781 Elmgrove Road, Rochester, New York 14624; 585-328-1810
855-436-2633; Fax: 585-328-8189; www.generalcode.com
JOB DESCRIPTION
TITLE: Marketing Manager
DEPARTMENT: Marketing
REPORTS TO: VP MARKETING
CLASSIFICATION: Full Time Exempt
GENERAL DESCRIPTION OF POSITION:
The primary responsibility of this position is the development and execution of the marketing,
advertising and promotional initiatives for General Code’s Codification business. Also
responsible for leading and developing the marketing team and building collaborative cross
functional teams across the organization. Additionally, this position participates in market
research activities in conjunction with the VP of Marketing.
ESSENTIAL RESPONSIBILITIES OR TASKS PERFORMED:
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Collaborates with key stakeholders to develop strategies for conferences and events
Serves as key interface with the sales organization to ensure brand strategies are well
communicated and executed
Assists the VP of marketing with market research activities such as gathering, analyzing and
evaluating competitive trends, voice of the customer feedback, and market dynamics to
ensure competitive positioning, and participates in making recommendations as appropriate
Oversees development and implementation of sales promotions, collateral and advertising
campaigns to support Codification sales
Leads and develops the marketing team
Performs other duties related to marketing and sales management as required
Participation in field events as required
QUALIFICATIONS:
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Personal values that match General Code’s corporate values
BS or BA in business development or related field
5 – 7 years’ experience in marketing
Ability to effectively use Microsoft Office – Word, Excel, PowerPoint, and Outlook
General Code reserves the right to adjust, modify or change the job description as
necessary to support the needs of the business.
781 Elmgrove Road, Rochester, New York 14624; 585-328-1810
855-436-2633; Fax: 585-328-8189; www.generalcode.com
KEY REQUIREMENTS:
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Demonstrated ability to successfully handle multiple projects and competing priorities
Demonstrated effective oral and written communication skills
Demonstrated ability to collaborate across groups not in direct reporting relationship
Experience in business to business marketing; marketing communications is a plus
Supervisory experience and experience leading project teams
Strong analytical skills
Comfortable with technology, including social media
Occasional travel is likely
WORK ENVIRONMENT AND PHYSICAL DEMANDS:
This is an office environment with a moderate noise level. While performing the duties of this
job, the employee is regularly required to stand; walk; sit; reach with hands and arms; kneel, or
crouch; and talk or hear. The employee may occasionally lift and/or move up to 45 pounds. Other
demands include:
 Sitting for long periods of time—frequent
 Typing, data entry and reading on a computer—frequent
General Code reserves the right to adjust, modify or change the job description as
necessary to support the needs of the business.