VISUAL IDENTITY GUIDELINES
May 2010
Rev. August 2016
TABLE OF CONTENTS
I OVERVIEW
IIIAPPLICATIONS
LOGO
5Logo
6Logotypes
7Monogram
8 Logo Composition
9 Clear Space & Minimum Size
47 Stationery – Business Cards
49 Stationery – Letterhead
53 Stationery – #10 Envelope
55 Stationery – Compliments Cards and Envelope
56 Stationery – Monarch Letterhead and Envelope
57 Stationery – Notepad
58 Stationery – Email Signature
59 Admission – View Book
60 Financial Aid
61 Serial Brochures
63 Course Catalog
64 Announcement Brochure
65 Calendar of Events
66Cards
67 Family & Friends Weekend and
FOWCA Homecoming
69 Holiday Card
70 Name Stickers
71 Media Backdrop
72Postcards
73 General Merchandise
GRAPHIC ELEMENTS
11 Colors – Primary Palette
12 Colors – Secondary Palette
13 Class Colors
14 Serif Typefaces
17 Sans Serif Typefaces
20Typesetting
ART DIRECTION
25Academic
26Faculty
27 Campus with People
28Campus
29 Campus Life
31 Beyond Campus
GRID SYSTEM
33 Grid System
II WELLESLEY COLLEGE LOGOS
LOGO
39 Department Logos
43 Office of the President
44 Provost & Dean of the College
45 Dean of Students
IVAPPENDIX
INTERNAL SIGNAGE SYSTEM
76Typography
77Classrooms
78Offices
79 Glassdoor decals
80 Internal wayfinding
I
OVERVIEW
This guideline outlines all components of the visual identity of
Wellesley College and its departments.
Included herein are explanations of how to use the various
components: the logo, logotype, monogram, color, typography,
typesetting, art direction, and grid system. Although the rules that
follow are strict, the overall identity system for Wellesley has been
designed to be able to accommodate a wide variety of subjects and
contexts, and can be used creatively.
The success of the Wellesley identity requires the cooperation and
collaboration of all parties involved in its implementation. In adhering
to these guidelines, we will move towards a stronger, more consistent,
and more cohesive Wellesley identity.
VISUAL IDENTITY GUIDELINES
OVERVIEW
LOGO
The job of a college or university is to do two things simultaneously:
1) to steward knowledge and honor history by studying ideas from
the past, and 2) to move forward into realms that have not yet been
discovered.
Wellesley’s logo must also look backwards and honor the past and
move forward and be innovative. To accomplish this, a unique,
custom-designed W has been developed as the College’s monogram.
4
VISUAL IDENTITY GUIDELINES
OVERVIEW
LOGO
The Wellesley logo is a single unit comprised of two elements: the W monogram and the logotype.
This logo has been furnished on disc as an EPS. Please use only the provided logo.
Any and all modifications (adjustments to kerning, proportions, etc.) are prohibited.
5
VISUAL IDENTITY GUIDELINES
OVERVIEW
LOGOTYPES
There are two versions of the Wellesley logotype. The “Wellesley” logotype is used primarily in familiar, informal contexts
such as on-campus and in communications with alumnae. The “Wellesley College” logotype is used in more formal,
external contexts such as admissions and public affairs. Please refer to the Applications section of this manual for further
contexts on logotype usage.
The Wellesley logotypes have been furnished on disc as EPS’s. Please use only the provided logotypes. Any and all
modifications (adjustments to kerning, proportions, etc.) are prohibited.
6
VISUAL IDENTITY GUIDELINES
OVERVIEW
MONOGRAM
The Wellesley W monogram is a custom-designed character. While in most instances the W will appear in conjunction with
the logotype (as the logo), it may for certain contexts—for example, on the cover of a media kit or on the back of business
cards—exist on its own as a representative decorative element. Please refer to the Applications section of this manual for
further contexts on monogram usage.
It has been furnished on disc as an EPS. Please use only the provided monogram. Any and all modifications are prohibited.
7
VISUAL IDENTITY GUIDELINES
OVERVIEW
LOGO COMPOSITION
With the cap height of the logotype as one unit, the height of the monogram is 4.5 units. The logotype is stacked and
centered on the monogram, with a space of 0.5 unit between them.
The Wellesley logo has been furnished on disc as an EPS. Please use only the provided logo. Any and all modifications
(adjustments to kerning, proportions, etc.) are prohibited.
X
0.5X
4.5X
8
VISUAL IDENTITY GUIDELINES
OVERVIEW
CLEAR SPACE & MINIMUM SIZE
A protected clear space, determined by twice the height of the logotype, designates the absolute minimum zone in which no
other graphic element (text, line, shapes, image box, etc.) may appear. It also indicates how close the logo can be to the edge
of a page. This zone helps to avoid problems of legibility and/or recognition. Consistent with these same considerations, the
logo may exist at a size of no smaller than 0.5˝.
2X
2X
0.5 inch
9
VISUAL IDENTITY GUIDELINES
OVERVIEW
GRAPHIC ELEMENTS
In addition to the logo, logotype, and monogram, the graphic
elements of color, typography, and typesetting all contribute to
providing Wellesley with a distinctive, rich, layered identity.
10
VISUAL IDENTITY GUIDELINES
OVERVIEW
COLORS – PRIMARY PALETTE
“Wellesley Blue” (Pantone 280) is the foundation color of the identity. Offset by the addition of a cream (Pantone 7506)
and black, Wellesley’s traditional color is given the ability to exist in different and differentiating contexts throughout the
identity, while retaining its historical significance to the College.
PMS 280
C100 / M78 / Y5 / K18
R0 / G39 / B118
#002776
PMS 7506 (Reserved for President)*
C0 / M7 / Y23 / K1
R236 / G222 / B187
#ECDEBB
*effective 2015
11
BLACK
C0 / M0 / Y0 / K100
R0 / G0 / B0
#000000
VISUAL IDENTITY GUIDELINES
OVERVIEW
COLORS – SECONDARY PALETTE
A secondary color palette has been developed to strengthen, support, and complement the Wellesley Blue, giving it greater
versatility and dynamism in the long term. Each secondary color, in its own way, emphasizes the richness of the Wellesley
Blue and enhances its character. In addition to Wellesley Blue (PMS 280) and black, there are 14 secondary colors,
categorized into two groups: color-saturated hues and “sister” tinted shades. We recommend that combinations across the
two groups be used, not within them.
PMS 280*
C100 / M78 / Y5 / K18
R0 / G39 / B118
#002776
PMS 291
C36 / M3 / Y0 / K0
R160 / G207 / B235
#A0CFEB
PMS 7474
C98 / M7 / Y30 / K30
R0 / G122 / B135
#007A87
PMS 7464
C36 / M0 / Y14 / K0
R160 / G214 / B210
#A0D6D2
PMS 378
C43 / M13 / Y98 / K62
R85 / G96 / B28
#55601C
PMS 386
C6 / M0 / Y54 / K0
R232 / G235 / B111
#E8EB6F
PMS 116
C0 / M12 / Y100 / K0
R254 / G203 / B0
#FECB00
PMS 7506*
C0 / M7 / Y23 / K1
R236 / G222 / B187
#ECDEBB
PMS 483
C20 / M81 / Y76 / K61
R103 / G51 / B39
#673327
PMS 7520
C0 / M24 / Y22 / K0
R234 / G196 / B183
#EAC4B7
PMS 485
C0 / M93 / Y95 / K0
R213 / G43 / B30
#D52B1E
PMS 524
C11 / M19 / Y0 / K0
R215 / G200 / B220
#D7C8DC
Black*
C0 / M0 / Y0 / K100
R0 / G0 / B0
#000000
PMS Warm Gray 5
C11 / M13 / Y14 / K26
R174 / G167 / B159
#AEA79F
PMS 326
C85 / M0 / Y38/ K0
R0 / G178/ B169
#00B2A9
PMS CYAN
C100 / M0 / Y0/ K0
R0 / G159/ B218
#009FDA
PMS PURPLE
C45 / M100 / Y0/ K0
R192 / G48/ B183
#C031B7
PMS 178
C0 / M80 / Y60/ K0
R255 / G88/ B95
#FF585F
PMS 1505
C0 / M73 / Y100/ K0
R255 / G110/ B0
#FF6E00
12
VISUAL IDENTITY GUIDELINES
OVERVIEW
CLASS COLORS
Specific Pantone colors have been designated as the four class colors.
Note that for legibility, text in the green, red, and purple are a slightly darker shade, while the yellow becomes
Wellesley Blue.
PMS 369
C59 / M0 / Y100 / K7
R88 / G166 / B24
#58A618
Not to be ministered
unto but to minister
PMS 364
C73 / M9 / Y94 / K39
R66 / G119 / B48
#427730
PMS 186
C0 / M100 / Y75 / K4
R198 / G12 / B48
#C60C30
Not to be ministered
unto but to minister
PMS 187
C5 / M100 / Y71 / K22
R167 / G25 / B48
#A71930
PMS 267
C86 / M96 / Y0 / K0
R82 / G35 / B152
#522398
Not to be ministered
unto but to minister
PMS 268
C86 / M100 / Y0 / K12
R79 / G45 / B127
#4F2D7F
PMS 122
C0 / M14 / Y80 / K0
R252 / G212 / B80
#FCD450
Not to be ministered
unto but to minister
PMS 280
C100 / M78 / Y5 / K18
R0 / G39 / B118
#002776
13
VISUAL IDENTITY GUIDELINES
OVERVIEW
To convey the rich, classic heritage of Wellesley, we use a serif typeface. Garamond Pro is versatile and easy to read in any
size or weight.
LIBER AL ARTS
Not to be ministered unto but to minister
106 Central Street, Wellesley, Massachusetts 02481
Adobe Garamond Pro
Regular
ABCDEFGHIJKLMNOP
QRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
14
VISUAL IDENTITY GUIDELINES
OVERVIEW
SERIF TYPEFACES
Adobe Garamond Pro
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Adobe Garamond Pro
Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Adobe Garamond Pro
Semibold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Adobe Garamond Pro
Semibold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Adobe Garamond Pro
Bold
ABCDEFGHIJKLMNOPQRSTUV WXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Adobe Garamond Pro
Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
15
VISUAL IDENTITY GUIDELINES
OVERVIEW
SERIF TYPEFACES – ALTERNATE
For instances where Garamond Pro is not available—web and Microsoft Office programs, for example—use the more
universal Times New Roman as an alternate.
Aa Aa
Adobe Garamond Pro
Regular
Times New Roman
Regular
Times New Roman
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Times New Roman
Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Times New Roman
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Times New Roman
Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
16
VISUAL IDENTITY GUIDELINES
OVERVIEW
SANS SERIF TYPEFACES
To add a contemporary edge, and complement the classic feel of serif Garamond Pro, we use sans serif font Swiss 721.
Swiss 721 exists in several weights and variations, offering a wide range of expression.
LIBERAL ARTS
Not to be ministered unto but to minister
106 Central Street, Wellesley, Massachusetts 02481
Swiss 721
Roman
ABCDEFGHIJKLMNOP
QRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
17
VISUAL IDENTITY GUIDELINES
OVERVIEW
SANS SERIF TYPEFACES
Swiss 721
Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Swiss 721
Light Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Swiss 721
Roman
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Swiss 721
Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Swiss 721
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Swiss 721
Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Swiss 721
Bold Rounded
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Swiss 721
Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Swiss 721
Black Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
18
VISUAL IDENTITY GUIDELINES
OVERVIEW
SANS SERIF TYPEFACES – ALTERNATE
For instances where Swiss 721 is not available—web, Microsoft Office programs, for example—use the more universal
Helvetica Regular as an alternate.
Aa Aa
Swiss 721
Roman
Helvetica
Regular
Helvetica
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Helvetica
Oblique
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Helvetica
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Helvetica
Bold Oblique
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
19
VISUAL IDENTITY GUIDELINES
OVERVIEW
TYPESETTING – SERIF
The examples below illustrate several contexts for typesetting the serif typefaces, and can be used as references when
typesetting. Use the serif typeface—either Adobe Garamond Pro or Times New Roman—in timeless, formal contexts such
as inauguration and faculty uses. Please refer to the Applications section of this manual for further examples of typesetting.
Garamond Regular / Size 10pt / Leading 15pt / Tracking 0
Small body text should have enough leading for easy legibility. Leading should be about two or three
points more than the font size when set in upper and lowercase. Small text might be better in the light
weight, depending on how much visual weight and contrast is needed in the composition.
Garamond Regular / Size 18pt / Leading 24pt / Tracking 0
As text gets bigger, the leading should get tighter, so that
the text block appears as a unit (rather than stripes). Light
and regular weights may be preferred at larger scales.
HEADLINE Garamond Bold / Size 10pt / Leading 15pt / Tracking 5
BODY Garamond Regular / Size 10pt / Leading 15pt / Tracking 0
Headlines Might Be Bold
The corresponding body text could be the same point size as the headline, but upper and lowercase,
light or regular weight. When typesetting, first understand what the hierarchy is, then visualize that
hierarchy by assigning the order of weights, caps, sizes, and composition to each distinct level.
HEADLINE Garamond Regular / Size 18pt / Leading 24pt / Tracking 5
BODY Garamond Regular / Size 10pt / Leading 15pt (first line 18pt) / Tracking 0
Headlines Might Be All Caps And Bigger
The corresponding body text could be the same point size as the headline, but upper and lowercase,
light or regular weight. When typesetting, first understand what the hierarchy is, then visualize that
hierarchy by assigning the order of weights, caps, sizes, and composition to each distinct level.
20
VISUAL IDENTITY GUIDELINES
OVERVIEW
TYPESETTING – SERIF
HEADLINE Garamond Regular and Italic / Size 30pt / Leading 36pt / Tracking 10
SUBHEAD Garamond Regular and Italic / Size 18pt / Leading 24pt / Tracking 0
BODY Garamond Regular / Size 10pt / Leading 15pt (first line 18pt) / Tracking 0
TRY BIG AND ALL CAPS
FOR DISPLAY TEXT
Different weights and sizes distinguish levels of hierarchy
Combine with lowercase text to add visual texture and interest. The different weights, sizes, and use of caps
should be based on the hierarchy of the information (not random). Adjust the tracking so that the different
weights are visually equal in terms of letter spacing. The bold is naturally more open than the regular and
light weights, so those lighter weights should be tracked out about 10 to 25 points.
HEADLINE Garamond Semibold / Size 64pt / Leading 64pt / Tracking 10
BODY Garamond Regular / Size 32pt / Leading 38pt (first line 40pt) / Tracking 0
STACK
BIG
TEXT
TRY BIG AND ALL CAPS
FOR DISPLAY TEXT
21
VISUAL IDENTITY GUIDELINES
OVERVIEW
TYPESETTING – SANS SERIF
The examples below illustrate several contexts for typesetting the sans serif typefaces, and can be used as references when
typesetting. Use the sans serif typeface—either Swiss 721 or Helvetica—in less formal contexts such as informational and
student uses. Please refer to the Applications section of this manual for further examples of typesetting.
Swiss 721 Regular / Size 9pt / Leading 13pt / Tracking 0
Small body text should have enough leading for easy legibility. Leading should be
about two or three points more than the font size when set in upper and lowercase.
Small text might be better in the light weight, depending on how much visual weight
and contrast is needed in the composition.
Swiss 721 Regular / Size 18pt / Leading 24pt / Tracking 10
As text gets bigger, the leading should get tighter, so that
the text block appears as a unit (rather than stripes). Light
and regular weights may be preferred at larger scales.
HEADLINE Swiss 721 Bold / Size 10pt / Leading 14pt / Tracking 5
BODY Swiss 721 Regular / Size 9pt / Leading 13pt / Tracking 0
Headlines Might Be Bold
The corresponding body text could be the same point size as the headline, but upper and
lowercase, light or regular weight. When typesetting, first understand what the hierarchy is, then
visualize that hierarchy by assigning the order of weights, caps, sizes, and composition to each
distinct level.
HEADLINE Swiss 721 Regular / Size 18pt / Leading 24pt / Tracking 10
BODY Swiss 721 Regular / Size 9pt / Leading 13pt / Tracking 0
HEADLINES MIGHT BE ALL CAPS AND BIGGER
The corresponding body text could be the same point size as the headline, but upper and
lowercase, light or regular weight. When typesetting, first understand what the hierarchy is, then
visualize that hierarchy by assigning the order of weights, caps, sizes, and composition to each
distinct level.
22
VISUAL IDENTITY GUIDELINES
OVERVIEW
TYPESETTING – SANS SERIF
HEADLINE Swiss 721 Black / Size 30pt / Leading 36pt / Tracking 10
SUBHEAD Swiss 721 Bold / Size 18pt / Leading 24pt / Tracking 0
BODY Swiss 721 Regular / Size 9pt / Leading 13pt (first line 17pt) / Tracking 0
TRY BLACK FOR
DISPLAY TEXT
Different weights and sizes distinguish
levels of hierarchy
Combine with lowercase text to add visual texture and interest. The different weights, sizes,
and use of caps should be based on the hierarchy of the information (not random). Adjust
the tracking so that the different weights are visually equal in terms of letter spacing. The bold
is naturally more open than the regular and light weights, so those lighter weights should be
tracked out about 10 to 25 points.
HEADLINE Swiss 721 Bold Rounded / Size 48pt / Leading 50pt / Tracking 10
BODY Swiss 721 Regular / Size 18pt / Leading 24pt (first line 30pt) / Tracking 10
WHY NOT
ROUNDED?
TRY BIG AND ALL CAPS
FOR DISPLAY TEXT
23
VISUAL IDENTITY GUIDELINES
OVERVIEW
ART DIRECTION
Photography should capture all aspects of the Wellesley experience,
from faculty and students to academic and social life, on campus
and beyond. Photography should reflect Wellesley students’ diversity,
seriousness of purpose, creativity, and resourcefulness.
24
VISUAL IDENTITY GUIDELINES
OVERVIEW
ACADEMIC
Photographic imagery should reflect Wellesley as a dynamic institution fostering academic excellence in all arenas. Subject
matter should reflect the scope of the Wellesley education, in arts, humanities, and sciences. Students should be placed in
context whenever and wherever possible to convey their profound engagement with the world around them.
25
VISUAL IDENTITY GUIDELINES
OVERVIEW
FACULTY
Wellesley professors should be captured in action, either lecturing or interacting with students, formally or informally.
26
VISUAL IDENTITY GUIDELINES
OVERVIEW
CAMPUS WITH PEOPLE
Imagery of people within the campus setting should include physical highlights of the school, with Wellesleyans engaged
and interacting with one another and their environment.
27
VISUAL IDENTITY GUIDELINES
OVERVIEW
CAMPUS
Campus imagery should feature the College’s architecture, natural beauty, and unique and symbolic features, in different
seasons. Reflecting the impact and scale of Wellesley’s campus reinforces its institutional soundness and speaks to the
College’s endurance, stability, and promise.
28
VISUAL IDENTITY GUIDELINES
OVERVIEW
CAMPUS LIFE
Imagery of campus life should reflect Wellesley’s diversity, give glimpses into the lives of Wellesley women, and capture the
advantages of a women’s college. Photography should reveal women interacting, bonding, having fun, being themselves, and
learning from each other.
29
VISUAL IDENTITY GUIDELINES
OVERVIEW
CAMPUS LIFE
30
VISUAL IDENTITY GUIDELINES
OVERVIEW
BEYOND CAMPUS
In addition to life on campus, photography should present Wellesley as a springboard to the world beyond. Imagery should
reflect Wellesley’s proximity to Boston, affiliation with MIT and the 3-College Alliance, strong study-abroad programs, and
general connectedness to the world at large.
31
VISUAL IDENTITY GUIDELINES
OVERVIEW
GRID SYSTEM
With the logo, logotype, monogram, colors, typography, typesetting,
and art direction in place, a distinctive grid system provides a
recognizable graphic gesture that contributes an additional layer of
uniqueness to the Wellesley identity.
32
VISUAL IDENTITY GUIDELINES
OVERVIEW
GRID SYSTEM
A centered grid is anchored with the logo as a footer or signature. Applied over imagery, this centered, bottom-logo grid
system is a simple, recognizable template.
33
VISUAL IDENTITY GUIDELINES
OVERVIEW
GRID SYSTEM
For certain applications, the centered logo can be split, with the logotype rising to become a header and the monogram
remaining as a footer. With this structure the logotype can increase in proportion to the monogram, taking on a stronger
presence as the header. The exact proportion can flex according to context, and is left to the discretion of the designer.
Department logos can likewise break from the monogram and increase in size to become a header. Body text should comply
with the centered grid.
34
VISUAL IDENTITY GUIDELINES
OVERVIEW
GRID SYSTEM
To avoid conflicting with imagery, the “centered” axis can slide left or right for greater flexibility in design. In these
cases, the header and footer should remain aligned and centered with each other. The placement of the axis is open to the
discretion of the designer but must maintain the clear space (see page 9) at the edges of the field. The grid axis can slide to
the right or left to balance text with imagery and give flexibility and dynamism to the designed materials.
Leaders
of
Tomorrow
A GUIDE TO
WELLESLEY COLLEGE
2010–2011
Celebrating
Global
Community
35
VISUAL IDENTITY GUIDELINES
OVERVIEW
GRID SYSTEM
The centered grid system can be scaled down, while maintaining the same format or proportions, and serve as an identifying
insert that can be placed freely over imagery. This miniature grid box corrals information into a compact, distinctive box
that can be placed according to the content of the imagery it accompanies. In this way both the image and the written
content can be emphasized.
36
II
WELLESLEY COLLEGE LOGOS
The global identity of Wellesley College accounts for its various
departments and sub-entities—including the Alumnae Association,
the Davis Museum, and Centers for Women’s Studies—with subidentities that function independently within the larger identity. In
this system, the College identity comprises the umbrella that the
others fall under.
VISUAL IDENTITY GUIDELINES
WELLESLEY COLLEGE LOGOS
LOGO
Based on the main logo, variations have been designed for different
departments and sub-entities in order to carry the College’s identity
throughout for cohesion and consistency.
38
VISUAL IDENTITY GUIDELINES
WELLESLEY COLLEGE LOGOS
DEPARTMENT LOGOS
Each department logo within the Wellesley identity system relates visually to the others and to the whole.
When shown together, these departmental logo-lockups (such as “Wellesley Administration” or “Wellesley Academics”)
should be the same size and proportion, and the baselines of the logotype and department should align.
The serif typeface (Garamond) is used to designate administrative offices; the sans serif typeface (Swiss) is used for academic
departments.
ADMINISTRATION
ACADEMICS
HUMAN RESOURCES
MATHEMATICS
HUMAN RESOURCES
MATHEMATICS
39
VISUAL IDENTITY GUIDELINES
WELLESLEY COLLEGE LOGOS
DEPARTMENT LOGOS – ADMINISTRATIVE
The serif typeface (Garamond) is used to designate all administrative offices.
Building from the College logo, the name of each department can be inserted between the college logotype and monogram.
With the cap height of the logotype as one unit, the department name is typed at a height of 0.5 units and centered, with a
space of 0.75 units above and below.
The Wellesley department logos have been furnished on disc as EPS's. Please use only the provided logos.
Any and all modifications (adjustments to kerning, proportions, etc.) are prohibited.
X
0.75X
FINANCIAL AID
0.5X
0.75X
4.5X
40
VISUAL IDENTITY GUIDELINES
WELLESLEY COLLEGE LOGOS
DEPARTMENT LOGOS – ACADEMICS
The sans serif typeface (Swiss) is used for all academic departments.
Building from the College logo, the name of each academic department can be inserted between the college logotype and
monogram. With the cap height of the logotype as one unit, the department name is typed at a height of 0.5 units and
centered, with a space of 0.75 units above and below.
The Wellesley department logos have been furnished on disc as EPS's. Please use only the provided logos.
Any and all modifications (adjustments to kerning, proportions, etc.) are prohibited.
X
0.75X
BIOLOGICAL CHEMISTRY
0.5X
0.75X
4.5X
41
VISUAL IDENTITY GUIDELINES
WELLESLEY COLLEGE LOGOS
DEPARTMENT LOGOS
Department logos exist in two primary versions—with and without the monogram—with two alternate constructions as
options if preferred.
OFFICE OF ADMISSION
MUSIC DEPARTMENT
OFFICE OF ADMISSION
MUSIC DEPARTMENT
Optional—description / the monogram should be at the bottom
WELLESLEY
WELLESLEY
ADMISSION
MUSIC
WELLESLEY COLLEGE
WELLESLEY COLLEGE
ADMISSION
MUSIC
42
VISUAL IDENTITY GUIDELINES
WELLESLEY COLLEGE LOGOS
OFFICE OF THE PRESIDENT
While the logo for the Office of the President also exists in three variations, it must always include the full name.
This lock-up system only applies to three offices: Office of the President, Provost & Dean of the College, Dean of
Students. Other departments should follow the rule as explained on page 40.
0.5X
OFFICE OF THE PRESIDENT
0.75X
X
0.75X
4.5X
OFFICE OF THE PRESIDENT
OFFICE OF THE PRESIDENT
43
VISUAL IDENTITY GUIDELINES
WELLESLEY COLLEGE LOGOS
PROVOST & DEAN OF THE COLLEGE
While the logo for the Provost also exists in three variations, it must always include the full name. This lock-up system
only applies to three offices: Office of the President, Provost, Dean of Students. Other departments should follow the
rule as explained on page 40.
0.5X
PROVOST & DEAN
OF THE COLLEGE
0.75X
X
0.75X
X
0.75X
4.5X
44
VISUAL IDENTITY GUIDELINES
WELLESLEY COLLEGE LOGOS
While the logo for the Dean of Students also exists in three variations, it must always include the full name. This lockup system only applies to three offices: Office of the President, Provost & Dean of the College, Dean of Students. Other
departments should follow the rule as explained on page 40.
0.5X
DEAN OF STUDENTS
0.75X
X
0.75X
4.5X
DEAN OF STUDENTS
DEAN OF STUDENTS
45
III
APPLICATIONS
As these components come together, the Wellesley identity comes to
life. As the identity is designed to be flexible, the applications in this
section should serve as instructive references for how to creatively
implement the identity.
VISUAL IDENTITY GUIDELINES
APPLICATIONS
STATIONERY – BUSINESS CARDS
3.5 x 2 inches
Double-sided
For the information side, use “Wellesley Blue” text on white. The backside can be printed in blue with a knock-out logo.
On request, the logo can be printed in blue on a white card.
Soe Lin Post
Director of Design
COMMUNICATIONS & PUBLIC AFFAIRS
Wellesley College
106 Central Street, Wellesley, MA 02481
Tel 234.567.3343 Fax 345.678.9012
spost@wellesley.edu
Back
Blue
Back (optional)
White
47
VISUAL IDENTITY GUIDELINES
APPLICATIONS
STATIONERY – BUSINESS CARDS
Front
3.5 inches
Soe Lin Post
Name
Title
Director of Design
Department
COMMUNICATIONS & PUBLIC AFFAIRS
2 inches
Wellesley College
Wellesley College
106 Central Street, Wellesley, MA 02481
Tel 781.283.3343 Fax 781.283.3675
spost@wellesley.edu
Address
Office, Fax, (Mobile)
Email address
0.25 inch
0.25 inch
Back
1 inch
48
VISUAL IDENTITY GUIDELINES
APPLICATIONS
STATIONERY – LETTERHEAD
For letterhead, the logo is split, with the logotype rising to the top and the monogram plus contact info remaining at
the bottom as a footer.
WELLESLEY COLLEGE
106 Central Street, Wellesley, MA 02481 Tel 781.283.2237 Fax 781.283.3675
49
VISUAL IDENTITY GUIDELINES
APPLICATIONS
STATIONERY – LETTERHEAD
9X = 1 inch
6.5 inches
9X = 1 inch
4.5X = 0.5 inch
WELLESLEY COLLEGE
1.75 inch
1.5X
Salutation,
Sender TitleIsi. Num init iurem qui blaore commolessim volobore tat praessed digniat ummodiamet, quisl eugue feu
feugiam, sum zzriusci tie dolore consequis digna consequip exero esse dolum vel ullum zzrit volor suscil dit pratis
nis am dipisis num init prat, quam adigna feugiamet lortisi tinit, qui tat pratum quam iriureet la faccum illa corper at.
Ut ilit laor sed tie dipisi.
Sequisim vulputem dolessi blaorti onsecte magna faciduisi ex elesed eu feuguer cincidunt alisi bla feu faccum dit
dolorerit ad ea faccum zzrilit dignissecte dolortisl doloborem iurem nit vullaortie tatetuer secte magna alit lum vel
dolorper at. Iriustrud ex elessi.
7.5 inches
Put venis dolenim inci blaorper sequat lortionse faccummy nostin veliquatum erat. Lesecte tio dolese conseniam
dunt eum zzrit duis ero core conseniam, commy nulputat. Ud dolore feugait, sustie ea core magna feugiamcon vulluptat. Velisl dit iurem quisciliqui tat. Ud tem zzrilis adignit, volore magna consecte volorero dolorpero conse do
consed tionummodit in heniamet, venibh euis num delit la atem aliquat ipiscil laortiscilla am, quisi.
Name of SenderGiam dolesti onsequat, consequ atisi. Duisi. Ignibh essit, conse velis am vel inis nonsequis
aliquipisi. Irillam quipsum niate feugiamet praessendre ex ea commodolore min velestie elit es nonsequis eril ut nis
eugiame tuerilis alit, sim am venim vel il do el dolenim vercilit wis augait, consequat nisim nismodignim venibh
eugueratet nonsendre tie dolumsan vullaorero od te min hent wisciliquis duisl ulpute feu feu facipit iure dolortie
diam volore dolorper sed.
Eugue facil inibh eugait aliquis esequis doluptat lamconsequis dolore elesequam zzrilit nibh exer alit doloborerit
vulputpat alit dolum euisit at nonum esto gait wis aciduis nis acin ver sequis adignibh exerostrud te commy nulputpat, quipsusto odolore faci blamcore consenim zzriure min esent ver augiat nos ad er.
Lessi. In ut pratet ing er senibh eu faciduisl iriure dolore min hent niam dolor sisl et lore cor sum aut at wis nonullam init autate core feugue vel in erosto dolor sum nonse consed tatum elese.
Complimentary Close,
Name of Sender
Title
4.5X
1.75 inch
106 Central Street, Wellesley, MA 02481 Tel 781.283.2237 Fax 781.283.3675
2X
X
4.5X
50
VISUAL IDENTITY GUIDELINES
APPLICATIONS
STATIONERY – LETTERHEAD
Letterhead can account for specific departments and individuals.
Universal
WELLESLEY COLLEGE
Department specific
Personalized
(For Senior staff)
Joy P. St. John
Dean of Admission & FinancialAid
Footers
(For personalized
version, email address
can be added)
106 Central Street, Wellesley, MA 02481 Tel 781.234.2253 Fax 781.345.6789
51
VISUAL IDENTITY GUIDELINES
APPLICATIONS
STATIONERY – LETTERHEAD
Stationery from the Office of the President can be general or personalized with the President’s name.
President office
106 Central Street, Wellesley, MA 02481 Tel 781.234.5678 Fax 781.345.6789 personal@wellesley.edu
52
VISUAL IDENTITY GUIDELINES
APPLICATIONS
STATIONERY – #10 ENVELOPE
Envelopes should include the full college name and address in the top-left corner on the envelope front, with the logo on the
back, centered on the sealing flap.
53
VISUAL IDENTITY GUIDELINES
APPLICATIONS
STATIONERY – #10 ENVELOPE
Envelopes, like letterhead, can account for specific departments and individuals.
Universal
Department specific
President office
54
VISUAL IDENTITY GUIDELINES
APPLICATIONS
STATIONERY – COMPLIMENTS CARDS AND ENVELOPE
Card
6.75 x 5 inches, card stock (100 lb. or heavier)
Wellesley logo embossed
Envelope
7.25 x 5.25 inches
55
VISUAL IDENTITY GUIDELINES
APPLICATIONS
STATIONERY – MONARCH LETTERHEAD AND ENVELOPE
Letterhead 7.25 x 10.5 inches
Envelope 7.5 x 3.875 inches
56
VISUAL IDENTITY GUIDELINES
APPLICATIONS
STATIONERY – NOTEPAD
5.5 x 8.5 inches
50 sheet (suggested)
Perfect bound (glued on short side)
Follow the same logic as for letterhead: it can be specified for a department or a person. (See rules of variation on
pages 47–50.)
57
VISUAL IDENTITY GUIDELINES
APPLICATIONS
Email signatures should include the Wellesley employee’s full name, title, and department on separate lines, followed
by a line space, college name, address, and individual phone and fax numbers, all on separate lines. Email signatures
should begin two line spaces below the employee’s typed name or message sign-off, be left-justified, and appear in
Wellesley Blue (R0 G39 B118 or #002776).
Individuals can edit the personal contact info as needed, e.g., drop fax number, add mobile number, etc.
(Example)
Soe Lin Post
Director of Design
COMMUNICATIONS & PUBLIC AFFAIRS
Tel 781.283.3343 Fax 781.283.3650
First name Last name
Title
Department
Wellesley College
106 Central Street, Wellesley, MA 02481
Tel 781.345.6789
Fax 781.456.7890
spost@wellesley.edu
New Publications
at. Ut wisi enim ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
consequat. Duis autem vel eum iriure dolor in hendrerit in
vulputate velit esse molestie consequat, vel illum dolore eu
feugiat nulla facilisis at vero eros et accumsan et iusto odio
dignissim qui blandit praesent luptatum zzril delenit augue.
Typi non habent claritatem insitam; est usus legentis in iis
qui facit eorum claritatem. Investigationes demonstraverunt
lectores legere me lius quod ii legunt saepius. Claritas est etiam
processus dynamicus, qui sequitur mutationem consuetudium
lectorum. Mirum
Regards,
Soe Lin Post
58
VISUAL IDENTITY GUIDELINES
APPLICATIONS
ADMISSION – VIEW BOOK
While this application has not been officially designed, this rendering presents design possibilities that may be useful as a
reference.
ADMISSIONS 2010–2011
59
VISUAL IDENTITY GUIDELINES
APPLICATIONS
FINANCIAL AID
While these applications have not been officially designed, these renderings present design possibilities that may be useful as
references.
STUDENT FINANCIAL SERVICES
STUDENT FINANCIAL SERVICES
Committed to
the Affordability
of the Wellesley
Education
Wellesley College is committed to working together with
parents to make college affordable. Our goal is to enable you
to help your daughter take full advantage of the College’s
invaluable educational opportunities.
60
VISUAL IDENTITY GUIDELINES
APPLICATIONS
SERIAL BROCHURES
While these applications have not been officially designed, these renderings present design possibilities that may be useful as
references.
A GUIDE TO
WELLESLEY COLLEGE
2010–2011
A GUIDE TO
WELLESLEY COLLEGE
2010–2011
A GUIDE TO
WELLESLEY COLLEGE
2010–2011
A GUIDE TO
WELLESLEY COLLEGE
2010–2011
A GUIDE TO
WELLESLEY COLLEGE
2010–2011
Celebrating
Global
Community
My first year
at Wellesley
Women who will
make a difference
in the world
You can afford
a Wellesley
education
61
VISUAL IDENTITY GUIDELINES
APPLICATIONS
SERIAL BROCHURES
While these applications have not been officially designed, these renderings present design possibilities that may be useful as
references.
A GUIDE TO
WELLESLEY COLLEGE
2010–2011
You can afford
a Wellesley
education!
Lorem Ipsum, History
A GUIDE TO
WELLESLEY COLLEGE
2010–2011
A GUIDE TO
WELLESLEY COLLEGE
2010–2011
A GUIDE TO
WELLESLEY COLLEGE
2010–2011
You can afford
a Wellesley
education!
I have had unique
opportunities to do
individual research
work!
Lorem Ipsum, History
Lorem Ipsum, History
The best
thing about
Wellesley?
What is not
best?
I witnessed
my first snowfall!
Excitement!
Lorem Ipsum, History
Lorem Ipsum, History
62
VISUAL IDENTITY GUIDELINES
APPLICATIONS
COURSE CATALOG
While this application has not been officially designed, this rendering presents design possibilities that may be useful as a
reference.
Photographic Covers
COURSES
COURSES
FALL 2010
SPRING 2011
Index Covers
Course
Catalog
Course
Catalog
Fall 2010
Spring 2011
COURSES
OF
INSTRUCTION
African Studies
American Studies
Anthropology
Arabic
Architecture
Art
Astronomy
Astrophysics
Biological Chemistry
Biological Science
Chemistry
Chinese
Chinese Studies
Cinema & Media Studies
Classical Studies
Classical & Near Eastern
Archaeology
Cognitive & Linguistic
Science
Comparative Literature
Computer Science
East Asian Languages &
Literatures
East Asian Studies
Economics
Education
English
Environmental Studies
Experimental Studies
Experimental
Extradepartmental
First-year Courses
French
French Cultural Studies
Geosciences
German
German studies
Greek
Health & Society
Hebrew
History
History of Art
International Relations
Italian Studies
Japanese
Jewish Studies
Korean
Latin
Latin American Studies
Legal Studies
Linguistics
Literature in Translation
Mathematics
Media Arts & Science
Medieval/Renaissance
Studies
Middle Eastern Studies
Music
COURSES
OF
INSTRUCTION
Neuroscience
Peace & Justice Studies
Philosophy
Physical Education &
Athletics
Physics
Political Science
Psychology
Quantitive Reasoning
Program
Religion
Russian
Sociology
South Asia Studies
Sociology
South Asia Studies
Spanish
Statistics
Theater Studies
Women’s Studies
The Writing Program
African Studies
American Studies
Anthropology
Arabic
Architecture
Art
Astronomy
Astrophysics
Biological Chemistry
Biological Science
Chemistry
Chinese
Chinese Studies
Cinema & Media Studies
Classical Studies
Classical & Near Eastern
63
Archaeology
Cognitive & Linguistic
Science
Comparative Literature
Computer Science
East Asian Languages &
Literatures
East Asian Studies
Economics
Education
English
Environmental Studies
Experimental Studies
Experimental
Extradepartmental
First-year Courses
French
French Cultural Studies
Geosciences
German
German studies
Greek
Health & Society
Hebrew
History
History of Art
International Relations
Italian Studies
Japanese
Jewish Studies
Korean
Latin
Latin American Studies
Legal Studies
Linguistics
Literature in Translation
Mathematics
Media Arts & Science
Medieval/Renaissance
Studies
Middle Eastern Studies
Music
Neuroscience
Peace & Justice Studies
Philosophy
Physical Education &
Athletics
Physics
Political Science
Psychology
Quantitive Reasoning
Program
Religion
Russian
Sociology
South Asia Studies
Sociology
South Asia Studies
Spanish
Statistics
Theater Studies
Women’s Studies
The Writing Program
VISUAL IDENTITY GUIDELINES
APPLICATIONS
ANNOUNCEMENT BROCHURE
While this application has not been officially designed, this rendering presents design possibilities that may be useful as a
reference.
PROVOST & DEAN
OF THE COLLEGE
CELEBRATION OF
FACULTY
SCHOLARSHIP
May 09, 2010
64
VISUAL IDENTITY GUIDELINES
APPLICATIONS
CALENDAR OF EVENTS
THE ARTS AT WELLESLEY
CA L E NDAR OF EVENTS
It is not an accident that the arts outlive
the civilizations that produce them—
art lives and informs forever. Because
art is both intellectual and emotional,
we believe that there is no more
powerful way to teach critical thinking,
inspire students, and make knowledge
personal, patterned, and permanent.
The Wellesley arts curriculum—and
highly acclaimed Davis Museum
and Cultural Center—are integral
and irreplaceable components of our
fine liberal arts education. The many
outstanding exhibits, performances,
and lectures featured in this brochure
are free of charge and open to the
public unless otherwise noted.
THE CONCERT SERIES PRESENTS
TABLE OF CONTENTS
Futures∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙02
Stephen Vitiello ∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙04
The Cypress Quartet ∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙06
Chinese Photography: Art and Documentation∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙08
An Evening with Anne Carson∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙10
Theatre∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙14
The Davis Museum and Cultural Center ∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙16
The Concert Series∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙ 19
Newhouse Center for the Humanities∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙24
The Art Department: Exhibitions and Lectures ∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙26
Art and Soul at the Multifaith Center ∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙28
Arts and The Liberal Arts ∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙30
About Wellesley ∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙32
Directions to Wellesley College ∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙∙33
THE
CYPRESS QUARTET
with soprano Andrea Matthews
The Arts at Wellesley
Spring 2010
THE NEWHOUSE CENTER FOR THE HUMANITIES PRESENTS
AN EVENING WITH
THEATRE
ANNE CARSON
AND DANCERS
The Department of Theatre Studies at Wellesley College provides students
the opportunity to explore the history and literature of the theatre, and then
bring their knowledge from the classroom to a hands-on application of the
craft. To facilitate this essential experiential learning, Department of Theatre
Studies hosts three active performing programs on campus: Wellesley Summer
Theatre, Wellesley College Theatre, and The Upstage Series. Pay what you can
for entrance to all theatre performances. Please visit the Department of Theatre
Studies web site for exact performance times.
6
Bracko and Cassandra Float Can:
Reading and Performance
ANNE CARSON
A
APRIL 24 / 8:00 PM
movement and text that combines
JEWETT AUDITORIUM
A panel discussion will follow the performance.
Free of charge and open to the public.
collaborative
performance
of
a re-working of Anne Carson’s translation of selected poems by Sappho with
65
Wellesley Summer Theatre
Wellesley College Theatre
Wellesley Summer Theatre Company is the
professional Equity theatre company in residence
at Wellesley College.
Under the direction of the Wellesley College Theatre
Department, performances feature cast members
from the Wellesley College, Olin College, Babson
College, and Boston theatre community.
PRIVATE LIVES
ONCE WE WERE MOTHERS
BY NOEL COWARD; DIRECTED BY NORA HUSSEY
BY LISA EVANS; DIRECTED BY NORA HUSSEY
JANUARY 07–31
APRIL 15–18
SCHNEIDER HALL
SCHNEIDER HALL
This comedy of bad manners centers on Elyot and
Amanda, two stylish Brits divorced for five years who
A moving and powerful play about the joy and heartbreak that motherhood brings to three very different
VISUAL IDENTITY GUIDELINES
APPLICATIONS
CARDS
While these applications have not been officially designed, these renderings present design possibilities that may be useful as
references.
Thank You
Thanks for
helping us
graduate!
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ametuerilis eu feuis doluptat.
Your gift
helps
empower
the women
leaders
of tomorrow.
Your gift
has helped
women make a
difference.
66
VISUAL IDENTITY GUIDELINES
APPLICATIONS
FAMILY & FRIENDS WEEKEND AND FOWCA HOMECOMING
Save The Date Card
COME CELEBRATE
STUDENT LIFE
AT WELLESLEY AND
CHEER ON
THE WELLESLEY BLUE!
SAVE
THE DATE
This fun-filled weekend is chock-full of social,
athletic, and educational activities for the
entire family and friends of Wellesley College.
Parents, reconnect with your students
and meet other members of the Wellesley
community.
Athletes, reconnect with friends and former
teammates and test your skills
in alumnae contests.
OCTOBER 2–4, 2009
FAMILY & FRIENDS WEEKEND AND
FOWCA HOMECOMING
For more information on activities and events planned,
please visit www.wellesley.edu/athletics/
Homecoming or
www.wellesley.edu/family weekend .
Invitation
Family & Friends
Weekend and
FOWCA Homecoming
OCTOBER 2 – 4 , 2009
Wellesley College
106 Central Street
Wellesley, Massachusetts 02481
Presorted
First-Class Mail
U.S. Postage
PAID
Newburyport, MA
Permit No. 112
67
Presorted
First-Class Mail
U.S. Postage
PAID
Newburyport, MA
Permit No. 112
VISUAL IDENTITY GUIDELINES
APPLICATIONS
FAMILY & FRIENDS WEEKEND AND FOWCA HOMECOMING
Event Program
WELLESLEY COLLEGE
Family & Friends Weekend and
FOWCA Homecoming
Friday
10/2
Saturday
10/3
Sunday
10/4
Letter from Dean of Students
Schedule at a Glance
Welcome
to
WelleSley!
FridaY
10/4
SaTurdaY
10/3
8:30am – 5pm
8am – 12pm
Check-in and information Center
Golf With Your Student
attend Classes
9am – 2pm
Wang Campus Center
Nehoiden Golf Course
Check-in and information Center
Various locations
Wang Campus Center
2 – 3:30pm
Career Café
9:30am
President’s address
CWS Resource Library—Green Hall, Room 442
Dear Wellesley Families and Friends,
Jewett Auditorium
2 – 4pm
I am pleased that you have been able to travel to the College and join us for this weekend that
brings together events for Family and Friends Weekend and FOWCA Homecoming.
The goals in creating the schedule for this weekend are to share with you the amazing talents
and accomplishments of Wellesley students and to provide you with a glimpse of the richness
of the Wellesley experience. Some of our students will be sharing their internship and studyabroad experiences, while others will be presenting their original research. The rich cultural
life at Wellesley will be evident in musical performances and a student cabaret. As part of our
Homecoming festivities, the Wellesley soccer team will be hosting Mount Holyoke. Wellesley
is known for the leadership opportunities that it provides for students, and students and
alumnae will be offering their perspectives on the ways in which Wellesley has contributed to
their leadership development.
President Bottomly will share her vision for the College at the President’s Address on Saturday.
At the presentation, she will update you about recent developments at the College as well as
her plans for the coming year. You will also have the opportunity to meet faculty members at
open houses that will be hosted on Friday afternoon by various academic departments, and
staff members from various offices including residential life, the first year dean’s office, and the
dean of students at a casual gathering on Friday night. You will also be able to participate in
the rich diversity of the campus by attending panels and services throughout the weekend.
We know that the weekend will be a busy one for you and your student, and we extend our
best wishes for an informative, enriching, and fun weekend.
Guided Tours of the Greenhouses
10am
Margaret C. Ferguson Greenhouses,
Visitors Center
alumnae athletic Events
2 – 4:30pm
11am
Various locations
Guild of Carillonneurs Open Tower
5:30pm
First impressions:
diverse Perspectives of Black
Experiences at Wellesley
Sukkot Shabbat dinner
and Service
Sophomore Class Tree Planting
Galenstone Tower, Green Hall
Harambee House
Multifaith Center, main room
Location TBA
7 – 9pm
alumnae athletic Event—Softball
Wellesley College Jazz and World
Music Performing Ensembles
Softball Complex
rugby: Wellesley vs.
Boston university
Davis Museum
7 – 11pm
Upper athletic field
Film Society Screening
11am – 12pm
Collins Cinema
Leadership and Balance
7:30 – 9:30pm
Collins Cinema
How We Learn
12pm
Pendleton
GO BLuE! Parade
9 – 10:30pm
Debra K. DeMeis
Dean of Students
Wellesley College
College Road
S’mores
Campus Center fire pit
3
Schedule of Friday Classes
Schedule of Friday Classes
WRIT 125 17
Living City on Page and Screen
Ford
PNE430
MATH 101
Reasoning with Data
Winters
SCI270
WRIT 125 22
The Art of Reading: Intro to Literary Theory
Parussa
FND121
MATH 115
Calculus I
Tannenhauser
SCI364
WRIT 125P11
The Wire and the American City
Viti
LIB148
MATH 305
Abstract Algebra
Trenk
SCI264
MUS 200
History of Western Music I
Sholes
JAC218
PHIL 106
Intro to Moral Philosophy
de Bres
GRH428
9:50am – 12:20pm
ARTS 105
Drawing I
Dorrien
PNW310
PHIL 216
Logic
McGowan
SCI274
ARTS 108
Photography I
Rogers
JAC457
PHYS 104
Fundamentals of Mechanics w/Lab
Boyer
SCI256
ARTS 113
Basic 3-D Design
Mowbray
PNW208
PHYS 202
Intro Quantum Mechanics w/Lab
Berg
SCIE211
CAMS 138
Photography I
Rogers
JAC457
POL1 200
American Politics
McKissick
PNW212
POL2 208
Politics of China
Joseph
PNE127
POL4 241
Modern Political Theory
Grattan
PNE349
11:10am – 12:20pm
ANTH 209
Forensic Anthropology
Van Arsdale
PNE139
PSYC 210
Social Psychology
Akert
SCI396
ARTH 224
Modern Art to 1945
Berman
COLCIN
PSYC 215
Memory
Keane
SCI268
ASTR 108
Discovering Our Universe w/Lab
McLeod
OBS1
RUSS 301
Advanced Russian: Moscow I
Epsteyn, Alla
FND423
BISC 219
Genetics w/Lab
Sequeira
SCI377
SOC 209
Social Inequality
Rutherford
JAC372
BISC 219
Genetics w/Lab
Webb
SCI377
SOC 365
Images of the American City
Cuba
PNE339
BISC 311
Evolutionary Developmental Biology w/Lab
Suzuki
SCI155
SOC 365
Images of the American City
Brogan
PNE339
CAMS 101
Intro to Cinema and Media Studies
Prabhu
FND120
SPAN 201
Intermediate Spanish I
Wellington
FND307
CHEM 105
Fundamentals Chemistry w/Lab
Radhakrishnan
SCI278
WGST 216
Woman and Popular Culture
Mata
GRH330
CHEM 120
Intensive Intro Chemistry w/Lab
Kolodny
SCI104
WRIT 12 / ENG 120
Chiasson
FND121
CLCV 104
Classical Mythology
Gilhuly
JACAUD
CS 111
Computer Programming and Problem Solving
Tjaden
SCIE111
12:30 – 1:20pm
CS 235
Languages and Automata
Turbak
SCI261
RUSS 101
Elementary Russian I
Epsteyn
FND423
ECON 101
Principles of Microeconomic
Coile
PNW117
RUSS 101
Elementary Russian I
Weiner
FND423
ECON 202
Intermediate Macroeconomic Analysis
Joyce
PNW116
ECON 311
Economics of Immigration
Butcher
PNE251
12:30 – 3:30pm
EDUC 215
Understanding and Improving Schools
Hawes
PNE151
CHEM 361
Analytical Chemistry w/Lab
Flynn
SCI222
ENG 241
Romantic Poetry
Hickey
FND102
ENG 283
Topic: Gospel, Body, and Soul
Tyler
FND126
12:30 – 4pm
ENG 365
Images of the American City
Cuba
PNE339
CHEM 105
LAB:Fundamentals of Chemistry
Hart
SCI210
ENG 365
Images of the American City
Brogan
PNE339
CHEM 205
LAB: Chemical Analysis and Equilibrium
Turnbull
SCI212
ES 101
Intro to Environmental Studies: Methods and Analysis
Rodenhouse
SCI380
CHEM 211
LAB: Organic Chemistry I
Trainor
SCI204
FREN 201
French Language, Literature, and Culture
Tranvouez
GRH130
CHEM 222
LAB: Intro to Biochemistry
Hall
SCI300
FREN 206
Intermediate Spoken French
Bilis
GRH338
FREN 332
Myth and Memory in Modern France
Datta
FND225
12:45 – 4:15pm
GEOS 308
Wetlands Science w/Lab
Argow
SCI269
CHEM 212
LAB: Organic Chemistry II
Doe
SCI208
GER 201
Intermediate German I
Hans
FND319
HIST 222
Barbarian Kingdoms
Ramseyer
FND128
1 – 4:30pm
ITAS 201
Intermediate Italian I
Parussa, Sergio
FND207
BISC 110
LAB: Intro Cellular Biology
Hacopian
SCI310
JPN 201
Intermediate Japanese I
Hatano-Cohen
PNW308
BISC 110
LAB: Intro Cellular Biology
Peterman
SCI310
JPN 201
Intermediate Japanese I
Maeno
PNW308
BISC 111
LAB: Intro Organismal Biology
Helluy
SCI316
JPN 201
Intermediate Japanese I
Hatano-Cohen
JAC452
BISC 201
LAB: Ecology
Rodenhouse
SCI161
JPN 201
Intermediate Japanese I
Maeno
JAC452
BISC 219
LAB: Genetics
Sequeira
SCIE301
12
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Critical Interpretation
13
VISUAL IDENTITY GUIDELINES
APPLICATIONS
HOLIDAY CARD
Card 7.625 x 5.125 inches
Stamp 1.8 x 1.3 inch
69
VISUAL IDENTITY GUIDELINES
APPLICATIONS
NAME STICKERS
Sticker 3.5 x 2.5 inches
Printed on label stock
Elizabeth
Gildersleeve
Soe Lin Post
OFFICE FOR COMMUNICATIONS &
PUBLIC AFFAIRS
OFFICE FOR COMMUNICATIONS &
PUBLIC AFFAIRS
ALICE FOSTER
MCCALLUM
ALICE FOSTER
MCCALLUM
70
VISUAL IDENTITY GUIDELINES
APPLICATIONS
MEDIA BACKDROP
10 x 8 feet (size can vary)
71
VISUAL IDENTITY GUIDELINES
APPLICATIONS
POSTCARDS
While these applications have not been officially designed, these renderings present design possibilities that may be useful as
references.
WELLESLEY
WELLESLEY
WELLESLEY
72
VISUAL IDENTITY GUIDELINES
APPLICATIONS
GENERAL MERCHANDISE
While these applications have not been officially designed, these renderings present design possibilities that may be useful as
references.
Tee-shirts
Buttons
73
VISUAL IDENTITY GUIDELINES
APPLICATIONS
While this application has not been officially designed, this rendering presents design possibilities that may be useful as a
reference.
Tote Bag
74
IV
APPENDIX
VISUAL IDENTITY GUIDELINES
APPENDIX
INTERNAL SIGNAGE SYSTEM, TYPOGRAPHY
Internal signage system uses a serif typeface, Garamond Pro in ALL-CAPS for non-numerical information. For numerical
information, such as room numbers, sans serif typeface, Swiss 721 Bold is used in compliance with the Americans with
Disabilities Act (ADA) guidelines.
How the typeface is rendered (its typographic size, justification, placement, and materials used) will be decided by the architect
working with the donor representative team, to ensure the plaque’s compatibility and harmony with the building/space.
221
room number
Swiss 721 Bold
CLASSROOM
Adobe Garamond Pro
Regular
ABCDEFGHIJKLMNOP
QRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Swiss 721
Bold
ABCDEFGHIJKLMNOP
QRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
76
Room
Adobe Garamond Pro
all-caps
VISUAL IDENTITY GUIDELINES
APPENDIX
INTERNAL SIGNAGE SYSTEM, CLASSROOMS
These renderings present examples of internal signage system for classrooms.
How the typeface is rendered (its typographic size, justification, placement, and materials used) will be decided by the architect
for compatibility and harmony with the building/space.
Prior to production, all design work must be submitted to Wellesley College’s director of design,
Soe Lin Post, spost@wellesley.edu.
212
212CLASSROOM
334
CLASSROOM
334
218 212 PRINTMAKING
PRINTMAKING
STUDIO
77
VISUAL IDENTITY GUIDELINES
APPENDIX
INTERNAL SIGNAGE SYSTEM, OFFICES
These renderings present examples of internal signage system for offices.
How the typeface is rendered (its typographic size, justification, placement, and materials used) will be decided by the architect
for compatibility and harmony with the building/space.
Prior to production, all design work must be submitted to Wellesley College’s director of design,
Soe Lin Post, spost@wellesley.edu.
334
Carol Doherty
Professor, Newhouse Center
334
Thomas Cushman
Office Hours: Mondays: 4:00-6:00PM
Rowena He
Office Hours: Mondays: 4:00-6:00PM
Ira Silver
Office Hours: Mondays: 4:00-6:00PM
78
VISUAL IDENTITY GUIDELINES
APPENDIX
INTERNAL SIGNAGE SYSTEM, OFFICES (DECAL ON GLASS)
This renderings presents an examples of internal signage system for offices—decals on glass doors.
How the typeface is rendered (its typographic size, justification, placement, and materials used) will be decided by the architect
for compatibility and harmony with the building/space.
Prior to production, all design work must be submitted to Wellesley College’s director of design,
Soe Lin Post, spost@wellesley.edu.
Yoshimi Maeno
79
VISUAL IDENTITY GUIDELINES
APPENDIX
INTERNAL SIGNAGE SYSTEM, [INTERNAL] WAYFINDING
These renderings present examples of typesetting for internal wayfinding.
How the typeface is rendered (its typographic size, justification, placement, and materials used) will be decided by the architect
for compatibility and harmony with the building/space.
Prior to production, all design work must be submitted to Wellesley College’s director of design,
Soe Lin Post, spost@wellesley.edu.
SECOND FLOOR
PENDELTON HALL
POLITICAL SCIENCE AND
INTERNATIONAL RELATIONS
OFFICES
PENDLETON HALL WEST
FIRST FLOOR
FOUNDRY
SCULPTURE STUDIO
WOODWORKING STUDIO
PAPERMAKING STUDIO
108
111
113
114
Lynda Davis Jeha
Cyndy Northgraves
ADMINISTRATIVE OFFICE
249
Candland, Christopher
Dionne, Elizabeth
Euben, Roxanne
Goddard, Stacie
Grattan, Laura
Han, Hahrie
245
134
248
233
230
245
80
VISUAL IDENTITY GUIDELINES
APPENDIX
DONOR PLAQUES, TYPOGRAPHY
Donor plaques use serif typeface, Garamond Pro, and sans serif typeface, Swiss 721.
How the typeface is rendered (its typographic size, justification, placement, and materials used) will be decided by the architect
working with the donor representative team, to ensure the plaque’s compatibility and harmony with the building/space.
Examples are intentionally not provided to demonstrate the flexibility of the system.
Prior to production, all design work must be submitted to Wellesley College’s director of design,
Soe Lin Post, spost@wellesley.edu.
Adobe Garamond Pro
Regular
ABCDEFGHIJKLMNOP
QRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Swiss 721
(Can use various weights as deemed appropriate by architect.)
ABCDEFGHIJKLMNOP
QRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
81
These guidelines are intended to explain Wellesley College’s visual identity system, but in case there is something that is not
clear or that we did not have the foresight to address, please do not hesitate to contact us. We are more than happy to discuss
issues as they come up.
Elizabeth GildersleeveSoe Lin Post
Chief Communications Officer
Director of Design
Office for Communications & Public Affairs
Office for Communications & Public Affairs
Tel 781.283.2376Tel 781.283.3343
Fax 781.283.3650Fax 781.283.3650
egilders@wellesley.eduspost@wellesley.edu
Wellesley College
106 Central Street
Wellesley, MA 02481
82