Sponsorship Media Kit

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ATLANTA BIKE EXPO
SPONSORSHIPS MEDIA KIT
SATURDAY
JULY 16, 2016
GEORGIA INTERNATIONAL CONVENTION CENTER
ATLANTA BIKE EXPO
2016 SPONSORSHIPS INFORMATION
ABOUT THE ATLANTA BIKE EXPO
The Atlanta Bike Expo is a consumer expo showcasing bicycles, cycling gear, cycling events and destinations. Sponsoring
the Atlanta Bike Expo offers a unique opportunity to market men and women from various demographics, including affluent
road cyclists, casual riders, mountain bikers and community attendees. In addition to shopping, attendees have the
opportunity to attend seminars and talk with bicycle advocates, industry leaders, retailers, riding zones, cycling competitions
and much more.
By sponsoring the Expo, you will demonstrate your dedication to cycling as a fun and efficient transportation alternative.
You will also be supporting activities whose efforts expand cycling infrastructure and raise public awareness. Of course
sponsors enjoy enhanced visibility before, during and after the expo.
DETAILS
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Date:
Expected Attendance:
Number of Vendors:
Target Consumer Ages:
Saturday July 16, 2016
5,000-10,000 estimate
100+
18-55
DEMOGRAPHICS
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Male Cyclists:
Female Cyclists:
Bike Commuters:
Income more than $35K:
Income more than $75k:
Take Overnight Trips:
Ride 2x per week:
Consumer Ages:
76%
24%
36%
75%
53%
65%
73%
18-55
WHO WILL ATTEND?
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Distributors
Professional Cyclists
Retailers
Touring Companies
Cycling Advocacy Organizations
Cycling Non-Profit
Electric Bike Companies
Cycling Clubs
Bike Manufacturers
Cycling Enthusiasts
Personal Trainers
Physical Therapy Practitioners
TYPES OF CYCLISTS ATTENDING
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Leisure
Road
MTB
63%
92%
75%
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MEDIA (current & anticipated coverage)
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Bicycling Magazine
Roadcycling.com
Bicycling Times
Creative Loafing
Atlanta Journal Constitution
SOCIAL MEDIA
www.atlantabikeexpo.com
www.facebook.com/atlbikeexpo
www.instgram/atlbikeexpo
2016 SPONSORSHIP LEVELS
Brand your company to thousands at the Atlanta Bike Expo. We offer numerous sponsorship options to fit your company’s
marketing goals and budget. All opportunities are first-come first-serve. To discuss partnering with the Atlanta Bike Expo,
please contact: [email protected]
Exclusive Title Sponsor
Investment: $20,000 (One Available)
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Exclusive expo naming rights of “Title Sponsor of the 2016 Atlanta Bike Expo” to be read and announced as follows;
20 x 20 Booth Space (Priority Booth Space)
Company name and logo printed on all Atlanta Bike Expo marketing advertisements (posters, flyers, web, etc)
Exclusive press release announcing company’s sponsorship of the Atlanta Bike Expo
Company name and logo on all show banners in exhibit hall (Standing and hanging)
Name mentioned as sponsor on all radio and television commercials
Full-Page, four color Ad in the official show guide (Choice of back, or inside cover)
(100) Complimentary general admission expo tickets
Company name and logo placed on Atlanta Bike Expo website (linkable to company website)
(25) All-access expo passes
Social Media postings on Facebook, YouTube, and Instagram
Company name and logo on back of official Atlanta Bike cycling jersey
Distribution of promotional items in Expo show bags
Sponsor recognition award presented at Expo
Right of first refusal for 2017 Atlanta Bike Expo Title Sponsorship
Presenting Sponsor
Investment: $10,000 (One Available)
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Exclusive name rights of “Presenting Sponsor of the 2016 Atlanta Bike Expo” to be read and announced as follows;
10 x 20 booth spaces (Priority Booth Space)
Company name and logo printed all marketing advertisements (flyers, posters, web, etc)
(20) All-access passes to the Atlanta Bike Expo
(50) Complimentary general admission expo tickets
Company name and logo on official show banners in exhibit hall (standing and Pop-up banners)
Full-page, four color Ad in official show guide
Social media postings on Facebook. Instagram and YouTube
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Company name mentioned as sponsor on all radio and television commercials
Company name and logo placed on Atlanta Bike Expo website (linkable to company website)
Company name and logo on sleeve of official Atlanta Bike Expo cycling jersey (premium position)
Distribution of promotional items in Expo show bags
Sponsor recognition award presented at Expo.
Gold Sponsor
Investment: $5,000.00 (Three Available)
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10 x 30 Exhibitor Booth Space
(20) All-access expo Atlanta Bike Expo passes
Company name and logo headlines all marketing advertisements (poster, Flyers, etc)
Hyperlink and logo exchange between Gold sponsor on Atlanta Bike Expo website
Half-page advertisement in expo official show guide
(2) Standing banners at exhibit entrance (Company Name/Logo)
(20) Complimentary general admission Expo tickets
Company name and logo on Atlanta Bike Expo cycling jersey prime position
10 minute stage time to introduce your brand to the cycling community
Social media postings on Facebook, Instragram, etc
Distribution of promotional items in Expo show bags.
Silver Sponsor
Investment: $3,000.00 (Unlimited)
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10 x 20 Exhibitor Booth Spaces
Company name and logo headlines all marketing advertisements (posters, flyers, web, etc.)
Hyperlink and log exchange between Silver sponsor on Atlanta Bike Expo website
(15) Complimentary general admission Expo tickets
Company name and logo on Atlanta Bike Expo tickets
Company name and logo on Atlanta Bike Expo t-shirt
Quarter page advertisement in expo official show guide
(10) All-access expo passes
Social media postings on Facebook, Instagram, etc
Distribution of promotional items in Expo show bags
Bronze Sponsor
Investment: $2,000.00 (Unlimited)
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10 x 10 Exhibitor Booth Space
Hyperlink and logo exchange between Bronze sponsor on Atlanta Bike Expo website
(5) All-access expo passes
Company name and logo on banner
Quarter-page ad in expo official show guide
(5) Complimentary general admission expo tickets
Social Media postings to Facebook, Instagram, etc
Distribution of promotional items in Expo show bags
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Working with a specific budget or list of needs? Let us craft a custom package for you!
Are you unable to sponsor this year, but still want to support the expo? Ask about our supporter
opportunities: Contributor ($250.00) and Sustainer ($500.00). Contact Melvin McNeil/Expo Director at
404-553-6456 or [email protected]
The Key to Reaching Your Target Market
Segment Sponsorship:
Many companies have requested information on how to gain exclusive sponsorship rights to specific Atanta bike expo
segments so that they can target a captivated audience in a more exclusive setting. Your company brand and logo will
appear on a wide range of expo marketing materials including website, social media sites, advertising surrounding the main
stage and event zones. We can tailor sponsorships to fit all of your individual objectives and goals.
Available Exclusive Segment Sponsorships
Official Main Stage Sponsorship:
If you desire to gain exposure on the tradeshow floor, stage sponsorship is perfect for you. Your company banner and logo
will be highly visible to all in the stage audience. Your company mane and logo will appear in Expo website, entry tickets,
full-page ad in complimentary general admission tickets. (Note: Sponsor is responsible for cost and promotion of
stage banners and marketing material.)
Investment: $2,500.00
Exclusivity: $5,000.00
Official VIP Lounge Sponsorship:
As an official VIP Lounge Sponsor, you will have access to the Expo VIP’s, corporate sponsors, community leaders, all
access pass holders and celebrity guests. VIP Lounges are private, access-restricted areas at the expo where VIP’s gather
to mix and mingle. Refreshments and giveaways will be provided. This is an excellent opportunity for companies that are
interested in connecting with elite corporate and community leaders.
Investment: $2,000.00
Exclusivity: $3,000.00
Indoor Cycling/ Spinning Competition Sponsorship:
As an official indoor cycling/spinning competition sponsor, your company will be recognized as the official indoor/spinning
Sponsor throughout the Expo. Logo to be on Expo website with hyperlink to sponsor website, Company banners to be
displayed on Spinning Zone area, logo and name on all print marketing materials, social media exposure via Facebook and
YouTube page, full page ad in Expo Guide Book, and 15 complimentary general admission tickets.
(Note: Sponsor is responsible for production cost of banners and marketing materials.)
Investment: $2,000.00
Exclusivity: $3,000.00
Outdoor Road/Electric Bike Test Track Sponsorship:
As an official test track sponsor, your company will be recognized as the official test track sponsor throughout the Expo.
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Logo to be on the Expo website with hyperlink to sponsor website, Company banner to be displayed throughout test track
area, logo on all print marketing material, logo on official Expo t-shirts, social media exposure via Facebook, YouTube, etc.,
full page in Expo Guide Book, and 15 complimentary general admission tickets.
(Note: Sponsor is responsible for production cost of banner displays and marketing materials to be displayed.)
Investment: $3,000.00
Exclusivity: $4,000.00
Fashion Show Sponsorship:
Feature your cycling apparel in the Atlanta Bike Expo fashion show. Attendance is limited to 200 guests who are most
interested in viewing the latest cycling fashions and accessories from fashion retailers in the Southeast Region. Runway
models will display the latest trends in biker gear fashion. Sponsors will also receive a full-page ad in the Expo Guide Book,
social media postings, company logo on Expo website with hyperlink to sponsor website, distribution of promotional items in
show bags, and 15 complimentary general admission tickets.
(Note: Sponsor must provide clothing, models, banners, print material, and show props.)
Investment: $1,200.00
Exclusivity: $2,500.00
Official Bag Show Sponsorship:
If you want to ensure that the maximum number of attendees encounters your brand or log, being a bag sponsor is right for
you. Official bag sponsors will have their company logo prominently displayed on welcome bags given to each attendee at
the expo. Thousands of attendees walking the expo floor with your company over 5,000 show bags will be distributed.
(Note: Exclusive sponsor is responsible for the cost and production of show bags.)
Investment: $500.00
Exclusivity: $1,500.00
Official Show Bag Insert Marketing:
At the Atlanta Bike Expo, attendees are given a gift bag upon entry filled with samples and literatures that they will take
home and review at their leisure. Inserting your marketing material into the show bags is an excellent opportunity to ensure
the maximum numbers of attendees receive your information on your business; including those who may not have an
opportunity to visit your company’s booth. Only (1) promotional item (flyer, brochures, etc.) will be inserted into the Expo
show bag (up to 5,000 units), which will be handed out to visitors as they walk in the entry way.
Investment: $150.00 per insert
Kids Zone Sponsorship:
The kid zone will be a high traffic area providing exposure to young families. Kids Zone Sponsors will be recognized as
official Kids Zone Sponsor throughout Expo weekend. Logo will appear on all Expo print material, t-shirts and social media
postings. Kids Zone Sponsors will also receive a 10 x 10 vendor booth as well as (10) complimentary general admission
Expo tickets.
(Note: sponsor supplies all banners & signage)
Investment: $1,500.00
Exclusivity: $2,000.00
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