User`s Manual - E

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User’s Manual

AS3 BUILDER

Standard Ads

e-planning.net

User’s Manual

Table of Contents

1- INSTALLATION

1.a- Download Link

1.b- How To Install The Plug-in In Adobe Extension Manager

1.c- How To Verify The Installation

2- HOW TO PROGRAM CREATIVES

2.a- Format Selection

2.b- Timeline Organization

2.c- ClickTag Inclusion

3- HOW TO PROGRAM BY INDIVIDUAL COMPONENTS

3.a- Components

3.b- Steps

4- API

3.a- Functions

3.b- Example

5- GLOSSARY

AS3 BUILDER

Standard Ads

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For more information please write to marketing@e-planning.net

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User’s Manual

AS3 BUILDER

Standard Ads

Installation: AS3 Builder-Standard Ads

1.a- Download Link

To download the components, please CLICK HERE.

1.b- How To Install The Plug-in In Adobe Extension Manager

Unzip the downloaded file. Then, open Adobe Extension Manager program to start with the installation of AS3 Builder-Standard Ads.

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Click on “Install” and select

AS3 Builder-Standard Ads_ en.zxp

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User’s Manual

AS3 BUILDER

Standard Ads

Installation: AS3 Builder-Standard Ads (cont.)

You should accept the Terms and Conditions to finish the installation in Adobe Extension Manager .

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User’s Manual

AS3 BUILDER

Standard Ads

Installation: AS3 Builder-Standard Ads (cont.)

Once the components have been installed, they will be displayed in Adobe Extension Manager*:

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* To avoid possible incompatibilities, we recommend to have the Adobe

Extension Manager version in the same language as the Adobe Flash program (Ex.:

English Adobe Extension Manager, Adobe Flash in English) www.e-planning.net

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User’s Manual

AS3 BUILDER

Standard Ads

Installation AS3 Builder-Standard Ads

1.c- How To Verify The Installation

Open Adobe Flash program and verify that the AS3 Builder-Standard Ads extension has been properly installed.

To do this, please go to the “ Window ” menu and then click on “ Other Panels ”.

Once the AS3 Builder-Standard Ads window has been enabled, you will view the components in that panel.

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User’s Manual

AS3 BUILDER

Standard Ads

How To Program Creatives

2.a- Format Selection

- Choose NEW AD

- Select the FORMAT TO CREATE

Once the format has been selected, the panel will indicate which components are required. Those components will be automatically added to the scenario when clicking on the

“ Create Format ” button.

According to the selected format, the fla should be designed with the following characteristics:

» Banner: Animation with indefinite Frames.

» Expandable Push: It is composed of 2 frames. The first frame is folded, the second frame, expanded.

» Expandable RollOver: It is composed of 2 frames. The first frame is folded, the second frame, expanded.

» Layer: Indefinite frames; the animation can be done following the designer’s preferences.

» Layer to Button: It is composed of 2 frames. The first frame shows the Layer and the second frame shows the Button. www.e-planning.net

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User’s Manual

AS3 BUILDER

Standard Ads

How To Program Creatives

2.b- Timeline Organization

Three layers will be automatically created in the timeline that refer to the components and their functionalities:

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EPL - FORMAT

It contains the FORMAT component, with all the format’s preselected parameters.

EPL - COMPONENTS

It contains all the format’s components needed in order to allow the ad to have the appropriate functionality.

EPL - API

This layer contains all the mentioned API functions, to be able to use them freely. www.e-planning.net

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User’s Manual

AS3 BUILDER

Standard Ads

How To Program Creatives (cont.)

2.c- ClickTag Inclusion

Next, we will include the clickTag in the creative, so that it counts the number of clicks in e-planning platform.

This component is one of the most important to be included when programming the ad.

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User’s Manual

AS3 BUILDER

Standard Ads

How To Program By Individual Components

3.a- Components:

All the formats can be programmed without the need of using e-planning’s panel.

Once AS3 Builder-Standard Ads extension has been installed, you will be able to visualize a folder with the same name in the Flash “Components” panel. This folder will include all the necessary components to program the formats.

EPL - FORMAT It specifies the format to be used.

PARAMETERS

Format » Ad’s format type

Time to Close » Time in ms to close the ad automatically.

EPL - CLICKTAG Active area to execute the ClickTag

PARAMETERS

Click Id » It is the ID of the clickTag.

Click Target » It refers to the manner in which the clickTag should open.

EPL - EXPAND It is used to expand the Expandable formats.

PARAMETERS

Expand » It expands the ad by Clicking or

Rolling over it.

EPL - SHRINK It folds the Expandable formats.

PARAMETERS

Shrink » It folds the ad by Clicking or Rolling over it.

EPL - CLOSE It closes Layer formats.

PARAMETERS

Close » It closes the ad by Clicking or Rolling over it.

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User’s Manual

AS3 BUILDER

Standard Ads

Page 10

How To Program By Individual Components (cont.)

3.b- Steps:

1 - Enter the EPL - Format component in the first frame of the movie:

AS3 BUILDER

Standard Ads

FORMATS

BANNER

EXPANDABLE PUSH

EXPANDABLE ROLL OVER

LAYER

LAYER TO BUTTON

2 - Insert the required format’s necessary Components and position them as active areas.

(sólo si expande por click) complementos (opcionales) o n l i n e m a r k e t i n g s o l u t i o n s www.e-planning.net

User’s Manual

AS3 BUILDER

Standard Ads

Page 11

API

The traditional ads’ API consists of a set of functions that will enable you to easily control the ads by means of a code. In addition, you will be capable of using those functions in more complex scripts, local connections, etc.

To be able to use it, you need to insert the EPL - Format Component in the stage’s first frame, in order to register the eplAd object.

4.a- Functions: eplAd.adExpand(); // It expands the ad. eplAd.adShrink(); // It folds the ad eplAd.adClose(); // It closes an ad

4.b- For example: import flash.events.MouseEvent; var _root:MovieClip = root as MovieClip; MyButton.

addEventListener(MouseEvent.CLICK, MyExpand);

} function MyExpand(e:MouseEvent):void{

_root.eplAd.adExpand(); www.e-planning.net

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User’s Manual

AS3 BUILDER

Standard Ads

Page 12

Glossary

API (APPLICATION PROGRAMMING INTERFACE)

It is a set of functions and procedures that a programming interface offers in order to be used by another programming software or library.

.ZXP FILE

It is an installation package provided by Adobe Extension Manager to carry out installations in the software.

It contains all the installation files and addresses where Flash is going to execute the setup. e-planning uses this type of executable file in order to include the components, the panels, and all the necessary files in

Flash.

CLICKTAG

It is a variable that is included inside the programming of the creatives in order to carry out the redirecting and click counting in the Ad Server.

FRAME

Adobe® Flash® Professional documents divide lengths of time into frames. In the timeline, you work with these frames to organize and control the content of the documents. Frames are located in the timeline in the order you wish the frame objects to appear in the final content.

INDEFINITE FRAMES

The .swf file can contain any number of frames in its main timeline.

FLASH PANEL

It is a Graphic Window with functionalities that e-planning offers in order to perform actions over .swf files and to be able to create traditional formats.

To have access to it, please go to: Window >Other Panels > AS3 Builder-Standard Ads Panel.

ACTIVE AREA

Area defined by a graphic or button in Flash that acquires properties to be clickable or interactive by means of the Mouse, e.g.: Click, Rollover, RollOut, Release, etc. www.e-planning.net

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