November/ December 2011 • Volume 41, No. 6
2011 ALA Annual
Conference
Receives Rave
Reviews
www.americanlightingassoc.com
2012 Board of Governors Officers
and Members Elected
Light Watch
Mark your calendars now for these
upcoming lighting events.
Nov. 3
ALA/John Arnold Webinar:
Marketing Tools & Technologies
N
early 500 ALA members attended
the 2011 ALA Annual Conference,
held Sept. 11-13 at The Breakers in
Palm Beach, Fla. The three-day event
included general session keynote presentations, educational seminars and
discussion panels, and numerous networking opportunities in a glamorous
resort setting. Rave reviews are pouring
in from attendees who appreciated the
expertise and care that went into planning this year’s event.
The 2011 Annual Golf Tournament took place on
Sunday, Sept. 11, at The Breakers’ Ocean Course. The
golfers purchased $820 worth of mulligans, giving
them the ability to “do over” any flubbed shots during
the tournament. The monies raised benefited the ALA
Education Foundation.
“It appeared as everything went off
as planned or better,” says Jack Miller,
senior product manager for landscape
lighting for Kichler Lighting. “Every
event was on time, well-planned-out
and well-executed.”
“During the wonderful seminars
and while networking with other industry members, we learned three critical business directions that will more
than pay for our trip to Conference,”
says Carolyn Overman, owner of
Western Montana Lighting and chair
of the ALA Board of Governors. “What
a return on investment!”
Stephanie Carson, lighting specialist
for Guildwood Lighting, says she loved
every minute of Conference. “The
topics were pertinent to my business
and the motivational speakers were topnotch,” she adds. “The ideas put forth
will be able to transform some of my
business practices.”
“I was really burnt out when I
Continued on Page 9
Nov. 17
Davidson
Severson
Linstone
Seidman
O
fficers and members of the 2012
ALA Board of Governors were
elected during the Sept. 12 business
luncheon held at the 2011 ALA Annual
Conference in Palm Beach, Fla.
The ALA Board of Governors consists of 12 persons: four manufacturers,
four manufacturers’ representatives and
four showrooms. Terms are for three
years, and members may only serve
two consecutive terms. These Board
of Governors elections will take effect
January 1, 2012.
Tony Davidson, president/CEO of
Kichler Lighting, was elected to succeed
Carolyn Overman, owner of Western
Montana Lighting, as chair of the Board
of Governors.
Estrin
Keith
Naimer
Elise Severson, CLC, CLMR, partner
at Lytestyles, was elected chair elect for
2012.
Clark Linstone, CFO of Lamps
Plus, was re-elected treasurer while
Rick Seidman, president and CEO of
Quoizel, Inc., was elected secretary.
Board nominees were selected by
the Governors Nominating Committee,
chaired in 2011 by Monty Gilbertson,
CLC, manager for Lighting Design by
Wettsteins.
Greg S. Keith, CLMR, president
of Keith Product Placement LTD, was
elected to his first term on the Board of
Governors.
Tony Davidson, president/CEO of
Kichler Lighting, Clark R. Linstone,
Continued on Page 11
2011 Lighting for Tomorrow Winners
Announced at ALA Conference
ALA Live Webinar: How to Lay Out a
Lighting Plan for an Energy-Efficient Home
Dec. 15
ALA Live Webinar: How to Prepare for the
ALA Certified Lighting Consultant Exam
Jan. 19-23, 2012
Dallas International Lighting Market
Sept. 9-11, 2012
2012 ALA Annual Conference
Hyatt Regency Scottsdale Resort and Spa at
Gainey Ranch
Scottsdale, Ariz.
Note: ALA/John Arnold webinars
are sponsored by Lutron Electronics
Company and Juno Lighting Group
Paper or PDF?
If you would prefer not to receive
a paper copy of Lightrays, please
send your e-mail address to
bglenn@americanlightingassoc.com
A link to the electronic pdf of
Lightrays will be e-mailed
to you for each new edition.
In This Issue
T
he winners of the 2011 Lighting for
Tomorrow competition were announced and awards presented on Sept.
13 at the ALA Annual Conference in
Palm Beach, Fla. The ninth annual competition recognized the best designed,
energy-efficient lighting products in the
residential market. For the second year,
the competition has expanded its scope
to include solid-state lighting (SSL) replacement lamps and lighting controls.
Solid State Lighting Competition
Twenty-two companies submitted SSL
fixtures, and eight received recognition.
Six products were selected as winners:
▶▶ Designers Fountain
Aero 4-Head Fixed Track
▶▶ Holtkötter International, Inc.
Berne Chairside Reading Lamp
▶▶ Cooper Lighting
HALO® 4-inch Adjustable Round and
Square Downlight Series
Continued on Page 11
2 Government Affairs
4 Showroom Management
5 Technology/Energy Efficiency
6 2011 Annual Conference
12 Education/Training
14 Member News
15 January Market
The American Lighting Association
is a trade association representing
the lighting industry, serving
members and their customers, and
working to protect and advance
the industry while promoting the
sale and application of quality
lighting products.
government affairs
ALA-PAC Gaining Member Support
T
he ALA Political Action Committee
(ALA-PAC) is gaining excellent
member support in 2011, having already
received more than $15,000 in contributions this year. However, to keep the
ALA-PAC financially strong, fundraising
efforts must continue as the association
readies for the 2011-2012 cycle of primary and general elections.
The ALA-PAC places the association in
an influential position within Washington,
D.C. Money raised for the ALA-PAC goes
toward targeted campaign contributions to
members of Congress positioned to support the lighting industry.
“We urge every member to financially support the ALA-PAC,” says Jack D.
Fleischer, CLC, president of Hermitage
Lighting Gallery and chair of the committee. “The ALA-PAC facilitates the
contacts we need to successfully battle for
the industry. Importantly, we have been
winning.”
Current Champions
Current lighting industry “champions” and contributions received from the
ALA-PAC include:
▶▶ Sen. Mary Landrieu (D-La.) $2,500
▶▶ Sen. Mark Pryor (D-Ark.)
$2,500
▶▶ Sen. Jim Risch (R-Idaho)
$2,500
▶▶ Sen. Jeff Sessions (R-Ala.)
$2,500
▶▶ Rep. Joe Barton (R-Texas)
$3,000
▶▶ Rep. Rick Boucher (D-Va.)$3,000
▶▶ Rep. Mike Doyle (D-Pa.)
$2,000
▶▶ Rep. Pete Sessions (R-Texas) $5,000
▶▶ Rep. Fred Upton (R-Mich.) $2,000
▶▶ Rep. Henry Waxman (D-Calif.) $3,000
ALA-PAC Contributors and
Commitments As of September 29, 2011
The ALA wishes to thank the following ALA members who have
contributed, or made a commitmtent to
contribute, to the ALA-PAC in 2011:
▶▶ Tad Alison, Alison and Company
▶▶ Ray Angelo, Westinghouse Lighting
▶▶ Harold Baumritter, Radin Lighting Sales
▶▶ John Blanchard, Vermont Lighting
DBA The Lighting House
▶▶ Lars Bostrom, CLMR, Bostrom
Lighting Sales
▶▶ Tony Davidson, Kichler Lighting
▶▶ John Deininger, Deininger Lighting
Group
▶▶ Peter deSteiger, Ray Lighting Centers
▶▶ Thomas Early, Burgess Lighting and
Distributing
▶▶ Michael Estrin, Estrin-Calabrese Sales
Agency
▶▶ Bob Evans, Showroom Lighting Sales
▶▶ Steve Falk, Kichler Lighting
Page 2
▶▶ Jack Fleischer, CLC, Hermitage
Lighting Gallery
▶▶ Nathan Frampton, LS, Fanimation
▶▶ Bob Funsinn, Hoefer/Funsinn Lighting
Agency
▶▶ Edward Garaventa, Garaventa & Assoc.
▶▶ Sy Gerber, GM Lighting
▶▶ Sam Guye, Kichler Lighting
▶▶ Michael Hadank, Schonbek Worldwide
Lighting Inc.
▶▶ Kathy Hays, Hays Consulting
▶▶ Phil Hoefer, Hoefer/Funsinn Lighting
Agency
▶▶ Eric Jacobson, CAE, American
Lighting Association
▶▶ Stan Johnston, CLC, CLMR, Johnston
Lighting Associates
▶▶ Mark Kaffee, American Fluorescent
Corp.
▶▶ Larry King, LS, Capital Lighting
▶▶ Brad Krieger, BC Sales
▶▶ Max Lebersfeld, Capitol Lighting
▶▶ Larry Lauck, American Lighting
Association
▶▶ Brandon Levin, Justice Design Group
▶▶ Barry Levett, CLC, House of Lights
▶▶ Clark Linstone, Lamps Plus
▶▶ Allan Margolin, M & M Lighting L.P.
▶▶ John McKiernan, Lutron Electronics
▶▶ Jim McMahan, WAC Lighting
▶▶ Lee Nemeth, ELK/Landmark/Diamond
Lighting
▶▶ Carolyn G. Overman, Western
Montana Lighting
▶▶ Steven Parker, SLV North America, Inc.
▶▶ Kirstin Recce, LS, Black Whale
Lighting
▶▶ Bruce Reegler, Reegler Associates
▶▶ Ace Rosenstein, MyLightingShowroom.
com
▶▶ Rick Spicer, Pacific Coast Lighting
▶▶ Dennis Swanson, Lamps Plus
▶▶ Larry Tomlin, J & J Electric
▶▶ Tom Underwood, IES, CLMR, Saguaro
Marketing Group
▶▶ Dick Upton, American Lighting
Association
▶▶ Shelley Wald, WAC Lighting
▶▶ David White, Schonbek Worldwide
Lighting
▶▶ Eric Wiedemer, Hinkley Lighting
▶▶ Jan Zanger, Zanger Associates
ALA members interested in contributing
to the Political Action Committee (PAC)
must sign prior approval forms before the
ALA may contact them regarding PAC
support. “Permission to Contact” forms may
be obtained from Cecilia Chavez at 800-6054448, ext. 232, or cchavez@americanlighting
assoc.com, or downloaded at www.
americanlightingassoc.com under Members/
Resources/Government Affairs/Political
Action Committee.
Federal law requires that ALA-PAC
contributions must be from individuals,
not companies.
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www.americanlightingassoc.comwww.lightrays-digital.com
government affairs
Page 3
New York to
Regulate the
Efficiency of
Portable Fixtures
IF YOU WERE YOUR CUSTOMER...
F
or the past 14 months, the ALA
has been working with the New
York State Energy Research and
Development Authority (NYSERDA)
on finalizing regulations that will gain
greater energy-efficiency on a number
of products, including portable fixtures,
in the state of New York.
“While many members would prefer
to avoid the challenge energy-efficient
regulations present, the reality is these
challenges have been, are and will continue to be with us,” says Dick Upton,
CCE, ALA president/CEO. “The real
challenge is to gain a seat at the table to
be involved in the process and gain an
outcome that works for the regulatory
industry, members and consumers.”
Before the legislation was released for
public comment, NYSERDA asked for
ALA’s input on the proposed legislation.
As a result, NYSERDA adopted the language for their proposed requirements for
residential portable luminaires from the
existing regulations that ALA helped to
develop in California known as Title 20. “The advantage of this is that ALA
manufacturers do not have to build and
stock products for each state’s individual
requirements,” says Terry McGowan,
FIES, LC, ALA director of engineering
and technology.
“We are pleased to report that the
New York regulations significantly
mirror the ‘bulb in a box’ solution for
portables that we gained in California
and have pending in Congress,” Upton
says. “The ‘bulb in a box’ solution will
allow manufacturers to follow the same
guidelines for the products they sell in
New York as they do in California. For
showrooms and consumers, the New
York regulations, like California, offer
manufacturers five alternative pathways
to meet efficiency requirements, which
equates to marketplace choice.”
According to Upton, the ALA continues to work to gain a federal bill on
portables to preclude individual state action. In the interim, the ALA remains on
high alert so that any state contemplating
similar requirements can be contacted
early and urged to use the same language.
“The ALA is committed to assisting
members with legislative matters that
would be unduly expensive and burdensome for ALA members and not in the best
interests of consumers and purchasers of
residential lighting products,” Upton adds.
California Energy Commission Seeks Input on Title 20
O
n Aug. 31, the California Energy
Commission conducted a public
workshop to discuss and seek comments
regarding the scope of future proceedings to amend the Appliance Efficiency
Regulations (Title 20, California Code
of Regulations, Section 1601 through
Section 1608). The CEC has a mandate
from the California legislature to reduce
lighting energy consumption by 50 percent by 2018.
Clark Linstone, CFO of Lamps Plus
and chair of the ALA Government
Affairs Committee, Terry McGowan,
FIES, LC, ALA director of engineering
and technology, Paul Pavletich, vice
president/treasurer of Premier Lighting,
and Dick Upton, CCE, ALA president/
CEO, participated in the workshop,
which was held in Sacramento, Calif.
Continued on Page 11
www.americanlightingassoc.comwww.lightrays-digital.com
SHowroom management
Meletio at
Your Service
M
eletio Lighting & Electrical Supply,
an ALA member showroom that
has two locations serving the Dallas area,
recently introduced an innovative new
service called Meletio at Your Service.
With the service, a factory-certified
and trained technician will make house
calls to Meletio customers who need
help changing light bulbs, cleaning and
balancing ceiling fans, and changing
smoke-detector batteries.
The Meletio at Your Service technician makes house
calls in a custom-designed van that acts as a traveling
billboard.
“The program was born out of necessity since customers were walking in
with bulbs that they hadn’t been able to
reach in two years,” says Tim Stumm,
vice president marketing and showroom
operations for Meletio Lighting &
Electrical Supply. “Now they can call us
and we’ll go out there. It’s really been
a recognizable service that’s taken our
service to the next level.”
In fact, the Meletio at Your Service
program is so popular, builders have
now started to use the service prior to
closing. “Our technician will go to a
house prior to closing and make sure
all the light bulbs and smoke detectors
are working, and that the ceiling fans
are all balanced,” Stumm says. “Custom
builders love this service. It’s been so
successful we’re getting ready to hire
more people.”
Page 4
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Connect with the remodeling industry
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Groupon Gain
Meletio also recently experienced
success with a Groupon that was sent
to Dallas-area residents. The showroom offered two coupon options: Get
$100 worth of lighting products for $35
or get $200 worth of lighting products
for $60. According to Stumm, more
people bought the $200 coupons than
the $100 coupons.
“As far as traffic generation, Groupon
is a wonderful tool,” Stumm says. “When
we released the coupon the store had
more than 150 people in there within
the first four hours. Then they actually
started buying the coupons on their
smartphones. We were thrilled by the volume of people that walked in our doors.”
Stumm recommends Groupon-like
services to showrooms that want to in-
Call 866.674.3332
crease traffic. “We watch our daily traffic
numbers,” he says. “For being right after
going back to school, our traffic numbers are pretty high right now. Usually
there’s a little lull right now and we’re not
feeling it. I think that’s because of the
Groupon we did.”
Merchandising Movement
Another factor that has contributed
contact@faztrack.com
to Meletio’s success is its emphasis on
merchandising. Stumm says in response
to the economy, the showroom has
become much more strategic in its selection of products.
“We’re being smarter in our selection and adding more variety,” he says.
“I’m constantly thinking two years in
advance for what’s on our floors. It’s all
about smarter selection and being very
www.FazTLight.com
thoughtful about what we’re putting on
our floor right now. We’re constantly restaging things. Nothing stays in the same
spot for long.”
But in the end, it’s Meletio’s customerservice focus that has contributed the
most to its longevity and staying power.
“We’ve been in business for 90 years, and
we’re really growing right now because
of our success in service,” Stumm says.
www.americanlightingassoc.comwww.lightrays-digital.com
technology/energy efficiency
Page 5
Boomers: A
Growth Market
for Residential
Lighting
“LIGHTS from Softlight is very
easy to use. All the information is
right there including the light bulbs
that need to be ordered. It is a great
investment for your lighting business.”
SOFTLIGHT
Lighting Package
By Terry McGowan, FIES, LC
ALA Director of Engineering and
Technology
Linda M. Pavletich, LS
Premier Lighting
Bakersfield, CA
I
n spite of the continuing tough times
for new home construction – and the
lighting products used in those new homes
– there is a growing market for residential
lighting that can be tapped relatively easily
and is sure to continue to grow for the foreseeable future in both the U.S. and Canada.
That market is characterized by the
so-called “baby boomers” or those people
who were born between 1946 and the end
of 1964. Right now, they are turning 65 at
the rate of 11,000 per day and comprise
some 26 percent of the U.S. population.
The AARP reports that more than 90
percent of them want to stay in their own
homes as they age.
Many boomers will remodel those
homes to accommodate a retired lifestyle and will consider changes that will
make living easier should their health
deteriorate – wider doors, ramps to accommodate wheel chairs, bathroom sinks
with easy-to-operate faucets and changing
round door knobs to the lever type to
make doors easier to open. What should
be done to their lighting?
Industry Specific Software
for the Lighting Industry
Things you should ask for in a lighting software package:
Aging Eyes
Eyes change as they age. Such changes
are predictable and no one is unaffected.
The result: older eyes need more light to
see and, at the same time, they also become more sensitive to glare. Eye diseases,
such as cataracts, may make it harder to
see colors or visually accommodate rooms
where the lighting level is uneven. Lighting
changes for older people might include:
▶▶ Increasing light levels in task areas such
as kitchen counters, bathrooms and
sitting rooms where reading or visually
demanding work is done.
▶▶ Installing indirect lighting rather than
downlights or accent lights to soften
shadows and make room lighting more
uniform. Match indirect lighting with
light-colored wall and ceiling surfaces to
improve lighting uniformity.
▶▶ Reducing glare by using diffusing
shades instead of bare, bright bulbs for
decorative lighting.
▶▶ Using adjustable task lights to easily
add more light for hard-to-see print
and small objects or details.
▶▶ Installing dimmers so lighting levels
can be adjusted for optimum seeing.
Continued on Page 15
• Is the software industry specific or was it written
primarily for another industry and adapted to
lighting?
• Who provides support? When you call are you talking
to lighting people or someone who knows only about
writing software.
• Are you charged more for adding computers to your
system or for using larger databases as your business
grows?
LIGHTS from Softlight is a computer software program
that manages and organizes the daily functions for the
Lighting Industry and Lighting Showrooms.
LIGHTS from Softlight can deliver reports and
paperwork at the touch of a key that can save you
many valuable hours of work. Customers are never
charged for adding more computers or features, and the
package is easy to learn. Visit the LIGHTS from Softlight
Web site or call for a complete demonstration.
• Is the software easy to learn?
Call for free demo 1-888-544-4809 or visit: www.softlightusa.com
Not available in New Mexico.
Incandescent
Lamp Index
Increases During
Second Quarter
A
re consumers hoarding incandescent lamps in anticipation of the
new energy-efficient lamp requirements
that will soon take effect? While this
may or may not be taking place, a recent
release from the National Electrical
Manufacturers Association reports an
interesting trend.
NEMA’s shipment index for incandescent lamps increased for the second
consecutive quarter in 2011, showing
an improvement of 5.6 percent over the
same period last year. Conversely, the index for compact fluorescent lamps (CFLs)
declined for the fifth consecutive quarter.
Additionally, the rate of decline in
the shipments index accelerated to
18.5 percent on a year-over-year basis
versus 16.8 and 8.7 percent during first
quarter 2011 and fourth quarter 2010,
respectively.
According to NEMA, the sales ratio for
CFLs decreased to one out of every five
lamps from the one-in-four-lamps ratio
exhibited during the previous two years.
www.americanlightingassoc.comwww.lightrays-digital.com
2 0 1 1 ALA a n n u a l c o n f e r e n c e
Page 6
Golf Event, Raffle Drawings Raise
$5,600 for ALA Education Foundation
Nathan Frampton Awarded Residential
Lighting Industry Leadership Award
T
Fanimation President
“It’s been an
Nathan Frampton,
honor to be recognized
LS, was announced
alongside these iconic
as the winner of the
and well-deserving
Residential Lighting
nominees,” Frampton
2011 Industry
said in his acceptance
Leadership Award durspeech. “In my
ing the ALA Annual
view, this award is a
Conference in Palm
testament to the hard
Beach, Fla.
work of Fanimation
Residential Lighting Publisher and Editorial
Frampton took
employees,
sales repDirector Laura Van Zeyl presented the
Industry
Leadership
Award
to
Nathan
over as Fanimation’s
resentatives and loyal
Frampton, president of Fanimation, at the
president in 2007. He
customers, both past
ALA Annual Conference.
is a second-generation
and present.”
member of the company, which was
The Residential Lighting Industry
founded by his father, Tom, to whom
Leadership Award recognizes indiFrampton credits much of his success.
viduals who exemplify leadership
An ALA-certified Lighting Specialist, and service to their organizations and
Frampton is very active in the industry,
the industry at large. Nominees were
having been recently appointed to the
announced in the August issue of
Dallas Market Center’s Lighting Board
Residential Lighting, and readers chose
of Governors. He is also a member of
the winner by popular vote, which was
ALA’s Government Affairs Committee
conducted online for the first time.
and Political Action Committee (PAC).
he ALA Education Foundation
raised more than $5,600 during the
2011 ALA Annual Conference through
golf tournament registration fees, mulligan sales and raffle-ticket sales.
Sixty conference attendees participated in the Annual Golf Tournament at
The Breakers’ Ocean Course. Together
the golfers purchased $820 worth of
mulligans, giving them the ability to “do
over” any shots during the tournament.
Three raffle ticket drawings were
held during the conference. The prizes,
consisting of two Apple iPads and a
three-night stay at Keystone Resort,
Colo., with airfare and a $250 gift
certificate, were made possible by
sponsors ARTCRAFT, Broan-Nutone,
LLC, Capital Lighting (Columbus,
Ohio), Crystorama Lighting, Dale
Tiffany, Fanimation, Jesco Lighting
Group, Justice Design Group, Kichler
Lighting, Murray Feiss Lighting, Philips
Professional Luminaires of North
America, Progress Lighting and WAC
Lighting.
Winners of the Annual Golf
Tournament and the raffle drawings were:
Golf – First Place Group
▶▶ David Director, CLC, Connecticut
Lighting Centers Inc.
▶▶ Todd Director, Connecticut Lighting
Centers Inc.
▶▶ Lee Nemeth, Elk Lighting Group
▶▶ Jack Fleischer, CLC, Hermitage
Lighting Gallery
Golf – Second Place Group
▶▶ Scott Forst, Monte Carlo Fan
Company
▶▶ Kevin Gannon, Gannon Sales Agency
▶▶ Kerri Grawe, Juno Lighting Group
David Director, CLC, president of Connecticut Lighting
Centers, Inc., practiced his putting before the Annual Golf
Tournament began. Director’s group finished first place.
Golf – Third Place Group
▶▶ James Hammond, guest
▶▶ Bob Ulrich, Currey & Company, Inc.
Golf – Longest Drive (Men’s)
▶▶ Scott Forst, Monte Carlo Fan
Company
Golf – Longest Drive (Women’s)
▶▶ Judy deSteiger, Guest
Golf – Closest to the Pin (Men’s)
▶▶ John Wolf, Philips Consumer
Luminaires NA
Golf – Closest to the Pin (Women’s)
▶▶ Cindy Naimer, Guest
Raffle – Apple iPads
▶▶ Jimmy Norris, Minka Group
▶▶ Stuart Yadgaroff, Light’n Up, Inc.
Raffle – Keystone Resort Package
▶▶ Freddie Naimer, Union Lighting
Special Salute to Retiring ALA Leaders
At the 2011 Annual Conference, the
ALA saluted retiring officers and leaders
for their service to the association.
“Fortunately, ALA only lost one
member of the Board of Governors to
retirement this year,” says ALA President/
CEO Dick Upton, CCE.. “Unfortunately,
the loss was significant since it is Lars
Bostrom, immediate past chair of the
Board of Governors. Lars has been
a valued member of the Executive
Committee and an active member on
the Government Affairs Committee
and Political Action Committee. Since
2003, Lars has been on eight of our nine
Washington, D.C., missions and has
helped develop a strong voice for ALA in
our nation’s capitol.”
ALA leaders honored at the event
included:
Retiring Member, Board of Governors
Lars E. Bostrom, CLMR
Conference Scholarships Awarded
to 30 Showrooms
T
hirty ALA showrooms sent representatives to the ALA Annual
Conference this year as part of the
showroom scholarship program funded
by ALA manufacturers.
Each showroom scholarship included
one delegate per showroom and three
nights of room, tax and resort fees at
The Breakers in Palm Beach, Fla.
For more information on Conference
scholarships, please contact Eric
Jacobson, CAE, at 800-605-4448, ext. 224.
2011 Manufacturers
Sponsoring Showrooms
▶▶ Alico Industries, Inc.
▶▶ Bulbrite Industries, Inc.
▶▶ Casablanca /Hunter Fan Co.
▶▶ Designers Fountain, Inc.
▶▶ ELK/Landmark/Dimond Lighting
▶▶ Emerson Ceiling Fans
▶▶ Fanimation
▶▶ Fine Art Lamps
▶▶ Hinkley Lighting
▶▶ Holtkoetter International, Inc.
▶▶ Hubbardton Forge
▶▶ Juno Lighting Group by Schneider
Electric
▶▶ Justice Design Group, LLC
▶▶ Kichler Lighting
▶▶ Lutron Electronics Company, Inc.
▶▶ Minka Group
▶▶ Murray Feiss Lighting
▶▶ Pacific Coast Lighting, Inc.
▶▶ Philips Lightolier
▶▶ Progress Lighting, a Division of
Hubbell
▶▶ Quoizel, Inc.
▶▶ SATCO Products, Inc.
▶▶ Schonbek Worldwide Lighting Inc.
▶▶ Westinghouse Lighting
Retiring Trustee, Education
Foundation
Michael Estrin, CLMR
2011 Retiring Committee Chairs
Bill O’Connor, 2011 Annual
Conference Committee
Tony Davidson, Membership
Development Committee
Greg J. Vandia, Officers Nominating
Committee
Kevin M. Herdt, CLC, Showroom
Steering Committee
(L to R) Kevin Herdt, CLC, Tony Davidson, Bill O’Connor, Greg Vandia, Michael Estrin, CLMR, and Lars Bostrom,
CLMR, were honored at the ALA Honors Dinner on Sept. 9.
www.americanlightingassoc.comwww.lightrays-digital.com
2 0 1 1 ALA a n n u a l c o n f e r e n c e
Page 7
Thank You,
Conference Sponsors!
Experience Energy Savings Beyond the Bulb
Badge Lanyards
SATCO Products
Banquet Dinner
Underwriters Laboratories
Banquet Reception
Lithonia
Banquet Wine
Canarm
Casablanca Fan Co./Hunter Fan Co.
Craftmade
Ellington
Emerson
Fanimation
Kendal Lighting
Minka Aire/Minka Group
Monte Carlo/Sea Gull Lighting
Savoy House
NEW! Diva C•L Dimmer for:
®
TM
Dimmable Compact
Fluorescent (CFL) Bulbs
Coffee/Soda Breaks
Dimmable
LED Bulbs
Dallas Market Center
Daily Lightrays
Lutron Electronics Co.
Drink Koozies
Incandescent and
Halogen Bulbs
House of Troy
Gala Welcome Reception
CSA Group
General Session Featured Speakers
Westinghouse Lighting Corp. (Monday)
Philips Lightolier (Tuesday)
Lapel Pins
Quoizel
Luggage Tags
Shown in plum
Meredith Corporation
Manufacturers’ Exhibit Luncheon
Save Up To $50 Per Year* when combined with dimmable CFLs
Intertek
Padfolios
Virginia Optoelectronics Inc.
(VAOPTO)
Lutron dimmers save energy. The more you dim, the more you save. And if you pair
a Lutron C•L dimmer with dimmable CFL or LED bulbs you’ll save even more energy. C•L
dimmers help alleviate common problems that come from controlling CFLs and LEDs with
a standard dimmer.
Pocket Program
Lutron Electronics Co.
Pre-Conference CLC Training Sessions
Hinkley Lighting
Available in 27 colors to match any décor.
Dallas Market Center
Registration Envelopes and Pens
Progress Lighting
Room Key Cards
Alico Industries
Spouse/Guest Event
Holtkoetter
P/N 368-2159 REV B
Registration
Available at your local lighting showroom. To learn more visit www.lutron.com/dimcflled.
* Savings based on replacing a switch with a Lutron C• L dimmer and replacing your incandescent bulbs with dimmable CFLs. Actual savings may vary
depending on use and application. A high percentage of the savings derive from switching from the incandescent to the CFL. Typical residential savings
are estimated to be $22 per year. Stated savings of $50 based on replacing (5) 65 W incandescent reflector lamps (rated at 1,500 hours each, costing
$1.75 per lamp or (5) 3,000 hour halogen bulbs costing $3.35 per lamp) with (5) 16 W CFL reflector lamps (rated at 8,000 hours each, costing $11.49
per lamp) and dimming for 5 hrs per day with electricity cost of $0.1176/kWh. $50 savings further assumes lamps are dimmed to 50% perceived light
level, corresponding to 40% reduction in power level. For further details and to calculate your own savings, visit www.lutron.com/energycalc.
Tote Bags
Bravo Affiliates
Golf Tournament Sponsors
©2011 Lutron Electronics Co., Inc.
24/7 Technical Support
1.800.523.9466.
Boxed Lunches
CSA International
Beverage Carts
XOLogic Corp.
Swarovski Lighting Business
Hole-in-One
Hinkley Lighting
Women’s Longest Drive
Swarovski Lighting Business
Men’s Longest Drive
Fanimation
Golf Balls
Women’s Closest to the Pin
CSA International
Men’s Closest to the Pin
Bulbrite Industries
Capital Lighting
(Columbus, Ohio)
Lutron Electronics Co.
Holtkoetter International
Golf Holes
Cooper Lighting
Designers Fountain
Dolan Designs
DVI
Emerson Ceiling Fans
FazTrack Technology, LLC
Harold Baumritter
Johnston Lighting Associates
Juno Lighting Group
Justice Design Group
Kichler Lighting
M & M Lighting
Progress Lighting
Ricci Sales Agency
SATCO Products
Schonbek Worldwide Lighting
Swarovski Elements
Varaluz
WAC Lighting
www.americanlightingassoc.comwww.lightrays-digital.com
2 0 1 1 ALA a n n u a l c o n f e r e n c e
Page 8
Snapshots from the 2011 ALA Annual Conference
View more Conference photos at www.facebook.com/ALAConference.
The conference officially kicked off with a gala
welcome reception held outdoors on Sunday, Sept. 11.
Against a gorgeous ocean view and a canopy of palm
trees, marionette dancers delighted guests as they
arrived.
Dick Upton, CCE, ALA president and CEO, delivered
a state-of-the-association address at the business
luncheon on Monday, Sept. 12. Photo Credit: Dave
Rokos, Hays Consulting
Freddie Naimer, president of Union Lighting, Zia
Eftekhar, CEO of Philips Lighting North America, and
Rick Leaman, president and CEO of OSRAM SYLVANIA,
discussed the technological changes of today and
tomorrow in the lighting industry.
Ash Sahi, president and CEO of CSA Group, appreciated
the sand sculpture – engraved with CSA Group’s logo
– that was displayed at the gala opening reception in
honor of the company’s sponsorship of the event.
Beth Bentley, CMP, ALA director of conferences, and
her husband, Vic Bentley, vice president of leasing for
Dallas Market Center, paused for a photo during the
celebrated annual event.
ALA Conference attendees networked before seminar
speaker Robert Stevenson presented his session, Riding
a New Wave to Success: Building on the Essential
Habits for Success.
(L to R) Dick Upton, CCE, , ALA president/CEO, Carolyn
Overman, 2011 ALA chairman of the board and owner of
Western Montana Lighting, and Bill O’Connor, 2011 ALA
conference committee chair and vice president of sales
for Casablanca/Hunter Fan Co., paused for a photo before
keynoter Robert Stevenson presented If You Don’t Like
Change, You Are Going to Hate Extinction.
Keith Williams, president and CEO of Underwriters
Laboratories, Inc., presented the 2011 Leadership in LED
Lighting Safety and Standards Development awards to
Terry McGowan, FIES, LC, ALA director of engineering and
technology, and Chris Wellborn from Cree LED Lighting
Solutions, Inc.
Stay connected to the lighting induStry with
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Enjoy feature stories about product innovations, lighting
installations, merchandising tips, and in-depth business profiles.
Rely on the digital version for breaking news, product debuts,
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Experience an engaging interactive media platform that answers
your lighting questions and provides a lively discussion forum.
enLIGHTenment
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www.americanlightingassoc.comwww.lightrays-digital.com
2 0 1 1 A L A a n n u al c o n f e r e n c e
Page 9
2011 Conference
Continued from Page 1
left but completely rejuvenated and
dancing with all of the great lighting
energy I received from the wonderful
networking, speakers and seminars,”
says Susan Irie, lighting designer and
owner of Kilohana Lighting, Inc.
“The 2011 Annual Conference once
again provided attendees an unparalleled opportunity to gain valuable
insights into the lighting business and
the new and exciting trends that will
impact our business together,” says
Bill O’Connor, vice president of sales
for Casablanca /Hunter Fan Co. and
chair of the 2011 ALA Conference
Committee. “The Breakers is a fantastic venue and proved a terrific forum
for networking for all of the showroom
dealers, manufacturers and reps.”
“Delegates that take the time to
invest in the networking and training
opportunities available at Conference
will be the ones that weather the economy now,” says Beth Bentley, CMP,
ALA director of conferences. “And
speaking of weather – how perfect was
the opening reception night on the
Ocean Lawn? The Breakers was an
outstanding venue and I was proud to
help direct another successful event.”
The conference officially kicked
off on Sunday evening when ALA
members attended a gala welcome
reception held outdoors on The
Breakers’ Ocean Lawn. On Monday
morning, attendees enjoyed listening
to keynoter Robert Stevenson who
presented If You Don’t Like Change,
You Are Going to Hate Extinction.
After a round of breakout sessions,
attendees met at the ALA business
luncheon to hear the state of the association from ALA President and CEO
Dick Upton, CCE, as well as listen to a
question-and-answer session featuring
discussion participants Zia Eftekhar,
CEO of Philips Lighting North
America, and Rick Leaman, president/
CEO of OSRAM SYLVANIA, Inc.
Additionally, Laura Van Zeyl, publisher/editorial director for Residential
Lighting, presented the 2011 Industry
Leadership Award to Nathan Frampton,
LS, president of Fanimation.
Tuesday began with the presentation
of the Lighting for Tomorrow awards
by Terry McGowan, FIES, LC, ALA director of engineering and technology,
followed by keynoter Jon Schallert’s
presentation, Driving Customer Traffic
and Sales in the New Economy.
“In my 40 years of attending the
ALA Conference, Jon Schallert provides the most ‘take-home value’ of any
speaker we have ever heard,” says Barry
Minoff, chairman of Kichler Lighting.
Bravo
Alexa
Joy
Imagine the possibilities with
Progress Lighting’s newest introductions.
In Style • On Trend • Truly Transitional
Contact your local representitive or visit
www.progresslighting.com for more information
Schallert also presented one of the
breakout sessions. “Mom and Pop on
Top: How to Be Small but Play Large
by Jon Schallert was one of the best
seminars I have ever attended,” says
Catherine Schlawin, CLC, manager,
residential lighting, for Dominion
Electric. “I especially loved his social
media hints and tips.”
Tuesday afternoon’s manufacturers’
exhibits/luncheon, which featured
booths from 52 ALA member manufacturers, allowed showroom representatives to talk to manufacturers in a
no-pressure, non-sales environment.
The conference closed with Tuesday
evening’s annual banquet, during which
Eftekhar was inducted into the ALA
Lighting Hall of Fame. Also honored
were 2011 Pillars of the Industry Jim
Decker, vice president, brand management, for Progress Lighting; Fred
Fennell, CLMR, owner of Fennell
Marketing and Sales, Ltd.; and Larry
King, LS, president and owner of
Capital Lighting.
The 2012 ALA Annual Conference
will be held September 9-11 at Hyatt
Regency Scottsdale Resort and Spa at
Gainey Ranch in Scottsdale, Ariz.
www.americanlightingassoc.comwww.lightrays-digital.com
2 0 1 1 ALA a n n u a l c o n f e r e n c e
Hyatt Gainey Ranch to Host 2012 ALA
Conference
T
he ALA’s
2012 Annual
Conference will
be held at Hyatt
Regency Scottsdale
Resort and Spa at
Gainey Ranch in
Scottsdale, Ariz., Sept. 9-11, 2012.
Set amidst flowering cactus and
framed against the majestic McDowell
Mountains, the 27-acre Hyatt Regency
Scottsdale Resort and
Spa at Gainey Ranch
features breathtaking
vistas blended with
intriguing Native
American culture.
Amenities include
27 holes of championship golf, a fullservice spa, jogging paths, lighted tennis
courts and a 2.5-acre “water playground”
consisting of 10 swimming pools, a
Page 10
three-story water slide, white sand
beach, whirlpool spa and two poolside
bars.
Thanks to a recent $50 million renovation of the hotel, attendees will enjoy
all-new guest rooms, suites and casitas as
well as two new restaurants and nightly
entertainment in the Center Stage Bar.
Plans are underway for a full schedule
of seminars and networking events to
help ALA businesses succeed. Suggestions
for the 2012 ALA Annual Conference
are welcome and should be sent to Beth
Bentley at bbentley@americanlighting
assoc.com or to the conference committee chair, Tom Underwood, president of
Saguaro Marketing Group, at tomunder
wood@aol.com.
An early registration form may be
downloaded from the ALA’s website at
www.americanlightingassoc.com.
Prize Drawing
Winners
Free 2012 Conference Spouse/Guest
Registration
▶▶ Rick Mileski, The Light Depot
$50 Hyatt Gainey Ranch Gift
Certificate
▶▶ Skip Leigh, Lighting by Fox
Commercial Booth Prize Drawing
Free 2012 Conference Delegate
Registration
▶▶ Kathy Leigh, Lighting by Fox
One Free Room Night at Hyatt
Gainey Ranch
▶▶ Susan Swan – Active Electrical Supply
Manufacturers’ Exhibit
Prize Drawing
Free 2012 Conference Delegate
Registration
▶▶ Kevin Herdt, CLC, Austin Bluffs
Lighting
2012 Conference
Registration Drawing*
Trip to Sedona’s Enchanted Resort
▶▶ Patrick DeBarber, Eastern
Illuminations
$500 Hyatt Gainey Ranch Gift
Certificate
▶▶ Wayne Falk, Hudson Valley Lighting
$250 Hyatt Gainey Ranch Gift
Certificate
▶▶ Tom Lillie, Holtkoetter International
* Must register, pay for and attend the 2012
Annual Conference to receive.
Introducing …
The first LED downlight
to hit the slopes
Juno introduces the first LED downlight to tackle the
challenge of sloped ceilings. From gentle inclines up
to 9-degrees, to super slopes up to 45-degrees, these
graceful luminaires complement today’s most exciting
architectural ceilings. Featuring the latest in LED
technology, they are energy efficient, eco-friendly,
and cool as a mountain breeze.
Producing over 900-lumens of brilliant white light, these
LEDs are right at home in lofty ceilings. So when you’re
ready to hit the slopes, step up to Juno Recessed LED
Downlights for an exhilarating performance.
See www.sereply (c963v) for all the thrilling details
and register for your chance to win an iPod Touch!
Shine On.
Shine On
JUNO_ALA LightRays AD_July Issue 2011.indd 1
6/1/11 9:13 AM
www.americanlightingassoc.comwww.lightrays-digital.com
2 0 1 1 ALA a n n u a l c o n f e r e n c e
Page 11
2012 Board of Governors
Continued from Page 1
CFO of Lamps Plus, and Freddie
Naimer, president of Union Lighting
Co. Ltd., were re-elected to second
three-year terms on the Board.
Additionally, filling an unexpired
term, Michael Estrin, CLMR, owner
of Estrin-Calabrese Sales Agency, was
elected to the Board.
The objectives of the ALA Board of
Governors are to provide direction to
the association to advance the industry;
establish policy and approve programs
and the annual budget; conduct strategic planning retreats to ensure the
association’s priorities and objectives
remain clear and cutting-edge; and to
ensure the organization is making good
progress in meeting objectives and
addressing industry/member needs by
reviewing committee performance.
Discover the Allure of Mariana.
TIMELESS
designs
Lighting for Tomorrow Winners
Continued from Page 1
▶▶ OSRAM SYLVNIA
ULTRA RT4 LED Recessed
Downlight Kit
▶▶ Cree LED Lighting
CR4 Downlight
▶▶ Lithonia Lighting
Outdoor LED Versatile Area/Wall Light
irresistible
style
Two products received Honorable
Mentions:
▶▶ MaxLite
LED FlatMax Flat Panel
▶▶ Edge Lighting
Premium Soft Strip LED and Mounting
Masterful Creations for the Home
Seven companies submitted LED
replacement lamps to be judged, and one
winner and three honorable mentions
were selected:
▶▶ OSRAM SYLVANIA
ULTRA A19 Lamp (Winner)
ULTRA PAR38 (Honorable Mention)
ULTRA B10 (Honorable Mention)
▶▶ Cree LED Lighting
LRP 38 PAR Lamp (Honorable Mention)
ELEGANT
details
Lighting Controls Competition
For the second year in a row, Lighting
for Tomorrow invited lighting control
manufacturers to enter lighting control
devices with the requirement that they
be compatible with energy-efficient technologies, such as fluorescent or LEDs.
Both the entries in the lighting controls competition received awards:
▶▶ Lutron Electronics Co., Inc.
Diva® CL™ Dimmer (Winner)
RadioRA® 2 Phase-Adaptive Dimmer
(Honorable Mention)
www.marianalighting.com 1-888-514-1292
Lightray Ad-July-Sept'11.indd 1
Lighting for Tomorrow, launched
in 2002, is organized by the ALA, the
Consortium for Energy Efficiency (CEE)
and Underwriters Laboratories, Inc.
Approximately 20 energy-efficiency
organizations in the United States and
Canada participated in supporting this
latest competition.
Dallas
Atlanta
9/26/11 11:21:37 AM
Energy Commission
Continued from Page 3
“We learned at the workshop that
the CEC is looking to gain additional energy-efficiency from lighting
products,” Upton says. “We have also
submitted written testimony for the
record, which urges new concepts for
energy-efficiency. We will be very active
in urging the CEC to look to dimming,
motion detectors, etc., as opposed to
wattage limits on the specialty lamps.”
“The ALA suggests moving toward
a bigger picture approach of regulating energy use rather than the present
limited design requirements for portable
luminaire products,” Linstone says. “This
approach fits with efforts to increase the
efficacy of light sources and the use of
controls.”
www.americanlightingassoc.comwww.lightrays-digital.com
e d u c at i o n / t r a i n i n g
Page 12
Upcoming CLC-Credit Live Webinars
R
egistration forms may be downloaded from www.americanlightingassoc.com
(click on For Members). Contact Nici Juneau, LA, at 800-605-4448, ext. 226 or
njuneau@americanlightingassoc.com for more information.
How to Lay Out a Lighting Plan for an Energy-Efficient Home
Date: Thursday, November 17
Time: 11 a.m. Central Time
Instructor: Joe Rey-Barreau, AIA, IES
Credit: 1 CLC hour
Member Cost: $39 per participant
In this seminar participants will learn:
▶▶ Why energy efficiency is becoming
an extremely high priority for home
builders
▶▶ How to choose between compact
fluorescent and LED sources to
achieve the highest efficiency
▶▶ How to lay out energy-efficient,
recessed lighting in all rooms of the
house
▶▶ How to design an energy-efficient
LED system for under-cabinet,
in-cabinet and cove lighting
applications
▶▶ How to select appropriate light
sources and light fixtures to create
an Energy Star Advanced Lighting
Package
▶▶ How state energy codes are affecting
the design of residential lighting
and how they will impact our future
lighting choices
Sponsored by:
How to Prepare for the ALA Certified Lighting Consultant Exam
Date: Thursday, December 15
Time: 11 a.m. Central Time
Instructor: Joe Rey-Barreau, AIA, IES
Credit: 1 CLC hour
Member Cost: $39 per participant
the lighting and electrical plan
▶▶ How to create the specifications
package necessary to meet the
requirements and how to assemble a
specifications document
In this seminar participants will learn:
▶▶ The biggest mistake made by candidates taking the CLC exam
▶▶ How to meet the specific requirements required by the customer
▶▶ How to use appropriate symbols for
How to select appropriate switches,
dimmers and integrated lighting controls to meet the client’s requirements
Sponsored by: T
he ALA Education
Foundation
New ALA Lighting
Specialists
As of September 29, 2011
Ferguson
Callie Ames
Chris Costello
Alison Crowley
Michelle T. Ferrero
Lars Johansen
James Kiedrowski
Tammy Kollker
Michelle Lee
Juliana Maio-Cardenas
Bonnie Mason
Maggie Medellin
Michael Miller
E. Ann Moran
Kristen L. Racicot
Grace Royals
Allison Segmund
Sarah Thibaut
Alisha Wiesshoff
Aaron Joseph Canepa
Nvard Nicky Choultian
Sara Clark
Anna Clift
Bryan L. Denton
David D. Gray
Stephen Ilavsky
Dianna Marcus
Jessica Brunette McKenzie
Lourdes Oldynski
James P. Ouimette
Alexandra Gray Sadler
Michael Johnson Sartaguda
Joe Smith
Jessamyn Sommerfield
Lana Starks
Susan Stearns
Maria Tirabasso
John Van Sant
Patricia Verdi
New ALA Lighting
Associate
As of September 29, 2011
Lamps Plus
Gregg Auger
Shaza Lisa Bati
Kichler Lighting
Josh Knecht
Call for Webinar Topics
Do you have an idea for an ALA webinar topic? Is there a
particular subject you’d like to study? The ALA wants your input.
Please send your ideas for webinar topics to Nici Juneau, LA,
at njuneau@americanlightingassoc.com.
When it comes to residential lighting,
>
WE WROTE THE BOOK.
w
e
N
Introducing the new and
improved Residential
Lighting Training Manual.
Updated in 2011, the American Lighting
Association’s Residential Lighting Training
Manual covers everything you need to know
about the lighting industry — from the physics of
light and color to the technology of light bulbs
and dimmers, to the psychology of selling.
The entire manual has been updated to reflect
two of the hottest changes in the lighting
industry — LED solid state lighting and growing
governmental regulations — with two new
chapters devoted exclusively to these hot topics.
The ALA’s Residential Lighting Training Manual covers
every aspect of residential lighting — from A to Z —
making it an indispensable guide to sales associates,
designers and manufacturer’s representatives who are
new or returning to the industry.
This manual is the core training material for the
lighting industry and the basis for earning the
Lighting Specialist designation. Currently there are
more than 2,000 designated Lighting Specialists
throughout the industry. Research shows that
showroom sales increase significantly when
lighting professionals earn the Lighting Specialist
designation.
To order, visit www.americanlightingassoc.com or call 800-605-4448.
www.americanlightingassoc.comwww.lightrays-digital.com
e d u c at i o n / t r a i n i n g
Page 13
On Demand
Webinars Offer
Convenient
Training
January 19-23, 2012
I
f you are unable to attend ALA’s
monthly live webinars due to a busy
work schedule, the ALA on-demand
webinar program offers a convenient
way to further your training and stay
on top of lighting trends – on your own
schedule.
“Each monthly live webinar is added
to the on-demand library shortly after
the live session is finished, where it
may be purchased at any time for CLC
credit,” says Nici Juneau, LA, ALA director of education. “On-demand webinars
offer ‘anytime’ training. They are a fast,
easy and convenient way to get your
staff trained at a time that works for
their schedule.”
Available 24/7 on the ALA website,
the on-demand webinars offer a timely
and inexpensive option for lighting
professionals who want to advance their
knowledge of lighting trends. Priced
at only $39, each on-demand webinar
earns you one hour of CLC credit.
“These training courses provide a
quick way for showrooms to stay ahead
of their competitors in this ever-changing economy,” Juneau adds.
To purchase an on-demand webinar
and/or view the entire library, visit www.
americanlightingassoc.com and choose
“On Demand Webinars” from the
dropdown menu under the Professional
Education tab.
Thank You,
Education Sponsors
The American Lighting Association
would like to thank the following companies who have sponsored ALA’s live
webinars in 2011:
▶▶ ALA Education Foundation – “How to
Prepare for the ALA Certified Lighting
Consultant Exam” (December)
▶▶ Bulbrite – “Twenty Customer
Questions About Today’s New Light
Sources Every Showroom Needs to
Answer” (May)
▶▶ ELK Lighting, “How to Design
Cove Lighting and Specialty Lighting
Systems With Low Voltage and LED
Lighting” (October)
▶▶ Jesco Lighting Group – “Advanced
Concepts for Lighting Kitchens and
Baths” (April)
▶▶ Juno Lighting Group – “How to
Select, Layout and Sell Recessed
Lighting, Including LED” (March)
“Brilliant in Red”
▶▶ Legrand, NA – “How to Design
With and Sell Whole House Lighting
Controls” (August)
▶▶ MaxLite – “The Increasing Importance
of Lighting Metrics” (June)
▶▶ Maxim Lighting International –
“How to Lay Out a Lighting Plan for
an Energy-Efficient Home” (October)
▶▶ Pacific Coast Lighting – “ENERGY
STAR Update 2011: New Products
That Are Part of the ENERGY
STAR Program and How They Are
Important to Your Business” (July)
▶▶ Progress Lighting – “What’s New in
LED Lighting in 2011: Fundamentals
to Advanced Applications” (January)
and “From Classicism to Modernism:
Applications of Decorative Lighting
Styles” (September)
“Without these companies’ generous
support, these important educational
initiatives would not have taken place,”
says Nici Juneau, ALA director of education. “We are grateful for their commitment to education and their dedication
to the lighting industry.”
For more information about ALA’s
educational sponsorship opportunities,
contact Dick Upton at dupton@american
lightingassoc.com or 1-800-605-4448,
ext. 225.
www.americanlightingassoc.comwww.lightrays-digital.com
Member news
Page 14
In Memoriam
Lloyd Gottesman
Lloyd Gottesman –
the second-generation
owner of Shanor/Royalite
Lighting Centers in
Buffalo, N.Y., and father
of Dean Gottesman,
Royalite’s executive vice
president – died on Aug. 27.
Lloyd was the past owner of Royalite
Lighting and Lighting For Less, before
he turned the business over to his son,
Dean Gottesman. A 60-year lighting industry veteran, Lloyd was also
a lieutenant in the air force and served
as a navigator in World War II. He semiretired to Florida more than 30 years ago
and was an avid golfer and gin player,
and he loved traveling the world. He was
very active in Israel Bonds and numerous other charities and foundations.
Lloyd is survived by his wife of 65
years, Sheila, his children, Adrienne
Cohen, Dean Gottesman and Terry
Lenard, and his six grandchildren.
In lieu of flowers, donations may be
made to Brothers of Mercy Nursing and
Rehabilitation Center (brothersofmercy
.org/donate.php or 10570 Bergtold Rd.,
Clarence, NY 14031) or another charity.
Condolences may be expressed online
on the Mesnekoff Funeral Home website
(www.mesnekoff.com).
New ALA Members
As of September 29, 2011
Associate
Coface Collections North America
Monique Alexander, Vancouver, Wash.
Jim Toole
Jim Toole, partner of
the manufacturers’ rep
firm Goldman & Toole
Associates, died on Aug.
20 after a brief, serious illness. Tom Lillie,
Holtkötter’s national sales manager,
says Jim was extremely well-liked and
respected by his customers.
“Jim was one of the most dedicated,
hard-working and loyal sales representatives I’ve had the pleasure of working
with through the years,” Lillie says. “Not
only did Jim and I become very close
through the years, but the relationships
that I have made with his family have
been invaluable.”
Jim is survived by his wife, Cindy,
and his two sons, Jamie and Sean.
In lieu of flowers, donations may be
made to the American Cancer Society.
Sympathy cards should be addressed to
Cindy Toole, 155 Potomac Passage #716,
National Harbor, MD 20745.
Component Manufacturers
Guardian Industries Corp.
Jemssy Alvarez, Carleton, Mich.
Intermatix
Alain Dangerfield, Fremont, Calif.
Designers
Cleary Zimmermann Engineers
Carlos Alvarez, San Antonio, Texas
FGI
Kathleen Sullivan, Spokane, Wash.
Griff Electric
Valerie Griffiths, Portsmouth, R.I.
LED Engineering Services, LLC
LeeAnne Crane, Stuart, Fla.
Pacific Commercial Lighting
Richard Russakoff, Century City, Calif.
Practical Energy Solutions, LLC
Darcy Gilbert, Wallingford, Conn.
Manufacturer
Code Lighting Corporation
Len Goldberg, Nyack, N.Y.
Manufacturers’
Representatives
Gannon Sales Agency
Kevin Gannon, Cape Elizabeth, Maine
Hawkins Sales
Will Hawkins, Brooklyn Heights, Ohio
Midwest Furniture & Lighting
Alan Keightley, Indianapolis, Ind.
Showrooms
Artistic Floors and Lights Inc.
Denby Holen, Minot, N.D.
Bee Ridge Lighting and Design
Robert Barnard, Sarasota, Fla.
Creative Light and Sound
Mac Mosier, Lugoff, S.C.
French Quarter Lighting
Jeff Ber, Spring, Texas
Hacienda Lighting, Inc.
David Pritchett, Scottsdale, Ariz.
Lighting Palace
Colette Chehova, Brooklyn, N.Y.
Lighting Reflects Design
Wendy Stevenson, Kingston, Ontario, Canada
The House of Lights
David Richard, Scarborough, Maine
January Market
ALA Committee Meetings/Seminars
Dallas Market • January 19-22 • Suite 345, World Trade Center
Thursday, Jan. 19
7:30-8:30 a.m.
7:30-8:30 a.m.
7:30-8:45 a.m.
8:30-9:15 a.m.
9:00-10:00 a.m.
11:30-12:15 p.m.
12:30-1:00 p.m.
1:00-4:00 p.m.
3:00-4:00 p.m.
4:15-5:15/30 p.m.
DMC Market Board of Directors
Manufacturers’ Rep Steering Committee
Education Committee
Canadian Task Force Committee
Awards & Recognition Committee
2013 Governors Nominating Committee
2013 Officers Nominating Committee
Networking Group
Showroom Steering Committee
Manufacturers’ Steering Committee
DMC Offices
Board Room
Small Conference Room
Board Room
Small Conference Room
Board Room
Board Room
Small Conference Room
Board Room
Board Room
7:30-8:45 a.m.
7:30-8:45 a.m.
8:00-9:30 a.m.
9:00-10:00 a.m.
9:00-10:00 a.m.
10:30-11:30 a.m.
11:30 a.m.-12:30 p.m.
11:30-12:45 p.m.
1:00-4:00 p.m.
2:00-3:00 p.m.
4:00-5:30 p.m.
4:15-5:15/30PM
Education Foundation Committee Board of Trustees
Public Relations Committee
Seminar
2012 Conference Committee
Membership Campaign Committee
2013 Conference Committee
Certification Committee
Government Affairs Committee
Networking Group
Electronic Technology Committee
Seminar
Finance Committee
7:00-9:00 a.m.
8:00-9:30 a.m.
9:00-10:00 a.m.
11:30 a.m.-12:15/12:30 p.m.
12:00-1:30 p.m.
Board of Governors
Seminar
Long Range Conference Planning Committee
Political Action Committee (PAC)
Seminar
Board Room
Seminar Center
Small Conference Room
Board Room
Seminar Center
5:30 p.m. - 6:30 p.m.
Young Exec. Reception
Board Room
Friday, Jan. 20
Small Conference Room
Board Room
Seminar Center
Small Conference Room
Board Room
Board Room
Small Conference Room
Board Room
Small Conference Room
Board Room
Seminar Center
Board Room
Saturday, Jan. 21
Nineteen ALA Members Among
ARTS Awards Finalists
N
ineteen ALA members were among
the 23rd annual ARTS Awards finalists recently announced by the Dallas
Market Center and the Accessories
Resource Team.
ALA members among the finalists are:
Manufacturers
Lighting Fixtures
▶▶ Hinkley Lighting, Inc. – Cleveland,
Ohio
▶▶ Hubbardton Forge – Castleton, Vt.
▶▶ Schonbek – Plattsburgh, N.Y.
Portable Lamps
▶▶ Currey & Company, Inc. – Atlanta,
Ga.
Wall Décor
▶▶ John Richard – Greenwood, Miss.
Sales Representative
East/Atlantic
▶▶ Sue Kinard – Fine Art Lamps
Midwest/Southwest
▶▶ Cindy Rogers – CSR Associates
▶▶ Richard Alan – Richard Alan &
Associates, LLC
Product Designers
▶▶ Tom Caldwell – Currey & Company
International Retailers
▶▶ Design Lighting – Surrey, British
Columbia, Canada
▶▶ Spectro Lighting Group, SRL – Santo
Domingo, Dominican Republic
Retailers – Lighting Showroom
East/Atlantic
▶▶ Cleveland Lighting – Lyndhurst, Ohio
▶▶ Southern Lighting Gallery, Inc. –
Augusta, Ga.
Midwest/Southwest
▶▶ Lighting by Fox – Glenview, Ill.
▶▶ Passion Lighting – Grapevine, Texas
▶▶ Southern Lights – Burnsville, Minn.
West
▶▶ Hacienda Lighting – Scottsdale, Ariz.
▶▶ Light Bulbs, Etc./Lightstyles – Costa
Mesa, Calif.
▶▶ Valley Light Gallery – Scottsdale,
Ariz.
Winners will be honored at a gala event
on Saturday, Jan. 21, 2012, at the ARTS
Awards new location, the Hilton Anatole
Hotel in Dallas.
Times and locations subject to change
www.americanlightingassoc.comwww.lightrays-digital.com
January Market
Page 15
January Dallas
Market Travel
Discount Codes
American Airlines
HINKLEY LIGHTING, INC.
DALLAS SHOWROOM EXPANSION
GRAND OPENING THIS JANUARY
7412BL (online) www.aa.com A7412BL (phone) 800-433-1790
Alamo
BY #529118
800-354-2322
Avis
AWD #B608500
800-331-1212
Budget
BCD# Z663400
800-527-0700
Boomers
Hertz
CDP #089817
800-654-2200 (U.S.)
800-263-0600
(Canada)
National
Disc #5021601
800-CAR-RENT
Continued from Page 5
▶▶ Utilizing low-level, well-shielded stair,
entrance and hallway lights to make
steps visible and to illuminate potential hazards.
▶▶ Using automatic motion-sensor controls to turn on hallway or bathroom
lights for easier orientation and safer
walking at night.
Traditionally, residential lighting has
been designed for decoration or functionality with emphasis on the appearance
of the lighting fixture. However, research
has indicated that residential lighting can
also affect physical and emotional health.
Studies have shown that light affects sleep
habits, depression and mental functions.
A new term, “healthy lighting,” has been
used to indicate that light can act like a
drug where the strength, timing and type
of light can be used to alleviate problems
and enhance wellbeing.
The “prescription” is simple: People
need bright days and dark nights that
match the natural day/night circadian
cycle. As people age, their sleep/wake cycle
becomes harder to maintain, especially if
they are not exposed to daylight early in the
day and sleep in a dark room at night. Even
the color of the light is important. The human circadian system is more sensitive to
the blue portion of the spectrum than other
colors, so it may be beneficial to limit the
blue content of lights used for illumination
during the evening.
prepare to be
INSPIRED
Senior Solution
A lighting research and application
symposium entitled “Light + Seniors”
is being organized by the Illuminating
Engineering Society for March 5-8,
2012, in Washington, D.C., to review the
research and propose changes to lighting
applications, products and practices in
order to better understand and promote
healthy lighting, especially for older people.
The ALA is one of the sponsors of the
Light + Seniors Symposium. It’s also an
opportunity for ALA members to evaluate
how they might take advantage of these
demographic and technological changes
affecting the residential lighting industry.
This past April, I wrote about this
growing market for residential lighting
in my ALA Technology Newsletter and
wondered if any ALA manufacturers
and showrooms were working to make
and sell products targeted to it. No
manufacturers replied, but several retailers
reported that they stocked certain floor
and task lamps that older people seemed
to prefer. No retailers, however, indicated
that they featured such products, targeted
or promoted their marketing to this
demographic or regularly worked with
designers or older customers on home
lighting plans or retrofits to accommodate
aging-in-place changes.
Why not? These potential customers
are growing in number, have money to
spend and are interested in preserving their quality of life. An expanding
body of research suggests that lighting is
important not just for vision, but also for
health. How do we incorporate that into
our products and our recommendations?
The boomers are making changes to their
homes and their lifestyles. There is an
opportunity now for residential lighting to
be part of those changes.
www.americanlightingassoc.comwww.lightrays-digital.com
2050 N. Stemmons Freeway, Unit 100
Dallas, TX 75207-3206
1-800-60-light • Fax: 214-698-9899
E-mail: bglenn@americanlightingassoc.com
www.americanlightingassoc.com
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