Quick
Spec
SeaChange Infusion ADM/ADR 7
Ad Gateway
SeaChange® Infusion™ ADM/ADR 7 represents our latest video-ondemand ad insertion platform for advanced environments. The
software delivers a standards-based solution for VOD environments
that leverages information from external ad campaign management
systems and interfaces with SCTE 130 and IAB VAST-based ad
decision systems. In conjunction with our next gen video back
office SeaChange Adrenalin™, the solution routes ad decision
intelligence and handles the insertion of pre-, mid-, and post-roll VOD
advertisements. Created as an open enterprise-grade solution, it is
built on a Linux platform and delivers horizontal N+1 scalability.
The Infusion ADM/ADR system provides
multiple interfaces including:
• SCTE 130 part 3 – Ad Decision Manager (ADM)
• SCTE 130 part 4 – Content Information Service (CIS)
• SCTE 130 part 5 – Placement Opportunity Information
Service (POIS)
• IAB VAST 3.0 – API to place ad requests and receive ad
decisions with online Ad Decision Services (ADS)
• Ad Router – Capability to route ad insertion operations
to different ADS
• MSV VOD Back Office – Content, playlist interface and session management
• MSV Inserter – Ad placement request, response and status
SeaChange Infusion ADM /ADR 7 Ad Gateway
AD DECISION MANAGER
(e.g. operator, content provider) to sell specific avails within a single asset.
The Ad Decision Manager provides the choice of an SCTE 130 part 3 ADM interface or an IAB VAST interface
AD ROUTER
to one or more external Ad Decision Services (ADS).
The ADM provides an ADS-centric interface, allowing
The Ad Decision Router (ADR) provides configurable
the ADS to control the number, positioning, and
rules that allow different ADS to provide advertisement
duration of advertisements unbounded by the ADM
placement services based on the content owner. Each
or ADM-centric interface. In ADM-centric mode, the
ADS may handle placement of advertisements for
POIS determines where the ads are placed and the ADS
one or more different owners. A default ADS may be
decides only which ads to place in the provided playlist
configured to handle placements for those assets that
structure. The external ADS is responsible for taking the
have not already been explicitly routed to an ADS.
asset requested in the VOD session, splitting the asset
into clips, and returning a list of pre-roll ads, asset clips
INFUSION MSV INSERTER
interspersed with mid-roll ads, and post-roll ads. The
Ad Decision Manager supports the required SCTE 130
The Infusion multiscreen video inserter manipulates
part 3 messaging to provide ad placement and status
manifest files to place ads into OTT streaming video
information.
using adaptive bit rate formats like HLS and MPEGDASH. The Infusion MSV Inserter is client-agnostic.
CONTENT INFORMATION SERVICE
It uses a hybrid form of server-side ad insertion and
client-side beacons to provide more control over
The Infusion SCTE 130 part 4 CIS provides support quality of service while retaining client-side event
for retrieving asset information to aid in ad placement
tracking for devices that support it in order to ensure
operations. The CIS restricts client queries by only
accurate impression reporting and ad billing.
returning asset information for assets owned by
the specific provider associated with an ADS. This is
accomplished by associating a CIS client identity at the
time of ADS configuration.
PLACEMENT OPPORTUNITY INFORMATION SERVICE
The Infusion SCTE 130 part 5 POIS provides metadata
about the location of the ad avails within the video
assets and about who ‘owns’ each avail and is entitled
to decide what ads to insert. Infusion POIS offers
flexibility for keeping business control or delegating it
to partners/third parties by allowing different parties
QS
SeaChange Infusion ADM /ADR 7 Ad Gateway
SCTE 130-3
ADM
VOD Ad
Workflow
SCTE 130-4
CIS
SCTE 130 Interface
Infusion
AdPulse
Content
Database
SCTE 130-5
POIS
Unified Streamer
ADR
Edge Network
ADM/ADR 7
MSV Inserter
PC
Smart TV
VOD
Set Top Box
Ads
Tablet
Smartphone
IAB VAST Interface
SCTE 130
ADS
IAB VAST
ADS
Third-Party
SIMPLE INTEGRATION
SeaChange has adopted and embraced the two leading industry standards to simplify the integration of external
advertising system components – the SCTE 130 standard, common in cable/HFC environments, and the IAB
VAST 3.0 API, typically used in online environments. For developers or third parties who wish to integrate with the
Infusion ADM/ADR system, SeaChange maintains conformance documents that detail the Infusion system’s use of
the SCTE 130 and VAST interfaces.
INTEGRATION POINTS
• MSV VOD Back Office
• ADS/Campaign Manager
• Packager
• MSV Client
QS
SeaChange International, Inc.
50 Nagog Park, Acton, MA 01720 USA
T +1.978.897.0100 F +1.978.897.0132
www.schange.com
12.8_2015
©2015 SeaChange International, Inc. SeaChange Infusion and
SeaChange Adrenalin are trademarks of SeaChange International,
Inc. All other marks are the property of their respective owners. While
every effort is made to ensure the information given is accurate,
SeaChange does not accept liability for any errors or mistakes which
may arise. All features, specifications, system requirements and/or
compatibility with third party products described herein are subject
to change at any time without notice.