PRESS RELEASE
COVERIS’ MEAT AND
POULTRY TRAYS WINNING
IN MODERN RETAIL IN
POLAND
Siemianowice Śląskie (Poland), 09/10/2014 – Coveris Rigid Poland offers PP and
PET/PE trays for a wide range of poultry and red meat products, which are sold
in LIDL and BIEDRONKA retail chains in Poland.
Coveris Rigid extends product offering for the fresh food market
Coveris Rigid offers coloured PP trays, an ideal packaging solution for poultry products, which are sold via leading retail
chains in Poland.
PP trays by Coveris Rigid Poland
The packaging manufacturer expanded its offering for the fresh food market by launching new multi-coloured PET/PE trays.
The product range is highly relevant for pork and beef products, making it suitable not only for poultry but also red meat
producers.
Functional and safe red meat and poultry trays with attractive product appearance
While the PP trays are the ideal packaging solution for poultry products and its derivates, the PET/PE trays are perfectly
suitable for red meat and delicatessen products. It is also possible to use Modified Atmosphere Packaging (MAP), which
allows extended product shelf life of the packaged good. The PET material properties ensure optimal rigidity, immunity
against mechanical damages and perfect product appearance. The embedded PE layer allows efficient and air-tight
packaging. Automatically applied absobers guarantee fresh and aesthetic meat & poultry exposition.
PET/PE trays by Coveris Rigid Poland
The PP and PET/PE trays are available in universal tray sizes with different dimensions and depths: 187 x 137 mm, 227 x
178 mm, 205 x 160 mm, 190 x 144 mm and 275 x 175 mm. They ensure a smooth processing on packing lines like for tray
sealing.
New packaging quality in fresh food segment
The most important factors in the development of new packaging solutions for the meat segment were product shelf life
prolongation and flavour strengthening at the same time. This has been achieved with the new PET/PE trays, which also
present a more cost efficient solution compared to standard EPS trays. Cost efficiency is the result of a reduction of unsold
returns and logistics optimization.
Besides functional and aesthetic improvements, Coveris’ new packaging range has been enriched with automatically applied
absorbers of various sizes and absorption capacity. In order to fullfil customers’ expectations, the range has been extended
by new quadripartite-closed absorbers. This feature gained special appreciation amongst poultry suppliers of BIEDRONKA
retail chain.
With additional manufacturing capacities for PP trays in Finland and Turkey, Coveris achieves broad geographical coverage,
making it a truly multi-local packaging solution provider.
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PRESS CONTACT
Kathrin Bolle - kathrin.bolle@coveris.com - T. +49 (0) 6542 963 40 83
ABOUT COVERIS™
As a leading international manufacturing company, Coveris is dedicated to providing solutions that enhance the safety,
quality and convenience of products we use every day. In partnership with the most respected brands in the world, Coveris
develops vital products that protect everything from the food we eat, to medical supplies, to the touch screen device in our
pockets, contributing to the lives of millions every day.
www.coveris.com
www.coverisrigid.com