Broadband Directions and
Innovations
The consumer driven broadband world
Discussion Points
Consumer Broadband Dynamics
Driving Media Mobility
Broadband Innovations
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Consumer Broadband Dynamics
NBC Direct
High-Definition and
High-Definition On-Demand
Digital Cinema
Ultra-HD
ABC Full Episode Player
50Mb+ Service Packages
Streaming Content
(DS and US)
Multi-Player Gaming
Key Driver:
Increased
Concurrency Rates
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(VOD and Internet)
Nielsen’s Law
• Jakob Nielsen’s Focus:
– Usability of the web
– Led to development of Neilsons’ law
– BW expands 7.5x after 5 years or 57x after 10 Years
• Neilsen understands:
– Moore’s law cannot be applied to bandwidth
– Mass market bandwidth usage lags high-end [users] by 2-3 years
CAGR
Neilsen
Bandwidth
50%
Compound
over 10 Years
57x
Moore
Computing
60%
100X
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Nielsen’s Law
• Applying Nielsen’s Law To Broadband Usage Forecasts
– Historical UK broadband Availability Rate Samples Map Directly to Nielsen's law
1Gig
100Mb
10Mb
1Mb
1980
1985
1990
1995
2000
2005
2010
2015
2020
100 Kb
10 Kb
Actual
Trend
1 Kb
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Market and Technology Convergence
At Home
Video
DBS
Mobile /
Wireless
MSOs
Internet
Consumer CE
Services
Data
Muni WiFi
Voice
Telcos
Cellular
Providers
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VoIP
Media Mobility
Mainstream
Cutting Edge
Tomorrow
Bundles Services
Blended Services
Personalized Content
on Demand
Converged Platform
Fixed Mobile
Content as a Service
Ian’s Media
Internet on TV
Fixed Voice
Internet
Social TV
Susan’s Media
Mobile TV
Peter’s Media
Video
Wireless
Julia’s Media
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Broadband Innovations
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Broadband Innovations
Extending Technology Value – A Reference
Regional Operations Center
Communities Served
Access Network
Amplified
PON
ONT
IP
STB
ONT
s
60+ km
planned communities
Services
ONT
ONT
s
EMS/NMS
IP
STB
GPON
planned communities
OLT
ONT
ONT
IP
STB
Cable
PON
planned communities
Network
BSS / OSS
Mgmt.
Access
N
PON
s
N+X
Purpose Built Solutions Sharing
Common Foundations
Remote OLT
@ Node
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residential rebuild
ONT
RF STB
Conclusion
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Summary Considerations
• When do I invest?
– Considerations: Legacy architectures, service mix, competition,
opportunity cost
• Am I positioned to compete in a world of
converging markets and services?
– Considerations: Maintaining differentiation, rapid introduction of new
services, offensive vs. defensive positions and strategies
• How will my technology investments allow for
flexibility as my business model evolves
– Considerations: New service opportunities, emerging competition,
evolving consumer behaviors
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Thank You
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