781 Elmgrove Road, Rochester, New York 14624; 585-328-1810
855-436-2633; Fax: 585-328-8189; www.generalcode.com
JOB DESCRIPTION
TITLE: Marketing Manager
DEPARTMENT: Marketing
CLASSIFICATION: Full Time Exempt
GENERAL DESCRIPTION OF POSITION:
The primary responsibility of this position is the development and execution of marketing
projects/activities in the support of sales growth and overall profitability for General Code’s
Codification Division. Over seeing event management and supporting product management and
sales territory strategies are key functions for this position. This position is also responsible for
leading and developing the marketing team, participating/leading collaborative cross-functional
teams, and managing the marketing budget.
ESSENTIAL RESPONSIBILITIES OR TASKS PERFORMED:
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Collaborates with key stakeholders to develop strategies for conferences and events
 Oversees and manages the execution of over 100 conferences per year
Serves as key interface with the sales organization to ensure brand territory and product
strategies are well communicated and executed
Gathers, analyzes and evaluates competitive trends, voice of the customer feedback, and
market dynamics to ensure competitive positioning, and participates in making
recommendations as appropriate
Responsible for development and maintenance of company’s brand
Oversees development and implementation of sales promotions, collateral and advertising
campaigns and social media to support sales
Leads and develops the marketing team
Able to implement improvements to sales growth and profits based on understanding of
company’s business model
Responsible for vendor relationships from selection through management, including (but not
limited to) the selection of the vendor contracts, negotiations of contracts
Participation in field events as required
Performs other duties related to marketing and sales management as required
General Code reserves the right to adjust, modify or change the job description as
necessary to support the needs of the business.
781 Elmgrove Road, Rochester, New York 14624; 585-328-1810
855-436-2633; Fax: 585-328-8189; www.generalcode.com
QUALIFICATIONS:
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Personal values that match General Code’s corporate values
BS or BA in business development or related field
5 – 7 years’ experience in marketing, sales and/or business development
Ability to effectively use Microsoft Office – Word, Excel, PowerPoint, and Outlook
Familiarity with, and experience using databases for business decision making.
KEY REQUIREMENTS:
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Demonstrated ability to successfully handle multiple projects and competing priorities
Demonstrated effective oral and written communication skills
Demonstrated ability to collaborate across groups not in direct reporting relationship
Experience in business to business marketing; marketing communications is a plus
Supervisory experience and experience leading project teams
Strong analytical skills
Proficient using technology, including social media
Ability to facilitate and convene meetings
Occasional travel is likely
WORK ENVIRONMENT AND PHYSICAL DEMANDS:
This is an office environment with a moderate noise level. While performing the duties of this
job, the employee is regularly required to stand; walk; sit; reach with hands and arms; kneel, or
crouch; and talk or hear. The employee may occasionally lift and/or move up to 45 pounds. Other
demands include:
 Sitting for long periods of time—frequent
 Typing, data entry and reading on a computer—frequent
General Code reserves the right to adjust, modify or change the job description as
necessary to support the needs of the business.