Media Contact:
Amy McGahan
Dix & Eaton
216-241-3027
amcgahan@dix-eaton.com
For Immediate Release
Wawa to roll-out Kalibrate Technologies’ fuel pricing solution
Major retailer adopts Kalibrate’s PriceNet pricing system
Florham Park, NJ – March 25, 2014 – Kalibrate Technologies (formerly KSS Fuels) is pleased to
announce that Wawa, Inc. has purchased the Kalibrate PriceNet fuel pricing system and will implement a
roll-out across their entire network of 382 fuel sites. Wawa will utilize the full capabilities of PriceNet,
which includes 24/7 automation of pricing, full integration to the sites, robust analytics to determine
optimal pump prices and mobile functionality on smartphones and tablets.
“We are delighted to partner with Wawa on implementing PriceNet, enabling consumer behavior,
predictive analytics and global pricing best practices to enhance their performance,” stated Bob Stein,
president and chief executive officer of Kalibrate Technologies. “I've been in the convenience store
industry for over 30 years and Wawa has always been esteemed as one of the best operators in the
world. It is a privilege and honor to welcome Wawa to our global portfolio of clients. Kalibrate will
combine its software, experienced people and data analytics to deliver Wawa measured decisions with
measurable results.”
“Kalibrate has demonstrated that PriceNet and their experienced people can bring value to our pricing
process and decision making,” said Brian Schaller, vice president of fuel at Wawa. “Kalibrate will help us
meet our strategic and tactical initiatives to improve performance. The system will help Wawa provide
even greater value to our customers by enabling faster responses to changing market conditions. We
look forward to a successful partnership together.”
About Wawa
Wawa, Inc. owns and operates a chain of more than 645 convenience retail stores (382 offering fuel).
Wawa stores are located in Pennsylvania, New Jersey, Delaware, Maryland, Virginia and Florida. The
stores offer a large fresh food selection including Wawa brands such as built-to-order hoagies, freshly
brewed coffee, hot breakfast sandwiches, built-to-order specialty beverages, and an assortment of soups,
sides and snacks.
About Kalibrate Technologies
Kalibrate (formerly KSS Fuels) is the leading global provider of fuels pricing and retail location
intelligence, helping retailers fine-tune decisions to deliver on performance goals. Its proven software,
analytics and consulting solutions draw on more than 20 years of expertise and insight into the needs
and opportunities of petroleum retailers. Kalibrate has headquarters in Manchester, United Kingdom and
Florham Park, New Jersey. The company also has a Center of Excellence in Tulsa, Oklahoma and sales
operations in Florida, Illinois, Ohio, Texas, Canada, Brazil, China, India, Japan, Korea and Africa. For
more information about Kalibrate, please visit KalibrateTech.com
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