Discover the difference the right partner can make.
When you join our PowerAdvantage Partner Program, you’re partnering with
a global leader. You’ll be able to offer your clients a complete range of data
infrastructure solutions—from desktop power protection products to network,
server and storage power protection solutions, data center upgrades to power
management software.
And with one of the industry’s largest and most innovative patent portfolios,
you’ll be giving them products that set the standard in efficiency and uptime.
Even their desk toys will notice the difference.
Leadership counts
•
•
•
•
#1 Globally in UPS ≥ 5kVA
#2 Globally in UPS ≤ 5kVA
3 years running: most ethical company
100 years in engineering excellence
E ATON FINALLY TAMED
our DATA CENTER.
B igger REwards.
Better SUPPORT.
man, e aton is good.
our power
issues A re
History!
I ’ve N ever S een
This P lace r un
S o S moothly.
A nd Trust M e,
I ’ve S een I t A ll.
Become an Eaton PowerAdvantage Partner today.
Register now at poweradvantage.eaton.com or
contact your Eaton Sales Manager at 1-877-233-8519.
Boost your sales with our IT power
management solutions.
Become an Eaton PowerAdvantage® Partner.
We’re the industry experts in reliable and efficient backup power, airflow management, power distribution and power management.
poweradvantage.eaton.com
Benefit from our unique perspective.
Succeed on your own terms.
We’ve leveraged our singular approach into features that give you a sales edge.
See how they stack up.
Our multi-tiered program provides the flexibility you need to focus on your success—and achieve
your goals on your own terms. Whatever tier you choose, you’ll enjoy partner benefits and rewards
customized to your needs—advantages you won’t find anywhere else.
Benefit
Our Unique Approach
Eaton Program
Features
Business
DeVELopment
Build your power proficiency.
Eaton web showcase
Others only measure your power quality proficiency.
We help you build it—to create revenue streams.
Competency training
Business plan
Power reviews
Rebates &
Rewards
Provide aggressive rebates.
Others provide only volume incentives. We reward
our partners based on value delivered—not just
volume.
Up-front instant rebate*
Volume incentive rebates*
Training
Loyalty program
Preferred
Pricing
Create higher margins.
Sales
Support
Guarantee dedicated support.
Deal
Registration
The Eaton PowerAdvantage Partner Program
Any way you look at it, we help you build a more rewarding power practice.
There may be other partner programs out there—but you won’t find one that’s
more rewarding. That’s because we see things from a unique perspective: yours.
We know your clients look to you to help them keep their businesses up and
running. So we tapped the VAR community to help us create a program that
provides the solutions you need, the support you want and the rewards you
deserve. Here are a few ways we’ll help you make the most of any opportunity:
We Empower You
We give you industry-leading solutions and the resources
you need to expand your power expertise. You’ll find
everything from PowerAdvantage Academy tutorials to
co-marketing materials on your own partner portal.
We Invest In You
Easy, online access to Marketing Development Funds
(MDF) at every partner level, helps you market and
promote your Eaton power management practice.
We Reward You
We offer unique rebates, training and value-driven rewards.
No matter what partner tier you choose, you’ll enjoy
incentives that make it easy to win business—and grow it.
We Support You
You’ll enjoy dedicated sales and marketing support, plus a
national team of engineers who are available to visit customer
sites and partner with you to close the deal. In addition, you
can protect your deal and receive a discount by registering
your opportunity through our Deal Registration program.
Marketing
Support
We manage our channels to avoid over-distribution.
We offer lower prices—so you get higher margins
Others limit support to top tiers. We give every
partner access—regardless of the opportunity.
Protect your deals.
Low preferred pricing
Broad partner access
Authorized PowerAdvantage Partner
For those who want to offer Eaton solutions and
want to leverage Eaton support resources for
their power quality practice. This tier requires:
Authorized PowerAdvantage Specialist (EAPS)
For partners who get at least 80% of their
business from power and want to increase their
revenue. This tier requires:
• Sales and technical training
• Meeting minimum sales growth benchmark
• An annual business development plan
• Q1 Review of prior year’s performance
• An established reseller business
• Online partner registration
Certified PowerAdvantage Partner
For those who want to build a complete power
practice, this tier requires:
• 6 months program membership
• Completion of certified Partner Training
• An annual business development plan
• Sales in two Eaton product categories
• 25% power quality revenue through Eaton
Benefit
Premium PowerAdvantage Specialist (EPPS)
For partners who have reached a certain sales
revenue and have completed the highest levels
of Eaton sales training. This tier includes all EAPS
requirements, plus:
• Sales in two Eaton product categories
• Completion of our specialization tracks
Authorized
Certified
EAPS
EPPS
Instant Rebate Program
5%
5%
Preferential pricing
Preferential pricing
Certified and Premium level Rebate*
--
4%
--
4%
Volume Incentive Rebate
--
--
X
X
Upfront Instant Rebates
X
X
--
--
Margin Benefits
Others limit deal registration to top tiers—or take it
direct—making registration risky. Not Eaton.
Automated deal registration
program ensures price protection
and discounts
Deal Registration
X
X
X
X
Provide easy access for all.
Marketing development funds
Dedicated Channel Dev. Manager
X
X
X
X
Leads/all tiers
Dedicated Marketing Manager
--
X
X
X
Eaton web showcase
Training Program
X (Web)
X (Offline)
X (Web)
X (Web)
Lead Generation (channel driven)
Limited
X
X
X
Co-Marketing Materials
X
X
X
X
Online Partner Portal
X
X
X
X
Demo Units/ Try & Buy
X
X
X
X
Eaton Web Showcase
X
X
X
X
Loyalty Program
X
X
X
X
Marketing Development Funds
X
X
X
X
Others limit resources to top tiers. Eaton gives them
to all partners to help you grow your business.
Try & buy demo program
*See Benefits Chart for more details.
H igher M argins.
E xtra D iscounts.
P retty W ild.
Our Deal Registration Program makes it easy.
Protect your deals and margins instantly when you
register them online with Eaton. Learn more at
poweradvantage.eaton.com.
Business Development
Marketing & Sales
*Certain conditions apply
Get a closer look at the benefits
of Eaton partnership.
To learn more and become a partner, visit poweradvantage.eaton.com
or contact your Eaton Sales Manager at 1-877-233-8519.