Bruce Leigh Myers, Ph.D.
373 Pearl Street #1 Rochester, New York 14607-3748
Telephone: (908) 601-4646 EDUCATION:
New York University
Steinhardt School of Culture, Education and Human Development
Doctor of Philosophy
May, 2004
Curriculm Vitae
email: blmppr@rit.edu
New York, NY
Dissertation Title: Moving Beyond Computer-Based Information Technology: A Comparison of the
Technology Acceptance Model with The Theory of Reasoned Action and the Theory of Planned Behavior
in an Industry Specifications Context
Using a sample consisting of intended adopters of a particular printing industry specification,
specifically the Flexographic Image Reproduction Specifications and Tolerances (FIRST), this study
evaluated three theories from the realm of social psychology: the theory of reasoned action, the
theory of planned behavior and the technology acceptance model through data obtained from a crosssectional survey. The research utilized behavioral intention to adopt FIRST as a criterion variable. This
study examined the appropriateness of the respective models in this particular research context by
determining the degree of variance in the criterion variable each explained.
New York University
Steinhardt School of Culture, Education and Human Development
Master of Arts Degree
August, 1991
New York, NY
Administration and Management of Technology and Industry Programs, the Center for Graphic
Communications Management and Technology
Montclair State University
Bachelor of Fine Arts Degree, Cum Laude
August, 1985
Upper Montclair, NJ
Concentration in Fine Arts Photography with major course in Printmaking.
Antonelli Institute of Art and Photography
Associate Degree in Specialized Technology: Photography
June, 1982
King of Prussia, PA
PROFESSIONAL EXPERIENCE:
Rochester Institute of Technology (RIT)
College of Imaging Arts and Sciences, School of Media Sciences
Rochester, NY
ASSISTANT PROFESSOR TENURE TRACK
September 2011 to Present
Core responsibilities include teach and develop graduate and undergraduate courses in The School of
Media Sciences.
Page Two Bruce Leigh Myers, Ph.D. Curriculum Vitae
PROFESSIONAL EXPERIENCE (continued):
Rochester Institute of Technology (RIT)
ASSISTANT PROFESSOR TENURE TRACK (continued)
Rochester, NY
The School of Media Sciences is the current incarnation of the former School of Print Media at RIT, and
is built on a legacy of over 75 years of excellence as the widely recognized premier graphic technology
and communications program in North America. The current curriculum merges conventional print and
publishing into cross-media technologies.
Duties include update and refresh existing courses, with the goal of increasing student engagement
through expanded immersive content in the laboratory and field. Relevance of existing courses is
further enhanced by actively incorporating elements of asynchronous learning through emerging
information technologies, as well as ensuring that materials including equipment and software utilized
are current and germane to what is utilized in the profession. Courses in Materials and Processes, Tone
and Color, Digital Printing, and Color Management are representative of those overhauled and are
increasingly selected by both majors and non-majors due to the pedagogical innovations and
approaches in course implementation.
In addition to pedagogical duties, other responsibilities include maintaining an active research agenda
as well as service to the Institute and the profession. Research agenda includes an ongoing submission
of current research to relevant journals and associations for publishing and presentation at
academic conferences, as well as graduate thesis advisement and direction. Service to the Institute
includes committee participation at the school and college level. Service to the profession is manifest
by membership on relevant industry associations and respective submission of research and other
written works.
INDEPENDENT COLOR MEASUREMENT / QUALITY CONTROL CONSULTANT
Hazlet, NJ
September 2011 to Present
Provide training and consulting services to industry. Responsibilities include implementation and training on color measurement, ink formulation, and quality control analysis systems, as well as technical
writing. Clients include Crown Equipment (New Bremen, OH), Brook and Whittle (Amherst, NY),
MacArthur Corporation (Grand Blanc, MI), Menasha Corporation (Philadelphia, PA), Yerecic Label (New
Kensington, PA), Christmas City Printing (Bethlehem, PA) and X-Rite, Incorporated (Kentwood, MI).
X-Rite, Incorporated
Kentwood (Grand Rapids), MI
ACCOUNT MANAGER
May 2006 to August, 2011
Territory Manager for key accounts and distribution channels, responsible for sales of X-Rite imaging
and media solutions in the mid-Atlantic and Ohio valley territories. Developed distribution channels
and major customers for densitometric and spectrophotometric color measurement solutions including
ICC profile based color management, prepress and pressroom quality assurance, ink formulation, and
printing process control. Worked with all aspects of print production, including heatset and non-heatset
publication printing, screen printing, commercial and folding carton sheetfed lithographic printing,
flexographic printers, advertising agencies, gravure printers, newspapers and trade shops.
Page Three
Bruce Leigh Myers, Ph.D. Curriculum Vitae
PROFESSIONAL EXPERIENCE (continued):
X-Rite, Incorporated
Kentwood (Grand Rapids), MI
GLOBAL SALES TRAINING MANAGER / ACCOUNT MANAGER
May 2004 to May 2006
Worked in dual role as Global Sales Training Manager and Account Manager. Developed and
implemented technical sales training curricula for digital imaging, color management and color
measurement and subsequently present training seminars both domestically and to Asian sales force in
China, Japan, and Singapore. Also maintained mid-Atlantic territory for imaging and media products with
an annual sales quota of over two million dollars.
Kean University
Union Township, NJ
School of Visual and Performing Arts – The Department of Design
ASSISTANT PROFESSOR
September 2000 to May 2004
Taught Graduate and Undergraduate courses in all management aspects of graphic communications,
as well as technical courses in color measurement and management, desktop publishing and both
black-and-white and color photography. Served as undergraduate program coordinator. Advised and
placed students in relevant industry jobs while recruiting graduate and undergraduate students.
New York University
New York, NY
School of Professional Studies Master’s Degree in Graphic Communications Management and Technology
ADJUNCT INSTRUCTOR September 1998 to Present
Teach graduate and undergraduate courses in the areas of color reproduction, quality control and
research. Develop and implement synchronous, on-line graduate research course in Fall, 2012.
X-Rite, Incorporated
Kentwood (Grand Rapids), MI
CORPORATE ACCOUNT MANAGER February 1997 to September 2000
Worked with major international consumer packaging companies to develop spectrally based color
control programs. Wrote technical specification manuals, prepared and presented the program to various
packaging vendors, and oversaw program adoption. Also served X-Rite, Incorporated as a Sales
Representative during this period. Named “Salesperson of the Year” in 2003 and 1998.
Agfa Corporation
Ridgefield Park, NJ
ACCOUNT MANAGER November 1985 to January 1997
Sold entire Agfa Graphic Systems electronic and consumable product lines. Maintained existing
consumable customer base with annual purchases over three million dollars, including major trade
shops, commercial printers, newspapers, advertising agencies and packaging printers. Administered and
managed dealer sales channel. Other titles held during this period include Regional Technical Manager,
Sales Representative, and Senior Laboratory Technician. Named to “President’s Club” for outstanding
sales achievement.
Page Four
Bruce Leigh Myers, Ph.D. Curriculum Vitae
SELECTED PUBLICATIONS
Visual Communications Journal
International Graphic Arts Education Association
Fall, 2014
Refereed Article: “An Appliation of the Technology Acceptance Model to Intended Adoption of Digital
Printing Technology in the Label Industry” (with Trevor Schroeder)
The Magazine
July, 2014
Edited Article: “Exploring the Value of Contract Color Proofs”
Printing Industries of America
Quick Printing
November, 2014
Extensive Interview with Jeffrey Steele: “Does Offset Printing Have a Future”
Cygnus Business Media
Visual Communications Journal
International Graphic Arts Education Association
Fall, 2013
Refereed Article: “Adoption of Technologies for Contract Color Proofing in Commercial Printers”
Visual Communications Journal
International Graphic Arts Education Association
Fall, 2012
Refereed Article: “An Analysis of Illuminant Metamerism for Contract Proofs”
Printing News
Cygnus Business Media
ACADEMIC PRINTING COLUMN January, 2002 to December 2006
Wrote monthly column entitled “It’s Academic,” the purpose of which was to give the industry
perspectives on issues regarding graphic arts education. A common theme for the column is concerned
with the attraction young people to the graphic communications industry, and to encourage
cooperation between the industry and educational institutions. The Printing News was the printing
industry’s only newsweekly at that time, and covered all that was new and noteworthy for commercial
printers and allied businesses throughout the then $32 billion metropolitan markets of New York, New
Jersey, Pennsylvania and Connecticut.
GATF WORLD 2006 TECHNICAL FORECAST
Graphic Arts Technical Foundation
February, 2006
“Color Control Programs. Spectrophotometric Inter-Instrument Agreement: New Software Advancements
Promise to Help Overcome Instrument Limitations with Colorimetric Control Programs”
GATF WORLD 2005 TECHNICAL FORECAST
February, 2005
“Color Management in the Pressroom”
FLEXO CANADA
March, 2001
“Accurate colour measurement: the cornerstone of any quality system”
Graphic Arts Technical Foundation
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Bruce Leigh Myers, Ph.D. Curriculum Vitae
SELECTED PAPERS PRESENTED:
Technical Association of the Graphic Arts (TAGA) Spring. 2015
“An Analysis of M0 and M1 Measurement Conditions”
(to be published in subsequent TAGA Proceedings, in-press)
Cross-Media Innovation Center Summit (CMIC)
Fall, 2014
“Gray Balance as Calibration Aims versus Gray Balance as Process Control Parameter”
(with Robert Chung)
Albuquerque, NM
Rochester, NY
Technical Association of the Graphic Arts (TAGA) Portland, OR
Spring, 2013
“An Analysis of Illuminant Metamerism for Lithographic Substrates and Tone Reproduction”
(Published in subsequent TAGA Proceedings)
Cross-Media Innovation Center Summit (CMIC)
Rochester, NY
Fall, 2013
“Adoption of Technologies for Contract Color Proofing in Commercial Printers: A 2013 Analysis”
Cross-Media Innovation Center Summit (CMIC)
Rochester, NY
Fall, 2012
“Metamerism Index: Improving Quality and Driving Variance Out Of Color Critical Workflows”
New York University / Cal Poly Virtual Proofing Symposium Spring, 2007
“Management Issues Involving the Adoption of Virtual Proofing”
New York, NY
Shenzen Printing Association
Summer, 2005
“Color Management Advancements”
Shenzen, PRC
Beijing International Printing Technology Exhibition
Spring, 2005
“Color Management Advancements”
Advanced Printing and Technology Centre, Ltd. (APTEC)
Summer, 2004
“Prerequisite for print color management – implementing color management”
Beijing, PRC
Hong Kong
Foundation of Flexographic Technical Association Annual Forum
Dallas, TX
Spring, 2004
“Factors influencing adoption of Flexographic Image Reproductions Specifications and Tolerances”
Flexo Canada An Art Becomes a Science Conference
Fall, 2000
“Colour Measurement and Control”
Toronto, ON
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Bruce Leigh Myers, Ph.D. Curriculum Vitae
SELECTED AWARDS:
Rochester Institute of Technology
May, 2013
Nominated for Richard and Virginia Eisenhart Provost’s Award for Excellence in Teaching
Rochester, NY
New York University
February, 2008
Award for Teaching Excellence
New York, NY
New York University
June, 2004
19th Annual Student Prism Award
New York, NY
Flexographic Technical Association
August, 2002 and August, 2001
Named “Who’s Who” among volunteers in flexography Graphic Arts Technical Foundation / Graphic Arts Show Company
July 2001
Awarded Grant to attend One Week Teacher Update Conference Ronkonkoma, NY
Warrendale, PA
SELECTED SERVICE:
Technical Association of the Graphic Arts (TAGA) Board of Directors
Spring, 2015 - Present
Color Research and Application Journal
Fall, 2014
Peer Reviewer
Warrendale, PA
Wiley, published on behalf of Inter Society Color Council
RIT College of Imaging Arts and Sciences
Spring, 2012 - Fall, 2013
Five-year Strategic Plan Core Team, Active Member
Rochester, NY
RIT College of Imaging Arts and Sciences
Fall, 2013 - Present
Scholarship, Creativity & Research Strategic Plan Implementation Team, Chair
Rochester, NY
RIT School of Media Sciences
Rochester, NY
Fall, 2014 - Present
Active Member of Graduate Curricula Committee. Input on course development and implementation for
two-year Master of Science in Print Media program.
September, 2011 - Fall, 2014
Active Member of Curricula and Strategy / Recruitment Committee. Pro-actively recruit graduate and undergraduate students through industry events and feeder school visits.