`How Many Elephants Can You Get in a Rack`: Eaton explores

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Eaton Power Quality Ltd
221 Dover Road
Slough, Berkshire
SL1 4RF
+44 (0) 1753 608 700
Twitter: @Eaton_UPS
LinkedIn: Eaton EMEA
Date
Ref
For Release
Contact
February 2014
EP1952
Immediately
Melanie Hulbert, +44 (0)1582 390980
‘How Many Elephants Can You Get in a Rack’: Eaton explores strategies for
increasing U space availability at this month’s Data Centre World
Power management company Eaton is presenting an important paper examining the latest
techniques for improving rack and equipment densities in data centres at this month’s Data
Centre World. The presentation will form part of the conference programme accompanying
this year’s exhibition taking place 26th – 27th February at ExCel in London.
The paper, “How Many Elephants Can You Get in a Rack? Strategies for Increasing U Space
Availability” will be presented by Gary Bowdler, UK Sales and Marketing Director for Eaton’s
B-Line Business, who has many years of experience in the design and applications of IT
enclosure systems.
“In recent times, a lot of attention has been focussed on improving data room power
efficiency,” said Gary Bowdler. “This has led to the development of standardised metrics,
such as power usage effectiveness (PUE) and data centre infrastructure efficiency (DCIE)
which, together with initiatives like the BCS’s development of the ‘EU Code of Conduct and
Data Centre Energy Efficiency’, are helping data centre operators to optimise infrastructure
and equipment density.”
“With this in mind, my paper looks at ways in which operators can further improve rack and
equipment densities, exploring options that are relevant to both new fit outs and to refits.
From equipment layout to basic design architecture, the paper explains how power efficiency,
equipment balancing and physical equipment containment designs are interlinked, and
examines ways of maximising return on investment.”
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Eaton/Page 2
The paper will be presented in the Facilities and Critical Equipment Theatre at the Data
Centre World exhibition on Thursday, 27th February, at 13:25.
On the Eaton stand (H40) visitors to the exhibition will also have the opportunity to see
demonstrations of VMware Ready TM Intelligent Power TM Manager (IPM) software, as well as
inspecting the latest Eaton 93PM, 9PX and 5PX ranges of high-efficiency UPS systems,
together with versatile ePDU power distribution products and innovative products from the BLine range of flexible cost-effective enclosures for IT applications.
In addition, visitors who have their badges scanned on the stand will be entered automatically
in a competition to win an Apple iPad Air and those who complete a short questionnaire will
also have the chance to win a free on-site survey to help improve the efficiency of their data
centre in line with the EU Code of Conduct.
Throughout the Data Centre World exhibition and conference, experts from Eaton will be on
hand to provide those attending with advice and guidance on selecting solutions for specific
applications, with the emphasis on combining energy efficiency with versatility, durability and
value for money.
To know more about Eaton’s B-Line Business, please visit www.cooperbline.co.uk .To learn
more about Eaton’s power quality solutions, visit www.eaton.eu/powerquality. For all of the
latest news follow us on Twitter via @Eaton_UPS or find our Eaton EMEA LinkedIn company
page.
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Editor’s Notes
Eaton’s electrical business is a global leader with expertise in power distribution and circuit
protection; backup power protection; control and automation; lighting and security; structural
solutions and wiring devices; solutions for harsh and hazardous environments; and
engineering services. Eaton is positioned through its global solutions to answer today’s most
critical electrical power management challenges.
Eaton is a power management company with 2013 sales of $22.0 billion. Eaton provides
energy-efficient solutions that help our customers effectively manage electrical, hydraulic and
mechanical power more efficiently, safely and sustainably. Eaton has approximately 102,000
employees and sells products to customers in more than 175 countries.
Eaton/Page 3
For more information, visit www.eaton.uk.com/electrical
Reader enquiries: Sales, Tech & Service Support - AC UPS Systems, 221 Dover Road,
Slough, Berkshire, SL1 4RF, United Kingdom. Tel: +44 (0) 1753 608 700, Email:
PowerQualityUK-Info@eaton.com
Further press information: Please contact Melanie Hulbert, Technical Publicity, Tel: +44
(0)1582 390980, Email: mhulbert@technical-group.com
Colour separations: Please contact Christina Blake. Email: cblake@technical-group.com
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