Redesigned Bassmaster.com Website
More User Friendly and Now Mobile Compatible
A newly designed Bassmaster.com site launching
December 2015 will be more visual and easier to
navigate; more user-friendly and mobile compatible to
better serve how people consume digital media
today—on desktop, tablet, or mobile
• Updated Responsive Site
• Updated Ad Serving Platform
• Google ad tags
• Updated Brightcove Video Serving Platform
• New IAB Rising Star Ad Units which are larger and
more impactful:
• 970x90 expanding to 970x250 (separate file
trafficked with a frequency cap) and
300x600
• New site will continue to feature:
• 300x250
• :15 pre-roll
• New process for submitting creative
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970x90 expanding to 970x250
Bassmaster.com Home Page Preview
Ad Placement Screen Shot
300x600
•
970x90 will expand to 970x250
•
970x250 - separate file
trafficked with a frequency
cap
• 300x600
• 300x250
• 2 placements – middle and
bottom of home page
300x250
2016 DIGITAL AD SPECS
Standard Ad Specs
Bassmaster.com
Creative Unit
Dimensions
File Size
Format
Placement
970x90
Billboard closed
970x90
200 KB max
.jpg/.gif/3rd party
tag
Homepage, Channel Mains, Articles, Photo Galleries, Single Video, Video
Series/Weigh-ins, Video Main, Tournaments, LIVE Show
970x250
expanded*
970x250
200 KB max
.jpg/.gif/3rd party
Tag
Homepage and Channel Mains
300x600
Half Page
300x600
200 KB max
.jpg/.gif/3rd party
Tag
Homepage, Channel Mains, Articles, Photo Galleries, Single Video, Video Main,
Tournament Pages, LIVE Show
300x250
Large Rectangle
300x250
200 KB max
.jpg/.gif/3rd party
tag
Homepage, Channel Mains, Articles, Photo Galleries, Tournament Pages
:15 pre-roll
720x480
4MB
.mov/.m4v/.mp4
Pre-roll ROS, Video Sponsors including LIVE
:30 post-roll
720x480
4MB
.mov/.m4v/.mp4
Post-roll ROS only
:60 post-roll
720x480
4MB
.mov/.m4v/.mp4
Post-roll ROS only
Newsletter
300x600 static
300x600
60kb
Static .jpg/.gif
Newsletter only
*expanded to run 1x every 24 hours per unique visitor
Rich Media Ad Specs
Creative Unit
Dimensions
File Size
300x250
Large Rectangle
Expands 600x250
200 KB max
300x600
Half Page
Expands 600x600
200 KB max
Bassmaster.com
Requirements
Close option top
right corner, user
initiated only
Close option top
right corner, user
initiated only
Notes
3rd party tags only; materials provided 5 days in advance of schedule
3rd party tags only; materials provided 5 days in advance of schedule
Creative should be sent directly to adops@bassmaster.com for trafficking.
General Standard/Rich Media Ad Product Specifications on page 3. 3
2016 DIGITAL AD SPECS
TRACKING
BORDER
•
party 1x1 impression tracking
• 3rd party click tracking via click command URLs
• All ad units must have a 1 pixel border surrounding
entire creative.
ANIMATION
BACKUP FILES
• Animation is not to exceed 30 seconds
• Maximum Frames Per Second (FPS): 24
• All Third Party Tags must have backup files (gif, jpg or png).
USER INTERACTION
VIDEO PRE-ROLL
• Any expandable portion of the ad must contain a clearly
visible 20x30 [x] CLOSE or SKIP button that allows the
user to stop the animation and close the expanding
element immediately.
• “Same in-Same out” Expansion on mouse-over requires
collapse on mouse-off. Expansion on click requires click
to collapse.
Please also send the following:
Click-thru URL
3rd
EXPANDABLE ADS
• Expandable ad panels can at no time cover, impede
or otherwise obscure site logo, or other in-page ad
spaces (same advertiser exceptions permitted)
File Type: .mov/.m4v/.mp4
•
•
•
•
•
•
Video Length – recommended length of video :15 secs
:30 and :60 second videos will run as post-roll
Dimensions –16x9 aspect ratio
Frame Rate – 24 fps minimum
Video Bitrate – 600 Kbps minimum
File Size - under 500mb
• For files over 10mb, please send via dropbox or FTP access
• Any questions regarding file specs email cmitchell@bassmaster.com
AUDIO/VIDEO
• All audio must be user-initiated on click
• Video can be host initiated. May only download/stream
1mb maximum politely. Maximum in-banner video
duration is :30 seconds
• Must contain stop, pause, play and audio control
buttons
When submitting creative, please be sure to include:
• Click-thru URL
• Banner/Video Creative to Spec
Creative should be sent directly to adops@bassmaster.com for trafficking.
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