For Immediate Publication
Relocation is in line with the insurer’s expansion plans
The spacious, modern-looking new office promises comfort, convenience
and superior service experience for customers and agents
Kota Bharu, 4 March 2011 – Leading insurer Prudential Assurance Malaysia Berhad has
recently become the newest resident of the Kelantan Trade Centre (KTC) here, where its
Kota Bharu branch will now be based.
The relocation to KTC (from Taman Koperatif where the branch was previously situated) is
in line with the company’s long-term growth strategies. It is part of a major project that
Prudential is undertaking to upgrade and expand many of its branches nationwide.
Charlie Oropeza, the company’s Chief Executive Officer, who graced the grand opening
held at the KTC Convention Hall earlier today, said: “The growing number in both our
agents and customers locally has been the main consideration behind our decision to
move our Kota Bharu branch to a bigger office space.
“We are truly excited with the new location of our branch as we believe it will not only allow
us to serve our customers even better, but also provide our agency force and employees
with a conducive environment to work in. This investment once again reinforces our
absolute commitment to our customers, agents and employees here in Kelantan where
Prudential has been present for over 35 years now,” he said, adding that the company
would be investing approximately RM30 million between 2010 and 2011 for its branch
expansion and enhancement plans across the country.
Prudential Assurance Malaysia Berhad (107655-U) Level 17 Menara Prudential, No. 10 Jalan Sultan Ismail, 50250 Kuala Lumpur, Malaysia
P.O. Box 10025, 50700 Kuala Lumpur. Tel (603) 2031 8228 Fax (603) 2032 3939
Customer Service Tel (603) 2116 0228 Email: [email protected]
Part of Prudential plc (United Kingdom)
Occupying the 6th and 7th floor of the KTC, the branch boasts a combined gross floor area
of close to 22,000 square feet and is fully equipped with WIFI convenience. The branch
office which features a modern but friendly interior as well as a comfortable customer
service area, are located on the 6th floor along with two training halls and agency offices.
The remaining agency offices are situated on the 7th floor.
Prudential has a total of 391 agents and 19 agency leaders who are based in the Kota
Bharu branch currently. The company has over 12,000 agents nationwide, of which more
than 4,700 are Bumiputera agents.
In conjunction with the branch grand opening, Prudential also took the opportunity to
donate 16 computer notebooks to Sekolah Kebangsaan Padang Kala here for the school’s
Multimedia Therapy programme designed for students with special needs.
Oropeza said, “In Prudential, we strongly believe that every child deserves the right to
education. It is heartening to know that Sekolah Kebangsaan Padang Kala is running such
a programme to ensure that these special students will have a chance to learn using
computers, just like any other normal children at school. We are certainly very pleased to
lend a helping hand, and hope that our small contribution will go a long way in supporting
the school in running the programme.”
Besides celebrating the inauguration of its new Kota Bharu branch with great fanfare in the
morning, Prudential also treated its invited policyholders to a sumptuous lunch at the KTC
Convention Hall. A variety of exciting activities that included colouring contest for children,
ketupat making contest, Dam Haji, vase decoration and so on were organised for them to
participate. A booth was opened as well to provide simple health check for the guests.
- Ends –
About Prudential Assurance Malaysia Berhad
Prudential Assurance Malaysia Berhad (PAMB) was established in Malaysia in 1924.
As an innovative leading insurer, PAMB serves the savings, protection and investment needs of
Malaysians by offering a full range of financial solutions through its 41 branches nationwide. With
the backing of more than 900 employees and over 12,000 agents and Wealth Planners, it is
committed to helping people achieve their hopes and dreams for a brighter and financially secure
PAMB is part of Prudential plc of the United Kingdom. Established in London in 1848, Prudential
plc is one of the world's leading retail financial services groups. It provides insurance and financial
services through its 4 main business units throughout the world. Prudential plc has been in
existence for over 160 years, and has 25 million customers worldwide and £309 billion in assets
under management as at 30 June 2010. With life and fund management operations in 13 Asia
markets, Prudential is currently the region's leading Europe-based life insurer in terms of market
coverage and number of top-three market positions, and a leading regional fund manager.
Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose
principal place of business is in the United States of America.
This news release is issued by Perception Management Sdn Bhd on behalf of Prudential
Assurance Malaysia Berhad. For more information, please contact Mr. Kelvin Boey or
Ms. Era Natasha on tel: 03-2166 0006 / 09, fax: 03-2166 0038, e-mail:
[email protected] / [email protected],
or mobile: 012-203 6081 (Kelvin) or 012-361 7011 (Era)