SALT LAKE CITY, UT
Salt Lake City is also the center of the
Mormon Church, although less than half of
the population of Salt Lake City proper is of
the Mormon faith.
2014 Ranking
2014 Population
25
27
20
123
35
3,107,423
453,840
2,442,377
31,224
62,333
3,000,000
2,500,000
Population
The Salt Lake City Market Area (DMA)
encompasses Utah, Nevada, and parts of
Idaho and Wyoming. It is also the largest
DMA in the continental United States. The
city of Salt Lake City, also known as the
“Crossroads of the West” for its central
geography in the western United States is
the economic hub for the region and
considered the high tech hub of the Rocky
Mountains, a center for biochemical
research and world-class destination for
winter sports.
Population
Total
Hispanic
White non-Hispanic
Black non-Hispanic
Asian non-Hispanic
Salt Lake City’s Hispanic Population has
grown by 110% over the past 14 years to a
total estimated 2014 population of 453,840.
By 2019, that number should reach
approximately 555,000. 81% of Hispanics in
the Salt Lake City DMA are of Mexican origin
and close to half are fully bilingual or bicultural.
2,000,000
1,500,000
1,000,000
500,000
0
Hispanic Population
1990
2000
2014
2019
93,258
216,105
453,840
555,217
White Non-Hispanic 1,696,809 2,037,895 2,442,377 2,624,226
The Asian population has also seen
significant growth within the last 14 years
with nearly a 70% increase to a total
estimated 2014 population of 63,632.
Black Non-Hispanic
11,127
15,837
31,224
37,241
Asian Non-Hispanic
33,020
37,038
62,333
73,287
Annualized % Chg '00 v '14
In 2014, CNN deemed Salt Lake City to be the
least stressed-out city in the United States,
citing the low cost of living and abundance
of jobs.
The combination of jobs, business climate
and attractive cost of living make Salt Lake
City seem very attractive to future growth.
150%
100%
50%
0%
Hispanic
Population
White NonHispanic
Black NonHispanic
Asian NonHispanic
SALT LAKE CITY, UT
Hispanic
Black non-Hispanic
White non-Hispanic
Asian non-Hispanic
1%
More than 80% of the Hispanic population in the
Salt Lake City UT DMA shares Mexican ancestry
2%
15%
7%
1%
2%
Mexican
7%
Puerto Rican
2%
Other Caribbean
Hispanic
82%
Central
American
South American
81%
HISPANICITY
Other Hispanic
HA1: Americanizado
English dominant (nearly no Spanish)
Born in US; 3rd+ generation
Few Hispanic cultural practices
HA2: Nueva Latina
English preferred (some Spanish)
Born in U.S.; 2nd generation
Some Hispanic cultural practices; often “retro-acculturate”
HA3: Bi-cultural
Bi-Lingual (equal or nearly)
Immigrant as child or young adult
Many Hispanic cultural practices
HA5,
11%
HA1,
19%
HA4,
14%
HISPANICITYTM
HA4: Hispano
Spanish preferred (some English)
Immigrant as adult, in U.S. 10+ years
Pre-dominant Hispanic cultural practices
HA5: Latinoamericana
Spanish dominant (nearly no English)
Recent immigrant as adult (less than 10 years ago)
Primarily Hispanic cultural practices
Identify with home country more so than U.S.
HA3
28%
HA2,
29%
Over half of all
Hispanics in Salt
Lake City are
bicultural splitting
almost evenly across
HA2 and HA3 (~30%
respectively).
SALT LAKE CITY, UT
Socio-Economic Status (SES) is a Geoscape proprietary Culture
Code® that comprises a blend of income, education, occupation
and housing characteristics. SES helps identify consumer
purchasing power and preferences.
The variation in Socio-Economic
Status of Hispanic households is
shown by ZIP code for the Salt
Lake City, Utah DMA.
Households are grouped into common segments as an A-E
index or percentile ranking (values 1-100) by ZIP Code, Census
Tract or Block Group. “A” and “100” are the highest levels of
socioeconomic status while “E” and “1” are lowest levels.
P. 888.211.9353 | E. geoscape@geoscape.com | URL. www.geoscape.com
Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2013
The Designated Market Area (DMA) boundaries are defined by Nielsen.
SALT LAKE CITY, UT
The average annual spend by ZIP
code is shown for Hispanic
Households in the Salt Lake DMA.
This Market Snapshot is produced by Geoscape using the Geoscape Intelligence System (GIS) and the American
Marketscape DataStream™ Series 2013 and Consumer Spending Dynamix™ Series 2013.
For a FREE test drive of GIS, point your browser to: http://gis.geoscape.com/testdrive/
Copyright 2013 © All rights reserved. Reproduction rights are granted provided the material is reproduced in its
entirety and sourced to Geoscape and the American Marketscape DataStream, Series 2013.
P. 888.211.9353 | E. geoscape@geoscape.com | URL. www.geoscape.com
Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2013
The Designated Market Area (DMA) boundaries are defined by Nielsen.