2016 NH GOVERNOR’S
nh travel council presents
2016 NH GOVERNOR’S CONFERENCE ON TOURISM
CONFERENCE ON TOURISM
WELCOME
DONATE TO THE SILENT AUCTION
The New Hampshire Travel Council invites you to attend the 40th
Annual Governor’s Conference on Tourism, May 2 – 3, 2016. This year’s
event offers a full schedule of educational workshops and seminars, a
conference expo, updates from the New Hampshire Division of Travel
and Tourism Development and New Hampshire Travel Council, and
plenty of networking sessions. Don’t miss this opportunity to share
information and ideas with your peers and learn new tips and strategies
from industry experts!
Gain exposure for your business by donating products or services
to our silent auction. Details and donation forms are available at
www.nhtravelcouncil.com.
REGISTRATION FEES
Full conference registration fee includes continental breakfasts, lunches,
refreshment breaks and Taste of the White Mountains Reception on
Monday evening. It also includes entry into all sessions and workshops.
MAY 2-3, 2016
WHITE MOUNTAINS OF NEW HAMPSHIRE
REGISTRATION INFORMATION
Please be sure to fill out the front and back of this
registration form and include a check made out to New
Hampshire Travel Council. Registration information and
payments can be mailed to the following address:
New Hampshire Travel Council
Attn: Governor's Conference on Tourism
PO Box 3935, Concord NH, 03302
INDUSTRY AWARDS
Each year we honor those members of our industry who have gone
above and beyond to make New Hampshire a better place to live,
work and visit. These awards will be presented during the luncheon
on May 3.
Please check one of the following:
Two-Day Registration (Member) $195.00
WHO SHOULD ATTEND
Two-Day Registration (Non-Member) $235.00
■ Tourism and hospitality professionals
One-Day Registration (Member) $125.00
REGISTRATION OPTIONS
MEMBER RATE
NON-MEMBER RATE
■ Chambers of commerce staff
Please circle one:
Two-Day Registration
$195
$235
■ Destination marketing organizations
One-Day Registration (Non-Member) $150.00
$125
$150
■ State and local government officials
Please circle one:
Mon. or Tues. Only
Additional Lunch Mon.
$40
Additional Lunch Tues.
$40
Learn more and register at www.nhtravelcouncil.com.
LODGING INFORMATION
■ Regional travel associations
■ Media specialists
Tuesday
Additional Lunch Tuesday $40.00
SPONSORS
P.O. Box 3935
Concord, NH 03302
Full conference registration fee includes continental
breakfasts, lunches, refreshment breaks, and welcome
reception. It also includes entry into all sessions
and events.
CONFERENCE HIGHTLIGHTS
■ Keynote Speaker George Zimmerman, Longwoods International
■ N.H. Division of Travel and Tourism Development annual update
■ N.H. Travel Council annual meeting
■ Workshops and panel discussions with industry experts
■ Taste of the White Mountains Reception at the AMC Highland Center
■ Discounted tickets for Cog Railway on Sunday, May 1
■ N.H. Travel Council Awards Luncheon
■ Industry expo
Speedy Printing
Visit www.nhtravelcouncil.com for exhibitor registration forms
or call 603-227-6320 for more information.
or
Tuesday
Additional Lunch Monday $40.00
■ Educators
The AMC Highland Center will also offer discounted lodging for the
conference: Rooms with private baths are available on May 1 or 2 for
$100 per room per night plus tax. Rooms sleep one to four. No meals
are included. To reserve, call AMC reservations at 603-466-2727 and
mention NH Travel Council Group Reservation #317851.
For-profit rate: $599
Non-profit/government rate: $499
Electricity fee: $30
Monday
or
Please check the following for additional
lunch options:
■ Marketing and advertising professionals
This year’s conference will be hosted by the Omni Mount Washington
Resort in Bretton Woods. Discounted room rates of $149 (plus tax
and fees) are being offered for conference attendees at the Mount
Washington Hotel. Rooms at the Bretton Arms are $129 (plus tax and
fees), and Lodge guest rooms are $109 (plus tax and fees). Townhomes
are also available for rental. Reservations must be made by April 8,
2016 to be guaranteed the group rate and are subject to availability.
Guests can contact the hotel directly at 603-278-1000 and ask for the
New Hampshire Travel Council’s rate for the Governor’s Conference,
or book on line at www.omnihotels.com/hotels/bretton-woods-mountwashington/meetings/governors-conference-on-tourism. Parking is free
for all attendees.
EXHIBIT SPACE AVAILABLE
Monday
& Copying
■ Silent auction
You're invited to attend the 40th Annual
NH Governor's Conference on Tourism
Learn more or register online at:
WWW.NHTRAVELCOUNCIL.COM
2016 NH GOVERNOR’S
REGISTRATION FORM
CONFERENCE ON TOURISM
The Small Business Owner's Answer To:
"What should I post on social media?"
Presenter: Harry Gold, Overdrive Interactive
SUNDAY, MAY 1
Business Name
1:30 P.M.
First Name
5:30 TO 7:30 P.M.
Last Name
E-mail
1:00 TO 2:30 P.M.
O ptional ride on the Mount Washington
Cog Railway, $26 per person (pay at the
ticket window)
Optional opening night reception at
the Omni Mount Washington Resort,
$30 per person
7:00 TO 8:30 A.M.
8:30 TO 9:30 A.M.
Organization Type
Exhibitor setup
at Omni Mount Washington
Registration opens
at Omni Mount Washington
Continental breakfast with exhibitors
Silent Auction opens
Contact 1
9:30 TO 11:30 A.M.
General Session , Ballroom
Welcome to the 2016
Governor's Conference
Title
Address
Zip
11:45 TO 1:OO P.M.
Contact 3
Contact 3 E-mail
How Does SEO Work?
How Do Paid Online Ads Work?
Presenter: Marcia Morgan, Contract Marketing
2
Getting your site to show up on the first page of search
results is not rocket science. You just have to know the
factors that influence Google’s decisions and follow their
rules. And if you haven’t been successful in getting your web
site to show up on the first page, perhaps you’ve wondered
if paying for ads on Google, Bing, Yahoo, Facebook and
others is right for you. This no-nonsense session is for
business owners and marketing executives who want to
understand what they can control when it comes to online
visibility, and how to better manage the people overseeing
this work if they are not doing it themselves.
Keynote Address, George Zimmerman,
Longwoods International
Schedule one-on-one time with the conference’s
supporting vendors. Register on-line for these
individual meetings at www.nhtravelcouncil.com
or call 603-227-6320.
The Veranda
Contact 2 E-mail
The Pure Michigan brand was launched 10 years ago and
has been ranked by Forbes as one of the 10 best tourism
brands worldwide. As the person who led the team at Travel
Michigan and McCann Detroit, which created Pure Michigan,
George Zimmermann will present the keys to the brand's
success, as well as the pitfalls and challenges Pure Michigan
has faced as it evolved over the past decade.
NHTC Marketplace
Strolling Luncheon
1
A couple of years ago small business owners were
questioning whether social media was a worthwhile
investment. Now it’s no longer a question of whether
or not should you be using social media, but rather how
you can use it efficiently and effectively to drive your
business forward.
Presenter: George Zimmerman, Longwoods International
Division of Travel and Tourism
Development Presentation
Tourism Powers Economic Development:
New research conducted by Longwoods
International confirms what many tourism
marketers have suspected for years, that
tourism marketing not only attracts visitors
and their dollars, but also dramatically
improves the image of destinations for all
economic development objectives.
City
Contact 2
Destination Branding
MONDAY, MAY 2
Phone
State
Educational Breakout Sessions
2:30 TO 3:30 P.M.
Snack break with exhibitors
3:30 TO 5:00 P.M.
Educational Breakout Sessions
Making Local Connections to Help Improve
Your Bottom Line
3
NHTC Marketplace
Schedule one-on-one time with the conference’s
supporting vendors. Register on-line for these
individual meetings at www.nhtravelcouncil.com
or call 603-227-6320.
5:30 TO 7:30 P.M.
Join us at the AMC Highland Center as the local Chambers of
Commerce and their food/beverage members offer samples
of some of the culinary delights being produced right here in
the White Mountains of New Hampshire!
Registration
at Omni Mount Washington
Educational Breakout Sessions
The variety of agritourism experiences that can be offered
is huge – from farm stays or farm-based recreation such as
hiking or hunting, to pumpkin patches, u-pick farms, wine
tastings, agri-entertainment and more. Visitors are willing to
pay for these experiences as long as the price is reasonable
and they find value in what is being offered.
1
Transforming how and when visitors receive information,
digital marketing is rapidly becoming an integral part of the
marketing mix.. Meanwhile, travelers are segmented by age
and interests and there is never a large enough marketing
budget to take advantage of the seemingly endless online
opportunities. Explore the demographics, trends and
online advertising options available and learn how digital
marketing budgets can be maximized.
Tapping Into the Outdoor Recreation Economy
Presenter: Cam Brensinger, Outdoor Industry
Association and NEMO Equipment
Snack break with exhibitors
11:15 TO 12:30 P.M.
Educational Breakout Sessions
Note: Exhibitors may breakdown after this last break.
Silent Auction will also wrap up.
1
International Travel Marketing
The international market is the fastest growing segment
for our industry. Learn how to attract these visitors who are
known to book in advance, stay longer and spend more.
This session will show you the research trends and teach
you how to take advantage of available resources.
Discover the Impact of Content Marketing
Presenters: Robert Patterson, Inside Out Media;
Mel Allen, Yankee Publishing; Terry Lozoff, GYK Antler
NHTC Marketplace
Continental breakfast with exhibitors
9:00 TO 10:15 A.M.
10:15 TO 11:15 A.M.
3
2
Learn how to develop compelling and memorable narratives
through words, images and emotional connections.
TUESDAY, MAY 3
8:30 TO 9:00 A.M.
Schedule one-on-one time with the conference’s
supporting vendors. Register on-line for these
individual meetings at www.nhtravelcouncil.com
or call 603-227-6320.
Presenter: Lori Harnois, Discover New England
AMC Highland Center
Presenters: TBD, wedü; Jonathan Lhowe,
VisitNewEngland.com; Julie Holmberg Bowyer,
CTM Media Group
1
3
Taste of the White Mountains Reception
Using Digital Media to Reach the
New England Visitor
Moderator: Gail McWilliam Jellie, Director of Agricultural
Development, NH Department of Agriculture
Presenters: Nigel Manley, Society for the Protection of NH Forests
Rocks Estate in Bethlehem; Kathy Sherman, Sherman Farm in
Conway; John Moulton, Moulton farm, Meredith; Sheri St. Laurent,
the Inn at East Hill Farm, Troy
2
NHTC Marketplace
2
Outdoor recreation pumps $4.2 billion annually into the New
Hampshire economy, and the bulk of that spending comes
in the form of outdoor-recreation-related travel. Attend this
panel discussion and learn how your business can benefit by
marketing to and engaging with lovers of the great outdoors
who hike, bike, climb, paddle, ski, and enjoy the other
outdoor activities for which New Hampshire is known.
Schedule one-on-one time with the conference’s
supporting vendors. Register on-line for these
individual meetings at www.nhtravelcouncil.com
or call 603-227-6320.
1:00 TO 3:00 P.M.
3
NH Travel Council Annual Meeting
NH Travel Council Awards Luncheon
KEYNOTE SPEAKER
George Zimmermann joined Longwoods
International USA, Inc., as Chairman in October
2014. He brings more than two decades of
experience in tourism destination marketing
and research to the Longwoods team and its
clients. Mr. Zimmerman was the Vice President
responsible for Travel Michigan at the Michigan
Economic Development Corporation from
October 2001 until April 2014. Under his leadership, Travel
Michigan and its advertising agency, McCann Detroit, created and
launched the award-winning Pure Michigan branding campaign in
2006, which Forbes ranked among the top 10 tourism promotion
campaigns worldwide. In 2011 the National Council of State
Tourism Directors named him State Tourism Director of the Year.
Prior to joining Travel Michigan, Mr. Zimmerman served as Ohio’s
Tourism Director, and he was named State Tourism Director of the
Year in 1997, the only person to have received this honor twice.