HP SOFTWARE PARTNER BOOSTS LEAD COUNT
AND CREDIBILITY WITH PPC CAMPAIGN
Case Study
THE CHALLENGE
solutions
IntelliQA has an impressive breadth of experience, depth of professional
knowledge and is known for its pragmatic, delivery-focused and
straightforward approach. However, limited marketing resources, collateral
and time to implement campaigns put the firm at a disadvantage compared to
competitors. The company needed to expand online visibility, grab prospects’
attention and, like all proactive channel partners, deliver a continuous flow of
leads to its sales team.
THE STRATEGY
CLIENT OVERVIEW
Headquartered in London, England, IntelliQA
Limited is a world-class provider of Software
as a Service (SaaS) testing and QA solutions
for organizations in the UK.
This HP Software Preferred Partner and HP
SaaS Black Belt Partner boasts an impressive
client list that includes some of the world’s
leading organizations in the engineering and
finance sectors.
By tapping into a turn-key, targeted Pay-Per-Click (PPC) campaign generated
by HP and Zift Solutions, IntelliQA was able to:
• B
ring targeted traffic to their website and deliver high-quality content
to prospects, showcasing the firm’s HP expertise without burdening staff
• E asily activate and personalize their PPC landing pages with direct
support from Zift to highlight the IntelliQA brand
• P
osition and maximize the value of PPC as part of an integrated
marketing campaign (PPC, email and social media rather than a siloed
marketing tactic to boost results)
THE RESULTS
With help from Zift Solutions, IntelliQA was able to capitalize on the reach
and flexibility of PPC advertising while promoting the unique value of their
company.
THE ZIFT-SUPPORTED PPC CAMPAIGN GENERATED
54 HIGHLY-TARGETED LEADS FOR INTELLIQA’S SALES TEAM
AT A COST-PER-LEAD OF ONLY $46.
“The PPC campaign was
fantastic. The number of leads
generated from the PPC campaign
far exceeded our expectations, it
added credibility and it provided
corporate-level marketing collateral
that we wouldn’t have the time or
budget to create ourselves.”
The turnkey multi-tactic campaign, which utilized PPC, social media and email,
was easy to deploy and capitalized on best practices to connect with and
nurture prospects and leads.
Free from the typical time-consuming manual processes of PPC, and armed
with better prospecting data, high-quality content and qualified leads from HP,
the IntelliQA sales team was able to move targeted prospects “further down the
funnel” to close more deals faster while focusing on the day-to-day operations
of their company.
Paul Kaye, Director, IntelliQA
(HP Software Preferred Partner)
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