Yieldmo’s Proprietary Ads and Optimization
Engine Helped Leading Sports Publisher,
FanSided, Increase Mobile Revenue By 150%
GOAL
FanSided is a fast-growing online network of 300 fan-based communities
dedicated to sports, entertainment, and men’s lifestyle. The publisher
had historically relied on a mix of ad exchanges and content discovery
platforms to monetize its mobile sites, but realized that a mobile-only
advertising solution was needed to help them achieve the next level of
revenue growth.
STRATEGY
• Unique Ad Formats: Yieldmo provided FanSided with a range
of unique ad units for their mobile pages and app. This mobile
ad selection included an in-content unit inserted between
paragraphs, a four-advertiser Quad unit in the footer, and a highperforming Wrapper unit.
“We love using
Yieldmo. Their ads
blend seamlessly into
our content, without
hampering our user
experience in any way.
And on top of that,
they’ve helped us to
better monetize our
mobile offerings across
the board.”
• High-Performing Ads: Yieldmo’s Wrapper ad unit, akin to a “fullpage takeover” on desktop, allows FanSided’s advertising clients
to attach their brand messaging to the top, middle, side rails, and
bottom of the publisher’s mobile webpages. Premium advertisers
have been willing to pay FanSided top dollar to access this
extraordinary level of brand awareness on mobile.
Matt Blake,
Chief Product Officer, FanSided
• Close Collaboration: The teams at FanSided and Yieldmo
collaborated closely to test new placement ideas, page types,
and ad formats. Moreover, Yieldmo frequently brought new
advertising campaigns to FanSided that were well-matched
for the FanSided audience – consistently driving up CPMs.
FanSided CPM Growth
2nd Wrapper
campaign
1st Wrapper
campaign
RESULTS
• CPM Growth: Thanks to Yieldmo’s optimization engine, FanSided
saw a 3.75X lift in incremental CPMs over nine months after first
partnering to monetize their mobile webpages and app.
• Turnkey Install: FanSided reached out to Yieldmo ads after seeing
Yieldmo ad units on a competitor’s mobile website; within one
week the code was delivered and ads were up and running.
Case Study
Avg. Monthly CPM
• +150% Mobile Revenue: Because the Yieldmo ads were only
located in previously non-monetized space, FanSided benefited
from every incremental new dollar that Yieldmo delivered –
helping to increase the publisher’s annual mobile revenue by 150%.
Quad format
introduced
3.75X
Footer unit
added
3.4X
2.5X
1.9X
Baseline Month 2 Month 3 Month 7 Month 9
Month
© 2014 Yieldmo, Inc.