Copyright 2015 Cleanworks. No part of this publication may be reproduced in any form without permission.
Cleanworks Source Material: Franchisee Information Kit 2015
Are you thinking about being your
own Boss?
Many people would like to operate their own business but don’t know how to go about it
and fear the risk of failure.
Owning a franchise not only alleviates many of the worries but answers the question ‘how is
it done?’
With franchising, you are buying a business that is already up and running with proven
systems and procedures in place, opportunities for training and support, and the benefits of
being part of a larger organization.
Instead of having to make it up as you go along and suffering the ups and downs of finding
the right way to do things, you can follow established methods and start ahead of the game.
As part of a franchise network, you are in business ‘for yourself, not by yourself’. You can
benefit from the work and experience of others, enjoy marketing support and, where
applicable, even take advantage of group buying discounts.
If you have ever thought of going into business for yourself, a franchise can offer the
opportunity without many of the pitfalls. What you make of your business, its ultimate
success or failure, is still up to you. Even the best franchise opportunity in the world won’t
work if you do not commit yourself to it 100%.
However, with a good franchise behind you, the sky is the limit.
Copyright 2015 Cleanworks. No part of this publication may be reproduced in any form without permission.
Cleanworks Source Material: Franchisee Information Kit 2015
Welcome to Cleanworks
The Fresh Face of Commercial Cleaning
Cleanworks manages and delivers services to properties including commercial offices and
buildings, industrial offices and warehouses, commercial or residential body corporates,
schools, colleges and childcare center’s, gyms, recreation facilities, restaurants and building
projects.
Our services include general cleaning, hygiene services, bathroom consumables, window,
carpet and pressure cleaning, landscape and garden maintenance, general building
maintenance and solutions for sick buildings.
Based in Brisbane, Queensland, we provide customized solutions for our clients and we’d
like to invite you to join us!
Cleanworks founders Kelly Broderick and Katie Eckford being a wealth of insider knowledge
to the company – they began cleaning themselves to make money whilst in university, set
up their own company and were so successful they quit their studies to build the business.
You might say that they know what it takes to ‘cleanup’!
Now it’s time for you to share in the Cleanworks success story with a franchisee
opportunity that suits those looking for a small business of their own to work in.
Copyright 2015 Cleanworks. No part of this publication may be reproduced in any form without permission.
Cleanworks Source Material: Franchisee Information Kit 2015
What’s in it for you – The Cleanworks Benefits
Low Investment – Higher Income
For a low investment, Cleanworks offers you the opportunity to pay off more of your
mortgage, bills or even save for an annual holiday! If you are looking to ease a tight
budget, not only will you have extra income, you will also be able to claim a variety of
things as a tax deduction for your business, such as computers, equipment,
stationery, electricity, car, petrol, maintenance and so much more!
More Time
Almost all Cleanworks franchisees work either early morning or after 6pm in the
evening, which means that you could spend more time with your family during the
day. Having more time in your day means a better quality of life and enjoying
activities that you love to do.
Income
Office cleaning needs to be done every day, however a lot of people are afraid to
start their own business in case if doesn’t work and they are left with no money.
A Cleanworks Franchise offers the security
a guaranteed amount of money being paid
into your account each month from your
clients.
As Cleanworks customers sign a contract,
they pay the same amount each month
which means that you benefit from a
guaranteed income without having to
worry about doing ongoing sales or
marketing each month to secure your
income!
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Cleanworks Source Material: Franchisee Information Kit 2015
Supply of Work – All work provided by Cleanworks
(no Selling Required)
Cleanworks will supply you as many contracts
as you want and can handle. We work to supply
Franchisee contracts that are within a certain
radius from your home.
Client Management – Cleanworks
manages the Client for you
Cleanworks Account Manager or CRM will
manage the client for you, complete
monthly customer calls and perform regular
Quality Assurance Inspections. Cleanworks
manage OH&S requirements as well as all
Contracts and client requests.
Account Management –
Cleanworks takes the risk of
not being paid on time.
Usually in business, each month you need to
invoice your clients, collect debts, receive
payments, process all purchases and
reconcile your accounts with your business
bank statement. With Cleanworks, we take
care of all this for you, and you are
guaranteed payment at the end of the
month within 7 working business days.
Copyright 2015 Cleanworks. No part of this publication may be reproduced in any form without permission.
Cleanworks Source Material: Franchisee Information Kit 2015
Ongoing Support and Training –
Learning from the Experts
Cleanworks will supply you as many contracts
as you want and can handle. We work to supply
Franchisee contracts that are within a certain
radius from your home.
Buying Power – Save Money
working with Cleanworks
Cleanworks has been in the cleaning industry
for many years and has therefore built
excellent relationships with suppliers. The
benefit of our buying power means you save
money purchasing from our network of
suppliers.
Where will I be working?
The majority of clients will be commercial offices and buildings, industrial offices,
warehouses, commercial body corporates, colleges, childcare centres, gyms and
recreation facilities.
Copyright 2015 Cleanworks. No part of this publication may be reproduced in any form without permission.
Cleanworks Source Material: Franchisee Information Kit 2015
Employing Staff
Your Franchise Agreement gives you the
opportunity to employ your own staff, in
order to ease your workload and allow
you to focus on your strengths.
As you employ staff, we can offer advice
and assistance. We obtain feedback from
all our employees in relation to many
issues that will be of great assistance to
you in making decisions about staffing.
We have comprehensive, easy-to-read
manuals that you can use to train your
staff, and can provide support and advice
throughout the process.
Copyright 2015 Cleanworks. No part of this publication may be reproduced in any form without permission.
Cleanworks Source Material: Franchisee Information Kit 2015
The Investment
Cleanworks has tailored investment options to suit your specific financial goals and
needs. Our most popular franchise package is our Cleaning Franchise for low-income
earners for $1,200 Plus GST.
The cleaning industry is one of the lowest income earning industries in the world. We
understand that not all cleaners have a spare 20k to buy a cleaning franchise. Many
cleaners and low-income earners would love to work for themselves but don’t know
where to start. Cleanworks has specifically tailor made a cleaning Franchise for lowincome earners, who still want to clean but at the same time be their own boss and
make more money doing it.
Some of the benefits of this package are:
 Supply of Work – All work provided by
Cleanworks (no selling required)
 Client Management – Cleanworks manages
the client for you
 Account Management – Cleanworks takes
the risk of not being paid on time
 Ongoing Support and Training – Learn
from the experts
 Buying power – Save money working
with Cleanworks
 Business Tax Deductions
 No Account Fee
 Work no more than 40 hours per week
 You are able to start a business with a low
capital investment of $1,00 plus GST
 Cleanworks pays on average 0% of your clients
monthly income
 Cleanworks provides you with the necessary
general cleaning equipment.
 It enables you to start your own business and
receive the business tax benefits
Copyright 2015 Cleanworks. No part of this publication may be reproduced in any form without permission.
Cleanworks Source Material: Franchisee Information Kit 2015
Additional Costs
Is Cleanworks for Me?
A Franchise will typically suit two people so it is
ideal for couples who enjoy working together or
two friends who want to co-own a business.
It will also suit a single person seeking a selfemployed income or persons looking for parttime work that can achieve the same income as
some other fulltime jobs. This could include a
full-time worker who would like to make some
extra money or a wife and husband looking for
extra income for the mortgage.
A major attraction of owning a Cleanworks franchise is the flexibility it offers. With the
main working period of the day either early morning or into the evening, it provides an
ideal opportunity for partners with family responsibilities to coordinate activities such
as picking up the children from school.
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Cleanworks Source Material: Franchisee Information Kit 2015
Who are we looking for?
We are looking for people with passion to invest in Cleanworks franchises. Our Franchisees
pride themselves on the quality of their work and take ownership of their business seriously.
They realize that if you are to invest in your own business, the best approach is to make sure
that it has every chance of success. A successful Franchisee is a results-driven person. They are
motivated and willing to follow a proven system. Surveys show that Franchisees succeed
because of an eagerness to learn and a desire to achieve and help others.
They are willing to work the hours necessary to get momentum going and to build upon it, and
they have effective interpersonal skills. With a Cleanworks Franchise, you can maximize your
opportunities through proven systems which support you every step along the way.
You’ll have more than enough resources at your disposal to ensure that your business buzzes
from the word ‘go’, plus we will help with an initial opening schedule of clients in your
franchise area. A successful Franchisee also has a solid send of self-discipline. They have the
ability to decide upon a course of action and follow it through to its conclusion. They can take
direction and constructive feedback when it is needed to help them improve and meet their
long-term goals.
Potential Cleanworks Franchisees will typically reflect these attributes in a mature outlook and
a reputation for being reliable and responsible. They will enjoy stability and be easy going with
a desire to please and a high attention to detail. They will also take care of their own
appearance as a reflection of the service they provide. Ideally, Franchisees are good
communicators and fluent English speakers. This is not meant in any way to disadvantage any
group but is based in the reality that without these qualities we cannot otherwise achieve our
key focus in communicating clearly with the clients.
Prepare to Succeed
When you have established your Franchise, you will begin to see the benefits of being a
Cleanworks Franchisee. You’ll appreciate how great it is to be your own boss and enjoy
real responsibility. You’ll have the potential to create your dream professional lifestyle.
Copyright 2015 Cleanworks. No part of this publication may be reproduced in any form without permission.
Cleanworks Source Material: Franchisee Information Kit 2015
How to Get Started
Please contact: Cleanworks
Phone: (07) 3832 1887
Email: recruitment@cleanworks.com.au
http://www.cleanworks.com.au
Your Next Move
Step 1.
If you’d like to know more, please call to
organize a meet and greet where we can
answer any questions that you might have. You
will need to sign a confidentiality agreement
before we start the meeting. This form allows us
to provide you with confidential information
and protects the Cleanworks Franchising System
and the investment made by other Franchise
owners.
If you are interested in going further with the
Franchise opportunity, you will receive an
application form to assess your suitability to
become a Franchisee. It not commit you to
buying a Cleanworks Franchise or to any other
financial commitment.
Your personal details are protected in
accordance with the Privacy Act 1988.
Step 2.
You can fill in the form while you are in the
office during your meet and greet or you can
return the completed forms to Cleanworks via
post of email:
Cleanworks
PO Box 221
Fortitude Valley 4006
Email: recruitment@cleanworks.com.au
We will then assess your application and decide
whether you are the type of person we would
like to work with.
Step 3.
From there, we will arrange another
meeting where we will provide you with
delivery of the Franchise Agreement and a
Disclosure Document that contains details
of the offer, the company and its current
financial position, in exchange for a 50%
deposit (refundable in line with the
Franchise Code of Conduct)
Step 4.
We recommend that you have your
solicitor and accountant look over the
relevant documents so that all questions
are answered and the potential for
misunderstandings is eliminated. We invite
your solicitor and accountant to contact us
directly regarding any queries.
Step 5.
Execute the Franchise Agreement, pay the
balance of the Franchise fee and arrange
initial training. This process can take an
estimate of 14 – 30 days to complete,
however it all depends on timeframes from
each party.
If either party wants to being within a
shorter timeframe.
Copyright 2015 Cleanworks. No part of this publication may be reproduced in any form without permission.
Cleanworks Source Material: Franchisee Information Kit 2015
Frequently Asked Questions
Q. How much money do I need to invest in a Cleanworks Franchise?
Cleanworks has tailored investment options to suit your specific financial goals and needs.
Franchisees start from as low as $1,200 depending on the amount of business required.
Q. Why is the initial investment so much cheaper than other Franchise
companies?
The cleaning industry is one of the lowest income earning industries ion the world. We
understand that not all cleaners have a spare 20+K to buy a cleaning franchise. Many
cleaners and low-income earners would love to work for themselves but don’t know where
to start. Cleanworks has specifically tailor-made a cleaning Franchise for low-income
earners, who still want to clean but at the same time to be their own boss and make more
money doing it.
Q. What are my cleaning franchise margins?
Depending on your initial investment Franchisees will receive anywhere from 70-85% of the
clients monthly bill.
Q. Is investing in a franchise risk-free?
There is always risk involved in any investment and Cleanworks cannot guarantee the
performance of a particular franchise but the number of successful Cleanworks franchisees
speaks for itself.
Q. So what is this tailor-made cleaning Franchise for low-income earners all
about?
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

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It enables you to start a business with a low investment of $1,200 + GST
Cleanworks provides you with the necessary general cleaning equipment
It enables you to start your own business and receive the business tax benefits
You can earn $30,000 per annum
Cleanworks supplies and manages the clients for you
Q. Should I seek independent advice before purchasing a Cleanworks
Franchise?
Cleanworks requires that all franchisees obtain legal advice before entering into the
franchise agreement to ensure that franchisees fully understand their obligations.
Copyright 2015 Cleanworks. No part of this publication may be reproduced in any form without permission.
Cleanworks Source Material: Franchisee Information Kit 2015
Frequently Asked Questions
Q. Who covers the cost for cleaning materials, equipment and maintenance?
Included in your initial business investment are all the tools and equipment required for
standard cleaning. Maintaining your equipment and replacing cleaning chemicals are your
responsibility.
Q. How quickly should I start making money?
Cleanworks is dedicated to ensuring you start making money as soon as possible, most of our
franchisees are operating their first accounts within 30 days of investing.
Q. What is the difference between this and a job?



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You will receive business tax benefits and write offs
Work your own hours
Make more money
Leverage yourself by employing staff
Q. What sort of clients will I have?
Ranging from large multi-building sites and high-rises to small tenancies, we specialize in
cleaning a variety of businesses including
 Commercial and office buildings
 Industrial offices, factories and warehouses
 Schools, day care centres and other educational facilities
 Medical Clinics
 Gyms and Recreational facilities
 Commercial and residential body corporates
Q. Can I buy multiple Franchisees??
No, if you want to grow your franchise than you can invest more money to grow your
income.
Q. Can I employee staff or subcontract in my business?
Yes you can, however Cleanworks does take preference to owner/operator Franchisees.
Q. How many franchisees do you have?
Cleanworks has been servicing clients since 2002 and started its Franchise operations since
2004. Since then we have over 110 Franchisees in our networks.
Q. Can I obtain cleaning clients outside of my Cleanworks Franchise?
Yes you can, however Cleanworks has a strict Intellectual Property and confidentiality
clauses that you will have to legally abide by.
Copyright 2015 Cleanworks. No part of this publication may be reproduced in any form without permission.
Cleanworks Source Material: Franchisee Information Kit 2015
Frequently Asked Questions
Q. Are there any other additional costs associated with a Cleanworks Franchise?
Vehicle – All associated costs involved with running a reliable vehicle is needed to travel to
and from cleaning contracts
Insurances – Depending on your requirements, insurances can range from $40 - $100 per
month
Chemicals and Equipment – Depending on client portfolio costs can range from $40 - $100
per month as required.
Q. What is my typical Hourly Rate?
Depending on the investment and client base, Franchisees receive anywhere from $22 to $25
per hour.
Q. How large will my initial client portfolio be?
The average client portfolio is from 2-10 clients, however this will depend on your initial
investment.
Q. Do I need prior experience in the commercial cleaning business?
No. Cleanworks will supply you with an extensive training program and expert support to
help you operate your business.
Q. How do I expand my client base?
Depending on your initial investment Cleanworks will do the work to obtain new clients for
your franchise.
Q. What is the length of my franchise agreement?
Depending on your investment franchise agreements can be anywhere from 1 year to 5
years.
Q. Will I be able to sell the business in the future?
Yes, if the Franchise is still within the term of the agreement. The approval of suitability of
the purchaser will be subject to the same requirements you were required to undergo when
purchasing your franchise.
Q. How will my finances be managed?
Cleanworks provides you with monthly reporting for your business income which you will
need to take to your accountant.
Q. I am very interested in a Cleanworks Franchise, what do I do next?
Contact the Cleanworks office either by phone: 07) 3832 1887 or email
recruitment@cleanworks.com.au and make an appointment for a franchise meet and greet.
Copyright 2015 Cleanworks. No part of this publication may be reproduced in any form without permission.
Cleanworks Source Material: Franchisee Information Kit 2015