Case Study:
Top eCommerce Vendor Eliminates Client-­‐Side Injected Malware to Ensure a Safe and Distraction-­‐Free Customer Journey
THE CUSTOMER
A large retailer with a significant online presence.
The customer set a clear g oal to be positioned as a digital leader, be proactive when considering how it protects its s hoppers and offer the best and safest shopping experience.
THE PROBLEM
The customer’s pro-­‐active approach led it to learn about severe, yet invisible, threats due to unauthorized ads, banner, pop-­‐ups and s pyware that were injected to its website without its permission.
In recent years, the online retail sector has been f acing a new yet rapidly g rowing type of threat. U nlike other security attacks that target online retailers’ servers and infrastructure, Client-­‐Side Injected Malware ( CSIM) runs through users’ devices or browsers and therefore bypasses any server-­‐side security shield.
CSIM is often bundled into software actively installed by end-­‐users and therefore not illegal. CSIM is invisible to online retailers, as it is s erved on end-­‐users browsers, but also undetectable by end-­‐users anti virus. Once installed, CSIM mutates continuously and autonomously on an hourly basis.
eCommerce sites are threatened by unauthorized injected ads, banners, in-­‐text ads, pops-­‐ups and competing product / price comparison ads that not only lure customer away, but also jeopardize the page layout integrity and the conversion-­‐driven customer journey. Many product ads re-­‐direct customers within the website exploiting the online retailer’s affiliation codes, resulting in s ignificant increase in affiliation costs.
THE BOTTOM LINE
The customer leveraged Namogoo’s s olution to g ain, f or the f irst time, visibility to the scale and impact of CSIM threats as they relate to its customer journey, sales f unnel and brand.
By leveraging Namogoo’s DigitalKnight ™ solution, the customer was able to eliminate client-­‐side injections and ensure a safe and distraction-­‐free shopping experience to its customers, as well as continue to build customer loyalty and trust f or its brand.
US
156 2nd S t
San F rancisco, CA 94105
EMEA
1 F ore S t.
London, EC2Y 5EJ
APAC
One Raffles Place
Singapore 048616
www.namogoo.com
THE RESULTS
Within 24 hours f rom adding Namogoo’s tag to the customer’s pages, the customer gained visibility to the many types of CSIM that threaten its online assets. Namogoo’s platform identified millions of unauthorized ads as well as spyware scripts. 2.5M
16.62%
Average percentage of customers infected with CSIM
Injected products
13%
29M
Infected visits over a 30-­‐day period
Infected pages over a 30-­‐day period
Injected In Text
2%
Injections blocked over a 30-­‐day period
Other
8%
Injected pop-­‐ups
34%
Firefox
9%
INFECTED CUSTOMERS BY BROWSER
Safari
16%
TYPES OF CSIM
Spyware
21%
52M
Chrome
50%
IE 17%
Injected banners
30%
THE VALUE
By deploying Namogoo’s DigitalKnight ™ solution, the customer was able to:
• Improve the customer journey and ensure its s ales f unnel is optimized as designed, blocking customers f rom being lured away
• Ensure customer trust by offering a distraction-­‐free experience while protecting sensitive and private customer data
• Protect the strength of its brand and customers loyalty by removing unauthorized ads and inappropriate content
• Improve loading performance by removing unauthorized video ads and other hidden components
US
156 2nd S t
San F rancisco, CA 94105
EMEA
1 F ore S t.
London, EC2Y 5EJ
APAC
One Raffles Place
Singapore 048616
www.namogoo.com
“Our brand reputation and business success relies on delivering a safe browsing e xperience and the best possible customer journey. Together with Namogoo, we are focused on establishing a new first line of defence with the most e ffective proven prevention technology “
THE BOTTOM LINE
The customer leveraged Namogoo’s s olution to g ain, f or the f irst time, visibility to the scale and impact of CSIM threats as they relate to its customer journey, sales funnel and brand.
By leveraging Namogoo’s DigitalKnight ™ solution, the customer was able to eliminate client-­‐side injections and ensure a safe and distraction-­‐free shopping experience to its customers, as well as continue to build customer loyalty and trust for its brand.
Namogoo’s unique technology offers a real-­‐time, client-­‐less, enterprise g rade detection and prevention s olution f or client-­‐
side injected malware.
Based on patented Machine-­‐Learning technology Namogoo detects anomalies f or zero-­‐day attacks both f or web and mobile devices. US
156 2nd S t
San F rancisco, CA 94105
EMEA
1 F ore S t.
London, EC2Y 5EJ
APAC
One Raffles Place
Singapore 048616
www.namogoo.com