2016 MEDIA SOLUTIONS PORTFOLIO
Quality Assurance & Food Safety
FEELING STRESSED?
Quality Assurance & Food Safety
THE POWER OF PARTNERSHIP
Today’s marketers are being asked to do more with less, according to a recent online survey commissioned by
Workfront, a leading provider of marketing and work management solutions. In fact, 80% of marketers say they are
understaffed and overloaded, with many struggling to meet all their commitments in a typical 40-hour work week.
Even more disturbing, an alarming number of marketers are crossing the threshold of acceptable stress, with 1 in 4
stating they’re “overly stressed” or “stressed to the max.” Sound familiar?
Marketing is Hard. QA Can Help.
Relieve your stress by partnering with the talented team of industry professionals from the QA Media Group who
understand your business, the food industry, and today’s challenges in food safety, quality, and defense.
We’re a trusted, full-service marketing resource that is here to help.
Marketers and Stress
On a scale of 1-5, how stressed
are you as a marketer?
5 Stressed to the max: You are
at your breaking point due to so
much stress at work
13%
Staffed just right
1 Not at all: Life is a beach!
Bring on the margaritas!
3%
Overstaffed
Are you generally overloaded
or underloaded with work?
Perfectly
balanced
Underloaded
5%
17%
15%
12%
4 Overly stressed:
You visit with
your therapist
weekly
(sometimes
more frequently)
Are your teams normally
under- or over-staffed?
3%
2
Somewhat
stressed: A
vacation would be
nice sometime
this year
35%
Understaffed
80%
37%
3 Stressed: You could use a punching bag
Source: Marketers Stress Report, Workfront
Overloaded
80%
QA’S INDUSTRY-LEADING PARTNERSHIPS
ENHANCE YOUR MARKET EXPOSURE
QA ADVISORY BOARD MEMBERS
With the first of the final rules of the Food Safety Modernization Act
(FSMA) finally published, 2016 brings the initial round of requirements for
compliance. But complying with the detailed provisions of the rules means
understanding those provisions, and that is where QA comes in.
Dr. David Acheson
President and CEO, The Acheson
Group, Washington, D.C.
For over a decade, QA magazine has brought its readers in-depth
coverage of industry regulation, along with practical applications and
best practices in food safety, quality assurance, and defense. But we
don’t simply rely on our own expertise. Rather, each year we enhance
our industry relationships with processors and suppliers alike; we feature
exclusive, industry-leading company profiles; and we add cross-industry
expertise to our Advisory Board. We are poised to expand even further on
these important initiatives in 2016 with our longtime partnership with AIB
International and our latest partnership with the Grocery Manufacturers
Association (GMA).
All of which serves to increase readership across our
full range of print and electronic products, including an
online digital edition, bi-monthly e-newsletter, newly
designed website, and custom communications —
thereby increasing the exposure of your advertising
to quality assurance and food safety managers, food
plant managers, sanitarians and pest management
professionals (both in-house and contract) across
North America. Welcome to the QA Media Group,
your partners for success in 2016!
Lisa Lupo, QA Editor
Industry-leading experts provide market analysis, professional
insights and third-party editorial input to the QA Media Group.
Peter Bodnaruk
Director, Food Safety - Food
Safety & Lab Services Network,
Tyson Foods, Chicago, Ill.
Roger Brauninger
Biosafety Program Manager,
American Association for
Laboratory Accreditation (A2LA),
Frederick, Md.
Jim Campbell
Research Entomologist, USDAARS/KSU, Manhattan, Kan.
Will Daniels
Industry Consultant
Jorge Hernandez
Senior Vice President of Food
Safety & Quality Assurance, US
Foods, Chicago, Ill.
Kim Kemp
Director of Retail Food Safety,
Nestle Purina Petcare,
St. Louis, Mo.
Roger Lawrence
Corporate Vice President,
Quality Assurance and
Regulatory, Mccormick & Co.,
Sparks, Md.
Bobby Love
Global Quality Assurance
Manager, Phillips Foods,
Baltimore, Md.
Bradd Eldridge
President, Quality Management
Partners, Chicago, Ill.
Neil Marshall
Global Director of Quality and
Food Safety, The Coca-Cola
Company, Atlanta, Ga.
Bruce Ferree
Compliance Manager, California
Natural Products, Lathrop, Calif.
Shawn McBride
Vice President, Foah
International, New Orleans, La.
Temple Grandin
Animal Handling Facility Designer;
Professor, Colorado State
University, Ft. Collins, Colo.
Deni Naumann
President, Copesan Services,
Menomonee Falls, Wis.
QA 2016 EDITORIAL CALENDAR
JANUARY/FEBRUARY
ISSUE EMPHASIS
•FSMA’s Final Rules
•Label Claims & Certifications
• Lab Management
•Pest Management: Birds
MARCH/APRIL
• FSMA Compliance
•Small & Very Small Plants
•Tracing Your Supply Chain
•Pest Management: Flying Insects
• Show Issue: Food Safety Summit
CLOSING DATE
January 15
March 16
MATERIAL DUE DATE
January 20
March 19
MAY/JUNE
ISSUE EMPHASIS
• Pathogen Detection
•Delayering the Large Corporation
•GFSI – 16 Years Later
•Pest Management Occasional invaders
• Show Issue: IAFP
JULY/AUGUST
•Allergen Risk Management
•Imports & Exports
• Food Defense
•Pest Management: Rodents
CLOSING DATE
May 15
July 15
MATERIAL DUE DATE
May 20
July 20
SEPTEMBER/OCTOBER
ISSUE EMPHASIS
• Employee Hygiene
• Sanitary Design
• New Science/Technology
•Pest Management: Stored Product Pests
NOVEMBER/DECEMBER
•Cleaning & Sanitation
•Foreign Object Detection
•International Standards – A Comparison
•Pest Management Service
CLOSING DATE
September 15
November 16
MATERIAL DUE DATE
September 18
November 19
2016 PRINT RATES
Frequency Discounts*
Size...................................... 1x..................2x................ 6x..............12x
Spread.......................... $8,987 ........ $8,029 ........ $7,550 ....... $7,323
Full Page....................... $4,491 ........ $4,017 ........ $3,775 ....... $3,661
2
⁄3 Page.......................... $2,956 ........ $2,647 ........ $2,487 ....... $2,415
1
⁄2 Island......................... $2,683 ........ $2,600 ........ $2,250 ....... $2,184
1
⁄2 Horizontal.................. $2,297 ........ $2,050 ........ $1,926 ....... $1,870
1
⁄3 Page.......................... $1,545 ........ $1,380 ........ $1,298 ....... $1,257
1
⁄4 Page.......................... $1,159 ........ $1,030 ........... $973 .......... $943
1
⁄6 Page............................. $767 ........... $680 ........... $639 .......... $618
Covers*................................ 6x................12x.............. 18x..............24x
2nd Cover..................... $5,222 ........ $4,388 ........ $4,120 ....... $3,878
3rd Cover...................... $4,991 ........ $4,192 ........ $3,940 ....... $3,630
4th Cover...................... $5,680 ........ $4,769 ........ $4,486 ....... $4,212
Belly band/tip................ $6,000
Color Charges*.......................................Single Page..............Spread
Standard............................................................... $450..................$625
Matched Color, Extra.............................................. 540....................760
Matched, Metallic Color ......................................... 650....................925
Four-Color Process, Extra.................................... 1,200.................1,700
*Frequency discounts are earned within 12 consecutive months, and
are earned by advertising in any combination of Quality Assurance &
Food Safety, Pest Control Technology, Lawn & Landscape, Golf Course
Industry, GIE Media's Snow Magazine, Recycling Today, Greenhouse
Management, Nursery Management, and Garden Center magazine.
Mechanical Requirements: Saddle stitched, three columns to a page.
Paper stock: Machine coated, 38-lb. body with 70-lb. cover. Colors available:
Matched, 4-color process (AAAA-MPA). Trim size 77⁄8" x 101⁄2".
Digital Files and Specifications For Print: High-resolution press-ready
PDFs are the preferred medium for advertiser-supplied, printed ad materials.
Ads can be submitted via FTP upload. For more details, call Lori Skala at
216-393-0276. Progressive proofs or color keys required on all 4-color
advertising.
Special Regional and Demographic Advertising Rates: Contact the
publisher or your advertising representative regarding regional rates and
mechanical requirements.
Ad Sizes (Non-Bleed)
Specifications.......................................... Width............................. Depth
Full Page (non-bleed).................................... 7"..................................10"
2
⁄3 Page...................................................... 4 1⁄2"..................................10"
1
⁄2 Page Island............................................ 4 1⁄2"................................ 7 1⁄2"
1
⁄2 Page Horizontal......................................... 7"................................ 4 7⁄8"
1
⁄2 Page Vertical......................................... 3 3⁄8".................................10"
1
⁄3 Page Square..........................................4 1⁄2"................................ 4 7⁄8"
1
⁄3 Page Vertical.........................................2 3⁄16"..................................10"
1
⁄4 Page Square..........................................3 3⁄8"................................ 4 7⁄8"
1
⁄4 Page Horizontal......................................... 7"................................ 2 3⁄8"
1
⁄6 Page Vertical.........................................2 3⁄16"................................ 4 7⁄8"
1
⁄6 Page Horizontal.....................................4 1⁄2"................................ 2 3⁄8"
2016 DIGITAL RATES
NEW
ONLINE ADS
Leaderboard
728x90 pixels
$706/month
5 units available
Prime Plus
300x250 pixels
$471/month
20 units available
THIS
In-line Medium
YEAR
Rectangle
300x250 pixels
$1,500/month
1 unit per category
Lightbox
500x500 pixels
$5,000/month
Exclusive
Prime Tower
300x600 pixels
$1,200/month
6 units available
Smartphone
Static Banner
320 x 50 pixels
Bottom Leaderboard
728x90 pixels
$177/month
20 units available
E-NEWSLETTER
Custom E-Blast $942
Prime Plus Top (300x250 pixels)
1x 12x24x 52x
$1,568 $1,353 $1,209 $1,070
Sponsored Feature $1,605
The sponsored feature ad is positioned in-line with
the newsletter content, but is labeled as sponsored
content. Client receives image, title and up to 50
words of copy.
Banner (468x60 pixels)
1x 12x 24x52x
$936 $867
$824 $722
Prime Plus Bottom (300x250 pixels)
1x 12x24x 52x
$1,418 $1,209 $1,070 $926
Bottom Leaderboard (728x90 pixels)
1x 12x24x 52x
$1,294 $1,177 $1,070 $1,017
DIGITAL EDITION
qualityassurancemag.com
INSIDE
IMPROVING TRACEABILITY
PG. 20
GOT A BIRD IN YOUR PLANT?
PG. 40
TESTING: IN-HOUSE OR OUTSOURCE?
PG. 47
Quality Assurance & Food Safety
January-February 2015
Custom Interactive ads such as flyouts,
animated ads, floating ads and tearbacks
also available and priced upon request.
Display Ad.....................Print + 8% premium
Digital Edition Preview.........................$1,177
THE
FOOD
SAFETY
B AT T L E
Who is really
responsible for the
safety of the food
that arrives on
families’ plates?
THE INDUSTRY’S LEADING NEWS PROVIDER
According to a recent Gallup survey, nearly half of smartphone users say they can’t imagine life without the device, with
42 percent saying losing their smartphone and not replacing it for a day would make them very or somewhat anxious. That
surprising data is one of many reasons why the QA Media Group recently unveiled a complete redesign of QA Online, which
has been optimized for easier navigation, especially for QA Online’s fastest-growing user segment — mobile users.
PROFILING THE INDUSTRY’S LEADING BRANDS
In each issue of QA magazine, we feature an in-depth cover profile of a leading food/beverage processor or industry-related
company. Our goal is to provide an insider’s look at the food safety, quality and/or defense practices of the company, relaying its
best practices and what other processors can learn from them. Over the last 10 years, Editor Lisa Lupo has visited and profiled
nearly 50 plants, with the valuable relationships built from these visits evidenced by the number of cover profile executives who
sit on QA’s Advisory Board.
qualityassurancemag.com
qualityassurancemag.com
THOUGHT-LEADER INSIGHTS
pG. 44
PG. 22
pG. 48
ARE YOU PREPARED FOR THE FBI?
PG. 24
proper employee HyGiene
DRY CLEANING STEP BY STEP
September-October 2015
HOW TO ASSESS RISK
& DEPLOY RESOURCES
SCIENCE UPDATE:
ALLERGEN THRESHOLD VALUES
PG. 42
PG. 46
ENVIRONMENT TESTING:
A HOT BUTTON FOR FDA
Quality Assurance & Food Safety
March-April 2013
SANITATION:
AUDITING FOR PREVENTION
PG. 44
pG. 54
PG. 54
QUALIFYING FSMA’S
“QUALIFIIED INDIVIDUAL”
PG. 22
THe rise and fall of roacHes
INTENTIONAL CONTAMINATION:
qualityassurancemag.com
INSIDE
HoW many caps do you Wear?
GLOBAL SUPPLY CHALLENGES:
Quality Assurance & Food Safety
qualityassurancemag.com
inside
INSIDE
PG. 52
May-June 2013
PEST PREVENTION:
10 PROACTIVE STEPS
January - February 2012
PG. 51
d
With Foo u
Gur
Safety nnas
Yia
Frank Helm
at its
Walmart
DRIVES
White Castle
CRAVE
FOOD SAFETY STANDARDS
Duplicating Restaurant
Process Makes Sliders
Ben & Jerry’s
White Castle
Coca-Cola
Old
No.7
“Every day we make it, we’ll
make it the best we can.”
Keeping “The
ReAl Thing”
LocaL across
the gLobe
#1 SANDWICH IN U.S.
Jack Daniel’ s
– Jack Daniel
Walmart
Jack Daniel’s
Quality Assurance & Food Safety
Dan Moreland
Publisher
dmoreland@gie.net
216-393-0266
Lisa Lupo
Editor
llupo@gie.net
216-393-0257
Michael Kelly
National Sales
Manager
mkelly@gie.net
757-233-4100
Mike Zaverl
Western Region
Account Manager
mzaverl@gie.net
216-393-0299
Bonnie Velikonya
Classifieds
bvelikonya@gie.net
216-393-0291
Brad Harbison
Internet Editor
bharbison@gie.net
216-393-0248
Lori Skala
Advertising Production
Coordinator
lskala@gie.net
216-393-0276
John Bennett
Digital Production
Coordinator
jbennett@gie.net
216-393-0224
WE’RE HERE TO ASSIST YOU
It starts with a one-on-one meeting with
your custom sales marketer who not only
listens to your objectives, but hears you.
From there, we can develop a custom
marketing program that utilizes the most
innovative cutting-edge opportunities to
drive your business success, including
targeted e-blasts, market research,
e-newsletters, custom communications,
advertorials and the industry’s finest print
and digital publications. Don’t settle for
anything less. Partner with QA magazine
and find out just how far the market leader
can take you in 2016.
5811 Canal Rd., Valley View, Ohio 44125
qualityassurancemag.com
INSIDE
ALLERGEN RISK MANAGEMENT:
INGREDIENT EXEMPTIONS
PG. 40
SPREADING FOOD SAFETY:
BY HAND AND FOOT
PG. 46
Quality Assurance & Food Safety
July-August 2015
Eating
Insects
qualityassurancemag.com
INSIDE
FOOD SAFETY: GOOD FOR BUSINESS
PG. 26
TEST SAFETY INTO THE ENVIRONMENT
PG. 48
Overcoming the Western Yuck
Factor to Harvest Benefits
ETHICAL SOURCING: DOES IT PAY?
PG. 54
Quality Assurance & Food Safety
March-April 2015
FOOD
IN SPACE
DEFYING (MICRO) GRAVITY
TO FEED OUR ASTRONAUTS
800-456-0707
Fax 216-525-0515
www.qualityassurancemag.com
RODENT CONTROL:
A DIY PRIMER
PG. 48