August 13, 2014
Coalition Meeting
City Place
Next Coalition Meeting: Wednesday, September 10, 2014, 3pm. Location to be determined.
Minutes
Attendees: Chris Delaney, Lt. Martz, Jeff Graham, Ashton Graham, Lt. Donahue, Chief Douty,
Tobey Eirich, Gene Morgan, John Kirby, Bill Mackay, April Baer, Cameron Stroup, Lyndsey
Baker, Jesse Ketterman.
I.
II.
Welcome and Announcements: Shawn Golden has stepped down from the chair
position due to more responsibility in her job and less time to devote to the committee.
Welcome Mr. Martin Crump and Mr. Toby Eirich from the middle schools.
2015 Strategic Plan & Budget: $251,645.00
Operations Budget:
Salaries--$59,500.00
Travel--$500.00
Conferences--$14,695.00
Local Events--$1,100.00
Educational Supplies--$4,730.00
Office Supplies--$250.00
Equipment--$1,460.00
Membership fees--$700.00
Coalition meeting costs--$950.00
Indirect--$25,146.00
Implementation Budget--$142,434.00
See below
***Area of reach has expanded to include Georges Creek and Mt. Savage
Enforcement & Adjudication
Strategy
TIP Hotline
301-687-STOP
Person Responsible
Budget
Lt. Ralston-reporting
$12,640.00
Ashton GrahamGraphic Design
PR Specialist-marketing
Plans




Utilize magnets and key chains in
student property rentals.
Utilize magnets and key chain as
giveaways at events.
Advertise in LUC digital signage.
Promote via radio spots by law

Party Patrols
ACSO- Lt. Cutter
MSP- F/Sgt. Kloos
Jeff Graham-university
sanctions
Ashton Grahamdatabase recording
PR Specialist-radio
marketing
$20,600.00






Saturation
Patrols
FPD-Chief Douty
$33,180.00
FSUPD-Lt. Donahue
PR Specialist-marketing




Compliance
Checks
ACSO-Lt. Cutter
10,640.00





enforcement.
Promote via door hangars in
student neighborhood.
Develop and maintain a database of
off-campus violations.
University sanctions for law
violations.
Emphasis on selling alcohol without
a license (charging a fee to enter
and consume).
Emphasis on patrolling outlying
areas where youth maybe
consuming alcohol.
Gather Intel and perform
surveillance.
Air radio messages by law
enforcement.
Schedule and staff patrols
Emphasis on patrolling the student
neighborhood for underage
drinking, loud parties, vandalism,
etc.
Emphasis on patrolling at 2am to
get students on their way after bars
close.
Provide a press release to increase
awareness of increased patrols.
Law enforcement conducted
compliance checks for Frostburg,
Midland, Lonaconing, Barton,
Westernport, and Mount
Savage.
Opportunity to increase law
enforcement compliance checks
for bars/retailers that “fail”
compliance checks by CARD 301.
Provide a press release for those
businesses in compliance.
Provide an opportunity for those
who have not partnered in the
Cooperating Alcohol Agreement
to do so and become TIPS
trained.
Coalition representative to
attend liquor board hearings for
violations.
Retail Availability
Strategy
Person Responsible
Cooperating
Chris WernerAlcohol
FrostburgFirst, Main
Agreement(COA) Street Manager
Ashton GrahamGraphic Design
Budget
$21,770.00
Plans










Renew agreement with
participating establishments and
retailers.
Continue outreach to bring new
establishments on board
especially those businesses in
the Mount Savage and Georges
Creek areas.
Provide TIPS training for staff
members of all partners.
Purchase TIPS training manuals.
Continue increasing community
awareness by highlighting
partners via press releases.
Provide a signed copy of the
COA to the liquor board for each
partner.
Provide low-risk messaging
materials to businesses via
posters, table tents, and
coasters, etc.
Provide incentives for activities
within Frostburg businesses that
reduce consumption and
administer voluntary
breathalyzers by law
enforcement during the events
with alcohol education relating
to BAC.
Ensure no drink specials are
promoted during the low-risk
event.
Implement a private compliance
check program for Frostburg
bars/retailers that enter the
COA. If a violation occurs
through this program, then the





Strategy
Media
Campaigns
Messaging and Education
Person Responsible
Budget
Ashton Graham-Graphic
Design
PR Specialist-Marketing
$15,664.00


business may be subject to
further compliance checks by
law enforcement.
Purchase of ID Readers and
other ID detection tools for lease
by partner businesses.
CARD 301 program to train
select staff on false ID detection
and conflict management
solutions for bars.
Certificate of compliance to
display for having no underage
alcohol violations.
Evaluate staff skill improvement
as a result of being TIPS/CARD
301 certified.
Evaluate youth and young adult
availability to access alcohol in a
retail/bar/restaurant setting.
Plans
Implement a PWH campaign.
 Billboard messages
 Pledge cards-add email
address for e-survey
 Buttons/Stickers
 Window clings for beer
coolers
 Radio spots
 Yard signs
 Mail educational materials to
parents of high and middle
school students.
Implement a Social Host
Liability campaign.
 Design materials
 Craft messages
 Market to FSU students
 Evaluate impact via NCHIP
monthly survey
 Adopt a Buzz Kill campaign
 Radio spots


Social Norming
Campaign
Alcohol
Education
MRHS-Hunter Barclay
FSU-Don Swogger
Ashton Graham-Graphic
Design
PR Specialist-Marketing
$6,050.00
April Baer
$22,530.00








III.
Volunteer sign-ups
 Wednesday, August 20, 2014
MRHS Back-to-school Spirit Night
 Thursday, August 21, 2014
Westmar Back-to-school Spirit Night
Implement a high-risk drinking
campaign.
 Design materials
 Craft messages
 Market to FSU students
 Evaluate impact via NCHIP
monthly survey
 Evaluate behavior relating to
high-risk consumption in the
off-campus neighborhood
 Evaluate consequences as a
result of high-risk drinking
Implement an underage
drinking campaign
 Highlight the dangers of
underage drinking using
graphic design and messages
 Encourage youth to speak to
their parents about alcohol
use and abuse.
 Billboard message
 Radio spots
 Evaluate changes in
individual drinking behaviors
Select data set to be used
Create graphics and messages
Display at MRSH, WMMS,
MSMS, and FSU
Billboard message
Radio spots
AlcoholEdu for MRHS and FSU
The Real Deal for MRHS (middle
schools?)
Making it Count for FSU
 Tuesday, August 26, 2014
Mt. Savage Middle Back-to-school Spirit Night
 Wednesday, September 3, 2014
Block Party
 Tuesday, September 16, 2014 ,
Girls’ Soccer Game, MRHS vs. Allegany
 Friday, September 19, 2014,
Football game, MRHS vs. Allegany
 Tuesday, September 23, 2014
Boys’ Soccer game, MRHS vs. Northern
 Thursday, September 25, 2014,
Girls Volleyball game, MRHS vs. Southern
 Saturday, September 27, 2014
Frostoberfest, City Place
 Friday, October 3, 2014,
Football Homecoming MRHS vs. Frankfort
 Thursday, October 9, 2014,
Boys’ Soccer game, MRHS vs. Fort Hill
 Thursday, October 16, 2014,
Girls’ Soccer game, MRHS vs. Northern
IV.
Small group breakout planning:
Messaging and Education subcommittee and Law Enforcement and Adjudication
subcommittee met to discuss planning for the upcoming semester.