RISING MIDDLE
CLASS: THE ASIAN
CENTURY HAS
STARTED
“S-GE IMPULSE: ASIA” on June 23 and 24, 2015
Gottlieb Duttweiler Institut GDI, Rüschlikon
OFFICIAL PROGRAMMES
PREMIUM PARTNER
Rising Middle Class:
The Asian Century
has started
Asia is considered the growth engine of the world
economy in the 21st century. As an export market, the continent is gaining in importance for
Swiss SME as well. Currently, about 25% of Swiss
exports are directed to Asian countries. That is
just the tip of the iceberg. The two-day event
“S-GE IMPULSE: ASIA” featuring inspiring testimonials and experts as well as hands-on advice
by our consultants provides exporters with unique
insights into business opportunities on all key
markets in Asia.
Access to the most attractive growth markets in Asia is of increasing
­importance for Swiss SMEs. As the new heavyweight in the global economy,
Asia has companies. Unlike in Europe and North America, Asian often boast
a GDP growth rate of more than 5 % annually. A demand for quality goods
with a Swiss reputation is becoming stronger accordingly.
“S-GE IMPULSE: ASIA”
The “S-GE IMPULSE: ASIA” event has been held annually since 2014, reflecting
the attention this growing economic region deserves. With recent information, tailored consulting and networking opportunities, Switzerland Global
Enterprise is looking to help open up new markets, highlight specific business
opportunities and motivate entrepreneurs to take advantage of the potential
within the Asian markets.
The second “S-GE IMPULSE: ASIA” on June 23 and 24 at the GDI Rüschlikon
will be dedicated to the “Rising Middle Class: The Asian Century has started”
and is going to show captivating and surprising real-life examples of successful Swiss companies from India to Malaysia, China or Japan. Participants will
obtain first-hand information directly from our Swiss Business Hub directors.
Exciting success story films are going to complement expert speeches and
entrepreneur panel discussions.
THE 2015 PROGRAM FEATURES THE FOLLOWING
Among others, these are some of the key topics which will be covered:
·· Optimization of your value chain
·· Entry strategies to conquer growth markets
·· Importance of existing and potential savings of pending
Free Trade Agreements
·· First hand experience reports and practical tips from SME
·· Heads of Swiss Business Hubs share unique insights of their
“home market”
YOUR CONTACT
WOLFGANG SCHANZENBACH
Regional Director Asia Pacific
T +41 44 365 52 69
wschanzenbach@s-ge.com
S-GE IMPULSE: ASIA
2
Program
overview
Over the course of two days, Asia as a region
will be explored in detail. Design the program
Day 1
Morning
to match your personal needs.
Southeast Asia
with key ASEAN countries
Individual
country-specific
consulting on China
and Hongkong
Afternoon
Networking lunch
Individual
country-specific
consulting on
Southeast Asia
China and
Hong Kong
Networking cocktail
Day 2
REGISTER NOW
Morning
s-ge.com/impulseAsia
TWITTER AS WELL OR FOLLOW
THE SUBJECT
Networking lunch
Optional country-specific consulting is
available, parallel to the main program and
tailored to your interests.
Afternoon
#impasia
COUNTRY CONSULTING
India
Individual
country-specific
consulting on Japan
and South Korea
Japan and
South Korea
Individual
country-specific
consulting on India
Networking cocktail
MODERATION
BARBARA LÜTHI
Freelance Asia correspondent SRF
and Asia expert
S-GE IMPULSE: ASIA
2
Program
ASEAN – the next destination in Asia!
SOUTHEAST ASIA
JUNE 23, 2015, 08:30–12:30
08:30
Registration and welcome coffee
09:00
Welcome and introduction
WOLFGANG SCHANZENBACH
09:10
Welcome and introduction
KARIN FRICK
Head of Think Tank and Member of the
Executive Board at Gottlieb Duttweiler
Institute (GDI)
COUNTRY CONSULTING
14:00–17:30
Free country-specific consulting
sessions with the head of Swiss
Business Hub ASEAN Singapore
and our S-GE consultant
regarding your export plans.
Please register in advance.
YOUR CONTACT
09:20
Southeast Asia - Introduction
and overview
BARBARA LÜTHI
KIAN-BOON LIM
Head of Swiss Business Hub ASEAN
Singapore
09:35
ASEAN Economic Community (AEC)
2015 – a valid option for Swiss SME's?
FELIX SUTTER
Partner, Head Asia Business Group, PwC
09:55
Saving Potential for Swiss Exporters
of future FTA‘s with Indonesia, Malaysia
and Vietnam
PATRICK ZILTENER
Ph.D., Senior Researcher +
Lecturer, University of Zurich
ANGELA DI ROSA
Consultant South East Asia
T +41 44 365 54 73
adirosa@s-ge.com
10:05
Global Sourcing – Indonesia
for Switzerland
ANTON SANTOSO
President Director, STI-Precision
Indonesia
10:30
Coffee break
11:00
market entry of Aenova GmbH in Singapur
HEINER HOPPMANN
CEO of Aenova Holding GmbH
11:25
Market needs - Differences between
Malaysia and Singapore
CHRISTIAN VETTERLI
CEO of Aston Foods AG
11:50
Rising middle class in the focus
HEINZ THÜRING
Head of Instradent Global Finance +
Operations, Institut Straumann AG
12:05
Panel discussion
“the different market entry strategies”
discussion participants:
HEINER HOPPMANN, CHRISTIAN
VETTERLI AND HEINZ THÜRING
moderated by ANGELA DI ROSA and
KIAN-BOON LIM
12:25
Conclusion
WOLFGANG SCHANZENBACH
BARBARA LÜTHI
12:30
Lunch
S-GE IMPULSE: ASIA
3
Program
Rising Middle Class in China – what does it mean to your industry?
CHINA AND HONG KONG
JUNE 23, 2015, 13:30–17:30
15:30
Coffee break
13:30
Registration and welcome coffee
16:00
Introduction of the Sino-Swiss Zhenjiang
Ecological Industrial Park (SSZEIP)
MICHELLE ZHAO
Chairwoman and General Manager
Jiangsu Scitury Allied Investment and
Development Co., Ltd.
14:00
Welcome and introduction
WOLFGANG SCHANZENBACH
14:10
Black Rainstorm Signal over Hong Kong?
BARBARA LÜTHI
FRANK EGGMANN
Head of Swiss Business Hub Hongkong
COUNTRY CONSULTING
09:00–12:30
Free country-specific consulting
sessions with the heads of the Swiss
Business Hubs China and Hongkong,
Hongkong and our S-GE consultant
regarding your export plans.
Please register in advance.
YOUR CONTACT
DANIEL BONT
Senior Consultant China, Hong Kong,
Taiwan and ANZ
T +41 44 365 55 20
dbont@s-ge.com
14:25
Sanitized in Greater China –
challenges in the textile industry
URS STALDER
CEO of Sanitized AG
14:50
Chinese middle class success
based on long term quality growth
CHRISTINE SCHMID
Managing Director Credit Suisse AG
and Head of Global Equity and Credit
Research
FAN, CHEUK WAN
Managing Director of Credit Suisse
Hongkong and Chief Investment Officer
Asia Pacific, Credit Suisse Private
Banking and Wealth Management
15:15
China – Perception and reality –
is it really different?
BARBARA LÜTHI
ALAIN GRAF
Head of Swiss Business Hub China
16:10
Ypsomed – Rising Middle Class impact for
a medical supplier in China
ORFEO NIEDERMANN
Business Development Director,
Ypsomed AG
16:35
Mission Impossible?
The new Leadership Challenges
NICOLE BRANDES
International Speaker,
Global Mindset Thriver
16:50
Panel discussion
“invisible challenges doing business
in China”
discussion participants:
URS STALDER, ORFEO NIEDERMANN,
NICOLE BRANDES and ALAIN GRAF
moderated by BARBARA LÜTHI
17:20
Conclusion
WOLFGANG SCHANZENBACH
BARBARA LÜTHI
17:30
Networking cocktail
S-GE IMPULSE: ASIA
4
Program
India’s demography – accelerating economic growth
INDIA
JUNE 24, 2015, 08:30–12:30
08:30
Registration and welcome coffee
09:00
Welcome and introduction
WOLFGANG SCHANZENBACH
09:10
Opening remarks – why Asia matters
DANIEL KÜNG
CEO of Switzerland Global Enterprise
COUNTRY CONSULTING
14:00 –17:30
Free country-­specific consulting
sessions with the head of the Swiss
Business Hub India and our S-GE consultant r­ egarding your export plans.
Please register in advance.
YOUR CONTACT
09:20
Opportunities over challenges – India the
future growth market
BARBARA LÜTHI
MICHAEL ENDERLE
Head of Swiss Business Hub India
09:35
Indiaʼs rising middle class
AJAY SETHI
Managing Partner,
ASA & Associates LLP
10:00
India – what else?
LIONEL SCHLESSINGER
Owner and Delegate of the Board
of Directors, Monopol Colors
11:00
“Shock’n‘Roll” Business Development
in India
STEPHAN WARTMANN
CEO of Brugg Rope Technology
Holding AG
11:25
The Swiss Art of Expression –
Laufen Bathroom
Culture in India
FRANK LIEBETRAU
Commercial Director Kartell by
Laufen & International Sales &
Marketing Manager Subsidiaries
11:50
Panel discussion
“Is India a market Swiss SME’s cannot
afford to miss?”
discussion participants
LIONEL SCHLESSINGER, STEPHAN
WARTMANN AND FRANK LIEBETRAU
moderated by MICHAEL ENDERLE
12:25
Conclusion
WOLFGANG SCHANZENBACH
BARBARA LÜTHI
12:30
Lunch
10:30
Coffee break
BEAT INEICHEN
Senior Consultant South Asia
T +41 44 365 54 35
bineichen@s-ge.com
S-GE IMPULSE: ASIA
5
Program
MARKET STUDY
Japan – technology reference market for successful business in Asia
South Korea – the driving force of economic growth in Asia
JAPAN AND SOUTH KOREA
JUNE 24, 2015, 13:30–17:30
15:30
Coffee break
13:30
Registration and welcome coffee
16:00
“Opportunities for Swiss SMEs in the
Korean Automotive Sector”
PETER A. UNDERWOOD
Senior Partner IRC
14:00
Welcome and introduction
WOLFGANG SCHANZENBACH
All participants will receive a free copy
of the market study “Opportunities for
Swiss SMEs in the Korean Automotive
Sector”
14:10
Japan as Stepping Stone to
South East Asia
BARBARA LÜTHI
ROGER ZBINDEN
Head of Swiss Business Hub Japan
COUNTRY CONSULTING
09:00–12:30
14:25
Supporting your distribution and export
decisions in Japan/South-Korea
(and Asia) through customs- and
trade compliance
THOMAS KOFLER
Sales Director DACH Amber Road
Switzerland AG
Free country-specific consulting
­sessions with the heads of Swiss
­Business Hub Japan and South Korea
and our S-GE consultant regarding
your export plans.
Please register in advance.
YOUR CONTACT
STEFAN BARNY
Senior Consultant Japan and South Korea
T +41 44 365 54 82
sbarny@s-ge.com
14:50
Success and Failure in Japan
AUGUST SIDLER
Liaison Engineer
15:15
South Korea - High-Tech country
at its best
BARBARA LÜTHI
CLAUDIO MAZZUCCHELLI
Head of Swiss Business Hub
South Korea
16:25
Oetiker’s way to the Far East!
THOMAS MEIER-BICKEL
CEO of Oetiker AG
16:50
panel discussion
“Importance of Japan & Korea for the rest
of Asia”
discussion participants
DR. ANJA SCHULZE, AUGUST SIDLER,
PETER A. UNDERWOOD and THOMAS
MEIER-BICKEL
moderated by BARBARA LÜTHI
17:25
Conclusion
WOLFGANG SCHANZENBACH
BARBARA LÜTHI
17:30
Networking cocktail
S-GE IMPULSE: ASIA
6
Registration
“S-GE IMPULSE: ASIA”
June 23 and 24, 2015
Gottlieb Duttweiler Institut,
Rüschlikon
I would like to register for the event (price per person excluding
VAT) including the market studies from Switzerland Global
Enterprise
PRICE FOR MEMBERS/NONMEMBERS
YOUR CONTACT INFORMATION
FIRST NAME
Half-day CHF 70.–/CHF 120.–
Day pass CHF 120.–/CHF 200.–
Two-day pass CHF 200.–/CHF 320.–
LAST NAME
I am a member of Switzerland Global Enterprise
COMPANY
PRESENTATIONS JUNE 23, 2015
Southeast Asia (8:30–12:30)
China + Hong Kong (13:30–17:30)
COUNTRY CONSULTATIONS JUNE 23, 2015
(45 MIN EACH)
POSITION
ADDRESS
China + Hong Kong (morning)
Southeast Asia (afternoon)
POSTCODE/CITY
PRESENTATIONS JUNE 24, 2015
TELEPHONE
India (8.30–12.30)
Japan + South Korea (13:30–17:30)
COUNTRY CONSULTATIONS JUNE 24, 2015
(45 MIN EACH)
Japan + South Korea (morning)
India (afternoon)
CELL PHONE
E-MAIL
DATE
I'M ALSO INTERESTED IN
Information about the Swiss Import Promotion Program
Monthly newsletter export.news
Information about Switzerland Global Enterprise membership
Countries outside Asia
SIGNATURE
Registration deadline for “S-GE IMPULSE: ASIA”
June 20, 2015
s-ge.com/impulseAsia
promo@s-ge.com
Phone +41 44 365 52 20
Fax +41 44 365 52 21
For cancellations of registrations up to 10 days before the start of the event at
Switzerland Global Enterprise, 50 % of the total price will be charged. For
cancellations after that time the full price will be charged. The registering parties
can arrange for someone else to attend in their place at no additional cost.
Participants hereby acknowledge that the event program can change at any time.
S-GE IMPULSE: ASIA
7
Many thanks
to our partners
PREMIUM PARTNER
STRATEGIC PARTNERS
COOPERATION PARTNERS
S-GE IMPULSE: ASIA
8
ExportHelp
s-ge.com/exporthelp
exporthelp@s-ge.com
T +41 844 811 812
Switzerland Global Enterprise
Stampfenbachstrasse 85
CH-8006 Zürich
T +41 44 365 51 51
Switzerland Global Enterprise
Corso Elvezia 16
CH-6901 Lugano
T +41 91 601 86 86
Switzerland Global Enterprise
Avenue d’Ouchy 47 – CP 315
CH-1001 Lausanne
T +41 21 545 94 94
s-ge.com
info@s-ge.com
© SWITZERLAND GLOBAL ENTERPRISE MAY 2015. All rights reserved.