AD UNIT
SPECIFICATIONS
SEP 2015
TABLE OF CONTENTS
In-Stream Video Ad Formats
3-4
In-Banner Video Ad Formats
5-6
Display Ad Formats
7
Social Video Ad Formats
8
Mobile Ad Formats
9
Mobile Display
10
Smartphone Interactive Video Ad Formats
11
Facebook News Feed
12
Instagram
13
Tablet Interactive Video Ad Formats
14
Connected TV Ad Formats
15
Annotated Notes
16
IN-STREAM VIDEO AD FORMATS
PRE-ROLL
INTERACTIVE PR*
INTERACTIVE PR –
OVERLAYS
PLEASE CONTACT YOUR LOCAL SUPPORT FOR
CUSTOM CREATIVE AD UNIT SPECS
MAX AD LENGTH
:30 seconds
:30 seconds
:15 max animation
300x250, 400x300 or larger (video player
size); actual player size varies in a live
environment
300x250, 400x300 or larger (video
player size); actual player size varies in a
live environment
Bug can be any size, no bigger than 1/5
of video player. Expand slate = 640x360
(16:9)
MP4 or FLV or Web M
MP4 or FLV or Web M
jpeg, png, swf (psd or fla if TubeMogul to
build)
PLAYTIME: 100MB max upload
CUSTOM: 2.2 MB max. PLAYTIME:
100MB max upload
150 KB for bug. Up to 10MB in total (e.g.,
1-2 MB per 15-30 second video.) for
multiple slates
VIDEO ASPECT RATIO
16:9 recommended, 4:3 okay
16:9 recommended, 4:3 okay
16:9 recommended, 4:3 okay (slates)
VIDEO FRAME RATE
24-25 or 29-30
24-25 or 29-30
24-25 or 29-30
VIDEO PLAYER
TubeMogul
TubeMogul
TubeMogul
3RD PARTY/TM SERVED?
TM Served/3rd Party/VPAID
TM Served/3rd Party/VPAID
TM Served
TRACKING PIXEL1
Impression, click redirect, and event
Impression, click redirect, and event
Impression, click redirect, and event
3RD PARTY TRACKING
TAGS?1
Yes
Yes
Yes
TAG PREFERENCES
(IFRAME/JAVASCIPT/
STANDARD/DART
INTERNAL REDIRECTS)?
Standard
Standard
Standard
1X1 ACCEPTED?1
Yes
Yes
Yes
VAST COMPLIANT?
Yes
Yes
Yes
RICH MEDIA ENABLE
No
Yes
Yes
EXPAND DIRECTION
N/A
N/A
takes over video player 640x360 (16x9)
CLOSE BUTTON
REQUIRED
No
No
No
MAX BITS/SECOND
1 - 2 MB
1 - 2 MB
1 - 2 MB
CODEC
H.264
H.264
H.264
AUDIO (AUTO OR
USER-INITATED)
Auto
Auto
Auto for video contained on slate
AUDIO CODE
MP3 or AAC
MP3 or AAC
MP3 or AAC
CLICK THROUGH
URL or redirect tag
URL or redirect tag
URL or redirect tag
CLICK THROUGH URL
LIMIT
2048 characters
2048 characters
2048 characters
FLASH PLAYER, AS,
FRAME RATE
N/A
Flash Player 10.3, AS 3, 30 fps
Flash Player 10.3, AS 3, 30 fps
MAX ANIMATION
LENGTH
N/A
Loop 3 times max, Not more than :15s
Loop 3 times max, Not more than :15s
UNIT SIZE
AD FORMAT
MAX FILE LOAD SIZE
*Please contact your local supports for Custom Creative Ad Unit Specs
IN-STREAM VIDEO AD FORMATS (CONTINUED)
COMPANION BANNERS
YOUTUBE PR & SKIPPABLE PR
MAX AD LENGTH
PRE-ROLL COMPANION
BANNER
YOUTUBE PR COMPANION
BANNER
:30 seconds
N/A
":30 seconds
(user-initiated/
autoplay allowed)"
400x300 or larger (video player size);
actual player size varies in a live
environment
300x250
300x60
MP4 or FLV or Web M
iFrame, HTML5 Zip Container* or gif,
jpg, png or Flash (HTML5 File: must
have pixels and click trackers included
in HTML code)
JPG, GIF, SWF, HTML5 Zip Container*
PLAYTIME: 100MB max upload
150 KB
50 KB
VIDEO ASPECT RATIO
16:9 recommended, 4:3 okay
N/A
N/A
VIDEO FRAME RATE
24-25 or 29-30
N/A
N/A
VIDEO PLAYER
Site's Video Player
N/A
N/A
3RD PARTY/TM SERVED?
TM Served/3rd Party / VAST only
TM Served/3rd Party/VAST
TM Served/3rd Party
TRACKING PIXEL1
Impression, click redirect, and event
Impression and click redirect
Impression and click redirect
3RD PARTY TRACKING
TAGS?1
Yes
Yes
Yes
TAG PREFERENCES
(I-FRAME/JAVASCIPT/
STANDARD/DART INTERNAL
REDIRECTS)?
Standard
i-Frame/JavaScript, Standard
i-Frame/JavaScript, Standard
1X1 ACCEPTED?1
Yes
Yes
Yes
VAST COMPLIANT?
Yes
Yes
Yes
RICH MEDIA ENABLE
No
No
"Not acceptable for this ad unit (no
audio)"
EXPAND DIRECTION
N/A
N/A
N/A
CLOSE BUTTON REQUIRED
No
N/A
N/A
MAX BITS/SECOND
1 - 2 MB
N/A
N/A
CODEC
H.264
N/A
N/A
AUDIO (AUTO OR
USER-INITATED)
Auto
N/A
N/A
AUDIO CODE
MP3 or AAC
N/A
N/A
CLICK THROUGH
URL or redirect tag
URL or redirect tag
URL or redirect tag
CLICK THROUGH URL LIMIT
2048 characters
2048 characters
2048 characters
FLASH PLAYER, AS, FRAME
RATE
N/A
Flash Player 10.3, AS 3, 30 fps
"5/6/7/8/9; 20 FPS or less"
MAX ANIMATION LENGTH
N/A
Loop 3 times max, Not more than :15s
Loop 3 times max, Not more than :15s
UNIT SIZE
AD FORMAT
MAX FILE LOAD SIZE
*Users with HTML5 creatives need to upload them using a HTML5 Zip Container (Zip file contains the HTML file and associated assets).
Please refer to HTML5 Zip Container Walkthrough.
*Sizmek and DFA are certified HTML5 display ad servers
IN-BANNER AD FORMATS
ROLLOVER-TO-PLAY (ROTP)
CLICK-TO-PLAY (CTP)
vv
MAX AD LENGTH
up to :30 seconds for initial auto-play. Once viewer
engages, any length video (suggested up to 3:00
minutes)
up to :30 seconds for initial auto-play. Once viewer engages, any
length video (suggested up to 3:00 minutes)
300x250
300x250
MOV or MP4 or FLV
MOV or MP4 or FLV
CUSTOM: 2.2 MB max. PLAYTIME: 100MB max upload
CUSTOM: 2.2 MB max. PLAYTIME: 100MB max upload
VIDEO ASPECT RATIO
16:9 recommended, 4:3 okay
16:9 recommended, 4:3 okay
VIDEO FRAME RATE
24 - 30
24 - 30
VIDEO PLAYER
TubeMogul
TubeMogul, YouTube
TubeMogul Served
TubeMogul Served
TRACKING PIXEL1
Impression and click redirect
Impression and click redirect
3RD PARTY TRACKING
TAGS? 1
Yes*
Yes*
TAG PREFERENCES
(IFRAME/JAVASCIPT/
STANDARD/DART INTERNAL
REDIRECTS)?
Standard
Standard
1X1 ACCEPTED?1
Yes
Yes
VAST COMPLIANT?
N/A
N/A
RICH MEDIA ENABLE
No
No
EXPAND DIRECTION
N/A
N/A
CLOSE BUTTON REQUIRED
No
No
VIDEO (AUTO OR USERINITATED)
User-Initiated
User-Initiated
MAX BITS/SECOND
1 - 2 MB
1 - 2 MB
CODEC
H.264
H.264
AUDIO (AUTO OR USERINITATED)
Auto
Auto
AUDIO CODE
MP3 or AAC
MP3 or AAC
CLICK THROUGH
URL or redirect tag
URL or redirect tag
CLICK THROUGH URL LIMIT
2048 characters
2048 characters
UNIT SIZE
AD FORMAT
MAX FILE LOAD SIZE
3RD PARTY/TM SERVED?
2
IN-BANNER AD FORMATS (CONTINUED)
OVERLAY / END CAP
300X250 VIDEO
MAX AD LENGTH
any length video (suggested up to 3:00
minutes)
UNIT SIZE
OVERLAY
vv
END CAP
N/A
N/A
300x250
300x60
300x250
MOV or MP4 or FLV
jpg, png, gif or swf (Flash Player 10.3, AS
3, 30 fps - Animation Length = :15 max
jpg, png, gif or swf (Flash Player 10.3, AS
3, 30 fps - Animation Length = :15 max
MAX FILE LOAD SIZE
CUSTOM: 2.2 MB max. PLAYTIME: 100MB
max upload
N/A
N/A
VIDEO ASPECT RATIO
16:9 recommended, 4:3 okay
16:9 recommended, 4:3 okay
16:9 recommended, 4:3 okay
VIDEO FRAME RATE
24 - 30
N/A
N/A
VIDEO PLAYER
TubeMogul
N/A
N/A
3rd Party/VAST/VPAID/TM Served
TubeMogul Served
TubeMogul Served
TRACKING PIXEL1
Impression and click redirect
Impression and click redirect
Impression and click redirect
3RD PARTY TRACKING
TAGS? 1
Yes*
Yes*
Yes*
TAG PREFERENCES
(IFRAME/JAVASCIPT/
STANDARD/DART INTERNAL
REDIRECTS)?
Standard
i-Frame/JavaScript, Standard
i-Frame/JavaScript, Standard
1X1 ACCEPTED?1
Yes
Yes
Yes
VAST COMPLIANT?
Yes
N/A
N/A
RICH MEDIA ENABLE
No
Yes
No
EXPAND DIRECTION
N/A
N/A
N/A
CLOSE BUTTON REQUIRED
No
N/A
N/A
VIDEO (AUTO OR
USER-INITATED)
Auto video play/user-initiated sound
N/A
N/A
MAX BITS/SECOND
1 - 2 MB
N/A
N/A
CODEC
H.264
N/A
N/A
AUDIO (AUTO OR
USER-INITATED)
User-Initiated
N/A
N/A
AUDIO CODE
MP3 or AAC
N/A
N/A
CLICK THROUGH
URL or redirect tag
URL or redirect tag
URL or redirect tag
CLICK THROUGH URL LIMIT
2048 characters
2048 characters
AD FORMAT
3RD PARTY/TM SERVED?
2
2048 characters
DISPLAY AD FORMATS
MEDIUM RECTANGLE
WIDE SKYSCRAPER
LEADERBOARD
HALF PAGE
UNIT SIZE
300x250
160x600
728x90
300x600
AD FORMAT
JPG, GIF, SWF, HTML5 Zip
Container*
JPG, GIF, SWF, HTML5 Zip
Container*
JPG, GIF, SWF, HTML5 Zip
Container*
JPG, GIF, SWF, HTML5 Zip
Container*
MAX FILE LOAD SIZE
40 KB
40 KB
40 KB
40 KB
VIDEO ASPECT RATIO
N/A
N/A
N/A
N/A
VIDEO FRAME RATE
24
24
24
24
VIDEO PLAYER
TubeMogul
TubeMogul
TubeMogul
TubeMogul
3RD PARTY/TM SERVED?
TubeMogul Served/3rd Party
(Sizmek & DFA)
TubeMogul Served/3rd
Party (Sizmek & DFA)
TubeMogul Served/3rd
Party (Sizmek & DFA)
TubeMogul Served/3rd
Party (Sizmek & DFA)
Impression and click redirect
Impression and click
redirect
Impression and click
redirect
Impression and click
redirect
3RD PARTY TRACKING
TAGS?1
Yes
Yes
Yes
Yes
TAG PREFERENCES
(I-FRAME/JAVASCIPT/
STANDARD/DART INTERNAL
REDIRECTS)?
i-Frame
i-Frame
i-Frame
i-Frame
1X1 ACCEPTED?1
Yes
Yes
Yes
Yes
RICH MEDIA ENABLE
No
No
No
No
EXPAND DIRECTION
N/A
N/A
N/A
N/A
CLOSE BUTTON REQUIRED
No
No
No
No
VIDEO (AUTO OR USERINITATED)
Both
Both
Both
Both
MAX BITS/SECOND
1-2 MB
1-2 MB
1-2 MB
1-2 MB
CODEC
N/A
N/A
N/A
N/A
AUDIO (AUTO OR USERINITATED)
Must be user-initiated (on click:
mute/ un-mute); default state is
muted
Must be user-initiated (on
click: mute/ un-mute);
default state is muted
Must be user-initiated (on
click: mute/ un-mute);
default state is muted
Must be user-initiated (on
click: mute/ un-mute);
default state is muted
AUDIO CODE
N/A
N/A
N/A
N/A
CLICK THROUGH
URL or redirect tag
URL or redirect tag
URL or redirect tag
URL or redirect tag
CLICK THROUGH URL LIMIT
2048 characters
2048 characters
2048 characters
2048 characters
AS4
AS 3 Only
AS 3 Only
AS 3 Only
AS 3 Only
Max Animation Length
:15s
:15s
:15s
:15s
TRACKING PIXEL1
*Users with HTML5 creatives need to upload them using a HTML5 Zip Container (Zip file contains the HTML file and associated assets)
Please refer to HTML5 Zip Container Walkthrough
SOCIAL VIDEO AD FORMATS
SMA
OVERLAY
CTP SOCIAL VIDEO
OVERLAY
MAX AD LENGTH
2m 30sec
N/A
UNIT SIZE
470x364
470x70
AD FORMAT
MOV or MP4 or FLV
jpg, png, gif or swf
MAX FILE LOAD SIZE
CUSTOM: 2.2 MB for video file load. PLAYTIME: 100MB
max upload
2.2 MB for video file load.
VIDEO ASPECT RATIO
16:9 recommended, 4:3 okay
N/A
FRAME RATE
24-25 or 29-30
N/A
VIDEO PLAYER
TubeMogul, YouTube
N/A
3RD PARTY AD SERVING?
No
No
TRACKING PIXEL1
Impression, click redirect, and event
Impression, click redirect, and event
3RD PARTY TRACKING
TAGS?1
Yes
Yes
TAG PREFERENCES (IFRAME/
JAVASCIPT/STANDARD/DART
INTERNAL REDIRECTS)?
i-Frame/JavaScript, Standard
i-Frame/JavaScript, Standard
1X1 ACCEPTED?1
Yes
Yes
VAST COMPLIANT?
N/A
N/A
RICH MEDIA ENABLE
No
No
EXPAND DIRECTION
N/A
N/A
CLOSE BUTTON REQUIRED
No
N/A
VIDEO (AUTO OR USERINITATED)
User-Initiated
N/A
MAX BITS/SECOND
1 - 2 MB
N/A
CODEC
H.264
N/A
AUDIO (AUTO OR USERINITATED)
User-Initiated
N/A
AUDIO CODE
MP3 or AAC
N/A
CLICK THROUGH
URL or redirect tag
URL or redirect tag
CLICK THROUGH URL LIMIT
2048 characters
2048 characters
MOBILE AD FORMATS
MOBILE APP PR/GLIDER
MAX AD LENGTH
MOBILE APP CTP
MOBILE WEB CTP
:30 seconds
no max length - suggested up to 3:00
minutes
no max length - suggested up to 3:00
minutes
UNIT SIZE
480x320
300x50, expands to full screen
300x250, plays full screen on
smartphones but plays within the unit
on tablets
AD FORMAT
MP4
HTML - video is MP4
HTML - video is MP4
MAX FILE LOAD SIZE
CUSTOM: 2.2 MB for video file load.
PLAYTIME: 100MB max upload
CUSTOM: 2.2 MB for video file load.
PLAYTIME: 100MB max upload
CUSTOM: 2.2 MB for video file load.
PLAYTIME: 100MB max upload
VIDEO ASPECT RATIO
16:9 recommended, 4:3 okay
16:9 recommended, 4:3 okay
16:9 recommended, 4:3 okay
FRAME RATE
24-25 or 29-30
24-25 or 29-30
24-25 or 29-30
VIDEO PLAYER
TubeMogul
TubeMogul
TubeMogul
TM SERVED?
Yes; HD Source Video File
Yes
Yes
3RD PARTY AD SERVING?
Yes (via VAST tag); VAST response
should include 3 video formats
(minimum): mp4 and flv and Web M.
This is requested by some supply
partners.
No
No
TRACKING PIXEL1
Impression and click redirect
Impression and click redirect
Impression and click redirect
3RD PARTY TRACKING
TAGS?1
Yes
Yes
Yes
TAG PREFERENCES
(IFRAME/JAVASCIPT/
STANDARD/DART INTERNAL
REDIRECTS)?
Standard
Standard
Standard
1X1 ACCEPTED?1
Yes
Yes
Yes
VAST COMPLIANT?
Yes
N/A
N/A
RICH MEDIA ENABLE
No
No
No
EXPAND DIRECTION
N/A
Full Screen
N/A
CLOSE BUTTON REQUIRED
No
No
No
VIDEO (AUTO OR
USER-INITATED)
Auto
User-Initiated
User-Initiated
MAX BITS/SECOND
1 - 2 MB
1 - 2 MB
1 - 2 MB
CODEC
H.264
H.264
H.264
AUDIO (AUTO OR
USER-INITATED)
Auto
Video is user-initiated
Video is user-initiated
AUDIO CODE
MP3 or AAC
MP3 or AAC
MP3 or AAC
CLICK THROUGH
URL or redirect tag
URL or redirect tag
URL or redirect tag
CLICK THROUGH URL LIMIT
256 characters
256 characters
256 characters
MOBILE DISPLAY
MOBILE APP DISPLAY
MOBILE WEB DISPLAY
UNIT SIZE
320x50
300x250
AD FORMAT
JPG, GIF, PNG
JPG, GIF, PNG
MAX FILE LOAD SIZE
15 KB
30 KB
3RD PARTY/TM SERVED?*
3rd Party (DFA Only)
3rd Party (Sizmek & DFA)
TRACKING PIXEL*
Impression and click redirect
Impression and click redirect
3RD PARTY TRACKING
TAGS?*
Yes
TAG PREFERENCES (IFRAME/JAVASCIPT/STANDAR
D/DART INTERNAL
REDIRECTS)?
Standard
Standard
1X1 ACCEPTED?*
No
No
EXPAND DIRECTION
N/A
N/A
CLOSE BUTTON REQUIRED
No
No
MAX BITS/SECOND
N/A
N/A
CLICK THROUGH
URL or redirect tag
URL or redirect tag
CLICK THROUGH URL LIMIT
2048 characters
2048 characters
Yes
*Please ensure that all pixels and tags are SSL compliant (https). This does not apply for click through URLs and click trackers.
Failure to provide secure tags and pixels may result in delivery issues.
**Our platform will not be able to track clicks for DFA’s IMG and HREF tags.
SMARTPHONE INTERACTIVE AD FORMAT
MOBILE VIDEO
OVERLAY
EXPANDABLE PANEL/SLATE
SMARTPHONE IN-APP
INTERACTIVE PR
SMARTPHONE IN-APP
INTERACTIVE PR
SMARTPHONE IN-APP
INTERACTIVE PR
MAX VIDEO/ANIMATION
LENGTH
:30 seconds
N/A
No limitation as long as videos are
optimized to play on Mobile devices
UNIT DIMENSIONS
N/A
320x100 (Overlay); 320x480
(Background); 320x150 (2 assets header
& footer); No carrier or nav bars
320x416 Full Screen (Minus carrier &
nav bar)
jpg, png, gif (psd if TubeMogul builds)
jpg, png, gif (psd if TubeMogul builds)
FORMAT
MP4
MAX FILE LOAD SIZE
CUSTOM: 2.2 MB for video file load.
PLAYTIME: 100MB max upload
50kb - 150kb (total assets)
500kb + video (total assets)
Note: videos available in the expanded
slate shall be mobile optimized (mp4 /
500kbits/s)
VIDEO ASPECT RATIO
16:9 recommended, 4:3 okay
N/A
16:9 recommended, 4:3 okay
FRAME RATE
24 or 30 fps
N/A
24 or 30 fps
VIDEO PLAYER
TubeMogul
N/A
TubeMogul
3RD PARTY AD SERVING?
Yes, JavaScript/MRAID
Yes, JavaScript/MRAID
Yes, JavaScript/MRAID
TRACKING PIXEL1
1x1, JavaScript, click redirects
1x1, JavaScript, click redirects
1x1, JavaScript, click redirects
3RD PARTY TRACKING
TAGS?1
Yes, 1x1s only
Yes, 1x1s only
Yes, 1x1s only
TAG PREFERENCES
(IFRAME/JAVASCRIPT/
STANDARD/DART INTERNAL
REDIRECTS)?
Standard tags - DART, Atlas,
Mediamind, etc. (as long as not
VAST)
Standard tags - DART, Atlas,
Mediamind, etc. (as long as not VAST)
Standard tags - DART, Atlas, Mediamind,
etc. (as long as not VAST)
MRAID COMPLIANT
3rd party ad tags
3rd party ad tags
3rd party ad tags
RICH MEDIA ENABLE
Yes
N/A
Yes
EXPAND DIRECTION
N/A
N/A
Full Screen
CLOSE BUTTON REQUIRED
N/A
No
No
VIDEO (AUTO OR
USER-INITATED)
Auto
N/A
Both can be implemented
CODEC
H.264
N/A
H.264
AUDIO (AUTO OR USERINITATED)
Auto
N/A
Both can be implemented
AUDIO CODE
MP3, AAC
N/A
N/A
CLICK THROUGH URL LIMIT
2048 characters
2048 characters
2048 characters
SUBMISSION LEAD-TIME
5 business days
5 business days
7-10 business days (depends on
functionality and assets supplied)
LIMITATIONS
iPhone only
iPhone only
iPhone only
BEST PRACTICES
A maximum 3 videos per campaign,
with a maximum of 90 seconds of
video, for both pre-roll and slate
video(s)
Ensure images are mobile web
optimized; do not use Flash assets;
landing pages must be mobile optimized,
include a branded header or
background, strong Call-To-Action to
promote click-through. Gradients and
thin or Serif fonts are not recommended
Ensure images are mobile web
optimized; do not use Flash assets;
landing pages must be mobile optimized,
include a branded header or background,
strong Call-To-Action to promote clickthrough. Gradients and thin or Serif fonts
are not recommended
FACEBOOK NEWSFEED VIDEO*
CTP/Auto Play Video
MAX AD LENGTH
:15, :30 and long form content (20 min max, suggested max length 3 min)
UNIT SIZE
700x1300
THUMBNAIL SIZE
1200x675
MAX FILE LOAD SIZE
1 GB
VIDEO ASPECT RATIO
16:9 Recommended
VIDEO PLAYER
Facebook
3RD PARTY AD SERVING?
No
TRACKING PIXEL (TYPES
ACCEPTED)
FB Tracking (Nielsen OCR, comScore VCE, Adometry, DFA, Sizmek)
VIDEO (AUTO OR USERINITATED)
Both
TAG LINE OR COPY
up to 90 characters
*Facebook Newsfeed Video can be Desktop and Mobile enabled
*Turnaround time to set up campaign is 1-3 days
*To run this unit TubeMogul will request access to the Brand’s Facebook business page prior to the campaign going live
*If the client has a Facebook conversion pixel in place that they would like to utilize, please provide your Account Manager with the Brand’s Facebook
Account ID
*Cannot select Click-to-Play or Auto-Play. Format is auto-optimized by Facebook based on the desired KPI and performance
*Click-to-Play, initiates on user click or tap
*Auto-Play, begins playing with sound off when >50% of the ad is in view, pauses if user scrolls away
INSTAGRAM*
IMG
IMAGE SIZE
640x640
CAPTION LENGTH
The caption you use for your Instagram ad will appear below the image and may include up to 175 characters
MAX FILE LOAD SIZE
N/A
VIDEO ASPECT RATIO
Image must be in the square format and have an aspect ratio of 1:1
VIDEO PLAYER
N/A
3RD PARTY AD SERVING?
No
TRACKING PIXEL (TYPES
ACCEPTED)
FB Tracking (Nielsen OCR, comScore VCE, Adometry, DFA)
VIDEO (AUTO OR USERINITATED)
Auto
*TubeMogul will need to have admin access to the Instagram page & account ID permission
*Instagram video will take you to brand’s website destination or app store via Facebook Pixel
*To track conversions client must have a Facebook conversion pixel on their site destination/website URL
*To track app installs clients must have Facebook’s SDK integrated in their app which directs to the App Store
TABLET INTERACTIVE VIDEO AD FORMAT
TABLET VIDEO
OVERLAY
TABLET IN-APP
INTERACTIVE PR
EXPANDABLE PANEL/SLATE
TABLET IN-APP
INTERACTIVE PR
TABLET IN-APP
INTERACTIVE PR
MAX VIDEO/ANIMATION
LENGTH
:30 seconds
N/A
UNIT DIMENSIONS
N/A
768x1024 (background); 768x272
(header/ footer); No carrier or nav bars
768x980 Full Screen (Minus nav bar)
FORMAT
MP4
jpg, png, gif (psd if TubeMogul builds)
jpg, png, gif (psd if TubeMogul builds)
MAX FILE LOAD SIZE
CUSTOM: 2.2 MB for video file
load. PLAYTIME: 100MB max
upload
50kb - 150kb (total assets)
500kb + video (total assets)
Note: videos available in the expanded slate
shall be mobile optimized (mp4/500kbits/s)
VIDEO ASPECT RATIO
16:9 recommended, 4:3 okay
N/A
16:9 recommended, 4:3 okay
FRAME RATE
24 or 30 fps
N/A
24 or 30 fps
VIDEO PLAYER
TubeMogul
N/A
TubeMogul
3RD PARTY AD SERVING?1
Yes, JavaScript/MRAID
Yes, JavaScript/MRAID
Yes, JavaScript/MRAID
TRACKING PIXEL1
1x1, JavaScript, click redirects
1x1, JavaScript, click redirects
1x1, JavaScript, click redirects
3RD PARTY TRACKING
TAGS?1
Yes, 1x1s only
Yes, 1x1s only
Yes, 1x1s only
TAG PREFERENCES
(IFRAME/JAVASCRIPT/
STANDARD/DART
INTERNAL REDIRECTS)?
Standard tags - DART, Atlas,
Mediamind, etc. (as long as not
VAST)
Standard tags - DART, Atlas,
Mediamind, etc. (as long as not VAST)
Standard tags - DART, Atlas, Mediamind, etc.
(as long as not VAST)
MRAID COMPLIANT
3rd party ad tags
3rd party ad tags
3rd party ad tags
RICH MEDIA ENABLE
Yes
N/A
Yes
EXPAND DIRECTION
N/A
N/A
Full Screen
CLOSE BUTTON REQUIRED
N/A
No
No
VIDEO (AUTO OR
USER-INITATED)
Auto
N/A
Both can be implemented
CODEC
H.264
N/A
H.264
AUDIO (AUTO OR
USER-INITATED)
Auto
N/A
Both can be implemented
AUDIO CODE
MP3, AAC
N/A
N/A
CLICK THROUGH URL
LIMIT
2048 characters
2048 characters
2048 characters
SUBMISSION LEAD-TIME
5 business days
5 business days
7-10 business days (depends on functionality
and assets supplied)
LIMITATIONS
iPad only
iPad only
iPad only
A maximum 3 videos per
campaign, with a maximum of 90
seconds of video, for both pre-roll
and slate video(s)
Ensure images are mobile web
optimized; do not use Flash assets;
landing pages must be mobile
optimized, include a branded header
or background, strong Call-To-Action
to promote click-through. Gradients
and thin or Serif fonts are not
recommended.
Ensure images are mobile web optimized; do
not use Flash assets; landing pages must be
mobile optimized, include a branded header or
background, strong Call-To-Action to promote
click-through, and close button. Gradients and
thin or Serif fonts are not recommended.
BEST PRACTICES
vv
No limitation as long as videos are optimized to
play on mobile devices
CONNECTED TV AD FORMATS
CONNECTED TV
MAX AD LENGTH
:30 seconds
UNIT SIZE
640x480
AD FORMAT
MOV or MP4 or FLV
MAXVIDEO FILE SIZE
PLAYTIME: 100MB max upload
ASPECT RATIO
4:3 or 16:9
FRAME RATE
24-25 or 29-30
VIDEO PLAYER
TubeMogul
SITE SERVED?
Yes
3RD PARTY AD SERVING?
Yes (but needs to be tested for discrepancy)
TRACKING PIXEL
Impression and click redirect
3RD PARTY TRACKING TAGS?
Yes (but needs to be tested for discrepancy)
TAG PREFERENCES (I-FRAME/
JAVASCIPT/STANDARD/DART
INTERNAL REDIRECTS)?
Standard
1X1 ACCEPTED?
Yes
VAST COMPLIANT?
Yes
RICH MEDIA ENABLE
No
EXPAND DIRECTION
N/A
CLOSE BUTTON REQUIRED
No
VIDEO (AUTO OR USER-INITATED)
User-Initiated
MAX BITS/SECOND
2-4 MB
CODEC
H.264
AUDIO (AUTO OR USER-INITATED)
Auto
AUDIO CODE
MP3 or AAC
CLICK THROUGH
URL or redirect tag
CLICK THROUGH URL LIMIT
2048 characters
Annotated Notes:
1.
2.
3.
4.
Please ensure that all pixels and tags are SSL compliant (https). This does not apply for click through URLs and click trackers. Failure to
provide secure tags and pixels may result in delivery issues.
In-Banner can be 3rd Party served, however metrics are significantly diminished compared to being Site Served.
For display beta opportunity, We can serve 3rd party AS2 assets, however we cannot host them
For TubeMogul site-served Display ads, we currently only support targeting Desktop, and not Mobile.