Application of Engineering to Various Business Propositions

presents a seminar on
Application of Engineering to Various Business Propositions
William F. Banholzer
Research Professor
Department of Chemical and Biological Engineering
Wisconsin Energy Institute
University of Wisconsin—Madison
Sound engineering is needed today more than ever. There is a strong societal desire for
sustainable sources of energy and feedstocks that can support a high standard of living for all.
Chemical engineering principles such as energy/mass balance and economic evaluations are
vital tools in accessing the potential of new businesses or process. Most of the general public
does not have the basic understanding of the energy flows, chemical transformations, and the
scale of the systems that support our current way of life. Engineers must be on the vanguard
helping to guild policies and evaluating options. This talk will examine several new start up
businesses including CO2 scrubbing, biomass conversion to fuel/chemicals and water
purification applying chemical engineering principles to identify opportunities.
Tuesday, April 8, 2014
Lecture at 4:00 PM
Room 1610 Engineering Hall
Refreshments will be served at 3:45 PM