ServiceNow Makes Striking Advances into Both the Enterprise and Operations with Eureka Abstract Returning from Knowledge14 at the end of April 2014 provided a striking set of insights into new directions for the ServiceNow platform in the latest release – Eureka. Most of these were substantial but evolutionary. For instance, an expanded window on supporting enterprise services through application creation and new process flows; however, one area—integrated operations (what ServiceNow called IT Operations Management or ITOM)—was substantially new. Collectively, the advances in Eureka help to clarify a more balanced view of where and how the ServiceNow platform will show value in the present, as well as how it will continue to evolve. Collectively, the advances in Eureka help to clarify a more balanced view of where and how the ServiceNow platform will show value in the present, as well as how it will continue to evolve. ServiceNow: The Next Generation Perhaps the first thing to say about ServiceNow is that it has grown dramatically—nearly doubling in revenue every year from 2009 to 2013—so that by 2015 it should easily cross the billion dollar a year mark. This growth has been fairly evenly matched in customer and employee growth, as it has shifted its base from what were originally mid-tier enterprises seeking the ease of SaaS deployments, to a more solidly enterprise and MSP foundation for customers who recognize the value of SaaS-delivered scalability in function and scope. A second point worth noting is that ServiceNow has an impressive array of partners such as Apptio, Blazent, BDNA, Fruition and FireScope, just to name a few. These span a wide range of capabilities such as (in order of the above) advanced analytics for optimizing the business of IT; unique analytic power to ensure CMDB data accuracy and trusted source comparisons; analytic reconciliation for optimizing IT assets and asset interdependencies; distinctive services and application innovation to empower true service management across IT and the enterprise; and truly cloud-based Business Service Management with fast time to value and distinctive analytic power. The focus on analytics in the above list was not by chance. Up until the acquisition of Mirror42 last year, analytics had not been a particular ServiceNow focus. But with the advent of an integrated resource for what ServiceNow calls “Performance Analytics,” and some dramatic product enhancements targeted for mid-May, that is about to change. Eureka—A Quick Summary Eureka is the fifth in a biannual, five-step march forward following Aspen, Berlin, Calgary and Dublin. It is also in some respects the most ambitious and platform defining. While a close look at Eureka functionality is beyond the scope here, a quick peek would include the following: t Advances in creating and cataloging service-related applications and process flows. These may include enterprise as well as IT services. t Significant new strengths in what ServiceNow calls “business management,” including “Performance Analytics” integrated and enhanced from its Mirror42 acquisition. Eureka also introduces a unique project management visualization with easy navigation for viewing project landmarks in time, and orchestrated visualizations of “demand” for critical IT actions and initiatives. t New areas of service automation include Facilities Service Automation, for optimizing facilities in terms of available space and maintenance were introduced at the show. ServiceNow partner Fruition also introduced a capability for healthcare service workflows. t The Eureka release will enhance the configuration automation application introduced in Dublin by adding support for Chef. ServiceNow is also introducing a more interactive Business Services Management (BSM) Map visualizer. In addition to displaying business services and their dependencies, the new UI can be dynamically updated ServiceNow is also introducing by events coming in from various performance and availability tools. a more interactive Business The end result is that service composition as well as operational status/ Services Management health can be more easily understood in terms of both context and (BSM) Map visualizer. impact so that more effective decisions can be made. t Finally, Eureka is introducing a new capability for assimilating events from various monitoring systems, including event filtering and correlation. Perhaps most importantly, these events can be mapped to configuration items in the CMDB and automatically generate prioritized calls to action. This is admittedly a first step in integrating ITSM and operations, but it also offers some distinctive advantages—most notably in linking change automation with performance and availability insights. This is a natural fit for ServiceNow, as well as for the industry as a whole, and something that EMA was very happy to see. EMA Perspective Among the leaders in service management and related technologies, there are generally two classes of vendors: technology innovators and leaders in market growth. The two do not necessarily coincide, in large part because technology leadership often comes from unique visionaries lacking in come-tomarket skills. However, in the case of ServiceNow, this balance has been well struck through a decidedly incremental approach to seeking both market growth and technology breadth and depth. ServiceNow has done this through a combination of innovative partners, building on its core code base, leveraging its strengths in service modeling, focusing on the dynamics of service request and fulfillment, and listening to its customers. The new announcements, especially enterprise service creation and support and operations-integration for service availability and performance, take the ServiceNow platform several steps forward into a clearer, sharper and wider range of value. Enterprise and Operations Both options are also especially telling in positioning the ServiceNow platform in the future. The need/opportunity to integrate enterprise service workflows and offer effective catalog-representations of enterprise services is, based on EMA research, an extremely high growth area for IT Service Management (ITSM) organizations and vendors. Moreover, if it can be done natively and with relative incremental ease, this helps to redefine IT’s role toward a “value provider” rather than a “back office cost center”—a transformation has never been more urgent or critical now that cloud service providers are offering well marketed alternatives to in-house IT organizations. Integrated operations in general, and in particular for incident and problem management, have become the number one requirement for ITSM and service desks, based on EMA research (The Changing Role of the Service Desk in the Age of Cloud and Agile, EMA and CXP, April 2013). Interestingly enough, integrated user experience management (for internal customers), integrated operations for automating configuration and change management, and integrated user experience management for external customers round out the top four. (The fifth was cross-domain asset management, which ServiceNow is well positioned to take on with its inherent asset management strengths, partner integrations, and process creation and automation.) All of these argue for a common base across ITSM and operations with strong process workflows and automation support, as well as analytics. ServiceNow is distinctly strong in workflow and integrated automation. On the other hand it is, even in its own estimation, at phase one in leveraging operations analytics—which it can currently harvest as sources via event management and service modeling. How the company continues to invest in this area will be well worth a closer look. A Unique Chance to Advance the Service Management Industry What is particularly striking in this mix is that ServiceNow has already invested in what it calls “Performance Analytics” via its Mirror42 acquisition, which leverages primarily ITSM and potentially business KPIs optimized for trending and planning. However, this foundation could easily be extended to support operational KPIs, and true user experience metrics such as usage and outcome, transaction latencies at the endpoint, time to paint the page, or even keystrokes required to complete a critical business transaction. Combining this with insights into incidents opened and closed, CI and CI owner dependencies, and cost related data would be a first not just for ServiceNow, but for the service management industry as a whole. EMA has long noted that the “silos” prominent in domain expertise in operations, often overshadow the traditional “silos” between the service desk, ITSM and operations, as well as development. These are both cultural and organizational silos that still have something of a tribal nature to them in most IT organizations, with not only a lack of shared technologies, but divergent attitudes toward process, best practices and “who owns what.” If ServiceNow can (ever so gently) step into this breach with incremental options for unifying and improving efficiencies across these groups, its continued market growth should be assured. Perhaps even more importantly, it will provide an exclamation point to the industry as a whole, announcing that traditional enclaves really can work together in new ways without requiring a Draconian forced march—but instead through shared interests in incremental innovation. If ServiceNow can (ever so gently) step into this breach with incremental options for unifying and improving exclamation point to the industry as a whole, announcing that traditional enclaves really can work together in new ways. 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