Deutsche Börse Cloud Exchange AG
First vendor-neutral platform for IaaS cloud
computing products
October 2013
Deutsche Börse Cloud Exchange AG
Deutsche Börse Cloud Exchange AG
What if Deutsche Börse AG
standardised IaaS products
and turned computing power and
data storage into a commodity?
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Deutsche Börse Cloud Exchange AG
Agenda
1
2
3
4
Introduction: exchange services and motivation
IaaS resources as an exchange-traded product
Deutsche Börse Cloud Exchange AG – eco-system
Wrap-up
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Deutsche Börse Cloud Exchange AG
From idea to market
Milestones
Deutsche Börse AG motivation
enter new markets
05 2013
DBCE AG founded
01 2013
prototype available
10 2012
project kick-off
08 2012
feasibility study finalized
identification of new resources which can be
commoditized
upselling of existing products and services
international strategic positioning
03 2011
trading idea for IaaS resources
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Deutsche Börse Cloud Exchange AG
Offering & benefits of exchanges today
Offering
Exchange
standard product
definition
different contract
lengths and future
settlement dates
standard legal
framework
unified settlement
admission process
unified billing
unified trading
platform
competitive order book
mechanism
monitoring /
SLA surveillance
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Deutsche Börse Cloud Exchange AG
Agenda
1
2
3
4
Introduction: exchange services and motivation
IaaS resources as an exchange-traded product
Deutsche Börse Cloud Exchange AG – eco-system
Wrap-up
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Deutsche Börse Cloud Exchange AG
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Compute and storage are the first products tradable on the
DBCE
“IaaS” as basis for other cloud-services with a high potential of standardization
Cloud computing is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of
configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly
provisioned and released with minimal management effort or service provider interaction. This cloud model is
composed of five essential characteristics, three service models, and four deployment models. *
Software as a
Service (SaaS)
cloud computing
Platform as a
Service (PaaS)
compute
Infrastructure as
a Service (IaaS)
storage
network
* Defined as in NIST Special Publication 800-145, P. 2.
Deutsche Börse Cloud Exchange AG
Granular product offering enables flexible and unified IaaS
resource trading
asset class
compute
memory
storage
service level
parameter
+
+
+
contract length
governing region performance
open end
fixed end
EU
US
DE …
contract length
governing region performance
open end
fixed end
EU
US
DE …
contract length
governing region performance
open end
fixed end
EU
US
DE …
+
basic
regular
+
“Over the counter”
combination of parameters and asset classes enables customisation of contracts
service level
agreement
basic
regular
high
medium
archive
service level
agreement
+
service level
agreement
basic
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Deutsche Börse Cloud Exchange AG
Trading cloud capacities as easy as online banking
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Deutsche Börse Cloud Exchange AG
Agenda
1
2
3
4
Introduction: exchange services and motivation
IaaS resources as an exchange-traded product
Deutsche Börse Cloud Exchange AG – eco-system
Wrap-up
9
Deutsche Börse Cloud Exchange AG
Own technical implementation with the ability to integrate
common cloud management stacks
cloud provider
cloud broker
cloud consumer
demand*
API
cloud management software
Deutsche Börse
Cloud Exchange
admission
trading
settlement
monitoring / SLA surveillance
billing
settlement software
CIMI, vCLoud, Openstack, …
supply
cloud provider
*Market roles defined as in NIST SP 500-292
hosting provider
IT service provider
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Deutsche Börse Cloud Exchange AG
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Shorter time-to-market when trading on DBCE
An IaaS resource Marketplace will simplify the existing bilateral workflow enormously
bilateral workflow
old
DBCE workflow
new
non-neutral, nonportable
1. RFI/ RFP
2. legal
assessment
3. SLA
establishment
high cost of sales / procurement (recurring)
3-6 months
3-6 months
high monitoring costs
up to 1.5 years duration
to close contract
3-6 months
any seller is able to
contract with any buyer
and vice versa.
1. admission
requirements
2. neutral cloud
architecture
software
setup
4. monitoring
Cloud Exchange standards:
products
legal
SLAs
settlement & monitoring
on-demand resources
contracting
in less than 60 seconds
Deutsche Börse Cloud Exchange AG
Agenda
1
2
3
4
Introduction: exchange services and motivation
IaaS resources as an exchange-traded product
Deutsche Börse Cloud Exchange AG – eco-system
Wrap-up
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Deutsche Börse Cloud Exchange AG
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Deutsche Börse Cloud Exchange: wrap-up
DBCE ...
… launches the first vendor-neutral marketplace for trading of
Compute and Storage
DBCE ...
… spot market goes live in Q2 2014 in Europe followed by a
later US launch
Providers profit...
… from DBCE trust and increased, “maintenance-free” sales
channel, optimized utilization
Consumers profit …
… from reduced time-to-market, market transparency and “onecloud” access to all provider considering different governing
regions