LifeMode Group: Senior Styles
9A
Silver and Gold
Households: 883,000
Average Household Size: 2.02
Median Age: 61.8
Median Household Income: $63,000
WHO ARE WE?
OUR NEIGHBORHOOD
SOCIOECONOMIC TRAITS
Almost the oldest senior market (second to The Elders),
the difference of 10 years in median age reveals a
socioeconomic difference: This is the most affluent senior
market and is still growing. The affluence of Silver and Gold
has afforded the opportunity to retire to sunnier climates
that feature exclusive communities and vacation homes.
These consumers have the free time, stamina, and
resources to enjoy the good life.
• Residents of Silver and Gold prefer a
more bucolic setting, but close to
metropolitan cities.
• Well-educated seniors, 44% have
college degree(s).
• Predominantly single-family, owneroccupied homes that have a median value
of $289,000 (Index 163).
• Neighborhoods include seasonal or
vacation homes, reflected in the high
vacancy rate of 35%.
• Mostly older married couples with
no children, average household size is 2.02.
• Primarily retired, but many still active
in the labor force, participation rate of 41%.
• Low unemployment at 7.2% (Index 83);
with self-employment highest among
Tapestry markets (Index 222).
• More than half of the households with
income from wages/salaries, Social Security,
or investments, many drawing
retirement income (Index 219).
• Connected, but primarily to get news and
track investments, more likely to own an
e-reader or tablet than a smartphone.
TAPESTRY
TM
SEGMENTATION
esri.com/tapestry
Note: The Index represents the ratio of the segment rate to the US rate multiplied by 100.
Consumer preferences are estimated from data by GfK MRI.
9A
LifeMode Group: Senior Styles
TAPESTRY
Silver and Gold
SEGMENTATION
esri.com/tapestry
AGE BY SEX (Esri data)
RACE AND ETHNICITY (Esri data)
INCOME AND NET WORTH
Median Age: 61.8 US: 37.6
The Diversity Index summarizes racial and ethnic diversity. The index
shows the likelihood that two persons, chosen at random from the
same area, belong to different race or ethnic groups. The index
ranges from 0 (no diversity) to 100 (complete diversity).
Net worth measures total household assets (homes, vehicles,
investments, etc.) less any debts, secured (e.g., mortgages)
or unsecured (credit cards). Household income and
net worth are estimated by Esri.
| Indicates US
85+
80–84
75–79
70–74
65–69
60–64
55–59
50–54
45–49
40–44
35–39
30–34
25–29
20–24
15–19
10–14
5–9
<5
TM
Diversity Index: 22.4 US: 62.1
Hispanic*
Median Household Income
5.3%
Multiple
1.4%
Other
1.2%
Asian and
Pac. Island
American
Indian
Black
$63,000
0
0
0.4%
Median Net Worth
4%
0
Male
4%
$60k
$90k
$120k+
$294,000
92.9%
0
8%
Female
$30k
2.3%
White
8%
US Median $51,000
1.9%
20%
40%
* Hispanic can be of any race.
60%
US Median $71,000
80%
0
US Average
$100k
$200k
$300k
$400k+
AVERAGE HOUSEHOLD BUDGET INDEX
OCCUPATION BY EARNINGS
The index compares the average amount spent in this market’s household budgets for
housing, food, apparel, etc., to the average amount spent by all US households. An index
of 100 is average. An index of 120 shows that average spending by consumers in this market
is 20 percent above the national average. Consumer expenditures are estimated by Esri.
The five occupations with the highest number of workers in the market are displayed
by median earnings. Data from the Census Bureau’s American Community Survey.
130
Housing
$80,000
Median Earnings
127
Food
83
Apparel & Services
129
Transportation
153
Health Care
Entertainment &
Recreation
137
109
Education
Pensions &
Social Security
Health Care Practitioners
and Technical
$60,000
Management
Education, Training,
and Library
$40,000
$20,000
Sales and Related
Office and
Administrative Support
125
139
Other
0
50
100
0
150
200
250
300
350
20,000
40,000
60,000
80,000
Workers ( Age 16+)
100,000
120,000
LifeMode Group: Senior Styles
9A
TAPESTRY
Silver and Gold
MARKET PROFILE
TM
SEGMENTATION
esri.com/tapestry
HOUSING
(Consumer preferences are estimated from data by GfK MRI)
Median home value is displayed for markets that are primarily
owner occupied; average rent is shown for renter-occupied markets.
Tenure and home value are estimated by Esri. Housing type and average
rent are from the Census Bureau’s American Community Survey.
• Partial to luxury cars or SUVs; highest demand market for convertibles.
• Active seniors that maintain a regular exercise regimen and pay attention to
healthier eating habits.
• Pursue the luxuries that well-funded retirement affords: an active social life, travel,
hobbies, and sports (especially golf and boating) and liberal use of home
maintenance services to minimize chores.
• Avid readers of newspapers, magazines (sports and travel), and books
(audio, e-readers, or tablets).
Own
• Generous supporters of charitable organizations.
83.8%
Typical Housing:
Home
Ownership
US Percentage:
63.6% Own
36.4% Rent
Rent
16.2%
Single Family
Median Value:
$289,000
US Median: $177, 000
POPULATION CHARACTERISTICS
ESRI INDEXES
Total population, average annual population change since Census 2010, and average
density (population per square mile) are displayed for the market relative to the size
and change among all Tapestry markets. Data estimated by Esri.
Esri developed three indexes to display average household wealth, socioeconomic status,
and housing affordability for the market relative to US standards.
900,000
Population
11,000,000
0
1,808,000
-0.5%
Population Growth (Annual %)
169
Wealth Index
3.0%
0
0.8%
Population
0
146
350
Socioeconomic Status Index
Density (Persons per sq. mile)
1000
99
350
25,000
0
115
Housing Affordability Index
350
9A
LifeMode Group: Senior Styles
TAPESTRY
Silver and Gold
SEGMENTATION
esri.com/tapestry
SEGMENT DENSITY
This map illustrates the density and
distribution of the Silver and Gold
Tapestry Segment by households.
High
Low
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TM
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