Energy Efficient Lighting Solutions – LED‟s
get started
- A Triple Win for End-users, Environment and Economy -
Harry Verhaar
Sr. Director Energy & Climate Change – Philips Lighting
NordLED 2010 – Copenhagen, November 11 2010
Enabling health and well-being
Where we live, work and play
Global trends and relevance
Population rise &
Urbanization
Environmental
awareness
Cities want to
establish identity
Governments
are tightening
regulation
Energy Efficiency through Lighting
Four drivers for action
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Rising Energy prices
Climate Change
Security of Energy Supply
Economic Growth
Our value proposition
Energy Efficient
Lighting Solutions
19%
Potential savings 40%
81%
Lighting
Europe
Global
Electricity cost/yr (Bio €)
28
128
CO2 emissions/yr (Mio tons)
98
670
Power plants (at 2TWh/yr)
141
642
Cars (Mio at 10k mile/yr)
38
260
Other electricity use
• Global: 19% of all electricity
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Shaping the Lighting (R)Evolution
Lighting is evolving beyond offering products
Integrating in Resource Efficient
Eco-systems
Leading EE lighting
Solutions
Offering Lighting
Products
Phasing-out of
in-efficient products
Energy Efficient
Solutions
Energy Infrastructure
in Buildings & Cities
5
What might it cost?
EE Lighting one of the most attractive ways to cut cost & save energy
Source: McKinsey/Vattenfall
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Energy efficient lighting: a triple win
• End-users: lower costs,
better quality light
• Environment: lower energy usage,
lower emissions
• Economy: lower costs,
greater competitiveness,
green jobs
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Legislation global phase-out incandescent lamps
[Announced Russia]
2011-2014
[Approved CAN]
2012-2014
[Announced JP]
2012
[Approved EU27]
2009-2012
[Approved California &
Nevada] 2011-2013
[Approved USA]
2012-2014
[Announced TUR]
2009-2012
[Approved CU] 2005
[Approved CO] 2011
[Announced Sri L]
2008 - 2010
[Announced KO]
2013
[Announced TW]
2008 - 2012
[Announced Phi]
2010 - 2012
[Announced Br] 2013
[Approved AUS]
2008-2010
[Approved AR] 2011
[Approved NZ]
2009-2011
Residential lighting represents 25%
of lighting electricity consumption
Philips extensive LED lamps portfolio
€40
MASTER LED
7-50W GU10
dimmable
€30
MASTER LED
PAR 30
PAR 38
11-75W
16-80W
MASTER
GLOW
12-60W
dimmable
MR16 10-50W*MASTER LED spot
MASTER LED
PAR 20 7-50W
7-35W GU10
dimmable
MASTER LED
NR 63
7-50W
dimmable
MR16 7-35W
€20
MASTER LED
Perfect Fit GU10
3-35W
Econic Perfect Fit
GU10 3-35W
MR16 4-20W MASTER LED
Perfect Fit GU10
MR11
3-35W
3W
€10
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AccentColo
r
spots /
reflectors
MASTER LED
6-25W
dimmable
performance
MASTER
GLOW
8-40W
dimmable
Econic bulb
5-25W
Novallure Candle
Novallure Lustre
3-15W dimmable
3-15W dimmable
Novallure Lustre
Novallure Candle
2-10W
2-10W
decorative
AccentWhit
e
AccentWhite
bulbs
AccentColor
candle & lustre
Philips award winning product designs
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best products > quality design
menu
Philips is leading in Innovation
Time magazine - The 50 Best Inventions of 2009
• 10W LED (25,000 hours)
replacement for 60W light bulbs =>
50% of domestic incandescent
market
• Electricity savings enough to light
17.4 million Households
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Cities and buildings
The opportunity
Cities are responsible for
75% of global total energy
consumption
Public and commercial
buildings represent 60%
of lighting electricity
consumption
Street lighting 15%
of lighting electricity
consumption
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Renovation is vital!
Energy efficient lighting in
new buildings is not enough
• 80% of lighting in buildings
is old technology
• Only 1% uses lighting controls:
presence detection,
daylight controls
99% of opportunities
are in existing buildings
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Philips supports renovation
Assessment tools &
methodologies
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•
Energy assessment by Philips staff
Certified ESCO audit
Products & system solutions
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•
Lighting design
Product portfolio
Installation; maintenance
Financial packages
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Financing
Utility rebate assessment
Tax documentation
Cost segregation
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Education - Lighting for learning
“At first, I was
skeptical, but now I can
teach my classes more
successfully. The
students are much
more focused
and less distracted.”
Michaela Schwindt,
Teacher
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Marriott Custom House Tower - Boston, USA
Requirements for lighting:
• Restore night time image
of landmark building
• Maximize energy efficiency
while minimizing maintenance
Solution:
• 125 LED luminaires Philips Color Kinetics
eW Blast Powercore and eW Graze
Powercore
• Metal halide fixtures from
Philips Lightolier
Energy savings of 67%
eW Blast Powercore eW Graze Powercore
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Bullring centre, Birmingham, UK
Lighting requirements:
• Promote the centre‟s public image
• Create an entertaining shopping
experience
Solution:
• eW Cover Powercore (White)
• iColor Cove QL (RGB)
• LED City Wing
85% reduction in energy
consumption
eW Cove Powercore iColor Cove
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Sainsbury‟s Supermarkets - United Kingdom
Freezer lighting in 350 UK stores
Requirements for lighting:
• Reduce energy costs
• Good quality lighting positively
influencing shoppers‟
buying decisions
• Uniform lighting in line with brand
values and company image
Solution:
• Affinium LED Freezer Modules
Energy savings 75%
( >1 ton CO2 / year / freezer)
Affinium LED freezer modules
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Generali office building, Champs Elysées, Paris
Requirements for lighting:
• Improve users‟ well-being
• Innovative design
• Reduce operating costs
Solution:
• 422 recessed LED luminaires
• Spot LED 1x K2
• Spot LED 3x K2
World’s 1st building lit
entirely by LED
Spot LED
Spot LED III
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Outdoor LED application coverage
Breakthrough in 2010…now it’s time to convert to LED…
PEDESTRIAN
AREAS
Pedestrians streets,
paths, cyclepaths
< 45/50 W
2009
STREETS
Residential streets
> 45/50 W
ROADS
Mixed traffic,
commercial streets
in urban areas
Rural roads
<150W
Motorized traffic
Motorways,
roads in urban areas Highways, Express
ways, ringroads
< 250 W
2010
> 250 W
Outdoor Lighting
Putting light to work when and where it makes sense
The LED-Inroad in Outdoor goes at a
tremendous speed. The crisis year
2009 cleary was the tipping point
globally. LED-systems are now being
applied on a large scale driven by its
innovative character, its energy
saving potential, the political and
legislative pressure and governmental
stimulus programs.
The serviceable LedGine is
Marseille, France
an upgradable light engine combined
with the Philips LED Green service
program. It offers the best balance
between initial investment and energy
savings over the lifespan of your
installation.
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Project examples - all LED-based
Projects realized together
with cities:
•Madrid
•Rotterdam
•Berlin
•Frankfurt
•Tilburg
•Brussels
•Rome
•Marseille
•Firenze
•Lille
•Lyon
•Copenhagen
•Valladolid
•Granada
•Murcia
•London
•Grenoble
•Bilbao
•Zaragoza
•Other…
Available Financing Solutions
Basic propositions
Including a payment solution in the customer offering
enables the customer to spread the investment costs in time
Eventually, it boils down to the following 2 propositions:
- New lighting without additional costs
this applies to those cases where the monthly energy savings are equal or in
excess of the monthly project payments
- Buy now and pay in installments
acquiring the lighting project does not immediately dig a large hole in the
budget, but by spreading the payment over a number of years, the budget
impact is softened
Lighting Financing
Customer benefits
A payment program enables the customer to:
• gain access to new or latest product solutions
• overcome budget or cash-flow constraints
 no or minimal upfront investment
 payments for products & installation is
“financed” by energy savings
• realize one total solution using one single
contact
• place an order that is larger and/ or accelerated
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Lighting financing
Examples of Philips payment programs
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Lighting
financing
The
Payment
Program
Case example for hotels: Pay what you save
Number of lighting points
Current Lighting
Philips Light Lease
50W Halogen
MASTER LEDspot 7W
100
100
Monthly Energy Savings
90% = € 235
Monthly all-in Payment
(in the first two years)
€ 142
Net Monthly Savings
(in the first two years)
€ 93
Monthly Saving (after year 2)
€ 235
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LED Lighting for Buildings and Cities
Setting the scene
Respecting the planet
Energy efficiency
Better experiences.
Better lives.
Dedication to preservation.
Doing more.
Helping people use less.
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Simply enhancing
life with light
Together we transform
environments, create experiences
and shape identities
With light…
we uplift and inspire
we comfort and heal
we create safety and spectacle
Philips Lighting
Conclusion - LED‟s get started
•
Lighting (EE / LED) can play a big
role in sustainable development
The time to act is now
•
Key Success Factors
– Communication
• Highlighting the benefits
– Implementation
• From „best practice’ to
„common practice’