Prepping For The Internet Of…Well, Everything!
A new role for Marketing
Bob Siegel
Senior Innovator
Verizon Telematics
Robert.siegel@verizon.com
Twitter: Ideativeguy
PTEXXXXX XX/13
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
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True story of the benefits of the IoE
Only 25 minutes in the shop! = IOE Success
But 32 minutes travel to and from the shop = IOE Opportunity
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
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Telematics = The Internet of Everything for
your vehicle
Telematics is Services and Data
Your car is central to your life and to the IoE
Concierge,
Diagnostics and Maintenance,
Infotainment, Safety,
Communications,
Navigation/Traffic/Parking
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
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The possibilities: Everything!!!
Family tracker
School bus tracker
School monitor
Traffic
Child tracking
Baby Monitor
News
Home Monitoring/Alarm
Shopping
Plant
Shopping with friends (online)
Safety/Security
Equipment
Transport
Remote family gathering
Comm/Info
Industrial
Resources
Data
All Screen/Speakers /
Controllers
Entertainment/
Gaming
Connected
Lifestyle
At Home
IoE
Communications
Homework helper
Monitoring/controlling
Concierge
Services Industries
Hotel/Restuarant booking
Support
Sprinkler
Home Management
Visitor greeting
Order food for pickup
Updates/Fixes
Use management
Medical monitoring
Health
Utilities
Concierge
Activities
Exercise
Not at Home/
Mobile
Billing
Door locks/windows open
Sleep
Work
Appliances
Heart rate
Entertainment
Driving
Weather
HVAC
Sync to home
Fuel pricing
Dynamic routing
Traffic
Location based, Errand
reminders
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
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Healthier, Wealthier, Happier
• Healthcare
– Robots in us – sending info out and treating from within
– Tracking health outside the hospital or docs office
– Movement, sleep, fitness, integrated into our whole lives
• Connected workplace
– Office anywhere, connection anywhere
– Lone worker tracking and monitoring
– Productivity tools, robots, monitoring devices
• Connected home
– Chores – cleaning, preparing meals, washing clothes, painting, gutters
– Taking care of children, pets, elderly and infirm
– Making us more fit and healthy
– Managing our time, relationships, activities
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
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Overpromising? Creating a bubble?
• The Economist - Jan 2014:
 20 Billion -50 Billion connections by 2020
• But…..
 Today most connected devices = phones,
tablets, PCs
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
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Who would pay for that!?!
Hey Toaster, need
Help with that
toast?
Really!?!?!?
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
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Get the Fundamentals right
Know your customer better than ever
Be the Bridge between the
customer & techs
Focus on Privacy, Security, and
the perception of privacy and
security
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
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Not the most feature rich, highest tech
Easiest to Use
Design
Emotion
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
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Teach your customers well
Marketers are teachers
Learn to Use
Need
Aware
Buy
Maintain
or re-buy
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
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