AUGUST 2012 VOLUME 40 NUMBER 3 The Magazine of The interNational Association of Lighting Management Companies, NALMCO® RELIGHT VS. RETROFIT HOW DOES THE INDUSTRY QUANTIFY VALUE? DO YOU KNOW WHERE YOUR ECONOMY IS? REGULATIONS SET New Efficiency Standard For Fluorescent Ballasts COUNTDOWN TO OCTOBER THE 59TH ANNUAL NALMCO CONVENTION & TRADE SHOW BOARD OF DIRECTORS PRESIDENT Fred Hauber, CLMC®, CSLC, CLEP, CET Eastern Energy Services, Inc. Phone: (609) 801-1990 Email: fred@easternenergyservices.com PRESIDENT-ELECT/TREASURER Vicki Wood Tri-County Lighting Services, Inc. Phone: (714) 288-1711 Email: vwood@tclighting.com IMMEDIATE PAST PRESIDENT Jim Frank, CLMC®, CSLC Facility Solutions Group Phone: (913) 422-8400 Email: jim.frank@fsgi.com Lighting Management & Maintenance is published by the interNational Association of Lighting Management Companies (NALMCO®) QUESTIONS & FEEDBACK NALMCO HEADQUARTERS 1255 SW Prairie Trail Parkway Ankeny, IA 50023 Phone: (515) 243-2360 Fax: (515) 334-1174 Email: director@nalmco.org Molly Lopez, CAE – Editor Heather Tamminga, CAE – Assistant Editor Carol Henderson – Advertising Echo-Factory – Graphic Design Documation – Printer VICE PRESIDENTS Chris Frank, CLMC®, CSLC, CLEP Scott Mendelsohn Colorado Lighting, Inc. Phone: (303) 288-3152 Email: cfrank@coloradolighting.com Imperial Lighting Maintenance Co. Phone: (773) 794-1150 Email: scott@imperiallighting.com Steve Kath, CLMC® Chris Munford, CLMC® The Retrofit Companies Phone: (507) 455-2181 Email: skath@retrofitcompanies.com Lighting Maintenance & Service, Inc. Phone: (801) 281-0400 Email: cmunford@lmslighting.com ASSOCIATE MEMBER REPRESENTATIVES Randy Breske, CLMC®, CSLC, CLEP Bruce Ryman Precision-Paragon [P2] Phone: (800) 657-0883 Email: rbreske@p-2.com Osram SYLVANIA Phone: (720) 244-4076 Email: Bruce.Ryman@sylvania.com Lance Burghardt, CLMC®, LC Lighting Management & Maintenance publishes information for the benefit of its members and readers. The sponsor (NALMCO®), the publishers and editors of Lighting Management & Maintenance cannot be held liable for changes, revisions or inaccuracies contained in the material published. For more detailed information on the products, programs, services or policies covered in Lighting Management & Maintenance, it is recommended that readers contact the appropriate person, company, agency or industry group. Philips Lighting Company Phone: (315) 559-2325 Email: lance.burghardt@philips.com EX-OFFICIO ADVISOR Ray Pustinger, CLMC®, CSLC, CEM, CDSM Echo-Factory Phone: (562) 513-5306 Email: ray@echo-factory.com LM&M | August 2012 3 August 2012 22 ® NALMCO COMMITTEES, REPORTS & UPDATES 06 08 10 13 14 15 PRESIDENT’S MESSAGE COMMITTEE LISTS COMMITTEE REPORTS BOARD UPDATES CERTIFICATION RECOGNITIONS “CHOOSE NALMCO” CAMPAIGN CONTINUES! NEWS INDUSTRY & MEMBER NEWS 16 17 17 18 19 19 19 20 21 NALMCO AT LIGHTFAIR® NALMCO EXHIBITS AT LARGEST ENERGY CONFERENCE AND TECHNOLOGY EXPO NEMA RESPONSE TO ENERGY & WATER BILL NLB’S HIGH BENEFIT LIGHTING® AWARDS PROGRAM MAXLITE’S NEW PRODUCT MARKETING MANAGER EPCO IN MINNESOTA’S TOP 100 COMPANIES CRESTRON EXPANDS WEST COAST RESOURCES GANASSI RACING TEAMS & SOL, INC. PARTNER GRAYBAR CELEBRATES ITS FIRST LEED FACILITY Volume 40 Number 3 28 36 LIGHTING MAINTENANCE, SALES & MANAGEMENT FUTURE TRENDS & BUSINESS 22 REGULATIONS SET NEW EFFICIENCY STANDARD FOR FLUORESCENT BALLASTS By Craig DiLouie, LC 25 IT’S ALMOST NOVEMBER – DO YOU KNOW WHERE YOUR ECONOMY IS? By Chris Kuehl 28 RELIGHT VS. RETROFIT: HOW DOES THE INDUSTRY QUANTIFY VALUE? By Raymond A. Pustinger, CLMC, CSLC, CEM, CDSM 34 ASK A LIGHTING PRO SPECIAL SECTION 35 36 NALMCO 2012 SPRING SEMINAR 59TH ANNUAL NALMCO® CONVENTION & TRADE SHOW SPOTLIGHT PEOPLE, PRODUCTS AND INITIATIVES 43 44 48 NEW MEMBERS NEW RELEASES: THE INDUSTRY’S LASTEST PRODUCTS MEMBERSHIP CONTEST UP-TO-DATE CALENDARS, TRAINING & EVENTS 34 ADVERTISING INDEX 50 50 CALENDAR OF EVENTS EDUCATIONAL FACILITIES & TRAINING SCHEDULE LM&M | August 2012 5 FUTURE TRENDS & BUSINESS RELIGHT VS. RETROFIT how does the industry quantify value? By Raymond A. Pustinger CLMC®, CSLC, CEM, CDSM Energy efficient lighting, relight, retrofit, 1-for-1, investment grade, low hanging fruit, commodity, value add, deeper retrofits. These are all terms that industry professionals use when discussing energy saving lighting projects, market strategies, opportunities, and technology applications. Clearly, compelling opportunities continue to be presented by rapidly evolving lighting technology. Not so clear is the path to successful energy saving projects. Investing capital in energy efficiency is a scary proposition for facilities professionals. Developing and selling energy saving projects can be a costly, lengthy, daunting process for lighting professionals. For every success story, there is a corresponding cautionary tale of failed projects, good technology poorly applied, and projects poorly executed. The objective of this discussion is to increase the recognition of value in energy efficient retrofit and relighting, and encourage greater balance and awareness in weighting price and value. A small gain in these areas would mean huge financial and environmental gains for the facilities and energy efficiency communities alike. COMMODITIZATION VS. VALUE ADD The battle between commoditization and value add has been a constant in energy efficient lighting since the first energy saving F40T12 lamps were introduced in the 1970s. Remember the first F40/T12/CW Econ-O-Watt, Watt Miser, and Super Saver lamps? These products gave birth to the energy efficient lighting industry, spawning group re-lamping projects fueled by energy saving lamps, and initiating a continuum of innovation and one-upmanship that continues to this day. It goes something like this; products seek differentiation and price by adding performance, squeezing out more efficacy, or both. When successful, the products proliferate, become a new standard, and pricing commoditizes. Soon after, the next iteration comes along, and the cycle repeats. Purveyors of energy efficient retrofit and relighting lighting projects experience a similar cycle as new technology, techniques, and applications are developed in the market place. The funny thing is that while everyone would like to buy at commodity price point, we’d all like the unique value of our products and services to be recognized with price. No one wants to be commoditized or receive commodity service, we want value. So how does the industry quantify value? The answer is, not very well at all. Therein lies the challenge facilities and energy efficiency professionals wrestle with. When you consider the multitude of variables in technology, product quality, iteration, functionality, and pace of adoption, it can be an overwhelming task for the buyer to quantify value. Unfortunately, the simplest thing to quantify, total project cost, becomes the safety net. After all, how often is one criticized for being frugal? Worse yet, sometimes doing nothing is seen as a safer choice than investing in energy saving technology, and viable projects are not executed. For those who develop quality retrofit and relighting projects, it can seem a hopeless task to find buyers who recognize and respond to quality. LM&M | August 2012 29 Faced with an overwhelming array of choices and the task of quantifying value across disparate proposals, far too many retrofit/relight buy decisions are made based solely on price. Sadly, in these cases, facility owners may invest less, but pay more per unit of benefit, or worse, pay for negative benefits. Equally unfortunate is that the ability to offer a low priced lighting retrofit requires little skill or experience. Many unqualified retrofitters enter the market, seemingly validated by the market acceptance of new technology. They are awarded projects based on price alone, make poor product applications, inaccurate performance claims, fall short on execution, and leave the buyer disappointed. This hurts not only the buyer, but lighting professionals as well. Why? It is a case of guilt by association. The buyer’s bad experience casts a negative reflection on all lighting professionals. Adding insult to injury, unskilled or unqualified retrofitters generally underestimate the cost of doing a professional job, while those who do recognize the cost of delivering quality are measured against unrealistic price levels established by unqualified retrofitters. As facilities and energy efficient lighting professionals, we can do better. DEFINING RETROFIT AND RELIGHT Retrofit: In the context of an energy saving lighting project, the term retrofit typically applies to a straight replacement of 30 LM&M | August 2012 components in an existing lighting system, 1-for-1 replacement of luminaires, and sometimes basic occupancy/vacancy based lighting controls. In a retrofit, the priority is energy savings, and incremental improvements in the quality of the illuminated environment are tertiary benefits. Another characteristic of a retrofit is that the existing system, the baseline, is assumed to be functional and well suited to the use of the space. No significant design changes or revisions to performance criteria are considered. In these retrofits, the shortest payback measures are targeted, essentially harvesting the “low hanging fruit” and delivering the greatest short term return on investment and quickest simple payback. These are cost and commodity driven projects. Relight: The term relighting is typically used to describe energy efficient lighting project where the site is addressed from almost a blank slate. Yes, there is an existing lighting system, but the project starts with defining anew the requirements of the illuminated environment, and a solution is designed to meet those requirements in the most energy efficient and financially compelling manner possible. Most often, these solutions will go beyond a component retrofit, to include complete luminaire replacement, modifications to the fixture layout, and new approaches to aesthetics and means of illumination that align with the current use of the facility. Relighting projects may deploy the same or similar technology as a retrofit, but will go deeper into the project, beyond the low hanging fruit. These projects often include FUTURE TRENDS & BUSINESS occupancy/vacancy based lighting controls, advanced lighting controls with communications capabilities and demand response functionality, and address both interior and exterior lighting. Deep retrofits, as they are referred to by utilities, require investment grade application engineering, a value add approach to service and execution including a sophisticated presentation of project economics, and a significant investment in staff time and client education during the project development cycle. Consider the statements below. Do they apply to Commodity Retrofit? Or Value Added Relighting? Owners need them Utilities support them Lighting professionals prefer them They do more good for the owner, suppliers, industry and environment The point is, each of the statements apply equally to both commodity retrofit and value added relighting, so long as the project is executed professionally and with a regard for lighting fundamentals. With that said, determining which path to take is a matter of site specific circumstances, ownership priorities, and economic realities. Both approaches are needed, worth doing right, and worthy of respect. WHEN TO CHOOSE COMPREHENSIVE RELIGHTING, COMMODITY RETROFIT Comprehensive Relighting: Typically, facilities best suited for a comprehensive relighting approach are larger sites that are owned, on long term leases, heavily configured to the user, very dependent on a quality illuminated environment, or are one of many in a larger portfolio. These buyers have more to lose with a bad project, more to gain with a good one, and more ability to fund comprehensive scopes. When evaluating return on investment, they are in a position to benefit from positive cash flow and improved life cycle costs over a longer horizon. Typically, these are longer sales cycles, 12-24 months is common. Early in the project development cycle, relationships are formed and commitments made where the owner and supplier commit to the necessary project development investments. Commodity Retrofit: Quite often, facilities which are better suited for a commodity retrofit approach are those with basic lighting systems in place, short term occupancy certainty, less demanding illumination requirements, perhaps a scarcity of capital, or scarcity of resources to investigate comprehensive options. In these cases, harvesting the low hanging fruit allows the facility to leverage available capital, limited staff resources, and utility incentives. Commodity projects can achieve quick simple paybacks and deliver very high return on investment scenarios; however, deeper savings opportunities may not be harvested. In either approach, the facilities professional should do a thorough job of establishing expectations, investigating options, and evaluating quality suppliers. Do this and they are more likely to avoid common pitfalls, and wind up with a successful project. Table 1 illustrates how the additional investment in a comprehensive relighting scope, or deep retrofit, might compare to a 1-for-1 commodity scope. Both projects are based on the same facility, a 250,000 square foot industrial plant. It seems a contradiction, but properly designed & executed, both are great projects. Table 1. (A) 1-FOR-1 RETROFIT (B) INVESTMENT GRADE RELIGHTING VARIANCE INITIAL COST $132,517 $239,225 $106,708 ANNUAL ENERGY SAVINGS $67,957 $100,592 $32,634 10 YEAR CASH FLOW NET OF INVESTMENT $547,057 $766,693 $219,635 INTERNAL RATE OF RETURN (10 YEAR) 50% 41% -10% SIMPLE PAYBACK YEARS 1.95 2.38 0.43 23 28 5 PROJECT DATA SIMPLE PAYBACK MONTHS LM&M | August 2012 31 FUTURE TRENDS & BUSINESS The decision on which approach should be deployed comes back to the site situation, owner/occupant priorities, financial horizon, available capital, and the illumination requirements within the facility. A quick look at Table 1 illustrates the case for the additional investment in column B: With the additional investment, the project cost increases by $106k (81 percent), while the simple payback period increases by only 5 months, the Buyer increases their annual savings by $32.6k (48 percent) and the ten year positive cash flow increases by $219.6k (40 percent). Table 2 provides line item detail that illustrates how the scope and savings expand from the 1-for-1 scope to the comprehensive relight scope. By looking at the components of the project and their simple paybacks line by line, it is clear to see how easy it can be to gravitate toward the low hanging fruit, short payback measures. It is also clear that in so doing, substantial savings and performance opportunities are left unrealized. Again, both projects have merit, based on site and ownership specific priorities. CONCLUSIONS The decision on how to approach projects is situational; there is no absolute correct solution. For Buyers: Out of all the considerations, the most important thing is to engage quality resources, determining early in the process if your supplier candidates are qualified. Second, determine whether your candidate’s approach aligns with your needs. Many energy service companies, lighting retrofit contractors, relighting professionals, and other project developers are geared to focus on either commodity or comprehensive, and will excel only at one or the other. Some have the ability to go either way, and tailor their approach to your situation. Whether you go down the commodity or comprehensive path, you should choose a partner whose approach aligns with your needs. Finally, seek to become an educated buyer during the process, require a well-defined contract scope of work that creates accountability, set expectations in advance, and invest in demonstration installations before mobilizing the complete project. Table 2. 250K SF INDUSTRIAL PROJECT: COMPONENTS OF COST AND SAVINGS TURNKEY PROJECT COST ANNUAL ENERGY SAVINGS 10-YEAVR NET CASH FLOW IRR SIMPLE PAYBACK $132,517 $67,957 $547,057 50% 1.95 + ADVANCED LIGHTING CONTROLS $33,129 $13,578 $102,646 40% 2.44 + COMPREHENSIVE RELIGHTING SCOPE $19,878 $6,878 $48,903 33% 2.89 + LED TASK LIGHTS $10,500 $2,800 $17,500 23% 3.75 + OUTDOOR - REPLACE 400MH AREA LIGHTER $29,684 $7,170 $42,016 20% 4.14 + OUTDOOR - REPLACE 250MH WALL PACK $13,517 $2,209 $8,570 10% 6.12 SUB-TOTAL: ADDITIONAL INVESTMENT GRADE PROJECT COMPONENTS $106,708 $32,634 $219,635 28% 3.27 (B) TOTAL: INVESTMENT GRADE RE-LIGHTING PROJECT $239,225 $100,592 $766,693 41% 2.38 (A) BASE PROJECT: INTERIOR COMMODITY GRADE 1-FOR-1 RETROFIT 32 LM&M | August 2012 For Project Developers: It is critically important to have a clear strategy. There is an enormous market for commodity deployments of technology, and if that is to be your niche, be the best at it. Excel by developing streamlined solutions geared to deliver great price, quality work, and seamless execution. There is no reason for commodity to be associated with poor service or execution, it can and should be good business. There is an equally compelling market for deep retrofits, investment grade relighting projects, and this work is also needed and rewarding. Just like it does for the buyer, this approach requires more investment of your time, effort, and expense, and can also deliver greater rewards. The key to success here is to have a process that identifies commodity buying circumstances and comprehensive buying circumstances early in the project development cycle. With greater awareness of the need to properly balance price, value, qualifications, and scope, combined with a spirit of collaboration, buyers and sellers of energy efficient lighting projects can create more value together, and in that case, everybody wins. 0LUGINTOAFULLLINENATIONALSUPPLIERWITHOUTSTANDING PRODUCTSANDSUPERIORCUSTOMERSERVICE #HOOSE5NIVERSALFORALLYOURLIGHTINGAPPLICATIONS INCLUDING#&,,INEAR&LUORESCENT()$ANDE()$PRODUCTS #ALL"!,,!34TODAYAND GETTHEPOWERYOUNEEDTOSUCCEED About the Author: Raymond A. Pustinger CEM, CDSM, CLMC, CSLC, has been involved with energy efficient retrofit and relighting projects since 1989, first managing, designing, and selling projects as a contractor, and later supplying energy efficient luminaires and conversion kits to the ESCO, Contractor, and Distribution markets as an OEM. Energy Intelligence in Lighting. 3EEHOWMUCHOTHERSARESAVING 2EVIEWOURCASESTUDIES ATUNVLTCOMSAVE )'((Le`m\ijXcC`^_k`e^K\Z_efcf^`\j LM&M | August 2012 33 PRESIDENT’S MESSAGE By now you have all received an email that LM&M is now available for download in PDF form. This will allow for our members to read our publication on their smart phones or tablet devices. LM&M is also available for anyone to download from the website. Feel free to share the publication with your customers! We hope that it may increase our readership and help promote NALMCO to the end-users who will then, in turn, contract with our member companies for service. The Board and some of the members continue to staff our NALMCO booth at various conventions and trade shows across the country in order to promote the value of our certifications and membership. If you have a show in your area and want to exhibit for NALMCO please contact director@nalmco.org. HOW LONG IT STAYS BRIGHT (LUMEN DEPRECIATION) HOW WELL IT WORKS WITH CONTROLS HID LAMP COST FLUORESCENT promote nalmco L I G H T I N G T E C H N O LO G I E S HID FLUORESCENT INDUCTION LED INDUCTION 1953 S TAC K I N G U P T H E F E AT U R E S E N E R G Y- E F F I C I E N T WHERE DID WE GET THE NUMBERS? Efficienc y, life-span and lumen-maintenance data is based on common MH400, Long Life T5 and T8 fluorescent lamps, major brand induction systems, and delivered lumens from common high wattage LED fixtures. LED CE SIN L E T ’ S C O M PA R E LIGHT SOURCE EFFICIENCY LIGHT DISTRIBUTION HOW EFFICIENTLY IT TURNS ELECTRICITY INTO LIGHT Initial Lumens per Watt End of Life Lumens per Watt 140 120 100 85 85 80 LATERAL LIGHT SPREAD 80 80 75 56 49 49 60 Each technology has different potential to control light distribution characteristics. Fixtures with more light distribution options can allow for more flexible layouts often reducing the overall amount of fixtures required to get uniform illumination, and therefore the overall energy consumption of the lighting system. 40 Also, we are currently involved with updates to various industry publications that our members have helped develop. One example is the upcoming revamp of the [IESNA/NALMCO Recommended Practice for Planned Indoor Maintenance (RP-36)]. If you would like to assist in some way or contribute pertinent data, please send your comments to: director@nalmco.org and we will forward your ideas/questions or concerns to professional groups who are currently studying these issues. 20 0 HID FLUORESCENT INDUCTION LED* *Varies greatly by fixture and application HID FLUORESCENT INDUCTION LED LIGHT DISTRIBUTION CAPABILITIES I N F I X T U R E E F F I CAC Y HID EFFICACY NET OF FIXTURE USING S/P ADJUSTED LUMENS If you have an ANY ideas, or would like to share ways that we can improve your experience with the organization, please don’t hesitate to speak with NALMCO Board members or NALMCO staff representatives. We are here to serve you! Initial Lumens per Watt 126 113 120 100 113 INDUCTION 85 79 75 80 REMINDER: The 59th Annual Convention and Trade Show will be held in Rancho Mirage, Calif., at the Westin Mission Hills Resort & Spa October 14–17, 2012. Save the dates and plan to attend! FLUORESCENT End of Life Lumens per Watt 140 49 49 60 LED 40 20 0 HID Let’s make this a banner year for promoting the organization and growth of membership. Recruit one General Member this month. FLUORESCENT INDUCTION LED* *Varies greatly by fixture and application SO, WHICH IS THE BEST? It depends. Every lighting technology has unique features that make it the right technology for a specific application. T Y P I CA L L I F E S PA N HOW MANY HOURS OF CONTINUOUS OPERATION BEFORE IT NEEDS TO BE REPLACED Please send your comments to: director@nalmco.org 120,000 Sincerely, Fred Hauber, CLMC®, CSLC, CLEP, CET NALMCO® President 100,000 G E T H E L P TO DAY 80,000 WAN T HE L P PI CKI N G T H E R IG H T LIG H T IN G T E C H F O R YO U R N E X T P R O J E C T ? 60,000 GET IN TOUCH WITH OUR LIGHTING EXPERTS. 40,000 20,000 0 HID 6 FLUORESCENT INDUCTION LED* *Varies greatly by fixture and application LM&M | August 2012 WWW.P-2.COM @P2LIGHTING INFO@P-2.COM (714) 386 - 5550