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South Asia’s
most popular
electronics
magazine
The Goal
To aid the electronics
industry grow, and
grow with the industry
The
editorial profile
About EFY Group
EFY Group began as a 3-member team in 1969. It now has more than 100 members in its family. This group
clocked a turnover of US$ 4.25 million (190 million Indian Rupees) in the financial year—2003-2004.
EFY Group constitutes of the following organisations:
EFY Enterprises Pvt Ltd: Into print media, technical publications and industry directories and databases
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IT Solutions
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India Pvt Ltd: Into IT industry trade channel as a regional distributor, chiefly deals in
branded software and hardware
Kits 'n' Spares: Into Hobby kits, electronic components, tools, books and publications resale
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The Editorial Positioning
To keep the electronics fraternity abreast with the latest developments in the industry.
To create a B2B and B2C marketplace for the numerous manufacturers and vendors operating in the industry.
To facilitate the development of engineering community by bridging the gap between
theoretical education and practical application of knowledge in industry.
Nutshell: Aids in growth of technical awareness and business through up-to-date knowledge
of industry and technology trends
Age brackets for EFY readers
Usefulness of ads in EFY
1
2
3
Very useful
Useful
Not so useful
1
2
3
4
41%
1
Below 21 years
21 to 45 years
46 to 60 years
60 years and above
21%
3
2
1
(4) 2%
3
6%
10%
2
53%
67%
Why manufacturers advertise in EFY
DISTRIBUTION PROFILE
Average number
of subscribers
17,500 copies
Readership
500,000 approx.
N 18%
W 26%
E 13%
S 43%
To create a national presence
To announce new products and highlight their technical features
To highlight their manufacturing facilities
To look for contract manufacturing tie-ups with other brands
To set-up trade channels
To create brand awareness
To aid in growth of sales once the business cycle starts
To announce new products and services
To invite orders/quotation-offers from government and
defence establishments
To sustain the brand, commitment to quality and customer service
To maintain the top-of-the-mind presence
There's a 'Hobbyist' in Each Of Our Readers
When we pursue our definition of a hobbyist as “those who pursue their interests in electronics”, we find that this definition
applies to almost ALL our readers
This fact is a key reason behind:
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Why EFY is a mass-reader magazine despite being technically focussed
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Why many of our articles are able to cater to all the three segments simultaneously
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Why EFY is the most popular electronics magazine in South Asia, and probably the World!
readership profile
Electronics For You has the entire electronics fraternity as its readers.
EFY's commitments to its readers:
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Editorial
content is chosen based solely on its merit
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Editorial
content aims to either increase technical competence of
readers or help the industry tackle growth issues
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Every
editorial piece is written with the intention of being useful
to maximum possible readers
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Editorial
is worded in as simple language as possible
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The editorial
is modelled such that it is useful for EFY readers as
they go up their career paths
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Continuously
broaden its reach to geographically and
demographically diverse readers
Nutshell: To improve the technical competency of the industry.
Why Businessmen read ‘Electronics For You’?
Business opportunities are available throughout the
magazine via advertisements (average: 120 opportunities
on a monthly basis)
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It's a one point meeting ground for the electronics
industry to invite and initiate business
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It's a single point of information for all industry events,
happenings, product launches, government policies,
industry trends, etc
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It updates one's technical knowledge through its
technology oriented content
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NUTSHELL: Aids in growth of business through up-to-date
knowledge of industry and technology trends
Broad categorisation of EFY readers
25%
1
40%
Why Professionals read ‘Electronics For You’?
3
2
35%
1
Businessmen
They include electronics manufacturers, traders in electronics
products or components, consultants, owners of repair and
product-servicing units, owners of electronic-products or
schematics design houses
2
Professionals
They include R&D engineers, chip designers, electronic products
designers, embedded systems/chip level/assembly language—
programmers, electronic products repair and maintenance
personnel, electronics industry customer care personnel,
electronics products—quality, marketing and sales personnel
3
Hobbyists
When we pursue our definition of a hobbyist as “those who
pursue their interests in electronics”, we find that this definition
applies to almost ALL our readers. They include professionals from
other streams—doctors, lawyers, etc, academicians—professors,
teachers, instructors, students—engineers, diploma, school
Latest technology and product developments can be had
through the technical articles and features like
'Technology News'
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New products and features can be surveyed at a glance
through the products sections (useful for non-technical
professionals like those in marketing too)
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Ideas for design and development of complex electronics
products can be had from technical features like
'Construction' and 'Software Section'
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Quality design and quality improvement techniques is
often discussed in EFY articles
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Industry trends and views of top-shots can be had
through industry features, articles and interviews
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NUTSHELL: A dependable partner throughout their career
growth—from an R&D engineer to a CEO of technical firms
Why Hobbyists read ‘Electronics For You’?
To try their hands on the latest 'Circuit Ideas' and
'Construction Projects'
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To update themselves of the latest technological
happenings and events
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To read about technological advancements and
innovations through the technical articles
To know about the latest electronics products launched
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in the market
To pursue a career in electronics
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Readers’ areas of specialisation
61%
1
7%
5
2
3
4
6%
16%
10%
1
2
3
Technical
Education
R&D
4
5
Marketing
Administration
NUTSHELL: They get to further their love for their favourite
subject—electronics.
advertisers profile
Samsung
National Instruments
Epson
DuPont
National Semiconductor
Panasonic
Philips
Farnell
Fluke
Vishay
Agilent Technologies
Dynalog India Limited
Texas Instruments
Hitachi
Cadence Design Systems
Motorola
Aplab
Tektronix
Renesas Technologies
Maxim
Hakko
Goot
Weller
Omron
Arrow Electronics
Scientech Technologies
Su-Kam
Microchip Technology
Actel
Siemens
OEN India Limited
Meco Instruments
ARROW ELECTRONICS INDIA LTD
advertisement tariff
POSITIONS & HUES
COLOUR POSITIONS
Full Page
Half Page
Quarter Page
Centre Spread
Double Spread
Strip Ad (V)
Strip Ad (H)
RATE (in US$)
1850
1150
700
4100
3550
850
650
PREMIUM POSITIONS (Colour)
Back Cover
Inside Front Cover
Inside Back Cover
Last Page (Facing IBC)
P age No. 3 (Opening Page)
P age No. 5 (opp. Contents Page)
Page 7, 9, 11, 13 or 15
Gatefold
French Window
Opp. Special Stories
MECHANICAL DETAILS
RATE (in Rs)
66,000
40,000
25,000
1,45,000
1,26,000
30,000
22,000
Bleed*(Wd x Ht cm)
Non Bleed (Wd x Ht cm)
19.7 x 26.8
39.4 x 26.8
19.7 x 13.4
9.5 x 26.8
9.5 x 13.4
19.5 x 4.4
6.5 x 26.8
18.0 x 24.0
37.0 x 24.0
18.0 x 11.5
8.5 x 24.0
8.5 x 11.5
18.0 x 3.0
5.5 x 24.0
Full Page
Double Spread
Half Page (H)
Half Page (V)
Quarter Page
Strip (H)
Strip (V)
MATERIAL: Only soft copies in EPS format, with proofs for colour matching will
be accepted. Any other form, designing and processing charges shall have to be
paid extra for such advertisements.
4000
3400
2950
2600
3250
3100
2950
8450
9150
2250
1,42,000
1,20,000
1,05,000
91,500
1,15,000
1,10,000
1,05,000
3,00,000
3,25,000
80,000
2100
75,000
Gatefold (Cover)
1400
850
50,000
30,000
ADDITIONAL CHARGE:
Specific position=20% extra
l
l
RHS position=10% extra
l
Bleed=10% extra
50pcc
1325 pcc
(Tech Focus, Industry Focus, Buyers’ Guide)
Inside Special Stories
Size
* FOR BLEED ADS:
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Text area
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Please
should not exceed non bleed ad dimensions.
increase 5 mm extra ground from all sides.
Deadline for ad-material:18th of the previous month
Dates for distribution :1st-3rd of the month
Deadline for payment 15-18th of the previous month (only through
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current date cheque/DD)
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INNOVATIVE POSITIONS
* available on request
Adstrip (Cover)
Add-ons
(Tech Focus, Industry Focus, Buyers’ Guide)
APPOINTMENTS
Full Page (Colour)
Half Page (Colour)
ELECTRONICS MART
Colour
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Designing
charges extra as per ad size
service tax
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Rates exclude
— Rates effective since August 2007
KEY ADVANTAGE TO ADVERTISERS
Factor
Large circulation
Focussed readership
Articles update
products/technologies
Loyal reader base
Major Market-share
Budget conscious tariffs
Advantage
Larger reach of each AD
Higher return of investment
Decision influencers organisation and (love for family electronics)
Initial buyers for technology products
Better RoIe as spill-over (wastage) of investment is low
Initial buyers for innovative technical knowledge
Influence/assist others in implementing new technology
Can appreciate (and differentiate) products based on technical strengths
Brand value retention and recall is better
Marketing plans can build upon previous investments
Entire target audience at one place
Media spend can be concentrated to develop stronger and longer impressions rather than split into
smaller fractions
No need to experiment with many and waste resources
From 4-clr centre-spreads to B/W classifieds to suit budgets
Rates linked to estimated RoI to advertisers
editorial calendar
Subjects/Topics for Stories in
EFY Magazine During 2008
MONTH
TECH FOCUS
SURVEY/EFY REPORT
eSTYLE BUYERS’ GUIDE
January
The Emerging Technologies
Salaries in Electronics Industry
Mobile Phones You Would Love to Have
February
New Products Being Launched
What Kind of Budget Do We Need?
Your Choice in CAS & DTH
March
Bioinformatics
Where to Manufacture in India?
i-Pods and the Like
April
Surface Mount Technology
India’s R&D Centres of Excellence
Watches to Look Out For
May
Security & Access Control
Emerging Markets Beyond Metros
Digital Cameras to Make Home Movies
June
Displays: LCDs DLPs & Elcos
Institutes Par Excellences
You Haven’t Bought a Laptop Yet?
July
Industrial Automation
The Brand “Made in India”
The Best LCD TV for You
August
Nanotechnology
What Should India be Making?
You Want a Phone or a Camera, or Both?
September
Automotive Electronics
The Top 10 Distributors
Buy Peace of Mind With Home Security
October
Smart Cards and the Chips
India’s Top Electronics Companies
Novelty Items You May Like to Use
November
At Home (Home Automation)
Where Can You Get Tax Benefits?
Why Not Have Your Own (Home) Theatre?
December
Telecom Revolution
India’s Top Contract Manufacturers
Some Gizmos for the Maniacs!
....The
perfect medium
to reach the world of
electronics
in South Asia