautiful, large, natural bamboo, elegant draping, a lemonade station for you guests, a chalkboard announcing the couple. The Bride decide for the Teal Distinctive Design, which offers: Officiant who will perform, and coordinate, your beach wedding ceremony Your choice of personalized ceremony and vows provided by “Your St. Augustine Beach Weddings” Final beach wedding ceremony agenda will be provided Unity Sand Ceremony, including: Decorated sand ceremony table, large heart keepsake vase, and sand color choices Seashell blessing (optional) Large decorated “chalkboard” sign announcing the new couple! Photographer at ceremony site with approximately 40 photos taken of the ceremony and a few poses of the bride and groom, immediately after the ceremony. Photography is available for upgrade, see additional information on the bottom of the page. Legal filing of your Florida marriage license A Lemonade and Water Station for your guests’ enjoyment “Just Married” hats for the couple Recorded music will be played on our PA system. Over 25 guests: A microphone will be provided for the officiant Up to 32 deluxe white resin chairs at the ceremony site Four post bamboo canopy draped with white or ivory, and teal material (or you can change this color of flowing material to one of our twenty available color choices) Large teal and white floral and greenery bamboo canopy topper Tiki Torch aisle-way with matching teal and white flowers Greenery in front of each tiki torch Large teal and white floral arrangements at the beginning of your aisle-way for added drama There will also be a station for the attendees to drop their shoes. The reception The reception will take place in The Rooftop at the White Room Venue. There will be 12 round tables to seat all attendees plus the couple’s table. The centerpieces will be modern white ivory flowers arrangements placed in clear bases, candles and flower holders. The bride wants a clean and fresh look. The tables will be identified with a bottle filled with a little bit of sand some shells and a message not with the number of the table. Day 3 Breakfast and wrap up The following morning all of those that want to join the Newley wed will meet at St. Augustine’s Raintree Restaurant for a delicious brunch. Location Analysis St. Augustine Winery: San Sebastian Winery’s The Cellar Upstairs Wine and Jazz & Blues Bar features top class eclectic live music including Jazz, R&B and Blues. There you can enjoy a variety of tasty light appetizers, salads and sandwiches to accompany the wide selection of San Sebastian Wines, as well as imported and domestic beers. There you can enjoy the comfort, relax and take in the spectacular views from the open-air deck while listening to the live music. Beach weeding: Your St. Augustine weeding has provided us with the best beach location closer to the reception venue with plenty of parking for all the attendees, as well as beautiful walkways for the bride to have her grand entrance. Ceremony The Rooftop at the White room is located on the scenic Waterfront of Historic Downtown St. Augustine with breathtaking water views, hardwood floors, grand white drapes, and classic Chiavari chairs, that will create a backdrop for an unforgettable evening with all those dearest to the couple. Here they will enjoy delicious and innovative cuisine prepared onsite by their Executive Chefs. Attached you can find the menu. Site inspection For the beach weeding we have estimated that half of the invitees will be able to get there in time for the ceremony. The package selected covers with no extra fees 50 guests. It does not include any permits that may have to be obtained, or parking fees. As indicated before there will be 50 chairs that will be facing the sea and the canopy where the vows will be taken. The canopy will be a four post bamboo canopy draped with white or ivory, and teal material. Large teal and white floral and greenery bamboo canopy topper. Tiki Torch aisle-way with matching teal and white flowers. Greenery in front of each tiki torch. Large teal and white floral arrangements at the beginning of your aisle-way for added drama. Risk management. Because it is an outdoor space there is always a risk of rain. Even though they don’t provide a back-up plan, most of the beach parks have covered picnic areas where it can be move. Dreaming with you will have an emergency plan in case of rain to move the ceremony into the reception room. However, if it is a passing shower, YSABW will try and wait it out for a short bit. If it is a very light rain, Dreaming with You will provide your guests with umbrellas, as the ceremony will go on. For the ceremony, this venue can accommodate between 50 to over 400 guests, meaning space will not be an issue. They provide dressing room for the couple, indoor and outdoor space, liability insurance, wireless internet, food and catering service, service staff, rentals & equipment, AV equipment rental, planning services, evacuation signage, restrooms, Fire extinguishers and fire alarms throughout. Plenty of parking space and valet parking services will be provided. Risk Management. Dreaming with You production coordinators will be at the event the entire time to take the lead on any emergency needs that may happen. Exits are clearly marked with battery operated neon Exit Signs. Additionally, the serving staff will also be trained on evacuation, locations of local hospitals as well as access to a phone to call 911 if need be. The kitchen area will hold a basic first aid kit for any needs. Below is the seating plan : Anticipation As we know Juan and Adriana are counting the days and we are pretty sure their loved ones too. Dreaming with you will send the “Save the date messages” It will be delivered in a clear mini wine bottle labeled with their engagement photo, filled with a little bit of sand and a note with the date. They have also created a website with information about them, how they met, photos of their adventures, as well as information and updates about the wedding. The activities schedule, venues, accommodation information, etc. They will also send a formal invitation that to continue with the beach theme it will be shaped as a shell. Below is a photo of the model Pre-Arrival This starts from the very first meeting with the couple. The objective is to keep everyone in the loop and informed. Even thought the groom’s parents leave in another city they want to be involved all the way, with that been said an to be able to communicate with all the stake holders we agreed that a group text and emails will be the best way of communication, and the best way to keep everyone on the same page is to create a to do/checklist for the event. Because the rehearsal dinner is more informal, we will skip the timeline of this event and only describe the timeline for the day of the wedding. 8:00 AM 9:00 AM 10:00 AM Chairs are put in place for the ceremony by Your St. Augustine Beach Wedding staff. The altar is being made by Your St. Augustine Beach Wedding staff. Dreaming with You will arrive and make sure the altar is placed correctly and help if needed. Dreaming with You will stay on site from 9am–11:00pm. Part of the crew will stay at the ceremony venue and the rest will go to the reception venue Set up of the reception room will take place. The florist will arrive, unload and place all flowers in the Rooftop venue. Bride, Mom, Maid of honor and bridesmaids: hair and makeup / getting ready 11:00 AM 1:00 PM 1:30 PM 2:00 PM 2:30 PM 3:00 PM 3:30 PM 4:00 PM 4:15 PM 4:35 PM 5:00 PM 5:30 PM 5:45 PM 6:00 PM 6:30 PM 7:30 PM Photographer & Videographer arrives and starts photographing and videoing pre-wedding happenings. Everyone that is working this event will be served Subway sandwiches, chips and drinks in both venues. DJ arrives Bride gets dressed Wedding party and family photos start Saxophone player arrives The chef and prep-cooks arrive, unload all food and start preparing the appetizers and dinner. Florist will finish all decoration and setting up all tables Seating list and photo booth will be set up The bakery arrives and sets up the dessert station along with Dreaming with you The Cocktail hour is set up at the Rooftop Officiate will arrive Groom and Groom men arrive Parents of the groom, mom of the bride and bridal party arrive in the chartered bus that comes over from the hotel where they are staying. Valet Service arrives to the ceremony venue to set up all signage for guest driving to the wedding. Invite Time Bride arrives with her dad Ceremony starts Ceremony ends Transportation to the reception venue/ Saxophonist starts playing Cocktail hour begins First look photos/family and bridal party photos Move guest to the dinner area / Saxophonist ends and leaves Arrival of the happy couple - announcement Dinner is served Toast First dance 7:33 PM 7:36 PM 7:40 PM 8:00 PM 8:30 PM 9:00 PM 9:30 PM 10:45 PM 11:00 PM 11:30 PM 12:00 AM Father/daughter dance Mother/son dance General dancing music starts Kitchen staff makes sure everything from dinner is picked up. Newlyweds hand out wedding favors table to table Second set of photos A toast will be given by the best man and maid of honor in celebration of the bride and groom. Cake cutting and served The Chef goes home, and half the kitchen staff goes home. The other half of the staff stays to handle clean up. Last call Music Off Bride and Groom Leave Photographer & Videographer leave DJ leaves Guest Depart Break Down All wedding items are taken by Dreaming with you and will be picked up by the newlyweds when they return from their honeymoon. Wrap up and go home! Arrival First impressions matter, when they arrive to the ceremony venue, they will be greeted by the maid of honor and the best man, who will direct them to the venue, they will point at the dropping shoes station and encourage them to do so, for them to immerse themselves in the beach them. It is important to mention that a map with driving direction will be posted on the website for everyone to get familiarized before going to the venues. To keep the relaxed mood there will be a sign at the parking lot saying: Juan and Adri are getting married here, this will be accompanied by balloons. The Bride The bride, her parent and the maid of honor will stay at Casa de Solana which is across the street for the reception venue. Adriana and her dad will pick up by a driver on a 1963 Ford Falcon and taken to the ceremony venue. After the ceremony bride and groom will be drove in that same card to the reception venue. At the end they will drive their own car to the hotel. The Groom Juan will stay with his parents and the best man at the Bayfront Inn. The day of the wedding the groom will drive himself to beach for the ceremony, The family To save on transportation, Adriana’s brother will drive her mom to the ceremony and Juan’s parents will drive with him. Then Adriana’s parents will drive with her brother to the reception venue as well as Juan’s parents will drive with his sister. At the end the will go to the hotel also with the couple’s siblings. Bridal party They will all drive together to both venues The guests All out of town guest that need accommodations will be able to book a room at Staybridge Suites located at 138 Avenida Menendez, St. Augustine, Florida. They will have to drive or Uber to the ceremony and to the reception venue. At the reception venue the valet employees will be there to help them out of their car; give them a ticket in exchange for the car keys. Or there will be plenty of signage to guide them to the nearest parking lot. This hotel is close to the reception venue which means they can even walk at the end avoiding having to drive after a night partying! A member of Dreaming with you will be available for ordering Ubers at the end of the event. Atmosphere From Friday night this will be a vacation weekend. Early arrivals will meet the couple at the winery to have some fun and enjoy the wine tasting tours that San Sebastian Winery has to offer. The last tour is as 6 pm which is perfect because the dinner reservation is at 7 pm. This venue reflects the networking/social life style of the bride. At the ceremony, the beach speaks for itself, this venue exemplifies the fresh and relax mood that characterizes the groom and having a dropping shoes station as well as the lemonade stations enhance the theme. The bride has found some photo shots that she wants to do with their bridal party to preserve the memories of such an amazing time. The ceremony venue is a combination of the two of them because being a rooftop also enhance her networking/social lifestyle but the views and fresh air that comes form the ocean keeps the beach theme alive. There will be a photo booth for guests to take pictures with props for them to used. This booth will be beach them with surfing boards as he is a surfer and glass of win for her. As indicated before the guest will be seated in Chiavari Chairs (Attractively designed, with no need for chair covers!). The color scheme for the event is teal, white, ivory/beige and little details of salmon color with some shells and sea starts and candles as part of the decoration. This venue has a beautiful Grand White Marble Bar that brings a little sophisticated and elegant touch. As it is an outdoor venue there will be plenty of candles and lights to illuminate the night. For the indoor part the lighting will be dim and emphasized by the twinkling from the votive candles on the tables. To carry the theme of the wedding bridesmaids will be wearing teal dresses and the groom’s men will be in beige and white with the tie in a teal color. Here is an example: The groom will be also in those colors. The bride will be in an ivory lace dress and for the ceremony will be wearing barefoot sandals as well as her bridesmaids. The guest has been asked to be as colorful as they could be! At the reception the guests will have assigned tables but not seating within the table. The guests will have the ability to choose their own place setting. There will be twelve tables with eight seats each. The bride and groom will have their own table at the head of the room. The venue has its own kitchen and it will be a served dinner. A final count of the attendees will be given to the venue 4 days prior the day of the event to make the last-minute adjustments. There is a deposit and the rest is paid on the day of the event. There is also *22% Customary Service Charge & 6.5% Sales Tax Added to All Food & Beverage. Appetite The rehearsal dinner will be catered by The Cellar Upstairs Wine and Jazz & Blues Bar. Their menu is very light perfect to be pared with their great wines, salads, appetizers and sandwiches will be served. Of course, there we the guest will be delighted with their broad selection of wines. At the ceremony lemonade will be offered to help refresh the guest. At the cocktail hour hors d’ oeuvres will be served prepared by The Rooftop executive chef. The couple has selected: Baked Brie with Caramelized Apple on Toast Points, Tomato Bruschetta with Basil and Olive Oil served on a Crostini, Cucumber Shrimp Canapés, and Mushrooms stuffed with Imported & Domestic Cheeses. For the dinner, the couple selected the Princess Palm Dinner Reception. The menu is attached. There will be a cake and dessert table. This table will be catered by the bride’s catering company as they make amazing deserts and the venue allowed them to do it in order to save a little bit. There will be mini key lime pies, mini Oreo cheese cakes, mini chocolate marquise, and mini fruit tartlets. Additionally, there will be a cake that will be made by Adriana’s aunt. Activities As we have seen there are some activities going on during the weekend. The first activity is the free wine tasting tour at San Sebastian winery, followed by the rehearsal dinner. Breakfast: Bride and girls All the girls will meet the bride at her hotel to have a breakfast to be delivered to her room and have some time to relax before the wedding and start getting ready. Breakfast: Groom and boys. The groom and the boys will head out to the beach in the morning have some breakfast and maybe catch some waves as he and his friends are all surfers. At the ceremony there will be the shoe dropping station as well as each guest will be provided with a fan. The bride wants to do a funny photo shot with the bridal party, parents and the flower girl and ring bearer. Here are some examples Reception There will be a saxophonist playing during the cocktail hour. When the cocktail hour is over the DJ will introduce the couple and invite everyone to have dinner. After that, the first dance will take place and then the dances with the dad and the mom and following these dances everyone will be invited to join them and have fun. Breakfast with whoever wants to join the happy couple After the party night all that survived will be invited to join the couple and their families to have breakfast at the St. Augustine’s Raintree Restaurant for a delicious brunch to recover. Amenities There will be a photo booth with a beach theme and props. It will be something like this but with surf boards. Because Adriana is from Venezuela, there will be something that they call “Hora loca” (crazy hour) it is usually 30 to 40 mins where the DJ plays old party songs, and everyone gets a prop like hats, sunglasses, and beaded necklaces. Guest go crazy dancing and singing the old songs. The couple will also go table by table with the help of the maid of honor and the best man, giving each guest the thank favors. After Event After cutting the cake everyone starts preparing for the closing of the event. The kitchen crew splits and half of it stays cleaning and wrapping up. After the last call for drinks the bar closes and the bartenders clean, put everything away and leave. The DJ will end the music at 11pm, will break down and leave, as well as the bride and groom. Guest will leave between 11 and 11:30 pm. After that, the venue staff with help of Dreaming with You will break down, wrap up and go home! Because all equipment and rentals belong to the venue, they will stay there. The production Manager from Dreaming with You will take all party favors, props, photo booth and any gift of item that have been left behind to be picked up by the couple when they get back from the honeymoon. The bride parents will oversee picking up the wedding gown be cleaned and pressed, and the groom’s attire to return it to the rental store. Dreaming with You recommends the couple that after the honeymoon write thank you notes, complete name change if doing so, finalize gift registry and meet with the photographer to review and select photos. 9:00 PM 9:30 PM Cake cutting and served The Chef goes home, and half the kitchen staff goes home. The other half of the staff stays to handle clean up. 10:45 PM 11:00 PM 11:30 PM 12:00 AM Last call Music Off Bride and Groom Leave Photographer & Videographer leave DJ leaves Guest Depart Break Down All wedding items are taken by Dreaming with you and will be picked up by the newlyweds when they return from their honeymoon. Wrap up and go home! Final Report When the new happy couple comes back from the honeymoon, we will schedule a meeting with them after sending our “How we did it” survey so we can review it with them and learn from this experience. We will ask for example: how likely is that you will recommend us to a friend? How would you rate the event? What did you like the most about the event? What did you dislike? How organized was the event? Was the staff friendly? Was the staff helpful? Did we work with your budget? Did we present good ideas for your wedding? What suggestions or comments you have for us? As we said, our main goal is to have happy clients that will become friends and are satisfied enough that will spread the word and recommend us. At this meeting we will review the feedback and try to get more feedback. We will ask for them to give us a review in social media. We will also give them back all the items that were left behind at the party Budget and Financials Category Permits Rehearsal dinner Ceremony Cocktail Hour/ Reception Props and Favors Gifts Accommodations (Groom and best man) Accommodations (Bride, Mon and Maid of Honor) Estimated Actual Over/Under 107 700 2000 14,000 200 200 219 716 Dreaming with You 2050 1700 500 650 100 100 200 5000 300 300 70 5822.4 Total Expenses 34934.4 Decorations/ flowers Photography Printing DJ Saxophonist Car rental Hair and Makeup Bride Dress/ shoes / accessories Grooms attire rental Breakfast Saturday Breakfast Sunday Attachments Attached to this document you will find: - San Sebastian Winery Menu Reception Menu Reception- What is included Floral quote estimate DJ estimate References Silvers, Julia Rutherford. Professional Event Coordination, 2nd Edition. John Wiley & Sons, 01/2012. (2018). 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Retrieved from https://www.gigmasters.com/one-man-band/papa-jack Jacksonville Beach Wedding packages and surrounding areas. (2018). Retrieved from https://yourstaugustinebeachwedding.com/teal-distinctive-design-package/ Kellogg, K. (2017). How to Plan Your Wedding Day and Reception Timeline. Retrieved from https://www.brides.com/story/reception-timeline-tips Menus | The White Room. (2018). Retrieved from http://www.whiteroomweddings.com/menus/ O'Gorman Klein, K. (2018). Complete Wedding-Day Timeline. Retrieved from https://www.bridalguide.com/planning/wedding-planning-basics/complete-wedding-day-timeline San Sebastian Winery. (2018). Retrieved from https://www.sansebastianwinery.com/jazzbar-menu.php Special Event Permits. (2018). Retrieved from http://www.sjcfl.us/HCP/Events.aspx The White Room. (2018). Retrieved from https://www.theknot.com/marketplace/the-white-room-staugustine-fl-371407