Eaton Power Quality Ltd 221 Dover Road Slough, Berkshire SL1 4RF +44 (0) 1753 608 700 Twitter: @Eaton_UPS LinkedIn: Eaton EMEA Date Ref For Release Contact February 2014 EP1952 Immediately Melanie Hulbert, +44 (0)1582 390980 ‘How Many Elephants Can You Get in a Rack’: Eaton explores strategies for increasing U space availability at this month’s Data Centre World Power management company Eaton is presenting an important paper examining the latest techniques for improving rack and equipment densities in data centres at this month’s Data Centre World. The presentation will form part of the conference programme accompanying this year’s exhibition taking place 26th – 27th February at ExCel in London. The paper, “How Many Elephants Can You Get in a Rack? Strategies for Increasing U Space Availability” will be presented by Gary Bowdler, UK Sales and Marketing Director for Eaton’s B-Line Business, who has many years of experience in the design and applications of IT enclosure systems. “In recent times, a lot of attention has been focussed on improving data room power efficiency,” said Gary Bowdler. “This has led to the development of standardised metrics, such as power usage effectiveness (PUE) and data centre infrastructure efficiency (DCIE) which, together with initiatives like the BCS’s development of the ‘EU Code of Conduct and Data Centre Energy Efficiency’, are helping data centre operators to optimise infrastructure and equipment density.” “With this in mind, my paper looks at ways in which operators can further improve rack and equipment densities, exploring options that are relevant to both new fit outs and to refits. From equipment layout to basic design architecture, the paper explains how power efficiency, equipment balancing and physical equipment containment designs are interlinked, and examines ways of maximising return on investment.” - more - Eaton/Page 2 The paper will be presented in the Facilities and Critical Equipment Theatre at the Data Centre World exhibition on Thursday, 27th February, at 13:25. On the Eaton stand (H40) visitors to the exhibition will also have the opportunity to see demonstrations of VMware Ready TM Intelligent Power TM Manager (IPM) software, as well as inspecting the latest Eaton 93PM, 9PX and 5PX ranges of high-efficiency UPS systems, together with versatile ePDU power distribution products and innovative products from the BLine range of flexible cost-effective enclosures for IT applications. In addition, visitors who have their badges scanned on the stand will be entered automatically in a competition to win an Apple iPad Air and those who complete a short questionnaire will also have the chance to win a free on-site survey to help improve the efficiency of their data centre in line with the EU Code of Conduct. Throughout the Data Centre World exhibition and conference, experts from Eaton will be on hand to provide those attending with advice and guidance on selecting solutions for specific applications, with the emphasis on combining energy efficiency with versatility, durability and value for money. To know more about Eaton’s B-Line Business, please visit www.cooperbline.co.uk .To learn more about Eaton’s power quality solutions, visit www.eaton.eu/powerquality. For all of the latest news follow us on Twitter via @Eaton_UPS or find our Eaton EMEA LinkedIn company page. ### Editor’s Notes Eaton’s electrical business is a global leader with expertise in power distribution and circuit protection; backup power protection; control and automation; lighting and security; structural solutions and wiring devices; solutions for harsh and hazardous environments; and engineering services. Eaton is positioned through its global solutions to answer today’s most critical electrical power management challenges. Eaton is a power management company with 2013 sales of $22.0 billion. Eaton provides energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton has approximately 102,000 employees and sells products to customers in more than 175 countries. Eaton/Page 3 For more information, visit www.eaton.uk.com/electrical Reader enquiries: Sales, Tech & Service Support - AC UPS Systems, 221 Dover Road, Slough, Berkshire, SL1 4RF, United Kingdom. Tel: +44 (0) 1753 608 700, Email: PowerQualityUK-Info@eaton.com Further press information: Please contact Melanie Hulbert, Technical Publicity, Tel: +44 (0)1582 390980, Email: mhulbert@technical-group.com Colour separations: Please contact Christina Blake. Email: cblake@technical-group.com