RECOGNIZED INDUSTRY
LEADERSHIP DRIVES
MANUFACTURING
ADVANCEMENTS
IN WISCONSIN.
®
WHY MANUFACTURERS CHOOSE WISCONSIN
We build things in Wisconsin. And we’re good at it. We established our manufacturing
leadership in the industrial age, and that leadership continues in today’s knowledge
economy. Technological advancements made by Wisconsin manufacturers have kept
Wisconsin at the forefront of industry trends, in both productivity and sustainability.
A fundamental part of Wisconsin’s manufacturing performance is an integrated supply
chain that combines ingenuity, versatility and responsiveness. Wisconsin’s manufacturers
keep production lines humming not only in our state, but throughout the world.
INDUSTRY ADVANTAGES
With more than 9,400 manufacturers in the state employing over 450,000
workers (nearly 17 percent of the state’s entire employees),1 Wisconsin
consistently ranks among the nation’s top states for manufacturing jobs
per capita. Wisconsin has demonstrated its resiliency in manufacturing
by continuing to add jobs in the sector, ranking 5th in the nation
for manufacturing job creation from 2009 through 2012.2 Wisconsin
manufacturers produced nearly $50 billion worth of output in 2012,
accounting for over 19 percent of the state’s gross domestic product.3
Tapping Wisconsin’s unique infrastructure assets to create exceptional
business growth are companies in the electrical equipment, dairy
product, converted paper, glass and glass product, and soap, cleaning,
and toiletry manufacturing subsectors, all of which grew by more than 20
percent from 2008 to 2011.4
9
453
,419
MANUFACTURERS
,819 EMPLOYED
17% 1
5
4
17+83
ENTIRE
STATE’S
EMPLOYEES
A critical component of Wisconsin’s manufacturing strength is the
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state’s unique geography and the infrastructure that was literally built
to support the industry. Wisconsin’s central location and its access to 23
ports and three international airports—all connected by a reliable interstate highway system—have produced
a transportation and logistics capability that delivers a competitive advantage for manufacturers operating
in the state. Wisconsin’s proximity to Chicago, the national epicenter of rail, highway, and air transportation,
provides yet another avenue for both inbound and outbound manufacturing shipments.
Of course, such growth would not be possible without a capable and adaptable workforce. Wisconsin
possesses one of the highest quality manufacturing workforces in the nation. Wisconsin’s electrical equipment
manufacturing industry location quotient, for example, is 6.65,4 meaning there are more than six times the
number of workers in that industry in Wisconsin than the national average. This industry is by no means an
outlier when it comes to demonstrated workforce readiness. Dairy product; turbine and power transmission
equipment; and industrial machinery manufacturing all have employment numbers well over four times the
national average.
These employees are driven by a Midwestern work ethic that stresses
responsibility and productivity and an education that focuses on workplace
readiness. Wisconsin ranks second in the nation in its high school
Bureau of Labor Statistics, Quarterly Census of Employment and Wages, Annual 2012 Employment
Bureau of Labor Statistics, Quarterly Census of Employment and Wages, Annual 2012 Employment
3
Bureau of Economic Analysis
4
Manufacturing Performance Institute, The Wisconsin Economic Future Study Statewide and Regional Analysis,
June 2013
1
2
graduation rate and the University of Wisconsin System (UW System) is consistently ranked as one of the
nation’s top public university systems. It consists of 26 universities spanning the state, enrolling approximately
181,000 students each year. Complementing this public university system are 20 private universities and
16 technical colleges. The state’s 100-year-old technical college system—the first and top-rated system in
the nation—serves one out of every eight adults in the state (twice the national average) with more than 500
technical outreach training locations.
TOP WISCONSIN MANUFACTURING EMPLOYMENT CATEGORIES
WISCONSIN
MANUFACTURING
HEADLINES
RANK
Milwaukee-Waukesha-West Allis area was named by Forbes
as one of the “Top 10 Cities Leading the U.S. Manufacturing
Revival” after the machine tools and precision equipment
industry boosted its employment by 3.6 percent, to 118,000
jobs, in 2012. (Forbes, 2012)
Area Development magazine recognized Wisconsin as a Top
10 state for manufacturing gross state product and overall
manufacturing jobs. Wisconsin ranked No. 2 in the country
for manufacturing share of non-farming manufacturing
employment at 16.3 percent. (Area Development, 2012)
MANUFACTURING CATEGORY
ANNUAL 2012
EMPLOYMENT
AVERAGE
ANNUAL PAY
1
Fabricated Metal Product Mfg. (332)
72,232
$48,378
2
Machinery Mfg. (333)
66,531
$60,235
3
Food Mfg. (311)
62,239
$42,875
4
Paper Mfg. (322)
30,797
$60,320
5
Plastics and Rubber Products Mfg. (326)
29,298
$45,893
6
Printing and Related Support Activities (323)
28,968
$45,212
7
Transportation Equipment Mfg. (336)
26,484
$60,071
8
Electrical Equipment, Appliance Mfg. (335)
22,468
$65,353
9
Computer and Electronic Product Mfg. (334)
19,920
$69,986
10
Primary Metal Mfg. (331)
17,625
$53,404
Source: Bureau of Labor Statistics, Quarterly Census of Employment and Wages Annual 2012 Employment
Recognizing the importance of manufacturing to the state’s economy and the role that continuous innovation
plays in the industry, Wisconsin state government provides specific incentives to manufacturers to help
maximize their production in the state. Chief among them is the Manufacturing and Agriculture Credit, which
virtually eliminates the tax on income from manufacturing activity in Wisconsin.
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GLOBAL LEADERSHIP
Wisconsin’s global leadership in manufacturing was built and is
sustained by synergistic relationships between industry participants
and the economic and professional development organizations serving
them—all of whom share a commitment to continuous improvement.
The WISCONSIN MANUFACTURING EXTENSION
PARTNERSHIP (WMEP) enhances the success of
Wisconsin’s small to midsize manufacturers
through innovative and accessible services that
draw upon the organization’s deep expertise in areas ranging from
supply chain management to export strategy development. Notable
programs WMEP provides include:
•
The State of
Wisconsin made
Hanna’s decision to
relocate from Illinois
overwhelmingly clear.
—Kimball
—
Bradley
President
Hanna Cylinders
WISCONSIN PROFITABLE SUSTAINABILITY INITIATIVE (PSI) – Only program of its kind in the U.S., helps small and
midsize manufacturers develop sustainable practices that save money and improve competitiveness. PSI uses a
multidisciplinary approach to sustainability, using partners with specialized expertise to help drive improvements.
On average, companies realize annual savings of $147,783.
•
EXPORTECH™ – Three-session training and proven follow-up method to develop or expand an export program for
small to midsize manufacturers. Targeted training focuses on a company’s specific needs and increases speed-tomarkets for products. Within the first year of completion, companies on average increase sales by $900,000.
•
ACCELERATE – Proven supplier improvement solution which involves a customizable blend of high-level strategic
consulting and hands-on assistance designed to make suppliers faster, leaner, and more flexible to OEM’s across
the country. On average, reduces manufacturing critical-path time by 43 percent, helping companies cut costs and
increase revenue.
The UW−STOUT MANUFACTURING OUTREACH CENTER (MOC), a partnership between
UW−Stout and five technical schools (Chippewa Valley, Nicolet Area, North-Central
Western, Wisconsin Indianhead), is dedicated to increasing manufacturing efficiency
and decreasing waste. The partnership, established in 1994, provides services in the
areas of energy management, lean manufacturing, PSI, ExportTech, and much more.
The UW−EXTENSION DIVISION OF ENTREPRENEURSHIP AND ECONOMIC DEVELOPMENT
fosters, supports, and coordinates entrepreneurship and economic development
activities occurring at the University of Wisconsin campuses and the communities they
serve. In order to accomplish this goal, UW−Extension utilizes three major centers:
•
University of Wisconsin–Extension
SMALL BUSINESS DEVELOPMENT CENTER – Works with business owners and entrepreneurs throughout the state to
facilitate business growth and improvement and to launch successful new companies.
•
CENTER FOR TECHNOLOGY COMMERCIALIZATION – Provides support and resources to bring innovations to market
through assistance with funding acquisition efforts.
•
CENTER FOR COMMUNITY TECHNOLOGY SOLUTIONS – Works across all four UW−Extension divisions to bring the
potential and economic benefit of broadband (high speed Internet) to communities across Wisconsin.
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The N.E.W. MANUFACTURING ALLIANCE partners with
manufacturers throughout northeast Wisconsin
to strengthen the region’s position as a world
leader in advanced manufacturing capabilities.
The NORTH COAST MARINE MANUFACTURERS
ALLIANCE brings together seven shipbuilding
companies and three educational partners to
develop and promote the region as a leader in
marine design, engineering, and production.
Among the many Wisconsin-based companies contributing to the state’s
manufacturing leadership are some of the world’s most recognized
brands:
•
Brady Corporation
•
Kohler Company
•
Briggs & Stratton Corporation
•
Menasha Corporation
•
Epic Systems Corporation
•
Plexus Corporation
•
Foremost Farms USA
•
Quad Graphics, Inc.
•
Harley Davidson, Inc.
•
Rockwell Automation, Inc.
•
Johnson Controls, Inc.
•
SC Johnson & Son, Inc.
CUTTING-EDGE ACADEMIC PROGRAMS AND
INDUSTRY-ACADEMIC COLLABORATIONS
In addition to the economic development resources available to help
Wisconsin manufacturers succeed, companies operating here benefit
from a rich history and ongoing tradition of collaboration between the
private sector, state government and academia—all of whom share a
commitment to industry advancement.
In partnership with manufacturers across the state, the University of
Wisconsin System has achieved center-of-excellence status for more
than 100 programs geared toward maximizing the state’s manufacturing
capabilities—from developing new technologies to improving logistics
efficiency and response time. The statewide economic impact of these
centers of excellence is $15 billion per year, underscoring the value they
add to Wisconsin’s manufacturing industry.
MIT-CERTIFIED
FABRICATON LABS IN
WISCONSIN
Five fabrication labs (fab labs) in
Wisconsin have received worldrenowned MIT certification. These
labs provide widespread access to
state-of-the-art facilities where
academia and industry come
together to devise new solutions
to market challenges. These labs
provide companies an economical
means to conduct product testing
and prototyping while also serving
as high-tech business incubation
centers. Among the technologies
Wisconsin’s MIT-certified fab labs
offer to businesses looking to test
new ideas are the following:
• Computer-controlled laser cutter,
for press fit-assembly of 3D
structures from 2D parts
• Large numerically controlled
milling machine for furniture and
house-sized parts
• Sign cutter, to produce printing
masks, flexible circuits, and
antennas
• Precision (micron resolution)
milling machine to make three
dimensional molds and surface
mount circuit boards
• Programming tools for low-cost
high-speed embedded processors
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Wisconsin’s manufacturing ecosystem brings together the public and
private sectors, including school administrators, teachers and students,
to ensure that the right resources are made available to continue the
industry’s positive momentum.
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University of Wisconsin–Stout
Stoughton High School
Gateway Technical College
Fox Valley Technical College – Oshkosh
Fox Valley Technical College – Appleton
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UW−MADISON
•
QUICK RESPONSE MANUFACTURING CENTER (QRM) – Not-for-profit consortium of
companies, faculty and students at UW-Madison that researches and implements lead
time reduction principles.
•
ENGINE RESEARCH CENTER – World leading research and educational center performing
research on spark ignitions and diesel engines. The Energy Research Center’s work includes groundbreaking low
temperature combustion research.
•
WISCONSIN ELECTRIC MACHINES AND POWER ELECTRONICS CONSORTIUM (WEMPEC) – Fosters the growth of
advanced electrical energy conversion technologies and their many applications in Wisconsin industry. Since its
founding in 1981, the Consortium has drawn sponsorship from such companies as Boeing, Mercury Marine, and
Chrysler.
•
ADVANCED MATERIALS INDUSTRIAL CONSORTIUM – Partnership between commercial partners and the University of
Wisconsin−Madison dedicated to the research of advanced materials.
UW−STEVENS POINT
•
WISCONSIN INSTITUTE FOR SUSTAINABLE TECHNOLOGY (WIST) − Supports business development with applied
research and laboratory services.
UW−STOUT
•
DISCOVERY CENTER − Fulfilling UW-Stout’s polytechnic focus of multidisciplinary research,
the Discovery Center provides transformative education, strategic collaboration and resultsfocused technical assistance to business and industry.
MARQUETTE UNIVERSITY
•
CENTER FOR SUPPLY CHAIN MANAGEMENT − Nationally recognized supply chain management
program that gives students real world experience while providing businesses access to the
newest advances in supply chain management education.
MILWAUKEE SCHOOL OF ENGINEERING
•
RAPID PROTOTYPING CENTER − Works with companies to cut costs in early-stage product
development through the use of highly advanced machinery.
UW−MILWAUKEE
•
ENERGY ADVANCEMENT CENTER – Provides ground-breaking collaboration between
academia and industry in the city of Milwaukee. The University and Johnson Controls
partnered to build a state-of-the-art dry lab, which opened in 2012 with technology far
surpassing that found on a typical academic campus.
201 W Washington Avenue, Madison, WI 53703 • 855-INWIBIZ • INWISCONSIN.COM
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GATEWAY TECHNICAL COLLEGE
•
IMET CENTER − 61,000 square foot educational fabrication lab and flexible
manufacturing training center, built in partnership with Johnson Controls, provides
training to enhance the skills of Wisconsin’s manufacturing workforce through a variety
of programs, certifications and apprenticeships.
WORLDWIDE IMPACT
Manufactured goods account for 85% of all Wisconsin exports, demonstrating a healthy worldwide demand for
products and technologies originating in the state. Mature markets as well as developing economies across
the globe benefit from the proven expertise Wisconsin companies have developed and successfully applied
both domestically and internationally. Consistently making Wisconsin’s top export rankings are Industrial
Machinery, Electrical Machinery, and Medical and Scientific Instruments. These three categories accounted
for more than 57% of Wisconsin’s total manufacturing exports in 2013 and will continue to be economic drivers
well into the future.
WISCONSIN MANUFACTURING EXPORT DESTINATIONS
RANK
COUNTRY
2012 WI MANUFACTURING EXPORTS
1
Canada
$6,271,400,836
2
Mexico
$2,078,767,482
3
China
$1,381,286,920
4
Japan
$820,407,325
5
Australia
$634,167,382
6
United Kingdom
$606,128,373
7
Germany
$590,681,856
8
Chile
$458,083,439
9
France
$446,794,024
10
Brazil
$426,687,397
WEDC subscribes to the World Trade Atlas, an online service of Global Trade Information Services, Inc., http://www.gtis.com/gta/, for trade data. The ultimate source
for the data is the the Automated Export System (AES) that is used by U.S. exporters to electronically declare their international shipments to the U.S. Census Bureau.
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WHY WISCONSIN?
Centrally located in the United States’ leading manufacturing and agricultural region, Wisconsin is one of the best places for
business. Generations of business leaders have recognized the advantages our major ports provide, giving them quick access to
markets throughout the country and around the world. Plus, our transportation infrastructure allows distribution of goods and
services rapidly, reaching many markets within one day.
Beyond location, Wisconsin’s highly skilled workforce has been recognized around the world for its industrious, Midwestern
work ethic. We enjoy a high quality of life with one of the lowest cost-of-living indices in the country. And businesses located in
Wisconsin face a very low risk of natural disasters—decreasing the risk of downtime and reduced productivity.
It’s not just the people and ports that strengthen Wisconsin. Our business climate is attractive to companies looking
to expand, relocate or establish North American operations. Our initiatives and policies are boosting our economy and
creating an environment where businesses succeed. In addition, we offer a highly integrated, responsive network of public
and private organizations ready to assist companies interested in Wisconsin.
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