SALT LAKE CITY, UT Salt Lake City is also the center of the Mormon Church, although less than half of the population of Salt Lake City proper is of the Mormon faith. 2014 Ranking 2014 Population 25 27 20 123 35 3,107,423 453,840 2,442,377 31,224 62,333 3,000,000 2,500,000 Population The Salt Lake City Market Area (DMA) encompasses Utah, Nevada, and parts of Idaho and Wyoming. It is also the largest DMA in the continental United States. The city of Salt Lake City, also known as the “Crossroads of the West” for its central geography in the western United States is the economic hub for the region and considered the high tech hub of the Rocky Mountains, a center for biochemical research and world-class destination for winter sports. Population Total Hispanic White non-Hispanic Black non-Hispanic Asian non-Hispanic Salt Lake City’s Hispanic Population has grown by 110% over the past 14 years to a total estimated 2014 population of 453,840. By 2019, that number should reach approximately 555,000. 81% of Hispanics in the Salt Lake City DMA are of Mexican origin and close to half are fully bilingual or bicultural. 2,000,000 1,500,000 1,000,000 500,000 0 Hispanic Population 1990 2000 2014 2019 93,258 216,105 453,840 555,217 White Non-Hispanic 1,696,809 2,037,895 2,442,377 2,624,226 The Asian population has also seen significant growth within the last 14 years with nearly a 70% increase to a total estimated 2014 population of 63,632. Black Non-Hispanic 11,127 15,837 31,224 37,241 Asian Non-Hispanic 33,020 37,038 62,333 73,287 Annualized % Chg '00 v '14 In 2014, CNN deemed Salt Lake City to be the least stressed-out city in the United States, citing the low cost of living and abundance of jobs. The combination of jobs, business climate and attractive cost of living make Salt Lake City seem very attractive to future growth. 150% 100% 50% 0% Hispanic Population White NonHispanic Black NonHispanic Asian NonHispanic SALT LAKE CITY, UT Hispanic Black non-Hispanic White non-Hispanic Asian non-Hispanic 1% More than 80% of the Hispanic population in the Salt Lake City UT DMA shares Mexican ancestry 2% 15% 7% 1% 2% Mexican 7% Puerto Rican 2% Other Caribbean Hispanic 82% Central American South American 81% HISPANICITY Other Hispanic HA1: Americanizado English dominant (nearly no Spanish) Born in US; 3rd+ generation Few Hispanic cultural practices HA2: Nueva Latina English preferred (some Spanish) Born in U.S.; 2nd generation Some Hispanic cultural practices; often “retro-acculturate” HA3: Bi-cultural Bi-Lingual (equal or nearly) Immigrant as child or young adult Many Hispanic cultural practices HA5, 11% HA1, 19% HA4, 14% HISPANICITYTM HA4: Hispano Spanish preferred (some English) Immigrant as adult, in U.S. 10+ years Pre-dominant Hispanic cultural practices HA5: Latinoamericana Spanish dominant (nearly no English) Recent immigrant as adult (less than 10 years ago) Primarily Hispanic cultural practices Identify with home country more so than U.S. HA3 28% HA2, 29% Over half of all Hispanics in Salt Lake City are bicultural splitting almost evenly across HA2 and HA3 (~30% respectively). SALT LAKE CITY, UT Socio-Economic Status (SES) is a Geoscape proprietary Culture Code® that comprises a blend of income, education, occupation and housing characteristics. SES helps identify consumer purchasing power and preferences. The variation in Socio-Economic Status of Hispanic households is shown by ZIP code for the Salt Lake City, Utah DMA. Households are grouped into common segments as an A-E index or percentile ranking (values 1-100) by ZIP Code, Census Tract or Block Group. “A” and “100” are the highest levels of socioeconomic status while “E” and “1” are lowest levels. P. 888.211.9353 | E. geoscape@geoscape.com | URL. www.geoscape.com Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2013 The Designated Market Area (DMA) boundaries are defined by Nielsen. SALT LAKE CITY, UT The average annual spend by ZIP code is shown for Hispanic Households in the Salt Lake DMA. This Market Snapshot is produced by Geoscape using the Geoscape Intelligence System (GIS) and the American Marketscape DataStream™ Series 2013 and Consumer Spending Dynamix™ Series 2013. For a FREE test drive of GIS, point your browser to: http://gis.geoscape.com/testdrive/ Copyright 2013 © All rights reserved. Reproduction rights are granted provided the material is reproduced in its entirety and sourced to Geoscape and the American Marketscape DataStream, Series 2013. P. 888.211.9353 | E. geoscape@geoscape.com | URL. www.geoscape.com Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2013 The Designated Market Area (DMA) boundaries are defined by Nielsen.