DECA Guide

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COMPREHENSIVE LEARNING PROGRAM | COMPETITIVE EVENTS PROGRAM | DECA IMAGES CATALOG
The DECA experience is truly unique—it’s big, it’s bold,
it’s unforgettable, and most importantly, it’s always epic.
DECA proudly offers a variety of programs that
appeal to each of our members’ unique interests.
Whether you participate in DECA’s chapter
campaigns, competitive events, educational
conferences, community service activities or
corporate partnerships, DECA challenges you to do
more this year. The tools and resources DECA has in
place for each of our members offers everyone the
ability to make this year epic in more ways than one.
Discover all of these enthralling activities in this year’s
DECA Guide.
This is the year where you create memories that will
last forever, make friends you’ll know for years and
experience educational conferences you’ll wish never
ended. This is the year you’ll study harder, work longer
and fight harder to earn your reward. This is the year
where you’ll say yes to the things that scare you and
ignore the doubts that stop you.
Go beyond the usual or ordinary, so that at the end of
this year you can really say, “I did it all.”
This is your year to #beDECAepic.
4 DECA BRAND & LOGO
GUIDELINES
7 DECA IMAGES APPAREL &
ACCESSORIES CATALOG
27 COMPREHENSIVE
LEARNING PROGRAM
49 COMPETITIVE EVENTS
PROGRAM
Paul A. Wardinski
Executive Director DECA Inc.
@decapaw
165 DECA IMAGES COMPETITION
PREPARATION MATERIALS
DECA Guide • 2015–2016 • Volume 47, Issue 1
The DECA Guide is published annually by DECA Inc. for
the exclusive use of its members and teachers/advisors.
DECA • 1908 Association Drive • Reston, VA 20191-1594
(703) 860-5000 • Fax (703) 860-4013
www.deca.org • [email protected]
Copyright © 2015, DECA Inc. All rights reserved.
2
contents
27 COMPREHENSIVE LEARNING PROGRAM
29
Calendar of Events
39
DECA Video Challenges
31
DECA Social Media
41
School-based Enterprises
33
Chapter Campaigns
45
Emerging Leader Series
34
Educational Conferences
47
Advisor Professional Learning Series
37
Member Recognition Programs
49 COMPETITIVE EVENTS PROGRAM
51
Competitive Events List
90
Entrepreneurship Promotion Project
52
Choosing the Right Event
95
Financial Literacy Promotion Project
54
Competitive Events Updates for 2015–2016
100 Learn and Earn Project
55
Integrate into Classroom Instruction
105 Public Relations Project
56 Career Clusters
110 Innovation Plan Event
58
Apply Learning and Connect to Business
114 Start-Up Business Plan Event
60
Promote Competition
118
62
ICDC Qualifications and Dress Code
124 International Business Plan
63
Principles of Business Administration Events
130 Business Growth Plan Event
65
Team Decision Making Events
135 Franchise Business Plan Event
67
Individual Series Events
141 Advertising Campaign Event
70
Personal Financial Literacy Event
145 Fashion Merchandising Promotion Plan Event
72
Written Entry Checklist
149 Sports and Entertainment Promotion Plan Event
73
Written Event Statement of Assurances and
Academic Integrity
153 Professional Selling and Consulting Events
74
Business Operations Research Events
80
Community Service Project
85
Creative Marketing Project
161 Virtual Business Challenge
(Accounting Pilot, Hotel, Personal Finance,
Restaurant, Retail and Sports)
Independent Business Plan Event
157 Stock Market Game
DECA IMAGES CATALOGS
8
21
Performance Apparel
12Apparel
22
DECA Gear
13
166 Competitive Event Prep
Custom Art
DECA Blazers
14Certificates
169 Competition University
15
Chapter Accessories
174 Virtual Business Simulations
20
Custom Design Program
GOTGOT
TROPHIES?
WE’VE
YOU COVERED
DECA APPAREL
AND ACCESSORIES
DECA COMPETITION
PREPARATION MATERIALS
3
DECA’s brand identifies a remarkable experience in the preparation of emerging leaders and entrepreneurs. Our messaging statements, logo and visual elements collectively define
our image.
To attain the maximum brand recognition, we must consistently use elements of the DECA brand and identify to reach
our many audiences. We are stronger when we speak as one.
[OUR MISSION]
DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools
and colleges around the globe.
[OUR GUIDING PRINCIPLES]
Our guiding principles explain how we fulfill our mission by
addressing what we do and the outcomes we expect.
DECA’S COMPREHENSIVE LEARNING PROGRAM
Integrates into Classroom Instruction
An integral component of classroom instruction, DECA activities provide authentic, experiential learning methods to prepare members for college and careers.
DECA PREPARES THE NEXT GENERATION TO BE
Academically Prepared
DECA members are ambitious, high-achieving leaders
equipped to conquer the challenges of their aspirations.
Community Oriented
Recognizing the benefit of service and responsibility to the
community, DECA members continually impact and improve
their local and broader communities.
Professionally Responsible
DECA members are poised professionals with ethics, integrity
and high standards.
Experienced Leaders
DECA members are empowered through experience to provide effective leadership through goal setting, consensus
building and project implementation.
[OUR ATTRIBUTES AND VALUES]
Our attributes and values describe DECA’s priorities and
standards. We value competence, innovation, integrity and
teamwork.
Applies Learning
DECA members put their knowledge into action through rigorous project-based activities that require creative solutions
with practical outcomes.
Connects to Business
Partnerships with businesses at local and broader levels provide DECA members realistic insight into industry and promote meaningful, relevant learning.
Promotes Competition
As in the global economy, a spark of competition drives DECA
members to excel and improve their performance.
4
For more information on DECA branding, as well as
resources, visit www.deca.org/about/brand/.
[OUR LOGO]
Our logo is the intellectual property of the entire DECA community. Its use is controlled by
the DECA Inc. Board of Directors for the benefit of the entire organization. Only officially
recognized members, chapters and associations should be able to identify themselves
as DECA by using our logo. Private companies should not be able to profit from the sale
of items with DECA’s logo. Individuals and/or groups should not be permitted to use the
DECA logo to promote unauthorized programs, projects and products.
INCORRECT USE OF
THE DECA LOGO
Do not alter approved colors.
Do not redraw or change
the logo typeface.
1950
1970
1980
1991
2010
ACCEPTABLE USE POLICY
Chartered associations and DECA chapters are
permitted to use the trademarked official DECA
logo and the DECA name on printed materials
and websites provided they follow the guidelines for reproducing the logo.
In order to use the DECA logos and the DECA
name on promotional materials such
as accessories or
clothing, prior permission must be
obtained
from
DECA Inc. Please
contact [email protected]
For clarification of the guidelines for reproducing the DECA logo, contact [email protected]
PERSONALIZED CHAPTER LOGOS
If your chapter needs a personalized logo
for use on printed materials and your website, contact [email protected]
DECA Inc. will create art that can be used
both for print and on the web.
Do not stretch or distort the logo.
Do not combine the logo with
other graphics or logos.
E
AT
ST
Do not alter, add or
remove logo elements.
Do not place other
elements on the logo.
Do not rotate
the logo.
Do not use the diamond
as a number or letter.
5
WE’VE
GOT
YOU COVERED
DECA APPAREL
AND ACCESSORIES
VIRGINIA DECA
STAFFORD DECA
VALLEY DECA
BIRDVILLE ISD DECA
STONE BRIDGE DEC
CNU DECA
ARIZONA DECA
WICHITA NORTHWEST DECA
GUNN DECA
CALIFORNIA DECA
COLLEGE PARK DEC
NORTH DAKOTA DECA
HERITAGE DECA
GRANDVIEW DECA
CA
CA
LINDEN-KILDARE DECA
FLOYD D. JOHNSON DECA
MARYLAND DECA
SPOTSYLVANIA DECA
COLORADO DECA
SHOP THESE
ITEMS
AND SO MUCH
MORE
SEE IT
WANT IT
GET IT
W W W. S H O P D E C A . O R G
CUSTOM PANT - charcoal heather pg. 7, camel heather | Ladies’ 0-16, Ladies’ Plus 16W-24W, Men’s 28-54 | $59.95
CUSTOM SKIRT - charcoal heather, camel heather | Ladies’ 0-16, Ladies’ Plus 16W-24W | $51.95
THE NICK - blue gingham
DSNES S-2XL | $40.00
12
www.shopdeca.org
THE LADY NICK - blue gingham
DSNESL S-2XL | $40.00
OXFORD SHIRT - white
Ladies’ DSWDSL S-2XL
Men’s DSWDSM S-3XL | $35.00
OFFICIAL DECA BLAZERS
Official DECA blazers are a requirement for competition at the ICDC. Blazers are sold through
mail order and on–site at the ICDC only. Blazers are not available for purchase at local, state
or regional conferences. The DECA blazer patch is not available for individual sale. Blazers will
only be exchanged/returned if they are in new condition with the sleeve tags still attached.
POLYESTER BLAZER
POLY-WOOL BLAZER
Men’s DSMBLZ
Ladies’ DSLBLZ
$75.00
Men’s DSMWBZ
Ladies’ DSLWBZ
$125.00
MEN’S SIZES
34
36
38
40
42
44
46
48
50
52
54
Regular 5’7”-5’11”
POLYESTER
•
•
•
•
•
•
•
•
•
•
•
Short 5’3”-5’7”
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Tall 6’0”-6’3”
36
38
40
42
44
46
48
50
52
54
Regular
POLY-WOOL
34
•
•
•
•
•
•
•
•
•
•
Short
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Long
Extra Long
TIES
navy blue | DSMTIE-N | $28.00
yellow | DSMTIE-Y | $28.00
SCARVES
navy blue
DSCRF-N | $28.00
yellow
DSCRF-Y | $28.00
•
LADIES’ SIZES
POLYESTER
0
2
4
6
8
10
12
14
16
18
20
22
24
Regular
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
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•
•
•
•
•
32
33
34
35
36
37
38
40
41
43
45
46
48
41
Tall
Bust
Waist
25
26
27
28
29
30
31
33
34
36
37
39
Hips
35
36
37
38
39
40
41
43
44
46
47
49
51
POLY-WOOL
0
2
4
6
8
10
12
14
16
18
20
22
24
•
•
•
•
•
•
•
•
•
•
•
Regular
BOW TIES
navy blue
DSBTIE-N | $28.00
yellow
DSBTIE-Y | $28.00
BUTTON REPLACEMENT
Large BLAZERBUTTONL
Small BLAZERBUTTON
75¢
DECA Images is pleased to partner with the TwinHill division of Men’s Wearhouse. Men’s Wearhouse will offer the following services on the TwinHill blazers.
Free pressing, preferred pricing on alterations and discount coupons are good at Men’s Wearhouse and K & G locations
www.shopdeca.org
13
CHAPTER AND DISTRICT
Recognition Certificates |
DSAMCP-1
$.65 ea, 100+ $.60 ea
DSGRHS-1
STATE
Recognition Certificates |
$.65 ea, 100+ $.60 ea
DSCAST-1
DSOSCR-S-1
COMPETITIVE EVENTS
Recognition Certificates |
DSAAM-1
DSCADR-1
$.65 ea, 100+ $.60 ea
DSGRAR-1
CECEDB-1
CECESB-1
DSCONFP-1
CERTIFICATE HOLDER
DSOSCR-1
Navy | DSCH
$2.50, 24+ $2.00 each
FOIL SEAL
DSECAR-1
14
www.shopdeca.org
DSROS-1
NOTE CARDS
royal blue and white | DSNCS
$15.00
Gold
DSGFS-1 | $2.50 Set of 10
DSGFS-5 | $10.00 Set of 50
Silver
DSSFS-1 | $2.50 Set of 10
DSSFS-5 | $10.00 Set of 50
a.
CHAPTER OFFICER PIN
royal blue and gold
DSCOP-1 | $9.50
Comes with pin and year guard
royal blue and gold
DSCOP-2 | $10.00
b.
Comes with pin, year guard, chain
and officer dangle.
DANGLE SELECTION
President
Gavel
Vice President
Torch
Secretary
Quill
Treasurer
Key
Reporter
Winged Pen
Historian Parliamentarian
Quill & Scroll
Mace
DISTRICT OFFICER PIN
c.
Gold and Royal
DSDOP | $10.00
Comes with pin, year guard, chain
and officer dangle.
STATE OFFICER PIN
Gold
DSSOP | $10.00
Comes with pin, year guard, chain
and officer dangle.
d.
e.
ADVISOR PIN
Gold
DSAP | $10.00
HISTORY OF DECA PIN SET
Gold and Royal | DSHPS | $15.00
a. HONOR CORD
blue and white | DSHC | $12.00
b. GRADUATION TASSEL
blue and white | DSTSSL-1 | $6.00
c. GRADUATION STOLES
blue | DSTLE-B | gold | DSTLE-G | white | DSTLE-W | $12.00
d. LETTERMAN PATCH
royal blue and white | DSLMP | $9.00
PRESENTATION PIN
Gold | DSPPN | $4.00
e. CUSTOM LETTERMAN PATCH
custom colors | Call for pricing
www.shopdeca.org
15
SHOP
ONLINE
SEE IT
WANT IT
GET IT
W W W. S H O P D E C A . O R G
SHOP THESE
ITEMS
AND SO MUCH
MORE
SEE IT
WANT IT
GET IT
W W W. S H O P D E C A . O R G
Custom Design Program
DECA Images is proud to offer custom apparel to our members, chapters and chartered associations.
Select from one of the designs below or use our talented designers to create your own unique design. For
quantities over 12 (of the same shirt) for screenprinting and 6 (of the same shirt) for embroidery. Allow
approximately 15-20 business days for delivery. Rush delivery may be available for an additional fee.
DESIGN 1-A
DESIGN 1-B
DESIGN 1-C
DESIGN 1-D
DESIGN 1-E
DESIGN 2-C
DESIGN 2-D
DESIGN 2-E
SCHOOL NAME HERE
DESIGN 2-A
DESIGN 2-B
SCHOOL NAME HERE
SCHOOL NAME HERE
DESIGN 3-A
DESIGN 3-B
DESIGN 3-C
DESIGN 3-D
DESIGN 3-E
DESIGN 4-A
DESIGN 4-B
DESIGN 4-C
DESIGN 4-D
DESIGN 4-E
Call us 703.860.5006, email us [email protected]
or find us on the web at www.shopdeca.org
20
www.shopdeca.org
CHAPTER PERFORMANCE POLO
carbon
DSMGCP S-4XL | $20.00
CHAPTER PERFORMANCE POLO
carbon
DSLGCP XS-3XL | $20.00
THEME ¼ ZIP - black
CITP16 XS-3XL | $30.00
SHOP
ONLINE
SEE IT
WANT IT
GET IT
W W W. S H O P D E C A . O R G
COLORBLOCK PERFORMANCE
POLO - royal/black
DSMCBP S-4XL | $30.00
COLORBLOCK PERFORMANCE
POLO - royal/black
DSLCBP XS-3XL | $30.00
www.shopdeca.org
21
g.
b.
a.
h.
c.
d.
i.
e.
j.
f.
k.
a. CALCULATOR - royal blue | DSFLPC | $4.00
b. 2 GB DIAMOND SHAPED USB - royal blue and white | DSLFD | $15.00
c. PENCILS - blue | DSBP | $3.00 for 12 | DSBP-1 | $33.00 for 144
d. THE BRITE LINER - neon yellow | DSBL | $1.25
e. CLICK PENS - royal blue, purple, red, green | DSCPD | $5.00 for 12 | DSCPG | $55.00 for 144
f. THE WIDE BODY PEN - royal blue | DSWB | $1.25
g. SCRAPBOOK - navy blue | DSNSC | $38.00
h. WRITTEN EVENT FOLIO - blue and white | DSWEF | $2.50
i. THREE RING BINDER - blue and white | DSB-1 | $6.00
j. POCKET FOLDER - blue | DSPF | $3.00, 50+ $2.50 ea
k. THE CUBE - blue | DSPIC | $10.00
22
www.shopdeca.org
a.
f.
k.
CHAPTER NAME HERE
b.
g.
l.
c.
h.
d.
m.
i.
e.
n.
j.
FOR A COMPLETE LINE
OF BANNERS VISIT
W W W. S H O P D E C A . O R G
a. BANNER - blue and white | DSBNR | $150.00, b. OUTDOOR FLAG - royal blue | DSFLG | $20.00
c. PODIUM BANNER - royal blue and white | DSPOBA | $35.00, d. TABLE DRAPE - royal blue and white | DSNTD | $85.00
e. STREET SIGN - royal blue and yellow | DSDWSS | $15.00, f. TABLE RUNNER - royal blue and white | DSTR |$65.00
g. HISTORY OF DECA POSTER - royal blue and white | HPOST | $2.00, h. PENNANT - royal blue and white | DSPNT | $20.00
i. MEMO BOARD - white | CIWOB | $15.00, j. MESSAGE BOARD - white | DSNMB | $3.00
k. BALLOONS - blue and white | DSBLN | $11.00 for 50 | DSBLN-1 | $20.00 for 100
l. BULLETIN BOARD PAPER - blue and silver | DSBBP | $40.00
m. POSTER SET - blue and white | DSPST | $12.00 While Supplies Last
n. DECA XING SIGN - navy blue and silver | DSXS | $8.00
www.shopdeca.org
23
a.
d.
g.
h.
e.
i.
b.
j.
f.
c.
k.
a. GIFT BAG - blue | DSBAG | $2.00, b. ACRYLIC AND STAINLESS CADDY - royal blue | DSASC | $16.00
c. NEW FRAME - glass | DSFRM | $12.00, d. MATTE BLACK PEN - black and silver | DSNGP-1 | $12.00
e. LEATHER WRITING PAD - black | DSNWP | $35.00, f. TRAVEL MUG - navy blue | DSNSTM | $15.00
g. BUSINESS CARD CASE - black | DSCC | $5.00, h. KEY CHAIN - silver | DSBSKC | $7.00
i. AMBASSADOR PEN - navy blue and gold | DSNAP | $4.00
j. LAPTOP BAG - black and gray | DSLTB | $40.00, k. COURIER BAG - black | DSCB | $10.00
24
www.shopdeca.org
2015-2016
ORDER FORM
BILLING ADDRESS:
MAILING ADDRESS: O IF THE SAME AS BILLING
________________________________________________
School/Chapter
________________________________________________
School/Chapter
________________________________________________
Address
________________________________________________
Address
________________________________________________
City/State/ZIP
________________________________________________
City/State/ZIP
Customer #_______________________________________
Phone #__________________________________________
________________________________________________
NameTitle
________________________________________________
NameTitle
METHOD OF PAYMENT: (U.S. CURRENCY ONLY)
o
PURCHASE ORDER/DIRECT BILLING
o
VISA/MASTERCARD
o
CHECK/MONEY ORDER ENCLOSED
(Make checks payable to DECA IMAGES in U.S. currency only.)
Card # _ _ _ _-_ _ _ _-_ _ _ _-_ _ _ _ Exp. date: __/__
BILLING INFORMATION ON CREDIT CARD:
CVV Code (from back of card) _ _ _
Name_________________________________________________________
Address_______________________________________________________
City/State/ZIP__________________________________________________
Catalog Number
Size
Description & Color
Quantity
Unit Price
Total Price
** Before ordering, please read all ordering instructions on the back of this form.**
1) MAIL ORDER TO: DECA IMAGES
1908 Association Dr.
Reston, VA 20191-1594
2) FAX ORDER TO:
(703) 860-4013
3) CALL ORDER TO:
Customer Service at
(703) 860-5006
4) EMAIL ORDER TO:
[email protected]
SHIPPING & HANDLING CHARGES
Total Merchandise Cost
Under $25.00
$25.01– $50.00
$50.01– $75.00
$75.01– $100.00
$100.01– $200.00
$200.01– $300.00
$300.01– $400.00
$400.01– $500.00
Over $500
Shipping Cost
$8.00
$9.00
$10.00
$12.00
$16.00
$21.00
$30.00
$40.00
10% of Order
SUBTOTAL: $___________
SHIPPING & HANDLING: $___________
TOTAL: $___________
Additional shipping charges will be added to
invoice total for rush delivery.
DATE NEEDED*:
*If we receive order with less than 10 business
days from date needed, rush charges will apply.
DO NOT MAIL RUSH ORDERS.
TERMS AND CONDITIONS
PLEASE REVIEW FOR BETTER SERVICE
DIRECT ALL ORDERS TO:
RETURNS & EXCHANGES
NOTE: Do not duplicate any of the procedures on this
page or you risk receiving a second shipment. If this
should happen you may return the duplicate order
for full credit of merchandise; however, you will be
responsible for all shipping charges.
DECA Blazers for return or exchange must have their
original tags in place on the outside of the sleeve
and be in new, unworn condition.
DECA Images
1908 Association Drive
Reston, VA 20191
Phone: (703) 860-5006
Fax: (703) 860-4013
Email: [email protected]
PICK-UP HOURS
Orders may be phoned in for pickup at the DECA
Center. Please allow a minimum of 1-hour notice.
Hours 9:00 a.m.–4:00 p.m. EST
PAYMENT TERMS
Net 30. Direct billing is available for customers who
have established accounts held in good standing and
for all submitted official signed school/state purchase
orders. Invoices are mailed within 5 days of shipment
of order and will be due within 30 days of date of
invoice. Monthly statements will be mailed to all Net
30 customers. Late payments and unpaid balances
will jeopardize future purchasing options.
30 day return/exchange policy with receipt. If the
order was processed incorrectly, we’ll gladly pick up
the freight cost of returning the merchandise to make
things right. If your merchandise needs have changed,
simply return the merchandise and pay only the
freight. No restocking fees will be charged. Include
your billing name and address with your return.
CLAIMS POLICY
Customers are responsible for inspecting all orders
upon receipt. All claims and shortages must be
reported within 72 hours of receipt. Please contact
our customer service team at (703) 860-5006 or
e-mail [email protected] if you discover a
problem or discrepancy.
SHIPPING METHODS
Please allow 10 business days for delivery of all
in-stock items. Packages shipped outside of the
continental U.S. will incur additional charges and
extended delivery times. DECA is not responsible
for customs, duties and or taxes. Each chapter is
responsible for making brokerage arrangements in
their home country.
VISA or MasterCard accepted.
Check/Money Order: Make checks payable to DECA
Images in U.S. funds only. There will be a $15 fee for all
returned checks.
ONLINE ORDERING
Order online at www.shopdeca.org. A credit card is
required for all online purchases; however, you can
shop online and print your “Shopping Cart” list and
then submit that as your order to DECA Images via
fax or mail.
Orders submitted online will be processed during
normal business hours:
Monday–Friday, 8:30 a.m.–4:30 p.m. EST.
All prices, products and policies are subject to
change without notice based on manufacturer’s
availability.
We cannot ship to P.O. boxes; please include a street
address.
Our product prices are not inflated to cover shipping
and handling fees. The S/H charges listed include
labor and packaging materials as well as postage fees.
RUSH DELIVERY
Orders received by 1:00 p.m. EST can be shipped rush
delivery for an additional charge. To place a RUSH
order please contact our customer service. Shipping
estimates can be given over the phone. Do not mail
rush orders.
AWARDS & TROPHIES
Our selection of award plaques and trophies can be
found in a separate catalog. Please contact us for an
Awards Catalog.
COMPREHENSIVE
LEARNING
PROGRAM
DECA’s Comprehensive Learning Program offers
exciting opportunities for classroom activities that
connect your instruction to college and careers.
DECA’s activities naturally support programs of
study in the career clusters of marketing, business
management, finance and hospitality, giving you
tools and resources to incorporate DECA into your
curriculum and courses.
DECA’s Comprehensive Learning Program enhances
the possibility for a greater range of student cognitive
abilities to be developed. It also incorporates rigor
and relevance through the various activities. When
using components as application or extended
learning activities, student members are engaged in
the major categories of the cognitive domain.
This section contains an expansive listing of DECA’s
Comprehensive Learning Program.
27
DECA 2015–2016
CALENDAR OF EVENTS
AUGUST 2015
24
Piper Jaffray Taking Stock with Teens Fall Survey
begins
SEPTEMBER 2015
8
Stock Market Game begins
30
Piper Jaffray Taking Stock with Teens Fall Survey ends
OCTOBER 2015
9–12
MBAResearch Conclave, Oklahoma City, OK
19
Virtual Business Challenge Round 1 begins
NOVEMBER 2015
1
Deadline for Honorary Life Membership Award and
Outstanding Service Award Candidate Nomination
1–30
DECA Month
12
DECA Idea Challenge 2015 begins
13
Virtual Business Challenge Round 1 ends
15
Initial online membership dues deadline
16–22
Global Entrepreneurship Week
19–22
ACTE CareerTech VISION, New Orleans, LA
19
DECA Idea Challenge 2015 entries due
20-22
Central Region Leadership Conference
Kansas City, MO
20–22
Innovations and Entrepreneurship
Conference, Austin, TX
20–22
The Ultimate DECA Power Trip
Austin, TX
DECEMBER 2015
1
Community Service Campaign due
1
Deadline for Honorary Life Membership Award and
Outstanding Service Award Application Packet
1
Global Entrepreneurship Week Campaign due
1
Membership Campaign due
1
Promotional Campaign due
2–6
New York Experience I, New York City, NY
9–13
New York Experience II, New York City, NY
18
Stock Market Game ends
JANUARY 2016
11
Virtual Business Challenge Round 2 begins
15
School-based Enterprise certification documentation
due
15
Student scholarship applications due online
23
Outstanding New DECA Chapter Advisor Award
recipients due
23
Outstanding DECA Chapter Advisor Award recipients
due
26
DECA Idea Challenge 2015 global winners announced
30
DECA Emerging Leader Honor Award applications
postmark deadline
FEBRUARY 2016
1–28
Career and Technical Education Month
3–7
Sports and Entertainment Marketing Conference,
Orlando, FL
5
Virtual Business Challenge Round 2 ends
22
Piper Jaffray Taking Stock with Teens Spring Survey
begins
MARCH 2016
1
Association Administrator of the Year Award
recipients due
1
Association Chapter Advisor of the Year Award
recipients due
1
ICDC competitors’ final membership eligibility
1
Advocacy Campaign due
7
Advisor scholarship applications postmark deadline
7
Executive Officer Candidate applications due
18
ICDC registration and hotel rooming list/deposit due
from chartered associations
31
Piper Jaffray Taking Stock with Teens Spring Survey
ends
APRIL 2016
23–26
DECA International Career Development Conference,
Nashville, TN
JUNE 2016
16–18 DECA Train the Trainer Certification Course, Reston, VA
27–30
DECA AMPED, Denver, CO
29
wants your opinion!
Take a minute to fill out
the Piper Jaffray/DECA
Taking Stock with Teens Survey.
Fall Survey: August 24 through September 30, 2015
Spring Survey: February 22 through March 31, 2016
For more information on the Piper Jaffray/DECA Partnership—and
to link to the survey—go to www.deca.org.
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DECA Inc @DECAInc
DECA Inc.
DECA Inc. @DECAInc • Jun 17
@DECAInc
DECA prepares emerging leaders
and entrepreneurs in marketing,
finance, hospitality and
management in high schools and
colleges around the globe.
Reston, VA
deca.org
Get DECA in your inbox each Tuesday by signing up for DECA Direct
Weekly emails! Register at deca.org (scroll to the bottom of the
homepage) or email [email protected] #DECAExpert
16
3
Collegiate DECA
@CollegiateDECA
Alec Romero @AlecDECA
DECA Inc. @DECAInc • Jun 16
Need competition tips? Chapter resources? What about college, résumé,
interview and career advice? Look no further than DECA’s Pinterest at
www.pinterest.com/decainc. #CollegeandCareerReady
Joined May 2009
12
11
DECA Inc. @DECAInc • Jun 14
Don’t just read the news; make it! Sign up to be a DECA Direct Online
Social Media Correspondent and get your chapter the publicity it
deserves by sharing your awesome activities and achievements. Sign up
today at http://bit.ly/decasmc. #DECAFamous
10
5
DECA Inc. @DECAInc • Jun 13
How will you make this year EPIC? Remember to share all your chapter’s
activities, events and happenings using #beDECAepic on social media
this year. You never know where your photo may be used! #DECAEPIC
9
7
DECA Inc. @DECAInc • Jun 12
Trends • Change
#beDECAepic
Promoted
All year long, share your DECA
selfies, chapter happenings and
exciting achievements on Facebook,
Twitter and Instagram using
#beDECAepic. You never know
when DECA might use your photo!
#DECAELS
#DECAMonth
#DECAPowerTrip
#DECAIEC
#DECACRLC
#DECANYC
#DECASBE
#DECASEM
#DECAICDC
#SummerofDECA
Need more DECA in your classroom? Be sure to read DECA Direct
the magazine, delivered four times a year right to your school.
#ReadDECADirect
14
3
DECA Inc. @DECAInc • Jun 12
Want more DECA? Be sure to follow @DECAInc on Twitter and
Instagram for the best photos, videos, announcements and more!
#DECAFamous in no time! Sign up at http://bit.ly/decasmc.
8
FOLLOW DECA INC.
decadirect.org
11
Join all of DECA’s social media networks to get the latest information on DECA’s programs as it’s announced.
facebook.com/decainc
twitter.com/decainc instagram.com/decainc pinterest.com/decainc youtube.com/decainc
linkd.in/decainc
31
EPIC
CAMPAIGNS
CELEBRATE DECA MONTH IN
NOVEMBER
www.deca.org/high-school-programs/high-school-chapter-campaigns
MEMBERSHIP
Guide your membership efforts by meeting these goals.
MORE STUDENTS THAN
LAST YEAR
ALUMNI
DEADLINE 12.1.15
PROFESSIONALS
Earn ACHIEVEMENT LEVEL by
meeting the requirements in any
ONE of the categories (students,
alumni and professionals) of
the Membership Campaign and
receive a pennant and certificate.
Earn THRIVE LEVEL by meeting
the requirements in any TWO of
the categories of the Membership
Campaign and receive a pennant,
plaque, flag and three allocations
to attend the THRIVE ACADEMY
at ICDC!
GLOBAL ENTREPRENEURSHIP WEEK
Activities must occur during November 16-23, 2015.
Submit DECA Idea Challenge entries at www.deca.org/ideachallenge.
IDEA CHALLENGE
ENTRIES
SUCCESS STORIES OF ALUMNI
ENTREPRENEURS
SCHOOL/COMMUNITY
OUTREACH ACTIVITIES
PROMOTIONAL
Conduct these activities from the beginning of your school year through DECA Month.
SCHOOL
OUTREACH ACTIVITIES
SUCCESS STORIES
OF ALUMNI
COMMUNITY
OUTREACH ACTIVITIES
COMMUNITY SERVICE
Conduct a community service activity from the beginning of your school year through DECA Month.
Earn ACHIEVEMENT LEVEL
by meeting the requirements
in any ONE of the three DECA
Month Chapter Campaigns
(Global Entrepreneurship
Week Campaign, Promotional
Campaign, and Community
Service Campaign) and receive a
pennant and certificate.
Earn THRIVE LEVEL by
meeting the requirements in
any TWO of the three DECA
Month Chapter Campaigns
(Global Entrepreneurship
Week Campaign, Promotional
Campaign, and Community
Service Campaign) and receive a
pennant, plaque, flag and three
allocations to attend the THRIVE
ACADEMY at ICDC!
DEADLINE 12.1.15
OR MORE COMMUNITY
SERVICE ACTIVITIES
OR MORE PARTICIPATION OF
YOUR DECA MEMBERS
ADVOCACY
Advocate during Career and Technical Education Month in February.
SCHOOL
OUTREACH ACTIVITIES
PUBLIC POLICY
MAKERS OUTREACH
FORM OF PUBLICITY
OR PROMOTION
DEADLINE 3.1.16
Meet the requirements in the
Advocacy Campaign during
February and receive a pennant,
special plaque from DECA’s
Congressional Advisory Board
and a letter of recognition sent
to your school administrator and
government officials.
COMMUNITY
OUTREACH ACTIVITIES
33
Extend learning beyond the classroom by engaging in DECA’s educational conferences.
Highly-focused learning experiences for students and advisors, DECA’s educational
conferences bring our members into the larger DECA community while providing unique
and specialized learning opportunities.
Each conference connects attendees with corporate professionals to engage members in
learning industry-related trends and content.
DECA has the ultimate power
trip waiting for you in the
#1 city to watch.
SHIPP
JOYNSH
OTE SPEAKER
KE
Conference for the North Atlantic, Southern and Western Regions
KANSAS CITY is a vibrant,
creative city that will
offer awesome learning
experiences.
EDDIE
SLOWIKOWSKI
KEYNOTE SPEAKER
34
LAYMON HICKS
KEYNOTE SPEAKER
INNOVATIONS AND
ENTREPRENEURSHIP
CONFERENCE
#DECAIEC
AUSTIN
NOVEMBER 20-22, 2015
DECA.ORG/IEC
THE NEW YORK
EXPERIENCE
#DECANYE
NEW YORK
DECEMBER 2–6 OR 9–13, 2015
DECA.ORG/NYE
SPORTS AND
ENTERTAINMENT
MARKETING
CONFERENCE
#DECASEM
ORLANDO
FEBRUARY 3-7, 2016
DECA.ORG/SEM
35
EPIC COMPETITION
EPIC LEADERSHIP
EPIC NETWORKING
INTERNATIONAL
CAREER
DEVELOPMENT
CONFERENCE
#DECAICDC
NASHVILLE
APRIL 23-26, 2016
DECA.ORG/ICDC
36
DECA SCHOLARSHIP
PROGRAM
AWARDS $300,000
TO MEMBERS
EMERGING
LEADER
HONOR
AWARD
The DECA Emerging Leader
Honor Award recognizes
DECA members for being
academically prepared,
community oriented,
professionally responsible,
and experienced leaders
through their participation
in DECA.
DECA’s scholarship program provides over $300,000 in scholarships
at the International Career Development Conference (ICDC) each year.
Many corporate partners of DECA provide scholarships through the
DECA Scholarship Program. DECA Inc. administers the program based on
guidelines set by the donor. DECA scholarships are strictly merit based.
Scholarship applications are due January 15, 2016. Visit www.deca.org/
scholarships/ to learn more and apply.
QUALIFICATIONS
PROCEDURES
To receive the DECA Emerging Leader Honor
Award a student must:
• Applications must be submitted electronically at http://bit.ly/decahonoraward.
After electronic submission the advisor
will receive an email with the required
signature page for the application.
1. be a DECA member at the local, chartered
association and DECA Inc. levels
2. be a senior
3. have an overall cumulative grade point
average of 3.2 for the seven previous
semesters (with 4.0 being equal to an A)
4. complete one course in any one of the
following areas:
- Marketing
- Business Management & Administration
- Entrepreneurship
- Finance
- Hospitality and Tourism
5. participate in at least three of the areas
listed under Community Oriented,
Professionally Responsible and
Experienced Leader
• An application fee of $5.00 and signed
application signature page must be
postmarked to DECA Inc. no later than
January 30, 2016.
DECA Emerging Leader Honor Award
DECA Inc.
1908 Association Drive
Reston, VA 20191-1594
• An Honor Award certificate will be
mailed directly to the local advisor with
suggestions for appropriate presentation
and recognition.
37
DECA VIDEO
CHALLENGES
DECA and several corporate partners have collaborated to offer DECA members opportunities to
demonstrate the knowledge and skills learned in the
classroom through innovative challenges during the
2015–2016 school year. Each challenge has a unique
focus and a specific set of required tasks, but one
common element is that presentations will be made
via YouTube videos.
FASHION INSTITUTE OF
DESIGN & MERCHANDISING
(FIDM) CHALLENGE
Translate a seasonal fashion trend into a “look”
Forecast a fashion trend for 2016 and
put together an outfit that students
would wear to school depicting this
“up and coming” trend. Then, explain why, based on
your research, you believe in this trend forecast.
DECA IDEA CHALLENGE 2015
A featured event of Global Entrepreneurship
Week, the DECA Idea Challenge 2015 is a
fast-paced experiential learning exercise that
dares elementary through college students
to find an innovative new use for an everyday item in just eight days! Competitors form
teams, collaborate to generate an original and
sustainable use for the challenge item and
2015 then pitch their invention in a creative 3-minute You-Tube video presentation. The item to
be used in the competition will remain a mystery until revealed by DECA Inc. on November 12, 2015.
This year, entries will be grouped into three winning categories: Collegiate (ages 19 and above), High School (ages 14 to 18 years) and
Elementary and Middle School (ages 6 to 13 years.)
Evaluated on ingenuity, effective collaboration and sustainability,
submissions will be sorted by country and proceed through evaluation rounds comprised of judges from the respective nation. The
DECA Idea Challenge Global Winners will be announced on January
26, 2016.
HERFF JONES CHALLENGE
Test Promotional Messages to
Buyers Through Various Channels
Participants in the Herff Jones Marketing
Results Challenge will assist Herff Jones in
testing an array of promotional messages
delivered to potential yearbook buyers
through various channels. After analysis of buying
patterns and attitudes at their own schools, teams
will create and implement marketing campaigns to
increase yearbook awareness and sales on campus.
Whether they opt to employ a single campaign with
messages delivered through multiple channels or several different approaches in order to study and measure effectiveness, they will conclude the challenge
by preparing a video which details their methods and
results. These videos will be evaluated by Herff Jones
executives to determine finalists.
www.gew.co/challenge/
GLOBAL
ENTREPRENEURSHIP WEEK
November 16–22, 2015
www.gew.co/
39
CERTIFY YOUR
SCHOOL-BASED ENTERPRISE
A school-based enterprise (SBE) is an entrepreneurial operation in a school setting that provides goods and/
or services to meet the needs of the market. SBEs are managed and operated by students as hands-on learning
laboratories that integrate National Curriculum Standards in Marketing, Finance, Hospitality or Management. SBEs
provide realistic and practical learning experience that reinforces classroom instruction.
DECA offers SBE certification on two levels: chapter level through a written project and individual level through a
comprehensive exam. The certification program reinforces the integration of National Curriculum Standards and
21st century employability skills. Standards covered in both the written project and exam include retail, marketing
and entrepreneurship concepts, and a range of business operations standards including financial analysis, operations, marketing-information management, pricing, distribution/channel management, promotion, selling, and human resources management.
CHAPTER CERTIFICATION
SBEs may earn chapter certification at three
levels: Gold, Silver or Bronze.
INDIVIDUAL CERTIFICATION
INDIVIDUAL
CERTIFICATION OF
SCHOOL-BASED ENTERPRISE
OPERATIONS
DECA Inc. certifies that
Gold-level certified SBEs may remain certified
at the Gold level for four additional years
by meeting the requirements for Gold Recertification.
Bronze and Silver Level SBEs are recognized at the chartered
association level.
Gold Level and Gold Level Re-certified SBEs may be eligible to
participate in the SBE Academy and Competition at the 2016
International Career Development Conference in Nashville, Tenn.
has successfully obtained a passing score on
DECA’s School-based Enterprises Individual Certification Exam
measuring knowledge and skills in business operations.
DECA members involved in their SBE may
pursue an Individual Certification through the
successful completion of the online certification
exam.
100 multiple-choice questions cover the same 10
key business operations standards also covered
in the chapter certification project.
Date
Executive Director, DECA Inc.
DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management.
A minimum score of 70% is required to earn individual
certification.
The $15 exam fee includes an exam transcript with instructional
area analysis. Certified students receive a certificate of
achievement and recognition via decadirect.org.
GUIDELINES & RESOURCES
Visit www.deca.org for additional information including:
• Chapter certification guidelines
• Instructional units that reinforce the topics covered by the SBE certification standards
through learning packets and PowerPoint presentations
• Individual certification exam guidelines and registration instructions
DECA CONTACT
For questions about School-based Enterprise Certification, contact Lori Tran at [email protected]
deca.org or 703-860-5000.
Generous support for the DECA School-based
Enterprise program provided by
41
DECA EMERGING
LEADER SERIES
Developing emerging leaders is the core of the DECA experience. The DECA Emerging Leader Series is our new
take on providing a comprehensive leadership program for our members. Its goal is to empower DECA members
to provide effective leadership through goal setting, consensus building and project implementation.
Aligned with 21st Century Skills in the areas of critical thinking and problem solving, communication, collaboration
and creativity and innovation, DECA’s Emerging Leader Series prepares DECA members to be effective leaders
in college and careers. These academies are available at the DECA International Career Development Conference.
As an emerging leader, you have great potential
to take advantage of all that DECA offers. Now’s
your time to gain an edge as you learn how you
can take your personal DECA experience to the
next level and IGNITE your passion for DECA.
ELEVATE your leadership in DECA by becoming
the ultimate DECA chapter leader! Discover
your personal leadership style and how you can
use that to take your chapter to the next level.
Now’s your time to elevate your DECA status
from member to chapter leader.
As a DECA association officer, one of your main
responsibilities is to EMPOWER the members
you serve. Learn how to perform your role as an
association leader, design an effective strategic
plan and employ empowering communications
strategies and methods.
As you soon graduate, the sky is the limit for
your aspirations. Learn how to leverage your
DECA experience to your advantage in college,
interviews and internships. ASPIRE to get on
the fast track to college and career success.
Now it’s time to THRIVE with other high
performing chapters and continue to develop
your toolbox of collaboration, communications,
critical thinking and creativity skills.
Consult your chartered association advisor regarding registration for each of these programs.
45
EXCITING EDUCATOR
OPPORTUNITIES
As a DECA advisor, you can engage in professional learning activities that enhance your teaching.
DECA offers high-quality professional development workshops, seminars and resources to improve
your performance and fulfill your continuing professional development certification requirements.
EDUCATIONAL PRACTICES
FACE-TO-FACE LEARNING
Transform your teaching with scholarly information, articles
and white papers.
Train the Trainer Certification Course
DECA Direct Weekly
Delivered directly to your inbox each Tuesday, DECA Direct
Weekly informs chapter advisors of the latest DECA happenings and shares articles on classroom and chapter strategies.
Advisor Newsletter +
Chapter Packets
DECA Insight provides professional development articles to
help advisors use components
of the DECA program in the
classroom. DECA Insight is delivered four times a year in chapter
packets that include other tools
such as DECA’s business partner
poster series and classroom resources.
Designed to train key leaders of chartered associations to effectively deliver presentations and new content useful to DECA local chapter advisors, certified trainers are equipped to facilitate workshops within their
associations using best practices, teacher and student learning activities,
resource materials and evaluation tools. Certified trainers also assist peer
association with their professional development activities. Consult DECA
Inc.’s Certified Trainers Directory to schedule a training opportunity with a
certified trainer near you.
DECA AMPED
SUPPORTING
EDUCATIONAL
INITIATIVES
BY CHRISTOPHER YOUNG AND SHANE THOMAS | DECA INC. STAFF
DECA continues to be a leader in supporting key educational
initiatives through its comprehensive learning program.
A classroom companion, DECA integrates into classroom
instruction, applies learning, connects to business and
promotes competition. DECA’s extensive offering of programs,
ranging from competitive events to educational conferences
to corporate partner challenges and more, deliver a variety of
activities to serve diverse learning styles while also providing
multiple assessment methods.
DECA’s Comprehensive Learning Program directly supports
the Career Clusters® initiative, National Curriculum Standards,
21st century skills and Common Core State Standards.
DEMONSTRATING
DECA’S SUPPORT OF
EDUCATIONAL INITIATIVES
1.
Align your program using
Career Clusters®.
2. Use crosswalks to
document in lesson plans
how the activities support
each initiative.
3. Use DECA’s performance
indicators, directly from
National Curriculum
Standards, as part of the
evaluation criteria when
developing rubrics.
4. Use DECA’s transcripts
generated for DECA
competitors at the
International Career
Development Conference
to demonstrate specific
mastery of performance
indicators and 21st
century skills.
5. Participate in DECA’s
Professional Learning
Series.
E-LEARNING
DECA Inc.’s E-Learning component of the Professional Learning Series contains free live and archived webinars, Google+
Hangouts, modules from selected face-to-face learning opportunities and other educational materials. Suited to integrate
into classroom instruction as supplements to student learning,
advisors can receive certificates of achievement for participating in various e-learning activities.
PROFESSIONAL
DEVELOPMENT
SCHOLARSHIPS
DECA AMPED provides teachers
and DECA advisors the education, knowledge and inspiration
DECA’s corporate and education
to ignite their instruction. Focused
partners offer professional develon improving teaching and learnopment scholarships to advisors for
ing, the conference is packed with
use at professional development
great ideas and learning strategies
conferences providing continuing
for teachers to bring their classeducation credit (CEU) in their field.
room to life, push their members
Applications due March 7, 2016.
to excel in DECA’s Comprehensive
Learning Program, maximize hands-on learning with school-based enterprises and position their chapter for success. Continuing education units
(CEUs) are offered to educators of varying levels of experience.
DECA New Advisor Academy
A highlight of the International Career Development Conference, DECA’s
New Advisor Academy is designed to help DECA advisors understand their
various roles as well as how DECA’s Comprehensive Learning Program integrates into classroom instruction, applies learning, connects to business
and promotes competition.
DECA Educational Conferences
Professional development activities are provided at educational conferences focusing on helping teachers integrate DECA into classroom instruction, apply learning, connect business and promote competition.
For more information, contact Michelle Walker, director of education, at
[email protected] or (703) 860-5000.
47
COMPETITIVE
EVENTS
PROGRAM
DECA’s Competitive Events Program directly supports our mission
of preparing emerging leaders and entrepreneurs in marketing,
finance, hospitality and management. As an integral part of the
classroom curriculum, DECA’s industry-validated competitive
events apply learning, connect to business and promote
competition. DECA’s competitive events directly contribute to
every student being college and career ready when they graduate
from high school.
DECA’s Competitive Events Program is aligned to National
Curriculum Standards in the career clusters of marketing, business
management and administration, finance and hospitality and
tourism. The program also strongly supports the development of
21st Century Skills and Common Core State Standards.
The official guidelines are included in this section of the DECA
Guide. For more information, including competitive events
resources, visit www.deca.org.
49
COMPETITIVE
EVENTS
FOR 2015-2016
PRINCIPLES OF BUSINESS
ADMINISTRATION EVENTS
BUSINESS OPERATIONS RESEARCH EVENTS
1. Principles of Business Management and
Administration—PBM
2. Buying and Merchandising Operations Research—BMOR
2. Principles of Finance—PFN
4. Hospitality and Tourism Operations Research—HTOR
3. Principles of Hospitality and Tourism—PHT
4. Principles of Marketing—PMK
5. Sports and Entertainment Marketing Operations Research—
SEOR
TEAM DECISION MAKING EVENTS
CHAPTER TEAM EVENTS
1. Business Law and Ethics Team Decision Making—BLTDM
1. Community Service Project—CSP
2. Buying and Merchandising Team Decision Making—BTDM
2. Creative Marketing Project—CMP
3. Financial Services Team Decision Making—FTDM
3. Entrepreneurship Promotion Project—EPP
4. Hospitality Services Team Decision Making—HTDM
4. Financial Literacy Promotion Project—FLPP
5. Marketing Communications Team Decision Making—MTDM
5. Learn and Earn Project—LEP
6. Sports and Entertainment Marketing Team Decision Making—STDM
6. Public Relations Project—PRP
7. Travel and Tourism Team Decision Making—TTDM
ENTREPRENEURSHIP EVENTS
INDIVIDUAL SERIES EVENTS
1. Business Services Operations Research—BOR
3. Finance Operations Research—FOR
1. Innovation Plan—EIP
1. Accounting Applications Series—ACT
2. Start-Up Business Plan—ESB
2. Apparel and Accessories Marketing Series—AAM
3. Independent Business Plan—EIB
3. Automotive Services Marketing Series—ASM
4. International Business Plan—IBP
4. Business Finance Series—BFS
5. Business Growth Plan—EBG
5. Business Services Marketing Series—BSM
6. Franchise Business Plan—EFB
6. Food Marketing Series—FMS
MARKETING REPRESENTATIVE EVENTS
7. Hotel and Lodging Management Series—HLM
8. Human Resources Management Series—HRM
9. Marketing Management Series—MMS
10. Quick Serve Restaurant Management Series—QSRM
1. Advertising Campaign—ADC
2. Fashion Merchandising Promotion Plan—FMP
3. Sports and Entertainment Promotion Plan—SEPP
12. Retail Merchandising Series—RMS
PROFESSIONAL SELLING AND
CONSULTING EVENTS
13. Sports and Entertainment Marketing Series—SEM
1. Financial Consulting—FCE
PERSONAL FINANCIAL LITERACY EVENT
2. Hospitality and Tourism Professional Selling—HTPS
11. Restaurant and Food Service Management Series—RFSM
1. Personal Financial Literacy—PFL
3. Professional Selling—PSE
ONLINE EVENTS
1. Stock Market Game—SMG
2. Virtual Business Challenge Accounting (Pilot)—VBCAC
3. Virtual Business Challenge Hotel Management—VBCHM
4. Virtual Business Challenge Personal Finance—VBCPF
Not all chartered associations offer all events. Please check with your
chartered association advisor for events offered in your chartered
association.
5. Virtual Business Challenge Restaurant—VBCRS
6. Virtual Business Challenge Retail—VBCRT
7. Virtual Business Challenge Sports—VBCSP
51
CHOOSING THE
RIGHT EVENT
DECA’s competitive events program directly supports your skill development
contributing to every student being college and career ready upon graduation
from high school. DECA members can compete in a wide variety of events. Use
this chart to find your event. What do you like?
HAVING A PREPARED PLAN
AND AN OPPORTUNITY
TO REHEARSE?
ENGAGING IN
COMPUTER-BASED
SIMULATIONS?
What interests you?
EVENT PLANNING AND
MANAGEMENT
BUSINESS RESEARCH
AND STRATEGY
Check out DECA’s
Chapter Team Events.
Check out DECA’s
Business Operations
Research Events.
OWNING OR MANAGING
A BUSINESS
Check out DECA’s
Entrepreneurship Events.
52
What interests you?
PROMOTION AND
SELLING
Check out DECA’s
Marketing Representative Events
or try DECA’s Professional Selling
and Consulting Events.
MANAGING A
PORTFOLIO OF STOCKS
MANAGING YOUR
PERSONAL FINANCES
MANAGING A
RESTAURANT
Check out DECA’s
Stock Market Game.
Check out DECA’s
Virtual Business Challenge
Personal Finance.
Check out DECA’s
Virtual Business Challenge
Restaurant.
MANAG
RETAIL
Check ou
Virtual Busine
Retai
GING A
L STORE
ut DECA’s
ess Challenge
iling.
THE THRILL OF SOLVING
A CHALLENGE BY
THINKING ON YOUR FEET?
Do you like to work
WITH A PARTNER?
Do you like to work
INDIVIDUALLY?
Check out DECA’s
Team Decision Making Events
and find the event that best
matches your career area.
Are you a first-year
DECA member?
YES
NO
Check out DECA’s
Individual Series Events
and find the event that best
matches your career
pathway or try DECA’s Personal
Financial Literacy Event.
Check out DECA’s
Principles of Business
Administration Events
and find the event that best
matches your career area.
MANAGING A
SPORTS FRANCHISE
MANAGING A
HOTEL
MANAGING
BUSINESS ACCOUNTS
Check out DECA’s
Virtual Business Challenge
Sports.
Check out DECA’s
Virtual Business Challenge
Hotel Management.
Check out DECA’s
Virtual Business Challenge
Accounting—Pilot.
53
COMPETITIVE
EVENT UPDATES
FOR 2015-2016
Below are highlights of the changes made to DECA’s competitive event program.
WRITTEN AND PREPARED EVENTS
The following changes will be made to all written and prepared events (Business Operations Research Events, Chapter Team Events, Entrepreneurship Events, Marketing Representative Events, Professional Selling and Consulting Events and Stock Market Game) effective in the
2015–2016 school year:
•
For all 30-page written events, the executive summary may now be up to three pages, either single or double-spaced.
•
Presentation times will be 15 minutes, which will include the presentation and time for judges’ questions. The guidelines will no longer
specify a certain number of minutes for each component.
•
The evaluation criteria for oral presentations in the Chapter Team Events will be derived from project management performance indicators. The evaluation criteria for oral presentations in the Entrepreneurship Events will be derived from entrepreneurship performance
indicators.
ENTREPRENEURSHIP EVENTS
Beginning with the 2015–2016 school year, the Business Management and Entrepreneurship Events category will now simply be called Entrepreneurship Events. It will feature the following changes:
1. Entrepreneurship Innovation Plan will be the Innovation Plan and have new guidelines that follow a portion of the lean start-up model.
Learn about the lean start-up model at http://bit.ly/leanmodelcanvas.
2. Entrepreneurship Participating—Creating an Independent Business will be the Start-Up Business Plan and will have new guidelines that
follow the lean start-up model.
3. Entrepreneurship Written will be the Independent Business Plan and have new guidelines that follow the lean start-up model and require significant financial projections.
4. Entrepreneurship Participating—Franchising Business will be the Franchise Business Plan and have new guidelines that follow the Small
Business Administration’s business plan model.
5. Entrepreneurship-Growing Your Business will be the Business Growth Plan and have modifications to the guidelines.
6. The International Business Plan will remain the same but the guidelines will be similar to the Independent Business Plan with a section
to discuss the country where the business is to be conducted.
NEW ACCOUNTING VBC TRACK FOR 2015–2016—PILOT EVENT
The 2015–2016 Virtual Business Challenge will feature a pilot competition based on the new Virtual Business Accounting simulation. In the fall
qualifying round, students will use forensic accounting to identify fraud and errors in simulated businesses. Their scores will be based on accurate identification of issues and speed. In the winter qualifying round, students will use managerial accounting techniques to maximize profits.
In the final competition at ICDC, students will race to correctly identify fraud and accounting errors as quickly as possible.
REVISED PERFORMANCE INDICATOR LISTS
Slightly revised and improved performance indicator lists will be used beginning with the 2015–2016 school year. Be sure to download the
newest performance indicators at www.deca.org.
54
COMPETITIVE
EVENTS
INTEGRATE INTO CLASSROOM INSTRUCTION
CAREER CLUSTERS AND PATHWAYS
DECA’s Competitive Events Program is aligned with National Curriculum
Standards in the marketing, business management and administration, finance, and hospitality and tourism career clusters.
Performance indicators are specific knowledge/skills categorized by instructional area. They are the basis of the content of the cluster exams and
content interviews, case studies and role-plays.
The Business Administration Core has twelve instructional areas with performance indicators. This core is the foundation for all of DECA’s competitive events.
As events become more specialized, they are associated with a specific
career cluster and then possibly a career pathway.
At each level, content becomes more specialized. Each career cluster has
its own unique instructional areas, each with performance indicators. Each
pathway has specific performance indicators that represent groups of careers within a specific career cluster.
The cluster wheel on page 56–57 shows instructional areas in the Business
Administration Core, the four career clusters, and career pathways. Please
refer to page 58 for the relationship between specific competitive events
and the career clusters.
GLOSSARY OF TERMS
Performance Indicators
Specific knowledge and skills students are expected
to address and perform during their competition.
Performance indicators are national curriculum
standards which are taught in the classroom.
Instructional Areas
Broad areas of content knowledge (i.e., promotion,
pricing, emotional intelligence, business law) that
are comprised of many performance indicators.
Business Administration Core
The Business Administration Core is the foundation
for all of DECA’s competitive events. Performance
indicators in the Business Administration Core are
common to all career areas and competitive events.
Career Clusters
There are sixteen (16) career clusters, each representing a distinct grouping of careers and industries
based on the knowledge and skills they require.
DECA supports four (4) career clusters:
•Marketing
• Business Management and Administration
•Finance
• Hospitality and Tourism
Career Pathways
Each career cluster contains several career pathways, or specialized career areas. For example, the
Finance Career Cluster has career pathways such as
Accounting, Banking Services, Corporate Finance,
Insurance, and Securities and Investments.
55
MARKETING
Advertising Campaign Event (ADC)
Apparel and Accessories Marketing Series Event (AAM)
Automotive Services Marketing Series Event (ASM)
Business Services Marketing Series Event (BSM)
Buying and Merchandising Operations Research Event (BMOR)
Buying and Merchandising Team Decision Making Event (BTDM)
Community Service Project (CSP)
Creative Marketing Project (CMP)
Fashion Merchandising Promotion Plan Event (FMP)
Food Marketing Series Event (FMS)
Learn and Earn Project (LEP)
Marketing Communications Team Decision
Making Event (MTDM)
Marketing Management Series Event (MMS)
Principles of Marketing Event (PMK)
Professional Selling Event (PSE)
Public Relations Project (PRP)
Retail Merchandising Series Event (RMS)
Sports and Entertainment Marketing
Series Event (SEM)
Sports and Entertainment Marketing
Operations Research Event (SEOR)
Sports and Entertainment Promotion Plan
Event (SEPP)
Sports and Entertainment Marketing
Team Decision Making Event (STDM)
Virtual Business Challenge Retail (VBCRT)
Virtual Business Challenge Sports (VBCSP)
Hospitality Services Team Decision Making Event (HTDM)
Hospitality and Tourism Operations Research Event (HTOR)
Hospitality and Tourism Professional Selling Event (HTPS)
Hotel and Lodging Management Series Event (HLM)
Principles of Hospitality and Tourism Event (PHT)
Quick Serve Restaurant Management Series Event (QSRM)
Restaurant and Food Service Management Series Event (RFSM)
Travel and Tourism Team Decision Making Event (TTDM)
Virtual Business Challenge Hotel Management (VBCHM)
Virtual Business Challenge Restaurant (VBCRS)
HOSPITALITY
+ TOURISM
56
BUSINESS
MANAGEMENT +
ADMINISTRATION
Business Law and Ethics Team Decision Making Event (BLTDM)
Business Services Operations Research Event (BOR)
Human Resources Management Series Event (HRM)
Principles of Business Management and Administration Event (PBM)
ENTREPRENEURSHIP
Business Growth Plan Event (EBG)
Entrepreneurship Promotion Project (EPP)
Franchise Business Plan Event (EFB)
Independent Business Plan Event (EIB)
Innovation Plan Event (EIP)
International Business Plan Event (IBP)
Start-Up Business Plan Event (ESB)
Accounting Applications Series Event (ACT)
Business Finance Series Event (BFS)
Financial Consulting Event (FCE)
Financial Literacy Promotion Project (FLPP)
Finance Operations Research Event (FOR)
Financial Services Team Decision Making Event (FTDM)
Personal Financial Literacy (PFL)
Principles of Finance Event (PFN)
Stock Market Game (SMG)
Virtual Business Challenge Accounting—Pilot (VBCAC)
Virtual Business Challenge Personal Finance (VBCPF)
FINANCE
57
APPLY LEARNING AND CONNECT TO BUSINESS
DECA’s competitive events are industry-validated, use business professionals as evaluators and closely align with current trends in business
and industry. As a result, the scenarios in the role-play events and objectives of written events require DECA members to apply learning in a
contemporary business setting, thus promoting rigor and relevance.
PERFORMANCE INDICATORS
Performance indicators for Principles of Business Administration content interviews and exams will be selected from the business administration core.
Performance indicators for Team Decision Making case studies and exams will be selected from the appropriate career cluster and the business administration core.
EVENT
BUSINESS
ADMIN. CORE
CAREER CLUSTER EXAM
PATHWAY
PRINCIPLES OF BUSINESS ADMINISTRATION EVENTS
Principles of Business Administration
Exam
Principles of Finance
Exam
Principles of Hospitality and Tourism
Exam
Principles of Marketing
Exam
TEAM DECISION MAKING EVENTS
Business Law and Ethics
•
Business Management and Administration
Buying and Merchandising
•
Marketing
Financial Services
•
Finance
Hospitality Services
•
Hospitality and Tourism
Marketing Communications
•
Marketing
Sports and Entertainment Marketing
•
Marketing
Travel and Tourism
•
Hospitality and Tourism
•
Finance
INDIVIDUAL SERIES EVENTS
Accounting Applications
Accounting
Apparel and Accessories Marketing
•
Marketing
Merchandising
Automotive Services Marketing
•
Marketing
Marketing Management
Business Finance
•
Finance
Corporate Finance
Business Services Marketing
•
Marketing
Marketing Management
Food Marketing
•
Marketing
Marketing Management
Hotel and Lodging Management
•
Hospitality and Tourism
Lodging
Human Resources Management
•
Business Management and Administration
Human Resources Management
Marketing Management
•
Marketing
Marketing Management
Quick Serve Restaurant Management
•
Hospitality and Tourism
Restaurant and Food and Beverage Service
Restaurant and Food Service Management
•
Hospitality and Tourism
Restaurant and Food and Beverage Service
Retail Merchandising
•
Marketing
Merchandising
Sports and Entertainment Marketing
•
Marketing
Marketing Management
PERSONAL FINANCIAL LITERACY EVENT
Personal Financial Literacy
•
Financial Literacy
Advertising Campaign
•
Marketing
Fashion Merchandising Promotion Plan
•
Marketing
Sports and Entertainment Promotion Plan
•
Marketing
MARKETING REPRESENTATIVE EVENTS
PROFESSIONAL SELLING AND CONSULTING EVENTS
58
Financial Consulting
•
Finance
Hospitality and Tourism Professional Selling
•
Hospitality and Tourism
Professional Selling
•
Marketing
Specific performance indicator lists are available at www.deca.org.
Performance indicators for Individual Series role-plays will be selected from the appropriate pathway, the appropriate career cluster and the
business administration core. Performance indicators for Individual Series exams will be selected from the appropriate career cluster and business administration core.
Performance indicators for the exam and role-plays used for the Personal Financial Literacy Event will be selected from the National Standards
in K–12 Personal Finance Education, created and maintained by the Jump$tart Coalition® for Personal Financial Literacy.
Performance indicators for the cluster exams used for Marketing Representative Events and Professional Selling and Consulting Events will
be selected from the appropriate career cluster and the business administration core.
JUDGE SCORING
Role-play Scoring
The judge will become familiar with all of the event guidelines before starting to evaluate the presentation.
A list of performance indicators specific to the scenario is included in the evaluation. These are distinct tasks the participants must accomplish during the content interview, role-play or case study. The judge will evaluate the participants’ performance on these tasks and on several
follow-up questions. The judge will complete the Presentation Evaluation Form.
Written Event Scoring
The judge will become familiar with all of the event guidelines before starting to evaluate the written entry. Penalty points (see Written Entry
Checklist) will have already been assessed. The Written Entry Evaluation Form follows the outline shown in the section entitled Format Guidelines for the Written Entry, which explains in greater detail what should be discussed/included in each section. The judge will complete the
Written Entry Evaluation Form.
A maximum score of “Exceeds Expectations” in any category means that, in the judge’s opinion, the information is presented effectively and
creatively; nothing more could be expected of a participant.
A “Meets Expectations” rating means that the information is presented well. Though there may be a few minor problems or omissions, they are
not significant. Creativity, however, is not shown to any great degree.
A “Below Expectations” score means that the information presented does not meet minimum standards of acceptability.
A “Little/No Value” score means either that some major flaw has been noted that damages the effectiveness of the information (this may be
a major omission, a serious misstatement, poor writing or any other major flaw) or that the information presented is of no value (does not address the problem at all).
A combined total score of 70 or better on the written and presentation sections will earn the participant/team DECA’s Certificate of Excellence
at the international conference.
EVIDENCE OF STUDENT LEARNING
Supporting college and career readiness, DECA’s competitive events transcripts express each member’s
performance rated against National Curriculum Standards
identified as essential knowledge and skills. DECA transcripts
provide evidence of student learning and achievement
through their participation in DECA’s Competitive Events Program at the International Career Development Conference.
DECA transcripts are an exceptional tool to provide feedback
for both advisors and members in helping them assess areas
for improvement in course instruction and student learning.
The transcripts provide ranking and performance measures
for each instructional area on the career cluster exam and
feedback for each performance indicator and/or evaluation
criterion that the judge evaluates.
Because of the structure of DECA’s competitive events program, all data is normalized to provide this feedback and should be viewed as a snapshot of performance rather than in terms of final competition rankings.
DECA transcripts are yet another tool in demonstrating DECA’s commitment to integrating DECA into classroom instruction, applying learning,
connecting to business and promoting competition. DECA members may wish to use their DECA transcripts as part of their portfolios when
applying for scholarships, to college or for jobs.
Learn more and order transcripts at www.deca.org.
59
PROMOTE COMPETITION
RECOGNITION AND AWARDS
DECA’s competitive events provide recognition for competitors in a number of different areas. The following
list describes the recognition provided:
Certificate of Achievement: All competitors will receive a Certificate of Achievement recognizing the achievement necessary to qualify to participate in the International Career Development Conference.
Certificate of Excellence: Competitors scoring a combined total score of 70% or better on the competitive event
components will earn a Certificate of Excellence.
Mini-Awards: For each event with career cluster exams, the highest ten individual scores on the career cluster exam
will receive a silver-ribbon medallion. For each Principles of Business Administration Event, Team Decision Making
Event, Individual Series Event, Personal Financial Literacy Event, Marketing Representative Event and Professional
Selling and Consulting Event, participants with top scores in each section of the interview component will each
receive a silver-ribbon medallion. In all events, the top two overall scores in each section will be considered finalists and receive blue-ribbon medallions.
Grand Awards: The top ten finalists will be called to the stage with first, second and third places receiving
trophies and all ten receiving red-white-blue ribboned medallions.
Cash Awards: All competitive event first place winners will receive a minimum of $100. Several events
provide larger awards based on company sponsorship.
SPONSORED EVENTS
DECA gratefully acknowledges the competitive events sponsorship of these generous corporations and
organizations.
Unless otherwise noted, each sponsoring organization provides the following awards for international competitors:
1st Place—$1,000
2nd Place—$500
3rd Place—$250
4th–10th Place—$100 each
ACCOUNTING APPLICATIONS SERIES
SPONSORED BY
COMMUNITY SERVICE PROJECT
SPONSORED BY
MDA will conduct a local media and community recognition
program for the 1st, 2nd and 3rd Place teams.
APPAREL AND ACCESSORIES
MARKETING SERIES
SPONSORED BY
FRANCHISE BUSINESS PLAN
SPONSORED BY
AUTOMOTIVE SERVICES MARKETING SERIES
SPONSORED BY
FASHION MERCHANDISING
PROMOTION PLAN EVENT
SPONSORED BY
60
HOSPITALITY SERVICES
TEAM DECISION MAKING EVENT
RETAIL MERCHANDISING SERIES
SPONSORED BY
SPONSORED BY
HOTEL AND LODGING SERIES
SPONSORED BY
SPORTS AND ENTERTAINMENT MARKETING
TEAM DECISION MAKING EVENT
SPONSORED BY
PERSONAL FINANCIAL LITERACY EVENT
SPONSORED BY
VIRTUAL BUSINESS CHALLENGE EVENTS
ACCOUNTING, PERSONAL FINANCE, RESTAURANT,
RETAIL, SPORTS
SPONSORED BY
PRINCIPLES OF BUSINESS MANAGEMENT
AND ADMINISTRATION
SPONSORED BY
PRINCIPLES OF MARKETING
SPONSORED BY
AWARDS:
1st Place: $1,000 per team
2nd Place: $500 per team
3rd Place: $250 per team
HOTEL CHALLENGE
SPONSORED BY
AWARDS:
1st Place: $6,000 per team
2nd Place: $3,000 per team
3rd Place: $1,500 per team
4th Place: $900 per team
61
ICDC QUALIFICATIONS
AND DRESS CODE
QUALIFICATIONS FOR ENTERING
INTERNATIONAL CONFERENCE
COMPETITIVE EVENTS
1. All participants must be active members of
DECA with the current year’s dues on file with
DECA Inc. prior to March 1 of the current school
year.
Professional appearance is an important aspect of the overall preparation of DECA
members for the business world. To that end, DECA supports a dress code for its
career-based functions that exemplifies the highest standards of professionalism
while being non-discriminatory between males and females.
DECA’s board of directors has developed the following official dress standards for
the International Career Development Conference. Students, advisors and chaperones must follow the dress code.
2. All participants and written entries must be approved and authorized for entering competition
by their chartered association through official
competitive events registration forms.
Competitors must wear an official DECA blazer during interaction with the judges.
While official DECA blazers are not required during briefing and testing, professional
business dress is required. Professional dress should also be worn to all conference
sessions including workshops and special meal functions such as luncheons.
3. All participants and written entries must meet
the specifications set forth for each activity.
For a more polished, professional appearance, it is recommended that attendees
wear appropriate hosiery/socks.
4. All participants must have participated in chartered association, district and/or local competition, or qualified through online competition.
An official DECA blazer is required to receive recognition/an award on stage.
5. All entry forms and creative entries must be submitted by the chartered association advisor or
designee according to announced deadlines.
WHEN APPEARING BEFORE JUDGES
FEMALES: Official DECA blazer with dress skirt or dress slacks and a dress blouse
or official blazer with a dress; dress shoes
MALES: Official DECA blazer with dress slacks, collared dress shirt and necktie;
dress shoes and dress socks
6. A participant may enter only one of the competitive events with a participatory component during DECA’s international conference.
DECA GENERAL SESSIONS, MEAL FUNCTIONS
7. No additions or substitutions may be registered
for competition after the deadline set forth by
DECA Inc.
MALES: 8. A written entry may not be entered in more than
one international conference competitive event
during a given year.
9. Once a written entry is entered in international
conference competition, the identical content
material may not be entered in international conference competition again.
10. All participants must attend the briefing sessions
scheduled for their competitive event during the
international conference.
FEMALES: Business suit or blazer with dress blouse and dress skirt or dress slacks
or business dress; dress shoes
Business suit or sport coat with dress slacks, collared dress shirt and
necktie; dress shoes and dress socks
EVENT BRIEFING, MANUAL REGISTRATION AND TESTING,
LEADERSHIP ACADEMIES/INSTITUTES
FEMALES: Dress blouse or dress sweater with dress skirt or dress slacks (blazer
optional) or business dress; dress shoes
MALES: Collared dress shirt and necktie with dress slacks (blazer
optional); dress shoes and dress socks
DECA BUSINESS CASUAL
• Casual slacks (e.g., Dockers), blouse or shirt, socks and casual shoes.
• Jeans, t-shirts and athletic shoes are not included in business casual attire.
11. Participants are required to follow the official
DECA dress code outlined on this page.
UNACCEPTABLE DURING DECA ACTIVITIES
12. All written entries must include a signed copy of
DECA’s Written Event Statement of Assurances
and Academic Integrity (page 73).
• Leggings or graphic designed hosiery/tights
13. Participants must bring a photo ID to all event
briefings, testing sessions and presentations. If a
photo ID is not available, an advisor must verify
the participant’s identity.
62
ICDC DRESS CODE
• Skin-tight or revealing clothing
• Midriff-baring clothing • Swimwear
• Athletic clothing
• Clothing with printing that is suggestive, obscene or promotes illegal
substances
When judging adherence to the dress code, DECA asks that advisors, teachers and
chaperones use observation as the tool for assessing compliance. DECA does not
support or condone the touching of students or their clothing as a means of determining whether or not a student is following the dress code guidelines.
PRINCIPLES OF BUSINESS
ADMINISTRATION EVENTS 2016
PRINCIPLES OF BUSINESS
ADMINISTRATION
Principles of Business Management and Administration
Sponsored by AT&T Aspire
Principles of Finance
Principles of Hospitality and Tourism
Principles of Marketing
Sponsored by National Apartment Association Education Institute
DECA’s Principles of Business Administration Events measure the student’s proficiency in those knowledge and skills identified
by career practitioners as common academic and technical content across marketing, finance, hospitality, and business management and administration.
The Principles of Business Administration Events are designed for first-year DECA members who are enrolled in introductorylevel principles of marketing/business courses. Advanced students with multiple course credits in this area are better served in
more advanced competitive events. Students who were previously members of DECA are not eligible for these events.
KNOWLEDGE AND SKILLS DEVELOPED
Participants will demonstrate knowledge and skills described by selected business administration core performance indicators
which are aligned with National Curriculum Standards and industry-validated. Complete lists of performance indicators are
available at www.deca.org. Participants in these competitive events are not informed in advance of the performance indicators
to be evaluated.
Participants will also develop many 21st century skills, in the following categories, desired by today’s employers:
n
n
n
Communication and Collaboration Critical Thinking and Problem Solving
n Information Literacy
n Leadership and Responsibility
n Social and Cross-cultural Skills
n
Creativity and Innovation
Flexibility and Adaptability
n Initiative and Self-direction
n Productivity and Accountability
A crosswalk is available at www.deca.org that shows which 21st century skills are developed by participating in each competitive
event.
Many Common Core Standards for Mathematics and English Language Arts & Literacy are supported by participation in DECA’s
competitive events. Crosswalks are available at www.deca.org that show which common core standards are supported by participating in each competitive event.
DEFINITIONS
The following definitions are used to determine the activities and careers that are included in each of the Principles of Business
Administration Events.
Principles of Business Management and Administration: The content interviews will use language associated with careers in Administrative Services, Business Information Management, General Management, Human Resources Management, and Operations Management.
Principles of Finance: The content interviews will use language associated with careers in Accounting, Banking Services,
Business Finance, Insurance and Securities, and Investments.
Principles of Hospitality and Tourism: The content interviews will use language associated with careers in Hotels, Restaurants, and Tourism and Travel.
Principles of Marketing: The content interviews will use language associated with careers in Marketing Communications,
Marketing Management, Marketing Research, Merchandising and Professional Selling.
(Continued on next page)
63
PBM/PFN/PHT/PMK–2016
1 PARTICIPANT
BUSINESS ADMIN CORE
1 CONTENT INTERVIEW
PREP TIME
INTERVIEW TIME
EVENT OVERVIEW
Principles of Business Administration Events consist of two major parts: a business administration core exam and
a content interview with a business executive. A second content interview will be given to finalists. The business
administration core exam items and the content interview situations are selected from a list of performance indicators identified in the National Curriculum Standards for Business Administration developed by MBAResearch for the
Career Clusters® Framework and validated by industry representatives.
n The participant will be given a 100-question, multiple-choice, business administration core exam.
n The participant will be given a written assignment to review. In the content interview the student is asked to explain or
demonstrate mastery of a selected group of performance indicators in an interview with an industry representative.
n
n
n
n
n
n
n
n
n
In the content interview portion of the event, participants must accomplish a task by translating what they have learned
into effective, efficient and spontaneous action.
A list of four performance indicators specific to the assignment is included in the participant’s instructions. These are
distinct tasks the participant must accomplish during the interview. The judge will evaluate the participant’s performance
on these tasks and on follow-up questions.
Participants will have 10 minutes to review the assignment and to develop a professional approach to the interview. Participants may use notes made during the preparation time during the interview.
Up to 10 minutes are then allowed for the participant to interact with a judge and explain the designated concepts. The
judge is a qualified business executive. Following the interview, the judge evaluates the participant’s responses and records the results on an evaluation form developed especially for each content interview event.
Participants may not bring printed reference materials, visual aids, etc., to the competitive event. Participants may use
a four-function calculator during the exam and preparation period. Scientific/graphing calculators, cell phones/smartphones, iPods/MP3 players, iPads/tablets may not be used.
Materials appropriate for the situation may be handed to or left with the judge. Materials handed to the judge must be
created using materials provided during the designated preparation period.
If any of these rules are violated, the adult assistant must be notified by the judge.
The maximum score for the evaluation is 100 points. The presentation will be weighed at twice (2 times) the value of the
exam score. The exam score carries forward into the final round of competition.
PRESENTATION JUDGING
Participants will be evaluated according to the Evaluation Form associated with the content interview.
The participant will have a 10-minute preparation period and may make notes to use during the interview.
After introductions, the judge will begin the 10-minute interview. Following the participant’s explanation of the designated
concepts, the judge will ask the questions related to the interview that are provided in the event. These questions will cause the
student to think and respond beyond the performance indicators provided.
Close the interview by thanking the participant for his/her work. Then complete the Evaluation Form, making sure to record a
score for all categories. The maximum score for the evaluation is 100 points.
64
TEAM DECISION MAKING
EVENTS 2016
Business Law and Ethics Team Decision Making Event
Buying and Merchandising Team Decision Making Event
Financial Services Team Decision Making Event
Hospitality Services Team Decision Making Event
TEAM DECISION
MAKING EVENTS
Sponsored by Marriott International, Inc.
Marketing Communications Team Decision Making Event
Sports and Entertainment Marketing Team Decision Making Event
Sponsored by Northwood University
Travel and Tourism Team Decision Making Event
The Team Decision Making Events provide an opportunity for participants to analyze one or a combination of elements essential to the effective operation of a business in the specific career area. The business situation to be analyzed will be presented
as a case study.
The guidelines for each of the Team Decision Making Events have been consolidated to facilitate coordination of the participant
activities in each career category. This means the guidelines will be exactly the same for each career category. However, each
career category’s case problem will be career specific and will be different and distinct from the case studies of the other career
categories.
KNOWLEDGE AND SKILLS DEVELOPED
Participants will demonstrate knowledge and skills described by selected business administration core and career cluster performance indicators which are aligned with National Curriculum Standards and industry-validated. Complete lists of performance
indicators are available at www.deca.org. Participants in these competitive events are not informed in advance of the performance indicators to be evaluated.
Participants will also develop many 21st century skills, in the following categories, desired by today’s employers:
n
n
n
Communication and Collaboration Critical Thinking and Problem Solving
n Information Literacy
n Leadership and Responsibility
n Social and Cross-cultural Skills
n
Creativity and Innovation
Flexibility and Adaptability
n Initiative and Self-direction
n Productivity and Accountability
A crosswalk is available at www.deca.org that shows which 21st century skills are developed by participating in each competitive
event.
Many Common Core Standards for Mathematics and English Language Arts & Literacy are supported by participation in DECA’s
competitive events. Crosswalks are available at www.deca.org that show which common core standards are supported by participating in each competitive event.
DEFINITIONS
The following definitions are used to determine the activities and careers that are included in each of the Team Decision Making
Events.
BUSINESS LAW AND ETHICS: For the purposes of this event, business law is U.S. law and will include contracts, product
liability, employment and types of business ownership. The ethics component involves evaluating competing social values that may reasonably be argued from either side.
BUYING AND MERCHANDISING: Employees in buying and merchandising positions get the product into the hands of
the customer. This process includes forecasting, planning, buying, displaying, selling and providing customer service.
FINANCIAL SERVICES: Financial services refer to services offered in the finance industry by financial institutions. Concepts include understanding the source and purpose of financial statements, the impact of management decisions on
statements, and the analysis and interpretation of data for planning purposes.
(Continued on next page)
65
BLTDM/BTDM/FTDM/HTDM/MTDM/STDM/TTDM–2016
HOSPITALITY SERVICES: Hospitality services include marketing and management func­tions and tasks that can be applied in hotels, motels, lodging services, related convention services, and related food and beverage services.
MARKETING COMMUNICATIONS: Marketing communications are marketing functions and tasks that inform, remind, and/
or persuade a target market of ideas, experiences, goods/services, and/or images.
SPORTS AND ENTERTAINMENT MARKETING: Sports and entertainment marketing includes marketing functions and
tasks that can be applied in amateur or professional sports or sporting events, entertainment or entertain­ment events,
selling or renting of supplies and equipment (other than vehicles) used for recreational or sporting purposes, products
and services related to hobbies or cultural events, or businesses primarily engaged in satisfying the desire to make productive or enjoyable use of leisure time.
TRAVEL AND TOURISM: Travel and tourism includes marketing and management func­tions and tasks that can be applied
in enterprises engaged in passenger transportation, travel service, attracting and serving the traveling public, arranging
tours or acting as independent ticket agencies, and other services incidental to the travel or tourism industry.
2 PARTICIPANTS
CLUSTER
1 CASE STUDY
PREP TIME
PRESENTATION TIME
EVENT OVERVIEW
• Each team must be composed of two members of the DECA chapter.
• Each team member will be given a 100-question, multiple-choice, cluster exam. The scores will be averaged to produce
a single team score.
• Team members will be given a decision-making case study situation involving a problem in a business in the career area.
Teams qualifying for a final round will participate in a second case study situation.
• A list of seven performance indicators specific to the scenario is included in the participants’ instructions. These are
distinct tasks the participants must accomplish during the role-play. The judge will evaluate the participants’ role-play
performance on these tasks and on several follow-up questions.
• Each team will have 30 minutes to study the situation and organize their analysis using a team decision making format.
During the preparation period, teams may consult only with one another about the situation. Participants may use notes
made during the preparation time during the presentation.
• Participant teams will meet with the judge for a 15-minute presentation. The judge is a qualified business executive. The
team will spend not more than 10 minutes, at the beginning of the interview, describing the team’s analysis of the situation given. Both members of the team must participate in the presentation. The judge will spend the remaining 5 minutes
questioning the participants. Each participant must respond to at least one question posed by the judge.
• Participants may not bring printed reference materials, audio or visual aids, etc., to the competitive event. Participants
may use a four-function calculator during the exam and preparation period. Scientific/graphing calculators, cell phones/
smartphones, iPods/MP3 players, iPads/tablets may not be used.
• Materials appropriate for the situation may be handed to or left with the judge. Materials handed to the judge must be
created using materials provided during the designated preparation period.
• If any of these rules are violated, the adult assistant must be notified by the judge.
• The maximum score for the evaluation is 100 points. The presentation will be weighted at twice (2 times) the value of the
exam scores. The exam score carries forward into the final round of competition.
PRESENTATION JUDGING
Participants will be evaluated according to the Evaluation Form associated with the content interview.
Participants will have a 30-minute preparation period and may make notes to use during the interview.
During the first 10 minutes of the presentation (after introductions), the team will present their analysis, their decisions and the
rationale behind the decisions. Allow the teams to complete this portion without interruption, unless you are asked to respond.
During the next 5 minutes, you may ask questions of the team to determine their understanding of the situation presented. Each
member of each team should respond to at least one question. To ensure fairness, you must ask each team the same questions.
After asking the standard questions, you may ask questions for clarification specific to the current team.
After the questioning period, close the interview by thanking the team for their work. Then complete the Evaluation Form, making sure to record a score for all categories. The maximum score for the evaluation is 100 points.
66
INDIVIDUAL SERIES
EVENTS 2016
Accounting Applications Series
Sponsored by American Institute of CPAs
SERIES
EVENTS
Apparel and Accessories Marketing Series
Sponsored by Men’s Wearhouse
Automotive Services Marketing Series
Sponsored by National Automotive Parts Association
Business Finance Series
Business Services Marketing Series
Food Marketing Series
Hotel and Lodging Management Series
Sponsored by Temple University School of Tourism and Hospitality Management
Human Resources Management Series
Marketing Management Series
Quick Serve Restaurant Management Series
Restaurant and Food Service Management Series
Retail Merchandising Series
Sponsored by Gordmans
Sports and Entertainment Marketing Series
DECA’s Individual Series Events effectively measure students’ proficiency in the knowledge and skills identified by occupational
practitioners as essential to success in a given career. Participants receive recognition for achievement in each event and in the
series as a whole.
The guidelines for each of the Individual Series Events have been consolidated to facilitate coordination of participant activities
in each career category. This means the guidelines are exactly the same for each career category. However, each career category’s role-play will be career specific and will be different and distinct from the role-plays of the other career categories. Each
area will be treated separately as a competitive event; however, only one copy of the guidelines is included.
KNOWLEDGE AND SKILLS DEVELOPED
Participants will demonstrate knowledge and skills described by the business administration core, the appropriate career cluster
core, and the appropriate career pathway performance indicators which are aligned with National Curriculum Standards and
industry-validated. Complete lists of performance indicators are available at www.deca.org. Participants in these competitive
events are not informed in advance of the performance indicators to be evaluated.
Participants will also develop many 21st century skills, in the following categories, desired by today’s employers:
n
n
n
Communication and Collaboration Critical Thinking and Problem Solving
n Information Literacy
n Leadership and Responsibility
n Social and Cross-cultural Skills
n
Creativity and Innovation
Flexibility and Adaptability
n Initiative and Self-direction
n Productivity and Accountability
A crosswalk is available at www.deca.org that shows which 21st century skills are developed by participating in each competitive
event.
Many Common Core Standards for Mathematics and English Language Arts & Literacy are supported by participation in DECA’s
competitive events. Crosswalks are available at www.deca.org that show which common core standards are supported by participating in each competitive event.
DEFINITIONS
The following definitions are used to determine the activities and careers that are included in each of the Individual
Series Events.
ACCOUNTING APPLICATIONS: (ACCOUNTING PATHWAY) The student is given a description of a specific situation that
measures skills, knowledge and attitudes in accounting applications. Students will be challenged to perform manage(Continued on next page)
67
ACT, AAM, ASM, BFS, BSM, FMS, HLM, HRM, MMS, QSRM, RFSM, RMS, SEM–2016
68
ment functions and tasks focusing on the application of financial data to business planning, including collection and
organization of data, development and use of reports, and analysis of data to make business decisions. Concepts include
understanding the source and purpose of financial statements, the impact of management decisions on statements, and
the analysis and interpretation of data for planning purposes. Roles in these events are those of supervisors, managers or
entrepreneurs.
APPAREL AND ACCESSORIES MARKETING: (MERCHANDISING PATHWAY) The student is given a description of a specific
situation that measures skills, knowledge and attitudes in apparel and accessories marketing or marketing management.
Students will be challenged to perform marketing and management functions and tasks in retail establishments, wholesale
establishments and/or manufacturing firms primarily engaged in the marketing of clothing and related articles for personal
wear and adornment. Roles in these events are those of customers, employees, supervisors and managers.
AUTOMOTIVE SERVICES MARKETING: (MARKETING MANAGEMENT PATHWAY) The student is given a description of a
specific situation that measures skills, knowledge and attitudes in automotive services marketing. Students will be challenged
to perform marketing and management functions and tasks related to auto dealers, service stations and related businesses
or auto parts stores. Roles in these events are those of customers, employees, supervisors, managers and entrepreneurs.
BUSINESS FINANCE: (CORPORATE FINANCE PATHWAY) The student is given a description of a specific situation that
measures skills, knowledge and attitudes in business finance. Students will be challenged to perform management functions
and tasks focusing on high-level financial and business planning, including collection and organization of data, development
and use of reports, and analysis of data to make business decisions. Concepts include understanding the source and purpose
of financial statements, the impact of management decisions on statements, and the analysis and interpretation of data for
corporate planning purposes. Roles in these events are those of supervisors, managers, financial experts or entrepreneurs.
BUSINESS SERVICES MARKETING: (MARKETING MANAGEMENT PATHWAY) The student is given a description of a
specific situation that measures skills, knowledge and attitudes in business services marketing. Students will be challenged to perform marketing functions and tasks involved in providing services to businesses on a fee or contract
basis or providing services to consumers. Roles in these events are those of customers, employees, supervisors, managers and entrepreneurs.
FOOD MARKETING: (MARKETING MANAGEMENT PATHWAY) The student is given a description of a specific situation that
measures skills, knowledge and attitudes in food marketing or marketing management. Students will be challenged to perform marketing and management functions and tasks in retail establishments, wholesale establishments and manufacturing
firms resulting in the sale of food. Roles in these events are those of customers, employees, supervisors and managers.
HOTEL AND LODGING MANAGEMENT: (LODGING PATHWAY) The student is given a description of a specific situation
that measures skills, knowledge and attitudes in hotel and lodging marketing or marketing management. Students will
be challenged to perform marketing and management functions and tasks in hotels, motels, lodging services, convention services, and food and beverage services. Roles in these events are those of customers, employees, supervisors and
managers.
HUMAN RESOURCES MANAGEMENT: (HUMAN RESOURCES MANAGEMENT PATHWAY) The student is given a description of a specific situation that measures skills, knowledge and attitudes in human resources management. Students
will be challenged to perform management functions and tasks focusing on staffing, recruitment, selection, training, performance appraisal, compensation and safety training. Roles in these events are those of supervisors, managers, human
resource experts or entrepreneurs.
MARKETING MANAGEMENT: (MARKETING MANAGEMENT PATHWAY) The student is given a description of a specific
situation that measures skills, knowledge and attitudes in marketing management. Students will be challenged to
perform marketing and management functions and tasks that can be applied broadly in a non-retail marketing environment. Roles in these events are those of clients, employees, supervisors, managers and entrepreneurs.
QUICK SERVE RESTAURANT MANAGEMENT: (RESTAURANTS AND FOOD AND BEVERAGE SERVICES PATHWAY)
The student is given a description of a specific situation that measures skills, knowledge and attitudes in quick-service
restaurant management. Students will be challenged to perform marketing and management functions and tasks in retail establishments, wholesale establishments and manufacturing firms primarily engaged in the quick-serve restaurant
industry. Roles in these events are those of customers, employees, supervisors, managers and entrepreneurs.
RESTAURANT AND FOOD SERVICE MANAGEMENT: (RESTAURANTS AND FOOD AND BEVERAGE SERVICES PATHWAY) The student is given a description of a specific situation that measures skills, knowledge and attitudes in restaurant and food service management. Students will be challenged to perform marketing and management functions and
tasks in a full-service restaurant or a food-service business. Roles in these events are those of supervisors, managers and
entrepreneurs.
RETAIL MERCHANDISING: (MERCHANDISING PATHWAY) The student is given a description of a specific situation that
measures skills, knowledge and attitudes in retail merchandising management. Students will be challenged to perform
ACT, AAM, ASM, BFS, BSM, FMS, HLM, HRM, MMS, QSRM, RFSM, RMS, SEM–2016
marketing and management functions and tasks that can be applied in any retail establishment. Roles in these events are
those of customers, employees, supervisors and managers.
SPORTS AND ENTERTAINMENT MARKETING: (MARKETING MANAGEMENT PATHWAY) The student is given a description of a specific situation that measures skills, knowledge and attitudes in sports and entertainment marketing.
Students will be challenged to perform marketing and management functions and tasks related to amateur or professional sports or sporting events, entertainment or entertainment events, selling or renting of supplies and equipment
(other than vehicles) used for recreational or sporting purposes, products and services related to hobbies or cultural
events, or businesses primarily engaged in satisfying the desire to make productive or enjoyable use of leisure time.
Roles in these events are those of supervisors and managers.
1 PARTICIPANT
CLUSTER
2 ROLE-PLAYS
PREP TIME
PRESENTATION TIME
SERIES
EVENTS
EVENT OVERVIEW
n
n
n
n
n
n
n
n
n
n
n
An individual series event consists of two major parts: a written cluster exam and two preliminary role-playing events. A
third role-play activity will be given to finalists.
The participant will be given a 100-question, multiple-choice, cluster exam.
The participant will be given a written scenario to review. It may indicate a product or service to sell; a merchandising
decision; a situation involving communications, human relations, economics or professional development; or a business
management consideration. The event description will inform the participant of the role he/she will play and the role the
judge will play.
In the role-playing portion of the event, participants must accomplish a task by translating what they have learned into
effective, efficient and spontaneous action.
A list of five performance indicators specific to the scenario is included in the participant’s instructions. These are distinct
tasks the participant must accomplish during the role-play. The judge will evaluate the participant’s role-play performance on these tasks and on several follow-up questions.
Participants will have 10 minutes to review the situation and to develop a professional approach to solving the problem.
Participants may use notes made during the preparation time during the presentation.
Up to 10 minutes are then allowed for the participant to interact with a judge and demonstrate how he/she would solve
the situation or problem. The judge is a qualified business executive playing the role of a second party in the situation.
Following the role-play, the judge evaluates the participant’s responses and records the results on an evaluation form
developed especially for each role-play event.
Participants may not bring printed reference materials, visual aids, etc., to the competitive event. Participants may use
a four-function calculator during the exam and preparation period. Scientific/graphing calculators, cell phones/smartphones, iPods/MP3 players, iPads/tablets may not be used.
Materials appropriate for the situation may be handed to or left with the judge. Materials handed to the judge must be
created using materials provided during the designated preparation period.
If any of these rules are violated, the adult assistant must be notified by the judge.
The maximum score for the evaluation is 100 points. The cluster exam and each role-play presentation will be valued at
one-third (1/3) of the total score. The final presentation will be weighted at twice (2 times) the value of the exam score.
The exam score carries forward into the final round of competition.
PRESENTATION JUDGING
Participants will be evaluated according to the Evaluation Form associated with the content interview.
The participant will have a 10-minute preparation period and may make notes to use during the role-play.
After introductions, the judge will begin the 10-minute role-play. Following the participant’s explanation of the solution to the
role-play, the judge will ask the questions related to the scenario that are provided in the event. These questions will cause the
student to think and respond beyond the performance indicators provided.
Close the role-play by thanking the participant for his/her work. Then complete the Evaluation Form, making sure to record a
score for all categories. The maximum score for the evaluation is 100 points.
69
PERSONAL FINANCIAL
LITERACY EVENT 2016
Sponsored by
FINANCE
DECA’s Personal Financial Literacy Event measures the personal finance knowledge and skills that K–12 students should possess. The Personal Financial Literacy Event is designed to measure the student’s ability to apply reliable information and systematic decision making to personal financial decisions.
The Personal Financial Literacy Event is designed for DECA members who are enrolled in personal finance and financial literacy
courses.
KNOWLEDGE AND SKILLS DEVELOPED
Participants will demonstrate knowledge and skills described by the National Standards in K–12 Personal Finance Education
which were created and are maintained by the Jump$tart Coalition® for Personal Financial Literacy. Broadly, students will be
assessed on their knowledge of areas such as:
n Spending and Saving
nInvesting
n Credit and Debt
n Risk and Insurance
n Employment and Income
n Financial Decision Making
Complete lists of performance indicators are available at www.deca.org. Participants in these competitive events are not informed in advance of the performance indicators to be evaluated.
Participants will also develop many 21st century skills, in the following categories, desired by today’s employers:
n
n
n
Communication and Collaboration
Critical Thinking and Problem Solving n Information Literacy
n Leadership and Responsibility
n Productivity and Accountability
n
Creativity and Innovation
Flexibility and Adaptability
n Initiative and Self-direction
n Media Literacy
n Social and Cross-cultural Skills
A crosswalk is available at www.deca.org that shows which 21st century skills are developed by participating in each competitive
event.
Many Common Core Standards for Mathematics and English Language Arts & Literacy are supported by participation in DECA’s
competitive events. Crosswalks are available at www.deca.org that show which common core standards are supported by participating in each competitive event.
DEFINITIONS
Many organizations have defined “personal finance” and “financial literacy.” The following, a distillation of the views of several
sources, are the definitions underlying the National Standards:
n Personal finance describes the principles and methods that individuals use to acquire and manage income and assets.
n Financial literacy is the ability to use knowledge and skills to manage one’s financial resources effectively for lifetime
financial security.
1 PARTICIPANT
FINANCIAL LITERACY
1 ROLE-PLAY
PREP TIME
INTERVIEW TIME
EVENT OVERVIEW
n
70
The Personal Financial Literacy Event consists of two major parts: a financial literacy exam and a role-play scenario
with a business executive. A second role-play scenario will be given to finalists. The financial literacy exam items and the
content interview situations are selected from a list of performance indicators identified in the National Standards in K–12
PFL–2016
Personal Finance Education which were created and are maintained by the Jump$tart Coalition® for Personal Financial
Literacy.
n
n
n
n
n
n
n
n
n
PERSONAL FINANCIAL
LITERACY EVENT
n
The participant will be given a 100-question, multiple-choice, financial literacy exam.
The participant will be given a written assignment to review. In the role-play scenario the student is asked to explain or
demonstrate mastery of a selected group of performance indicators in an interview with an industry representative.
In the role-play portion of the event, participants must accomplish a task by translating what they have learned into effective, efficient and spontaneous action.
A list of three performance indicators specific to the assignment is included in the participant’s instructions. These are
distinct tasks the participant must accomplish during the interview. The judge will evaluate the participant’s performance
on these tasks and on follow-up questions.
Participants will have 10 minutes to review the assignment and to develop a professional approach to the role-play scenario. Participants may use notes made during the preparation time during the role-play.
Up to 10 minutes are then allowed for the participant to interact with a judge and explain the designated concepts. The
judge is a qualified business executive. Following the role-play, the judge evaluates the participant’s responses and records the results on an evaluation form developed especially for each role-play scenario.
Participants may not bring printed reference materials, visual aids, etc., to the competitive event. Participants may use
a four-function calculator during the exam and preparation period. Scientific/graphing calculators, cell phones/smartphones, iPods/MP3 players, iPads/tablets may not be used.
Materials appropriate for the situation may be handed to or left with the judge. Materials handed to the judge must be
created using materials provided during the designated preparation period.
If any of these rules are violated, the adult assistant must be notified by the judge.
The maximum score for the evaluation is 100 points. The presentation will be weighed at twice (2 times) the value of the
exam score. The exam score carries forward into the final round of competition.
PRESENTATION JUDGING
Participants will be evaluated according to the Evaluation Form associated with the content interview.
The participant will have a 10-minute preparation period and may make notes to use during the role-play.
After introductions, the judge will begin the 10-minute role-play. Following the participant’s explanation of the designated
concepts, the judge will ask the questions related to the scenario that are provided in the event. These questions will cause the
student to think and respond beyond the performance indicators provided.
Close the role-play by thanking the participant for his/her work. Then complete the Evaluation Form, making sure to record a
score for all categories. The maximum score for the evaluation is 100 points.
71
WRITTEN ENTRY CHECKLIST, 2016
Event:___________________________ Participant:_______________________
Participant:_______________________
Participant:_______________________
I.D. Number:______________________
Please refer to Format Guidelines for the Written Entry for a more detailed explanation of these items.
Penalty
PointsPage
CheckedAssessed No.
1.
The Written Event Statement of Assurances and Academic Integrity must be
signed and submitted with the entry.
2.
________15
________
Entries submitted in an official DECA written event folio.
Folios are available from DECA Images (FOLIO). No markings,
tape or other material should be attached to the folio. One
photocopy or the original typed document must be submitted.
Participants may keep a copy for use in the presentation.
________5
________
3.
Sheet protectors may not be used.
________5
________
4.
Limited to the number of pages specified in the guidelines
(plus the title page and the table of contents).
5.
________
5 (per page)
________
All pages are numbered in sequence starting with the
executive summary and ending with the final page of the
appendix. Do not use separate sheets between sections or
as title pages for sections.
6.
________5
________
Major content must be at least double-spaced (not
space-and-a-half). Title page, table of contents, executive
summary, bibliography, appendix, footnotes, long quotes (more
than three typed lines), material in tables, figures, exhibits, lists,
headings, sample letters, forms, etc., may be single-spaced.
7.
Entry must be typed/word processed. Handwritten corrections
will be penalized. Charts and graphs may be handwritten.
8.
________ 5_______
Paper is 81/2 inches x 11 inches. No fold-outs,
attachments or tabs used.
9.
________5
________
________5
________
The written entry follows the format guidelines. Additional
subsections are permitted in the body of the written entry.
Total
________5
________
Penalty Points Assessed
A check indicates that the item has been examined.
A circled number indicates that an infraction has been noted.
A page number indicates the location of the infraction.
72
______
WRITTEN EVENT STATEMENT OF ASSURANCES
AND ACADEMIC INTEGRITY, 2016
Research and report writing are important elements of modern business activities. Great care must be taken to assure that the highest ethical standards are maintained by those engaging in research and report writing. To reinforce the importance of these standards, all written entries in DECA’s Competitive Events Program must submit this statement as part of the entry. The statement must
be signed by the DECA member(s) and the chapter advisor.
I understand the following requirements are set forth by DECA Inc. for all Competitive Event entries containing a written component.
These requirements are additional to the general rules and regulations published by DECA Inc. By signing this statement, I certify that
all are true and accurate as they relate to this entry.
1. The contents of this entry are the results of my work or, in the case of a team project, the work of current members of this DECA
chapter.
2. No part of this entry has previously been entered in competition.
3. This entry has not been submitted in another DECA competitive event.
4. Credit for all secondary research has been given to the original author through the project’s bibliography, footnotes or endnotes.
5.All activities or original research procedures described in this entry are accurate depictions of my efforts or, in the case of team
projects, the efforts of my team.
6.All activities or original research described in this entry took place between the 2015 Chartered Association Career Development
Conference and the 2016 Chartered Association Career Development Conference.
7. I understand that DECA has the right to publish all or part of this entry. Should DECA elect to publish the entire entry, I will receive
an honorarium from DECA. Chapters or individuals with extenuating circumstances may appeal the right to publish the entry to
the executive committee of the board of directors prior to submission of the project for competition.
This statement of assurances must be signed by all participants and the chapter advisor, and submitted with the entry, or the entry
will be given 15 penalty points.
_________________________________________________ __________________________________________________
Participant’s Signature
Participant’s Signature
_________________________________________________ Participant’s Signature
___________________________________________________________________________________________________________________________
Print/Type Participant Name(s)
___________________________________________________________________________________________________________
Competitive Event Name
School
Chartered Association (State/Province)
To the best of my knowledge, I verify that the above statements are true and that the student’s (students’) work does not constitute
plagiarism.
_________________________________________________ Chapter Advisor’s Name
_________________________________________________
Chapter Advisor’s Signature
_________________________________________________
Chapter Advisor’s Email
Hole punch and place in front of the written entry. Do not count as a page.
PROJECT ORIGINALITY
In many written events, chapters have settled on a strategy that uses the same well-developed projects year after year. Succeeding
chapter teams often take the previous year’s successful project and seek to improve it. If that strategy works in achieving a chapter’s
goals and the experience teaches the principles of DECA, the strategy serves the chapter, the community and DECA well.
Chapters submitting entries for chapter team events, however, should be challenged to do more than update the previous year’s
written project. Project committees should avoid even reviewing the previous year’s entry. Judges (whose assignment is to evaluate
a project according to established guidelines) will be impressed by the originality of a chapter’s project.
Plagiarism of projects judged previously will automatically disqualify a chapter from competition and eligibility for awards.
73
BUSINESS OPERATIONS
RESEARCH EVENTS 2016
Business Services Operations Research Event
Buying and Merchandising Operations Research Event
Finance Operations Research Event
Hospitality and Tourism Operations Research Event
Sports and Entertainment Marketing Operations Research Event
The Business Operations Research Events provide opportunities for participants to demonstrate knowledge and skills needed
by management personnel.
The guidelines for each of the Business Operations Research Events are consolidated to facilitate coordination of participant
activities in each of the career categories. This means the guidelines will be exactly the same for each career category. However,
each career category will be treated separately as a competitive event.
DEFINITIONS
The following definitions are used to determine the activities or careers that are included in each of the Business Operations
Research Events. These career categories are connected to career clusters.
Business Services includes human resources, information technology and personal and contracted services
businesses.
Buying and Merchandising includes retail and wholesale businesses that provide consumer goods.
Finance includes banks, credit unions, accounting, investments and other financial businesses.
Hospitality and Tourism includes hotels, restaurants and tourism-related businesses.
Sports and Entertainment Marketing includes businesses that conduct sporting and/or entertainment events.
1 TO 3 PARTICIPANTS
PAGES ALLOWED
PRESENTATION TIME
EVENT OVERVIEW
The Business Operations Research Events consist of two major parts: the written document and the oral presentation by
the participants. The written document will account for 60 points and the oral presentation will account for the remaining
40 of the total 100 points.
n Each Business Operations Research entry will be composed of one to three members of the DECA chapter. All participants
must present the project to the judges.
n The body of the written entry must be limited to 30 numbered pages, including the appendix (if an appendix is attached),
but excluding the title page and the table of contents.
nThe Written Event Statement of Assurances and Academic Integrity must be signed and submitted with the entry. Do
not include it in the page numbering.
n The participants may bring all visual aids to the event briefing. Only approved visual aids may be used during the presentation.
n The oral presentation may be a maximum 15 minutes in length, including time for the judge’s questions.
n For the presentation, the participants are to assume the role of hired consultants. The judge will assume the role of
the owner/manager of the business/organization and will evaluate the presentation, focusing on the effectiveness of
public speaking and presentation skills and how well the participants respond to questions that the judge may ask
during the presentation.
n
74
BOR/BMOR/FOR/HTOR/SEOR–2016
KNOWLEDGE AND SKILLS DEVELOPED
Participants will demonstrate knowledge and skills needed to address the components of the project as described in the content outline and evaluation forms.
Participants will also develop many 21st century skills, in the following categories, desired by today’s employers:
n
n
n
Communication and Collaboration Critical Thinking and Problem Solving
n Information Literacy
n Leadership and Responsibility
n Productivity and Accountability
n
Creativity and Innovation
Flexibility and Adaptability
n Initiative and Self-direction
n Media Literacy
n Social and Cross-cultural Skills
A crosswalk is available at www.deca.org that shows which 21st century skills are developed by participating in each competitive
event.
Many Common Core Standards for Mathematics and English Language Arts & Literacy are supported by participation in DECA’s
competitive events. Crosswalks are available at www.deca.org that show which common core standards are supported by participating in each competitive event.
BUSINESS OPERATIONS
RESEARCH EVENTS
2016 TOPIC
The 2016 topic for each career category is the development or enhancement of an employee engagement strategy. Participants
will collaborate with a local business or organization to analyze current employee engagement and then present a plan to improve employee engagement within the business or organization.
RATIONALE
Gallup’s 2013 report (www.gallup.com/services/178514/state-american-workplace.aspx) on employee engagement implies that
disengaged workers are holding back the overall economy. Gallup reports that seven out of 10 workers in are either actively
disengaged or not engaged in their work.
OBJECTIVES
The business operations research events involve the preparation of a detailed plan based on the results of the research study.
The participants must
n select an actual local business operation
n design a research study
n conduct a research study
n analyze the results of the research study
n prepare a detailed plan to improve employee engagement
n prepare a proposed budget
n present in a role-play situation
- the design of the research study
- the findings and conclusions of the research study
- strategies to improve employee engagement
- a proposed budget to enact the suggested strategies
FORMAT GUIDELINES FOR THE WRITTEN ENTRY
Your written entry must follow these specifications. Refer also to the Written Entry Checklist and the Written Entry Evaluation
Form. A Written Event Statement of Assurances and Academic Integrity must be signed and submitted with the entry. Do not
include it in the page numbering.
Title page. The first page of the written entry is the title page. It must include in any order, but is not limited to, the following:
NAME OF THE EVENT (one of the following):
• BUSINESS SERVICES OPERATIONS RESEARCH EVENT
• BUYING AND MERCHANDISING OPERATIONS RESEARCH EVENT
• FINANCE OPERATIONS RESEARCH EVENT
(Continued on next page)
75
BOR/BMOR/FOR/HTOR/SEOR–2016
• HOSPITALITY AND TOURISM OPERATIONS RESEARCH EVENT
• SPORTS AND ENTERTAINMENT MARKETING OPERATIONS RESEARCH EVENT
Name of DECA chapter
Name of high school
School address
City, State/Province, ZIP/Postal Code
Names of participants
Date
Title page will not be numbered.
Table of contents. The table of contents should follow the title page. The table of contents may be single-spaced and may be
one or more pages long. The table of contents page(s) will not be numbered.
Body of the written entry. The body of the written entry begins with Section I, Executive Summary, and continues in the sequence outlined here. The first page of the body is numbered 1 and all following pages are numbered in sequence. Page numbers continue through the bibliography (required) and the appendix (optional).
Follow this outline when you write your entry. Points for each section are included on the Written Entry Evaluation Form. Each
section must be titled, including the bibliography and the appendix.
I. EXECUTIVE SUMMARY
One- to three-page description of the project
II.INTRODUCTION
A. Description of the business or organization
B. Description of the community (economic, geographic, demographic and socioeconomic factors)
C. Overview of the business or organization’s current culture and employee engagement strategies
III. RESEARCH METHODS USED IN THE STUDY
A. Description and rationale of research methodologies selected to conduct the research study
B. Process used to conduct the selected research methods
IV. FINDINGS AND CONCLUSIONS OF THE STUDY
A. Findings of the research study
B. Conclusions based on the findings
V. PROPOSED STRATEGIC PLAN
A. Objectives and rationale of the proposed plan
B. Proposed activities and timelines
C. Proposed metrics or key performance indicators to measure plan effectiveness
VI. PROPOSED BUDGET
Costs associated with proposed strategies
VII.BIBLIOGRAPHY
VIII.APPENDIX
An appendix is optional. If additional material is appended, all pages must be numbered as noted previously. Include
in an appendix any exhibits appropriate to the written entry, but not important enough to include in the body. These
might include sample questionnaires used, letters sent and received, general background data, minutes of meetings,
etc.
CHECKLIST STANDARDS
In addition to following the outline provided, when preparing your written entry you must observe all of the following rules. The purpose of these rules is to make competition as fair as possible among the participant teams. Refer to the Written Entry Checklist on
page 72 for a complete list of standards.
PRESENTATION GUIDELINES
•
•
76
Prior to the presentation, the judge will evaluate the written portion of the entry. The major emphasis of the written entry
is on the content. Drawings, illustrations and graphic presentations (where allowed) will be judged for clarity, not artistic
value.
The participants have assumed the roles of hired consultants. The judge is to assume the role of the business’s/organization’s owner/manager.
BOR/BMOR/FOR/HTOR/SEOR–2016
•
•
•
•
•
•
BUSINESS OPERATIONS
RESEARCH EVENTS
•
The participants will present the plan to the judge in a 15-minute presentation worth 40 points. (See Presentation Judging.)
The presentation begins immediately after the introduction of the participants to the judge by the adult assistant. Each
participant must take part in the presentation.
Each participant may bring a copy of the written entry or note cards pertaining to the written entry and use as reference
during the presentation.
The participants may use the following items during the oral presentation:
– not more than three (3) standard-sized posters not to exceed 22 1/2 inches by 30 1/2 inches each. Participants may use
both sides of the posters, but all attachments must fit within the poster dimensions.
– one (1) standard-sized presentation display board not to exceed 36 1/2 inches by 48 1/2 inches.
– one (1) desktop flip chart presentation easel 12 inches by 10 inches (dimensions of the page).
– one (1) personal laptop computer.
– cell phones/smartphones, iPods/MP3 players, iPads/tablets or any type of a hand-held, information sharing device will
be allowed in written events if applicable to the presentation.
– sound, as long as the volume is kept at a conversational level.
Only visual aids that can be easily carried to the presentation by the actual participants will be permitted, and the participants themselves must set up the visuals. No set-up time will be allowed. Participants must furnish their own materials
and equipment. No electrical power or Internet connection will be supplied.
Materials appropriate to the situation may be handed to or left with judges in all competitive events. Items of monetary
value may be handed to but may not be left with judges. Items such as flyers, brochures, pamphlets and business cards
may be handed to or left with the judge. No food or drinks allowed.
If any of these rules are violated, the adult assistant must be notified by the judge.
PRESENTATION JUDGING
Participants will make a 15-minute presentation to you. Remember, you are taking on the role of the owner/manager of the business/organization. You may refer to the written entry, or to notes, during the presentation.
During the presentation (after introductions), the participants will explain the plan. Allow the participants to complete this portion without interruption, unless you are asked to respond. Each participant must take part in the presentation.
If time remains, you may ask questions that seem appropriate, based on your notes or on the written entry itself (to which you
may refer during the presentation).
At the conclusion of the presentation, thank the participant(s). Then complete the Presentation Evaluation Form, making sure
to record a score for all categories. Maximum score for the presentation is 40 points.
(Continued on next page)
77
BOR/BMOR/FOR/HTOR/SEOR–2016
BUSINESS SERVICES
OPERATIONS RESEARCH
BUYING AND MERCHANDISING
OPERATIONS RESEARCH
FINANCE OPERATIONS RESEARCH
HOSPITALITY AND TOURISM
OPERATIONS RESEARCH
SPORTS AND ENTERTAINMENT
MARKETING OPERATIONS RESEARCH
Participant:_____________________________________________
Participant:_____________________________________________
Participant:_____________________________________________
I.D. Number:____________________________________________
WRITTEN ENTRY EVALUATION FORM
Please refer to Format Guidelines for the Written Entry for a more detailed explanation of these items.
Little/No
Value
Below
Meets
Exceeds
Expectations Expectations Expectations
EXECUTIVE SUMMARY
1.
One- to three-page description of the project
0-1
2
3-4
5
INTRODUCTION
2.
Description of the business or organization
0
1
2
3
3.
Description of the community (economic, geographic,
demographic and socioeconomic factors)
0
1
2
3
4.
Overview of the business or organization’s current culture and
employee engagement strategies
0
1
2
3
RESEARCH METHODS USED IN THE STUDY
5.
Description and rationale of research methodologies selected to
conduct the research study
0-1
2-3
4-5
6
6.
Process used to conduct the selected research methods
0-1
2-3
4-5
6
FINDINGS AND CONCLUSIONS OF THE STUDY
7.
Findings of the research study
0-1
2
3
4
8.
Conclusions based on the findings
0-1
2
3
4
PROPOSED STRATEGIC PLAN
9.
Objectives and rationale of the proposed strategic plan
0-1
2-3
4-5
6
10.
Proposed activities and timelines
0-1
2-3
4-5
6
11.
Proposed metrics or key performance indicators to measure plan
effectiveness
0-1
2-3
4-5
6
0-1
2
3
4
0-1
2
3
4
PROPOSED BUDGET
12.
Costs associated with proposed strategies
APPEARANCE AND WORD USAGE
13.
Professional layout, neatness, proper grammar, spelling and word
usage
Written Entry Total Points (maximum 60 points):
Judge:
78
A
B
C
D
E
F
G
H
I
J
(circle one)
Judged
Score
BOR/BMOR/FOR/HTOR/SEOR–2016
BUSINESS SERVICES
OPERATIONS RESEARCH
BUYING AND MERCHANDISING
OPERATIONS RESEARCH
FINANCE OPERATIONS RESEARCH
HOSPITALITY AND TOURISM
OPERATIONS RESEARCH
SPORTS AND ENTERTAINMENT
MARKETING OPERATIONS RESEARCH
Participant:_____________________________________________
Participant:_____________________________________________
Participant:_____________________________________________
I.D. Number:____________________________________________
ORAL PRESENTATION EVALUATION FORM
Little/No
Value
Below
Meets
Exceeds
Expectations Expectations Expectations
Judged
Score
PRESENTATION
1.
Opening presentation; description of the plan; organization, clarity
and effectiveness of the presentation
0-1-2-3
4-5-6
7-8
9-10
BUSINESS OPERATIONS
RESEARCH EVENTS
TO WHAT EXTENT DID THE PARTICIPANTS:
2.
Describe methods used to the design research study?
0-1
2-3
4-5
6
3.
Interpret the research data into information for decision-making?
0-1
2-3
4-5
6
4.
Describe strategies and approaches for leading change?
0-1
2-3
4-5
6
5.
Describe the nature of budgets?
0-1
2-3
4-5
6
0-1
2-3
4-5
6
GENERAL
6.
Professional standards (appearance, poise, confidence),
presentation technique, effective use of visuals and participation
of all
Presentation Total Points (maximum 40 points):
RECAP:
WRITTEN ENTRY (60):
PRESENTATION (40):
SUBTOTAL (100):
LESS PENALTY POINTS:
TOTAL SCORE:
Judge: A
B
C
D
E
F
G
H
I
J
(circle one)
79
COMMUNITY SERVICE
PROJECT 2016
Sponsored by
MARKETING
The Community Service Project is a chapter project that provides an opportunity for chapter members to develop a better understanding of the role civic activities have in society, to make a contribution to a community service or charity, and to learn and
apply the principles of the numerous components of marketing management. The purpose of the Community Service Project is
to provide an opportunity for the chapter members to demonstrate the knowledge and skills necessary in planning, organizing,
implementing and evaluating a community service project.
The project may be conducted anytime between the close of the previous chartered association conference and the beginning
of the next chartered association conference. The project requires DECA chapter members to develop a manual on the procedures of planning, implementing, coordinating and evaluating the project.
OBJECTIVES
The Community Service Project provides an opportunity for chapter members to
n demonstrate their understanding of the role of community service within their community
n plan and conduct a project to benefit a community service or charity
n evaluate the project’s effectiveness in meeting the stated goals
Major emphasis should be placed on
n selecting the community service project
n implementing and coordinating the project
n evaluating the project
1 TO 3 PARTICIPANTS
PAGES ALLOWED
PRESENTATION TIME
EVENT OVERVIEW
The project consists of two major parts: the written document and the oral presentation by chapter representatives. The
written document will account for 60 points and the oral presentation will account for the remaining 40 of the total 100
points.
n This is a project for the entire DECA chapter. One to three chapter representatives may participate in the oral presentation. All chapter representatives must present the project to the judges.
n The body of the written entry must be limited to 30 numbered pages, including an appendix (if an appendix is attached),
but excluding the title page and the table of contents.
nThe Written Event Statement of Assurances and Academic Integrity must be signed and submitted with the entry. Do
not include it in the page numbering.
n The chapter representatives may bring all visual aids to the event briefing. Only approved visual aids may be used during
the presentation.
n The oral presentation may be a maximum 15 minutes in length, including time for the judge’s questions.
n The judge will evaluate the presentation, focusing on the effectiveness of public speaking and presentation skills and how
well the chapter representatives respond to questions that the judge may ask.
n
KNOWLEDGE AND SKILLS DEVELOPED
Chapter representatives will demonstrate knowledge and skills needed to address the components of the project as described
in the content outline and evaluation forms.
Participants will also develop many 21st century skills, in the following categories, desired by today’s employers:
80
CSP–2016
n
n
n
Communication and Collaboration Critical Thinking and Problem Solving
n Information Literacy
n Leadership and Responsibility
n Productivity and Accountability
n
Creativity and Innovation
Flexibility and Adaptability
n Initiative and Self-direction
n Media Literacy
n Social and Cross-cultural Skills
A crosswalk is available at www.deca.org that shows which 21st century skills are developed by participating in each competitive
event.
Many Common Core Standards for Mathematics and English Language Arts & Literacy are supported by participation in DECA’s
competitive events. Crosswalks are available at www.deca.org that show which common core standards are supported by participating in each competitive event.
FORMAT GUIDELINES FOR THE WRITTEN ENTRY
The written entry must follow these specifications. Refer also to the Written Entry Checklist and the Written Entry Evaluation
Form. A Written Event Statement of Assurances and Academic Integrity must be signed and submitted with the entry. Do not
include it in the page numbering.
CHAPTER TEAM
EVENTS
Title page. The first page of the written entry is the title page. It must include in any order, but is not limited to, the following:
COMMUNITY SERVICE PROJECT
Title of the project
Name of DECA chapter
Name of high school
School address
City, State/Province, ZIP/Postal Code
Names of chapter representatives
Date
Title page will not be numbered.
Table of contents. The table of contents should follow the title page. The table of contents may be single-spaced and may be
one or more pages long. The table of contents page(s) will not be numbered.
Body of the written entry. The body of the written entry begins with Section I, Executive Summary and continues in the sequence outlined here. The first page of the body is numbered 1 and all following pages are numbered in sequence. Page numbers continue through the bibliography (required) and the appendix (optional).
Follow this outline when you write your entry. Points for each section are included on the Written Entry Evaluation Form. Each
section must be titled, including the bibliography and the appendix.
I. EXECUTIVE SUMMARY
One- to three-page description of the project
II.INTRODUCTION
A. Historic background of the selected community service or charity
B. Description of the local DECA chapter, school and community
III. CONTRIBUTIONS TO A NEEDED COMMUNITY SERVICE OR CHARITY
A. Purpose of the project
B. Rationale for selecting the community service or charitable project
C. Description of the benefits of the project to the chapter and chapter members’ understanding of leadership development, social intelligence and community service
IV. ORGANIZATION AND IMPLEMENTATION
A. Organizational chart, member involvement and job description
B. Description of the project and documentation
C. Impact goal for the beneficiary
V. EVALUATION AND RECOMMENDATIONS
A. Evaluation of the project
B. Impact of the community service or charitable project
C. Recommendation(s) for future projects
VI.BIBLIOGRAPHY
(Continued on next page)
81
CSP–2016
VII.APPENDIX
An appendix is optional. Include in the appendix any exhibits appropriate to the written entry, but not important
enough to include in the body. These might include sample questionnaires used, letters sent and received, general
background data, etc.
CHECKLIST STANDARDS
In addition to following the outline provided, when preparing your written entry you must observe all of the following rules. The purpose of these rules is to make competition as fair as possible among the participant teams. Refer to the Written Entry Checklist on
page 72 for a complete list of standards.
PRESENTATION GUIDELINES
n
n
n
n
n
n
n
n
n
Prior to the presentation, the judge will evaluate the written portion of the entry. The major emphasis of the written entry
is on the content. Drawings, illustrations and graphic presentations (where allowed) will be judged for clarity, not artistic
value.
The chapter representatives will present the project to the judge in a 15-minute presentation worth 40 points. (See Presentation Judging.)
The presentation begins immediately after the introduction of the chapter representatives to the judge by the adult assistant. Each chapter representative must take part in the presentation.
Each chapter representative may bring a copy of the written entry or note cards pertaining to the written entry and use
as reference during the presentation.
If time remains, the judge may ask questions pertaining to the project.
The chapter representatives may use the following items during the oral presentation:
– not more than three (3) standard-sized posters not to exceed 22 1/2 inches by 30 1/2 inches each. Participants may use
both sides of the posters, but all attachments must fit within the poster dimensions.
– one (1) standard-sized presentation display board not to exceed 36 1/2 inches by 48 1/2 inches.
– one (1) desktop flip chart presentation easel 12 inches by 10 inches (dimensions of the page).
– one (1) personal laptop computer.
– cell phones/smartphones, iPods/MP3 players, iPads/tablets or any type of a hand-held, information sharing device will
be allowed in written events if applicable to the presentation.
– sound, as long as the volume is kept at a conversational level.
Only visual aids that can be easily carried to the presentation by the actual chapter representatives will be permitted, and
the chapter representatives themselves must set up the visuals. No set-up time will be allowed. Chapter representatives
must furnish their own materials and equipment. No electrical power or Internet connection will be supplied.
Materials appropriate to the situation may be handed to or left with judges in all competitive events. Items of monetary value
may be handed to but may not be left with judges. Items such as flyers, brochures, pamphlets and business cards may be
handed to or left with the judge. No food or drinks allowed.
If any of these rules are violated, the adult assistant must be notified by the judge.
PRESENTATION JUDGING
Chapter representatives will make a 15-minute presentation to you. You may refer to the written entry, or to your notes, during
the presentation.
At the beginning of the presentation (after introductions), the chapter representatives will describe the project. Allow the chapter representatives to complete this portion without interruption, unless you are asked to respond. Each chapter representative
must take part in the presentation.
If time remains, you may ask questions that seem appropriate, based on your notes or on the written entry itself (to which you
may refer during the presentation).
At the conclusion of the presentation, thank the chapter representatives. Then complete the Presentation Evaluation Form, making sure to record a score for all categories. Maximum score for the interview is 40 points.
82
CSP–2016
COMMUNITY SERVICE PROJECT, 2016
Participant:_____________________________________________
Participant:_____________________________________________
WRITTEN ENTRY EVALUATION FORM
Participant:_____________________________________________
I.D. Number:____________________________________________
Please refer to Format Guidelines for the Written Entry for a more detailed explanation of these items.
Little/No
Value
Below
Meets
Exceeds
Expectations Expectations Expectations
Judged
Score
EXECUTIVE SUMMARY
1.
One- to three-page description of the project
0-1
2
3
4
INTRODUCTION
2.
Historic background of the selected community service or charity
0-1
2
3
4
3.
Description of the local DECA chapter, school and community
0-1
2
3
4
CONTRIBUTIONS TO A NEEDED COMMUNITY SERVICE OR CHARITY
4.
Purpose of the project
0-1
2-3
4
5
5.
Rationale for selecting the community service or charitable
project
0-1
2-3
4
5
6.
Description of the benefits of the project to the chapter and
chapter members’ understanding of leadership development,
social intelligence and community service
0-1
2-3
4
5
ORGANIZATION AND IMPLEMENTATION
7.
Organizational chart, member involvement and job description
0-1
2-3
4
5
8.
Description of the project and documentation
0-1
2-3
4
5
9.
Impact goal for the beneficiary
0-1
2
3
4
EVALUATION AND RECOMMENDATIONS
10.
Evaluation of the project
0-1
2-3
4
5
11.
Impact of the community service or charitable project
0-1
2-3
4
5
12.
Recommendation(s) for future projects
0-1
2
3
4
0-1
2-3
4
5
APPEARANCE AND WORD USAGE
13.
Professional layout, neatness, proper grammar, spelling and word
usage
Written Entry Total Points (maximum 60 points):
Judge:
A
B
C
D
E
F
G
H
I
J
(circle one)
83
CSP–2016
COMMUNITY SERVICE PROJECT, 2016
Participant:_____________________________________________
ORAL PRESENTATION EVALUATION FORM
Participant:_____________________________________________
Participant:_____________________________________________
I.D. Number:____________________________________________
Little/No
Value
Below
Meets
Exceeds
Expectations Expectations Expectations
PRESENTATION
1.
Opening presentation: description of the project; organization,
clarity and effectiveness of the presentation
0-1
2-3-4
5-6
7-8
TO WHAT EXTENT DID THE CHAPTER REPRESENTATIVES UTILIZE PROJECT MANAGEMENT SKILLS TO:
2.
Initiate the project?
0-1
2-3
4
5
3.
Execute and control the project?
0-1
2-3
4
5
4.
Manage the project schedule?
0-1
2-3
4
5
5.
Manage the project team?
0-1
2-3
4
5
6.
Evaluate and close the project?
0-1
2-3
4
5
0-1
2-3
4-5
6-7
GENERAL
7.
Overall performance, organization of information and selection
and use of graphic aids
Presentation Total Points (maximum 40 points):
RECAP:
WRITTEN ENTRY (60):
PRESENTATION (40):
SUBTOTAL (100):
LESS PENALTY POINTS:
TOTAL SCORE:
Judge: A
84
B
C
D
E
F
G
H
I
J
(circle one)
Judged
Score
CREATIVE MARKETING
PROJECT 2016
The Creative Marketing Project is a chapter project that develops in chapter members an analytical and creative
approach to the marketing process, actively engages chapter members in the marketing activities of their community, and provides an opportunity for experienced executives to guide and assist in preparing emerging leaders and
entrepreneurs in marketing, finance, hospitality and management.
MARKETING
The Creative Marketing Project is designed to encourage DECA chapter members to recognize marketing as a force for the
economic and social good of the community. The project may begin at any time after the close of the previous chartered association conference and run to the beginning of the next chartered association conference.
The project should be a research study in the marketing field, planned, conducted and reported by a DECA chapter, the use of
which will measurably improve the marketing activities of an individual company, a group of companies (such as a shopping
mall), an organization, a club or the business community. All chapter members are encouraged to participate. Such a project
might concern itself with finding new markets for local products, promoting the community’s resources, increasing the trading
area of facilities, increasing sales, increasing employment, providing better shopping facilities, solving problems or challenges
affecting the marketing process, etc.
1 TO 3 PARTICIPANTS
PAGES ALLOWED
PRESENTATION TIME
EVENT OVERVIEW
The project consists of two major parts: the written document and the oral presentation by chapter representatives. The
written document will account for 60 points and the oral presentation will account for the remaining 40 of the total 100
points.
n This is a project for the entire DECA chapter. One to three chapter representatives may participate in the oral presentation. All chapter representatives must present the project to the judges.
n The body of the written entry must be limited to 30 numbered pages, including the appendix (if an appendix is attached),
but excluding the title page and the table of contents.
nThe Written Event Statement of Assurances and Academic Integrity must be signed and submitted with the entry. Do
not include it in the page numbering.
n The chapter representatives may bring all visual aids to the event briefing. Only approved visual aids may be used during
the presentation.
n The oral presentation may be a maximum 15 minutes in length, including time for the judge’s questions.
n The judge will evaluate the presentation, focusing on the effectiveness of public speaking and presentation skills and how
well the chapter representatives respond to questions that the judge may ask during the presentation.
n
CHAPTER TEAM
EVENTS
KNOWLEDGE AND SKILLS DEVELOPED
Chapter representatives will demonstrate knowledge and skills needed to address the components of the project as described
in the content outline and evaluation forms.
Participants will also develop many 21st century skills, in the following categories, desired by today’s employers:
n Communication and Collaboration n Creativity and Innovation
n Critical Thinking and Problem Solving
n Flexibility and Adaptability
n Information Literacy
n Initiative and Self-direction
n Leadership and Responsibility
n Media Literacy
n Productivity and Accountability
n Social and Cross-cultural Skills
A crosswalk is available at www.deca.org that shows which 21st century skills are developed by participating in each competitive
event.
Many Common Core Standards for Mathematics and English Language Arts & Literacy are supported by participation in DECA’s
competitive events. Crosswalks are available at www.deca.org that show which common core standards are supported by participating in each competitive event.
(Continued on next page)
85
CMP–2016
FORMAT GUIDELINES FOR THE WRITTEN ENTRY
The written entry must follow these specifications. Refer also to the Written Entry Checklist and the Written Entry Evaluation
Form. A Written Event Statement of Assurances and Academic Integrity must be signed and submitted with the entry. Do not
include it in the page numbering.
Title page. The first page of the written entry is the title page. It must include in any order, but is not limited to, the following:
CREATIVE MARKETING PROJECT
Title of the project (for example, “Improving Access to the Smithville Mall”)
Name of DECA chapter
Name of high school
School address
City, State/Province, ZIP/Postal Code
Names of chapter representatives
Date
The title page will not be numbered.
Table of contents. The table of contents should follow the title page. The table of contents may be single-spaced and may be
one or more pages long. The table of contents page(s) will not be numbered.
Body of the written entry. The body of the written entry begins with Section I, Executive Summary, and continues in the sequence outlined here. The first page of the body is numbered 1 and all following pages are numbered in sequence. Page numbers continue through the bibliography (required) and the appendix (optional).
Follow this outline when you write your entry. Points for each section are included on the Written Entry Evaluation Form. Each
section must be titled, including the bibliography and the appendix.
I. EXECUTIVE SUMMARY
One- to three-page description of the project
II.INTRODUCTION
A. Statement of problem
B. Significance of the problem studied
C. Background information: description of the business, community situation or whatever is necessary to understand the value of the project
III. PROCEDURES AND RESEARCH METHODS USED
A. Description of secondary (library) research conducted: books, articles and other sources on market research, local descriptive data, etc.
B. Description of primary research conducted
C. Description of involvement of chapter members and businesspeople in the project
IV. FINDINGS AND CONCLUSIONS
A. Presentation of findings, data to support findings
B. Presentation of conclusions, rationale to support conclusions
V.RECOMMENDATIONS
A. Recommendations resulting from the study
B. Projected outcomes from implementing the recommendations
C. Plan for implementing the recommendations
D. Evidence that the project has been presented to the appropriate business and/or government officials who would benefit from the study
VI.BIBLIOGRAPHY
VII.APPENDIX
An appendix is optional. Include in the appendix any exhibits appropriate to the written entry but not important enough
to include in the body. These might include sample questionnaires used, letters sent and received, general background
data, minutes of meetings, etc.
CHECKLIST STANDARDS
In addition to following the outline provided, when preparing your written entry you must observe all of the following rules.
The purpose of these rules is to make competition as fair as possible among the participant teams. Refer to the Written Entry
Checklist on page 72 for a complete list of standards.
86
CMP–2016
PRESENTATION GUIDELINES
n
n
n
n
n
n
Prior to the presentation, the judge will evaluate the written portion of the entry. The major emphasis of the written entry
is on the content. Drawings, illustrations and graphic presentations (where allowed) will be judged for clarity, not artistic
value.
The chapter representatives will present the project to the judge in a 15-minute presentation worth 40 points. (See Presentation Judging.)
The presentation begins immediately after the introduction of the chapter representatives to the judge by the adult assistant. Each chapter representative must take part in the presentation.
Each chapter representative may bring a copy of the written entry or note cards pertaining to the written entry and use
as reference during the presentation.
If time remains, the judge may ask questions pertaining to the project.
The chapter representatives may use the following items during the oral presentation:
– not more than three (3) standard-sized posters not to exceed 22 1/2 inches by 30 1/2 inches each. Participants may use
both sides of the posters, but all attachments must fit within the poster dimensions.
– one (1) standard-sized presentation display board not to exceed 36 1/2 inches by 48 1/2 inches.
– one (1) desktop flip chart presentation easel 12 inches by 10 inches (dimensions of the page).
– one (1) personal laptop computer.
– cell phones/smartphones, iPods/MP3 players, iPads/tablets or any type of a hand-held, information sharing device will
be allowed in written events if applicable to the presentation.
– sound, as long as the volume is kept at a conversational level.
n
CHAPTER TEAM
EVENTS
Only visual aids that can be easily carried to the presentation by the actual chapter representatives will be permitted, and
the chapter representatives themselves must set up the visuals. No set-up time will be allowed. Chapter representatives
must furnish their own materials and equipment. No electrical power or Internet connection will be supplied.
n Materials appropriate to the situation may be handed to or left with judges in all competitive events. Items of monetary
value may be handed to but may not be left with judges. Items such as flyers, brochures, pamphlets and business cards
may be handed to or left with the judge. No food or drinks allowed.
n If any of these rules are violated, the adult assistant must be notified by the judge.
PRESENTATION JUDGING
Chapter representatives will make a 15-minute presentation to you. Remember, you are role-playing the manager who gave
the chapter representatives the task of preparing this proposal. You may refer to the written entry, or to your notes, during the
presentation.
At the beginning of the presentation (after introductions), the chapter representatives will describe the project. Allow the chapter representatives to complete this portion without interruption, unless you are asked to respond. Each chapter representative
must take part in the presentation.
If time remains, you may ask questions that seem appropriate, based on your notes or on the written entry itself (to which you
may refer during the presentation).
At the conclusion of the presentation, thank the chapter representatives. Then complete the Presentation Evaluation Form, making sure to record a score for all categories. Maximum score for the presentation is 40 points.
(Continued on next page)
87
CMP–2016
CREATIVE MARKETING PROJECT, 2016
Participant:_____________________________________________
WRITTEN ENTRY EVALUATION FORM
Participant:_____________________________________________
Participant:_____________________________________________
I.D. Number:____________________________________________
Please refer to Format Guidelines for the Written Entry for a more detailed explanation of these items.
Little/No
Value
Below
Meets
Exceeds
Expectations Expectations Expectations
EXECUTIVE SUMMARY
1.
One- to three-page description of the project
0-1
2
3
4
INTRODUCTION
2.
Problem is stated clearly
0-1
2
3
4
3.
Significance of the problem studied
0-1
2
3
4
4.
Appropriate background information is provided
0-1
2
3
4
PROCEDURES AND RESEARCH METHODS USED
5.
Description of secondary research conducted
0-1
2
3
4
6.
Description of primary research conducted
0-1
2
3
4
7.
Description of the involvement of chapter members and
businesspeople
0-1
2
3
4
FINDINGS AND CONCLUSIONS
8.
Presentation of findings
0-1
2-3
4
5-6
9.
Presentation of conclusions
0-1
2-3
4
5-6
RECOMMENDATIONS
10.
Recommendations resulting from the study
0-1
2
3
4
11.
Projected outcomes from the implementation
0-1
2
3
4
12.
Plan for implementing the recommendations
0-1
2
3
4
13.
Project presented to the appropriate officials
0-1
2
3
4
0-1
2
3
4
APPEARANCE AND WORD USAGE
14.
Professional layout, neatness, proper grammar, spelling and word
usage
Written Entry Total Points (maximum 60 points):
Judge:
88
A
B
C
D
E
F
G
H
I
J
(circle one)
Judged
Score
CMP–2016
CREATIVE MARKETING PROJECT, 2016
Participant:_____________________________________________
ORAL PRESENTATION EVALUATION FORM
Participant:_____________________________________________
Participant:_____________________________________________
I.D. Number:____________________________________________
Little/No
Value
Below
Meets
Exceeds
Expectations Expectations Expectations
Judged
Score
PRESENTATION
1.
Opening presentation: description of the project; organization,
clarity and effectiveness of the presentation
0-1
2-3-4
5-6
7-8
TO WHAT EXTENT DID THE CHAPTER REPRESENTATIVES UTILIZE PROJECT MANAGEMENT SKILLS TO:
2.
Initiate the project?
0-1
2-3
4
5
3.
Execute and control the project?
0-1
2-3
4
5
4.
Manage the project schedule?
0-1
2-3
4
5
5.
Manage the project team?
0-1
2-3
4
5
6.
Evaluate and close the project?
0-1
2-3
4
5
0-1
2-3
4-5
6-7
GENERAL
Overall performance, organization of information and selection
and use of graphic aids
CHAPTER TEAM
EVENTS
7.
LESS PENALTY POINTS:
TOTAL SCORE:
Judge:
A
B
C
D
E
F
G
H
I
J
(circle one)
89
ENTREPRENEURSHIP
PROMOTION PROJECT 2016
The purpose of the Entrepreneurship Promotion Project is to provide an opportunity for the chapter members to demonstrate the knowledge and skills needed in planning, organizing, implementing and evaluating
a campaign to educate chapter members and the general public or an organized group about the opportunities available for becoming an entrepreneur. Suggested targeted audiences are educational groups, business groups, etc.
ENTREPRENEURSHIP
The Entrepreneurship Promotion Project is a chapter project that develops the economic and marketing knowledge and skills
necessary to be successful in a global economy. After learning the economic principles associated with entrepreneurship, chapter members will utilize their marketing knowledge and skills to communicate the benefits of entrepreneurship to others. The
project may begin at any time after the close of the previous chartered association conference and run to the beginning of the
next chartered association conference.
The Entrepreneurship Promotion Project provides an opportunity for chapter members to
n
demonstrate their knowledge and understanding of entrepreneurship
engage in activity(ies) that clarify and enhance understanding of entrepreneurship
n plan and implement a presentation or activity(ies) to educate and promote entrepreneurship to organized groups and/
or the general public
n
1 TO 3 PARTICIPANTS
PAGES ALLOWED
PRESENTATION TIME
EVENT OVERVIEW
The project consists of two major parts: the written document and an oral presentation by chapter representatives. The
written document will account for 60 points and the oral presentation will account for the remaining 40 of the total 100
points.
n This is a project for the entire DECA chapter. One to three chapter representatives may participate in the oral presentation. All chapter representatives must present the project to the judges.
n The body of the written entry must be limited to 30 numbered pages, including the appendix (if an appendix is attached),
but excluding the title page and the table of contents.
nThe Written Event Statement of Assurances and Academic Integrity must be signed and submitted with the entry. Do
not include it in the page numbering.
n The chapter representatives may bring all visual aids to the event briefing. Only approved visual aids may be used during
the presentation.
n The oral presentation may be a maximum 15 minutes in length, including time for judge’s questions.
n The judge will evaluate the presentation, focusing on the effectiveness of public speaking and presentation skills and how
well the chapter representatives respond to questions that the judge may ask during the presentation.
n
KNOWLEDGE AND SKILLS DEVELOPED
Chapter representatives will demonstrate knowledge and skills needed to address the components of the project as described
in the content outline and evaluation forms.
Participants will also develop many 21st century skills, in the following categories, desired by today’s employers:
n
n
n
Communication and Collaboration Critical Thinking and Problem Solving
n Information Literacy
n Leadership and Responsibility
n Productivity and Accountability
n
Creativity and Innovation
Flexibility and Adaptability
n Initiative and Self-direction
n Media Literacy
n Social and Cross-cultural Skills
A crosswalk is available at www.deca.org that shows which 21st century skills are developed by participating in each competitive
event.
90
EPP–2016
Many Common Core Standards for Mathematics and English Language Arts & Literacy are supported by participation in DECA’s
competitive events. Crosswalks are available at www.deca.org that show which common core standards are supported by participating in each competitive event.
FORMAT GUIDELINES FOR THE WRITTEN ENTRY
The written entry must follow these specifications. Refer also to the Written Entry Checklist and the Written Entry Evaluation
Form. A Written Event Statement of Assurances and Academic Integrity must be signed and submitted with the entry. Do not
include it in the page numbering.
Title page. The first page of the written entry is the title page. It must include in any order, but is not limited to, the following:
ENTREPRENEURSHIP PROMOTION PROJECT
Title of the project
Name of DECA chapter
Name of high school
School address
City, State/Province, ZIP/Postal Code
Names of chapter representatives
Date
The title page will not be numbered.
Table of contents. The table of contents should follow the title page. The table of contents may be single-spaced and may be
one or more pages long. The table of contents page(s) will not be numbered.
Body of the written entry. The body of the written entry begins with Section I, Executive Summary and continues in the sequence outlined here. The first page of the body is numbered 1 and all following pages are numbered in sequence. Page numbers continue through the bibliography (required) and the appendix (optional).
CHAPTER TEAM
EVENTS
Follow this outline when you write your entry. Points for each section are included on the Written Entry Evaluation Form. Each
section must be titled, including the bibliography and the appendix.
I. EXECUTIVE SUMMARY
One- to three-page description of the project
II.INTRODUCTION
A. Description of the local DECA chapter
B. Description of the school and community
III. MANAGEMENT OF ACTIVITY(IES) TARGETED AT OUTSIDE AUDIENCE
A. Purpose of the activity(ies)
B. Planning and organization of activity(ies)
C. Implementation of activity(ies)
IV. EVALUATION AND RECOMMENDATIONS
A. Evaluation of campaign
B. Recommendations for additional new activity(ies) for future campaigns
V.BIBLIOGRAPHY
VI.APPENDIX
An appendix is optional. Include in the appendix any exhibits appropriate to the written entry, but not important
enough to include in the body. These might include sample questionnaires used, letters sent and received, general
background data, etc.
CHECKLIST STANDARDS
In addition to following the outline provided, when preparing your written entry you must observe all of the following rules. The purpose of these rules is to make competition as fair as possible among the participant teams. Refer to the Written Entry Checklist on
page 72 for a complete list of standards.
(Continued on next page)
91
EPP–2016
PRESENTATION GUIDELINES
n
n
n
n
n
n
Prior to the presentation, the judge will evaluate the written portion of the entry. The major emphasis of the written entry
is on the content. Drawings, illustrations and graphic presentations (where allowed) will be judged for clarity, not artistic
value.
The chapter representatives will present the project to the judge in a 15-minute presentation worth 40 points. (See Presentation Judging.)
The presentation begins immediately after the introduction of the chapter representatives to the judge by the adult assistant. Each chapter representative must take part in the presentation.
Each chapter representative may bring a copy of the written entry or note cards pertaining to the written entry and use
as reference during the presentation.
If time remains, the judge may ask questions pertaining to the project.
The chapter representatives may use the following items during the oral presentation:
– not more than three (3) standard-sized posters not to exceed 22 1/2 inches by 30 1/2 inches each. Participants may use
both sides of the posters, but all attachments must fit within the poster dimensions.
– one (1) standard-sized presentation display board not to exceed 36 1/2 inches by 48 1/2 inches.
– one (1) desktop flip chart presentation easel 12 inches by 10 inches (dimensions of the page).
– one (1) personal laptop computer.
– cell phones/smartphones, iPods/MP3 players, iPads/tablets or any type of a hand-held, information sharing device will
be allowed in written events if applicable to the presentation.
– sound, as long as the volume is kept at a conversational level.
n
Only visual aids that can be easily carried to the presentation by the actual chapter representatives will be permitted, and
the chapter representatives themselves must set up the visuals. No set-up time will be allowed. Chapter representatives
must furnish their own materials and equipment. No electrical power or Internet connection will be supplied.
n Materials appropriate to the situation may be handed to or left with judges in all competitive events. Items of monetary
value may be handed to but may not be left with judges. Items such as flyers, brochures, pamphlets and business cards
may be handed to or left with the judge. No food or drinks allowed.
n If any of these rules are violated, the adult assistant must be notified by the judge.
PRESENTATION JUDGING
Chapter representatives will make a 15-minute presentation to you. You may refer to the written entry, or to your notes, during
the presentation.
At the beginning of the presentation (after introductions), the chapter representatives will describe the campaign. Allow the
chapter representatives to complete this portion without interruption, unless you are asked to respond. Each chapter representative must take part in the presentation.
If time remains, you may ask questions that seem appropriate, based on your notes or on the written entry itself (to which you
may refer during the presentation).
At the conclusion of the presentation, thank the chapter representatives. Then complete the Presentation Evaluation Form, making sure to record a score for all categories. Maximum score for the presentation is 40 points.
92
EPP–2016
ENTREPRENEURSHIP PROMOTION
PROJECT, 2016
Participant:_____________________________________________
Participant:_____________________________________________
WRITTEN ENTRY EVALUATION FORM
Participant:_____________________________________________
I.D. Number:____________________________________________
Please refer to Format Guidelines for the Written Entry for a more detailed explanation of these items.
Little/No
Value
Below
Meets
Exceeds
Expectations Expectations Expectations
Judged
Score
EXECUTIVE SUMMARY
1.
One- to three-page description of the project
0-1
2-3
4-5
6-7
0-1
2-3
4-5
6-7
INTRODUCTION
2.
Description of the local DECA chapter and the school and
community
MANAGEMENT OF ACTIVITY(IES) TARGETED AT OUTSIDE AUDIENCE
3.
Purpose of activity(ies)
0-1-2
3-4-5
6
7-8
4.
Planning and organization of activity(ies)
0-1-2
3-4-5
6
7-8
5.
Implementation of activity(ies)
0-1-2
3-4-5
6
7-8
EVALUATION AND RECOMMENDATIONS
6.
Evaluation of campaign targeted at the
outside audience
0-1-2
3-4-5
6
7-8
7.
Recommendations for additional new activity(ies) for future
campaigns
0-1-2
3-4-5
6
7-8
0-1
2-3
4-5
6
APPEARANCE AND WORD USAGE
8.
Professional layout, neatness, proper grammar, spelling and word
usage
Written Entry Total Points (maximum 60 points):
Judge:
A
B
C
D
E
F
G
H
I
J
(circle one)
93
EPP–2016
ENTREPRENEURSHIP PROMOTION
PROJECT, 2016
Participant:_____________________________________________
Participant:_____________________________________________
ORAL PRESENTATION EVALUATION FORM
Participant:_____________________________________________
I.D. Number:____________________________________________
Little/No
Value
Below
Meets
Exceeds
Expectations Expectations Expectations
PRESENTATION
1.
Opening presentation: description of the project; organization,
clarity and effectiveness of the presentation
0-1
2-3-4
5-6
7-8
TO WHAT EXTENT DID THE CHAPTER REPRESENTATIVES UTILIZE PROJECT MANAGEMENT SKILLS TO:
2.
Initiate the project?
0-1
2-3
4
5
3.
Execute and control the project?
0-1
2-3
4
5
4.
Manage the project schedule?
0-1
2-3
4
5
5.
Manage the project team?
0-1
2-3
4
5
6.
Evaluate and close the project?
0-1
2-3
4
5
0-1
2-3
4-5
6-7
GENERAL
7.
Overall performance, organization of information and selection
and use of graphic aids
RECAP:
WRITTEN ENTRY (60):
PRESENTATION (40):
SUBTOTAL (100):
LESS PENALTY POINTS:
TOTAL SCORE:
Judge: A
94
B
C
D
E
F
G
H
I
J (circle one)
Judged
Score
FINANCIAL LITERACY
PROMOTION PROJECT 2016
The purpose of the Financial Literacy Promotion Project is to provide an opportunity for the chapter members to
demonstrate the knowledge and skills needed in planning, organizing, implementing and evaluating a campaign to
educate chapter members and the general public or an organized group about the importance of financial literacy.
To be financially literate, one must be able to confidently read, analyze, and manage their personal finances to lead
more secure and satisfying lives.
FINANCE
The most basic areas include banking (managing checking and savings accounts), budgeting, and setting and implementing
financial goals (short term to retirement). To set and obtain financial goals, one must have a working knowledge of investment
instruments, borrowing, and insurance. Further, financial literacy includes an understanding of employment benefits, taxes, and
other payroll deduction options. Maintaining good credit can save an individual a significant sum of money in interest savings,
insurance premiums, and may even affect one’s ability to secure employment.
The Financial Literacy Promotion Project is a chapter project that develops the economic and marketing knowledge and skills
necessary to be successful in a global economy. After learning the economic principles associated with financial literacy, chapter
members will utilize their marketing knowledge and skills to communicate the benefits of financial literacy to others. The project
may begin at any time after the close of the previous chartered association conference and run to the beginning of the next
chartered association conference.
The Financial Literacy Promotion Project provides an opportunity for chapter members to
n demonstrate their knowledge and understanding of financial literacy
n engage in activity(ies) that clarify and enhance understanding of financial literacy
n plan and implement a presentation or activity(ies) to educate and promote financial literacy to organized groups and/or
the general public
PAGES ALLOWED
CHAPTER TEAM
EVENTS
1 TO 3 PARTICIPANTS
PRESENTATION TIME
EVENT OVERVIEW
The project consists of two major parts: the written document and an oral presentation by chapter representatives. The
written document will account for 60 points and the oral presentation will account for the remaining 40 of the total 100
points.
n This is a project for the entire DECA chapter. One to three chapter representatives may participate in the oral presentation. All chapter representatives must present the project to the judges.
n The body of the written entry must be limited to 30 numbered pages, including the appendix (if an appendix is attached),
but excluding the title page and the table of contents.
nThe Written Event Statement of Assurances and Academic Integrity must be signed and submitted with the entry. Do
not include it in the page numbering.
n The chapter representatives may bring all visual aids to the event briefing. Only approved visual aids may be used during
the presentation.
n The oral presentation may be a maximum 15 minutes in length, including time for judge’s questions..
n The judge will evaluate the presentation, focusing on the effectiveness of public speaking and presentation skills and how
well the chapter representatives respond to questions that the judge may ask during the presentation.
n
KNOWLEDGE AND SKILLS DEVELOPED
Chapter representatives will demonstrate knowledge and skills needed to address the components of the project as described
in the content outline and evaluation forms.
Participants will also develop many 21st century skills desired by today’s employers. 21st century skills are grouped into broad
categories including:
n
n
n
Communication and Collaboration Critical Thinking and Problem Solving
n Information Literacy
n
Creativity and Innovation
Flexibility and Adaptability
n Initiative and Self-direction
(Continued on next page)
95
FLPP–2016
n
n
Leadership and Responsibility
Productivity and Accountability
n
n
Media Literacy
Social and Cross-cultural Skills
A crosswalk is available at www.deca.org that shows which 21st century skills are developed by participating in each competitive
event.
Many Common Core Standards for Mathematics and English Language Arts & Literacy are supported by participation in DECA’s
competitive events. Crosswalks are available at www.deca.org that show which common core standards are supported by participating in each competitive event.
FORMAT GUIDELINES FOR THE WRITTEN ENTRY
The written entry must follow these specifications. Refer also to the Written Entry Checklist and the Written Entry Evaluation
Form. A Written Event Statement of Assurances and Academic Integrity must be signed and submitted with the entry. Do not
include it in the page numbering.
Title page. The first page of the written entry is the title page. It must include in any order, but is not limited to, the following:
FINANCIAL LITERACY PROMOTION PROJECT
Title of the Project
Name of DECA chapter
Name of high school
School address
City, State/Province, ZIP/Postal Code
Names of chapter representatives
Date
The title page will not be numbered.
Table of contents. The table of contents should follow the title page. The table of contents may be single-spaced and may be
one or more pages long. The table of contents page(s) will not be numbered.
Body of the written entry. The body of the written entry begins with Section I, Executive Summary and continues in the sequence outlined here. The first page of the body is numbered 1 and all following pages are numbered in sequence. Page numbers continue through the bibliography (required) and the appendix (optional).
Follow this outline when you write your entry. Points for each section are included on the Written Entry Evaluation Form. Each
section must be titled, including the bibliography and the appendix.
I. EXECUTIVE SUMMARY
One- to three-page description of the project
II.INTRODUCTION
A. Description of the local DECA chapter
B. Description of the school and community
III. MANAGEMENT OF ACTIVITY(IES) TARGETED AT OUTSIDE AUDIENCE
A. Purpose of the activity(ies)
B. Planning and organization of activity(ies)
C. Implementation of activity(ies)
IV. EVALUATION AND RECOMMENDATIONS
A. Evaluation of campaign
B. Recommendations for additional new activity(ies) for future campaigns
V.BIBLIOGRAPHY
VI.APPENDIX
An appendix is optional. Include in the appendix any exhibits appropriate to the written entry, but not important
enough to include in the body. These might include sample questionnaires used, letters sent and received, general
background data, etc.
CHECKLIST STANDARDS
In addition to following the outline provided, when preparing your written entry you must observe all of the following rules. The purpose of these rules is to make competition as fair as possible among the participant teams. Refer to the Written Entry Checklist on
page 72 for a complete list of standards.
96
FLPP–2016
PRESENTATION GUIDELINES
n
n
n
n
n
n
Prior to the presentation, the judge will evaluate the written portion of the entry. The major emphasis of the written entry
is on the content. Drawings, illustrations and graphic presentations (where allowed) will be judged for clarity, not artistic
value.
The chapter representatives will present the project to the judge in a 15-minute presentation worth 40 points. (See Presentation Judging.)
The presentation begins immediately after the introduction of the chapter representatives to the judge by the adult assistant. Each chapter representative must take part in the presentation.
Each chapter representative may bring a copy of the written entry or note cards pertaining to the written entry and use
as reference during the presentation.
If time remains, the judge may ask questions pertaining to the project.
The chapter representatives may use the following items during the oral presentation:
– not more than three (3) standard-sized posters not to exceed 22 1/2 inches by 30 1/2 inches each. Participants may use
both sides of the posters, but all attachments must fit within the poster dimensions.
– one (1) standard-sized presentation display board not to exceed 36 1/2 inches by 48 1/2 inches.
– one (1) desktop flip chart presentation easel 12 inches by 10 inches (dimensions of the page).
– one (1) personal laptop computer.
– cell phones/smartphones, iPods/MP3 players, iPads/tablets or any type of a hand-held, information sharing device will
be allowed in written events if applicable to the presentation.
– sound, as long as the volume is kept at a conversational level.
n
CHAPTER TEAM
EVENTS
Only visual aids that can be easily carried to the presentation by the actual chapter representatives will be permitted, and
the chapter representatives themselves must set up the visuals. No set-up time will be allowed. Chapter representatives
must furnish their own materials and equipment. No electrical power or Internet connection will be supplied.
n Materials appropriate to the situation may be handed to or left with judges in all competitive events. Items of monetary
value may be handed to but may not be left with judges. Items such as flyers, brochures, pamphlets and business cards
may be handed to or left with the judge. No food or drinks allowed.
n If any of these rules are violated, the adult assistant must be notified by the judge.
PRESENTATION JUDGING
Chapter representatives will make a 15-minute presentation to you. You may refer to the written entry, or to your notes, during
the presentation.
At the beginning of the presentation (after introductions), the chapter representatives will describe the campaign. Allow the
chapter representatives to complete this portion without interruption, unless you are asked to respond. Each chapter representative must take part in the presentation.
If time remains, you may ask questions that seem appropriate, based on your notes or on the written entry itself (to which you
may refer during the presentation).
At the conclusion of the presentation, thank the chapter representatives. Then complete the Presentation Evaluation Form, making sure to record a score for all categories. Maximum score for the presentation is 40 points.
(Continued on next page)
97
FLPP–2016
FINANCIAL LITERACY
PROMOTION PROJECT, 2016
Participant:_____________________________________________
Participant:_____________________________________________
WRITTEN ENTRY EVALUATION FORM
Participant:_____________________________________________
I.D. Number:____________________________________________
Please refer to Format Guidelines for the Written Entry for a more detailed explanation of these items.
Little/No
Value
Below
Meets
Exceeds
Expectations Expectations Expectations
EXECUTIVE SUMMARY
1.
One- to three-page description of the project
0-1
2-3
4-5
6-7
0-1
2-3
4-5
6-7
INTRODUCTION
2.
Description of the local DECA chapter and the school and
community
MANAGEMENT OF ACTIVITY(IES) TARGETED AT OUTSIDE AUDIENCE
3.
Purpose of activity(ies)
0-1-2
3-4-5
6
7-8
4.
Planning and organization of activity(ies)
0-1-2
3-4-5
6
7-8
5.
Implementation of activity(ies)
0-1-2
3-4-5
6
7-8
EVALUATION AND RECOMMENDATIONS
6.
Evaluation of campaign activities targeted at the outside audience
0-1-2
3-4-5
6
7-8
7.
Recommendations for additional new activity(ies) for future
campaigns
0-1-2
3-4-5
6
7-8
0-1
2-3
4-5
6
APPEARANCE AND WORD USAGE
8.
Professional layout, neatness, proper grammar, spelling and word
usage
Written Entry Total Points (maximum 60 points):
Judge:
98
A
B
C
D
E
F
G
H
I
J
(circle one)
Judged
Score
FLPP–2016
FINANCIAL LITERACY
PROMOTION PROJECT, 2016
Participant:_____________________________________________
Participant:_____________________________________________
ORAL PRESENTATION EVALUATION FORM
Participant:_____________________________________________
I.D. Number:____________________________________________
Little/No
Value
Below
Meets
Exceeds
Expectations Expectations Expectations
Judged
Score
PRESENTATION
1.
Opening presentation: description of the project; organization,
clarity and effectiveness of the presentation
0-1
2-3-4
5-6
7-8
TO WHAT EXTENT DID THE CHAPTER REPRESENTATIVES UTILIZE PROJECT MANAGEMENT SKILLS TO:
2.
Initiate the project?
0-1
2-3
4
5
3.
Execute and control the project?
0-1
2-3
4
5
4.
Manage the project schedule?
0-1
2-3
4
5
5.
Manage the project team?
0-1
2-3
4
5
6.
Evaluate and close the project?
0-1
2-3
4
5
0-1
2-3
4-5
6-7
GENERAL
Overall performance, organization of information and selection
and use of graphic aids
RECAP:
CHAPTER TEAM
EVENTS
7.
WRITTEN ENTRY (60):
PRESENTATION (40):
SUBTOTAL (100):
LESS PENALTY POINTS:
TOTAL SCORE:
Judge: A
B
C
D
E
F
G
H
I
J
(circle one)
99
LEARN AND EARN
PROJECT 2016
The Learn and Earn Project is a chapter project that develops business and marketing knowledge and skills. Positive
earning outcomes in this project are not as critical to its success as the learning outcomes. The Learn and Earn Project applies entrepreneurial knowledge and skills to a single sales/service activity to be run as a real business venture.
MARKETING
In a sense, the project is a chapter entrepreneurship project. The sales/service activity may focus on any subject
of interest to the chapter and should involve the majority of the chapter members. School store projects may be appropriate,
but should be planned around a new marketing program within the store. The project may begin at any time after the close of
the previous year’s chartered association conference and run to the beginning of the next chartered association conference. An
evaluation of the project’s planning, organization and implementation must be included in the report.
The Learn and Earn Project provides an opportunity for chapter members to
n
plan, organize and conduct a sales/service project in their local community
develop a business plan
n implement a promotional campaign
n evaluate the planning, implementation and outcome of the project
n
1 TO 3 PARTICIPANTS
PAGES ALLOWED
PRESENTATION TIME
EVENT OVERVIEW
The project consists of two major parts: the written document and the oral presentation by chapter representatives. The
written document will account for 60 points and the oral presentation will account for the remaining 40 of the total 100
points.
n This is a project for the entire DECA chapter. One to three chapter representatives may participate in the oral presentation. All chapter representatives must present the project to the judges.
n The body of the written entry must be limited to 30 numbered pages, including the appendix (if an appendix is attached),
but excluding the title page and the table of contents.
nThe Written Event Statement of Assurances and Academic Integrity must be signed and submitted with the entry. Do
not include it in the page numbering.
n The chapter representatives may bring all visual aids to the event briefing. Only approved visual aids may be used during
the presentation.
n The oral presentation may be a maximum 15 minutes in length, including time for judge’s questions.
n The judge will evaluate the presentation, focusing on the effectiveness of public speaking and presentation skills and how
well the chapter representatives respond to questions that the judge may ask during the presentation.
n
KNOWLEDGE AND SKILLS DEVELOPED
Chapter representatives will demonstrate knowledge and skills needed to address the components of the project as described
in the content outline and evaluation forms.
Participants will also develop many 21st century skills, in the following categories, desired by today’s employers:
n
n
n
Communication and Collaboration Critical Thinking and Problem Solving
n Information Literacy
n Leadership and Responsibility
n Productivity and Accountability
n
Creativity and Innovation
Flexibility and Adaptability
n Initiative and Self-direction
n Media Literacy
n Social and Cross-cultural Skills
A crosswalk is available at www.deca.org that shows which 21st century skills are developed by participating in each competitive event.
Many Common Core Standards for Mathematics and English Language Arts & Literacy are supported by participation in
DECA’s competitive events. Crosswalks are available at www.deca.org that show which common core standards are supported by participating in each competitive event.
100
LEP–2016
FORMAT GUIDELINES FOR THE WRITTEN ENTRY
The written entry must follow these specifications. Refer also to the Written Entry Checklist and the Written Entry Evaluation
Form. A Written Event Statement of Assurances and Academic Integrity must be signed and submitted with the entry. Do not
include it in the page numbering.
Title page. The first page of the written entry is the title page. It must include in any order, but is not limited to, the following:
LEARN AND EARN PROJECT
Title of the project
Name of DECA chapter
Name of high school
School address
City, State/Province, ZIP/Postal Code
Names of chapter representatives
Date
The title page will not be numbered.
Table of contents. The table of contents should follow the title page. The table of contents may be single-spaced and may be
one or more pages long. The table of contents page(s) will not be numbered.
Body of the written entry. The body of the written entry begins with Section I, Executive Summary and continues in the sequence outlined here. The first page of the body is numbered 1 and all following pages are numbered in sequence. Page numbers continue through the bibliography (required) and the appendix (optional).
Follow this outline when you write your entry. Points for each section are included on the Written Entry Evaluation Form. Each
section must be titled, including the bibliography and the appendix.
CHAPTER TEAM
EVENTS
I. EXECUTIVE SUMMARY
One- to three-page description of the project
II.INTRODUCTION
The type of project proposed, a brief description of the major product/service involved, sources of information (resource materials, presentations, etc.), a brief description of advisors and their involvement
III. ANALYSIS OF THE BUSINESS SITUATION
A. Trading area analysis
General data: geographic, demographic, economic; competitive data: present competitors (listed and briefly described), competitive advantages and disadvantages of the proposed project
B. Market segment analysis
Customer buying behavior related to the proposed project
IV. PLANNED OPERATION OF THE PROPOSED PROJECT
A. Proposed organization
Start-up steps to form the project; planned personnel (or functional) needs; proposed staffing to handle managerial, financial, marketing, production (if applicable) functions; proposed organization chart
B. Proposed product/service
Details of product(s)/services(s) to be offered; include potential suppliers, inventory policies, if applicable. If the project is a service project, appropriate information about plans to provide the service, including
necessary supplies, etc.
C. Proposed marketing strategies
Proposed promotional program, promotional activity(ies), media availability, costs, promotional plan outline
D. Projected budget
1. Projected operating budget
2. Rationale for the projected budget
V.OUTCOMES
A. Describe project implementation, unusual or unforeseen challenges or successes and the methods of handling them
B. Learning outcomes
Describe what chapter members learned about marketing and management from the project
C. Earning outcomes
Document earnings and compare to the projected budget
(Continued on next page)
101
LEP–2016
D. Recommendations for improving the project
1. Recommendations for future projects
2. Plans for improving the learning and earning outcomes of the project
VI.BIBLIOGRAPHY
VII.APPENDIX
An appendix is optional. Include in the appendix any exhibits appropriate to the written entry, but not important
enough to include in the body. These might include sample questionnaires used, letters sent and received, general
background data, minutes of meetings, etc.
CHECKLIST STANDARDS
In addition to following the outline provided, when preparing your written entry you must observe all of the following rules. The purpose of these rules is to make competition as fair as possible among the participant teams. Refer to the Written Entry Checklist on
page 72 for a complete list of standards.
PRESENTATION GUIDELINES
n
n
n
n
n
n
n
n
PRESENTATION JUDGING
Chapter representatives will appear for a 15-minute presentation with you. You may refer to the written entry, or to your notes,
during the presentation.
At the beginning of the presentation (after introductions), the chapter representatives will describe the project. Allow the chapter representatives to complete this portion without interruption, unless you are asked to respond. Each chapter representative
must take part in the presentation.
If time remains, you may ask questions that seem appropriate, based on your notes or on the written entry itself (to which you
may refer during the presentation).
At the conclusion of the presentation, thank the chapter representatives. Then complete the Presentation Evaluation Form, making sure to record a score for all categories. Maximum score for the presentation is 40 points.
102
CHAPTER TEAM
EVENTS
n
Prior to the presentation, the judge will evaluate the written portion of the entry. The major emphasis of the written entry
is on the content. Drawings, illustrations and graphic presentations (where allowed) will be judged for clarity, not artistic
value.
The chapter representatives will present the project to the judge in a 15-minute presentation worth 40 points. (See Presentation Judging.)
The presentation begins immediately after the introduction of the chapter representatives to the judge by the adult assistant. Each chapter representative must take part in the presentation.
Each chapter representative may bring a copy of the written entry or note cards pertaining to the written entry and use
as reference during the presentation.
If time remains, the judge may ask questions pertaining to the project.
The chapter representatives may use the following items during the oral presentation:
– not more than three (3) standard-sized posters not to exceed 22 1/2 inches by 30 1/2 inches each. Participants may use
both sides of the posters, but all attachments must fit within the poster dimensions.
– one (1) standard-sized presentation display board not to exceed 36 1/2 inches by 48 1/2 inches.
– one (1) desktop flip chart presentation easel 12 inches by 10 inches (dimensions of the page).
– one (1) personal laptop computer.
– cell phones/smartphones, iPods/MP3 players, iPads/tablets or any type of a hand-held, information sharing device will
be allowed in written events if applicable to the presentation.
– sound, as long as the volume is kept at a conversational level.
Only visual aids that can be easily carried to the presentation by the actual chapter representatives will be permitted, and
the chapter representatives themselves must set up the visuals. No set-up time will be allowed. Chapter representatives
must furnish their own materials and equipment. No electrical power or Internet connection will be supplied.
Materials appropriate to the situation may be handed to or left with judges in all competitive events. Items of monetary value may be handed to but may not be left with judges. Items such as flyers, brochures, pamphlets and business cards may be handed to or left with the judge. No food or drinks allowed.
If any of these rules are violated, the adult assistant must be notified by the judge.
LEP–2016
LEARN AND EARN PROJECT, 2016
Participant:_____________________________________________
Participant:_____________________________________________
WRITTEN ENTRY EVALUATION FORM
Participant:_____________________________________________
I.D. Number:____________________________________________
Please refer to Format Guidelines for the Written Entry for a more detailed explanation of these items.
Little/No
Value
Below
Meets
Exceeds
Expectations Expectations Expectations
Judged
Score
EXECUTIVE SUMMARY
1.
One- to three-page description of the project
0-1
2
3
4
0-1
2
3
4
INTRODUCTION
2.
Type of project, product and/or service description,
sources of information
ANALYSIS OF THE BUSINESS SITUATION
3.
Trading area analysis
0-1
2
3
4
4.
Market segment analysis
0-1
2
3
4
PLANNED OPERATION OF THE PROPOSED PROJECT
5.
Proposed organization
0-1
2
3
4
6.
Proposed product/service
0-1
2
3
4
7.
Proposed marketing strategies: pricing and promotional
activity(ies)
0-1
2
3
4
8.
Projected operating budget
0-1
2
3
4
9.
Rationale for the projected budget
0-1
2
3
4
OUTCOMES
10.
General project implementation
0-1
2
3
4
11.
Learning outcomes
0-1
2
3
4
12.
Earning outcomes
0-1
2
3
4
RECOMMENDATIONS FOR IMPROVING THE PROJECT
13.
Recommendations for future projects
0-1
2
3
4
14.
Plans for improving the learning and earning outcomes of the
project
0-1
2
3
4
0-1
2
3
4
APPEARANCE AND WORD USAGE
15.
Professional layout, neatness, proper grammar, spelling and word
usage
Written Entry Total Points (maximum 60 points):
Judge:
A
B
C
D
E
F
G
H
I
J
(circle one)
103
LEP–2016
LEARN AND EARN PROJECT, 2016
Participant:_____________________________________________
Participant:_____________________________________________
ORAL PRESENTATION EVALUATION FORM
Participant:_____________________________________________
I.D. Number:____________________________________________
Little/No
Value
Below
Meets
Exceeds
Expectations Expectations Expectations
PRESENTATION
1.
Opening presentation: description of the project; organization,
clarity and effectiveness of the presentation
0-1
2-3-4
5-6
7-8
TO WHAT EXTENT DID THE CHAPTER REPRESENTATIVES UTILIZE PROJECT MANAGEMENT SKILLS TO:
2.
Initiate the project?
0-1
2-3
4
5
3.
Execute and control the project?
0-1
2-3
4
5
4.
Manage the project schedule?
0-1
2-3
4
5
5.
Manage the project team?
0-1
2-3
4
5
6.
Evaluate and close the project?
0-1
2-3
4
5
0-1
2-3
4-5
6-7
GENERAL
7.
Overall performance, organization of information and selection
and use of graphic aids
LESS PENALTY POINTS:
TOTAL SCORE:
Judge: A
104
B
C
D
E
F
G
H
I
J
(circle one)
Judged
Score
PUBLIC RELATIONS
PROJECT 2016
The purpose of the Public Relations Project is to provide an opportunity for the chapter members to demonstrate
the knowledge and skills needed in planning, organizing, implementing and evaluating a single public relations
campaign conducted by the chapter. The campaign may focus on any topic or subject of interest to the chapter
MARKETING
and should involve the majority of the chapter members. The project may begin at any time after the close of the
previous chartered association conference and run to the beginning of the next chartered association conference. An evaluation
of the campaign’s planning, organization and implementation must be included in the report.
The Public Relations Project provides an opportunity for chapter members to
n develop and/or identify a theme for a public relations campaign
n plan and organize a public relations campaign in their local community
n implement a public relations campaign
n evaluate the planning and implementation process
1 TO 3 PARTICIPANTS
PAGES ALLOWED
PRESENTATION TIME
EVENT OVERVIEW
The project consists of two major parts: the written document and an oral presentation by chapter representatives. The
written document will account for 60 points and the oral presentation will account for the remaining 40 of the total 100
points.
n This is a project for the entire DECA chapter. One to three chapter representatives may participate in the oral presentation. All chapter representatives must present the project to the judges. Each chapter representative must respond to
questions.
n The body of the written entry must be limited to 30 numbered pages, including the appendix (if an appendix is attached),
but excluding the title page and the table of contents.
nThe Written Event Statement of Assurances and Academic Integrity must be signed and submitted with the entry. Do
not include it in the page numbering.
n The chapter representatives may bring all visual aids to the event briefing. Only approved visual aids may be used during
the presentation.
n The oral presentation may be a maximum 15 minutes in length, including time for judge’s questions.
n The judge will evaluate the presentation, focusing on the effectiveness of public speaking and presentation skills and how
well the chapter representatives respond to questions that the judge may ask during the presentation.
n
CHAPTER TEAM
EVENTS
KNOWLEDGE AND SKILLS DEVELOPED
Chapter representatives will demonstrate knowledge and skills needed to address the components of the project as described
in the content outline and evaluation forms.
Participants will also develop many 21st century skills, in the following categories, desired by today’s employers:
n
n
n
Communication and Collaboration Critical Thinking and Problem Solving
n Information Literacy
n Leadership and Responsibility
n Productivity and Accountability
n
Creativity and Innovation
Flexibility and Adaptability
n Initiative and Self-direction
n Media Literacy
n Social and Cross-cultural Skills
A crosswalk is available at www.deca.org that shows which 21st century skills are developed by participating in each competitive
event.
Many Common Core Standards for Mathematics and English Language Arts & Literacy are supported by participation in DECA’s
competitive events. Crosswalks are available at www.deca.org that show which common core standards are supported by participating in each competitive event.
(Continued on next page)
105
PRP–2016
FORMAT GUIDELINES FOR THE WRITTEN ENTRY
The written entry must follow these specifications. Refer also to the Written Entry Checklist and the Written Entry Evaluation
Form. A Written Event Statement of Assurances and Academic Integrity must be signed and submitted with the entry. Do not
include it in the page numbering.
Title page. The first page of the written entry is the title page. It must include in any order, but is not limited to, the following:
PUBLIC RELATIONS PROJECT
Title of the project
Name of DECA chapter
Name of high school
School Address
City, State/Province, ZIP/Postal Code
Names of chapter representatives
Date
The title page will not be numbered.
Table of contents. The table of contents should follow the title page. The table of contents may be single-spaced and may be
one or more pages long. The table of contents page(s) will not be numbered.
Body of the written entry. The body of the written entry begins with Section I, Executive Summary and continues in the sequence outlined here. The first page of the body is numbered 1 and all following pages are numbered in sequence. Page numbers continue through the bibliography (required) and the appendix (optional).
Follow this outline when you write your entry. Points for each section are included on the Written Entry Evaluation Form. Each
section must be titled, including the bibliography and the appendix.
I. EXECUTIVE SUMMARY
One- to three-page description of the project
II. CAMPAIGN THEME OR FOCUS
A. Statement and description of the issue to be addressed
B. Rationale for selecting the issue
C. Description of the target population (such as community, school, etc.)
III. LOCAL MEDIA AND OTHER PROMOTIONAL POSSIBILITIES
A. Local print and broadcast media available
B. Other possible promotional activity(ies)
C. Media mix and rationale for media and other promotional activity(ies)
IV. CAMPAIGN ORGANIZATION AND IMPLEMENTATION
A. Organizational chart, member involvement and job description
B. Description of the campaign and documentation
C. Estimated impact on the target population
V. EVALUATION AND RECOMMENDATIONS
A. Evaluation of the process
B. Recommendations for future campaigns
VI.BIBLIOGRAPHY
VII.APPENDIX
An appendix is optional. Include in the appendix any exhibits appropriate to the written entry, but not important
enough to include in the body. These might include sample questionnaires used, letters sent and received, general
background data, minutes of meetings, etc.
CHECKLIST STANDARDS
In addition to following the outline provided, when preparing your written entry you must observe all of the following rules. The purpose of these rules is to make competition as fair as possible among the participant teams. Refer to the Written Entry Checklist on
page 72 for a complete list of standards.
106
PRP–2016
PRESENTATION JUDGING
n
n
n
n
n
n
Prior to the presentation, the judge will evaluate the written portion of the entry. The major emphasis of the written entry
is on the content. Drawings, illustrations and graphic presentations (where allowed) will be judged for clarity, not artistic
value.
The chapter representatives will present the project to the judge in a 15-minute presentation worth 40 points. (See Presentation Judging.)
The presentation begins immediately after the introduction of the chapter representatives to the judge by the adult assistant. Each chapter representative must take part in the presentation.
Each chapter representative may bring a copy of the written entry or note cards pertaining to the written entry and use
as reference during the presentation.
If time remains, the judge may ask questions pertaining to the project.
The chapter representatives may use the following items during the oral presentation:
– not more than three (3) standard-sized posters not to exceed 22 1/2 inches by 30 1/2 inches each. Participants may use
both sides of the posters, but all attachments must fit within the poster dimensions.
– one (1) standard-sized presentation display board not to exceed 36 1/2 inches by 48 1/2 inches.
– one (1) desktop flip chart presentation easel 12 inches by 10 inches (dimensions of the page).
– one (1) personal laptop computer.
– cell phones/smartphones, iPods/MP3 players, iPads/tablets or any type of a hand-held, information sharing device will
be allowed in written events if applicable to the presentation.
– sound, as long as the volume is kept at a conversational level.
n
CHAPTER TEAM
EVENTS
Only visual aids that can be easily carried to the presentation by the actual chapter representatives will be permitted, and
the chapter representatives themselves must set up the visuals. No set-up time will be allowed. Chapter representatives
must furnish their own materials and equipment. No electrical power or Internet connection will be supplied.
n Materials appropriate to the situation may be handed to or left with judges in all competitive events. Items of monetary
value may be handed to but may not be left with judges. Items such as flyers, brochures, pamphlets and business cards
may be handed to or left with the judge. No food or drinks allowed.
n If any of these rules are violated, the adult assistant must be notified by the judge.
PRESENTATION GUIDELINES
Chapter representatives will make a 15-minute presentation to you. You may refer to the written entry, or to your notes, during
the presentation.
At the beginning of the presentation (after introductions), the chapter representatives will describe the campaign. Allow the
chapter representatives to complete this portion without interruption, unless you are asked to respond. Each chapter representative must take part in the presentation.
If time remains, you may ask questions that seem appropriate, based on your notes or on the written entry itself (to which you
may refer during the presentation).
At the conclusion of the presentation, thank the chapter representatives. Then complete the Presentation Evaluation Form,
making sure to record a score for all categories. Maximum score for the presentation is 40 points.
(Continued on next page)
107
PRP–2016
PUBLIC RELATIONS PROJECT, 2016
Participant:_____________________________________________
Participant:_____________________________________________
WRITTEN ENTRY EVALUATION FORM
Participant:_____________________________________________
I.D. Number:____________________________________________
Please refer to Format Guidelines for the Written Entry for a more detailed explanation of these items.
Little/No
Value
Below
Meets
Exceeds
Expectations Expectations Expectations
EXECUTIVE SUMMARY
1.
One- to three-page description of the project
0-1
2
3
4
CAMPAIGN THEME OR FOCUS
2.
Statement and description of the issue to be addressed
0-1
2-3
4
5
3.
Rationale for selecting the issue
0-1
2-3
4
5
4.
Description of the target population
0-1
2-3
4
5
LOCAL MEDIA/PROMOTIONAL POSSIBILITIES
5.
Local print and broadcast media available
0-1
2
3
4
6.
Other possible promotional activity(ies)
0-1
2
3
4
7.
Rationale for the media mix
0-1
2-3
4
5
CAMPAIGN ORGANIZATION AND IMPLEMENTATION
8.
Organizational chart/job description
0-1
2
3
4
9.
Description of the campaign and documentation
0-1
2-3
4
5
10.
Estimated impact on the target population
0-1
2-3
4
5
EVALUATION AND RECOMMENDATIONS
11.
Evaluation of the process
0-1
2-3
4
5
12.
Recommendations for future campaigns
0-1
2-3
4
5
0-1
2
3
4
APPEARANCE AND WORD USAGE
13.
Professional layout, neatness, proper grammar, spelling and word
usage
Written Entry Total Points (maximum 60 points):
Judge:
108
A
B
C
D
E
F
G
H
I
J
(circle one)
Judged
Score
PRP–2016
Participant:_____________________________________________
PUBLIC RELATIONS PROJECT, 2016
Participant:_____________________________________________
ORAL PRESENTATION EVALUATION FORM
Participant:_____________________________________________
I.D. Number:____________________________________________
Little/No
Value
Below
Meets
Exceeds
Expectations Expectations Expectations
Judged
Score
PRESENTATION
1.
Opening presentation: description of the project; organization,
clarity and effectiveness of the presentation
0-1
2-3-4
5-6
7-8
TO WHAT EXTENT DID THE CHAPTER REPRESENTATIVES UTILIZE PROJECT MANAGEMENT SKILLS TO:
2.
Initiate the project?
0-1
2-3
4
5
3.
Execute and control the project?
0-1
2-3
4
5
4.
Manage the project schedule?
0-1
2-3
4
5
5.
Manage the project team?
0-1
2-3
4
5
6.
Evaluate and close the project?
0-1
2-3
4
5
0-1
2-3
4-5
6-7
GENERAL
7.
Overall performance, organization of information and selection
and use of graphic aids
LESS PENALTY POINTS:
TOTAL SCORE:
Judge:
A
B
C
D
E
F
G
H
I
J
(circle one)
109
INNOVATION PLAN 2016
The Innovation Plan Event involves the idea generation and opportunity recognition needed to take advantage of market opportunities to introduce a new business, product or service. Any type of business, product
or service may be used.
ENTREPRENEURSHIP
Participants in the Innovation Plan Event will present a brief concept paper explaining the opportunity that exists in the marketplace and how their innovation will meet the needs of consumers.
1 TO 3 PARTICIPANTS
PAGES ALLOWED
PRESENTATION TIME
EVENT OVERVIEW
The Innovation Plan Event consists of a concept paper and the oral presentation.
Each event entry will be composed of one to three members of a DECA chapter. All participants must present the project
to the judges. All participants present must respond to questions.
n The body of the written entry must be limited to 5 numbered pages, including the appendix (if an appendix is attached),
but excluding the title page and the table of contents.
nThe Written Event Statement of Assurances and Academic Integrity must be signed and submitted with the entry. Do
not include it in the page numbering.
n The participants may bring all visual aids to the event briefing. Only approved visual aids may be used during the presentation.
n The oral presentation may be a maximum of 15 minutes in length, including time for judge’s questions.
n The judge will evaluate the presentation, focusing on the effectiveness of public speaking and presentation skills and how well
the participant responds to questions that the judge may ask during the presentation.
n
n
KNOWLEDGE AND SKILLS DEVELOPED
Participants will demonstrate knowledge and skills needed to address the components of the project as described in the content outline and evaluation forms.
Participants will also develop many 21st century skills, in the following categories, desired by today’s employers:
n
n
n
Communication and Collaboration Critical Thinking and Problem Solving
n Information Literacy
n Leadership and Responsibility
n Productivity and Accountability
n
Creativity and Innovation
Flexibility and Adaptability
n Initiative and Self-direction
n Media Literacy
n Social and Cross-cultural Skills
A crosswalk is available at www.deca.org that shows which 21st century skills are developed by participating in each competitive
event.
Many Common Core Standards for Mathematics and English Language Arts & Literacy are supported by participation in DECA’s
competitive events. Crosswalks are available at www.deca.org that show which common core standards are supported by participating in each competitive event.
FORMAT GUIDELINES FOR THE WRITTEN ENTRY
The written entry must follow these specifications. Refer also to the Written Entry Checklist and the Written Entry Evaluation
Form. A Written Event Statement of Assurances and Academic Integrity must be signed and submitted with the entry. Do not
include it in the page numbering.
Title page. The first page of the written entry is the title page. It must include in any order, but is not limited to, the following:
110
INNOVATION PLAN EVENT
Name of DECA chapter
EIP–2016
Name of high school
School address
City, State/Province, ZIP/Postal Code
Name of participant
Date
The title page will not be numbered.
Table of contents. The table of contents should follow the title page. The table of contents may be single-spaced and may be
one or more pages long. The table of contents page(s) will not be numbered.
Body of the written entry. The body of the written entry begins with Section I, Executive Summary and continues in the sequence outlined here. The first page of the body is numbered 1 and all following pages are numbered in sequence. Page numbers continue through the bibliography (required) and appendix (optional).
Follow this outline when you write your proposal. Points for each section are shown on the Written Entry Evaluation Form. Each
section must be titled, including the bibliography and the appendix.
ENTREPRENEURSHIP
EVENTS
I. EXECUTIVE SUMMARY
One page summary of the business model
II.PROBLEM
List the top three problems your product/service is addressing.
III. CUSTOMER SEGMENTS
Who are the target customers?
IV. UNIQUE VALUE PROPOSITION
What is the single, clear, compelling message that states why your product/service is different and worth buying?
V.SOLUTION
What are the top three features of your product/service?
VI.CONCLUSION
Summary of key points
VII.BIBLIOGRAPHY
VIII.APPENDIX
An appendix is optional. Include in the appendix any exhibits appropriate to the written entry but not important
enough to include in the body; these might include sample questionnaires used, letters sent and received, general
background data, minutes of meetings, etc.
CHECKLIST STANDARDS
In addition to following the outline provided, when preparing your written entry you must observe all of the following rules. The purpose of these rules is to make competition as fair as possible among the participant teams. Refer to the Written Entry Checklist on
page 72 for a complete list of standards.
PRESENTATION GUIDELINES
n
n
n
n
n
n
Prior to the presentation, the judge will evaluate the written portion of the entry. The major emphasis of the written entry
is on the content. Drawings, illustrations and graphic presentations (where allowed) will be judged for clarity, not artistic
value.
The participants will present the project to the judge in a 15-minute presentation worth 100 points. (See Presentation
Judging.)
The presentation begins immediately after the introduction of the participants to the judge by the adult assistant. Each
participant must take part in the presentation.
Each participant may bring a copy of the written entry or note cards pertaining to the written entry and use as reference
during the presentation.
If time remains, the judge may ask questions pertaining to the project.
The participants may use the following items during the oral presentation:
– not more than three (3) standard-sized posters not to exceed 22 1/2 inches by 30 1/2 inches each. Participant may use
both sides of the posters, but all attachments must fit within the poster dimensions.
– one (1) standard-sized presentation display board not to exceed 36 1/2 inches by 48 1/2 inches.
(Continued on next page)
111
EIP–2016
– one (1) desktop flip chart presentation easel 12 inches by 10 inches (dimensions of the page).
– one (1) personal laptop computer.
– cell phones/smartphones, iPods/MP3 players, iPads/tablets or any type of a hand-held, information sharing device will
be allowed in written events if applicable to the presentation.
– sound, as long as the volume is kept at a conversational level.
n Only visual aids that can be easily carried to the presentation by the actual participants will be permitted, and the participants themselves must set up the visuals. No set-up time will be allowed. Participants must furnish his/her own materials
and equipment. No electrical power or Internet connection will be supplied.
n Materials appropriate to the situation may be handed to or left with judges in all competitive events. Items of monetary
value may be handed to but may not be left with judges. Items such as flyers, brochures, pamphlets and business cards
may be handed to or left with the judge. No food or drinks allowed.
n If any of these rules are violated, the adult assistant must be notified by the judge.
PRESENTATION JUDGING
Each participant will make a 15-minute presentation to you. You are role-playing a loan officer or venture capitalist. You may refer
to the written entry, or to notes, during the presentation.
At the beginning of the presentation (after introduction), the participant will describe the proposal and the feasibility of the
business venture. Allow the participants to complete this portion without interruption, unless you are asked to respond. Each
participant must take part in the presentation.
If time remains, you may ask questions that seem appropriate, based on your notes or on the written entry itself (to which you
may refer during the presentation).
At the conclusion of the presentation, thank the participants. Then complete the Presentation Evaluation Form, making sure to
record a score for all categories. Maximum score for the presentation is 100 points.
112
EIP–2016
INNOVATION PLAN EVENT, 2016
CONCEPT PAPER AND ORAL PRESENTATION
Participant:_____________________________________________
EVALUATION FORM
Participant:_____________________________________________
Participant:_____________________________________________
I.D. Number:____________________________________________
Please refer to Format Guidelines for the Written Entry for a more detailed explanation of these items.
Little/No
Value
Below
Expectations
Meets
Expectations
Exceeds
Expectations
0-1-2-3-4
5-6-7-8
9-10-11
12-13-14
0-1-2-3-4
5-6-7-8
9-10-11
12-13-14
0-1-2-3-4
5-6-7-8
9-10-11
12-13-14
0-1-2-3-4
5-6-7-8
9-10-11-12
13-14-15
0-1-2-3-4
5-6-7-8
9-10-11-12
12-13-14
0-1-2-3-4
5-6-7-8
9-10-11-12
13-14-15
0-1-2-3-4
5-6-7-8
9-10-11
12-13-14
Judged
Score
EXECUTIVE SUMMARY
1.
One-page summary of the business model
PROBLEM
2.
List of the top three problems the product/
service is addressing
CUSTOMER SEGMENTS
3.
Description of target customers
UNIQUE VALUE PROPOSITION
4.
Description of the single, clear, compelling
message that states why the product/service is
different and worth buying
SOLUTION
5.
Description of the top three features of the
product/service
6.
Summary of key points and feasibility of the
business venture
ENTREPRENEURSHIP
EVENTS
CONCLUSION
GENERAL
7.
Overall performance, organization of
information and selection and use of graphic
aids
Total Possible Points: 100
Presentation Total Points:
LESS PENALTY POINTS:
TOTAL SCORE:
Judge:
A
B
C
D
E
F
G
H
I
J
(circle one)
113
START-UP BUSINESS PLAN
EVENT 2016
The purpose of the Start-Up Business Plan Event is to provide an opportunity for the participant to develop
and present a proposal to form a business.
The event provides an opportunity for a participant to develop and demonstrate mastery of essential knowledge and skills as they apply to the analysis of a business opportunity.
1 PARTICIPANT
PAGES ALLOWED
ENTREPRENEURSHIP
PRESENTATION TIME
EVENT OVERVIEW
This event consists of the business plan proposal describing a business the participant wants to develop and the oral
presentation.
n This event is for individual participants only.
n The body of the written entry must be limited to 11 numbered pages, not including the title page and the table of contents.
nThe Written Event Statement of Assurances and Academic Integrity must be signed and submitted with the entry. Do
not include it in the page numbering.
n The participant may bring all visual aids to the event briefing. Only approved visual aids may be used during the presentation.
n The oral presentation may be a maximum of 15 minutes in length, including time for judge’s questions.
n The judge will evaluate the presentation, focusing on the effectiveness of public speaking and presentation skills and how well
the participant responds to questions that the judge may ask during the presentation.
n
KNOWLEDGE AND SKILLS DEVELOPED
Participants will demonstrate knowledge and skills needed to address the components of the project as described in the content outline and evaluation forms.
Participants will also develop many 21st century skills, in the following categories, desired by today’s employers:
n
n
n
Communication and Collaboration Critical Thinking and Problem Solving
n Information Literacy
n Leadership and Responsibility
n Productivity and Accountability
n
Creativity and Innovation
Flexibility and Adaptability
n Initiative and Self-direction
n Media Literacy
n Social and Cross-cultural Skills
A crosswalk is available at www.deca.org that shows which 21st century skills are developed by participating in each competitive
event.
Many Common Core Standards for Mathematics and English Language Arts & Literacy are supported by participation in DECA’s
competitive events. Crosswalks are available at www.deca.org that show which common core standards are supported by participating in each competitive event.
FORMAT GUIDELINES FOR THE WRITTEN ENTRY
The written entry must follow these specifications. Refer also to the Written Entry Checklist and the Written Entry Evaluation
Form. A Written Event Statement of Assurances and Academic Integrity must be signed and submitted with the entry. Do not
include it in the page numbering.
Title page. The first page of the written entry is the title page. It must include in any order, but is not limited to, the
following:
114
ESB–2016
START-UP BUSINESS PLAN EVENT
Name of DECA chapter
Name of high school
School address
City, State/Province, ZIP/Postal Code
Name of participant
Date
The title page will not be numbered.
Table of contents. The table of contents should follow the title page. The table of contents may be single-spaced and may be
one or more pages long. The table of contents page(s) will not be numbered.
Body of the written entry. The body of the written entry begins with Section I, Executive Summary and continues in the sequence outlined here. The first page of the body is numbered 1 and all following pages are numbered in sequence. Page numbers continue through the bibliography (required) and appendix (optional).
Follow this outline when you write your proposal. Points for each section are shown on the Written Entry Evaluation Form. Each
section must be titled, including the bibliography and the appendix.
ENTREPRENEURSHIP
EVENTS
I. EXECUTIVE SUMMARY
One-page summary of the business model
II.PROBLEM
List the top three problems your product/service is addressing.
III. CUSTOMER SEGMENTS
Who are the target customers?
IV. UNIQUE VALUE PROPOSITION
What is the single, clear, compelling message that states why your product/service is different and worth buying?
V.SOLUTIONS
What are the top three features of your product/service?
VI.CHANNELS
What are the pathways to customers?
VII. REVENUE STREAMS
A. What is the revenue model?
B. What are the life time values?
C. What is the revenue?
D. What is the gross margin?
VIII. COST STRUCTURE
A. What are the customer acquisition costs?
B. What are the distribution costs?
C. What are the human resources costs?
D. Additional costs?
IX. KEY METRICS
What are the key activities that must be measured?
X. COMPETITIVE ADVANTAGE
What about your product/service means that it cannot be easily copied or bought?
XI.CONCLUSION
Specific request for financing, summary of key points supporting the financial request
XII.BIBLIOGRAPHY
XIII.APPENDIX
An appendix is optional. Include in the appendix any exhibits appropriate to the written entry but not important
enough to include in the body; these might include sample questionnaires used, letters sent and received, general
background data, minutes of meetings, etc
(Continued on next page)
115
ESB–2016
CHECKLIST STANDARDS
In addition to following the outline provided, when preparing your written entry you must observe all of the following rules. The purpose of these rules is to make competition as fair as possible among the participant teams. Refer to the Written Entry Checklist on
page 72 for a complete list of standards.
PRESENTATION GUIDELINES
n
n
n
n
n
n
n
n
n
The major emphasis of the prospectus is on the content. Drawings, illustrations and graphic presentations (where allowed) will be judged for clarity, not artistic value.
The participant will present the business plan proposal to the judge in a 15-minute presentation worth 100 points. (See
Presentation Judging.)
The presentation begins immediately after the introduction of the participant to the judge by the adult assistant.
The participant will spend not more than 15 minutes (after introductions) setting up visual aids and presenting the proposal to the judge. The participant may bring a copy of the business plan proposal or note cards pertaining to the proposal and use as reference during the presentation.
If time remains, the judge may ask questions pertaining to the project.
The participant may use the following items during the oral presentation:
– not more than three (3) standard-sized posters not to exceed 22 1/2 inches by 30 1/2 inches each. Participant may use
both sides of the posters, but all attachments must fit within the poster dimensions.
– one (1) standard-sized presentation display board not to exceed 36 1/2 inches by 48 1/2 inches.
– one (1) desktop flip chart presentation easel 12 inches by 10 inches (dimensions of the page).
– one (1) personal laptop computer.
– cell phones/smartphones, iPods/MP3 players, iPads/tablets or any type of a hand-held, information sharing device will
be allowed in written events if applicable to the presentation.
– sound, as long as the volume is kept at a conversational level.
Only visual aids that can be easily carried to the presentation by the actual participant will be permitted, and the participant himself/herself must set up the visuals. No set-up time will be allowed. Participant must furnish his/her own materials and equipment. No electrical power or Internet connection will be supplied.
Materials appropriate to the situation may be handed to or left with judges in all competitive events. Items of monetary
value may be handed to but may not be left with judges. Items such as flyers, brochures, pamphlets and business cards
may be handed to or left with the judge. No food or drinks allowed.
If any of these rules are violated, the adult assistant must be notified by the judge.
PRESENTATION JUDGING
The participant, assuming the role of an entrepreneur, has prepared a plan to form a business. As the judge, you are to assume
the role of a potential source of capital for the business.
At the beginning of the presentation (after introductions), the participant will set up any visual aids and present the proposal.
Set-up time and presentation time are included in the 15 minutes. Allow the participant to complete this portion without interruption, unless you are asked to respond.
If time remains, you may ask questions that seem appropriate, based on your notes or on the written entry itself (to which you
may refer during the presentation).
The Presentation Evaluation Form follows the outline shown in the section entitled Presentation Guidelines, which explains in
greater detail what should be discussed in each part. Familiarize yourself with all of the guidelines before starting to evaluate
the presentation.
After the presentation, please thank the participant. Then complete the Presentation Evaluation Form, making sure to record
a score for all categories. The maximum score for the evaluation is 100 points. It may help to go through several entries before
actually starting to score the entries. Take notes on a separate sheet of paper if you wish to ask the participant about specific
areas of the proposal during the presentation.
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ESB–2016
START-UP BUSINESS PLAN
EVENT, 2016
Participant:_____________________________________________
I.D. Number:____________________________________________
BUSINESS PLAN PROPOSAL AND
ORAL PRESENTATION
EVALUATION FORM
Little/No
Value
Below
Meets
Exceeds
Expectations Expectations Expectations
Judged
Score
EXECUTIVE SUMMARY
1.
One-page summary of the business model
0-1-2
3-4-5
6-7-8
9-10
0-1-2
3-4-5
6-7-8
9
0-1-2
3-4-5
6-7-8
9
0-1-2
3-4-5
6-7-8
9
0-1-2
3-4-5
6-7-8
9
0-1-2
3-4-5
6-7-8
9
0-1-2
3-4-5
6-7-8
9
0-1-2
3-4-5
6-7-8
9
0-1-2
3-4-5
6-7
8
0-1-2
3-4-5
6-7-8
9
0-1-2
3-4-5
6-7-8
9-10
PROBLEM
2.
List of the top three problems the product/service is addressing
CUSTOMER SEGMENTS
3.
Description of target customers
UNIQUE VALUE PROPOSITION
4.
Description of the single, clear, compelling message that states
why the product/service is different and worth buying
SOLUTIONS
5.
Description of the top three features of the product/service
CHANNELS
6.
Descriptions of the pathways to customers
REVENUE STREAMS
7.
ENTREPRENEURSHIP
EVENTS
• Description of the revenue model
• Descriptions of the life time values
• Explanation of the revenue
• Explanation of the gross margin
COST STRUCTURE
8.
• Explanation of the customer acquisition costs
• Explanation of the distribution costs
• Explanation of the human resources costs
• Explanation of any additional costs
KEY METRICS
9.
Explanation of the key activities that must be measured
COMPETITIVE ADVANTAGE
10.
Explanation of why the product/service cannot be easily copied or
bought
CONCLUSION
11.
Specific request for financing, summary of key points supporting
the financial request
Total Possible Points: 100
Presentation Total Points:
LESS PENALTY POINTS:
TOTAL SCORE:
Judge:
A
B
C
D
E
F
G
H
I
J
(circle one)
117
INDEPENDENT BUSINESS
PLAN EVENT 2016
The Independent Business Plan Event involves the development of a comprehensive proposal to start a new
business. Any type of business may be used.
The Independent Business Plan Event will provide the participants with the opportunity to
n prepare a written proposal for a new business
n request financing for the proposal in a role-playing interview with a bank or venture capital official
1 TO 3 PARTICIPANTS
PAGES ALLOWED
ENTREPRENEURSHIP
PRESENTATION TIME
EVENT OVERVIEW
The project consists of two major parts: the written document and the oral presentation. The written document will account for 60 points, and the oral presentation will account for the remaining 40 of the total 100 points.
n Each event entry will be composed of one to three members of a DECA chapter. All participants must present the project
to the judge. All participants present must respond to questions.
n The body of the written entry must be limited to 30 numbered pages, including the appendix (if an appendix is attached),
but excluding the title page and the table of contents.
nThe Written Event Statement of Assurances and Academic Integrity must be signed and submitted with the entry. Do
not include it in the page numbering.
n The participants may bring all visual aids to the event briefing. Only approved visual aids may be used during the presentation.
n The oral presentation may be a maximum 15 minutes in length, including time for the judge’s questions.
n The judge will evaluate the presentation, focusing on the effectiveness of public speaking and presentation skills and how well
the participants respond to questions that the judge may ask during the presentation.
n
KNOWLEDGE AND SKILLS DEVELOPED
Participants will demonstrate knowledge and skills needed to address the components of the project as described in the content outline and evaluation forms.
Participants will also develop many 21st century skills, in the following categories, desired by today’s employers:
n
n
n
Communication and Collaboration Critical Thinking and Problem Solving
n Information Literacy
n Leadership and Responsibility
n Productivity and Accountability
n
Creativity and Innovation
Flexibility and Adaptability
n Initiative and Self-direction
n Media Literacy
n Social and Cross-cultural Skills
A crosswalk is available at www.deca.org that shows which 21st century skills are developed by participating in each competitive
event.
Many Common Core Standards for Mathematics and English Language Arts & Literacy are supported by participation in DECA’s
competitive events. Crosswalks are available at www.deca.org that show which common core standards are supported by participating in each competitive event.
FORMAT GUIDELINES FOR THE WRITTEN ENTRY
The written entry must follow these specifications. Refer also to the Written Entry Checklist and the Written Entry Evaluation
Form. A Written Event Statement of Assurances and Academic Integrity must be signed and submitted with the entry. Do not
include it in the page numbering.
Title page. The first page of the written entry is the title page. It must include in any order, but is not limited to, the following:
118
EIB–2016
INDEPENDENT BUSINESS PLAN EVENT
Name of DECA chapter
Name of high school
School address
City, State/Province, ZIP/Postal Code
Names of participants
Date
The title page will not be numbered.
Table of contents. The table of contents should follow the title page. The table of contents may be single-spaced and may be
one or more pages long. The table of contents page(s) will not be numbered.
Body of the written entry. The body of the written entry begins with Section I, Executive Summary and continues in the sequence outlined here. The first page of the body is numbered 1 and all following pages are numbered in sequence. Page numbers continue through the bibliography (required) and appendix (optional).
Follow this outline when you write your proposal. Points for each section are shown on the Written Entry Evaluation Form. Each
section must be titled, including the bibliography and the appendix.
ENTREPRENEURSHIP
EVENTS
I. EXECUTIVE SUMMARY
One- to three-page summary of the business model
II.PROBLEM
List the top three problems your product/service is addressing.
III. CUSTOMER SEGMENTS
Who are the target customers?
IV. UNIQUE VALUE PROPOSITION
What is the single, clear, compelling message that states why your product/service is different and worth buying?
V.SOLUTION
What are the top three features of your product/service?
VI.CHANNELS
What are the pathways to customers?
VII. REVENUE STREAMS
A. What is the revenue model?
B. What are the life time values?
C. What is the revenue?
D. What is the gross margin?
VIII. COST STRUCTURE
A. What are the customer acquisition costs?
B. What are the distribution costs?
C. What are the human resources costs?
D. Additional costs?
IX. DETAILED FINANCIALS
A. Projected income statements by month for the first year’s operation (sales, expenses, profit/loss)
B. Projected cash flow for the first year
C. Projected cash flow by month for the first year’s operation
D. Projected balance sheet, end of first year
E. Projected three-year plan
F. A brief narrative description of the planned growth of the proposed business, including financial resources and needs
G. Proposed plan to meet capital needs
1. Personal and internal sources
2. Earnings, short-term and long-term borrowing, long-term equity
3. External sources
4. Short-term and long-term borrowing, long-term equity (if applicable)
5. Repayment plans
6. Plan to repay borrowed funds or provide return on investment to equity funds
(Continued on next page)
119
EIB–2016
X. KEY METRICS
What are the key activities that must be measured?
XI. COMPETITIVE ADVANTAGE
What about your product/service means that it cannot be easily copied or bought?
XII.CONCLUSION
Specific request for financing, summary of key points supporting the financial request
XIII.BIBLIOGRAPHY
XIV.APPENDIX
An appendix is optional. Include in the appendix any exhibits appropriate to the written entry but not important
enough to include in the body; these might include sample questionnaires used, letters sent and received, general
background data, minutes of meetings, etc.
CHECKLIST STANDARDS
In addition to following the outline provided, when preparing your written entry you must observe all of the following rules. The purpose of these rules is to make competition as fair as possible among the participant teams. Refer to the Written Entry Checklist on
page 72 for a complete list of standards.
PRESENTATION GUIDELINES
n
n
n
n
n
n
n
n
n
n
Prior to the presentation, the judge will evaluate the written portion of the entry. The major emphasis of the written entry
is on the content. Drawings, illustrations and graphic presentations (where allowed) will be judged for clarity, not artistic
value.
The participants, assuming the role of entrepreneurs, will have prepared a detailed comprehensive proposal to start a new
business. The role of the judge is that of a potential source of capital for the business who evaluates as if actually going
to approve (or disapprove) the request for financing.
The participants will present the business plan proposal to the judge in a 15-minute presentation worth 40 points. (See
Presentation Judging.)
The presentation begins immediately after the introduction of the participants to the judge by the adult assistant. Each
participant must take part in the presentation.
Each participant may bring a copy of the written entry or note cards pertaining to the written entry and use as reference
during the presentation.
If time remains, the judge may ask questions pertaining to the proposal.
The participants may use the following items during the oral presentation:
– not more than three (3) standard-sized posters not to exceed 22 1/2 inches by 30 1/2 inches each. Participants may
use both sides of the posters, but all attachments must fit within the poster dimensions.
– one (1) standard-sized presentation display board not to exceed 36 1/2 inches by 48 1/2 inches.
– one (1) desktop flip chart presentation easel 12 inches by 10 inches (dimensions of the page).
– one (1) personal laptop computer.
– cell phones/smartphones, iPods/MP3 players, iPads/tablets or any type of a hand-held, information sharing device will
be allowed in written events if applicable to the presentation.
– sound, as long as the volume is kept at a conversational level.
Only visual aids that can be easily carried to the presentation by the actual participants will be permitted, and the participants themselves must set up the visuals. No set-up time will be allowed. Participants must furnish their own materials
and equipment. No electrical power or Internet connection will be supplied.
Materials appropriate to the situation may be handed to or left with judges in all competitive events. Items of monetary
value may be handed to but may not be left with judges. Items such as flyers, brochures, pamphlets and business cards
may be handed to or left with the judge. No food or drinks allowed.
If any of these rules are violated, the adult assistant must be notified by the judge.
PRESENTATION JUDGING
Participants will make a 15-minute presentation to you. You are role-playing a loan officer or venture capitalist. You may refer to
the written entry, or to notes, during the presentation.
120
EIB–2016
At the beginning of the presentation (after introduction), the participant will describe the proposal and make the request for financing. Allow the participants to complete this portion without interruption, unless you are asked to respond. Each participant
must take part in the presentation..
If time remains, you may ask questions that seem appropriate, based on your notes or on the written entry itself (to which you
may refer during the presentation).
At the conclusion of the presentation, thank the participants. Then complete the Presentation Evaluation Form, making sure to
record a score for all categories. Maximum score for the presentation is 40 points.
ENTREPRENEURSHIP
EVENTS
(Continued on next page)
121
EIB–2016
INDEPENDENT BUSINESS PLAN
EVENT, 2016
Participant:_____________________________________________
Participant:_____________________________________________
WRITTEN ENTRY EVALUATION FORM
Participant:_____________________________________________
I.D. Number:____________________________________________
Please refer to Format Guidelines for the Written Entry for a more detailed explanation of these items.
Little/No
Value
Below
Meets
Exceeds
Expectations Expectations Expectations
EXECUTIVE SUMMARY
1.
One- to three-page summary of the business model
0-1
2–3
4
5
0-1
2–3
4
5
0-1
2–3
4
5
0-1
2–3
4
5
0-1
2–3
4
5
0-1
2–3
4
5
0-1
2–3
4
5
0-1
2–3
4
5
0-1
2–3
4
5
0-1
2–3
4
5
0-1
2–3
4
5
0-1
2–3
4
5
PROBLEM
2.
List of the top three problems the product/service is addressing
CUSTOMER SEGMENTS
3.
Description of target customers
UNIQUE VALUE PROPOSITION
4.
Description of the single, clear, compelling message that states
why the product/service is different and worth buying
SOLUTION
5.
Description of the top three features of the product/service
CHANNELS
6.
Descriptions of the pathways to customers
REVENUE STREAMS
7.
• Description of the revenue model
• Descriptions of the life time values
• Explanation of the revenue
• Explanation of the gross margin
COST STRUCTURE
8.
• Explanation of the customer acquisition costs
• Explanation of the distribution costs
• Explanation of the human resources costs
• Explanation of any additional costs
DETAILED FINANCIALS
9.
• Projected income statements by month for the first year’s
operation (sales, expenses, profit/loss)
• Projected cash flow for the first year
• Projected cash flow by month for the first year’s operation
• Projected balance sheet, end of first year
• Projected three-year plan
• Brief narrative description of the planned growth of the
proposed business, including financial resources and needs
• Proposed plan to meet capital needs
KEY METRICS
10.
Explanation of the key activities that must be measured
COMPETITIVE ADVANTAGE
11.
Explanation of why the product/service cannot be easily copied or
bought
CONCLUSION
12.
Specific request for financing, summary of key points supporting
the financial request
Written Entry Total Points (maximum 60 points):
Judge:
122
A
B
C
D
E
F
G
H
I
J
(circle one)
Judged
Score
EIB–2016
INDEPENDENT BUSINESS PLAN
EVENT, 2016
Participant:_____________________________________________
Participant:_____________________________________________
ORAL PRESENTATION EVALUATION FORM
Participant:_____________________________________________
I.D. Number:____________________________________________
Little/No
Value
Below
Meets
Exceeds
Expectations Expectations Expectations
Judged
Score
PRESENTATION
1.
Opening presentation and request: description of the project;
organization, clarity and effectiveness of the presentation
0-1
2-3
4
5
TO WHAT EXTENT DID THE PARTICIPANTS:
2.
Assess opportunities for venture creation
0-1
2-3
4
5
3.
Determine feasibility of venture ideas
0-1
2-3
4
5
4.
Assess start-up requirements
0-1
2-3
4
5
5.
Evaluate risk-taking opportunities
0-1
2-3
4
5
6.
Explain the complexity of business operations
0-1
2-3
4
5
7.
Determine relationships among total revenue, marginal revenue,
output, and profit
0-1
2-3
4
5
8.
Describe marketing functions and related activities
0-1
2-3
4
5
Presentation Total Points (maximum 40 points):
RECAP:
WRITTEN ENTRY (60):
PRESENTATION (40):
SUBTOTAL (100):
LESS PENALTY POINTS:
TOTAL SCORE:
Judge:
A
B
C
D
E
F
G
H
I
J
(circle one)
123
INTERNATIONAL BUSINESS
PLAN EVENT 2016
The International Business Plan Event involves the development of a proposal to start a new business venture in an international setting. Any type of business may be used. The purpose of the International Business
Plan Event is to provide an opportunity for the participants to
ENTREPRENEURSHIP
n apply entrepreneurship knowledge and skills in an international setting
n prepare a written proposal for a new business venture (a new business or a new product or service of an existing
business)
1 TO 3 PARTICIPANTS
PAGES ALLOWED
PRESENTATION TIME
EVENT OVERVIEW
The project consists of two major parts: the written document and the oral presentation. The written document will account for 60 points and the oral presentation will account for the remaining 40 of the total 100 points.
n Each event entry will be composed of one to three members of the DECA chapter. All participants must present the
project to the judge. All participants must respond to questions.
n The body of the written entry must be limited to 30 numbered pages, including the appendix (if an appendix is attached),
but excluding the title page and the table of contents.
nThe Written Event Statement of Assurances and Academic Integrity must be signed and submitted with the entry. Do
not include it in the page numbering.
n The participants may bring all visual aids to the event briefing. Only approved visual aids may be used during the presentation.
n The oral presentation may be a maximum 15 minutes in length, including time for judge’s questions.
n The judge will evaluate the presentation, focusing on the effectiveness of public speaking and presentation skills and how well
the participants respond to questions that the judge may ask during the presentation.
n
KNOWLEDGE AND SKILLS DEVELOPED
Participants will demonstrate knowledge and skills needed to address the components of the project as described in the content outline and evaluation forms.
Participants will also develop many 21st century skills, in the following categories, desired by today’s employers:
n
n
n
Communication and Collaboration Critical Thinking and Problem Solving
n Information Literacy
n Leadership and Responsibility
n Productivity and Accountability
n
Creativity and Innovation
Flexibility and Adaptability
n Initiative and Self-direction
n Media Literacy
n Social and Cross-cultural Skills
A crosswalk is available at www.deca.org that shows which 21st century skills are developed by participating in each competitive
event.
Many Common Core Standards for Mathematics and English Language Arts & Literacy are supported by participation in DECA’s
competitive events. Crosswalks are available at www.deca.org that show which common core standards are supported by participating in each competitive event.
FORMAT GUIDELINES FOR THE WRITTEN ENTRY
The written entry must follow these specifications. Refer also to the Written Entry Checklist and the Written Entry Evaluation
Form. A Written Event Statement of Assurances and Academic Integrity must be signed and submitted with the entry. Do not
include it in the page numbering.
Title page. The first page of the written entry is the title page. It must include in any order, but is not limited to, the
following:
124
IBP–2016
INTERNATIONAL BUSINESS PLAN EVENT
Name of DECA chapter
Name of high school
School address
City, State/Province, ZIP/Postal Code
Names of participants
Date
The title page will not be numbered.
Table of contents. The table of contents should follow the title page. The table of contents may be single-spaced and may be
one or more pages long. The table of contents page(s) will not be numbered.
Body of the written entry. The body of the written entry begins with Section I, Executive Summary and continues in the sequence outlined here. The first page of the body is numbered 1 and all following pages are numbered in sequence. Page numbers continue through the bibliography (required) and appendix (optional).
Follow this outline when you write your proposal. Points for each section are shown on the Written Entry Evaluation Form. Each
section must be titled, including the bibliography and the appendix.
ENTREPRENEURSHIP
EVENTS
I. EXECUTIVE SUMMARY
One- to three-page summary of the business model
II. ANALYSIS OF THE INTERNATIONAL BUSINESS SITUATION
A. Economic, political and legal analysis of the trading country
1. Describe the trading country’s economic system, economic information important to your proposed business/
product/service, the level of foreign investment in that country
2. Describe the trading country’s governmental structure and stability, how the government controls trade and private business
3. Describe laws and/or governmental agencies that affect your business/product/service [i.e., labor laws, trade laws (U.S.A. and/or Canada and foreign)]
B. Trade area and cultural analysis
1. Geographic and demographic information, important customs and traditions, other pertinent cultural
information, competitive advantages and disadvantages of the proposed product and/or service
2. Market segment analysis target market (age, income level, population estimate, other specific demographic and economic information) customer buying behavior related to the proposed product and or service
3. Analysis of the potential location—importance and requirements of each trade document required by the U.S.A. and/or Canada and the country of choice
III.PROBLEM
List the top three problems your product/service is addressing.
IV. CUSTOMER SEGMENTS
Who are the target customers?
V. UNIQUE VALUE PROPOSITION
What is the single, clear, compelling message that states why your product/service is different and worth buying?
VI.SOLUTION
What are the top three features of your product/service?
VII.CHANNELS
What are the pathways to customers?
VIII. REVENUE STREAMS
A. What is the revenue model?
B. What are the life time values?
C. What is the revenue?
D. What is the gross margin?
IX. COST STRUCTURE
A. What are the customer acquisition costs?
B. What are the distribution costs?
C. What are the human resources costs?
D. Additional costs?
(Continued on next page)
125
IBP–2016
X. DETAILED FINANCIALS
A. Projected income statements by month for the first year’s operation (sales, expenses, profit/loss)
B. Projected cash flow for the first year
C. Projected cash flow by month for the first year’s operation
D. Projected balance sheet, end of first year
E. Projected three-year plan
F. A brief narrative description of the planned growth of the proposed business, including financial resources and needs
G. Proposed plan to meet capital needs
1. Personal and internal sources
2. Earnings, short-term and long-term borrowing, long-term equity
3. External sources
4. Short-term and long-term borrowing, long-term equity (if applicable)
5. Repayment plans
6. Plan to repay borrowed funds or provide return on investment to equity funds
XI. KEY METRICS
What are the key activities that must be measured?
XII. COMPETITIVE ADVANTAGE
What about your product/service means that it cannot be easily copied or bought?
XIII.CONCLUSION
Specific request for financing, summary of key points supporting the financial request
XIV.BIBLIOGRAPHY
XV.APPENDIX
An appendix is optional. Include in the appendix any exhibits appropriate to the written entry but not important
enough to include in the body; these might include sample questionnaires used, letters sent and received, general
background data, minutes of meetings, etc.
CHECKLIST STANDARDS
In addition to following the outline provided, when preparing your written entry you must observe all of the following rules. The purpose of these rules is to make competition as fair as possible among the participant teams. Refer to the Written Entry Checklist on
page 72 for a complete list of standards.
PRESENTATION GUIDELINES
n
n
n
n
n
n
n
n
126
Prior to the presentation, the judge will evaluate the written portion of the entry. The major emphasis of the written entry
is on the content. Drawings, illustrations and graphic presentations (where allowed) will be judged for clarity, not artistic
value.
The participants have been asked to prepare a proposal for a new business venture in an international setting.
Playing the role of a business executive, the judge will evaluate the written document and then interview the participants,
as if he/she were actually going to approve (or disapprove) the proposal.
The participants will present the plan to the judge in a 15-minute presentation worth 40 points. (See Presentation Judging.)
The presentation begins immediately after the introduction of the participants to the judge by the adult assistant. Each
participant must take part in the presentation.
Each participant may bring a copy of the written entry or note cards pertaining to the written entry and use as reference
during the presentation.
If time remains, the judge may ask questions pertaining to the project.
The participants may use the following items during the oral presentation:
– not more than three (3) standard-sized posters not to exceed 22 1/2 inches by 30 1/2 inches each. Participants may use
both sides of the posters, but all attachments must fit within the poster dimensions.
– one (1) standard-sized presentation display board not to exceed 36 1/2 inches by 48 1/2 inches.
– one (1) desktop flip chart presentation easel 12 inches by 10 inches (dimensions of the page).
– one (1) personal laptop computer.
– cell phones/smartphones, iPods/MP3 players, iPads/tablets or any type of a hand-held, information sharing device will
be allowed in written events if applicable to the presentation.
IBP–2016
– sound, as long as the volume is kept at a conversational level.
Only visual aids that can be easily carried to the presentation by the actual participants will be permitted, and the participants themselves must set up the visuals. No set-up time will be allowed. Participants must furnish their own materials
and equipment. No electrical power or Internet connection will be supplied.
n Materials appropriate to the situation may be handed to or left with judges in all competitive events. Items of monetary
value may be handed to but may not be left with judges. Items such as flyers, brochures, pamphlets and business cards
may be handed to or left with the judge. No food or drinks allowed.
n If any of these rules are violated, the adult assistant must be notified by the judge.
n
PRESENTATION JUDGING
Participants will make a 15-minute presentation to you. You are role-playing a business executive. You may refer to the written
entry, or to your notes, during the presentation.
At the beginning of the presentation (after introductions), the participants will describe the proposal and make the request for
approval. Allow the participants to complete this portion without interruption, unless you are asked to respond. Each participant
must take part in the presentation.
If time remains, you may ask questions that seem appropriate, based on your notes or on the written entry itself (to which you
may refer during the presentation).
At the conclusion of the presentation, thank the participants. Then complete the Presentation Evaluation Form, making sure to
record a score for all categories. Maximum score for the presentation is 40 points.
ENTREPRENEURSHIP
EVENTS
(Continued on next page)
127
IBP–2016
INTERNATIONAL BUSINESS
PLAN EVENT, 2016
Participant:_____________________________________________
Participant:_____________________________________________
WRITTEN ENTRY EVALUATION FORM
Participant:_____________________________________________
I.D. Number:____________________________________________
Please refer to Format Guidelines for the Written Entry for a more detailed explanation of these items.
Little/No
Value
Below
Meets
Exceeds
Expectations Expectations Expectations
EXECUTIVE SUMMARY
1.
One- to three-page description of the project
0-1
2
3
4
0-1
2–3
4
5
0-1
2–3
4
5
0-1
2
3
4
0-1
2
3
4
0-1
2–3
4
5
0-1
2
3
4
0-1
2–3
4
5
0-1
2–3
4
5
0-1
2–3
4
5
0-1
2–3
4
5
0-1
2–3
4
5
0-1
2
3
4
ANALYSIS OF THE INTERNATIONAL BUSINESS SITUATION
2.
• Economic, political and legal analysis
• Trade area and cultural analysis
PROBLEM
3.
List of the top three problems the product/service is addressing
CUSTOMER SEGMENTS
4.
Description of target customers
UNIQUE VALUE PROPOSITION
5.
Description of the single, clear, compelling message that states
why the product/service is different and worth buying
SOLUTIONS
6.
Description of the top three features of the product/service
CHANNELS
7.
Descriptions of the pathways to customers
REVENUE STREAMS
8.
• Description of the revenue model and life time values
• Explanation of the revenue and gross margin
COST STRUCTURE
9.
• Explanation of the customer acquisition costs, distribution costs,
human resources costs and any additional costs
DETAILED FINANCIALS
10.
• Projected income statements by month for the first year’s
operation (sales, expenses, profit/loss)
• Projected cash flow for the first year
• Projected cash flow by month for the first year’s operation
• Projected balance sheet, end of first year
• Projected three-year plan
• Description of the planned growth of the proposed business
• Proposed plan to meet capital needs
KEY METRICS
11.
Explanation of the key activities that must be measured
COMPETITIVE ADVANTAGE
12.
Explanation of why the product/service cannot be easily copied
or bought
CONCLUSION
13.
Specific request for financing, summary of key points supporting
the financial request
Written Entry Total Points (maximum 60 points):
128
Judge:
A
B
C
D
E
F
G
H
I
J
(circle one)
Judged
Score
IBP–2016
INTERNATIONAL BUSINESS
PLAN EVENT, 2016
Participant:_____________________________________________
Participant:_____________________________________________
ORAL PRESENTATION EVALUATION FORM
Participant:_____________________________________________
I.D. Number:____________________________________________
Little/No
Value
Below
Meets
Exceeds
Expectations Expectations Expectations
Judged
Score
PRESENTATION
1.
Opening presentation and request: description of the project;
organization, clarity and effectiveness of the presentation
0-1
2-3
4
5
TO WHAT EXTENT DID THE PARTICIPANTS:
2.
Assess opportunities for venture creation
0-1
2-3
4
5
3.
Determine feasibility of venture ideas
0-1
2-3
4
5
4.
Describe market-entry strategies for conducting business
internationally
0-1
2-3
4
5
5.
Evaluate risk-taking opportunities
0-1
2-3
4
5
6.
Explain the complexity of business operations
0-1
2-3
4
5
7.
Determine relationships among total revenue, marginal
revenue, output, and profit
0-1
2-3
4
5
8.
Describe marketing functions and related activities
0-1
2-3
4
5
ENTREPRENEURSHIP
EVENTS
Presentation Total Points (maximum 40 points):
RECAP:
WRITTEN ENTRY (60):
PRESENTATION (40):
SUBTOTAL (100):
LESS PENALTY POINTS:
TOTAL SCORE:
Judge:
A
B
C
D
E
F
G
H
I
J
(circle one)
129
BUSINESS GROWTH PLAN
EVENT 2016
The Business Growth Plan involves the idea generation and strategy development needed to grow an existing
business.
Participants in the Business Growth Plan will analyze their current business operations and identify opportunities ENTREPRENEURSHIP
to grow and expand the business. Options may include franchising, expanding into new markets, opening a second location, licensing
agreements, merging with or acquiring another business, diversifying product lines, forming strategic alliances with other businesses,
expanding to the Internet, etc.
At least one team member must be the actual owner/operator of the business. A parents’ business does not qualify.
Examples of sufficient documentation of ownership include items which clearly list the name(s) of the owner(s)/operator(s)
such as:
n notarized affidavit of ownership
n business licenses
n certificates of insurance
n tax filings
n local business permits.
Examples of insufficient documentation of ownership include items that are less official such as:
nwebpages
n business cards
n promotional materials.
1 TO 3 PARTICIPANTS
PAGES ALLOWED
PLUS PROOF OF OWNERSHIP DOCUMENTATION
PRESENTATION TIME
EVENT OVERVIEW
The Business Growth Plan Event consists of two major parts: the written document and the oral presentation by the
participants. The written document will account for 60 points and the oral presentation will account for the remaining 40
of the total 100 points.
n Each Business Growth Plan Event entry will be composed of one to three members of the DECA chapter. All participants
must present the project to the judges. All participants present must respond to questions.
n The body of the written entry must be limited to 30 numbered pages, including the appendix (if an appendix is attached),
but excluding the proof of ownership documentation, title page and the table of contents.
nThe Written Event Statement of Assurances and Academic Integrity must be signed and submitted with the entry. Do
not include it in the page numbering.
n The participants will bring all visual aids to the event briefing. Only approved visual aids may be used during the presentation.
n The oral presentation may be a maximum 15 minutes in length, including time for judge’s questions.
n The judge will evaluate the presentation, focusing on the effectiveness of public speaking and presentation skills and how well
the participants respond to questions that the judge may ask during the presentation.
n
KNOWLEDGE AND SKILLS DEVELOPED
Participants will demonstrate knowledge and skills needed to address the components of the project as described in the content outline and evaluation forms.
Participants will also develop many 21st century skills, in the following categories, desired by today’s employers:
Communication and Collaboration Critical Thinking and Problem Solving
n Information Literacy
n Leadership and Responsibility
n Productivity and Accountability
130
n
n
n
n
Creativity and Innovation
Flexibility and Adaptability
n Initiative and Self-direction
n Media Literacy
n Social and Cross-cultural Skills
EBG–2016
A crosswalk is available at www.deca.org that shows which 21st century skills are developed by participating in each competitive
event.
Many Common Core Standards for Mathematics and English Language Arts & Literacy are supported by participation in DECA’s
competitive events. Crosswalks are available at www.deca.org that show which common core standards are supported by participating in each competitive event.
FORMAT GUIDELINES FOR THE WRITTEN ENTRY
The written entry must follow these specifications. Refer also to the Written Entry Checklist and the Written Entry Evaluation
Form. A Written Event Statement of Assurances and Academic Integrity must be signed and submitted with the entry. Do not
include it in the page numbering.
Title page. The first page of the written entry is the title page. It must include in any order, but is not limited to, the
following:
BUSINESS GROWTH PLAN EVENT
Name of DECA chapter
Name of high school
School address
City, State/Province, ZIP/Postal Code
Names of participants
Date
Title page will not be numbered.
Table of contents. The table of contents should follow the title page.
The table of contents may be single-spaced and may be one or more pages long. The table of contents page(s) will not be
numbered.
Body of the written entry. The body of the written entry begins with Section I, Executive Summary, and continues in the sequence outlined here. The first page of the body is numbered 1 and all following pages are numbered in sequence. Page numbers continue through the bibliography (required) and the appendix (optional).
ENTREPRENEURSHIP
EVENTS
Follow this outline when you write your entry. Points for each section are included on the Written Entry Evaluation Form. Each
section must be titled, including the bibliography and the appendix.
I. EXECUTIVE SUMMARY
One- to three-page description of the plan
II. INTRODUCTION
A. Type of business owned and operated and a description of the current business operations
B. Products and/or services offered
C. Unique characteristics of the business
III. S.W.O.T. ANALYSIS
A. Strengths of the business
B. Weaknesses of the business
C. Opportunities available for the business
D. Threats to the business
IV. FIVE YEAR PLAN TO GROW AND EXPAND THE BUSINESS
A. Expansion opportunities
B. Marketing plan
C. Demographics of market area
V. FINANCING PLAN
A. Current financial situation, including financial documents
B. Capital needed for expansion opportunities
C. Fixed overhead and cost of operations
D. Time to achieve profitability
VI. CONCLUSION
Summary of key points
(Continued on next page)
131
EBG–2016
VII. BIBLIOGRAPHY
VIII. APPENDIX
An appendix is optional. Include in an appendix any exhibits appropriate to the written entry, but not important enough
to include in the body. These might include sample questionnaires used, letters sent and received, general background
data, minutes of meetings, etc.
* PROOF OF OWNERSHIP DOCUMENTATION (required)
Documentation to verify student ownership/operation. Pages in this section do not count towards the 30 numbered
pages.
CHECKLIST STANDARDS
In addition to following the outline provided, when preparing your written entry you must observe all of the following rules. The purpose of these rules is to make competition as fair as possible among the participant teams. Refer to the Written Entry Checklist on
page 72 for a complete list of standards.
PRESENTATION GUIDELINES
n
n
n
n
n
n
n
n
n
Prior to the presentation, the judge will evaluate the written portion of the entry. The major emphasis of the written entry
is on the content. Drawings, illustrations and graphic presentations (where allowed) will be judged for clarity, not artistic
value.
The participants will present the project to the judge in a 15-minute presentation worth 40 points. (See Presentation
Judging.)
The presentation begins immediately after the introduction of the participants to the judge by the adult assistant. Each
participant must take part in the presentation.
Each participant may bring a copy of the written entry or note cards pertaining to the written entry and use as reference
during the presentation.
If time remains, the judge may ask questions pertaining to the proposal.
The participants may use the following items during the oral presentation:
– not more than three (3) standard-sized posters not to exceed 22 1/2 inches by 30 1/2 inches each. Participant may use
both sides of the posters, but all attachments must fit within the poster dimensions.
– one (1) standard-sized presentation display board not to exceed 36 1/2 inches by 48 1/2 inches.
– one (1) desktop flip chart presentation easel 12 inches by 10 inches (dimensions of the page).
– one (1) personal laptop computer.
– cell phones/smartphones, iPods/MP3 players, iPads/tablets or any type of a hand-held, information sharing device will
be allowed in written events if applicable to the presentation.
– sound, as long as the volume is kept at a conversational level.
Only visual aids that can be easily carried to the presentation by the actual participants will be permitted, and the participants themselves must set up the visuals. No set-up time will be allowed. Participants must furnish his/her own materials
and equipment. No electrical power or Internet connection will be supplied.
Materials appropriate to the situation may be handed to or left with judges in all competitive events. Items of monetary
value may be handed to but may not be left with judges. Items such as flyers, brochures, pamphlets and business cards
may be handed to or left with the judge. No food or drinks allowed.
If any of these rules are violated, the adult assistant must be notified by the judge.
PRESENTATION JUDGING
Each participant will make a 15-minute presentation to you. You may refer to the written entry, or to notes, during the presentation.
At the beginning of the presentation (after introduction), the participant will describe the proposal and make the request for financing. Allow the participants to complete this portion without interruption, unless you are asked to respond. Each participant
must take part in the presentation.
If time remains, you may ask questions that seem appropriate, based on your notes or on the written entry itself (to which you
may refer during the presentation).
At the conclusion of the presentation, thank the participants. Then complete the Presentation Evaluation Form, making sure to
record a score for all categories. Maximum score for the presentation is 40 points.
132
EBG–2016
BUSINESS GROWTH PLAN
EVENT, 2016
Participant:_____________________________________________
Participant:_____________________________________________
WRITTEN ENTRY EVALUATION FORM
Participant:_____________________________________________
I.D. Number:____________________________________________
Please refer to Format Guidelines for the Written Entry for a more detailed explanation of these items.
Little/No
Value
Below
Meets
Exceeds
Expectations Expectations Expectations
Judged
Score
EXECUTIVE SUMMARY
1.
One- to three-page description of the project
0
1
2
3
INTRODUCTION
2.
Type of business owned and operated and description
of the current business operations
0-1
2
3
4
3.
Description of the products and/or services offered
0-1
2
3
4
4.
Unique characteristics of the business
0-1
2
3
4
SWOT ANALYSIS
5.
Strengths of the business
0
1
2
3
6.
Weaknesses of the business
0
1
2
3
7.
Opportunities available for the business
0
1
2
3
8.
Threats to the business
0
1
2
3
FIVE YEAR PLAN TO GROW AND EXPAND THE BUSINESS
9.
Expansion opportunities
0-1
2
3
4
10.
Marketing plan
0-1
2
3
4
11.
Demographics of market area
0
1
2
3
FINANCING PLAN
12.
Current financial situation
0-1
2
3
4
13.
Capital needed for expansion opportunities
0-1
2
3
4
14.
Fixed overhead and cost of operations
0-1
2
3
4
15.
Time to achieve profitability
0-1
2
3
4
0
1
2
3
0
1
2
3
CONCLUSION
16.
Summary of key points
APPEARANCE
17.
Professional layout, neatness, proper grammar,
spelling and word usage
Written Entry Total Points (maximum 60 points):
Judge:
A
B
C
D
E
F
G
H
I
J
(circle one)
133
EBG–2016
BUSINESS GROWTH PLAN
EVENT, 2016
Participant:_____________________________________________
Participant:_____________________________________________
ORAL PRESENTATION EVALUATION FORM
Participant:_____________________________________________
I.D. Number:____________________________________________
Little/No
Value
Below
Meets
Exceeds
Expectations Expectations Expectations
PRESENTATION
1.
Opening presentation and request: description of the project;
organization, clarity and effectiveness of the presentation
0-1-2
3-4
5-6
7-8
TO WHAT EXTENT DID THE PARTICIPANTS:
2.
Create processes for ongoing opportunity recognition
0-1-2
3-4
5-6
7-8
3.
Develop plan to invest resources into improving current
products or creating new ones
0-1-2
3-4
5-6
7-8
4.
Assess risks associated with the venture
0-1-2
3-4
5-6
7-8
5.
Determine relationships among total revenue, marginal
revenue, output, and profit
0-1-2
3-4
5-6
7-8
RECAP:
WRITTEN ENTRY (60):
PRESENTATION (40):
SUBTOTAL (100):
LESS PENALTY POINTS:
TOTAL SCORE:
Judge:
134
A
B
C
D
E
F
G
H
I
J
(circle one)
Judged
Score
FRANCHISE BUSINESS
PLAN EVENT 2016
Sponsored by
ENTREPRENEURSHIP
The purpose of the Franchise Business Plan Event is designed for participants to present a comprehensive business plan proposal to buy into an existing franchise. The participant seeks to become a franchisee.
The Franchise Business Plan Event includes the development and presentation of various aspects of a plan to form a business.
The event provides an opportunity for a participant to develop and demonstrate mastery of essential knowledge and skills as
they apply to the analysis of a business opportunity, the development of a marketing/promotion plan and the development of
a financial plan.
1 PARTICIPANT
PAGES ALLOWED
PRESENTATION TIME
EVENT OVERVIEW
This event consists of the three-part business prospectus describing a business the participant wants to develop and the
oral presentation.
n This event is for individual participants only.
n The body of the written entry must be limited to 30 numbered pages, not including the title page and the table of contents.
nThe Written Event Statement of Assurances and Academic Integrity must be signed and submitted with the entry. Do
not include it in the page numbering.
n The participant may bring all visual aids to the event briefing. Only approved visual aids may be used during the presentation.
n The oral presentation may be a maximum of 15 minutes in length, including time for judge’s questions..
n The judge will evaluate the presentation, focusing on the effectiveness of public speaking and presentation skills and how well
the participant responds to questions that the judge may ask during the presentation.
n
ENTREPRENEURSHIP
EVENTS
KNOWLEDGE AND SKILLS DEVELOPED
Participants will demonstrate knowledge and skills needed to address the components of the project as described in the content outline and evaluation forms.
Participants will also develop many 21st century skills, in the following categories, desired by today’s employers:
n
n
n
Communication and Collaboration Critical Thinking and Problem Solving
n Information Literacy
n Leadership and Responsibility
n Productivity and Accountability
n
Creativity and Innovation
Flexibility and Adaptability
n Initiative and Self-direction
n Media Literacy
n Social and Cross-cultural Skills
A crosswalk is available at www.deca.org that shows which 21st century skills are developed by participating in each competitive
event. Many Common Core Standards for Mathematics and English Language Arts & Literacy are supported by participation in
DECA’s competitive events. Crosswalks are available at www.deca.org that show which common core standards are supported
by participating in each competitive event.
FORMAT GUIDELINES FOR THE WRITTEN ENTRY
A crosswalk is available at www.deca.org that shows which 21st century skills are developed by participating in each competitive
event.
(Continued on next page)
135
EFB–2016
Title page. The first page of the written entry is the title page. It must include in any order, but is not limited to, the following:
FRANCHISE BUSINESS PLAN EVENT
Name of DECA chapter
Name of high school
School address
City, State/Province, ZIP/Postal Code
Name of participant
Date
The title page will not be numbered.
Table of contents. The table of contents should follow the title page. The table of contents may be single-spaced and may be
one or more pages long. The table of contents page(s) will not be numbered.
Body of the written entry. The body of the written entry begins with Section I, Executive Summary and continues in the sequence outlined here. The first page of the body is numbered 1 and all following pages are numbered in sequence. Page numbers continue through the bibliography (required) and appendix (optional).
Follow this outline when you write your proposal. Points for each section are shown on the Written Entry Evaluation Form. Each
section must be titled, including the bibliography and the appendix.
I. EXECUTIVE SUMMARY
One to three page summary of the business model
II. BUSINESS HISTORY, BACKGROUND, AND OBJECTIVES
A. Describe the company you wish to purchase franchise rights for
B. List your short term (next 12 months) and long term objectives
C. Describe the company’s major successes and achievements to data
D. Describe the company’s challenges and obstacles
E. Describe any changes in structure, management, ownership, etc. that have taken place in the past year
III. BUSINESS ENVIRONMENT
Describe how environmental factors such as the local, national, or international economy, changes in population, interest rates, changes in levels of employment, etc. may affect your business
IV. PRODUCTS AND/OR SERVICES
A. List and describe the products and/or services offered
B. Describe any planned changes or additions to the present line of products/services within the next year
V. PRESENT MARKET
A. Describe the present market (geographic location of your potential customers, types of customers)
B. What is the growth potential in your market?
C. Describe the current pricing policy
D. If the business is seasonal, explain how the company adjusts to seasonal factors
VI.COMPETITION
A. List the company’s primary competitors in your market. Identify their strengths and weaknesses
B. What advantages does the company have as compared with its primary competitors?
C. What disadvantages does the company have as compared with its primary competitors?
VII. MARKETING PLAN
A. Detailed description of the customers and geographic territory to be targeted for marketing efforts to
generate revenue
B. Describe the company’s existing marketing techniques, strategies, and tools
C. Describe the marketing techniques, strategies, and tools you will use in the future to promote the business
VIII. MANAGEMENT AND ORGANIZATION
A. Describe your management team and its strengths and weaknesses
B. Describe your plan to further develop your management team
C. Describe your management succession plan—who will take over in the event of the incapacity or continued absence of any owner or key employee?
D. Describe the need for, and how you will obtain, additional management personnel based on present and
projected sales
IX. BUSINESS RESOURCES
A. List the major operating equipment that you will purchase or lease
136
EFB–2016
B. List major suppliers, location, and payment terms
C. Identify other outside resources used/or needed to fulfill customer requirements
D. Describe quality control procedures
E. Describe the availability of skilled labor to meet your company needs
F. Describe the type and extent of necessary training that will be required to upgrade the skills of labor and
administrative employees and the estimated cost
G. Projected number of full-time and part-time employees
H. Organizational chart
X. FINANCIAL PLAN AND DATA
A. Describe the company’s sales and profit trend.
B. Outline your strategy and timing for obtaining capital
C. Two year projected operating statement
D. One year projected cash flow statement
XI.CONCLUSION
Specific request for financing, summary of key points supporting the financial request
XII.BIBLIOGRAPHY
XIII.APPENDIX
An appendix is optional. Include in the appendix any exhibits appropriate to the written entry but not important
enough to include in the body; these might include sample questionnaires used, letters sent and received, general
background data, minutes of meetings, etc.
CHECKLIST STANDARDS
In addition to following the outline provided, when preparing your written entry you must observe all of the following rules. The purpose of these rules is to make competition as fair as possible among the participant teams. Refer to the Written Entry Checklist on
page 72 for a complete list of standards.
PRESENTATION GUIDELINES
n
n
n
n
n
n
n
n
ENTREPRENEURSHIP
EVENTS
n
The major emphasis of the proposal is on the content. Drawings, illustrations and graphic presentations (where allowed)
will be judged for clarity, not artistic value.
The participant will present the proposal to the judge in a 15-minute presentation worth 100 points. (See Presentation
Judging.)
The presentation begins immediately after the introduction of the participant to the judge by the adult assistant.
The participant may bring a copy of the proposal or note cards pertaining to the proposal and use as reference during
the presentation.
If time remains, the judge may ask questions pertaining to the proposal.
The participant may use the following items during the oral presentation:
– not more than three (3) standard-sized posters not to exceed 22 1/2 inches by 30 1/2 inches each. Participant may use
both sides of the posters, but all attachments must fit within the poster dimensions.
– one (1) standard-sized presentation display board not to exceed 36 1/2 inches by 48 1/2 inches.
– one (1) desktop flip chart presentation easel 12 inches by 10 inches (dimensions of the page).
– one (1) personal laptop computer.
– cell phones/smartphones, iPods/MP3 players, iPads/tablets or any type of a hand-held, information sharing device will
be allowed in written events if applicable to the presentation.
– sound, as long as the volume is kept at a conversational level.
Only visual aids that can be easily carried to the presentation by the actual participant will be permitted, and the participant himself/herself must set up the visuals. No set-up time will be allowed. Participant must furnish his/her own materials and equipment. No electrical power or Internet connection will be supplied.
Materials appropriate to the situation may be handed to or left with judges in all competitive events. Items of monetary
value may be handed to but may not be left with judges. Items such as flyers, brochures, pamphlets and business cards
may be handed to or left with the judge. No food or drinks allowed.
If any of these rules are violated, the adult assistant must be notified by the judge.
(Continued on next page)
137
EFB–2016
PRESENTATION JUDGING
The participant, assuming the role of an entrepreneur, has prepared a plan to form a business. As the judge, you are to assume
the role of a potential source of capital for the business.
At the beginning of the presentation (after introductions), the participant will set up any visual aids and present the proposal.
Set-up time and presentation time are included in the 15 minutes. Allow the participant to complete this portion without interruption, unless you are asked to respond.
If time remains, you may ask questions that seem appropriate, based on your notes or on the written entry itself (to which you
may refer during the presentation).
After the presentation, please thank the participant. Then complete the Presentation Evaluation Form, making sure to record
a score for all categories. The maximum score for the evaluation is 100 points. It may help to go through several entries before
actually starting to score the entries. Take notes on a separate sheet of paper if you wish to ask the participant about specific
areas of the proposal during the presentation.
138
EFB–2016
FRANCHISING BUSINESS PLAN
EVENT, 2016
Participant:_____________________________________________
I.D. Number:____________________________________________
WRITTEN ENTRY EVALUATION FORM
Little/No
Value
Below
Meets
Exceeds
Expectations Expectations Expectations
Judged
Score
EXECUTIVE SUMMARY
1.
One- to three-page summary of the business model
0-1
2-3
4
5
0-1
2-3
4-5
6
0-1
2-3
4
5
0-1
2-3
4
5
0-1
2-3
4
5
0-1
2-3
4
5
0-1
2-3
4-5
6
0-1
2-3
4-5
6
0-1
2-3
4-5
6
0-1
2-3
4-5
6
0-1
2-3
4
5
BUSINESS HISTORY, BACKGROUND, AND OBJECTIVES
2.
• Description of the company
• List of short term (next 12 months) and long term objectives
BUSINESS ENVIRONMENT
3.
Description of how environmental factors may affect the business
PRODUCTS AND/OR SERVICES
4.
List of and descriptions of the products and/or services offered
PRESENT MARKET
5.
Description of the present market and growth potential
COMPETITION
6.
List of the company’s primary competitors in the market and
identification of their strengths and weaknesses
MARKETING PLAN
7.
• Detailed description of the customers and geographic territory
to be targeted for marketing efforts to generate revenue
• Description of the company’s existing marketing techniques,
strategies, and tools
• Description of the marketing techniques, strategies, and tools to
be used in the future to promote the business
MANAGEMENT AND ORGANIZATION
8.
• Description of the management team and its strengths and
weaknesses.
• Description of the plan to further develop the management team.
BUSINESS RESOURCES
9.
• List of the major operating equipment that is needed
• List of major suppliers, location, and payment terms
• Outside resources used/or needed to fulfill customer requirements
• Description of quality control procedures
• Availability of skilled labor to meet the company’s needs
• Training required to upgrade the skills of labor and administrative
employees and the estimated cost
• Projected number of full-time and part-time employees
• Organizational chart
FINANCIAL PLAN AND DATA
10.
• Description of the company’s sales and profit trends
• Outline of strategy and timing for obtaining capital
• Two year projected operating statement
• One year projected cash flow statement
CONCLUSION
11.
Specific request for financing, summary of key points supporting
the financial
Total Possible Points: 60
Judge:
A
Written Entry Total Points:
B
C
D
E
F
G
H
I
J
(circle one)
139
EFB–2016
FRANCHISING BUSINESS PLAN
EVENT, 2016
Participant:_____________________________________________
I.D. Number:____________________________________________
ORAL PRESENTATION EVALUATION FORM
Little/No
Value
Below
Meets
Exceeds
Expectations Expectations Expectations
PRESENTATION
1.
Opening presentation and request: description of the project;
organization, clarity and effectiveness of the presentation
0-1
2-3
4
5
TO WHAT EXTENT DID THE PARTICIPANTS:
2.
Assess opportunities for venture creation
0-1
2-3
4
5
3.
Determine feasibility of venture ideas
0-1
2-3
4
5
4.
Assess start-up requirements
0-1
2-3
4
5
5.
Evaluate risk-taking opportunities
0-1
2-3
4
5
6.
Explain the complexity of business operations
0-1
2-3
4
5
7.
Determine relationships among total revenue, marginal
revenue, output, and profit
0-1
2-3
4
5
8.
Describe marketing functions and related activities
0-1
2-3
4
5
Presentation Total Points (maximum 40 points):
RECAP:
WRITTEN ENTRY (60):
PRESENTATION (40):
SUBTOTAL (100):
LESS PENALTY POINTS:
TOTAL SCORE:
Judge:
140
A
B
C
D
E
F
G
H
I
J
(circle one)
Judged
Score
ADVERTISING CAMPAIGN
EVENT 2016
The purpose of the Advertising Campaign Event is to provide an opportunity for the participants to prepare an
advertising campaign of any length for a real product, service, company or business and to present the campaign to
a prospective client/advertiser. The participants will also indicate an appropriate budget and select media.
MARKETING
The Advertising Campaign Event allows an opportunity for the participants to demonstrate promotional knowledge
and skills necessary for advertising management personnel.
1 TO 3 PARTICIPANTS
CLUSTER
PAGES ALLOWED
PRESENTATION TIME
EVENT OVERVIEW
This event consists of outlined fact sheets, the cluster exam and the oral presentation. The maximum score for the presentation evaluation is 100 points. The presentation will be weighted at twice (2 times) the value of the exam score. The
exam score carries forward into the final round of competition.
n Each event entry will be composed of one to three members of the DECA chapter.
n Each participant will be given a 100-question, multiple-choice, cluster exam testing knowledge of the Business Administration Core performance indicators and the Marketing Cluster performance indicators. In the case of group entries, the
scores of each participant will be averaged to produce a single team score.
n The body of the written entry must be limited to 11 numbered pages, not including the title page and table of contents.
nThe Written Event Statement of Assurances and Academic Integrity must be signed and submitted with the entry. Do
not include it in the page numbering.
n The participants may bring all visual aids to the event briefing. Only approved visual aids may be used during the presentation.
n The oral presentation may be a maximum of 15 minutes in length, including time for judge’s questions.
n The judge will evaluate the presentation, focusing on the effectiveness of public speaking and presentation skills and how well
the participants respond to questions that the judge may ask during the presentation.
n
KNOWLEDGE AND SKILLS DEVELOPED
Participants will demonstrate knowledge and skills needed to address the components of the project as described in the content outline and evaluation forms.
n
n
n
Communication and Collaboration Critical Thinking and Problem Solving
n Information Literacy
n Leadership and Responsibility
n Productivity and Accountability
n
MARKETING
REPRESENTATIVE EVENTS
Participants will also develop many 21st century skills, in the following categories, desired by today’s employers:
Creativity and Innovation
Flexibility and Adaptability
n Initiative and Self-direction
n Media Literacy
n Social and Cross-cultural Skills
A crosswalk is available at www.deca.org that shows which 21st century skills are developed by participating in each competitive
event.
Many Common Core Standards for Mathematics and English Language Arts & Literacy are supported by participation in DECA’s
competitive events. Crosswalks are available at www.deca.org that show which common core standards are supported by participating in each competitive event.
FORMAT GUIDELINES FOR THE WRITTEN ENTRY
The written entry must follow these specifications. Refer also to the Written Entry Checklist and the Written Entry Evaluation
Form. A Written Event Statement of Assurances and Academic Integrity must be signed and submitted with the entry. Do not
include it in the page numbering.
(Continued on next page)
141
ADC–2016
Title page. The first page of the written entry is the title page. It must include in any order, but is not limited to, the following:
ADVERTISING CAMPAIGN EVENT
Name of DECA chapter
Name of high school
School address
City, State/Province, ZIP/Postal Code
Names of participants
Date
The title page will not be numbered.
Table of contents. The table of contents should follow the title page. The table of contents may be single-spaced and may be
one or more pages long. The table of contents page(s) will not be numbered.
Body of the written entry. The body of the written entry begins with Section I, Executive Summary, and continues in the sequence outlined here. The first page of the body is numbered 1 and all following pages are numbered in sequence. Page numbers continue through the bibliography (required) and the appendix (optional).
The participants will prepare Advertising Campaign fact sheets. The fact sheets, in outline form, shall be limited to a maximum
of 11 pages (not including title page).
Follow this outline when you write your entry. Points for each section are shown on the Presentation Evaluation Form. Each section must be titled, including the bibliography and the appendix.
I. EXECUTIVE SUMMARY
One-page description of the campaign
II.DESCRIPTION
Description of the product, service, company or business selected
III. OBJECTIVE(S) OF THE CAMPAIGN
IV. IDENTIFICATION OF THE TARGET MARKET
A. Primary markets
B. Secondary markets
V. LIST OF ADVERTISING MEDIA SELECTION NECESSARY FOR THE CAMPAIGN
VI. SCHEDULES OF ALL ADVERTISING PLANNED
VII. SCHEDULES OF ALL SALES PROMOTION ACTIVITY(IES) PLANNED
VIII. BUDGET (Detailed projections of actual cost)
IX. STATEMENT OF BENEFITS TO THE CLIENT/ADVERTISER
X.BIBLIOGRAPHY
XI. APPENDIX
An appendix is optional. Include in an appendix any exhibits appropriate to the written entry but not important enough
to include in the body. These might include sample questionnaires used, letters sent and received, general background
data, minutes of meetings, etc.
CHECKLIST STANDARDS
In addition to following the outline provided, when preparing your written entry you must observe all of the following rules. The purpose of these rules is to make competition as fair as possible among the participant teams. Refer to the Written Entry Checklist on
page 72 for a complete list of standards.
PRESENTATION GUIDELINES
n
n
n
n
n
142
The major emphasis of the fact sheets is on the content. Drawings, illustrations and graphic presentations (where allowed) will be judged for clarity, not artistic value.
The participants will present to the judge in a 15-minute presentation worth 100 points. (See Presentation Judging.)
The presentation begins immediately after the introduction of the participants to the judge by the adult assistant. Each
participant must take part in the presentation.
Each participant may bring a copy of the written entry or note cards pertaining to the written entry and use as reference
during the presentation.
If time remains, the judge may ask questions pertaining to the project.
ADC–2016
n
The participants may use the following items during the oral presentation:
– visual aids appropriate for an actual advertising campaign presentation. Live models are not allowed.
– not more than three (3) standard-sized posters not to exceed 22 1/2 inches by 30 1/2 inches each. Participants may
use both sides of the posters, but all attachments must fit within the poster dimensions.
– one (1) standard-sized presentation display board not to exceed 36 1/2 inches by 48 1/2 inches.
– one (1) desktop flip chart presentation easel 12 inches by 10 inches (dimensions of the page).
– one (1) personal laptop computer.
– cell phones/smartphones, iPods/MP3 players, iPads/tablets or any type of a hand-held, information sharing device will
be allowed in written events if applicable to the presentation.
– sound, as long as the volume is kept at a conversational level.
n Only visual aids that can be easily carried to the presentation by the actual participants will be permitted, and the participants themselves must set up the visuals. No set-up time will be allowed. Participants must furnish their own materials
and equipment. No electrical power or Internet connection will be supplied.
n Materials appropriate to the situation may be handed to or left with judges in all competitive events. Items of monetary
value may be handed to but may not be left with judges. Items such as flyers, brochures, pamphlets and business cards
may be handed to or left with the judge. No food or drinks allowed.
n
If any of these rules are violated, the adult assistant must be notified by the judge.
PRESENTATION JUDGING
The participants, assuming the role of advertising personnel, will have prepared an advertising campaign for a product, service,
company or business of their choice. The role of the judge is that of a client/advertiser who will assess the participants’ campaign proposals.
At the beginning of the presentation (after introductions), the participants will set up any visual aids and present the proposal.
Set-up time and presentation time are included in the 15 minutes. Allow the participants to complete this portion without interruption, unless you are asked to respond. Each participant must take part in the presentation.
If time remains, you may ask questions that seem appropriate, based on your notes or on the written entry itself (to which you
may refer during the presentation).
The Presentation Evaluation Form follows the outline shown in the section entitled Presentation Guidelines, which explains in
greater detail what should be discussed in each part. Familiarize yourself with all of the guidelines before starting to evaluate
the presentation.
After the presentation, please thank the participants. Then complete the Presentation Evaluation Form, making sure to record
a score for all categories. The maximum score for the evaluation is 100 points. It may help to go through several entries before
actually starting to score the entries. Take notes on a separate sheet of paper if you wish to ask the participant about specific
areas of the advertising campaign during the presentation.
MARKETING
REPRESENTATIVE EVENTS
(Continued on next page)
143
ADC–2016
ADVERTISING CAMPAIGN EVENT, 2016
Participant:_____________________________________________
FACT SHEETS AND ORAL PRESENTATION
Participant:_____________________________________________
EVALUATION FORM
Participant:_____________________________________________
I.D. Number:____________________________________________
Little/No
Value
Below
Expectations
Meets
Expectations
Exceeds
Expectations
0-1-2-3-4
5-6-7-8-9
10-11-12
13-14-15
1.
The oral presentation clearly expands and develops the
objectives as written in the fact sheets.
2.
The target market is clearly and accurately analyzed
for the product(s) and/or service(s) selected. The
secondary target markets are accurately considered.
0-1-2
3-4-5
6
7-8
3.
The media selection is realistic and properly defined in
terms of reach, frequency and continuity.
0-1-2
3-4-5
6
7-8
4.
The budget is realistic for the campaign based on the
product and location of the campaign. All costs that
would be incurred have been considered.
0-1-2
3-4-5
6
7-8
5.
The advertising scheduled shows continuity and logical
order.
0-1-2
3-4-5
6
7-8
6.
The campaign has a realistic length and promotions
are scheduled properly in relation to the stated target
markets.
0-1-2
3-4-5
6
7-8
7.
The campaign stresses product and/or service
benefits that appeal to the target markets described.
0-1-2
3-4-5
6
7-8
8.
Anticipated sales are given and are realistic in
terms of the length and budget of the campaign.
Mentions how the results will be evaluated.
0-1-2
3-4-5
6
7-8
9.
The ad layouts, commercials, etc., show a basic
understanding of production techniques, are consistent
with other parts of the campaign and are original.
0-1
2-3
4-5
6-7
10.
The written and oral presentations show evidence
of a realistic knowledge of advertising principles
and are well-organized and presented in a
logical manner.
0-1
2-3
4-5
6-7
11.
The campaign shows real creativity and uses a
unique and effective approach.
0-1
2-3
4-5
6-7
12.
Appearance of fact sheets and word usage.
Professional layout, neatness, proper grammar,
spelling and word usage.
0-1
2
3
4
13.
Overall performance: professional appearance,
poise, confidence, presentation technique, effective
use of visuals, professionalism of participants,
participation by each participant present.
0-1
2
3
4
Total Possible Points: 100
Judge’s Total Score:
LESS PENALTY POINTS:
TOTAL SCORE:
Judge:
144
A
B
C
D
E
F
G
H
I
J
(circle one)
Judged
Score
FASHION MERCHANDISING
PROMOTION PLAN 2016
Sponsored by
The purpose of the Fashion Merchandising Promotion Plan is to provide an opportunity for the participants to
demonstrate promotional competencies and other competencies needed by management personnel.
The Fashion Merchandising Promotion Plan provides the participant with the opportunity to
MARKETING
n
develop a seasonal sales promotion plan, using apparel and accessory items only, for a retail store
n present the plan in a role-playing situation to the store manager
1 TO 3 PARTICIPANTS
CLUSTER
PAGES ALLOWED
PRESENTATION TIME
EVENT OVERVIEW
This event consists of outlined fact sheets, the cluster exam and the oral presentation. The maximum score for the presentation evaluation is 100 points. The presentation will be weighted at twice (2 times) the value of the exam score. The
exam score carries forward into the final round of competition.
n Each event entry will be composed of one to three members of the DECA chapter.
n Each participant will be given a 100-question, multiple-choice, cluster exam testing knowledge of the Business Administration Core performance indicators and the Marketing Cluster performance indicators. In the case of group entries, the
scores of each participant will be averaged to produce a single team score.
n The body of the written entry must be limited to 11 numbered pages, not including the title page and table of contents.
nThe Written Event Statement of Assurances and Academic Integrity must be signed and submitted with the entry. Do
not include it in the page numbering.
n The participants may bring all visual aids to the event briefing. Only approved visual aids may be used during the presentation.
n The oral presentation may be a maximum of 15 minutes in length, including time for judge’s questions.
n The judge will evaluate the presentation, focusing on the effectiveness of public speaking and presentation skills and how well
the participants respond to questions that the judge may ask during the presentation.
n
KNOWLEDGE AND SKILLS DEVELOPED
MARKETING
REPRESENTATIVE EVENTS
Participants will demonstrate knowledge and skills needed to address the components of the project as described in the content outline and evaluation forms.
Participants will also develop many 21st century skills, in the following categories, desired by today’s employers:
n
n
Communication and Collaboration Critical Thinking and Problem Solving
Information Literacy
Leadership and Responsibility
n Productivity and Accountability
n
n
n
n
n
n
Creativity and Innovation
Flexibility and Adaptability
Initiative and Self-direction
Media Literacy
n Social and Cross-cultural Skills
A crosswalk is available at www.deca.org that shows which 21st century skills are developed by participating in each competitive
event.
Many Common Core Standards for Mathematics and English Language Arts & Literacy are supported by participation in DECA’s
competitive events. Crosswalks are available at www.deca.org that show which common core standards are supported by participating in each competitive event.
(Continued on next page)
145
FMP–2016
FORMAT GUIDELINES FOR THE WRITTEN ENTRY
The written entry must follow these specifications. Refer also to the Written Entry Checklist and the Written Entry Evaluation
Form. A Written Event Statement of Assurances and Academic Integrity must be signed and submitted with the entry. Do not
include it in the page numbering.
Title page. The first page of the written entry is the title page. It must include in any order, but is not limited to, the
following:
FASHION MERCHANDISING PROMOTION PLAN
Name of DECA chapter
Name of high school
School address
City, State/Province, ZIP/Postal Code
Name of participant
Date
The title page will not be numbered.
Table of contents. The table of contents should follow the title page. The table of contents may be single-spaced and may be
one or more pages long. The table of contents page(s) will not be numbered.
Body of the written entry. The body of the written entry begins with Section I, Executive Summary, and continues in the sequence outlined here. The first page of the body is numbered 1 and all following pages are numbered in sequence. Page numbers continue through the bibliography (required) and the appendix (optional).
The participants will prepare Fashion Merchandising Promotion Plan fact sheets. The fact sheets, in outline form, shall be
limited to a maximum of 11 pages (not including title page and table of contents).
Follow this outline when you write your entry. Points for each section are shown on the Presentation Evaluation Form. Each section must be titled, including the bibliography and the appendix.
I. EXECUTIVE SUMMARY
One-page description of the plan
II. DESCRIPTION OF THE STORE
III. OBJECTIVES—What the promotional campaign is to accomplish
IV. SCHEDULE OF EVENTS—Promotional activity(ies) must include the following:
A. Special events (example: fashion shows, demonstrations)
B. Advertising (example: paid/co-op advertisement in various types of media)
C. Display (example: interior and exterior)
D. Publicity (example: press releases sent to various types of media)
E. Other in-store activity(ies) (example: involvement of sales employees, etc.)
V. RESPONSIBILITY SHEET (assigned positions and activity(ies), etc.)
VI. BUDGET (detailed projections of actual cost, Section IV A-E)
VII. STATEMENT OF BENEFITS TO THE RETAIL ESTABLISHMENT
VIII.BIBLIOGRAPHY
IX.APPENDIX
An appendix is optional. Include in an appendix any exhibits appropriate to the written entry but not important enough
to include in the body. These might include sample questionnaires used, letters sent and received, general background
data, minutes of meetings, etc.
CHECKLIST STANDARDS
In addition to following the outline provided, when preparing your written entry you must observe all of the following rules. The purpose of these rules is to make competition as fair as possible among the participant teams. Refer to the Written Entry Checklist on
page 72 for a complete list of standards.
PRESENTATION GUIDELINES
n
The major emphasis of the fact sheets is on the content. Drawings, illustrations and graphic presentations (where allowed) will be judged for clarity, not artistic value.
FMP–2016
n
n
n
n
n
n
n
n
The participants will present to the judge in a 15-minute presentation worth 100 points. (See Presentation Judging.)
The presentation begins immediately after the introduction of the participants to the judge by the adult assistant. Each
participant must take part in the presentation.
Participants will spend not more than 15 minutes (after introductions) setting up visual aids and delivering the oral presentation. Each participant may bring a copy of the written entry or note cards pertaining to the written entry and use as
reference during the presentation.
If time remains, the judge may ask questions pertaining to the project.
The participants may use the following items during the oral presentation:
– visual aids appropriate for an actual in-store situation. Live models are not allowed.
– not more than three (3) standard-sized posters not to exceed 22 1/2 inches by 30 1/2 inches each. Participants may use
both sides of the posters, but all attachments must fit within the poster dimensions.
– one (1) standard-sized presentation display board not to exceed 36 1/2 inches by 48 1/2 inches.
– one (1) desktop flip chart presentation easel 12 inches by 10 inches (dimensions of the page).
– one (1) personal laptop computer.
– cell phones/smartphones, iPods/MP3 players, iPads/tablets or any type of a hand-held, information sharing device will
be allowed in written events if applicable to the presentation.
– sound, as long as the volume is kept at a conversational level.
Only visual aids that can be easily carried to the presentation by the actual participants will be permitted, and the participants themselves must set up the visuals. No set-up time will be allowed. Participants must furnish their own materials
and equipment. No electrical power or Internet connection will be supplied.
Materials appropriate to the situation may be handed to or left with judges in all competitive events. Items of monetary
value may be handed to but may not be left with judges. Items such as flyers, brochures, pamphlets and business cards
may be handed to or left with the judge. No food or drinks allowed.
If any of these rules are violated, the adult assistant must be notified by the judge.
PRESENTATION JUDGING
The participants will assume the role of management trainees. The store manager has assigned the participants the task of preparing a seasonal sales promotion campaign for the store or a department in the store. The participants are encouraged to use
a real retail store (of any size) as a basis for the research and planning, which must be for one store or a department within the
store where sales promotion planning is actually done in-store.
At the beginning of the presentation (after introductions), the participants will set up any visual aids and present the proposal.
Set-up time and presentation time are included in the 15 minutes. Allow the participants to complete this portion without interruption, unless you are asked to respond.
MARKETING
REPRESENTATIVE EVENTS
You may question the participants on their proposal. To ensure fairness, you must ask each participant or group of participants
the same questions—one from each of the categories shown on the evaluation sheet. You should prepare these questions after
you have read each prospectus but before the presentation begins.
If time remains, you may ask questions that seem appropriate, based on your notes or on the written entry itself (to which you
may refer during the presentation).
The Presentation Evaluation Form follows the outline shown in the section entitled Guidelines for the Format of the Written
Entry, which explains in greater detail what should be discussed in each section. Familiarize yourself with all of the guidelines
before starting to evaluate the entry.
After the presentation, please thank the participants. Then complete the Presentation Evaluation Form, making sure to record a score for all categories. The maximum score for the evaluation is 100 points. It may help to go through several entries
before actually starting to score the entries. Take notes on a separate sheet of paper if you wish to ask the participants about
specific areas of the proposal during the presentation.
(Continued on next page)
147
FMP–2016
FASHION MERCHANDISING
PROMOTION PLAN, 2016
Participant:_____________________________________________
FACT SHEETS AND ORAL PRESENTATION
Participant:_____________________________________________
EVALUATION FORM
Participant:_____________________________________________
I.D. Number:____________________________________________
Little/No
Value
Below
Expectations
Meets
Expectations
Exceeds
Expectations
1.
The written and oral presentations show evidence
of a realistic knowledge of fashion merchandising
trends.
0-1
2-3
4-5
6-7
2.
The oral presentation clearly and professionally
expands and develops the objectives as written in
the promotion plan with appropriate presentation
techniques.
0-1
2-3
4-5
6-7
3.
The budget is realistic for the promotion plan based
on the size and location of the store.
0-1
2-3
4-5
6-7
4.
The schedule of events shows continuity and logical
order.
0-1
2-3
4-5
6-7
5.
The responsibility sheet is compatible with the size
and location of the store as described.
0-1
2-3
4-5
6-7
6.
The promotion plan shows creativity in design and
format. If visual aids are used, do they help to clarify
and/or enhance the promotion plan? Are visuals
limited to those used in an actual in-store situation?
0-1-2-3-4
5-6-7-8-9
10-11-12
13-14
7.
The oral presentation and the written plan are
logical, complete and workable for the particular
situation.
0-1-2-3-4
5-6-7-8-9
10-11-12-13
14-15-16
8.
The oral presentation specifically identifies and
justifies the promotional areas of display, publicity,
special events and sales training.
0-1-2-3-4
5-6-7-8-9
10-11-12
13-14
9.
Participant overcame objections by answering the
judge’s questions.
0-1-2-3-4
5-6-7-8-9
10-11-12
13-14
10.
Professional layout, neatness, proper grammar,
spelling and word usage.
0-1
2-3
4-5
6-7
Total Possible Points: 100
Judge’s Total Score:
LESS PENALTY POINTS:
TOTAL SCORE:
Judge:
148
A
B
C
D
E
F
G
H
I
J
(circle one)
Judged
Score
SPORTS AND ENTERTAINMENT
PROMOTION PLAN 2016
The purpose of the Sports and Entertainment Promotion Plan is to provide an opportunity for the participants to
demonstrate promotional competencies and other competencies needed by management personnel.
The Sports and Entertainment Promotion Plan provides the participants with the opportunity to
n develop a seasonal sales promotion plan for a sports and/or entertainment company
n present the plan in a role-playing situation to the company manager
1 TO 3 PARTICIPANTS
CLUSTER
PAGES ALLOWED
MARKETING
PRESENTATION TIME
EVENT OVERVIEW
This event consists of outlined fact sheets, the cluster exam and the oral presentation. The maximum score for the
presentation evaluation is 100 points. The presentation will be weighted at twice (2 times) the value of the exam
score. The exam score carries forward into the final round of competition.
n This event entry will be composed of one to three members of the DECA chapter.
n Each participant will be given a 100-question, multiple-choice, cluster exam testing knowledge of the Business
Administration Core performance indicators and the Marketing Cluster performance indicators. In the case of
group entries, the scores of each participant will be averaged to produce a single team score.
n The body of the written entry must be limited to 11 numbered pages, not including the title page and table of
contents.
nThe Written Event Statement of Assurances and Academic Integrity must be signed and submitted with the
entry. Do not include it in the page numbering.
n The participants may bring all visual aids to the event briefing. Only approved visual aids may be used during the
presentation.
n The oral presentation may be a maximum of 15 minutes in length, including time for judge’s questions..
n The judge will evaluate the presentation, focusing on the effectiveness of public speaking and presentation skills and
how well the participants respond to questions that the judge may ask during the presentation.
n
KNOWLEDGE AND SKILLS DEVELOPED
Participants will demonstrate knowledge and skills needed to address the components of the project as described in the
content outline and evaluation forms.
n
n
n
Communication and Collaboration Critical Thinking and Problem Solving
n Information Literacy
n Leadership and Responsibility
n Productivity and Accountability
n
MARKETING
REPRESENTATIVE EVENTS
Participants will also develop many 21st century skills, in the following categories, desired by today’s employers:
Creativity and Innovation
Flexibility and Adaptability
n Initiative and Self-direction
n Media Literacy
n Social and Cross-cultural Skills
A crosswalk is available at www.deca.org that shows which 21st century skills are developed by participating in each
competitive event.
Many Common Core Standards for Mathematics and English Language Arts & Literacy are supported by participation
in DECA’s competitive events. Crosswalks are available at www.deca.org that show which common core standards are
supported by participating in each competitive event.
FORMAT GUIDELINES FOR THE WRITTEN ENTRY
The written entry must follow these specifications. Refer also to the Written Entry Checklist and the Written Entry Evaluation Form. A Written Event Statement of Assurances and Academic Integrity must be signed and submitted with the
entry. Do not include it in the page numbering.
(Continued on next page)
149
SEPP–2016
Title page. The first page of the written entry is the title page. It must include in any order, but is not limited to, the following:
SPORTS AND ENTERTAINMENT PROMOTION PLAN
Name of DECA chapter
Name of high school
School address
City, State/Province, ZIP/Postal Code
Name of participant
Date
The title page will not be numbered.
Table of contents. The table of contents should follow the title page. The table of contents may be single-spaced and may be
one or more pages long. The table of contents page(s) will not be numbered.
Body of the written entry. The body of the written entry begins with Section I, Executive Summary, and continues in the sequence outlined here. The first page of the body is numbered 1 and all following pages are numbered in sequence. Page numbers continue through the bibliography (required) and the appendix (optional).
The participants will prepare Sports and Entertainment Promotion Plan fact sheets. The fact sheets, in outline form, shall be
limited to a maximum of 11 pages (not including title page and table of contents).
Follow this outline when you write your entry. Points for each section are shown on the Presentation Evaluation Form. Each section must be titled, including the bibliography and the appendix.
I. EXECUTIVE SUMMARY
One-page description of the plan
II. DESCRIPTION OF THE COMPANY/ORGANIZATION
III. OBJECTIVES—What the promotional campaign is to accomplish
IV. SCHEDULE OF EVENTS—Promotional activity(ies) must include the following:
A. Special events (example: theme nights, giveaways, etc)
B. Advertising (example: paid/co-op advertisement in various types of media)
C. Display (example: signage, souvenir stands, and facility decor)
D. Publicity (examples: press releases sent to various types of media, appearances)
V. RESPONSIBILITY SHEET (assigned positions and activity(ies), etc.)
VI. BUDGET (detailed projections of actual cost, Section IV A–D)
VII. STATEMENT OF BENEFITS TO THE COMPANY/ORGANIZATION
VIII. BIBLIOGRAPHY
IX. APPENDIX
An appendix is optional. Include in an appendix any exhibits appropriate to the written entry but not important enough
to include in the body. These might include sample questionnaires used, letters sent and received, general background
data, minutes of meetings, etc.
CHECKLIST STANDARDS
In addition to following the outline provided, when preparing your written entry you must observe all of the following rules. The purpose of these rules is to make competition as fair as possible among the participant teams. Refer to the Written Entry Checklist on
page 72 for a complete list of standards.
PRESENTATION GUIDELINES
n
n
n
n
n
150
The major emphasis of the fact sheets is on the content. Drawings, illustrations and graphic presentations (where allowed) will be judged for clarity, not artistic value.
The participants will present to the judge in a 15-minute presentation worth 100 points. (See Presentation Judging.)
The presentation begins immediately after the introduction of the participants to the judge by the adult assistant. Each
participant must take part in the presentation.
Participants will spend not more than 15 minutes (after introductions) setting up visual aids and delivering the oral presentation. Each participant may bring a copy of the written entry or note cards pertaining to the written entry and use as
reference during the presentation.
If time remains, the judge may ask questions pertaining to the project.
SEPP–2016
n
The participants may use the following items during the oral presentation:
– visual aids appropriate for an actual in-arena/theater/stadium/etc. situation. Live models are not allowed.
– not more than three (3) standard-sized posters not to exceed 22 1/2 inches by 30 1/2 inches each. Participants may use
both sides of the posters, but all attachments must fit within the poster dimensions.
– one (1) standard-sized presentation display board not to exceed 36 1/2 inches by 48 1/2 inches.
– one (1) desktop flip chart presentation easel 12 inches by 10 inches (dimensions of the page).
– one (1) personal laptop computer.
– cell phones/smartphones, iPods/MP3 players, iPads/tablets or any type of a hand-held, information sharing device will
be allowed in written events if applicable to the presentation.
– sound, as long as the volume is kept at a conversational level.
n Only visual aids that can be easily carried to the presentation by the actual participants will be permitted, and the participants themselves must set up the visuals. No set-up time will be allowed. Participants must furnish their own materials
and equipment. No electrical power or Internet connection will be supplied.
n Materials appropriate to the situation may be handed to or left with judges in all competitive events. Items of monetary
value may be handed to but may not be left with judges. Items such as flyers, brochures, pamphlets and business cards
may be handed to or left with the judge. No food or drinks allowed.
n If any of these rules are violated, the adult assistant must be notified by the judge.
PRESENTATION JUDGING
The participants will assume the role of management trainees. The company manager has assigned the participants the task of
preparing a seasonal promotion campaign for the company or a department in the company. The participants are encouraged
to use a real company (of any size) as a basis for the research and planning.
At the beginning of the presentation (after introductions), the participants will set up any visual aids and present the proposal.
Set-up time and presentation time are included in the 15 minutes. Allow the participants to complete this portion without interruption, unless you are asked to respond.
If time remains, you may ask questions that seem appropriate, based on your notes or on the written entry itself (to which you
may refer during the presentation).
The Presentation Evaluation Form follows the outline shown in the section entitled Guidelines for the Format of the Written
Entry, which explains in greater detail what should be discussed in each section. Familiarize yourself with all of the guidelines
before starting to evaluate the entry.
MARKETING
REPRESENTATIVE EVENTS
After the presentation, please thank the participants. Then complete the Presentation Evaluation Form, making sure to record
a score for all categories. The maximum score for the evaluation is 100 points. It may help to go through several entries before
actually starting to score the entries. Take notes on a separate sheet of paper if you wish to ask the participants about specific
areas of the proposal during the presentation.
(Continued on next page)
151
SEPP–2016
Participant:_____________________________________________
SPORTS AND ENTERTAINMENT
PROMOTION PLAN, 2016
Participant:_____________________________________________
FACT SHEETS AND ORAL PRESENTATION
Participant:_____________________________________________
EVALUATION FORM
I.D. Number:____________________________________________
Little/No
Value
Below
Expectations
Meets
Expectations
Exceeds
Expectations
1.
The written and oral presentations show evidence
of a realistic knowledge of sports and entertainment
promotion trends.
0-1
2-3
4-5
6-7
2.
The oral presentation clearly and professionally expands
and develops the objectives as written in the promotion
plan with appropriate presentation techniques.
0-1
2-3
4-5
6-7
3.
The budget is realistic for the promotion plan based
on the size and location of the company/organization.
0-1
2-3
4-5
6-7
4.
The schedule of events shows continuity and logical
order.
0-1
2-3
4-5
6-7
5.
The responsibility sheet is compatible with the size
and location of the company/organization described.
0-1
2-3
4-5
6-7
6.
The promotion plan shows creativity in design and
format. If visual aids are used, do they help to clarify
and/or enhance the promotion plan? Are visuals limited
to those used in an actual sports and entertainment
promotion plan?
0-1-2-3-4
5-6-7-8-9
10-11-12
13-14
7.
The oral presentation and the written plan are logical,
complete and workable for the particular situation.
0-1-2-3-4
5-6-7-8-9
10-11-12-13
14-15-16
8.
The oral presentation specifically identifies and justifies
the promotional areas of display, publicity, special events
and sales training.
0-1-2-3-4
5-6-7-8-9
10-11-12
13-14
9.
Participant overcame objections by answering the
judge’s questions.
0-1-2-3-4
5-6-7-8-9
10-11-12
13-14
10.
Professional layout, neatness, proper grammar, spelling
and word usage.
0-1
2-3
4-5
6-7
Total Possible Points: 100
Judge’s Total Score:
LESS PENALTY POINTS:
TOTAL SCORE:
Judge:
152
A
B
C
D
E
F
G
H
I
J
(circle one)
Judged
Score
PROFESSIONAL SELLING AND
CONSULTING EVENTS 2016
Financial Consulting Event
Hospitality and Tourism Professional Selling Event
Professional Selling Event
The Professional Selling and Consulting Events provide an opportunity for participants to demonstrate skills needed for a
career in sales and/or consulting. Participants will organize and deliver a sales presentation or consultation for one or more
products/services/customers.
The guidelines for each of the Professional Selling and Consulting Events have been consolidated to facilitate coordination of
participant activities in each of the occupational categories. This means the evaluation form will be the same for each occupational area. However, each occupational area will deliver a sales presentation or consultation for a different product or customer
described below in the “Products/Services and Target Customer Descriptions” section.
2016 PRODUCTS/SERVICES AND TARGET CUSTOMER DESCRIPTIONS
New products, services, and target market customers (prospects) will be identified annually. The participant will research an
actual company he/she represents and real product(s)/services(s) to be presented. The participant will also research the business/organization that the product/service will be presented to. Then the participant will present the product(s)/service(s) to
meet the needs of the customer (prospect).
FINANCIAL CONSULTING EVENT
For 2015–2016 you will assume the role of financial consultant. A client has scheduled a meeting with you because he/she
is a new parent and would like your assistance with developing a college savings plan for his/her child. The client would
like to learn about the various college savings options available including risks associated with the plans.
HOSPITALITY AND TOURISM PROFESSIONAL SELLING EVENT
For 2015–2016 you will assume the role of hotel sales manager. A conference planner is planning a conference with many
millennial attendees. The conference planner has scheduled a meeting with you to hear your sales presentation for why
your property would be an ideal property to host the conference with many millennial attendees.
PROFESSIONAL SELLING EVENT
For 2015–2016 you will assume the role of a sales representative of a website development firm. A local small business
owner has scheduled a meeting with you because he/she has a desire to reach current and potential customers and wants
to hear your sales presentation to learn how your firm’s website design services can be beneficial to his/her business.
1 PARTICIPANT
CLUSTER
PRESENTATION TIME
1 PARTICIPANT
PAGES ALLOWED
PRESENTATION TIME
PROFESSIONAL SELLING
AND CONSULTING EVENTS
EVENT OVERVIEW
Professional Selling and Consulting Events consist of two major parts: the cluster exam and the oral presentation. The
maximum score for the presentation evaluation is 100 points. The presentation will be weighted at twice (2 times) the
value of the exam score. The exam score carries forward into the final round of competition.
n Professional Selling and Consulting Events are for individual participants only.
n The participant will be given a 100-question, multiple-choice, cluster exam testing knowledge of the Business Administration Core performance indicators and the Cluster Core performance indicators.
– Participants in the Financial Consulting Event will take the Finance Cluster Exam.
– Participants in the Hospitality and Tourism Professional Selling Event will take the Hospitality and Tourism Cluster
Exam.
– Participants in the Professional Selling Event will take the Marketing Cluster Exam.
– Complete lists of performance indicators are available at www.deca.org.
n
(Continued on next page)
153
FCE–2016/HTPS–2016/PSE–2016
n
The participant will organize appropriate information and present a sales presentation or provide consultation to a potential buyer or client.
n The participant may bring all visual aids to the event briefing. Only approved visual aids may be used during the presentation.
n The oral presentation may be a maximum of 15 minutes in length, including time for judge’s questions.
n The judge will evaluate the presentation, focusing on the effectiveness of public speaking and presentation skills and how well
the participant responds to questions that the judge may ask during the presentation.
KNOWLEDGE AND SKILLS DEVELOPED
Participants will demonstrate knowledge and skills needed to address the components of the project as described in the evaluation form.
Participants will also develop many 21st century skills, in the following categories, desired by today’s employers:
n
Communication and Collaboration Critical Thinking and Problem Solving
n Information Literacy
n
n
n
n
n
n
Leadership and Responsibility
Productivity and Accountability
Creativity and Innovation
Flexibility and Adaptability
n Initiative and Self-direction
n
Media Literacy
Social and Cross-cultural Skills
A crosswalk is available at www.deca.org that shows which 21st century skills are developed by participating in each competitive
event.
Many Common Core Standards for Mathematics and English Language Arts & Literacy are supported by participation in DECA’s
competitive events. Crosswalks are available at www.deca.org that show which common core standards are supported by participating in each competitive event.
PRESENTATION GUIDELINES
n
n
n
n
n
n
n
n
n
154
The objective for the sales presentation or consultation is for the participant to assume the role of salesperson or consultant making a presentation to a potential buyer or client (judge). Prior to ICDC, the participant will prepare a sales
presentation or consultation presentation for the product/service and target market customers described above.
The participant will make a 15-minute sales presentation or consultation presentation to the judge worth 100 points. (See
Presentation Judging.)
The presentation begins immediately after the introduction of the participant to the judge by the adult assistant.
The participant will spend not more than 15 minutes setting up visual aids and delivering the sales presentation or consultation. The participant may bring presentation notes to use during the sales presentation or consultation.
If time remains, the judge may ask questions pertaining to the project.
The participants may use the following items during the oral presentation:
– visual aids appropriate for an actual sales presentation or consultation.
– not more than three (3) standard-sized posters not to exceed 22 1/2 inches by 30 1/2 inches each. Participants may use
both sides of the posters, but all attachments must fit within the poster dimensions.
– one (1) standard-sized presentation display board not to exceed 36 1/2 inches by 48 1/2 inches.
– one (1) desktop flip chart presentation easel 12 inches by 10 inches (dimensions of the page).
– one (1) personal laptop computer.
– cell phones/smartphones, iPods/MP3 players, iPads/tablets or any type of a hand-held, information sharing device will
be allowed in written events if applicable to the presentation.
– sound, as long as the volume is kept at a conversational level.
Only visual aids that can be easily carried to the presentation by the actual participants will be permitted, and the participants themselves must set up the visuals. No set-up time will be allowed. Participants must furnish their own materials
and equipment. No electrical power or Internet connection will be supplied.
Materials appropriate to the situation may be handed to or left with judges in all competitive events. Items of monetary
value may be handed to but may not be left with judges. Items such as flyers, brochures, pamphlets and business cards
may be handed to or left with the judge. No food or drinks allowed.
If any of these rules are violated, the adult assistant must be notified by the judge.
FCE–2016/HTPS–2016/PSE–2016
PRESENTATION JUDGING
The participant, assuming the role of salesperson or consultant, will have prepared a sales presentation or consultation presentation for the product(s)/service(s)/client(s) described above. The role of the judge is that of potential buyer for the product(s)
and/or service(s) or a client seeking consultation.
At the beginning of the presentation (after introductions), the participant will set up any visual aids and make the presentation.
Setup time is included in the 15 minutes. Allow the participant to complete this portion without interruption, unless you are asked
to respond.
If time remains, you may question the participant on his/her presentation.
After the presentation, please thank the participant. Familiarize yourself with all of the guidelines before starting to evaluate the
entry. Then complete the Presentation Evaluation Form, making sure to record a score for all categories. The maximum score
for the evaluation is 100 points. It may help to go through several entries before actually starting to score the entries. Take notes
on a separate sheet of paper if you wish to ask the participant about specific areas of the proposal during the presentation.
PROFESSIONAL SELLING
AND CONSULTING EVENTS
(Continued on next page)
155
FINANCIAL CONSULTING EVENT, 2016
Participant:_____________________________________________
HOSPITALITY AND TOURISM PROFESSIONAL SELLING EVENT, 2016
I.D. Number:____________________________________________
PROFESSIONAL SELLING EVENT, 2016
PRESENTATION EVALUATION FORM
Little/No
Value
1.
The opening was effective and engaging
0-1
2-3
4-5
6-7
2.
Established relationship with customer/client
0-1
2-3-4
5-6
7-8
3.
Communicated understanding of customer/client needs
0-1
2-3-4
5-6
7-8
4.
Facilitated customer/client buying decisions
0-1
2-3-4
5-6
7-8
5.
Recommended specific product(s)/service(s)/action(s)
0-1
2-3-4
5-6
7-8
6.
Demonstrated or explained product(s)/service(s)/action(s)
0-1
2-3-4
5-6
7-8
7.
Properly stated features and benefits of products/services/actions
0-1
2-3
4-5
6-7
8.
Prescribed solution to customer/client needs
0-1
2-3-4
5-6
7-8
9.
Effectively answered customer/client questions and concerns
0-1
2-3-4
5-6
7-8
10.
Effectively closed the sale or ended the consultation
0-1-2
3-4-5
6-7-8
9-10
11.
The presentation was well-organized and clearly presented; used
professional grammar and vocabulary; voice conveyed proper
volume, enthusiasm, enunciation and pronunciation
0-1-2
3-4-5
6-7-8
9-10
12.
Professional appearance, poise and confidence
0-1
2-3
4
5
13.
Overall general impression
0-1
2-3
4
5
Total Possible Points: 100
Judge:
156
Below
Meets
Exceeds
Expectations Expectations Expectations
A
Judge’s Total Score:
B
C
D
E
F
G
H
I
J
(circle one)
Judged
Score
STOCK MARKET GAME 2016
Participants in the SIFMA Foundation Stock Market Game develop and manage an investment portfolio. The Stock
Market Game is conducted via the Internet and allows DECA members to test their knowledge and skills against
other DECA members in an online competition. Each participating team manages all aspects of the portfolio including stock selection, buying and selling. The goal of the competition is to increase the value of the beginning portfolio.
FINANCE
During the course of the Stock Market Game, participants will
n develop investment strategies based on expectations of growth, diversification and stability
n attempt to avoid the pitfalls of market decline, mergers and overextension
1 TO 3 PARTICIPANTS
ONLINE SIMULATION
PAGES ALLOWED
PRESENTATION TIME
EVENT OVERVIEW
It is the responsibility of the teacher and participating teams to familiarize themselves with the Rules of The Stock Market Game.
Rules are accessible through a link on the home pages of the team portfolio and in the Teacher Support Center.
In addition to the general Rules of The Stock Market Game, DECA Advisors and their teams should be aware of the following:
This event consists of a written document describing the investment project and the oral presentation.
Each event entry will be composed of one to three members. A team member cannot be on more than one team at a
time. No additional team members may be added once a team has registered.
n The Stock Market Game will contain one (1) ICDC qualifying event to take place from September 8 through December 18,
2015.
n The last day for making transactions in Stock Market Game team portfolios is the day before the end of the session. For
example: If the session ends December 18th, the last day for entering transactions is December 17th.
n Teams may not invest more than 33% of their total equity multiplied by 1.5 in any one company. If a stock in a team portfolio increases in value and places the investment beyond 33% of their total equity multiplied by 1.5, they will be able to
retain their shares but unable to purchase additional shares of that stock. This rule is the Maximum Equity Rule. The Stock
Market Game system will automatically enforce this rule.
n Each team must have completed a minimum of three transactions (stock/bond/mutual fund trades) during the first seven
(7) weeks of the game, which is October 24, 2015, end of business day. Portfolios must contain a minimum of three different securities by the October 24, 2015, and maintain three holdings through the end of the trading session (December
18, 2015) in order to qualify for the portfolio competition. These securities may change, as long as a minimum of three
different securities are held at any given time. If teams do not follow this rule they will be disqualified.
n Portfolios will be available for retrieval until February 1, 2016. After February 1, 2016, portfolios will not be accessible.
n Rankings will be based on the percentage above or below the value of the S&P 500.
n All teams and students must be registered with DECA in order to participate. Otherwise they will be disqualified.
n All registered advisors must be a teacher. Students are not allowed to be listed as the advisor. The teams will be disqualified if it is not set up correctly.
n The body of the written entry must be limited to 11 numbered pages, not including the title page and the table of contents.
nThe Written Event Statement of Assurances and Academic Integrity must be signed and submitted with the entry. Do
not include it in the page numbering.
n The participant may bring all visual aids to the event briefing. Only approved visual aids may be used during the presentation.
n The oral presentation may be a maximum of 15 minutes in length, including time for judge’s questions..
n The judge will evaluate the presentation of and defense for the investment project, focusing on the effectiveness of public
speaking and presentation skills and how well the participants respond to questions that the judge may ask during the
presentation.
n The top 25 teams from each region will qualify to present their portfolio at ICDC. Students competing at ICDC in the
Stock Market Game may not compete in another ICDC event.
n
n
ONLINE EVENTS
(Continued on next page)
157
SMG–2016
n
Eligibility to attend the international conference is determined by the chartered associations, based on their policies.
Finalists should consult with their chartered association advisor for eligibility guidelines.
n For complete Stock Market Game event guidelines and procedures, go to http://deca.smgww.org.
KNOWLEDGE AND SKILLS DEVELOPED
Participants will demonstrate knowledge and skills needed to address the components of the project as described in the content outline and evaluation forms.
Participants will also develop many 21st century skills, in the following categories, desired by today’s employers:
n
n
n
Communication and Collaboration Critical Thinking and Problem Solving
n Information Literacy
n Leadership and Responsibility
n Productivity and Accountability
n
Creativity and Innovation
Flexibility and Adaptability
n Initiative and Self-direction
n Media Literacy
n Social and Cross-cultural Skills
A crosswalk is available at www.deca.org that shows which 21st century skills are developed by participating in each competitive
event.
Many Common Core Standards for Mathematics and English Language Arts & Literacy are supported by participation in DECA’s
competitive events. Crosswalks are available at www.deca.org that show which common core standards are supported by participating in each competitive event.
FORMAT GUIDELINES FOR THE WRITTEN ENTRY
The written entry must follow these specifications. Refer also to the Written Entry Checklist and the Written Entry Evaluation
Form. A Written Event Statement of Assurances and Academic Integrity must be signed and submitted with the entry. Do not
include it in the page numbering.
Title page. The first page of the written entry is the title page. It must include in any order, but is not limited to, the following:
STOCK MARKET GAME
Name of DECA chapter
Name of high school
School address
City, State/Province, ZIP/Postal Code
Name of participants
Date
The title page will not be numbered.
Table of contents. The table of contents should follow the title page. The table of contents may be single-spaced and may be
one or more pages long. The table of contents page(s) will not be numbered.
Body of the written entry. The body of the written entry begins with Section I, Executive Summary, and continues in the sequence outlined here. The first page of the body is numbered 1 and all following pages are numbered in sequence. Page numbers continue through the bibliography (required) and the appendix (optional).
The participants will prepare a written document, which is limited to 11 pages (not including the title page).
Follow this outline when you write your entry. Points for each section are shown on the Presentation Evaluation Form. Each section must be titled, including the bibliography and the appendix.
I. EXECUTIVE SUMMARY
One-page description of the project
II. ANALYSIS OF PORTFOLIO PERFORMANCE
III.RATIONALE
A. Explanation of research conducted prior to selection of stocks and/or funds
B. Strategy used to diversify investment portfolio
C. Description of how selected stocks and/or funds fit strategy
IV. CONCLUSIONS AND FINDINGS
A. Explanation of strategy effectiveness
B. Proposed changes in strategy for future investments
158
SMG–2016
V. CHARTS/DIAGRAMS OF PORTFOLIO PERFORMANCE
VI.BIBLIOGRAPHY
VII.APPENDIX
An appendix is optional. Include in an appendix any exhibits appropriate to the written entry but not important enough
to include in the body. These might include sample questionnaires used, letters sent and received, general background
data, minutes of meetings, etc.
CHECKLIST STANDARDS
In addition to following the outline provided, when preparing your written entry you must observe all of the following rules. The purpose of these rules is to make competition as fair as possible among the participant teams. Refer to the Written Entry Checklist on
page 72 for a complete list of standards.
PRESENTATION GUIDELINES
n
n
n
n
n
n
n
n
The participants will present to the judge in a 15 minute presentation worth 100 points (See Presentation Judging).
The presentation begins immediately after the introduction of the participant to the judge by the adult assistant.
The participant will spend not more than 15 minutes (after introductions) setting up visual aids and presenting the prospectus to the judge. The participant may bring a copy of the prospectus or note cards pertaining to the prospectus and
use as reference during the presentation.
If time remains, the judge may ask questions pertaining to the project.
The participants may use the following items during the oral presentation:
– not more than three (3) standard-sized posters not to exceed 22 1/2 inches by 30 1/2 inches each. Participants may use
both sides of the posters, but all attachments must fit within the poster dimensions.
– one (1) standard-sized presentation display board not to exceed 36 1/2 inches by 48 1/2 inches.
– one (1) desktop flip chart presentation easel 12 inches by 10 inches (dimensions of the page).
– one (1) personal laptop computer.
– cell phones/smartphones, iPods/MP3 players, iPads/tablets or any type of a hand-held, information sharing device will
be allowed in written events if applicable to the presentation.
– sound, as long as the volume is kept at a conversational level.
Only visual aids that can be easily carried to the presentation by the actual participants will be permitted, and the participants themselves must set up the visuals. No set-up time will be allowed. Participants must furnish their own materials
and equipment. No electrical power or Internet connection will be supplied.
Materials appropriate to the situation may be handed to or left with judges in all competitive events. Items of monetary value
may be handed to but may not be left with judges. Items such as flyers, brochures, pamphlets and business cards may be
handed to or left with the judge. No food or drinks allowed.
If any of these rules are violated, the adult assistant must be notified by the judge.
PRESENTATION JUDGING
At the beginning of the presentation (after introductions), the participants will set up any visual aids and present and defend
the written summary. Set-up time and presentation time are included in the 15 minutes. Allow the participants to complete this
portion without interruption, unless you are asked to respond. Each participant must take part in the presentation.
If time remains, you may ask questions that seem appropriate, based on your notes or on the written entry itself (to which you
may refer during the presentation)
Familiarize yourself with all of the guidelines before starting to evaluate the presentation.
ONLINE EVENTS
After the questioning period, please thank the participants. Then complete the Presentation Evaluation Form, making sure to
record a score for all categories. The maximum score for the evaluation is 100 points. It may help to go through several entries
before actually starting to score the entries. Take notes on a separate sheet of paper if you wish to ask the participant about specific areas of the written summary during the presentation.
(Continued on next page)
159
SMG–2016
STOCK MARKET GAME, 2016
Participant:_____________________________________________
WRITTEN ENTRY AND ORAL PRESENTATION
Participant:_____________________________________________
EVALUATION FORM
Participant:_____________________________________________
I.D. Number:____________________________________________
Little/No
Value
Below
Expectations
Meets
Expectations
Exceeds
Expectations
1.
The written and oral presentations show evidence of a
realistic knowledge of investment trends and financial
markets.
0-1
2-3
4
5-6
2.
The stock portfolio exhibits diversity across sectors of
the economy.
0-1
2-3
4
5-6
3.
The written and oral presentations demonstrate an
understanding of investment objectives.
0-1-2-3-4
5-6-7-8-9
10-11-12
13-14
4.
The written and oral presentations demonstrate
correct use of investment terminology.
0-1
2-3
4
5-6
5.
The presentations demonstrate research beyond
the stock’s performance history—i.e., the investment
decisions were based on knowledge of the company’s
underlying business performance or plans.
0-1-2-3-4
5-6-7-8-9
10-11-12
13-14
6.
The written and oral presentations explain the
effectiveness of the strategy.
0-1-2-3-4
5-6-7-8-9
10-11-12
13
7.
The written and oral presentations explain changes in
strategy for future investments.
0-1-2-3-4
5-6-7-8-9
10-11-12
13
8.
The written plan shows creativity in design and
execution.
0-1
2-3
4
5-6
9.
The oral presentation proceeds in a logical, organized
manner and is appropriate to the investment industry.
0-1
2-3
4
5-6
10.
All members of the team participating in the oral
presentation contributed equally.
0-1
2-3
4
5-6
11.
Participants answered the judge’s questions
knowledgeably and professionally.
0-1
2-3
4
5-6
12.
The written entry exhibited neatness, proper grammar
and spelling.
0-1
2
3
4
Total Possible Points: 100
Judge’s Total Score:
LESS PENALTY POINTS:
TOTAL SCORE:
Judge:
160
A
B
C
D
E
F
G
H
(circle one)
Judged
Score
VIRTUAL BUSINESS
CHALLENGE 2016
VBC Accounting—Pilot VBC Personal Finance
VBC Retail
VBC Hotel Management VBC Restaurant VBC Sports
Accounting, Personal Finance, Restaurant, Retail and Sports sponsored by
Hotel Challenge sponsored by
Participants in the DECA Virtual Business Challenge (VBC) operate a computerized business simulation utilizing a
competition version of the Virtual Business software. The VBC qualifying rounds are conducted via the Internet,
where participants post competition scores for chartered association, regional and overall rankings.
In the VBC Accounting (VBCAC) pilot track, participants will:
n use forensic accounting to identify fraud & errors and use managerial accounting techniques to maximize
profits
n analyze accounting documents such as T-accounts, worksheets, journals & the general ledger as well as source
documents such as time sheets, customer invoices, pay records and more in order to identify issues
In the VBC Hotel Management (VBCHM) track, participants will:
manage different aspects of a hotel such as revenue management, group sales, marketing, front desk
operations, banquets/meetings, housekeeping and more
n interpret industry specific reports such as the Group Sales PACE Report, the STAR Competitive Report, the
Market Data Report, the Daily Revenue Report and more in order to assist with making informed decisions and
implementing strategies that will optimize profitability
n
In the VBC Personal Finance (VBCPF) track, participants will:
n manage bank accounts, credit and debit cards, bills, credit scores, taxes, insurance and investing
n interpret actions, charts and graphs to make strategic financial decisions and optimize net worth
In the VBC Restaurant (VBCRS) track, participants will:
manage specific marketing and business concepts such as market research, menu design and pricing, advertising strategies and purchasing within their own restaurant
n interpret actions, reports and financial information in order to make strategic marketing decisions for their
restaurant to optimize profitability
n
In the VBC Retailing (VBCRT) track, participants will:
manage specific marketing concepts such as pricing, purchasing and promotion within their own convenience
store
n interpret actions, charts and graphs in order to make strategic marketing decisions for their store to optimize
profitability
n
ONLINE EVENTS
In the VBC Sports (VBCSP) track, participants will:
n manage specific marketing concepts such as ticket pricing, media planning and sponsorships within their own
football franchise
n interpret actions, charts and graphs in order to make strategic marketing decisions for their franchise to optimize profitability
(Continued on next page)
161
VBC–2016
1 TO 3 PARTICIPANTS
ONLINE SIMULATION
EVENT OVERVIEW
Entries will be composed of one to three members of the DECA chapter. A team member may be on an accounting
(pilot), a hotel, a personal finance, a restaurant, a retail and a sports team at the same time; however, a team member
may not be on two accounting (pilot), two hotel, two personal finance, two restaurant, two sports or two retail teams
at the same time. No additional team members may be added once a team has registered.
n For all tracks, the top two teams from each region from each of the qualifying rounds will be eligible to compete
at ICDC. However, eligibility to attend ICDC is determined by the chartered associations, based on their policies.
Finalists should consult with their chartered association advisor for eligibility guidelines. Only one team per chapter per round per track may qualify to compete at ICDC.
n A member may compete in the accounting (pilot) VBC, the hotel VBC, the personal finance VBC, the restaurant
VBC, the retail VBC, and the sports VBC; however, the member will be allowed to participate in only one VBC area
at the ICDC.
n The Virtual Business Challenge will contain two (2) ICDC qualifying events.
Challenge 1: Monday, October 19, 2015, 10:00 a.m. EDT through Friday, November 13, 2015, 5:00 p.m. EST
Challenge 2: Monday, January 11, 2016, 10:00 a.m. EST through Friday, February 5, 2016, 5:00 p.m. EST
n Members qualifying for participation at ICDC must wear a DECA blazer during the competitive session.
n Top teams in each chartered association may receive recognition at their chartered association event.
n For complete Virtual Business Challenge event guidelines and procedures, go to
http://vbc.knowledgematters.com/vbc.
n
162
VIRTUAL
BUSINESS
CHALLENGE
HOTEL MANAGEMENT
TWO ICDC QUALIFYING EVENTS
CHALLENGE 1: Monday, October 19, 2015,
10:00 a.m. EDT through Friday, November
13, 2015, 5:00 p.m. EST
CHALLENGE 2: Monday, January 11, 2016,
10:00 a.m. EST through Friday, February 5,
2016, 5:00 p.m. EST
AWARDS FOR WINNING TEAMS
$6,000 1st Place Team
$3,000 2nd Place Team
$1,500 3rd Place Team
$900 4th Place Team
SPONSORED BY
GET EPIC
COMPETITION
RESOURCES
www.decadirect.org/compete
GOT
TROPHIES?
DECA COMPETITION
PREPARATION MATERIALS
DECA’S CAREER CLUSTER EXAM BOOKLETS
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Beginning in 2015, the Career Cluster Exams will no
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DECA’S CAREER CLUSTER
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The CD-ROM exams will no longer come
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2013 | $15.00 ea | $75.00 set
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While supplies last, check out
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Snap
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COMING SOON!
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TDM150
SAMPLE CASE STUDIES
These handbooks contain four case studies.
VOL 1 $7.00 ea | $49.00 set
VOL 2 $10.00 ea | $60.00 set
VOL 2 available April 2016
TITLE
VOL 1
VOL 2
business law and ethics
TDM1V1
TDM1V2
buying and merchandising
TDM2V1
TDM2V2
THE COMPETITIVE EDGE
FOR TEAMS
financial services
TDM3V1
TDM3V2
hospitality services
TDM4V1
TDM4V2
$5.00 ea | $145.00 set
marketing communications
TDM5V1
TDM5V2
sports and entertainment marketing
TDM6V1
TDM6V2
travel and tourism marketing
TDM7V1
TDM7V2
set of all booklets
TDMSV1
TDMSV2
business law and ethics
buying and merchandising
CET101
CET102
financial services
CET103
hospitality services
CET104
marketing communications
CET105
sports and entertainment marketing
CET106
travel and tourism marketing
CET107
set of all 42 booklets
CET100
EVERYTHING YOU WANTED TO KNOW ABOUT
INDIVIDUAL SERIES EVENTS, AN INSTRUCTOR’S GUIDE
Detailed information helps teachers and students be competitive in these events. The
spiral-bound guide topics include: preparing for the exam, how to approach the role
play as well as tips to make your students more competitive in these events.
ISEIG | $24.95
EVENT PREPARATION MATERIALS
These handbooks contain a sample exam and
four sample role plays.
2014 $10.00 ea | $130.00 set
2015 $15.00 ea | $180.00 set
2016 Available ICDC 2016
TITLE
2015
accounting applications
RPH1401
RPH1501
apparel and accessories
RPH1402
RPH1502
automotive services
RPH1403
RPH1503
business finance
RPH1404
RPH1504
business services
RPH1405
RPH1505
food marketing
RPH1406
RPH1506
SAMPLE ROLE PLAYS
These handbooks contain three sample role plays.
hotel and lodging
RPH1407
RPH1507
human resources
RPH1408
RPH1508
VOL 1 $7.00 ea | $91.00 set
VOL 2 $10.00 ea | $120.00 set
marketing management
RPH1409
RPH1509
quick serve restaurant management
RPH1410
RPH1510
restaurant and food service
management
RPH1411
RPH1511
RPH1412
RPH1512
VOL 2 available April 2016
172
2014
TITLE
VOL 1
VOL 2
retail merchandising
accounting applications
RPH1V1
RPH1V2
sports and entertainment marketing
RPH1413
RPH1513
apparel and accessories
RPH2V1
RPH2V2
set of all booklets
RPH1400
RPH1500
automotive services
RPH3V1
RPH3V2
business finance
RPH4V1
RPH4V2
business services
RPH5V1
RPH5V2
THE COMPETITIVE EDGE 2
$5.00 ea | $205.00 set
food marketing
RPH6V1
RPH6V2
hotel and lodging
RPH7V1
RPH7V2
human resources
RPH8V1
RPH8V2
accounting applications
CERP101
human resources
CERP112
apparel and accessories
CERP102
marketing management
CERP107
automotive services
CERP103
quick serve restaurant management
CERP108
business finance
CERP113
restaurant and food service
management
CERP109
retail merchandising
CERP110
marketing management
RPH9V1
RPH9V2
quick serve restaurant management
RPH10V1
RPH10V2
restaurant and food service
management
RPH11V1
RPH11V2
business services
CERP104
retail merchandising
RPH12V1
RPH12V2
food marketing
CERP105
sports and entertainment marketing
RPH13V1
RPH13V2
hotel and lodging
CERP106
set of all booklets
RPHSV1
RPHSV2
www.shopdeca.org
sports and entertainment marketing
CERP111
set of all 65 booklets
CERP100
AN INTRODUCTI
ON TO
WRITTEN
EVENTS
NEW!
AN INTRODUCTION TO WRITTEN EVENTS
Learn about each type of written event, strategies for success,
and presentation tips in this revised guide for students and advisors.
The DECA Com
petitive Written
Events are an oppo
their competenc
rtunity for stude
y in a variety of
nts to demonstra
areas. There are
Business Operation
te
four categories
s Research Even
of written even
ts, Chapter Team
ts:
Entrepreneursh
Events, Business
ip Events and Mark
Management and
eting Represen
events are desig
tative
Events. Some of
ned for individual
the written
members while
members. With
most are desig
in a four year DECA
ned for as many
program, these
as three
third and fourth
events are best
year DECA mem
suited for secon
bers who have
Administration
d,
competed in the
Events. Participan
Principles of Busin
ts in written even
understanding
ess
ts should have
of the subject matt
a
stron
g foundational
er.
WEPG | $9.95
COMPANY BACK
GROUND
HAVE YOU WRITT
EN YOUR TEXT
SO THAT
IT IS CLEAR AND
EASY TO UNDE
RSTAND?
HAVE YOU USED
DATA
TO DEFINE YOUR
PROBLEM?
CAN YOU HIGHL
IGHT IMPORTANT
KEY WORDS TO
CATCH THE
JUDGE’S ATTEN
TION?
PENALTY POIN
TS [PEN-L-TEE
POINTS]
Points
1.
deducted from
a written report
because the report
did not follow the
criteria
established on the
Written Entry Checkl
ist.
The Written Event
Statement of Assura
nces and
Academic Integrit
y must be signed
and submitted
with the entry.
*Entries must be
submitted in an
official DECA written
*Sheet protecto
event folio.
rs may not be used.
*Limited to the
specified in the
number of pages
guidelines (plus
title page and table
pages are numbere
of contents). *All
d in sequence starting
with the executive
and ending with
the final page of
summary
the appendix. *Major
be at least double-s
content must
paced. *Entry must
be typed/word
*Paper is 8½ inches
processed.
by 11 inches. No
fold-outs, attachme
*The written entry
nts,
tabs used.
follows the format
guidelines.
EVERYTHING YOU WANTED
TO KNOW ABOUT BUSINESS
OPERATIONS RESEARCH
EVENTS, AN INSTRUCTOR’S
GUIDE
Detailed information helps
teachers and students become
competitive in these events. This
easy to follow, spiral-bound guide
includes the following topics:
creating a timeline, preparing the
written event, preparing for the
presentation and use
of visual aids. Tips and coaching
advice are also included.
WRITTEN EVENT WINNERS
Winning entries from the 2015 ICDC are reproduced as samples for
use as guides when preparing your own written manuals.
2014 $8.00 ea
2015 $10.00 ea | $200.00 set
TITLE
2014
2015
advertising campaign event
WW1401
WW1501
business services operations research event
WW1402
WW1502
buying and merchandisng operations research event
WW1403
WW1503
community service project
WW1404
WW1504
creative marketing research project
WW1405
WW1505
entrepreneurship - growing your business
WW1421
WW1521
entrepreneurship innovation plan
N/A
WW1522
entrepreneurship participating - franchise business
WW1419
WW1519
entrepreneurship participating - independent business
WW1420
WW1520
entrepreneurship promotion project
WW1407
WW1507
entrepreneurship written event
WW1408
WW1508
fashion merchandising promotion plan event
WW1409
WW1509
financial literacy promotion project
WW1410
WW1510
financial operations research event
WW1411
WW1511
hospitality and tourism operations research event
WW1412
WW1512
international business plan event
WW1413
WW1513
learn and earn project
WW1415
WW1515
BORIG | $24.95
COMING SOON!
WRITTEN EVENT GUIDES
We have done the work for you! Each
laminated written event competition
preparation guide features information
on preparing your team, project
management, writing an executive
summary and appendix, presentation
tips, event specific advice and
developing resources for your project.
Pick the area your members need:
Operations Research, Chapter Team
Events, Entrepreneurship or Marketing
Representative Events.
$9.95
operations research events
WPGO
chapter team events
WPGC
public relations project
WW1416
WW1516
sports and entertainment operations research event
WW1417
WW1517
entrepreneurship events
WPGE
WW1514
marketing representative events
WPGM
sports and entertainment promotion plan event
WW1414
stock market game
WW1418
WW1518
set of all titles
N/A
WW1500
W W W. S H O P D E C A . O R G
VIRTUAL BUSINESS
SIMULATIONS
This incredible classroom simulation will prepare students for success in
the DECA Virtual Business Challenge. Three additional titles are now being
offered direct from DECA Images. Materials are delivered electronically.
Please provide advisor name and email address when ordering.
MINI LICENSE (5-USER)
LAB LICENSE (30-USERS)
SITE LICENSE
VIRTUAL BUSINESS –
ACCOUNTING ONLINE
KMI-VBAO-ML
$595.00
KMI-VBAO-LL
$1,095.00
KMI-VBAO-SL
$1,595.00
VIRTUAL BUSINESS –
HOTEL ONLINE***
KMI-VBHO-ML
$595.00
KMI-VBHO-LL
$1,095.00
KMI-VBHO-SL
$1,595.00
VIRTUAL BUSINESS –
MANAGEMENT ONLINE***
KMI-VBMO-ML
$595.00
KMI-VBMO-LL
$1,095.00
KMI-VBMO-SL
$1,595.00
VIRTUAL BUSINESS –
PERSONAL FINANCE 2.0
KMI-VBF2-ML
$695.00
KMI-VBF2-LL
$1,195.00
KMI-VBF2-SL
$1,695.00
VIRTUAL BUSINESS –
RESTAURANT
KMI-VBR-ML
$595.00
KMI-VBR-LL
$1,095.00
KMI-VBR-SL
$1,595.00
VIRTUAL BUSINESS –
RETAILING ONLINE***
KMI-VBRO-ML
$595.00
KMI-VBRO-LL
$1,095.00
KMI-VBRO-SL
$1,595.00
VIRTUAL BUSINESS – SPORTS
AND ENTERTAINMENT 2.0
KMI-VBS2-ML
$595.00
KMI-VBS2-LL
$1,095.00
KMI-VBS2-SL
$1,595.00
SHOP
F O R M O R E I N F O R M AT I O N
ONLINE
SEE IT
*** MULTIPLAYER FEATURE AVAILABLE, SEE BELOW FOR PRICING:
ONE YEAR ACCESS
VIRTUAL BUSINESS – ACCOUNTING ONLINE
KMI-VBAO-MP1
$100.00
VIRTUAL BUSINESS – HOTEL ONLINE***
KMI-VBHO-MP1
VIRTUAL BUSINESS – MANAGEMENT ONLINE***
KMI-VBMO-MP1
VIRTUAL BUSINESS – RETAILING ONLINE***
KMI-VBRO-MP1
FIVE YEAR ACCESS
KMI-VBAO-MP5
$300.00
$100.00
KMI-VBHO-MP5
$300.00
$100.00
KMI-VBMO-MP5
$300.00
$100.00
KMI-VBRO-MP5
$300.00
WANT IT
GET IT
W W W. S H O P D E C A . O R G
174
www.shopdeca.org
2015-2016
ORDER FORM
BILLING ADDRESS:
MAILING ADDRESS: O IF THE SAME AS BILLING
________________________________________________
NameTitle
________________________________________________
NameTitle
________________________________________________
School/Chapter
________________________________________________
School/Chapter
________________________________________________
Address
________________________________________________
Address
________________________________________________
City/State/ZIP
________________________________________________
City/State/ZIP
Customer #_______________________________________
Phone #__________________________________________
METHOD OF PAYMENT: (U.S. CURRENCY ONLY)
o
PURCHASE ORDER/DIRECT BILLING
o
VISA/MASTERCARD
o
CHECK/MONEY ORDER ENCLOSED
(Make checks payable to DECA IMAGES in U.S. currency only.)
Card # _ _ _ _-_ _ _ _-_ _ _ _-_ _ _ _ Exp. date: __/__
BILLING INFORMATION ON CREDIT CARD:
CVV Code (from back of card) _ _ _
Name_________________________________________________________
Address_______________________________________________________
City/State/ZIP__________________________________________________
Catalog Number
Size
Description & Color
Quantity
Unit Price
Total Price
** Before ordering, please read all ordering instructions on the back of this form.**
1) MAIL ORDER TO: DECA IMAGES
1908 Association Dr.
Reston, VA 20191-1594
2) FAX ORDER TO:
(703) 860-4013
3) CALL ORDER TO:
Customer Service at
(703) 860-5006
4) EMAIL ORDER TO:
[email protected]
SHIPPING & HANDLING CHARGES
Total Merchandise Cost
Under $25.00
$25.01– $50.00
$50.01– $75.00
$75.01– $100.00
$100.01– $200.00
$200.01– $300.00
$300.01– $400.00
$400.01– $500.00
Over $500
Shipping Cost
$8.00
$9.00
$10.00
$12.00
$16.00
$21.00
$30.00
$40.00
10% of Order
SUBTOTAL: $___________
SHIPPING & HANDLING: $___________
TOTAL: $___________
Additional shipping charges will be added to
invoice total for rush delivery.
DATE NEEDED*:
*If we receive order with less than 10 business
days from date needed, rush charges will apply.
DO NOT MAIL RUSH ORDERS.
TERMS AND CONDITIONS
PLEASE REVIEW FOR BETTER SERVICE
DIRECT ALL ORDERS TO:
RETURNS & EXCHANGES
NOTE: Do not duplicate any of the procedures on this
page or you risk receiving a second shipment. If this
should happen you may return the duplicate order
for full credit of merchandise; however, you will be
responsible for all shipping charges.
DECA Blazers for return or exchange must have their
original tags in place on the outside of the sleeve
and be in new, unworn condition.
DECA Images
1908 Association Drive
Reston, VA 20191
Phone: (703) 860-5006
Fax: (703) 860-4013
Email: [email protected]
PICK-UP HOURS
Orders may be phoned in for pickup at the DECA
Center. Please allow a minimum of 1-hour notice.
Hours 9:00 a.m.–4:00 p.m. EST
PAYMENT TERMS
Net 30. Direct billing is available for customers who
have established accounts held in good standing and
for all submitted official signed school/state purchase
orders. Invoices are mailed within 5 days of shipment
of order and will be due within 30 days of date of
invoice. Monthly statements will be mailed to all Net
30 customers. Late payments and unpaid balances
will jeopardize future purchasing options.
VISA or MasterCard accepted.
Check/Money Order: Make checks payable to DECA
Images in U.S. funds only. There will be a $15 fee for all
returned checks.
ONLINE ORDERING
Order online at www.shopdeca.org. A credit card is
required for all online purchases; however, you can
shop online and print your “Shopping Cart” list and
then submit that as your order to DECA Images via
fax or mail.
Orders submitted online will be processed during
normal business hours:
Monday–Friday, 8:30 a.m.–4:30 p.m. EST.
All prices, products and policies are subject to
change without notice based on manufacturer’s
availability.
30 day return/exchange policy with receipt. If the
order was processed incorrectly, we’ll gladly pick up
the freight cost of returning the merchandise to make
things right. If your merchandise needs have changed,
simply return the merchandise and pay only the
freight. No restocking fees will be charged. Include
your billing name and address with your return.
CLAIMS POLICY
Customers are responsible for inspecting all orders
upon receipt. All claims and shortages must be
reported within 72 hours of receipt. Please contact
our customer service team at (703) 860-5006 or
e-mail [email protected] if you discover a
problem or discrepancy.
SHIPPING METHODS
Please allow 10 business days for delivery of all
in-stock items. Packages shipped outside of the
continental U.S. will incur additional charges and
extended delivery times. DECA is not responsible
for customs, duties and or taxes. Each chapter is
responsible for making brokerage arrangements in
their home country.
We cannot ship to P.O. boxes; please include a street
address.
Our product prices are not inflated to cover shipping
and handling fees. The S/H charges listed include
labor and packaging materials as well as postage fees.
RUSH DELIVERY
Orders received by 1:00 p.m. EST can be shipped rush
delivery for an additional charge. To place a RUSH
order please contact our customer service. Shipping
estimates can be given over the phone. Do not mail
rush orders.
AWARDS & TROPHIES
Our selection of award plaques and trophies can be
found in a separate catalog. Please contact us for an
Awards Catalog.
www.att.com/aspire
@ConnectToGood
#ATTimpact
When mentors are connected
to young people, both are
changed for the better.
Through AT&T Aspire Mentoring Academy employees encourage students to
complete high school and succeed in college and careers by providing them
mentoring in critical 21st-century work skills, academic support, and
connecting the importance of learning in the classroom to their future.
2015 AT&T Intellectual Property. All rights reserved.
mentoring academy
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