Why Use Promotional Products? Why Choose Staples Promotional

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1520 Albany Place SE
P.O. Box 147
Orange City, IA 51041-0147
Call: 1-800-369-2277
Click: www.StaplesPromotionalProducts.com
Why Use Promotional Products?
Promotional products have been shown to be more effective than
any other advertising or marketing medium because they:
Provide versatility
• Tailor to fit any age, gender or industry
• Adapt to many areas of customer’s lives – home, office, car and more
• Enhance messages from alternative media
Build a relationship with your brand
• Encourage customers to recommend your business
• Get your audience actively engaged in your message
• Increase long-term message retention
Are a smart business choice
• Exhibit high perceived value
• Increase ROI and provide effective cost per impression
• Distribute easily through viral marketing
Compared to print and television advertising, promotional
products have been shown to:
0%
20%
40%
60%
80%
100%
• Generate higher recall – 76% of people surveyed recall the name of an
advertiser that used promotional products vs. 53% that used a magazine
or newspaper ad
• Increase brand exposure – over 35% of promotional products are kept
Creates
Good Impression
Of Brand
59%
84%
31%
for 2+ years
• Achieve maximum impact among customers – promotional products
helped create a good brand impression 84% of the time,
TV, Print & Promo
Promo Only
TV & Print
almost 3 times more than TV and print advertising
Why Choose Staples Promotional Products?
• Managed programs – we have extensive experience on catalogs and
eStores in more than 200 managed programs
• Creativity – our award-winning team of creative professionals helps extend
your brand reach
• Integrated Services – our in-house services allow us to control the process
to get the job done right
• Supply Chain – as a supplier, manufacturer and direct importer, we find
the right products to help you make a statement
• Proprietary brands – our proprietary lines of apparel, headwear, bags and
writing instruments make your brand look amazing
• Technology – our in-house e-commerce team creates fully integrated
eStores to keep you on the cutting edge
• Credibility – companies of all sizes trust us to create their eStores, print
catalogs, company logo apparel, tradeshow items and much more
To see our wide selection of products, visit to www.StaplesPromotionalProducts.com or call 1-800-369-2277.
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