Meet the Tatra Tiger Košice: The city that surprises the experts Bratislava old town A Champion of Economic Growth With a population of over five million inhabitants and an area of about 50,000 square kilometres, Slovakia sits at the crossroads of Central Eastern Europe, with the Czech Republic and Austria to the west, Poland to the north, Ukraine to the east and Hungary to the south. The country’s largest city is its 420,000-inhabitant-strong capital of Bratislava, and the second-largest is Košice. With a set of innovative, businessfriendly policies (such as a flat tax rate), foreign direct investment (FDI) was encouraged by the government – especially in the automotive and electronic sectors. Meet the Tatra Tiger Slovakia is the dark horse of Central and Eastern Europe. Those in the know call it the “Tatra Tiger”. Why? Find out – the facts may surprise you! Slovakia is young. Literally: the country ventured on its own path just over 20 years ago, separating peacefully from the Czech Republic in the “velvet divorce” which followed the “velvet 1 revolution”, the breakdown of communist rule in Czechoslovakia. Shortly after on May 1st, 2004, Slovakia joined the European Union, and it adopted the Euro as national currency in 2009. Starting out as the poorer sister of the traditionally heavily industrialised Czech Republic, Slovakia soon pulled out all the stops to become a stable export-driven economy, consistently outperforming many of its better-known neighbours. In 2007, 2008, and again in 2010, the country was the fastest growing economy in the Eurozone, producing double-digit growth before the global recession and continuing to show growth in the on-going general economic slump. (FDI) was encouraged by the government – especially in the automotive and electronic sectors. Skilled and affordable labour, low corporate taxes and a stable political environment, combined with a relatively liberal labour code and a favourable geographical location, are Slovakia’s main advantages for foreign investors. Far from Slowing Down Although more than half of Slovakia’s GDP comes from the service sector, industrial production – especially electrical engineering and car manufacturing – plays an important role within its economy. Since 2007, Slovakia has been the world’s largest producer of cars per capita, with a total of 571,071 cars manufactured in the country in that year alone. Furthermore, initiatives are underway to install IT engineering as a new mainstay of Slovakia’s economy. Dubbed the “Tatra Tiger” by the international press, Slovakia has taken significant leaps over the last two decades and does not seem likely to slow down in the foreseeable future. A Smart Investor’s Haven The success of Slovakia was driven by a number of significant economic reforms. Following an initial period of stagnation in the early and mid-1990s, reforms to the tax code and the healthcare, pension, and social welfare systems, as well as a series of major privatisations, helped Slovakia consolidate its budget and made the country competitive enough to join the EU. With a set of innovative, business-friendly policies (such as a flat tax rate), foreign direct investment Slovakia is the world’s largest producer of cars per capita 2 Košice: Trying Harder The number one may be the number one, but the runner-up keeps trying harder: welcome to Košice, Slovakia´s second-largest city and most dynamic new business location. Košice Peace Marathon is older than the New York Marathon Košice Peace Marathon You may have never heard of it. But it’s older than the New York Marathon, actually being the oldest annual marathon in Europe – and the second-oldest in the entire world, after Boston. It’s held every year on the first Sunday of October in the historic old town, and those who go the whole distance pass many monuments of Košice’s proud history. 3 Košice is Slovakia’s second-largest city at 235.000 inhabitants, and it sits on the shore of the river Hornád at the eastern reaches of the Slovak Ore Mountains, less than an hour drive away from the Hungarian, Ukrainian and Polish borders. It is the economic, social and cultural hub of eastern Slovakia and accounts for almost 10% of the Slovak gross domestic product. U.S. Steel Košice, is the largest employer in the city and Slovakia’s largest private employer, with T-Systems being the second-largest employer in the region. A Proud Past Košice’s old town centre is beautiful, lively and energetic. So much, that the city shared the honour of being Europe’s Capital of Culture 2013 with Marseille, France. This choice was anything but random: in medieval times, Košice numbered among the largest cities in all of Europe, a fact owed largely to its strategic location on an international trade route connecting the Adriatic and the Aegean with the Baltic Sea. The city was even important enough to become the first European settlement with its own coat-of-arms. Košice’s well-preserved historical centre bears witness to this proud history with many heritageprotected buildings in Gothic, Renaissance, Baroque, and Art Nouveau styles – among them St. Elisabeth Cathedral, Slovakia’s largest church. The long main street, lined with churches and burghers’ houses, is a thriving pedestrian zone with numerous boutiques, cafés, and restaurants. There are museums, galleries, theatres and festivals like the Košice Music Spring Festival, the International Organ Music Festival, and the Festival of Contemporary Art. “The city’s year as a European Capital of Culture served to kick-start projects aimed at the transformation of Košice from a centre of heavy industry to a post-industrial city with an active creative economy, merging business and industry with design, media, architecture, music and film production, and IT.” Richard Raši, Mayor of Košice A Lively Town Adding to this vigour – and also to Košice’s prospects for future success – are the many students: university-level education has been provided here since 1657. Today, the Technical St. Elisabeth Cathedral, Slovakia’s largest church University of Košice is Slovakia’s largest university with almost 900 professors, docents and assistants, and over 16,000 students, of whom 4,000 are in master’s degree programmes and over 500 are PhD candidates. These numbers give an impression of the region’s high-quality employee potential, which has attracted a large number of "tech" companies. The city’s second major university is the Pavol Jozef Šafárik University, with faculties of Medicine, Science, Law, Public Administration and Arts. The University of Veterinary Medicine and Pharmacy in Košice is the only institution in the Slovak Republic offering higher education in the veterinary field. Furthermore, the private Security Management College in Košice numbers over 1,100 students, and the University of Economics in Bratislava, the Slovak University of Agriculture in Nitra, and the Catholic University in Ružomberok all maintain their own branch campuses here. With further universities in Prešov, a 45-minute drive away, the region contributes a total of over 5,000 university graduates to the labour market every year – an amazing reservoir of high-potentials in nearly every business-relevant field you can think of. 4 An Exciting Future “The European Capital of Culture year initiated projects which aim at the transformation of Košice from a center of heavy industry to a postindustrial city with an active creative economy, merging economy and industry with design, media, architecture, music and film production and IT.” Richard Raši, Mayor Of Košice The professional side of this development is Košice IT Valley, established in 2007 to create favourable conditions for fostering Eastern Slovakia’s IT industry by giving the region its own IT Centre of Excellence. Conceived as a cluster based on the knowledge triangle between universities, schools, local government and IT companies, Košice IT Valley has quickly surpassed all original expectations: The project´s initial goal was to create 1,000 new IT jobs. But in actual fact, over 7,000 have been created to date. Košice IT Valley now has nearly 40 memberorganisations ranging from universities and schools to the public sector and the IT industry, including big international players like T-Systems, IBM, RWE, Microsoft, Cisco, SAP and Siemens. The stormy growth of its first half-decade has "Seven years ago, when we set out to create ten thousand ICT-related workplaces in 2020 many perceived this as an impossible challenge. You came on board right in the middle of this exciting voyage. Please join us in our effort to transform the Eastern Slovak region to a number one ICT hub in Slovakia. Make use of us and be part of all the initiatives our crew has prepared. SAP Academy, Dual-Education concepts, strong collaboration and knowledge exchange. Welcome on board, Holcim!" Ján Bodnár - Director of Košice office at American Chamber of Commerce, Deputy Managing Director Košice IT Valley nourished expectations that, by 2020, Košice IT Valley will number more than 100 members, creating another 3,000 IT jobs and employing over 10,000 individuals in the IT sector. Welcome to Košice: The city that surprises the experts In search of the perfect location for their new business centre, Holcim CEE asked leading human resources consultant Mercer to evaluate 11 European locations. The result surprised even the experts. "It happens rarely that a relatively small city in comparison to a capital (or first-tier city) wins in the categories of labour quality and availability and also ranks highly in all other criteria.” HBS Order to Cash (O2C) team 6 This is not an off-the-cuff remark. In fact, it is highlighted in the executive summary of Mercer’s report in which Zagreb, Budapest, Gyor, Prague, Brno, Warsaw, Tricity (Gdansk, Sopot and Gdynia), 6 Bratislava, Košice, Bucharest and Cluj-Napoca were all evaluated as potential locations for the new headquarters of Holcim Business Services. “Seven years ago we set out to build a future for our region, creating a center of excellence in Eastern Slovakia to make the socio-economic environment attractive for investors, enterprises and, maybe most importantly, for well-educated young people. Our approach was to support the transition towards an information and knowledge society by creating a platform which links public administration, businesses and educational institutions. To our own surprise, the Košice IT Valley concept quickly outperformed all our reasonable expectations. We gratefully welcome Holcim Business Services as an important addition to the growing strength of this unique partnership.” Jozef Ondáš - founding member of the Košice IT Valley Mercer compared factors like labour laws, costs, availability and quality, combined with infrastructure, the business environment, customer-orientation, competitors and quality of life, and found that in the final round, Košice beat Budapest in a close race, with the high availability of multilingual, university-educated talents playing a decisive role in their deliberations. A history of generous subsidy grants from the Slovak government also weighed in to ultimately make the decision easier. In March the new HBS office has opened on 730 square meters in a central location on the edge of Košice’s picturesque old town. The office architecture is highly modern, with exposed concrete, referencing Holcim’s key product. Here, a staff of over 50 is already supporting Holcim’s Central Eastern Europe cluster with Book to Report (B2R), Order to Cash (O2C) and HR Management (HRM) services. University graduates occupy 85% of the HBS positions, with over 80% speaking at least one foreign language. A pioneer team began operating out of a temporary office in Košice during October of last year, when the first 3 new recruits joined to prepare the organisational transition that is now taking place. “We are committed to delivering professional service, measurable quality, important business insights and continuous improvement in order to create sustainable value for HCEE”, comments Nishul Shah, the interim head of shared services who oversaw the design and set-up of HBS. “The opening of Holcim Business Services Košice is an important step toward improving and streamlining support processes, leveraging EBM, and gaining an important competitive edge for Holcim Central Eastern Europe.” Patrick Stapfer, CEO, HCEE March 14: HBS Officially Opened On Friday March 14, Holcim Central Eastern Europe (HCEE) officially opened its new Holcim Business Services (HBS) offices in the AuPark Tower. The opening ceremony was held in presence of Mayor Richard Raši along with invited representatives of the City of Košice, the IT Valley, local Universities and suppliers, as well as HCEE Management, HBS employees and guests from the broader Holcim Group. The central idea of the opening event was to introduce participants to the “HBS story”, allowing them to see for themselves how HBS was built. The HBS team gave the guests the opportunity to meet the people involved, to share what had been learned from the “go-live” process, and to introduce key people driving and supporting the development of the SSC sector in the region. The official opening ceremony was followed by a “Hidden Košice” tour, while selected Holcim guests were taken on a visit to T-Systems, where the challenge and experience of building a 3,000-strong SSC organisation from scratch were discussed with T-Systems MD Thomas Bogdain and his team. This was followed by a dinner with T-Systems and IT Valley founders Jozef Ondáš and Ján Bodnár. 7 8 Holcim Business Services - AuPark Tower HBS Opening event March 18th, 2014 “It is good to see new business arriving in Košice. We started seven years ago in T-Systems, and have succeeded by educating students together with universities and the local schools to become top experts in their field. Additional businesses in Košice will strengthen the community here and ensure we develop and keep our best people.” Thomas Bogdain, T-Systems MD 9 10 Holcim Business Services s.r.o. Protifašistických bojovníkov c. 11 040 01 Košice Slovenská republika 12