Data Centers
A Catalyst for Growth in Georgia
Critical Mass of Metro Atlanta Data Centers
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Georgia Power – Your Partner
for Mission-Critical Locations
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Co-location and wholesale facilities
Critical mass of enterprise and Internet data center locations
Source: Georgia Power Community and Economic Development
Why is metro Atlanta home to more
than 60 major co-locations and
enterprise data centers for leading
global companies?
These services are offered at no cost or
obligation. For enterprise data centers, all project
information is treated confidentially throughout
the site selection period and the life of a facility’s
operation. For managed services and co-location
operations, we will assist in marketing your
facilities to potential customers.
Georgia Power’s award-winning Economic
Development division has provided site
location services to industrial and corporate
decision-makers for more than 85 years. Since
2005, our team of data center specialists has
assisted data center project locations that
represent combined power loads in excess of
400 MW at full build-out.
Our database includes the entire state, even those
areas not served by Georgia Power, so be confident
in discovering all site and building options to meet
your business needs.
Our services include:
• Access to our statewide real estate database
and search tools for land sites and existing
buildings that are well-suited for missioncritical facilities
• Electric infrastructure evaluation
• Consultation on electric service methods,
power quality issues and rate analysis
• Preliminary engineering evaluation and
site layout services
• Liaison with entities that administer
incentives
• Coordination of site tours
Georgia Power Projected Generation
by Type, 2018
Coal
29%
Gas/oil
50%
renewable 2%
hydro 5%
nuclear
14%
• Highly reliable power infrastructure
• Favorable business climate
• Availability of technical talent
• Accessibility
Result: low total cost of ownership
in Cents per kWh
Georgia
offers
Washington
D.C. the electric power infrastructure
required
by mission-critical facilities: highly reliable,
ATLANTA
redundant
electricity coupled with low to moderate
Dallas
SanIn
Antonio
costs.
most cases, customers constructing new
San Francisco
facilities
with an initial connected load of 900
Los Angeles
kilowatts
(kW) or greater may choose their supplier.
New York
This is a one-time decision by the customer.
0
2
4
6
8
10
12
14
16
18
20
US AVERAGE
• Low risk of business disruption
Average Utility Costs for Industrial Customers
Atlanta’s Locational Advantages:
Highly Reliable Power Infrastructure
and Competitive Electric Rates
US AVERAGE
and competitive electric rates
• Access to bandwidth and fiber
Washington D.C.
ATLANTA
Dallas
San Antonio
San Francisco
Los Angeles
New York
0
2
4
6
8
10
12
14
Note: These costs are the average industrial retail prices by end-use sector based on the largest provider serving the city. Source: Energy Information
Administration, 2015 (2013 data is latest available). The city prices above were reported by EIA with the following providers: San Antonio (City of San Antonio/
CPS), Atlanta (Georgia Power), Los Angeles (Los Angeles Dept. of Water & Power), Washington D.C. (average of providers), San Francisco (PG&E), Dallas (TXU
Energy Retail) and New York (Consolidated Edison).
GEORGIA POWER COMMUNITY & ECONOMIC DEVELOPMENT – YOUR PARTNER IN BUSINESS © GEORGIA POWER, July 2015
1
Powering Your Data Center
Partner with Georgia Power for your data center location.
About Georgia Power
Georgia Power is the state’s largest utility
with a net plant investment of more than
$16.4 billion. The company serves 2.4
million customers in Georgia, including
310,000 businesses and industries.
Georgia Power is a unit of Southern
Company, which owns generating capacity
of nearly 43,000 megawatts (MW) and
provides electricity to nearly 4.4 million
customers in the Southeast. Reserve
margins and planned capacity additions
ensure that the supply will continue to meet
the growing needs of customers.
Georgia Power offers rates below the
national average, providing customers
with a variety of pricing choices, including
real time pricing options with no demand
charges. Georgia Power has developed
network power distribution systems,
which provide customers with superior
reliability. This design has several levels
of redundancy, ensuring that service will
not be affected if a circuit, transformer, or
substation transformer fails. These systems
are reserved for high-density loads in
metropolitan areas such as metro Atlanta.
An account manager is assigned to data
center customers with demand in excess
of 1MW. You can rely on this individual to
ensure that you are on the rate structure
that best fits your operation, to coordinate
any utility construction projects required to
support or energy efficiency technologies.
A Southeast Leader in Renewable
Energy Initiatives
Georgia Power consistently pursues opportunities to
grow renewable generation in Georgia. The company
deploys reliable, cost effective renewable energy
sources that work best in our state to meet our
customers’ growing electricity needs, and continually
evaluates our generating capacity to provide clean,
reliable and affordable energy for our customers.
Energy resources – such as wind and solar – are
constantly renewed and serve an important and
growing role in our ability to serve customers. The
company expects to have contracted for more than
3,000 MWs of renewable capacity by 2016, as well
as continuing to support research and demonstration
projects of renewable and emerging technologies.
Among our company-owned initiatives are multiple
large scale solar self-build projects with the Military,
a 1-MW self-build solar demonstration project, a
solar research project at Georgia Power’s corporate
office and multiple wind technology demonstration
projects. In addition, the company offers multiple
options for customers with solar on their rooftop to
sell back to Georgia Power.
Commercial and industrial customers may purchase
large blocks of green energy at a reduced cost
through the company’s Green Energy program.
Customers who purchase at least 900 blocks (90,000
kWh) of Green Energy monthly are eligible to
participate in the Large Volume Purchase Option. The
company will contract with each interested customer
individually to determine the price, quantity, term,
and source of the additional green energy.
Georgia Power Renewable Activities
Biomass: More than 600 MW online and under
contract from qualified facilities, in addition to
biomass capacity to serve our Green Energy Program
customers.
Solar: Georgia Power expects to have more than
900 MW of solar online by the end of 2016.
•Georgia Power anticipates more than 500 new
solar projects will be constructed in Georgia
in the coming years as a result of its existing
solar programs, including the Large-Scale Solar
initiative and Advanced Solar Initiative (ASI).
•SEPA (Solar Electric Power Association) named
Georgia Power the “Investor-Owned Utility of the
Year” in 2014 for building the largest and fastestgrowing voluntary renew­able energy portfolio in
the United States.
•A solar photovoltaic (PV) demonstration project on
the roof of the corporate headquarters continues
to gather data on leading edge solar technologies.
•Southern Company and Tesla will test
commercial-scale battery storage, providing for
the examination of potential applications for
the energy storage technol­ogy in helping meet
customers’ energy needs.
Landfill Gas: 9.6 MW capacity from two sources to
supply Georgia Power’s Green Energy Program.
Wind: Georgia Power will purchase 250 MW
of wind energy through 20-year Power Purchase
Agreements that are below avoided costs. 151 MW
will be delivered from wind farms in Southwest
Oklahoma beginning in 2016. The elec­tricity
purchased will provide enough electricity to power
more than 50,000 Georgia.
Hydro: 1088 MWs of hydro generation – enough
electricity to power more than 257,000 homes.
Nuclear: When completed, two new units of
emission-free generation will add 2,200 MW of
capacity to the Georgia portfolio.
Southern Company Smart Power Highlights
• Southern Company is on schedule to be the first U.S. utility in more than 30 years to build new nuclearpowered generation, adding more than 2,200 megawatts of capacity at Georgia Power’s Plant Vogtle.
Currently, two existing units have more than 2,400 megawatts of capacity at Plant Vogtle.
• Southern Company is the industry leader in carbon capture and sequestration. A 582-megawatt
transport integrated gasification (TRIG) plant is being built with technology that will capture 65 percent
of the carbon dioxide emissions from the plant.
2
GEORGIA POWER COMMUNITY & ECONOMIC DEVELOPMENT – YOUR PARTNER IN BUSINESS © GEORGIA POWER, July 2015
Access to Bandwidth and Fiber
Metro Atlanta is one of the most heavily-concentrated telecommunications cities in the U.S.
Atlanta is the major interconnection point on the Eastern seaboard between New York and Miami
and on to South America. Metro Atlanta ranks in the top five U.S. markets for total bandwidth and fiber
access. Two of the country’s largest fiber routes – North/South and East/West – cross in metro Atlanta.
On January 2015, Google announced expansion of its fiber network to four more cities, including Atlanta.
Telecom Companies
Operating Metropolitan and Long-Haul
Networks that Connect to Metro Atlanta
AmeriMex Communications Corp.
The Southeast’s largest concentration of telecommunications companies sits at the heart of
Downtown Atlanta.
AT&T
Broadvox LLC
BT Global Services
CenturyLink Inc.
Charter Business
Atlanta: A Major IP Node on All Major Provider’s Network Map
Virtually every major international and North American provider’s network map places Atlanta
among a handful of U.S. cities that possess a core IP peering node. Below is an example of just one of
those providers.
Cogent Communications Group Inc.
Comcast / Time Warner
Cox Business
EarthLink Carrier
FiberLight LLC
Orange
Long-Haul Routes for One of Many Providers: NTT America
Georgia Public Web Inc.
NTT IP Network
GTT
Global IP Network Pop
Global IP
Network POP
Hibernia Atlantic
Host.net
Hurricane Electric Internet Services
Level 3 Communications LLC
Masergy
MegaPath
Net2Atlanta.com LLC
NTT America Inc.
PointOne.com
Reliance Globalcom
SAGO Networks
Southern Telecom Inc.*
Sprint
T-CUBED (Norkfork Southern Corp. subsidiary)
Telepacific Communications
TeliaSonera
Telx (Form. Atlanta Internet Exchange)
Transtelco
Verizon Business
Windstream Communications
XO Communications
Zayo Group LLC
Verizon Business
Windstream Communications (KDL)
XO Communications
Zayo Fiber Solutions LLC
Zayo Group LLC
Source: NTT America, 2015
GEORGIA POWER COMMUNITY & ECONOMIC DEVELOPMENT – YOUR PARTNER IN BUSINESS © GEORGIA POWER, July 2015
Source: Company websites and research by Georgia Power
Community & Economic Development
*Southern Telecom Inc., a wholly-owned subsidiary of
Southern Company, provides metro dark fiber that can
deliver last-mile service to ensure fast connections between
you and your customers in the Southeast.
(www.southern-telecom.com)
3
Low Risk of Business Disruption
Georgia is low risk for natural disasters.
“With the Atlanta market, we are
witnessing a remarkable shift as this
region becomes a magnet for technology
and innovation driven by advancements
of data-centric sectors from finance
and mobility to logistics, retail and
healthcare IT. The convergence of these
markets supported by data center and
cloud services creates boundless growth
potential for us and our customers here.
As the region continues to expand, we will
remain deeply interested and invested in
their success.”
Risk Avoidance – Earthquakes
Natural disaster risks, including risks of seismic-related weather impacts, are low in Georgia. There are no
active fault lines in the area.
United States Seismic Hazard Map
Peak Horizontal Acceleration (%g) with 2% Probability of Exceedance in 50 years
WA
ME
MT
ND
MN
OR
VT
ID
SD
WI
NH
MA
NY
MI
CT
WY
RI
NJ
PA
IA
NE
NV
OH
UT
IL
CA
David Jones, CEO, Peak 10
MD
DC
IN
KS
Source: “Peak 10 Opens Third Atlanta Metro Data Center,”
DataCenterKnowledge.com, 09.02.2014
DE
WV
CO
VA
MO
KY
NC
TN
OK
AZ
AR
NM
SC
MS
TX
AL
GA
LA
© 2015 Georgia Power
FL
Peak
Ground
Acceleration
– % Gravity
Peak Ground
Acceleration
- % of Gravity
Intervals Intervals
0-2
9 - 11
18 - 20
41 - 50
81 - 120
3-5
12 - 14
21 - 30
51 - 60
121 - 160
6-8
15 - 17
31 - 40
61 - 80
161 - 200
Source: 2014 U.S. Geological Survey National Seismic Hazard Mapping Project, US Geological Survey Earthquake Hazards Program;
http://earthquake.usgs.gov/hazards/products/conterminous/
Risk Avoidance – Hurricanes
Located 250 miles from the Gulf of Mexico and 240 miles from the Atlantic Ocean, Atlanta is not subject to
hurricane activity.
Georgia Positioned at Low Risk for Hurricanes
Hurricanes from 1900-2014, Categories 3, 4 and 5
Courtesy of Savannah Economic Development Authority
4
GEORGIA POWER COMMUNITY & ECONOMIC DEVELOPMENT – YOUR PARTNER IN BUSINESS © GEORGIA POWER, July 2015
Favorable Business Climate
Atlanta offers lower total cost of ownership.
Georgia has a long history of being business-friendly
and its tax structure helps make the state one of the
most cost competitive in the country.
In Georgia, corporate income tax is based only on
sales within the state, so the capital investment
and payroll attributed to data center operations do
not create an income tax burden.
Sales tax is a reasonable 6 – 8 percent in the
Atlanta area, and there is a special salesand- use tax exemption for qualifying high
technology companies that spend $15 million
within any calendar year on qualified computer
hardware and software. In addition, software
applications uniquely designed to meet the needs
of a given business enterprise are not subject to
sales tax.
Property taxes are favorable, with effective rates
ranging from $8 – $17 per $1,000 of fair market
value across the region. Larger data center projects
may be able to negotiate property tax relief for
land, building and equipment. Georgia Power
economic development professionals will facilitate
this process for you.
Another local incentive is accelerated permitting.
Given the concentration of mission-critical facilities
in the metro Atlanta area, local governments are
experienced in fast-track permitting for data centers.
Lower Costs Attract Companies
The cost of living and cost of business are
favorable in metro Atlanta, generally falling well
below the U.S. average, which is unusual for such
a large metropolitan area.
Atlanta’s Cost of Doing Business is Lower
US AVERAGE
Cost of Doing Business Index
San Antonio
ATLANTA
Phoenix
Dallas
Fortune 500 Companies
Headquartered in Georgia
by Georgia Revenue Rank
1
Home Depot (33)
2
United Parcel Service (47)
3
Coca-Cola (63)
4
Delta Air Lines (73)
5
Aflac (132)*
6
Southern (163)
7
Genuine Parts (199)
8
First Data (265)
9
Rock-Tenn (293)
10
AGCO (296)
11
HD Supply Holdings (316)
12
SunTrust Banks (327)
13
Mohawk Industries (362)*
14
Coca-Cola Enterprises (368)
15
NCR (412)
16
Asbury Automotive Group (450)
17
PulteGroup (453)
18
Newell Rubbermaid (455)
19
AGL Resources (465)
20
ARRIS Group (492)
*Headquarted outside metro Atlanta
Source: FORTUNE magazine, June 4, 2015
Los Angeles
San Francisco
Washington D.C.
New York
0
20
40
60
80
100
120
140
160
Source: Moody’s Economy.com State Cost of Doing Business Index, May 2014 (2012 data).
SITE SELECTION
“Top State Business Climate”
1. GEORGIA
2. Louisiana
Atlanta Construction Costs Lower than U.S. Average
3. North Carolina
Construction Cost Comparison, Select Cities
Texas
US AVERAGE
San Antonio
Dallas
4. Ohio
5. South Carolina
ATLANTA
Source: “2014 Top State Business Climate Rankings,”
Site Selection, November 2014
Phoenix
Washington D.C.
Los Angeles
San Francisco
New York
0
0.2
0.4
0.6
0.8
1
1.2
1.4
Source: RS Means Square Foot Costs, Construction Costs Location Factors, 2015 (Commercial Rates). Note: Construction costs are
based on a national average for materials and installation. To adjust these costs to a specific location, multiply the base cost by the
factor for that city.
GEORGIA POWER COMMUNITY & ECONOMIC DEVELOPMENT – YOUR PARTNER IN BUSINESS © GEORGIA POWER, July 2015
5
Technical Talent and Labor Costs
Affordable technical talent is here, with more than 43,000 IT professionals in the Atlanta area.
Selected IT Occupations in Metro Atlanta
Hourly
Earnings
Atlanta’s Top Technology Employers
Description
ranked by # of full-time employees in metro Atlanta
Computer and Information Systems Managers
8,796
$61.48
Computer Hardware Engineers
1,070
$46.88
Computer Programmers
8,647
$40.77
14,398
$36.56
1 AT&T | AT&T Mobility
18,076
Employment
2 Cox Enterprises Inc.
7,255
Computer Systems Analysts
3 Turner Broadcasting | Time Warner
5,500
Database Administrators
3,748
$40.36
4 Verizon Wireless
3,974
Information Security Analysts, Web Developers, and Computer Network Architects
7,861
$41.59
5 Automatic Data Processing Inc.
3,402
Network and Computer Systems Administrators
8,302
$38.18
6 McKesson Corp.
3,289
Total
52,823
$43.20
7 NCR Corp.
2,915
Siemens Industry | Energy |
8
Healthcare | Software
2,600
9 General Electric Co. (GE Energy)
2,200
Source: EMSI, 2015.1
10 Fiserv Inc.
1,932
11 Equifax Inc.
1,678
12 UPS Supply Chain Solutions
1,652
13 Cisco Systems SPVTG
1,600
14 First Data Corp.
1,500
15 Macy’s Systems and Technology
1,316
16 Hewlett-Packard Co.
1,300
17 Lexisnexis Risk Solutions
1,260
San Antonio
18 AirWatch LLC
1,150
Dallas
19 Scientific Games Corp.
1,100
20 General Motors Innovation Center
1,000
Source: 2014 Metro Atlanta Top Employers, Metro Atlanta Chamber
(MAC), and Atlanta Business Chronicle Book of Lists, December 2014
Talent Acquisition
While IT talent is abundant in metro Atlanta, salaries tend to be moderate, compared with other
metropolitan markets due, in part, to cost of living below the national average.
$37.60
$42.38
US AVERAGE
Average Combined IT Wage (Hourly Earnings)
$43.20
ATLANTA
$46.00
Los Angeles
$48.50
Boston
$50.82
New York
$51.34
San Francisco
Georgia Technology Center
Live lab for network equipment vendors to
highlight their optical and electrical hardware
and operating systems.
For more information, visit
http://www.GeorgiaTechnologyCenter.com
$35
$41
$44
$47
$50
$53
Average Combined IT Wage (Hourly Earnings)
Local Expertise in Specialized Data Center Technology
$37.62
San Antonio
A number
of metro Atlanta universities offer the $42.38
gold standard certification for data centers – the
Dallas
Certification in Information Assurance as certified by the National Security Agency and the
$43.14
ATLANTA
Department of Homeland Security. Four universities, Georgia Institute of Technology (Georgia Tech),
$45.99
Los Angeles
Clark
Atlanta University, Kennesaw State University, Southern Polytechnic
University and Columbus State
University
are National Centers of Academic Excellence in this field. The Georgia
$48.51Tech Information Security
Boston
Center
(www.gtisc.gatech.edu)
is
a
leader
in
research
involving
secure
future
applications
and deployment
$50.86
New York
of quality-of-information assurance. Southern Polytechnic University offers graduate certificates in
$51.25
San Francisco
Information Security & Assurance.
$35
6
$38
Source: EMSI, 2015.1
$37
$39
$41
$43
$45
$47
$49
$51
$53
GEORGIA POWER COMMUNITY & ECONOMIC DEVELOPMENT – YOUR PARTNER IN BUSINESS © GEORGIA POWER, July 2015
*
IT-Related Higher Education
Across the state of Georgia, more than 2,500 new
graduates received an IT-related bachelors or
masters degree in 2013 and nearly 234,000 students
are enrolled in state colleges and universities that
offer IT programs.
Statewide, nearly 800 new graduates received an
associates (2-year) degree or certificate in IT-related
fields in 2013 (IPEDS).
A technical certificate in Mission-Critical Facilities
Management is offered through the technical
college system.
Georgia Tech: Leading the Way in
Data Center Research
Advancing data center technology is a research
priority at Georgia Tech. The university’s researchers
are using a 1,100-sf simulated data center to
develop and evaluate new ways of controlling heat
in commercial data centers. The researchers, led by
Professor Yogendra Joshi of the Woodruff School
of Mechanical Engineering, have found ways to cut
energy cooling costs 15 percent by rearranging
servers and space for optimal airflow patterns.
“Our data center laboratory is a complete
sandbox in which we can study all sorts of
options without affecting anybody’s computing
projects. We can look at interesting ways to
improve rack-level cooling, liquid cooling and
thermoelectric cooling.”
Workforce Pipeline
Through Georgia’s one-of-a-kind HOPE program,
scholarships are available for both bachelors
and technical certificate programs, regardless of
financial need.
Source: “Keeping Their Cool: Researchers Develop Improved
Techniques for Controlling Heat in Large Data Centers,” Georgia
Tech News, 6.2.09
“The Business Analytics Center at
Georgia Tech brings together talented
students, world-class interdisciplinary
faculty to educate and exchange best
practices for applying analytics to solve
business problems.”
Sri Narasimhan, Senior Associate Dean
Source: www.scheller.gatech.edu/centers-initiatives/
business-analytics-center/
“Atlanta is a high-demand colocation
market and a growing hub for healthcare,
technology, and large enterprises.”
Greg Friedman, Vice-President, zColo
Source: “Zayo’s zColo Enters Atlanta Market With
AtlantaNAP Acquisition,” DataCenterKnowledge.com,
07.02.2014
Georgia Universities Conferring 100+ IT Graduates Annually
Estimated Fulltime Enrollment
(FALL 2013)
Total Number of Degrees Granted
in IT-Related Fields –
Bachelor's and Higher (2012)
4-Year Degree-Granting Universities
Graduating 100 or More IT Professionals
City
Georgia Institute of Technology-Main Campus
Atlanta
23,108
554
Georgia State University
Atlanta
32,556
342
University of Georgia
Athens
35,197
221
Kennesaw State University
Kennesaw
25,714
215
DeVry University-Georgia
Decatur
1,272
171
Southern Polytechnic State University
Marietta
6,786
161
Total of Top 6 Graduating Schools
124,633
1,503
Total All Georgia Colleges and Universities
233,565 *
2,546 **
Georgia Tech Professor Yogendra Joshi,
Woodruff School of Mechanical Engineering
Source: Fall 2014 Enrollment Report, University System of Georgia Board of Regents; IPEDS 2013 Completions (latest available)
*Includes approximate enrollment of all disciplines at Georgia schools offering IT programs including computer engineering as of 2013
**IT degrees includes computer and information sciences as well as computer engineering graduates
Gary Meek
Computer IT Degrees (Bachelors Degree or Higher)
San Antonio
San Francisco
Dallas
ATLANTA
Boston
Los Angeles
New York
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
Source: 2013 Completions, IPEDS, National Center for Education Statistics
Note: Washington, D.C. not included because online university based there counts all graduates in the country and not at site.
GEORGIA POWER COMMUNITY & ECONOMIC DEVELOPMENT – YOUR PARTNER IN BUSINESS © GEORGIA POWER, July 2015
7
Accessibility
Atlanta is the most connected city to the domestic market and fifth-most to international markets.
Metro Atlanta’s accessibility to major domestic and international markets is one of the key
reasons so many corporations call the region home. Atlanta’s Hartsfield-Jackson International Airport
offers unsurpassed non-stop access to 218 domestic and 72 international destinations. The airport is also
the most traveled in the world. Atlanta is home to the world’s second largest air carrier, Delta Air Lines.
World’s Most
Efficient Airport
(2014)
World’s Most
Traveled Airport
(2014)
#1
Most Domestic
Non-Stop Markets Served
(Among U.S. Airports)
#5
Most International
Non-Stop Markets Served
(Among U.S. Airports)
Source: Hartsfield-Jackson Atlanta International
Airport, 2014; Air Transport Research Society, 2014;
Airports Council International, 2014
GEORGIA POWER ECONOMIC DEVELOPMENT PROJECT MANAGERS – specializing in data center projects
Georgia Power Economic
Development’s full-service team
includes top-notch expertise
offered by five statewide project
managers. Partnering with state
and local agencies, Brenda
Robbins and Kevin Lovelace
specialize in IT and data
center projects.
Brenda Robbins
Kevin Lovelace
Brenda began her career with Southern
Company in 1982 in the Information
Systems division of Southern Company
Services. Joining Georgia Power’s
statewide projects team in 1996,
Brenda brought a strong background
in applications design and development, establishing data
centers, and IT talent recruitment. Her extensive expertise
and experience in working with data centers has contributed
to the location of more than 25 data centers in Georgia.
With a background in staffing and
recruitment for Southern Company
Services, Kevin joined Georgia Power’s
economic development statewide
projects team in 2002. Kevin has
worked with dozens of technology
companies from around the world. His experience with
talent recruitment lends itself to understanding the staffing
demands of mission-critical facilities.
404-506-3144, kmlovela@southernco.com
404-506-6617, bkrobbin@southernco.com
Community & Economic Development
75 Fifth Street NW, Ste. 175, Atlanta, GA 30308
econdevga@southernco.com
www.SelectGeorgia.com
7.8.15