Chapter 2 – Operations
Strategy for Competitive
Advantage
Introduction
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What – How to choose a strategy for
your business
Where – In any strategy that wants to
achieve its mission
Why – To decide how the business will
be conducted
Strategy
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Effective endeavors have a mission
Strategy is an organization’s plan to
achieve a mission
Competitive Advantage
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We want to craft the strategy that will
achieve the best competitive advantage
Competitive advantage is the creation
of a unique advantage over competitors
Three Basic Strategies
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Differentiation
Cost Leadership
Response
Critical Success Factors
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Activities that are key to achieving a
competitive advantage
Strategy Related to Operations
Management
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Design of Goods
and Services
Managing Quality
Process Strategy
Location Strategy
Layout Strategy
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Human Resources
Supply-chain
Management
Inventory
Management
Scheduling
Maintenance
Case – Global Strategy at
Motorola
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What Strategy did Motorola adopt?
How did Motorola answer the 10
questions?
What were Motorola’s Critical Success
Factors?