SEEING
Exhibition Design Explainer
by Claire Healy for
Science Gallery Dublin
www.clairehealydesign.com
SEEING | EXHIBITION DESIGN EXPLAINER
Exhibition Concept Statement
A bright playground of interactivity
full of visual surprise inspired by
our perception of colour and form.
| Claire Healy Design
SEEING | EXHIBITION DESIGN EXPLAINER
Exhibition Design Description
Feature Wall | Neon pink quote
SGD BUILDING
VISUAL GUIDE FOR SCIENCE GALLERY WINDOW VINYL
Pearse Street vinyl
Scale 1:100
Catalogue | Photochromic ink
Supergraphics | Play with our perception of form and space
Exhibition
Blocks of pastel colour can be seen in
supergraphics that play with our perception
of 2D and 3D form. Blends of neon colour
come from vinyl applied behind labels. Colour
bounces off the white walls to create colour
glows. Pops of neon pink highlight quotes
within the gallery spaces and the catalogue.
Built elements such as plinths and tables play
on how we perceive form.
Photochromic ink on the catalogue cover
reveals a hidden message in UV light
or daylight, while backwards quotes are
revealed when read in mirrors exploring
notions of ‘Seeing’.
Labels | Blend of two neon colours to create glow
25.05.16–18.09.16
Free
admission
Entrance
this way
SEEING
WHAT ARE YOU LOOKING AT?
Shop
The official exhibition lead colour is based
on visual purple. Rhodopsin, also known as
‘visual purple’, is a pigment in the retina that
converts light into electrical impulses, acting
as the mediator between sight and perception.
Inspiration also comes from spectrums of
perception and their boundaries as well as
colour blending through layering and light.
Where
science
and art
collide
Facade Graphics | Colour blending, layering and play between colour and light
| Claire Healy Design
SEEING | EXHIBITION DESIGN EXPLAINER
The Lilypad Story Shape. Exploration of a Theme through Individual Examples.
Exhibition Layout Concept
The story shape for the exhibition follows the
structure of a lilypad visitor journey.
Metaphor
Imagine each exhibit represents a lilypad that
is part of a larger plant linking each lilypad
together below the surface (the theme of
Seeing). The visitor is the frog jumping from
lilypad to lilypad exploring different aspects of
the one theme. All lilypads (exhibits) appear
as individual in their own right on the surface
though below the surface they are connected
to the one plant (the theme).
Concept Sketch | Lilypad visitor journey
Rationale
This is a simple and clear structure that
is understandable immediately. It is an
equalising approach to each exhibit and a
democratic way of presenting each artist’s
work. The Science Gallery is all about ideas
and this story shape supports individual
ideas presented as equal to the audience.
The visitor flow is free to promote exploration.
Whether visitors see three exhibits or all
twenty-something exhibits they will understand
this is an exhibition about Seeing.
| Claire Healy Design
SEEING | EXHIBITION DESIGN EXPLAINER
Ground Floor General Arrangement
SCREEN
MUTATIONS
UNRESOLVED
IMAGE
n
ee
cr
"s
SY
PEEPING
HOLE
NA
H
ET
ES
IA
37" screen
37
UNSEEN
PORTRAITS
INTERACTIVE
ZONE
23" screen
20X
BLANKS
GROUND TRUTH
GALLERY 1
| Claire Healy Design
SEEING | EXHIBITION DESIGN EXPLAINER
SIMULACRA
GALLERY 3
3 ROBOTS
NAMED PAUL
First Floor General Arrangement
MIRROR
THE
INNOVATION
ENGINE
37" screen
MOBILITY DEVICE
OAKES TWINS
55" screen
SEEN / UNSEEN
LUCIDA III
37" screen
FEATURE WALL
37" screen
OAKES TWINS
MAGICAL
COLOUR
SPACE
GALLERY 4
NT
SEEING
STARS
SIGHT
WITHOUT
LIGHT
| Claire Healy Design